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Fanatics Gains Rights For NBA Replica Jerseys In Decade-Long Deal Beginning In October

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Fanatics has expanded its "collection of apparel rights to include manufacturing and sales of NBA replica jerseys," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. Sources said that the company has a "10-year-plus deal" that begins in October before the '17-18 NBA season when Nike "...

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Tags: NBA, Marketing and Sponsorship

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04/02/14
USSF, Nike Debut New Away Kit

The U.S. Soccer Federation and Nike yesterday unveiled the away kit for the men's and women's national teams, which will be worn first by the men during tonight's friendly against Mexico. Features of the jersey include a crew neck collar and three bands representing the colors of the American flag, ...

Tags: Nike, FIFA World Cup, Marketing and Sponsorship

04/02/14
Cubs Ink New Sponsorship Deals

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04/02/14
New LPGA Event To Be Without Title Sponsor

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Tags: Marketing and Sponsorship, LPGA, Golf

04/01/14
Under Armour Makes Foray Into NASCAR

See the Listing for Under Armour Under Armour has moved into NASCAR, signing "multiyear sponsorships with Hendrick Motorsports and Michael Waltrip Racing," according to Tripp Mickle of SPORTSBUSINESS JOURNAL. UA becomes the "official apparel provider for both teams, outfitting ever ...

Tags: Marketing and Sponsorship, Under Armour, NASCAR

04/01/14
Kelly Slater, Quiksilver End Partnership

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Tags: Marketing and Sponsorship, Quiksilver

03/31/14
NBCU Creates Faux-Newscast NHL Spots

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Tags: NHL, NBC, Marketing and Sponsorship

03/31/14
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Tags: NHL, Marketing and Sponsorship, Maple Leaf Sports and Entertainment

03/31/14
Chevy Could Allow Rahal, Earnhardt Swap

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03/28/14
Paul George Signs With Gatorade

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03/28/14
Firestone Increases Activation At IndyCar Race

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Tags: Marketing and Sponsorship, Firestone, IndyCar

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