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Nationwide, Axalta To Stay On No. 88 With Alex Bowman Replacing Dale Earnhardt Jr.

Published in SportsBusiness Daily on 07 / 21 / 17

Alex Bowman will have support from longtime Dale Earnhardt Jr. sponsors Nationwide and Axalta for the "bulk of the season" next year when he takes over the No. 88 Monster Energy Cup Series Chevy, according to Bob Pockrass of ESPN.com. Hendrick Motorsports on Thursday announced a "one-year deal" with...

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Tags: Marketing and Sponsorship, NASCAR

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Sources: NBA Reviewing Creative Business

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Glut Of NFL Games Affecting Ad Rates

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Tags: Marketing and Sponsorship, NFL, CBS, NBC, ESPN

BioSteel Signs McDavid To Endorsement Deal

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Grigor Dimitrov Signs Deal With Rolex

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Marketplace Roundup

In Wisconsin, Shane Nyman noted former NFLer Brett Favre has been "sporting a gray-and-white beard for some time," but in a new ad for the MicroTouch hair remover, he "steps off his tractor and grooms himself back into form" ( POSTCRESCENT.com, 9/30 ). In DC, Des Bieler noted Favre ...

Tags: Marketing and Sponsorship

NHL Strikes Deal With GoPro Cameras

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Tags: Marketing and Sponsorship, NHL, GoPro

Cadillac To Title PGA Tour Match Play Event

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Tags: Marketing and Sponsorship, Cadillac, PGA Tour

Orioles See Big Spike In Merchandise Sales

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