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SportsBusiness Daily Seeks Entry-Level Staff Writer

Published in SportsBusiness Daily on 08 / 29 / 14

SportsBusiness Daily is seeking an entry-level Staff Writer at our Charlotte, N.C., headquarters. Qualified candidates will have excellent knowledge of sports and business issues, with equally strong writing and verbal skills. Must also have a solid work ethic and thrive in a team environment. Stron...

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10/19/11
Marketplace Roundup

USA TODAY's Gary Stoller in a front-page Money section story reports a "growing number of U.S. airlines ... are reaching out to advertisers." Ads are "appearing not only on overhead bins, seat backs and tray tables but on flight attendants' aprons, snack boxes and napkins." In the past, Southwest "p ...

Tags: Marketing and Sponsorship

10/18/11
Geico Close To Renewing NHL Deal

Geico is "close to completing a renewal of its NHL sponsorship for an additional three years," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. Geico has been a league sponsor "since the 2010 Winter Classic in Boston and has inserted its caveman spokescharacters into NHL-themed adver ...

Tags: Marketing and Sponsorship, NHL, Geico

10/18/11
World Series Gear In Demand In St. Louis

Many St. Louis-area stores opened early yesterday morning "to accommodate fans on the hunt for World Series gear," according to Kavita Kumar of the ST. LOUIS POST-DISPATCH. Majestic Athletic President Jim Pisani, whose company is the official on-field uniform provider for MLB, said, “Right now ...

Tags: Majestic Athletic, MLB, Marketing and Sponsorship, St. Louis Cardinals, Milwaukee Brewers

10/18/11
UFC's Silva Earning Star Status In Brazil

UFC fighter Anderson "Spider" Silva’s celebrity status “is hitting fever pitch in Brazil, making him one of the first MMA fighters outside of America to really make it into the mainstream,” according to Hywel Teague of ESPN.com. Silva looks set to be “the first South American ...

Tags: Marketing and Sponsorship, UFC

10/18/11
Marketplace Roundup

SCENEDAILY.com’s Bob Pockrass noted NASCAR driver Matt Kenseth, who sits third in the Chase for the Sprint Cup standings, “still needs sponsors for 2012.” But that “won’t keep Kenseth out of a ride,” as team owner Jack Roush “has committed to running Carl Ed ...

Tags: Marketing and Sponsorship

10/17/11
McDonald's Close To Re-Upping TOP Sponsorship

McDonald's is "close to finalizing an eight-year extension" of its IOC TOP sponsorship, ensuring the QSR will "continue serving Olympic athletes for four more Games," according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The deal is valued at $180-200M and "gives the company worldwide marketing right ...

Tags: Marketing and Sponsorship, McDonalds, IOC

10/17/11
UA Growth Concerns Local Residents

Under Armour has "announced plans to double the size of its physical plant -- news that upset some residents of the 1,800-home" Locust Point neighborhood, according to Lorraine Mirabella of the Baltimore SUN. The residents "worry about construction that could block views, congestion that could add t ...

Tags: Marketing and Sponsorship, Under Armour, Nike

10/17/11
Football Is Game of Fashion

Fashion is "front-and-center in football these days," as it is "becoming an important recruiting tool" for college programs, according to Chris Fowler of ESPN. ESPN's Erin Andrews noted fans are "in the midst of a full-on fashion revolution." adidas Dir of Football & Baseball Mark Dani ...

Tags: Nike, Adidas, Under Armour, ESPN, Marketing and Sponsorship

10/17/11
Amway Hopes To Increase Sales With Wings Deal

Amway announced last month it would be the presenting sponsor of the Red Wings this season , and part of the company’s plan is to show Detroit “some love,” according to the DETROIT FREE PRESS' Carol Cain, who examined the growing relationship between Ilitch Holdings and Amway. Amw ...

Tags: Marketing and Sponsorship, Detroit Lions

10/17/11
Marketplace Roundup

In N.Y., Natasha Singer reported the “pinking of America has become a multibillion-dollar business, a marketing, merchandising and fund-raising opportunity that is almost unrivaled in scope.” Cowboys Exec VP/Brand Management and President of Charities Charlotte Jones Anderson said that t ...

Tags: Marketing and Sponsorship

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