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Indianapolis Motor Speedway Using Tagline “This Is May” To Promote '18 Indy 500

Published in SportsBusiness Daily on 01 / 18 / 18

Indianapolis Motor Speedway is using the tagline “This is May” to promote this year’s Indy 500. The campaign is similar to last year’s "Greatest Spectacle in Racing" effort in that it will show off various parts of the raceday experience as well as the many events leading up ...

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Tags: Marketing and Sponsorship, IndyCar

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McIlroy On Cover Of New EA Game

Less than two years after ending its 15-year relationship with Tiger Woods , EA Sports yesterday announced that Rory McIlroy "will become the new name and face of its next series of golf games," according to Luke Kerr-Dineen of GOLF DIGEST. The game -- "Rory McIlroy PGA Tour" -- will be EA Sports' ...

Tags: Marketing and Sponsorship, Electronic Arts, Golf, PGA Tour

Under Armour, Nike Could Grab NBA

The move by adidas not to renew its NBA uniform deal "could have significant ramifications in the U.S. retail sportswear market," particularly for adidas, according to Germano & Jervell of the WALL STREET JOURNAL. A source said that the NBA in recent months has "become concerned about Adidas&r ...

Tags: NBA, Adidas, Marketing and Sponsorship, Nike, Under Armour

NBA Unveils March Madness Campaign

The NBA for the "first time will run ads this month that actually embrace" March Madness, according to Bruce Horovitz of USA TODAY. The TV and digital campaign "features both young and veteran" players, including Warriors G Stephen Curry, Rockets G James Harden, Wizards F Paul Pierce and Thunder G R ...

Tags: Marketing and Sponsorship, NBA

KeyBank Extends Partnership With Indians

Cleveland-based KeyBank "has been named the official bank" of the Indians "following a sponsorship deal that includes upgraded ATMs, additional signage and other renovations throughout Progressive Field," according to Jeremy Nobile of CRAIN'S CLEVELAND BUSINESS. The multiyear contract "expands ...

Tags: Marketing and Sponsorship, Cleveland Indians, MLB

Adidas' Apparel Deal With NBA Will End In '17

adidas has "dropped its bid to extend its apparel contract" with the NBA and instead will "focus on developing new products, endorsing more amateur teams and doubling its roster" of NBA players, according to Matthew Kish of the PORTLAND BUSINESS JOURNAL. The brand has been the league's apparel ...

Tags: Marketing and Sponsorship, Adidas, NBA

Nike Extends On-Field NFL Deal

Nike has "quietly renewed its massive NFL on-field apparel rights contract, adding three years to the five-year deal" that took effect in the '12 season, according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. With Nike "keeping its NFL exclusive without an auction," the company "retains on ...

Tags: Marketing and Sponsorship, Nike

Panini Signs Exclusive Deal With Dez Bryant

Cowboys WR Dez Bryant has signed an exclusive multiyear deal with Panini America for trading cards, autographs and memorabilia. Panini's other NFL exclusives include Colts QB Andrew Luck and Browns QB Johnny Manziel. Bryant’s autographed memorabilia will be featured exclusively throu ...

Tags: Marketing and Sponsorship

NHL Partners With U-Vend As Official Ice Cream

The NHL announced today a new North American licensing partnership with U-Vend, a consumer products company that develops, distributes and markets self-serve electronic kiosks. Terms of the multiyear deal were not disclosed. Per the terms of the deal, U-Vend’s “Puck Premium Ice Crea ...

Tags: Marketing and Sponsorship, NHL

McDonald's Leveraging Senators Goalie

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Tags: Marketing and Sponsorship, Ottawa Senators, McDonalds, NHL

Nike Representing 51 NCAA Tournament Teams

Nike and its affiliated brands sponsor 51 of the 68 teams in this year's NCAA men’s basketball tournament, up from 45 in last year's tourney. THE DAILY's annual breakdown of the shoe and apparel brands worn in the tourney shows there are 48 schools that wear Nike shoes, while two teams wear Jo ...

Tags: Marketing and Sponsorship, Nike, Under Armour, Adidas, Russell Athletic

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