Featured Story

U.S. World Cup Hero Carli Lloyd Finding Herself In Greater Demand Following Hat Trick

Published in SportsBusiness Daily on 07 / 06 / 15

U.S. women's national team MF Carli Lloyd, after scoring two of her three goals in  yesterday’s FIFA Women’s World Cup final within the first five minutes of the match, had so many people “going to her official website that it crashed,” according to Darren Rovell of ESP...

Read More

Tags: Marketing and Sponsorship, FIFA World Cup

More Stories

09/05/12
USTA Selling Certified Match-Used Balls

Fans at the U.S. Open this year for the first time can “buy tennis balls used in specific matches that have been authenticated and sealed for their protection,” according to Ken Belson of the N.Y. TIMES. Fans at both the Open and Wimbledon have “been able to buy tennis balls u ...

Tags: Marketing and Sponsorship, Tennis

08/31/12
ACC Debuting New Brand Campaign

The ACC Friday will unveil a brand campaign during North Carolina State’s season-opener against Tennessee on ESPNU. Two 30-second spots called “Where Leaders are Born” will run during ACC football broadcasts on ESPN’s platforms, as well as the syndicated games on Raycom ...

Tags: Marketing and Sponsorship

08/31/12
ESPN, Nissan Bring Back Heisman House

ESPN and Nissan are bringing back their Heisman House campaign for the '12 college football season, and "spots will air shortly before" ABC's "Saturday Night Football" each week, according to Anthony Crupi of ADWEEK. Six spots have been created, including one showing that Redskins QB Robert Grif ...

Tags: Marketing and Sponsorship, Nissan, ESPN

08/31/12
New Fashions Set To Hit College Stadiums

The college football season is here, and while schools like Oregon and Maryland will likely draw headlines for their on-field fashion sense, there will be a new fall line appearing in the stands. Outside of the traditional garb, there are several alternative styles that are sure to turn heads on cam ...

Tags: Marketing and Sponsorship

08/31/12
Panini, N.Y. Daily News Team For Sticker Promo

Looking to boost sales of its NFL-licensed stickers, Panini America is teaming with the N.Y. Daily News for a promotion that will distribute 2.4 million sticker sheets and more than 14 million stickers inside copies of the newspaper's Sunday edition over the next month. Starting this Sunday, copies ...

Tags: Marketing and Sponsorship

08/31/12
Marketplace Roundup

NASCAR team Owner Richard Petty said that his Richard Petty Motorsports “will remain a part of the Sprint Cup Series in 2013 despite a loss of manufacturer money and limited sponsorship.” Petty said that he “hopes to have a new deal with Ford in the next three weeks," but he acknow ...

Tags: Marketing and Sponsorship

08/30/12
Deutsche Bank Announces Extension For PGA Tourney

The PGA Tour yesterday announced Deutsche Bank has formally extended its sponsorship of the Deutsche Bank Championship by four years through ‘16. The announcement comes as the tournament celebrates its 10th anniversary this week. Deutsche Bank has been title sponsor since the tournament's Lab ...

Tags: Marketing and Sponsorship, PGA Tour, Golf

08/30/12
Springsteen In Turner's MLB Postseason Promos

Turner Sports yesterday announced that Bruce Springsteen and the E Street Band's song "Land of Hope and Dreams" will be featured as the musical accompaniment to a baseball highlight video to be shown during MLB coverage on MLB Network, Fox and MLB.com leading up to and during the '12 postseason. The ...

Tags: Marketing and Sponsorship, MLB, TBS/TNT

08/30/12
Ewing Athletics Relaunching

Basketball HOFer Patrick Ewing tomorrow is "relaunching his shoe company, Ewing Athletics," according to Darren Rovell of ESPN.com. The brand will "hit retail stores in New York on Friday and subsequently roll out in 33 stores nationwide before hitting Europe for the holiday season." Ewing said, "We ...

Tags: Marketing and Sponsorship

08/30/12
Marketplace Roundup

NASCAR driver Carl Edwards yesterday said of a rumor that he will join Penske Racing next season, "There's been a lot of talk about me driving the 22 car. That's impossible. First of all, I haven't discussed that with anyone ever. And, two, I am contracted to drive the 99 car." Edwards added that he ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug