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Published in SportsBusiness Daily on 07 / 23 / 14

Sports On Earth's Patrick Hruby : "The NFL expects between 15 and 25 percent of its retirees to come down with neurodegenerative diseases! … How is that not a headline? I'm dead serious." Yahoo Sports' Dan Wetzel : "Won't embarrass the player, but at MAC Media Day today had one tell...

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Phelps Signs Deal To Endorse Head & Shoulders

Procter & Gamble has signed Olympic swimmer Michael Phelps “to a seven-figure endorsement deal for its billion-dollar Head & Shoulders shampoo brand,” according to Lefton & Mickle of SPORTSBUSINESS JOURNAL. Sources said that Phelps is signed through next year’s London O ...

Tags: Marketing and Sponsorship, Procter and Gamble

Aspen's New Ad Campaign Reflects On History

Aspen Skiing Co.’s print advertising campaign for the '11-12 season “aims to capture a feeling of what the resort/community embraces and thus far sets it apart from the rest,” according to Carolyn Sackariason of the ASPEN DAILY NEWS. The new concept “harkens back to the Aspe ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In Newark, Mike Vorkunov writes tennis player Novak Djokovic's "dominant season has earned him respect but not marketability." Djokovic's presence at the U.S. Open "has hardly matched his status within the sport." At the tournament, Roger Federer and Rafael Nadal "have a Nike store solely devot ...

Tags: Marketing and Sponsorship

NFL, PepsiCo Renew Partnership

The NFL yesterday announced the renewal of its partnership with PepsiCo with a new agreement that will take effect in '12. The deal will align several PepsiCo brands with the NFL, including Gatorade and Frito-Lay, which will continue their relationships with the league, and Pepsi Max, which will rem ...

Tags: Marketing and Sponsorship, PepsiCo, NFL, Marriott International

NBC On Record Pace For Super Bowl Ads

NBC Sports is on pace to sell out its Super Bowl telecast earlier than ever before. The broadcaster only has "a handful" of spots remaining in the game telecast, and NBC has had conversations for all those units, according to NBC Senior VP/Group Sales & Marketing Seth Winter. NBC has sold some ...

Tags: Marketing and Sponsorship, NBC, NFL

NBA Inks Sprint To Four-Year Sponsorship Deal

The NBA earlier this summer "quietly signed Sprint Nextel to a new four-year sponsorship deal," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. Sources said that the $45M rights fee paid by Sprint "was one of largest ever collected by the league and that total value of the ...

Tags: NBA, Sprint, Marketing and Sponsorship

Maryland's Unique UA Uniforms Draw Attention

Following the Univ. of Maryland's football team debuting it new Under Armour jerseys during its win Monday night over the Univ. of Miami, the jersey's "hideousness became a trending topic on Twitter," but what the uniforms "really did for Maryland was create a national buzz, however uncomplimentary, ...

Tags: Under Armour, Marketing and Sponsorship

Brady's First UGG Commercial To Air Monday

Santa Barbara-based footwear brand UGG will debut its first TV spot featuring Patriots QB Tom Brady during Monday's Patriots-Dolphins "MNF" game on ESPN. “Steps,” from M&C Saatchi, L.A., is the first wave of a campaign with Brady to support the UGG men's line of footwear and outerwea ...

Tags: Marketing and Sponsorship

Ovechkin Signs Deal With Bauer

Capitals LW Alex Ovechkin has signed a long-term global endorsement deal with Bauer. The deal covers on-ice equipment -- including skates, sticks, gloves, helmets and pads -- and follows last week's announcement of a deal in which Nike locked up Ovechkin for base layer and other apparel rights. H ...

Tags: Hockey, Washington Capitals, Marketing and Sponsorship

Newcastle United Launches Lingerie Line

EPL club Newcastle United is launching its own line of branded lingerie in a "move to raise the club's appeal to its female and male fans alike," according to Reynolds & Farey-Jones of MARKETING magazine. The "range of black-and-white lingerie includes bras, French knickers, stockings, suspender ...

Tags: Marketing and Sponsorship

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