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Tonight's Events....

Published in SportsBusiness Daily on 07 / 31 / 14

NBC Sports hockey analyst Eddie Olczyk  will face off against fans in a shoot-the-puck competition at Horseshoe Casino in Indiana.

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09/22/11
Corner Kicks

DC United has reached an agreement with LivingSocial, making the discount website an official partner of the MLS club. As part of the relationship, LivingSocial becomes the exclusive social commerce provider of United, offering team-specific daily deals and in-stadium promotions during home games at ...

Tags: Marketing and Sponsorship, Soccer

09/21/11
Nike, Adidas Gaining Traction In China Market

After years of "breakneck expansion", Chinese athletic brands such as Li Ning and China Dongxiang are “grappling with shrinking margins, slowing sales growth and mounting inventories of outdated products, threatening the sector,” according to Zhu & Kwok of REUTERS. While the Chinese ...

Tags: Marketing and Sponsorship, Nike, Adidas, Li Ning

09/21/11
Columbia To Sponsor U.S. Freestyle Ski Team

The U.S. Ski & Snowboard Association today announced a three-year agreement with Columbia Sportswear that makes the brand the official outfitter of the U.S. Freestyle Ski Team. Columbia will outfit the team during the '14 Sochi Games and replaces Under Armour, which outfitted the team during the ...

Tags: Marketing and Sponsorship

09/21/11
NFL Launches Women's Line

The NFL launched its new women’s line “last week, timed to New York’s Fashion Week,” according to Michele Meyer of USA TODAY. The line includes items such as “denim skirts, rain boots and gem-blinged bangles.” NFL VP/Consumer Products & Apparel Tracey Ble ...

Tags: Marketing and Sponsorship, NFL

09/21/11
Chips & Putts

Ralph Lauren yesterday announced that it has signed a five-year deal with the R&A to sponsor the British Open. As part of the deal, the company will outfit all officials and staff members at the '12 Open Championship and will create a dedicated Polo Golf men's collection around the event. Ralph ...

Tags: Marketing and Sponsorship, Golf

09/21/11
Marketplace Roundup

In New Orleans, Kimberly Quillen reported Saints coach Sean Payton “has signed on as a spokesperson for Whitney and Hancock Bank.” Payton will “make public appearances on behalf of the banks and appear in television, radio, print and online advertisements.” His likeness &ldqu ...

Tags: Marketing and Sponsorship

09/20/11
Rivera To Appear In Arrid Deodorant Ad

Church & Dwight Co., Inc., maker of Arrid Extra Dry Anti-Perpsirant Deodorant, has partnered with Yankees P Mariano Rivera to launch the brand's new ad campaign. The commercial featuring Rivera will premiere tomorrow on YES Network during the Yankees' game against the Rays, and it will air more ...

Tags: Marketing and Sponsorship, New York Yankees

09/20/11
Saints Merchandise Still Selling Well

Retailers in New Orleans "can’t stock their shelves fast enough" with Saints gear, according to Naomi Martin of the New Orleans TIMES-PICAYUNE. Retailers said that this year “has been particularly busy, with some even tripling their typical offseason sales.” Aside from the Saints&r ...

Tags: New Orleans Saints, Marketing and Sponsorship

09/20/11
Marketplace Roundup

In Charlotte, Scott Fowler in a front-page piece wrote QB Cam Newton and WR Steve Smith “best symbolize the re-energized Carolina Panthers, the NFL team that has gone from afterthought to interesting once more.” Newton's No. 1 jersey is “the No. 1 seller in the Panthers' team store ...

Tags: Marketing and Sponsorship

09/19/11
Amp Shifting Off Earnhardt Jr.'s Ride

Amp Energy is "phasing its brand off" Dale Earnhardt Jr.'s No. 88 NASCAR Sprint Cup Series ride, according to Tripp Mickle of SPORTSBUSINESS JOURNAL. PepsiCo is expected to announce this week that Diet Mountain Dew "will replace its Amp Energy brand as Earnhardt’s primary sponsor for 16 races ...

Tags: NASCAR, Marketing and Sponsorship

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