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Make Your Opinion Count With The 2014 SBJ/SBD Reader Survey

Published in SportsBusiness Daily on 10 / 21 / 14

The 10th annual SportsBusiness Journal/SportsBusiness Daily Reader Survey is currently underway, offering an opportunity for your voice and opinion to be heard. The survey features 100 questions across leagues, teams, facilities, sponsorship, media, and more. * What is your biggest gripe with a...

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12/21/11
Heat Sign Deal With Chinese Beer Tsingtao

The Heat yesterday announced a multiyear marketing partnership with Chinese beer company Tsingtao, but it is "clear the agreement with Tsingtao ... is much more than another sponsor putting its name on signs at AmericanAirlines Arena,” according to Craig Davis of the South Florida SUN-SEN ...

Tags: Marketing and Sponsorship, Miami Heat, Basketball

12/21/11
Li-Ning Eyes Growth In U.S. Market

Chinese sports brand Li-Ning is "making a second pass at the U.S. market and for now their strategy is branded e-commerce," according to AD AGE. The company's "first English-language consumer website" launched Monday, and it has "already picked up some popular U.S. e-commerce tactics, like free holi ...

Tags: Marketing and Sponsorship, Li Ning

12/21/11
Marketplace Roundup

IOC Marketing Commission Chair Gerhard Heiberg confirmed that the organization is "'very close' to finalizing an eight-year extension of McDonald's TOP sponsorship through 2020." He "expects the new deal to be announced in the next couple of weeks." Heiberg said that he also "is 'still in talks ...

Tags: Marketing and Sponsorship

12/20/11
Volkwagen, M&M's To Air Super Bowl Ads

Volkswagen of America yesterday announced that it will advertise during the Super Bowl for the third consecutive year. The automaker will premiere a 60-second spot at the beginning of the third quarter during NBC's broadcast of Super Bowl XLVI on Feb. 5. The spot will feature the new Beetle. The com ...

Tags: Marketing and Sponsorship, Volkswagen of America

12/20/11
Best Buy Moves Sprint Cup Deal To RFR

Best Buy today announced it is jumping from Richard Petty Motorsports to Roush Fenway Racing, signing an agreement for nine primary races on Matt Kenseth’s No. 17 NASCAR Sprint Cup car and two primary races on Carl Edwards' No. 99 Sprint Cup car. Financial terms of the deal were not available. ...

Tags: Marketing and Sponsorship, Best Buy

12/20/11
Mission Products Gets NBA Marketing Rights

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Tags: Marketing and Sponsorship, NBA

12/20/11
Marketplace Roundup

ESPN said that its college football and BCS ad sales “have been very strong, ‘pacing above goal.’” Company officials “attribute the uptick to a big return by the auto category and season-long support from the 15 BCS official marketing partners, including newcomers Dell ...

Tags: Marketing and Sponsorship

12/19/11
Adidas Faces Limitations With BCS Apparel License

adidas is the official supplier for BCS-licensed apparel and has created merchandise for the Univ. of Oregon in advance of their Rose Bowl appearance, but it was “prohibited from using the stylized ‘O’ that appears often on Nike-licensed merchandise, as well as the Disney-licensed ...

Tags: Marketing and Sponsorship, Adidas, Nike

12/19/11
Auction For Super Bowl Ad Space Fails To Draw Bidders

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Tags: Marketing and Sponsorship

12/19/11
Marketplace Roundup

SCENDAILY.com's Bob Pockrass noted if an "expected deal with Best Buy doesn't come through," driver Matt Kenseth has "confidence in team co-owner Jack Roush and general manager Robbie Reiser that his team's performance won't sag." Kenseth said, "We have too competitive of teams and run too good to b ...

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