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Judge Dismisses Lawsuit Against NFL Over Painkiller Distribution

Published in SportsBusiness Daily on 12 / 17 / 14

A federal court judge today dismissed a lawsuit against the NFL brought by former players alleging the league failed to oversee the distribution of prescription painkillers. Judge William Alsup ruled that the lawsuit was preempted by federal labor law, as the NFL had contended, because the pl...

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Asics Plans Major TV Marketing Campaign

Asics Europe President & COO Alistair Cameron said that the shoe company “plans a major TV marketing push across Europe,” as this is an Olympic year, according to Archibald Preuschat of the WALL STREET JOURNAL. Of Asics' “four regional CEOs, three of them are non-Japan ...

Tags: Marketing and Sponsorship

Kurt Busch Finds Sponsor For Daytona 500

HendrickCars.com will sponsor Phoenix Racing and Kurt Busch in the NASCAR Sprint Cup Daytona 500, as well as the season-opening Nationwide Series Drive4COPD 300. HendrickCars.com also will be a major associate sponsor of Richard Childress Racing’s No. 33 Chevrolet driven by Elliott Sadler for ...

Tags: Marketing and Sponsorship

Marketplace Roundup

The GLOBE & MAIL’s Susan Krashinsky notes Coors Light for the next two weeks “will appear in every Sportsnet medium as the exclusive sponsor of coverage” of the company's NHL trade deadline coverage. The deal with MolsonCoors “represents the first time that Rogers has suc ...

Tags: Marketing and Sponsorship

NBC Ad Sales For London Games Tops Beijing

NBC Universal has "sold more national advertising than it did for the Beijing Olympics, topping $900 million, with more than five months to go before the London Games," according to Tripp Mickle of SPORTSBUSINESS JOURNAL. NBC has "already reset its final sales goal in advance of the Summer Game ...

Tags: Marketing and Sponsorship, NBC

Lin's Marketing Appeal Seems Unlimited

Knicks G Jeremy Lin’s endorsement potential “is Lin-finite … if he can sustain the buzz, excitement, and productivity shown in the last week,” according to Patrick Rishe of FORBES. Lin has “all the characteristics that corporations cherish.” He is “fresh, e ...

Tags: Marketing and Sponsorship, New York Knicks

Nike, Ole Miss Extend Contract Through '19

Ole Miss last month signed a seven-year contract renewal with Nike that "has a $13.9 million value and is double the prior deal,” according to Hugh Kellenberger of the Jackson CLARION-LEDGER. The partnership provides Ole Miss “with $1.65 million of Nike products during the 2012 ...

Tags: Marketing and Sponsorship, Nike

FedEx Mentioned In Memphis' Big East Agreement

The Univ. of Memphis'  agreement to join the Big East Conference "doesn't bind FedEx to sponsor league events -- but it doesn't go unmentioned, either," according to Kyle Veazey of the Memphis COMMERCIAL APPEAL. A clause on the sixth page of the school's agreement with the conference requires ...

Tags: FedEx, Marketing and Sponsorship

Do Doping Cases Affect Cycling Sponsorships?

Doping accusations "do not seem to bother" some pro cycling sponsors, and despite all the scandals, the sport "continues to power forward," according to Jack Ewing of the N.Y. TIMES. Former German professional cyclist Jan Ullrich last week signed on "as a spokesman for Alpecin, a line of caffeine-la ...

Tags: Marketing and Sponsorship

Knicks' Lin Catches Merchandisers Flat-Footed

Knicks G Jeremy Lin's rise to stardom has proved "too quick for professional basketball’s marketing machine," according to Patrick McGeehan of the N.Y. TIMES. No official merchandise bearing Lin’s name or No. 17 jersey was "on sale at the shops in the lobby of Madison Square Garden ...

Tags: Marketing and Sponsorship, New York Knicks, NBA

Agent: Eli Could Sign "Major Addition" To Portfolio

NFL Giants QB Eli Manning “certainly is more marketable than ever as a two-time Super Bowl winner," and as his current sponsorship deals expire, he "will be able to command more money to renew,” according to Neil Best of NEWSDAY. IMG’s Alan Zucker, the marketing agent for Manning, ...

Tags: Marketing and Sponsorship, New York Giants

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