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McLaren F1 Sponsors Not Charged Extra For Branding Received From Alonso Indy 500 Run

Published in SportsBusiness Daily on 05 / 26 / 17

F1 team McLaren is not charging its sponsors "any extra for the branding and exposure they are receiving" from Fernando Alonso's Indianapolis 500 venture, according to Lawrence Barretto of MOTORSPORT.com. Alonso's car is "almost entirely bedecked in McLaren’s traditional colours and covered wi...

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Hunter-Reay Signs Three-Year Extension With DHL

Verizon IndyCar Series driver Ryan Hunter-Reay is "signed, sealed and delivered for three more seasons with Andretti Autosport and sponsor DHL," according to Bruce Martin of FOXSPORTS.com. Hunter-Reay "signed the contract extensions" yesterday prior to the ABC Supply Wisconsin 250 at the Milwaukee M ...

Tags: Marketing and Sponsorship, IndyCar, DHL

Virtual On-Field Ads Causing A Stir

The NFL "always is looking for ways to generate new revenue," so putting virtual ads on the field in the next round of TV contracts "has to be tempting," according to Ben Volin of the BOSTON GLOBE. But this is "not an area to be messed with." Toyota ads displayed virtually on the playing surface du ...

Tags: Marketing and Sponsorship, NFL, Toyota

Hallmark Ornament Features Aaron Rodgers

Hallmark stores in Wisconsin "already are stocking their shelves and supply rooms with one of the card-and-gift company's first Christmas ornaments" of '14, which features the likeness of Packers QB Aaron Rodgers, according to Paul Gores of the MILWAUKEE JOURNAL SENTINEL. Hallmark is "featuring the ...

Tags: Marketing and Sponsorship, Hallmark, Green Bay Packers, NFL

Lexi Thompson A Hit In New Puma Spot

Golfer Lexi Thompson's appearance in the " edgy, racy new Puma commercial " has created "quite the buzz" at this week's Wegmans LPGA Championship in Rochester, according to Randall Mell of GOLFCHANNEL.com. The "Calling All Troublemakers" spot "winds and cuts its way through scenes with a number ...

Tags: Marketing and Sponsorship, Puma, LPGA

Monster Energy Activating Around PBR Event

Monster Energy Drink’s growing presence with PBR will be highlighted again this weekend when the Built Ford Tough Series returns from its three-month summer hiatus in Tulsa. Monster, the official energy drink of PBR since ’12, will host a “Dirt Party” Saturday night at the Ex ...

Tags: Marketing and Sponsorship, PBR

Sporting KC Rolls Out In-House Fashion Line

Sporting KC on Thursday afternoon unveiled its in-house-designed Sporting Club Brand fashion line -- a venture that the club hopes will amount to 10% of its merchandise revenue within the next few months. The lifestyle line, which will be sold online and at Sporting Park, is heavily focused toward n ...

Tags: Sporting Kansas City, Marketing and Sponsorship

Marketplace Roundup

USA TODAY's Nate Ryan reports NASCAR driver Tony Stewart "won't be competing" in this weekend's Sprint Cup Pure Michigan 400 in the wake of his involvement in a fatal crash last weekend . Jeff Burton will "drive Stewart's No. 14 Chevrolet," but Stewart's sponsor lineup "remains intact." ExxonMobil ...

Tags: Marketing and Sponsorship

FS1 Launches New College Football Campaign

FS1 yesterday launched "Sorry for All the Football," the "biggest-ever college football promotional campaign" in Fox Sports history, according to Michael McCarthy of ADWEEK. The effort, via Pereira & O'Dell, N.Y., includes "TV spots, print and online ads and social media." The "tongue- ...

Tags: Marketing and Sponsorship, FS1

KU To Wear New-Look Crimson Chrome Uniforms

The Kansas football program on Tuesday night released the school's new-look uniform, dubbed Crimson Chrome, which "features red pants, red jerseys, a red helmet (complete with a chrome face mask) with a huge Jayhawk head on the top and side and chrome numbers, letters and Jayhawks dotting the l ...

Tags: Marketing and Sponsorship

Arizona Unveils New Nike Hoops Uniforms

The Univ. of Arizona yesterday "introduced five new basketball uniforms" for the '14-15 season that "mix technology with inspiration from the Lute Olsen era, using the same font and similar side trim" as the team wore during the '96-97 national championship season, according to Bruce Pascoe of ...

Tags: Marketing and Sponsorship, Nike

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