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Super Bowl LI Advertisers Could Take More Measured Approach Following Election

Published in SportsBusiness Daily on 01 / 20 / 17

Television audiences "remain raw and polarized" following the presidential election, and that could "mean a spate of toned-down commercials" for Fox' broadcast of Super Bowl LI, according to Brian Steinberg of VARIETY. GoDaddy has "run mischievous ads in the past," but this year plans to air a spot ...

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Tags: Marketing and Sponsorship, Super Bowl

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Louisville, Adidas Ink Five-Year Extension

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an ...

Tags: Marketing and Sponsorship, Adidas

James, Heat Top NBA Jersey Sales

Heat F LeBron James tops the NBA's list of best-selling jerseys for the '13-14 regular season, followed by Thunder F Kevin Durant, Lakers G Kobe Bryant, Bulls G Derrick Rose and Warriors G Stephen Curry. Meanwhile, the Heat held the top spot for best-selling team merchandise for the second co ...

Tags: Marketing and Sponsorship, Miami Heat, NBA

Raptors Merch Moving Quickly

With the Raptors set to make their first playoff appearance since the '07-08 season, official jerseys, T-shirts and hats have been "flying off store shelves" around Toronto, and unofficial gear is "getting snapped up online," according to Gemma Karstens-Smith of the TORONTO STAR. Sales for Raptors ...

Tags: Marketing and Sponsorship, Toronto Raptors, NBA

Crosby Reclaims Top-Selling NHL Jersey

Penguins C Sidney Crosby, who led all NHL players with 104 points during the ’13-14 regular season, reclaimed the No. 1 spot on the league’s list of best-selling jerseys for the past year, according to data from Shop.NHL.com. Crosby fell to the No. 3 spot in ’11-12 and ’12-1 ...

Tags: Marketing and Sponsorship, NHL

Bacardi Sponsors New NBA Lifestyle Site

Complex Media is launching a new NBA-themed website called Triangle Offense that will "carry ads for only Bacardi Flavored Rum for the next nine months," according to Michael Sebastian of AD AGE. The site is meant to "cover the league without dwelling on saturated areas" like stats and schedules, in ...

Tags: Marketing and Sponsorship, NBA

Nike, USATF Sign 23-Year Extension

Nike and USA Track & Field yesterday announced a 23-year sponsorship extension that is valued at more than $400M. The current eight-year deal Nike signed with USATF through '16 is worth an estimated $10M a year. Sources valued the new deal, which runs from '17-40, at more than double that: $20M+ ...

Tags: Marketing and Sponsorship, Nike, USA Track and Field

Illinois Athletics, Nike Unveil New Look

Illinois unveiled two primary athletics logos, the block "I" and the "victory badge"  The Univ. of Illinois athletic department last night unveiled the results of an "18-month collaboration with Nike ...

Tags: Marketing and Sponsorship, Nike

Harper Stars In New Gatorade Ad

Gatorade yesterday unveiled a new commercial featuring Nationals LF Bryce Harper, with the MLBer promoting the brand's sports drink sub-brand Fierce in a spot "beginning to make the rounds on the Internet," according to Greg Otto of the WASHINGTON BUSINESS JOURNAL. In the "Face Off" spot, Harp ...

Tags: Marketing and Sponsorship, Gatorade

Marketplace Roundup

ADWEEK's David Griner noted Powerade is featuring Nico Calabria, the "youngest member of the U.S. national amputee soccer team," in a new two-minute spot as part of its '14 FIFA World Cup Campaign. The ad, via Wieden + Kennedy, Amsterdam, is dubbed "Nico's Story." In the spot, viewers "watch home mo ...

Tags: Marketing and Sponsorship

Foot Locker Ad Puts Lillard In Spotlight

Foot Locker yesterday released a new 30-second ad ahead of the NBA Playoffs featuring Trail Blazers G Damian Lillard having some fun at the expense of several star players without a championship ring. The ad shows Lillard, wearing adidas gear, on his phone with a friend discussing the playoffs ...

Tags: Marketing and Sponsorship, Foot Locker, Adidas

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