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Dustin Johnson Serving Suspension After Positive Cocaine Test

Published in SportsBusiness Daily on 08 / 01 / 14

Golfer  Dustin Johnson  is "serving a six-month suspension from the PGA Tour after testing positive for cocaine," according to a source. Johnson on Thursday announced that he was taking a leave of absence. Under the Tour's policies, it is not required to announce any disciplinary actions f...

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09/27/11
Doritos Creates Consumer Ad Contest For Super Bowl

Doritos today announced plans for its annual Super Bowl ad competition that this year will pit a “consumer-created Super Bowl spot and a Doritos spot to be created by a production team known for creating some uber-cool 'Saturday Night Live' digital shorts" against each other, accord ...

Tags: Marketing and Sponsorship, Mercedes Benz

09/27/11
Source Lands '14 SB Host Committee Account

With around 60 employees, Source Communications is a relatively small agency by the standards of the N.Y. market. However, it has won a shootout for an assignment any agency would covet: the creative assignment for the ‘14 New York/New Jersey Super Bowl Host Committee. With an eye toward ...

Tags: Marketing and Sponsorship

09/27/11
Barcelona Players Don't Like Nike Jersey

La Liga club FC Barcelona officials have "admitted that the players are unhappy" with their new uniform made by Nike, "complaining that it soaks up sweat to become a heavy, skin-clinging nuisance," according to Giles Tremlett of the GUARDIAN. Spain's El Pais newspaper reported that players have ...

Tags: Nike, Marketing and Sponsorship

09/27/11
Italian Sportswear Brand Ellesse Targets Philippines

Italian sportswear brand Ellesse “has teamed up with the Primer Group of Companies to steer its entry into leading countries” in the Southeast Asian region in “an aggressive move to dominate the global market,” according to the MANILA BULLETIN. Ellesse Managing Dir Mike Strop ...

Tags: Marketing and Sponsorship

09/27/11
Olympic Marketing Notes

MARKETING magazine’s John Reynolds reports Cadbury is “shifting the focus” of its ’12 London Games marketing with a US$12.5M music-themed ad drive. Cadbury is a tier-two sponsor and is “rolling out a campaign to support British athletes in the build-up to next year's Ga ...

Tags: Marketing and Sponsorship

09/26/11
Jay-Z To Be Featured In Nets Marketing

Nets minority Owner Jay-Z “is set to tip off a major marketing campaign today aimed at enticing fans to bench the Knicks and score season tickets" at Barclays Center in '12, according to Rich Calder of the N.Y. POST. This is the first time Jay-Z is “allowing his popular brand and univers ...

Tags: Brooklyn Nets, Marketing and Sponsorship

09/26/11
Marketplace Roundup

FC Barcelona's club members “ratified the $230 million, five-year shirt sponsorship deal with the Qatar Foundation.” Only “76 voted no and 36 abstained,” while 697 members “voted yes to the deal late Saturday” ( AP, 9/25 )….IndyCar announced that Honda wi ...

Tags: Marketing and Sponsorship

09/23/11
LPGA Classic Seeks Interim Sponsors

Organizers of the LPGA Classic in Springfield, Ill. “may try to line up a group of Springfield-area businesses as interim sponsors for 2012” after State Farm dropped its title sponsorship this year, according to Dave Kane of the Springfield STATE JOURNAL-REGISTER. Tournament Exec Di ...

Tags: Marketing and Sponsorship, Golf, LPGA

09/23/11
GM Targeting NFL Fans With "MNF" Tour

General Motors has created “a road show called the ‘GMC Monday Night Football Tour’ that targets important game markets the weekend before games, and gets a media boost from NFL players themselves,” according to Karl Greenberg of MEDIAPOST.com. The tour will “visit Dall ...

Tags: Marketing and Sponsorship, General Motors

09/22/11
LeBron, Wie Star In TV Ads For McDonald's

Watch The Clip Heat F LeBron James and golfer Michelle Wie "will star in separate" TV ads for the annual McDonald's Monopoly promotion, according to Maureen ...

Tags: Marketing and Sponsorship, McDonalds

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