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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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State Farm Drops Penn State FB Sponsorship

State Farm has "dropped its sponsorship of Penn State football for the upcoming season, with plans to remove its signage from Beaver Stadium and pull its radio commercials from broadcasts for home games," according to Ron Dicker of the HUFFINGTON POST. The announcement came in the wake of heavy sanc ...

Tags: Marketing and Sponsorship, State Farm

Pepsi Announces Deal For SB Halftime Show

Pepsi today formally announced it has “struck a multiyear deal” with the NFL to sponsor the Super Bowl halftime show , according to Candice Choi of the AP. Financial terms and the exact duration of the deal were not disclosed but Pepsi said that it “also bought 60 seconds of ad ti ...

Tags: Marketing and Sponsorship, PepsiCo

Adam Scott's British Open Meltdown Could Cost Him

Golfer Adam Scott's collapse during the final holes of the British Open could “cost him a small fortune in sponsorship arrangements,” according to Tom Cowie of Australian e-magazine CRIKEY. Scott, an Australian native, bogeyed the last four holes of the tournament to lose to Ernie Els by ...

Tags: Marketing and Sponsorship

Buffalo Wild Wings Signs On With Tempe Bowl Game

The Valley of the Sun Bowl Foundation and Buffalo Wild Wings yesterday formally announced a deal making the restaurant chain the title sponsor of the annual bowl game in Tempe, Ariz., between the Big Ten and Big 12 conferences. The restaurant replaces Tempe-based Insight, which had been the title s ...

Tags: Marketing and Sponsorship

Michigan Unveils Alternate Uniform For Alabama Game

The Univ. of Michigan football team will "wear a special jersey for the season opener against defending national champion Alabama on Sept. 1 in the Cowboys Classic game at Cowboys Stadium," according to Angelique Chengelis of the DETROIT NEWS. UM last night unveiled the special edition adidas unifor ...

Tags: Marketing and Sponsorship, Adidas

Sponsors Congratulate Wiggins On Victory

Sky, Jaguar and Gatorade have “whisked out press ads” in yesterday’s U.K. papers to “congratulate Bradley Wiggins on his feat of becoming the first Briton to win the Tour de France,” according to Daniel Farey-Jones of MARKETING magazine. The win “vindicates Sky& ...

Tags: Marketing and Sponsorship, Sky Sports

Marketplace Roundup

The BOSTON HERALD reported Patriots WR Wes Welker, who “underwent a hair restoration procedure last month at Leonard Hair Transplant Associates, will appear later this year in television, radio and print ads with Dr. Robert Leonard to talk about his experience and to raise awareness about hair ...

Tags: Marketing and Sponsorship

AmEx Inks Five-Year Deal With Nets, Barclays Center

American Express has become a "founding partner of the Brooklyn Nets and their new arena after signing a five-year deal," according to Don Muret of SPORTSBUSINESS JOURNAL. Sources valued the agreement at "more than" $2M annually. As the official credit card of the Nets and Barclays Center, AmEx "rec ...

Tags: Brooklyn Nets, Marketing and Sponsorship

Lotus Likely To End IndyCar Deal After '12

Engine manufacturer Lotus "is planning to depart" the Izod IndyCar Series "with four years left on its five-year commitment, and once those talks are concluded, Chevy and Honda would be the primary engine suppliers for at least the 2013 season," according to Marshall Pruett of SPEEDTV.com. Breaking ...

Tags: Marketing and Sponsorship, IndyCar

National Guard Questions Sponsorships

National Guard Association President Retired Maj. Gen. Gus Hargett Jr. said that the organization “must do a better job of proving the value of its sport sponsorships, including with Dale Earnhardt Jr. in NASCAR, or it should get out of them,” according to Dustin Long of USA TODAY. Congr ...

Tags: Marketing and Sponsorship, NASCAR

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