Featured Story

Chips & Putts: McIlroy Experimenting With TaylorMade Clubs In Wake Of Nike's Departure

Published in SportsBusiness Daily on

The AP's Doug Ferguson noted Rory McIlroy is "replacing his Nike driver and two fairway metals this week" with TaylorMade equipment while playing at the WGC-HSBC Champions as he "begins to search for new equipment" after the company in August announced that it is stepping out of the golf equip...

Read More

Tags: Marketing and Sponsorship, Golf

More Stories

Disney Signs Seahawks' Smith For Classic Spot

Seahawks LB Malcolm Smith, who was named MVP of Super Bowl XLVIII, looked into the camera after the game and shouted, "I'm Going To Disney World!," as part of the production for Disney's traditional postgame spot. Smith is scheduled today for a parade at Disney's Magic Kingdom in Orlando in front of ...

Tags: Marketing and Sponsorship, Walt Disney, Seattle Seahawks, NFL

Tennessee Ready For Switch To Nike

Univ. of Tennessee athletics will "drop its partnership with adidas and switch to Nike in July 2015 for an eight-year deal" that is worth around $35M and could "bring even more money to UT," according to Ben Frederickson of the KNOXVILLE NEWS-SENTINEL. The "department-wide deal" will net UT $7.6M in ...

Tags: Marketing and Sponsorship, Nike, Adidas

Adidas May Replace Reebok In NHL

adidas is "weighing a move to lower the team-sports profile of its Reebok unit," according to sources cited by Kosman & Brooks of the N.Y. POST. Sources said that the move may "first be seen in the NHL where Adidas has recently asked the NHL for permission to replace Reebok as its official unifo ...

Tags: Marketing and Sponsorship, Adidas, Reebok, NHL

T-Mobile Unexpectedly Reveals Super Bowl Ads

T-Mobile in a "surprise move" on Friday announced that the mobile phone company has bought three 30-second ads during Super Bowl XLVIII, and former NFLer Tim Tebow "will star in two" of the spots, according to Laura Petrecca of USA TODAY. Tebow in the ads "takes a comic turn" by taking on "wild, ...

Tags: Super Bowl, Marketing and Sponsorship

Super Bowl XLVIII In-Game Ad Rundown

Fox sold out all of the ad spots for Super Bowl XLVIII more than two months ago. The chart below presents a quarter-by-quarter run down of the advertisers in Sunday's game. The list, compiled via research and several media reports, is tentative and likely to change by gametime. Pregame, halftime ...

Tags: Marketing and Sponsorship, Super Bowl

Wilson Tops Manning On NFLPI Retail Sales List

Seahawks QB Russell Wilson in his second NFL season ranks No. 1 on NFL Players Inc.'s Top 25 Player Sales List, based on total retail sales from September-November '13. 49ers QB Colin Kaepernick ranks second with Broncos QB Peyton Manning coming in third. NFLPI, the marketing and licensing arm of th ...

Tags: Super Bowl, Marketing and Sponsorship, NFL

Bud Light Hotel Dwarfs Previous Efforts

Bud Light as part of its Super Bowl XLVIII hospitality efforts decided to take over the Norwegian Cruise Line Getaway and "rebrand it the Bud Light Hotel," according to Tom De Poto of the Newark STAR-LEDGER. The ship can "accommodate more than 4,000 guests, or about 10 times as many as previous Bud ...

Tags: Marketing and Sponsorship, NFL, Super Bowl, Anheuser Busch

Super Bowl To Feature Wireless Ad Targeting

In N.Y., Nick Wingfield reports in a front-page piece a "new kind of advertising -- personalized and based on physical location down to a matter of feet -- will greet fans in Times Square and MetLife Stadium" during the days around Super Bowl XLVIII. The NFL has "sprinkled tiny wireless transmitters ...

Tags: Marketing and Sponsorship

L.A. D-Fenders Sign Jersey Deal With Gatorade

The L.A. D-Fenders, the NBA D-League team owned by the Lakers, this week unveiled a jersey naming-rights deal with Gatorade that will see the company’s name etched onto the bottom of the D-Fenders’ jersey for the rest of the season. Gatorade is a longtime sponsor of the Lakers, so the D- ...

Tags: Gatorade, Marketing and Sponsorship, NBA

Guinness Ad A Victim Of IOC Rule 40

The Guinness commercial featuring U.S. Olympic biathletes Tracy and Lanny Barnes lasted 65 seconds and lived 48 hours, but it attracted 600,000 views and more than 4 million media impressions. The Diageo brand developed the spot in less than 10 days. It is the first, real-life story about people ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug