Featured Story

Experts Don't See Tom Brady's Marketability Taking A Hit In Wake Of NFL's Ruling

Published in SportsBusiness Daily on 07 / 29 / 15

Patriots QB Tom Brady "may be sent to the sidelines for a while" with his four-game Deflategate suspension , but marketing experts believe he "is far from permanently sacked when it comes to endorsement deals," according to David Gianatasio of ADWEEK. DBMediaStrategies President Doug Bailey: "There...

Read More

Tags: New England Patriots, Marketing and Sponsorship, NFL

More Stories

Reebok Shifts Marketing Focus To Fitness

Reebok is “readying a global marketing blitz featuring several fitness pursuits such as running and yoga as the sportswear giant steps up efforts to persuade people to view keeping fit with the same ‘passion’ as they do traditional sports,” according to Sebastian Joseph of MA ...

Tags: Marketing and Sponsorship, Reebok

Marketplace Roundup

CleanTools Distribution announced a partnership with NASCAR driver Jimmie Johnson to be the official spokesperson for car care product DryShine. Johnson’s name and image will appear in the campaign, which includes a two-minute TV ad, a Facebook page and a DryShine website. Portions of the TV c ...

Tags: Marketing and Sponsorship

Panini Inks Deal With Colts' Andrew Luck

Panini America today announced that it has signed Colts QB Andrew Luck to an exclusive multiyear autograph and memorabilia agreement through its Panini Authentic division. Luck becomes the first NFLer to join Panini. The  company’s roster of athletes also includes Lakers G Kobe Bryant, Cl ...

Tags: Marketing and Sponsorship, Panini

Heat Players Sign With Chinese Shoe Company

Heat G Terrel Harris and C Dexter Pittman on Saturday during the team's participation in the '12 NBA China Games were "introduced as endorsers" of Chinese shoe and apparel company Peak, which is also a Heat team sponsor, according to Joseph Goodman of the MIAMI HERALD. A source said that G James J ...

Tags: NBA, Miami Heat, Marketing and Sponsorship

Marketplace Roundup

Insurance firm AIG and the New Zealand Rugby Union have agreed to a five-and-a-half-year deal for AIG to sponsor six NZRU rugby teams: the All Blacks, Maori All Blacks, All Blacks Sevens, New Zealand Black Ferns (women’s fifteens), New Zealand Women’s Sevens and New Zealand Under 20 ( AI ...

Tags: Marketing and Sponsorship

Livestrong Not Changing Role Of Armstrong

Livestrong CEO Doug Ulman said the organization's goal is to "keep fighting for the mission" of helping cancer victims, despite recent reports of Lance Armstrong's PED use , according to Jim Vertuno of the AP. Ulman and other leaders with the charity are "banking on the idea that the good done by A ...

Tags: Marketing and Sponsorship, Nike

NHL Sponsors Drawing Up Contingency Plans

NHL sponsors and advertisers are "now anxiously drawing up contingency plans in case more -- or eventually all -- of the season is compromised," according to Susan Krashinsky of the GLOBE & MAIL. Scotiabank Senior VP & Head of Marketing Duncan Hannay said, "The big impact for us is, we reall ...

Tags: Marketing and Sponsorship, NHL

Miguel Cabrera's Agency Negotiating New Deals

SFX Baseball Group is "negotiating deals with multiple companies" on behalf of its client Tigers 3B Miguel Cabrera, and "more deals, with MLB sponsors, are likely to come after the postseason," according to Karl Henkel of the DETROIT NEWS. Marketing analysts said that a "strong playoff performa ...

Tags: Marketing and Sponsorship, MLB, Detroit Tigers, SFX

Nike Signs Westbrook, Adidas Signs Rubio

Nike's Jordan Brand Thursday announced that it has signed Thunder G Russell Westbrook to a multiyear endorsement deal ( Jordan Brand ). FORBES' Lance Madden noted the Westbrook announcement comes after Heat G Dwyane Wade formally announced he is leaving Jordan Brand for Li-Ning, but with the addit ...

Tags: Marketing and Sponsorship, Nike, Adidas, Under Armour

Wade Becomes Face Of Li-Ning Brand

Chinese sportswear company Li-Ning through a deal with Heat G Dwyane Wade has “found the face" of its brand and the company "automatically becomes a much bigger player in the competitive world of Kicks,” according to Peter Walsh of SLAM magazine. The new partnership was formally a ...

Tags: Marketing and Sponsorship, Li Ning

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug