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In Expected Move, Judge Rules Against N.J.'s Sports Gambling Bid

Published in SportsBusiness Daily on

U.S. District Court Judge Michael Shipp on Friday night ruled that the state of New Jersey "cannot partially lift a prohibition on sports betting in an effort to boost the state’s struggling horse racing and casino industries." The decision "was the expected outcome, since the judg...

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01/27/12
Spots Still Available For NBC's SB Live Stream

While some brands “have bought into digital packages generally ranging from $300,000 to $600,000” for NBC’s broadcast of Super Bowl XLVI next Sunday, advertisers have “so far not shown the same enthusiasm for the live stream as they have the sold-out TV broadcast,” acco ...

Tags: Marketing and Sponsorship, NBC

01/27/12
Darvish Could Help Rangers Sell To Japan

Nearly 100 Japanese media members are expected to attend the MLB Rangers' Spring Training after the signing of P Yu Darvish, and the team is "likely to sell advertising space," according to Richard Durrett of ESPN DALLAS. It is a chance for North American companies "to advertise to the Japanese mark ...

Tags: Texas Rangers, Marketing and Sponsorship

01/27/12
Brees Tops Annual Top Power 100 List

Wednesday night’s edition of Bloomberg TV’s “Sportfolio” with host Rick Horrow featured the “Top Power 100” from the business of sports, an “elite list of athletes who combine power on the field with clout in the marketplace.” Saints QB Drew Brees topp ...

Tags: Marketing and Sponsorship

01/26/12
MillerCoors Signs Extensions With NASCAR, Penske

MillerCoors today announced it is extending its commitment to NASCAR, signing a multiyear extension with Penske Racing that will see its Miller Lite continue to sponsor the No. 2 Dodge for 36 races. It also signed a five-year extension with NASCAR that will see the Coors Light brand remain the ...

Tags: Marketing and Sponsorship, MillerCoors

01/26/12
Coca-Cola Bringing Polar Bears Back For SB

Coca-Cola today announced that its “iconic polar bears will star in Super Bowl ads and also in a novel social-media campaign during the game,” according to Laura Petrecca of USA TODAY. The computer-animated bears will “appear in a video stream running throughout the game at CokePol ...

Tags: Marketing and Sponsorship, Coca-Cola, San Antonio Spurs

01/26/12
Nike Unveils New Jerseys For Hoops Teams

Nike yesterday "unveiled its new 'platinum' line that will be worn by nine powerhouse" men’s and women’s college basketball teams for one game each this season, according to Rachel Cohen of the AP. Like the "gaudy outfits that have become so popular in college football, these take libert ...

Tags: Marketing and Sponsorship, Nike

01/26/12
Nike Promotes NFL Jerseys In New Video

Nike continues to “stoke anticipation” of its upcoming debut as the NFL’s uniform provider next season with a promotional video, “ Nike Football Epic Transformation ” narrated by Pro Football HOFer Michael Irvin, according to Craig Davis of the South Florida SUN-S ...

Tags: Marketing and Sponsorship, Nike, NFL, Reebok

01/26/12
How Long Can RBC's Golf Spree Last?

Toronto-based Royal Bank of Canada has become a "go-to sponsor for golf marketing properties ranging from players to tournaments," but the question looms as to whether the bank can continue "to open its vault," according to Robert Thompson of GOLF WORLD. RBC this year takes over as the title sponsor ...

Tags: Marketing and Sponsorship, PGA Tour

01/26/12
Pantene Announces Olympic Campaign

Procter & Gamble's Pantene brand today announced 11 Olympic athletes it will feature in its advertising in the run up to the London Games. The brand is in 180 countries and the athletes come from key markets such as China, Russia, Brazil, Japan, the U.K. and the U.S. The women will be featured i ...

Tags: Marketing and Sponsorship

01/26/12
Marketplace Roundup

ESPNW.com’s Amanda Rykoff wrote many women tennis players have delved into the fashion world and noted part of the “success of the Maria Sharapova Collection involves delivering the star's on-court looks to her fans.” Because this “requires lots of advance planning, the proce ...

Tags: Marketing and Sponsorship, Nike, NASCAR, New York Rangers

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