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Penguins' Crosby Continues To Boast Unmatched Marketability Among NHLers

Published in SportsBusiness Daily on 05 / 23 / 17

The Penguins can advance to the Stanley Cup Final with a win tonight over the Senators, and while C Sidney Crosby is the "most sought after name in hockey" by various brands, the public "knows very little about his identity beyond the rink," according to Dan Robson of SPORTSNET.ca. Various brands ov...

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Tags: Marketing and Sponsorship, Pittsburgh Penguins

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NBA Ends Ban On Fantasy Game Sponsorships

The NBA is reversing its ban and will now allow its teams to sell sponsorships to fantasy game operators. The move to open the category is another revenue opportunity made available to teams by NBA Commissioner Adam Silver. NBA Exec VP/Team Marketing & Business Operations Amy Brooks said, "We ar ...

Tags: Marketing and Sponsorship, NBA

Jags' Bortles To Endorse Local Car Dealership

Jacksonville-based Hanania Automotive Group has signed a deal with Jaguars QB Blake Bortles, marking the rookie's "first local endorsement deal" since being taken with the No. 3 overall pick in the '14 NFL Draft, according to Drew Dixon of the FLORIDA TIMES-UNION. Hanania CEO Jack Hanania said that ...

Tags: Jacksonville Jaguars, Audi, Marketing and Sponsorship

Rory, Tiger Promote New Nike Irons On "Tonight Show"

Rory McIlroy and Tiger Woods were in N.Y. yesterday promoting Nike's new Vapor iron line with a little help from NBC's Jimmy Fallon. The two golfers appeared together on NBC's "The Tonight Show," with Fallon noting, "I am here with two of the best golfers on the planet." Fallon said to Woo ...

Tags: Marketing and Sponsorship, Nike

Newton, Manning Star In New Gatorade Ads

ADWEEK's Tim Nudd noted Panthers QB Cam Newton and Broncos QB Peyton Manning appear in a new Gatorade ad campaign via TBWA\Chiat\Day that "shows people in convenience stores being denied the sports beverage until they're actively sweating." Eight hidden-camera style videos are "anchored by Rob ...

Tags: Marketing and Sponsorship, NFL

Xfinity Set To Replace Nationwide In NASCAR Deal

Comcast's Xfinity service is "considering a five- to six-year deal" valued at more than $100M to title sponsor NASCAR's second-level series, according to a source cited by Tripp Mickle of SPORTSBUSINESS JOURNAL. The potential agreement would see Comcast pay approximately $9M in rights fees and $9M i ...

Tags: Marketing and Sponsorship, Comcast, NASCAR

Ray Rice Not In M&T Bank's Ravens Ads

Learn more about M&T Bank M&T Bank today is "launching a new advertising campaign" with the Ravens, and while RB Ray Rice has been a spokesperson for the bank for the past four years, its TV ads "won't feature any of the team's players," according to Joanna Sullivan of the B ...

Tags: Marketing and Sponsorship, MT Bank, Baltimore Ravens, NFL

Ditka Teams Up With Kids Clothing Store

Premium children's store Peek Kids has teamed up with Pro Football HOFer Mike Ditka "on a limited run of boys' T-shirts graced with his words of wisdom," according to Alexia Elejalde-Ruiz of the CHICAGO TRIBUNE. One shirt reads, "You never really lose until you quit trying." It has a "big 1985 on th ...

Tags: Marketing and Sponsorship, Chicago Bears, NFL

Hunter-Reay Signs Three-Year Extension With DHL

Verizon IndyCar Series driver Ryan Hunter-Reay is "signed, sealed and delivered for three more seasons with Andretti Autosport and sponsor DHL," according to Bruce Martin of FOXSPORTS.com. Hunter-Reay "signed the contract extensions" yesterday prior to the ABC Supply Wisconsin 250 at the Milwaukee M ...

Tags: Marketing and Sponsorship, IndyCar, DHL

Virtual On-Field Ads Causing A Stir

The NFL "always is looking for ways to generate new revenue," so putting virtual ads on the field in the next round of TV contracts "has to be tempting," according to Ben Volin of the BOSTON GLOBE. But this is "not an area to be messed with." Toyota ads displayed virtually on the playing surface du ...

Tags: Marketing and Sponsorship, NFL, Toyota

Hallmark Ornament Features Aaron Rodgers

Hallmark stores in Wisconsin "already are stocking their shelves and supply rooms with one of the card-and-gift company's first Christmas ornaments" of '14, which features the likeness of Packers QB Aaron Rodgers, according to Paul Gores of the MILWAUKEE JOURNAL SENTINEL. Hallmark is "featuring the ...

Tags: Marketing and Sponsorship, Hallmark, Green Bay Packers, NFL

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