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Redskins Propose Rule Allowing NFL Teams To Opt Out Of "TNF" Color Rush Uniforms

Published in SportsBusiness Daily on 03 / 24 / 17

Among the NFL rule proposals announced Thursday  for the '17 season, one by Redskins Owner Dan Snyder "would change league bylaws to allow teams to opt out of the Color Rush uniforms," according to Michael David Smith of PRO FOOTBALL TALK. The Redskins did not play a "Thursday Night Football" g...

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Tags: NFL, Marketing and Sponsorship

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Lucas Oil Extends Pro Motocross Sponsorship

Lucas Oil has “signed a five-year extension of its title sponsorship of the Pro Motocross Championship, which is managed by NBC Sports,” according to Tripp Mickle of SPORTSBUSINESS JOURNAL. Financial terms of the deal were not available. Lucas Oil has “sponsored the series since&rd ...

Tags: Marketing and Sponsorship, Lucas Oil, Motorsports

Wiggins Makes Fashion Statement With Jacket

Andrew Wiggins drew attention on Thursday night before the Cavaliers took him with the No. 1 overall pick in the NBA Draft for the suit he was wearing at Barclays Center, as he “enlisted help from stylist Brandon Williams and L.A.-based bespoke tailor, Waraire Boswell, to create a stateme ...

Tags: Marketing and Sponsorship, Cleveland Cavaliers, NBA

Caterpillar Renews RCR Sprint Cup Deal

Richard Childress Racing and Caterpillar on Thursday announced a renewal of their sponsorship deal for RCR's No. 31 NASCAR Sprint Cup Series Chevrolet driven by Ryan Newman. Financial terms were not disclosed ( RCR ). SPORTING NEWS' Bob Pockrass noted Newman is in the first year of a three-year cont ...

Tags: Marketing and Sponsorship, NASCAR, Caterpillar

Marketplace Roundup

SI's Daniel Roberts reports Gary Player's golf merchandising business is "strong," as the Black Knight Int'l website "sells $200,000 worth of apparel and accessories every month." Marc Player, Gary's son and manager, said, "I think 20 years from now, 50 years from now, people will go into the Gary P ...

Tags: Marketing and Sponsorship

Adidas Pulling Ads Featuring Suárez

adidas, following FIFA's decision today to s uspend Uruguay F Luis Suárez for nine int'l matches and four months of int'l football activities for biting Italy D Giorgio Chiellini, "says it has pulled all advertising" featuring him during the World Cup, but is "keeping him under contract," ac ...

Tags: FIFA World Cup, Marketing and Sponsorship, Adidas

Examining Jersey Winners, Losers In World Cup

While the FIFA World Cup is "one of the largest sports fashion catwalks in the world," there is a temptation regarding jerseys to "exaggerate or be overly 'creative' with what is available, and as fashion often demonstrates, therein lies a slippery slope to sartorial disaster," according to a fashio ...

Tags: FIFA World Cup, Marketing and Sponsorship

World Cup Marketing Notes

The WALL STREET JOURNAL's Luciana Magalhaes wrote Brazil F Neymar and Nike "aren’t missing their golden chance to cash in on the soccer player´s World Cup notoriety." Neymar on Saturday "will debut a new pair of cleats for Brazil’s second-round match against Chile." The gold-colore ...

Tags: FIFA World Cup, Marketing and Sponsorship

Evian Campaign Features Sharapova

Evian has "created a music video by the hip-hop duo Rizzle Kicks" featuring tennis player Maria Sharapova as the "centrepiece of a new Wimbledon-themed viral marketing campaign" in the U.K., according to Ian Griggs of CAMPAIGN LIVE. Including the original video, the campaign also comes with "out ...

Tags: Marketing and Sponsorship, Wimbledon

Health-Food Company Targets Sports Deals

Learn more about Beyond Meat Beyond Meat, a California-based health-food company, is using sports sponsorships to help “convince red-blooded Americans to eat more plant-derived protein,” according to Sarah Nassauer of the WALL STREET JOURNAL. The company recen ...

Tags: Marketing and Sponsorship, New York Mets, MLB

Brands Waste No Time Capitalizing On Suarez' Bite

Uruguay F Luis Suarez yesterday appeared to bite Italy D Giorgio Chiellini during the teams' FIFA World Cup match, and several brands "won the moment with real-time tweets" about the incident, according to Lauren Johnson of ADWEEK. Bud Light and Listerine "quickly bought Promoted Tweets around the # ...

Tags: FIFA World Cup, Marketing and Sponsorship

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