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Subway Breaks Into EPL, Signing A Multiyear Sponsorship Deal With Liverpool FC

04 / 23 / 14

EPL club Liverpool FC today announced a multiyear deal with Subway that will see the sandwich chain break into the league. To begin the deal, Subway has sent its range of law-fat subs to participants on Liverpool FC Foundation programs all week ( LFC ). MARKETING WEEK's Lara O'Reilly notes Subw...

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Tags: Liverpool, Marketing and Sponsorship, Subway

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06/27/11
Boston Nike Store Changes Storefront Display

The Boston-area Niketown store on Friday “yanked a storefront window display that irked” Boston Mayor Thomas Menino “because of its apparent drug references ,” according to Brendan Lynch of the BOSTON HERALD. Dot Joyce, a spokesperson for Menino, said that although Nike ...

Tags: Marketing and Sponsorship, Nike, Adidas

06/27/11
Brooks Brother, IMG Sign Deal To Sell College Apparel

IMG Worldwide and Brooks Brothers have reached an agreement for a “line of licensed college merchandise,” according to Scott Soshnick of BLOOMBERG NEWS. The partnership, the first of its kind for Brooks Brothers, “allows for the sale of merchandise from 15 schools” -- Alabama ...

Tags: Marketing and Sponsorship, IMG

06/27/11
Vickers Hoping Red Bull Stays As Sponsor

NASCAR driver Brian Vickers Saturday confirmed that Red Bull “could stay on as a NASCAR Sprint Cup sponsor, even if it no longer owns a team,” according to Tom Jensen of SPEEDTV.com. Vickers, who drives the No. 83 Red Bull Sprint Cup car, said, “They’re looking for investors, ...

Tags: Marketing and Sponsorship, NASCAR

06/27/11
Mannings Star In DirecTV's "Football Cops"

Watch The Spot   Colts QB Peyton Manning and Giants QB Eli Manning will “star” in a DirecTV marketing campaign with a plot featuring the brothers and their father A ...

Tags: Marketing and Sponsorship, DirecTV

06/27/11
Marketplace Roundup

MARKETING magazine’s John Reynolds notes HSBC is “upping its presence into grassroots tennis by launching an initiative to help promising Chinese tennis players.” The move comes amid a renewed interest in tennis in China following Li Na's victory at the French Open. The initiative ...

Tags: Marketing and Sponsorship

06/24/11
Adrian Gonzalez, Eastern Bank Partner

Eastern Bank, Gonzalez will each donate $500 for every HR he hits Boston-based Eastern Bank is "set to launch an in-branch advertising campaign next week to highlight its charitable giving" with Red Sox 1 ...

Tags: Marketing and Sponsorship, Boston Red Sox

06/24/11
Many Companies Promoting Wimbledon Link

FedEx, Sony, IBM and Italian coffee brand Lavazza are "just some of the brands promoting their relationship with the 125th Wimbledon tennis tournament," according to Maisie McCabe of CAMPAIGNLIVE.co.uk. FedEx "has turned Southfields, the nearest London Underground station to Wimbledon, into a lawn t ...

Tags: Tennis, Marketing and Sponsorship, Wimbledon

06/24/11
Several Draftees Have Bright Marketing Futures

The NBA welcomed its latest rookie class Thursday night at the NBA Draft, and while critics have said this batch of draftees may not be as strong as other classes on the court, there are some that have the potential to make their mark in the endorsement world. Lothery & Associates’ Karlyn ...

Tags: Marketing and Sponsorship, NBA

06/24/11
Wheels & Deals

Toyota Racing Development President Lee White said that the manufacturer's numbers "would suffer if it were to lose Red Bull Racing -- and not just in terms of its lineup size." Red Bull VP & GM Jay Frye " struck an optimistic tone this week that new owners could be found soon, but that w ...

Tags: Marketing and Sponsorship

06/23/11
EA Sports Picks Stamkos For "NHL 12" Cover

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Tags: Marketing and Sponsorship, EA Sports, Tampa Bay Lightning, Hockey

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