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New Adidas Deal Makes Blazers' Damian Lillard One Of NBA's Highest-Paid Endorsers

04 / 15 / 14

Trail Blazers G Damian Lillard has signed a new deal with adidas that will make him "one of the highest-earning endorsers in the NBA," according to Windhorst & Rovell of ESPN.com. Sources said that the deal is for up to 10 years and could be worth up to $100M "including incentives and options." ...

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Tags: Marketing and Sponsorship, Portland Trail Blazers, Adidas

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06/21/11
Best Buy Begins "Retailgate" Effort

Best Buy kicked off a 12-market promotion around its Sprint Cup race team called “Retailgate” last Sunday, hosting 70 local customers and 30 local employees at Michigan Int’l Speedway for the Heluva Good! Sour Cream Dips 400. It was the first of 12 hospitality programs it will run ...

Tags: Marketing and Sponsorship, Best Buy

06/21/11
Marketplace Roundup

RBC and The Heritage officials yesterday said that RBC's "sale of its U.S. retail banking operations will not affect" its title sponsorship of the PGA Tour event. Heritage Classic Foundation Chair Simon Fraser said that the "purchase by PNC Financial Services Group Inc. does not include RBC's ...

Tags: Marketing and Sponsorship

06/20/11
Wozniacki Continues To Draw Sponsors' Attention

When Caroline Wozniacki takes the court tomorrow for her opening-round match at Wimbledon, she will be sporting a new logo for Sony Ericsson on her dress that represents the latest sponsorship the top-ranked player has signed. Wozniacki earlier this month renewed her deal with the London-based elect ...

Tags: Marketing and Sponsorship

06/20/11
Murray Begins Wimbledon With Open Spot On Shirt

Andy Murray begins Wimbledon “with a vacant space on his shirt available for multi-million pound sponsors,” according to Charles Sale of the London DAILY MAIL. Murray’s sponsorship with Highland Spring expired  at the end of last year and his reps at XIX Entertainment&nb ...

Tags: Marketing and Sponsorship, Tennis

06/20/11
Venus Turns Heads At Wimbledon For Dress

Venus Williams won her first-round Wimbledon match today 6-3 6-1 over Akgul Amanmuradova, and Williams “wore a tennis dress with a V neck in front and an upside-down V opening in back,” according to John Martin of NYTIMES.com ( 6/20 ). ESPN’s Pam Shriver, who served as a courtside ...

Tags: Marketing and Sponsorship

06/20/11
Duck Boat Sponsors Help Pay For Bruins Parade

The Bruins on Saturday held their Stanley Cup championship parade, and major corporations “ponied up $50,000 apiece to get their brands on the flotilla of duck boats carrying” Bruins players, according to Greg Turner of the BOSTON HERALD. Boston Arts, Tourism & Special Events Acting ...

Tags: Marketing and Sponsorship, Boston Bruins

06/20/11
Marketplace Roundup

SCENEDAILY.com’s Bob Pockrass noted Roush Fenway Racing’s contract with Aflac, primary sponsor of RFR’s No. 99 Sprint Cup Series Ford driven by Carl Edwards, “expires after this season,” and it “is possible” Aflac could follow Edwards to a new team if he lea ...

Tags: Marketing and Sponsorship

06/17/11
Bruins Stars Drawing Interest From Sponsors

Advertising execs believe that Bruins players are "likely to score marketing gold after winning the Stanley Cup," according to Allison Knothe of the BOSTON GLOBE. Dunkin' Donuts "wants to add" Bruins G Tim Thomas, the MVP of the Stanley Cup Playoffs, "to its roster of sports pitchmen, which already ...

Tags: Marketing and Sponsorship, Boston Bruins, Hockey

06/17/11
Hilton Head TV Ad Buy Helps Save Heritage

The Hilton Head Island Town Council voted 6-0 Thursday to "approve a five-year, $3.2 million deal to buy TV advertising spots" in an effort to  help secure RBC's and Boeing's sponsorships of the PGA Tour's Heritage, according to Tom Barton of the Hilton Head ISLAND PACKET. The deal w ...

Tags: Golf, PGA Tour, Marketing and Sponsorship, Boeing Co.

06/17/11
Love III, Simpson Draw Looks For Polo Pants

Golfers Webb Simpson and Davis Love III drew some reactions for their "conspicuous attire" during Thursday's first round of the U.S. Open, but they "simply were following some gentle nudging from clothing sponsor Polo," according to Gene Wang of the WASHINGTON POST. Simpson wore a lime green s ...

Tags: Marketing and Sponsorship, Polo Ralph Lauren

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