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Published in SportsBusiness Daily on 09 / 15 / 14

A source said that A-B InBev is "talking to banks about financing" a potential $122B deal to buy rival SABMiller. The source said that A-B InBev "isn't in active discussions" with SABMiller, but rather is "waiting to line up its financing before making a formal approach." This comes "on the heels of...

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Ad Monitor For Debut Of "UFC On Fox"

The U.S. Marine Corp. and Verizon led all advertisers with three spots each during the  debut of “UFC on Fox” Saturday night. The U.S. Marines Corp. had the most air time overall, with two 30-second ads and one 60-second spot. Verizon aired two 15-second commercials and a 30- ...

Tags: Marketing and Sponsorship, UFC

Cars.com Drops Out Of ESPN's Penn State Telecast

Cars.com "has withdrawn its presenting sponsorship of Saturday afternoon college football on ESPN for the next two weeks" in the wake of Penn State's sexual abuse scandal, according to ESPN’s John Anderson. ESPN is scheduled to air Nebraska-Penn State this Saturday at noon ET and Penn St ...

Tags: Marketing and Sponsorship

Fuse Science Inks Deal With Tiger Woods

Fuse Science today announced a five-year endorsement deal with Tiger Woods that is interesting for reasons well beyond the marketing rehabilitation of an athlete who once ruled the endorsement game. The deal covers both the sports nutrition and energy categories, the latter of which once provided Wo ...

Tags: Marketing and Sponsorship

Busch Will End Season Without M&Ms

Mars and Joe Gibbs Racing Thursday night announced that M&Ms "will not sponsor Kyle Busch for the final two" NASCAR Sprint Cup Series races of '11 "but will sponsor him for the 2012 season," according to Bob Pockrass of SCENEDAILY.com. Busch, who "was benched by NASCAR for the Cup race ...

Tags: Marketing and Sponsorship, NASCAR

Top Rank Runs Parody Insert In USA Today

Boxing promoter Top Rank broke ground Friday morning with an unprecedented four-page insert in USA Today that touts Saturday night’s Manny Pacquiao vs. Juan Manuel Marquez HBO pay-per-view bout with an interesting twist -- an Onion-like parody of the Manila Bulletin newspaper, replete wit ...

Tags: Boxing, Marketing and Sponsorship

Rolex Sponsoring Fundraiser At Daytona

Rolex has signed on as the presenting sponsor of a special charity fundraiser Daytona Int'l Speedway will host in January to commemorate the 50th anniversary of the Rolex 24 race. The event will be held at the Daytona Beach convention center and will feature as many as 35 of the 42 winning cars from ...

Tags: Marketing and Sponsorship

Sponsor Wants Busch Out Of Nationwide Race

The fallout from Kyle Busch's "road rage" at last Friday's Camping World Truck Series WinStar World Casino 350k continued today when sponsor Z-Line Designs "asked for him to be removed from the season-ending Nationwide Series race," according to sources cited by Jenna Fryer of the AP. Sources said t ...

Tags: NASCAR, Marketing and Sponsorship

NBA Advertisers Not Running For The Hills Yet

The NBA canceled all November games, but ad spending on the NBA “is heavily back-loaded to the second half of the season and the playoffs, when ratings and fan interest surge,” according to Dan Hirschhorn of AD AGE. ESPN is “shifting early-season ad dollars into its menu of college ...

Tags: Marketing and Sponsorship, NBA

Adrian Gonzalez On Cover For "MLB 12 The Show"

Sony yesterday named Red Sox 1B Adrian Gonzalez the cover athlete for "MLB 12 The Show" video game. The cover is Gonzalez’s first, and he will become the spokesperson for the franchise and assist in the consultation and integration of the marketing campaign ( Sony ). In Boston, Brendan Lynch n ...

Tags: Marketing and Sponsorship, Sony

Fox Selling Plenty Of Ads For First UFC Fight

Fox has had "no trouble selling ads in and around" Saturday's UFC fight featuring Cain Velasquez and Junior Dos Santos, the first MMA bout to air on broadcast TV in primetime, according to Anthony Crupi of AD WEEK. Fox Cable Sports Exec VP/Ad Sales Todd Siegel said, "We sold out ...

Tags: Marketing and Sponsorship, UFC, Fox

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