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Nature's Bakery Intends To Countersue SHR In Ongoing NASCAR Sponsorship Feud

Published in SportsBusiness Daily on 02 / 17 / 17

Nature’s Bakery on Thursday announced intentions to countersue NASCAR team Stewart-Haas Racing over its Danica Patrick sponsorship issue. SHR sued Nature’s Bakery earlier this month for breach of contract after the Nevada-based fig bar maker sent a note to SHR in mid-January saying it wa...

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Tags: Marketing and Sponsorship, NASCAR

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Puma Pushes Ad Blitz To Late Summer

Puma "won’t start its major promotional push until" the upcoming FIFA World Cup is over, as company CEO Bjorn Gulden "plans a burst of ads later in the summer, counting on impressionable kids to pester their parents for new cleats as they head back to school," according to Aaron Ricadela of BL ...

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Scotiabank To Sponsor Rogers' NHL Telecasts

Rogers and Scotiabank announced a six-year NHL media sponsorship deal through '19-20, the first such deal since Rogers Communications inked a 12-year rights deal with the NHL in November. Scotiabank's assets in the deal include title sponsorship of "Scotiabank Wednesday Night Hockey" on Sportsnet; p ...

Tags: Marketing and Sponsorship, Scotiabank, Rogers Communications, NHL

Melnyk Wants FIFA Sponsors Boycott Over '18 World Cup

Senators Owner Eugene Melnyk "wants people to boycott" major FIFA sponsors like Anheuser-Busch InBev until the '18 World Cup in Russia "is moved elsewhere," according to Bruce Garrioch of the OTTAWA SUN. Melnyk "doesn't like the fact Russian president Vladimir Putin invaded the Ukraine and wants peo ...

Tags: Ottawa Senators, FIFA World Cup, Marketing and Sponsorship

Nike Showing Corportate Responsibility Progress

Nike this month released its latest corporate responsibility report, which “shows why many now consider Nike a model citizen,” but critics “aren’t buying it,” according to a cover story by Matthew Kish of the PORTLAND BUSINESS JOURNAL. Nike has “steadily cleaned ...

Tags: Marketing and Sponsorship, Nike

Marketplace Roundup

In Akron, Katie Byard noted local 7-Eleven stores "began selling the LeBron Slurpee earlier this week." Heat F LeBron James "originally worked with Coca-Cola Co. to create the Sprite 6 Mix soda, introduced earlier this year." The Sprite 6 Mix Slurpee -- like the Sprite limited-edition beve ...

Tags: Marketing and Sponsorship

Domino's No Hitter Promo Crashes MLB Site

Yesterday’s redemption of the MLB.com "DomiNoNo" promotion suffered under heavy online traffic, resulting in widespread site outages that also briefly trended on Twitter. Domino’s pizza chain offered 20,000 free pizzas to MLB.com regist ...

Tags: Marketing and Sponsorship, MLB, Dominos

USATF Upset With Oiselle For Altering Logos

Women’s running apparel brand Oiselle after the U.S. women's 4 x 1500-meter team finished second at the IAAF World Relays Championships on Saturday posted a photo on its Instagram feed which "shows the Nike logo on the U.S. uniforms replaced by the logo of three of the athletes' curr ...

Tags: Marketing and Sponsorship, Nike, USA Track and Field

Swarbrick Pleased With Initial Under Armour Rebrand

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Tags: Under Armour, Marketing and Sponsorship

Bridgestone Signs TOP Deal With IOC Through '20

Bridgestone has signed on to become a worldwide sponsor of the Olympics in a six-year deal valued at $344M. The Japan-based tire company is the first new TOP sponsor signed by the IOC since '10. The Asahi Shimbun, a Japanese publication, first reported the deal. The $344M deal means Bridgestone will ...

Tags: Marketing and Sponsorship, IOC, Bridgestone

TV Ratings Key To Crowne Plaza Extension

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Tags: Marketing and Sponsorship, PGA Tour, Crowne Plaza

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