Featured Story

Browns Sign Multiyear Deal With Fifth Third To Become Team's Second Bank Sponsor

Published in SportsBusiness Daily on 09 / 22 / 17

The Browns have reached a multiyear agreement with Cincinnati-based Fifth Third Bank to be the team's retail bank, completing a two-bank sponsorship approach it sought after cutting ties with PNC Bank in February. Cleveland-based KeyBank in June signed a long-term partnership to be the Browns' offic...

Read More

Tags: Marketing and Sponsorship, Cleveland Browns

More Stories

Comic Book Makes Superhero Merch With QBs

Chicago-based Athlitacomics' new line of "football hero merchandise features none other than a comic version" of Colts QB Andrew Luck, according to Dana Hunsinger Benbow of the INDIANAPOLIS STAR. The merch shows Luck with "jet black hair" and an "intensely evil expression on his face." Standing at " ...

Tags: Marketing and Sponsorship, Indianapolis Colts, NFL

Patrick Brought On As Face Of Chicago Area Hospital

Illinois-based Edward-Elmhurst Healthcare yesterday announced an endorsement deal with NASCAR driver Danica Patrick as part of its "Healthy Driven" initiative. Patrick will be a featured spokesperson in an effort that includes TV and radio spots, magazine ads, billboards and a presence in a pub ...

Tags: Marketing and Sponsorship

ASU Sold Adidas On Future Vision

Arizona State yesterday signed an  eight-year deal with adidas  after VP/Athletics Ray Anderson, along with Associate VP & Chief Business Development Officer Greg McElroy, sold adidas "on their vision for ASU's future," according to Jeff Metcalfe of the ARIZONA REPUBLIC. That ...

Tags: Marketing and Sponsorship, Pac 12

QuikTrip Promoting Nonprofit With NASCAR Deal

Convenience store and gasoline retailer QuikTrip and Oklahoma-based nonprofit Folds of Honor have signed on as title sponsors of the March 1 NASCAR Sprint Cup Series race at Atlanta Motor Speedway. Folds of Honor provides educational scholarships and assistance to families of military men and women ...

Tags: Marketing and Sponsorship

Rihanna Becomes Puma's New Creative Director

Puma yesterday named singer Rihanna its new Women’s Creative Dir in a multiyear deal that will have her "tackle Puma's fitness and training line," according to Paulina Szmydke of WOMEN'S WEAR DAILY. Rihanna said, “I’m very excited about this. Whether it’s apparel or shoes or ...

Tags: Marketing and Sponsorship, Puma

Daytona Int'l Speedway Partners With UNOH

Daytona Int’l Speedway yesterday named the Univ. of Northwestern Ohio its first-ever Official Educational Partner, providing the school with an on-site marketing presence that includes event signage, display space, tickets and hospitality. Financial terms of the multiyear agreement were not di ...

Tags: Marketing and Sponsorship, Daytona International Speedway

UA Expected To Announce Deal With Murray

Sources said that Under Armour, as soon as this week, will announce it is signing tennis player Andy Murray to an endorsement contract, by far the biggest name in the sport the Baltimore-based sportswear company would have inked. Murray's adidas contract expires Dec. 31. His first time wearing any ...

Tags: Marketing and Sponsorship, Under Armour

ASU To Sign Eight-Year, $33.8M Deal With adidas

Arizona State today will formally announce an eight-year "apparel, footwear and accessory deal with Adidas beginning in July 2015" that is worth a total of $33.8M, according to Jeff Metcalfe of the ARIZONA REPUBLIC. ASU will become one of adidas' 12 licensed NCAA schools -- joining Michigan, Wiscons ...

Tags: Marketing and Sponsorship, Adidas

Sources: Puma Listening To Buyout Offers

Puma's controlling shareholder Kering has "explored a sale of the German sportswear maker as efforts to revive the brand drag into a fifth year," according to sources cited by Kirchfeld, Nair & David of BLOOMBERG NEWS. The sources said that the Paris-based Kering "contacted potential buyers earl ...

Tags: Marketing and Sponsorship, Puma

Portland Bank Signs Unique Deal With Timbers

The Timbers have signed a multiyear deal with Portland-based bank Simple "that will put the company's mark on the team's practice and pregame warmup tops, the first agreement of its kind in MLS," according to Ian Thomas of SPORTSBUSINESS JOURNAL. The Timbers in October re-upped their jersey sponsor ...

Tags: Marketing and Sponsorship, Portland Timbers, MLS

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug