Featured Story

Gymnast Simone Biles Heads Five First-Time Olympians Signed By Kellogg

Published in SportsBusiness Daily on 04 / 29 / 16

USOC sponsor Kellogg has signed five first-time Olympic hopefuls to lead its “What Gets You Started?” campaign centered around the run-up to the Rio Games: Gymnast Simone Biles, women's soccer player Julie Johnston, swimmer Tom Shields, sprinter Ajee Wilson and Paralymics discus thr...

Read More

Tags: Marketing and Sponsorship, Kellogg

More Stories

08/20/13
Corona Logo Taken Off ATP Tourney Nets

Lead ATP sponsor Corona’s logo has been off the nets of the last two North American stops as a result of a recent corporate change at the beer’s parent company. As part of Corona’s sponsorship, it is entitled to net signage at all ATP events. Corona is owned by Grupo Modelo, which ...

Tags: Marketing and Sponsorship, ATP, Anheuser Busch

08/20/13
NBC Asking More For EPL Ads

NBC Sports "figures it can kick up ratings" for its EPL games and "wants advertisers to pay for those higher numbers," according to Jon Lafayette of BROADCASTING & CABLE. Despite what "media buyers say is a 25%-50% price hike from what Fox and ESPN charged last year, several advertisers already ...

Tags: Marketing and Sponsorship, NBC, English Premier League, Soccer

08/20/13
Chips & Putts

The Chick-fil-A Bowl College Corner, a new hospitality area, will debut during the Tour Championship in Atlanta in September between the 10th green and 11th tee. The area at the PGA Tour's finale will include a 300-person hospitality tent with covered open-air seating, all-inclusive food and beverag ...

Tags: Marketing and Sponsorship, Golf

08/19/13
Nike Drops Pole Vaulter After Logo Covered Up

Nike "withdrew its offer to sponsor" U.S. pole vaulter Brad Walker last week after he "placed tape over the company’s swoosh logo on his shoes during a recent competition," according to Mary Pilon of the N.Y. TIMES. Walker said that he "was not taking a swipe at Nike but was making sure that a ...

Tags: Nike, Marketing and Sponsorship

08/19/13
Big Ten, Big 12, Pac-12 Launch Safety PSAs

The Big Ten, Big 12 and Pac-12 are "set to kick off football season with an unprecedented public service announcement blitz, a campaign involving more than 50 PSAs focused on player safety," according to Christopher Heine of ADWEEK. The 30-second spots "promote establishing safe tackling and blockin ...

Tags: Marketing and Sponsorship

08/19/13
Texas Tech Coach Stops Sales Of Gear With His Image

Texas Tech football coach Kliff Kingsbury has asked local retailers "to phase out merchandise specifically referencing him," according to R.S. Douglas of the LUBBOCK AVALANCHE-JOURNAL. The school's athletic department has "sent a letter to all retailers on behalf of the coach," asking them to "stop ...

Tags: Marketing and Sponsorship

08/19/13
Drop-In Ads More Prevalent In MLB Radio

Drop-in ads in sports have "proliferated in recent years as radio stations have tried to offset the rising costs of broadcast rights," according to Richard Sandomir of the N.Y. TIMES. The baseball radio broadcast now is "laden with paid advertisements for everything from the umpire lineup to the pos ...

Tags: Marketing and Sponsorship

08/19/13
Marketplace Roundup

In L.A., Ronald White writes Skechers is "cautiously rolling out a new apparel line," as the company has joined with Hong Kong-based supply-chain management company Li & Fung "to design and manufacture the garments." But Skechers has started "selling clothes in only a few locations." Skeche ...

Tags: Marketing and Sponsorship

08/16/13
FS1 Secures Strong Lineup Of Advertisers

FS1 launches Saturday with advertising from "blue-chip marketers in the auto, electronics, food & beverage and insurance categories," according to Michael McCarthy of AD AGE. Fox Sports Senior VP/Sports Sales Mark Evans said that GM, Chrysler, Ford, Toyota, Microsoft, Samsung, Pepsi, Stat ...

Tags: Marketing and Sponsorship, Fox

08/16/13
Tennessee Unveils Gray Football Uniform

The Univ. of Tennessee unveiled an alternate uniform Thursday, a "shadowy gray jersey and pants ... complemented by the traditional orange numbers and lettering," according to Evan Woodbery of the KNOXVILLE NEWS-SENTINEL. The gray uniform, the color of which is officially called "smokey," is an alte ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug