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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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Mannings Star In DirecTV's "Football Cops"

Watch The Spot   Colts QB Peyton Manning and Giants QB Eli Manning will “star” in a DirecTV marketing campaign with a plot featuring the brothers and their father A ...

Tags: Marketing and Sponsorship, DirecTV

Marketplace Roundup

MARKETING magazine’s John Reynolds notes HSBC is “upping its presence into grassroots tennis by launching an initiative to help promising Chinese tennis players.” The move comes amid a renewed interest in tennis in China following Li Na's victory at the French Open. The initiative ...

Tags: Marketing and Sponsorship

Adrian Gonzalez, Eastern Bank Partner

Eastern Bank, Gonzalez will each donate $500 for every HR he hits Boston-based Eastern Bank is "set to launch an in-branch advertising campaign next week to highlight its charitable giving" with Red Sox 1 ...

Tags: Marketing and Sponsorship, Boston Red Sox

Many Companies Promoting Wimbledon Link

FedEx, Sony, IBM and Italian coffee brand Lavazza are "just some of the brands promoting their relationship with the 125th Wimbledon tennis tournament," according to Maisie McCabe of CAMPAIGNLIVE.co.uk. FedEx "has turned Southfields, the nearest London Underground station to Wimbledon, into a lawn t ...

Tags: Tennis, Marketing and Sponsorship, Wimbledon

Several Draftees Have Bright Marketing Futures

The NBA welcomed its latest rookie class Thursday night at the NBA Draft, and while critics have said this batch of draftees may not be as strong as other classes on the court, there are some that have the potential to make their mark in the endorsement world. Lothery & Associates’ Karlyn ...

Tags: Marketing and Sponsorship, NBA

Wheels & Deals

Toyota Racing Development President Lee White said that the manufacturer's numbers "would suffer if it were to lose Red Bull Racing -- and not just in terms of its lineup size." Red Bull VP & GM Jay Frye " struck an optimistic tone this week that new owners could be found soon, but that w ...

Tags: Marketing and Sponsorship

EA Sports Picks Stamkos For "NHL 12" Cover

Stamkos unveiled as cover athlete for EA Sports' "NHL 12" EA Sports last night at the annual NHL Awards show announced Lightning C Steven Stamkos as cover athlete of the "NHL 12" video game. Stamkos' imag ...

Tags: Marketing and Sponsorship, EA Sports, Tampa Bay Lightning, Hockey

Dirk Reduces Anonymity Among Consumers

Mavericks F Dirk Nowitzki has “reduced his anonymity among consumers to just slightly more than half,” according to a survey by The Marketing Arm cited by Cheryl Hall of the DALLAS MORNING NEWS. Nearly “two-thirds of Americans didn’t know who Nowitzki was” when the N ...

Tags: Marketing and Sponsorship, Marketing Arm, Dallas Mavericks, Miami Heat

Mattek-Sands' Jacket Draws Wimby Attention

Bethanie Mattek-Sands lost her first-round match at Wimbledon yesterday, but before leaving the All England Club she "turned the path running through the grounds into a runway," walking onto the court wearing a jacket with 12 "tennis ball halves ... starting on the shoulders and running down each s ...

Tags: Marketing and Sponsorship

Names & Faces

MARKETWATCH's Russ Britt wrote Rory McIlroy is "likely to get dozens of endorsement offers after setting the scoring record at the U.S. Open over the weekend and trouncing his competitors." Heinz Marketing President Matt Heinz: "This guy is sort of the anti-Tiger Woods. Kids want to golf l ...

Tags: Marketing and Sponsorship

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