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SportsBusiness Saturday Launches This Weekend!

Published in SportsBusiness Daily on 10 / 31 / 14

Our latest news feed will be delivered directly to your in-box every Saturday morning. SportsBusiness Saturday will provide insight into the week that was, show you what’s trending in the industry and provide links to our most-read stories of the week across SportsBusiness Daily/Journal/Global. It w...

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01/17/12
Marketplace Roundup

In Portland, Erik Siemers writes adidas last month “announced an agreement to be a sponsor and supplier for a series of scouting combines for collegiate rugby recruits as well as the USA Sevens rugby tournament, an international event held annually in Las Vegas and televised nationally on NBC. ...

Tags: Marketing and Sponsorship, Adidas, IndyCar, NASCAR

01/16/12
Nike Turns Kobe Into Motivational Speaker

Nike this weekend released its latest ad campaign titled “The Kobe System” promoting the latest line of Lakers G Kobe Bryant’s signature shoe ( THE DAILY ). In L.A., Mark Medina reported Bryant in the ad “speaks before an audience that includes” rapper Kanye ...

Tags: Marketing and Sponsorship, Nike, Reebok

01/16/12
PGA Tour Not Commenting On Hyundai Reports

PGA Tour Exec VP/Communications & Int'l Affairs Ty Votaw "would not comment on any discussions" the Tour has had with Hyundai after reports surfaced that the Korean automaker was "going to sign a deal approaching $100 million" with the Tour, according to Alex Miceli of GOLFWEEK. Hyunda ...

Tags: Marketing and Sponsorship

01/16/12
D'Backs Awards Ceremony To Honor Sponsors

The D'Backs Thursday "will hold the club’s first Most Valuable Partner Awards, a black-tie gala complete with song-and-dance numbers, a red carpet and celebrity award presenters," according to Eric Fisher of SPORTSBUSINESS JOURNAL. The event, "patterned after the Oscars," will be emceed by D'B ...

Tags: Arizona Diamondbacks, Marketing and Sponsorship

01/16/12
Tebow Inspired Focus On The Family Ad

Broncos QB Tim Tebow was not mentioned during Colorado Springs-based Focus on the Family's 30-second spot that aired during CBS' broadcast of the Patriots-Broncos AFC Divisional playoff game Saturday, but organization spokesperson Gary Schneebergber acknowledged that Tebow "is the cultural phe ...

Tags: Marketing and Sponsorship

01/16/12
Marketplace Roundup

In England, Brett Gibbons wrote EPL club Aston Villa is set to drop Nike as its uniform supplier “following a kit quality row and will announce a new major multi-million pound deal in March.” The move to drop Nike, which had a three-year, US$15.3M deal with the club, “follows a di ...

Tags: Marketing and Sponsorship, PGA Tour, Modells Sporting Goods, Nike, Baltimore Ravens

01/13/12
McDonald's Extends IOC TOP Sponsorship

The IOC and McDonald's Friday announced the QSR has extended its TOP sponsorship agreement through '20. The announcement was made at the inaugural Winter Youth Olympic Games in Innsbruck, Austria. The deal includes sponsorship of all Olympic Games through ’20 as well as the Youth Olympic Games ...

Tags: IOC, McDonalds, Marketing and Sponsorship

01/13/12
Usain Bolt In New U.K. Ad For Virgin Media

Virgin Media has signed Gold Medal-winning sprinter Usain Bolt "to front a multimillion-pound campaign to promote its superfast broadband service," according to Mark Sweney of the GUARDIAN. The U.K. campaign, which features Bolt and Virgin Founder Richard Branson, "launches nationwide on Saturday." ...

Tags: Marketing and Sponsorship

01/13/12
NFL Teams Prep Actiavtion Around Playoffs

Home teams in this weekend's divisional round of the NFL Playoffs are readying activation plans. In S.F., where the 49ers host their first playoff game since '02, the five-time Super Bowl champs are giving away 66,000 red rally towels emblazoned with one of coach Jim Harbaugh's favorite slogans ...

Tags: Marketing and Sponsorship

01/13/12
Company Creates Lambeau Paper Towels

Wisconsin-based TailGate Productions has launched Tailgate Towels, "two-ply paper towels featuring Lambeau Field logos and other football-related designs,” according to Richard Ryman of the GREEN BAY PRESS-GAZETTE. The company through early January has "produced about 85,000 two-packs" of ...

Tags: Marketing and Sponsorship, NFL

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