Featured Story

Roush Fenway Racing Announces Carl Edwards Will Leave Team In '15

Published in SportsBusiness Daily on 07 / 27 / 14

Roush Fenway Racing this morning issued a statement announcing driver Carl Edwards will not return to the team in ’15. Edwards has driven the No. 99 Ford for RFR since ’05. Team Owner Jack Roush said that he has “known for more than a month that Edwards would be leaving the tea...

Read More

More Stories

Marketplace Roundup

FC Barcelona's club members “ratified the $230 million, five-year shirt sponsorship deal with the Qatar Foundation.” Only “76 voted no and 36 abstained,” while 697 members “voted yes to the deal late Saturday” ( AP, 9/25 )….IndyCar announced that Honda wi ...

Tags: Marketing and Sponsorship

LPGA Classic Seeks Interim Sponsors

Organizers of the LPGA Classic in Springfield, Ill. “may try to line up a group of Springfield-area businesses as interim sponsors for 2012” after State Farm dropped its title sponsorship this year, according to Dave Kane of the Springfield STATE JOURNAL-REGISTER. Tournament Exec Di ...

Tags: Marketing and Sponsorship, Golf, LPGA

GM Targeting NFL Fans With "MNF" Tour

General Motors has created “a road show called the ‘GMC Monday Night Football Tour’ that targets important game markets the weekend before games, and gets a media boost from NFL players themselves,” according to Karl Greenberg of MEDIAPOST.com. The tour will “visit Dall ...

Tags: Marketing and Sponsorship, General Motors

LeBron, Wie Star In TV Ads For McDonald's

Watch The Clip Heat F LeBron James and golfer Michelle Wie "will star in separate" TV ads for the annual McDonald's Monopoly promotion, according to Maureen ...

Tags: Marketing and Sponsorship, McDonalds

Rory McIlroy Signs Deal With Santander

Santander UK today announced a new sponsorship of golfer Rory McIlroy that will "cost well over £1m annually over several years," according to Mark Kleinman of SKY SPORTS. The bank's name will "appear on McIlroy's golf clothing," and he will "appear in a forthcoming TV ad campaign" ( SKY.com, ...

Tags: Marketing and Sponsorship

USOC Signs Four-Year Extension With BP

The USOC today announced a four-year sponsorship extension with BP. The deal makes BP the official energy partner of the U.S. Olympic Team through '16. The initial two-year BP agreement was valued in the low- to mid-seven figures. Financial terms of the extension were not available. BP first signed ...

Tags: Marketing and Sponsorship, USOC, British Petroleum

TBS Launches MLB Postseason Campaign

TBS yesterday debuted its MLB postseason marketing campaign entitled "Come Out Swinging," and it has put Philadelphia at the center of the effort. The net is launching a takeover of transit shelters along Market Street, altering them to resemble a Phillies dugout with life-size images of Phillies 1B ...

Tags: Marketing and Sponsorship, TBS/TNT, Baseball

Under Armour Unveils Wounded Warrior Unis

Under Armour yesterday announced that it has designed custom football uniforms for the Univ. of South Carolina, Texas Tech Univ. and Univ. of South Florida as part of the brand's continuing relationship with Wounded Warrior Project. This marks the third season UA has created head-to-toe uniforms to ...

Tags: Marketing and Sponsorship, Under Armour

Corner Kicks

DC United has reached an agreement with LivingSocial, making the discount website an official partner of the MLS club. As part of the relationship, LivingSocial becomes the exclusive social commerce provider of United, offering team-specific daily deals and in-stadium promotions during home games at ...

Tags: Marketing and Sponsorship, Soccer

Nike, Adidas Gaining Traction In China Market

After years of "breakneck expansion", Chinese athletic brands such as Li Ning and China Dongxiang are “grappling with shrinking margins, slowing sales growth and mounting inventories of outdated products, threatening the sector,” according to Zhu & Kwok of REUTERS. While the Chinese ...

Tags: Marketing and Sponsorship, Nike, Adidas, Li Ning

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug