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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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06/27/11
Mannings Star In DirecTV's "Football Cops"

Watch The Spot   Colts QB Peyton Manning and Giants QB Eli Manning will “star” in a DirecTV marketing campaign with a plot featuring the brothers and their father A ...

Tags: Marketing and Sponsorship, DirecTV

06/27/11
Marketplace Roundup

MARKETING magazine’s John Reynolds notes HSBC is “upping its presence into grassroots tennis by launching an initiative to help promising Chinese tennis players.” The move comes amid a renewed interest in tennis in China following Li Na's victory at the French Open. The initiative ...

Tags: Marketing and Sponsorship

06/24/11
Adrian Gonzalez, Eastern Bank Partner

Eastern Bank, Gonzalez will each donate $500 for every HR he hits Boston-based Eastern Bank is "set to launch an in-branch advertising campaign next week to highlight its charitable giving" with Red Sox 1 ...

Tags: Marketing and Sponsorship, Boston Red Sox

06/24/11
Many Companies Promoting Wimbledon Link

FedEx, Sony, IBM and Italian coffee brand Lavazza are "just some of the brands promoting their relationship with the 125th Wimbledon tennis tournament," according to Maisie McCabe of CAMPAIGNLIVE.co.uk. FedEx "has turned Southfields, the nearest London Underground station to Wimbledon, into a lawn t ...

Tags: Tennis, Marketing and Sponsorship, Wimbledon

06/24/11
Several Draftees Have Bright Marketing Futures

The NBA welcomed its latest rookie class Thursday night at the NBA Draft, and while critics have said this batch of draftees may not be as strong as other classes on the court, there are some that have the potential to make their mark in the endorsement world. Lothery & Associates’ Karlyn ...

Tags: Marketing and Sponsorship, NBA

06/24/11
Wheels & Deals

Toyota Racing Development President Lee White said that the manufacturer's numbers "would suffer if it were to lose Red Bull Racing -- and not just in terms of its lineup size." Red Bull VP & GM Jay Frye " struck an optimistic tone this week that new owners could be found soon, but that w ...

Tags: Marketing and Sponsorship

06/23/11
EA Sports Picks Stamkos For "NHL 12" Cover

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Tags: Marketing and Sponsorship, EA Sports, Tampa Bay Lightning, Hockey

06/23/11
Dirk Reduces Anonymity Among Consumers

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Tags: Marketing and Sponsorship, Marketing Arm, Dallas Mavericks, Miami Heat

06/23/11
Mattek-Sands' Jacket Draws Wimby Attention

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Tags: Marketing and Sponsorship

06/23/11
Names & Faces

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Tags: Marketing and Sponsorship

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