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Visa, Adidas Among Top FIFA Sponsors Speaking Out Following Corruption Arrests

Published in SportsBusiness Daily on 05 / 28 / 15

Visa has told FIFA it could "end its sponsorship if soccer's governing body does not act fast to restore the reputation of the game after senior officials were arrested on corruption charges ," according to Athavaley & Thomasson of REUTERS. The credit card company put out a statement that read,...

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Tags: Marketing and Sponsorship, FIFA

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Baltimore Grand Prix Gets New Sponsor

The Baltimore Grand Prix has “landed its largest sponsor” as Chrysler Group's Street and Racing Technology -- SRT -- “will be added to the race's official logo,” according to Luke Broadwater of the Baltimore SUN. The deal will give Chrysler the title of "presenting sponsor" a ...

Tags: IndyCar, Marketing and Sponsorship, Chrysler Corp.

Expos Hat More Prevalent With Team Gone

The Expos’ vintage red, white and blue cap, with the tri-color “M” on the front, “has become an improbably popular fashion accessory for a younger, urban crowd” and the hats are “seen far more frequently on the streets of Montreal these days than when the star-cro ...

Tags: Marketing and Sponsorship, New Era

Names & Faces

In Portland, Allan Brettman wrote Bulls G Derrick Rose "is going to come back and Adidas will be at his side every step of the way." That message "is clear" from a marketing campaign that adidas launched yesterday with a YouTube video announcing "The Return of D Rose." The video is a "teaser for ...

Tags: Marketing and Sponsorship

DirecTV Campaign Focuses On "Sunday Ticket"

DirecTV’s new ads for its “NFL Sunday Ticket” package starring Broncos QB Peyton Manning and Giants QB Eli Manning are part of a “multiplatform campaign that touts the benefits of the out-of-market live-game package, including a major price reduction from last season’s ...

Tags: DirecTV, Marketing and Sponsorship

NFL, High Fashion Make Odd Couple

Suzanne Johnson, the wife of Jets Owner Woody Johnson, is “the new ambassador and spokeswoman for NFL women’s apparel,” and she is “bringing high style -- and her formidable celebrity contacts -- to the rough-and-tumble world of football,” according to Kirsten Fleming o ...

Tags: Marketing and Sponsorship, NFL

New Beckham Bodywear Ads Coming Out

The second set of ads for MLS Galaxy F David Beckham’s Bodywear for H&M line launches tomorrow and will “coincide with a ‘statue stunt’ planned by the retailer with larger-than-life Beckhams going up” in N.Y, L.A. and S.F., according to Samantha Critchell of th ...

Tags: Marketing and Sponsorship

Victor Cruz Works To Keep Grounded Under Spotlight

After the Giants' victory in Super Bowl XLVI, companies “did not wait to seize” the popularity of WR Victor Cruz, but he is now balancing "an avalanche of demands from the news media, fans, endorsers and advertisers,” according to Zach Schonbrun of the N.Y. TIMES. To handle the dem ...

Tags: Marketing and Sponsorship, New York Giants

Ravens' Pollard Develops "Bourre" Card Game App

Ravens S Bernard Pollard has "conceived and paid for" an app set to be released Friday called "Bourre," which will introduce fans to the card game "without their having to risk any real cash," according to Chris Korman of the Baltimore SUN. Pollard "hired former teammate Ryan Moats" to develop the a ...

Tags: Marketing and Sponsorship, NFL

Marketplace Roundup

ESPN.com's Darren Rovell noted the LSU football team's dismissal of CB Tyrann Mathieu last Friday will affect "shops in Louisiana that have made some nice money off the man they call the Honey Badger." Many stores that sell LSU gear "haven't received their Nike shipment yet," but Mathieu's No. 7 "wa ...

Tags: Marketing and Sponsorship

ESPN Rebrands "MNF" Campaign

ESPN on Monday will "introduce a new multimedia advertising campaign for its marquee program, 'Monday Night Football,'" according to Jane Levere of the N.Y. TIMES. Created by Wieden & Kennedy, N.Y., the campaign features Cowboys Owner Jerry Jones and players such as Patriots TE Rob Gronkowski, T ...

Tags: Marketing and Sponsorship, ESPN

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