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ISC Renews Deal With Geico That Includes Naming Rights To Restart Zones At 11 Tracks

Published in SportsBusiness Daily on 10 / 21 / 16

ISC on Friday announced a multiyear extension with Geico that includes a renewal of some current assets and the addition of some notable new ones. With the deal, whose financial terms were not released and which is not exclusive in the insurance category, Geico will continue entitling Talladega Supe...

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Tags: Marketing and Sponsorship, Geico, International Speedway Corp.

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Reebok Drops DDB Amid Creative Review

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Tags: Marketing and Sponsorship, Reebok

Sam Could Find Marketing Bonanza

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Tags: Marketing and Sponsorship, NFL

AdvoCare To Title Sponsor Texas Bowl

Texas-based AdvoCare will be announced today as “the new title sponsor" of the Texas Bowl, held each December at Reliant Stadium, according to David Barron of the HOUSTON CHRONICLE. Officials from ESPN and the Texans yesterday said that AdvoCare, which previously sponsored the Independence Bow ...

Tags: Marketing and Sponsorship

CNBC Show Title Sponsoring Sprint Cup Race

Phoenix Int'l Raceway on Friday announced that CNBC's reality series, "The Profit," has joined the track's group of corporate sponsors and will title sponsor the March 2 NASCAR Sprint Cup Series race at the track. Small Business Fueling America will serve as presenting sponsor. Camping Wor ...

Tags: Marketing and Sponsorship, NASCAR

Lockheed Martin To Title Sponsor Armed Forces Bowl

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Tags: Marketing and Sponsorship

Verizon Wireless To Sponsor Montoya

Verizon Wireless today announced an "expanded partnership with Team Penske" that includes primary sponsorship of IndyCar driver Juan Pablo Montoya for eight races in '14, according to Jenna Fryer of the AP. The company also is "continuing its full-season sponsorship of Will Power." Verizon will be t ...

Tags: Marketing and Sponsorship, IndyCar

Toyota To Sponsor Renovated DIS

Toyota has signed on to become the first of four founding sponsors at the renovated Daytona Int'l Speedway. The 11-year deal gives Toyota naming rights for one of five entrances to the venue and extends its sponsorship of seven other ISC tracks. Sources valued the deal at $6-7M a year. The spon ...

Tags: Marketing and Sponsorship, Toyota

Duck Commander To Sponsor TMS Race

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Tags: Marketing and Sponsorship, NASCAR

Food City, Bristol Extend Title Sponsorship

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Tags: Marketing and Sponsorship, NASCAR

Seahawks Super Bowl Gear Selling Fast For Fanatics

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Tags: Marketing and Sponsorship, Seattle Seahawks

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