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Foot Locker Spot Has Damian Lillard Poking Fun At Former Stars Without Title Rings

04 / 16 / 14

Foot Locker yesterday released a new 30-second ad ahead of the NBA Playoffs featuring Trail Blazers G Damian Lillard having some fun at the expense of several star players without a championship ring. The ad shows Lillard, wearing adidas gear, on his phone with a friend discussing the playoffs ...

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Tags: Marketing and Sponsorship, Foot Locker, Adidas

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Marketplace Roundup

In S.F., Aubrey Cohen noted the U.S. women's soccer team debuted new uniforms during their first FIFA World Cup game yesterday against North Korea, and critics believe that the new kit "looks like a nurse's uniform." Blogger Jennifer Doyle wrote, "This is quite simply the ugliest women's football je ...

Tags: Marketing and Sponsorship

Former NCAA Athletes Take Legal Fight To TV Nets

Attorneys for a group of former NCAA athletes yesterday sent cease-and-desist letters to ESPN, CBS and other nets saying “each of the networks ‘appears to have no right’ to feature the names, images and likeness of former football and basketball players without their permission,&r ...

Tags: NCAA, Marketing and Sponsorship

TNT Still Seeking Sponsors For "Wide Open" Coverage

TNT is "still looking to nail down a few sponsors for its 'Wide Open Coverage'" of Saturday's NASCAR Sprint Cup Series Coke Zero 400, according to Anthony Crupi of ADWEEK. TNT has "lined up six sponsors for its uninterrupted race coverage, including returning clients Coke Zero, Coors Light, Pfizer, ...

Tags: TBS/TNT, Motorsports, Marketing and Sponsorship

Tomic Will Be Patient With Sponsorships

The IMG management team behind tennis player Bernard Tomic "insists it will not be rushing immediately in the marketplace to secure new sponsorship deals for the boom teenager," who has advanced to the Wimbledon quarterfinals, according to Chris Barrett of the Melbourne AGE. Tomic, whose "stunning v ...

Tags: Marketing and Sponsorship, Tennis

MLS 'Quakes Sign Deal With Wells Fargo

The MLS Earthquakes have signed a multiyear partnership with Wells Fargo. The S.F.-based bank will sponsor the team’s Goals for Education campaign, which donates $250 to local education programs for every goal scored by the Earthquakes, as well as the Soccer Mom of the Match award. The bank wi ...

Tags: San Jose Earthquakes, Marketing and Sponsorship, Wells Fargo

Capital One, Castrol Edge Sponsoring ESPYs

Capital One and Castrol Edge are returning as presenting sponsors for ESPN's ESPY Awards, which will be televised live July 13 at 9:00pm ET. As part of their deal, Capital One and Castrol Edge were co-presenting sponsors of the nomination show, which airing on ESPN last Friday night, ...

Tags: Marketing and Sponsorship, ESPN

Marketplace Roundup

In London, James Corrigan notes Rory McIlroy yesterday attended an Oakley sponsors day in London where his outfits for the British Open were unveiled ( London INDEPENDENT, 6/28 ). In Minneapolis, John Rash wrote it is “too early to tell if McIlroy is the next” Tiger Woods. But perhaps ...

Tags: Marketing and Sponsorship

Chevy, Others Renew MLB Sponsorship Deals

Chevrolet, an MLB corporate sponsor since '05,­­­ "has renewed its deal with the league, at least partially a payback for MLB granting it some degree of financial relief during the worst days of the recession," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. Chevy "will continue as ...

Tags: MLB, Marketing and Sponsorship

Boston Nike Store Changes Storefront Display

The Boston-area Niketown store on Friday “yanked a storefront window display that irked” Boston Mayor Thomas Menino “because of its apparent drug references ,” according to Brendan Lynch of the BOSTON HERALD. Dot Joyce, a spokesperson for Menino, said that although Nike ...

Tags: Marketing and Sponsorship, Nike, Adidas

Brooks Brother, IMG Sign Deal To Sell College Apparel

IMG Worldwide and Brooks Brothers have reached an agreement for a “line of licensed college merchandise,” according to Scott Soshnick of BLOOMBERG NEWS. The partnership, the first of its kind for Brooks Brothers, “allows for the sale of merchandise from 15 schools” -- Alabama ...

Tags: Marketing and Sponsorship, IMG

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