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Published in SportsBusiness Daily on 07 / 28 / 14

Media reporter  Joe Flint : "Very excited to be re-joining the WSJ on the media beat and very grateful to the LA Times for five great years." Cleveland Plain Dealer's Mary Kay Cabot : "For Johny Manziel's final team period today, the Beastie Boys' 'Fight for your right to party' blared...

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10/03/11
Marketplace Roundup

USA Today and Facebook are "joining forces" on the annual Super Bowl Ad Meter. Consumers for the first time "will decide the winner" of the ad meter, as they will be "able to view and vote on the ads, see how other people rank the ads and share their favorites with Facebook friends." The winner "wil ...

Tags: Marketing and Sponsorship

09/30/11
Coca-Cola Launches Campaign For '12 London Games

Coca-Cola on Thursday launched its marketing campaign for the ’12 London Olympics, introducing British music producer Mark Ronson “as the creative linchpin of a global effort called ‘Move to the Beat’ that will bring together music, youth and sport,” according to Emma H ...

Tags: Marketing and Sponsorship, Coca-Cola

09/30/11
NHL, Reebok Combat Counterfeit Merch

The NHL is teaming with the Canadiens and Reebok “in a bid to eliminate counterfeit hockey jerseys and other gear,” according to the CP. A league spokesperson said that the program “will start with the Canadiens and may expand to the other 29 NHL clubs later.” Beginning with ...

Tags: Marketing and Sponsorship, NHL, Reebok

09/30/11
adidas Launches Derrick Rose Shoe Campaign

Watch The Clip adidas on Thursday unveiled its marketing campaign to promote Bulls G Derrick Rose's signature shoe, the adiZero Rose 2. A 60-second spot, entitled " The ...

Tags: Marketing and Sponsorship, Nike, Adidas

09/30/11
Baylor Uses Trading Cards To Tout QB For Heisman

Baylor is hyping Griffin's Heisman candidacy with trading cards Baylor Univ. has “gotten creative in touting” QB Robert Griffin as a Heisman Trophy candidate, as the school& ...

Tags: Marketing and Sponsorship

09/30/11
VT Coach Frank Beamer Stars As Pitchman

Virginia Tech football coach Frank Beamer "has become the area's No. 1 pitchman of products," and he "comes off as a likable salesman whom people trust," according to Randy King of the ROANOKE TIMES. Beamer is "pushing everything from wireless communication services to leaf-free guttering systems." ...

Tags: Marketing and Sponsorship

09/30/11
Marketplace Roundup

In St. Petersburg, Danny Valentine reports hours after the Rays secured their spot in the playoffs, postseason gear “was already hitting the shelves around Tampa Bay.” Tampa-based Authentic Team Merchandise Owner Jeff Fox said, "It's Rays-mania -- pandemonium." Fox said that MLB man ...

Tags: Marketing and Sponsorship

09/29/11
Red Bull Founder Says Company Will Remain In F1

Red Bull co-Founder Dietrich Mateschitz said that although the company “has achieved all its aims in F1” with Sebastian Vettel virtually assured of winning the F1 championship this year, it has “no plans to reverse out of the sport," according to Sylt & Reid of the Lo ...

Tags: Marketing and Sponsorship, Motorsports, Formula One, NASCAR

09/29/11
FTC, Reebok Reach $25M Settlement

The FTC yesterday announced a $25M settlement with Reebok over what "it said were unsubstantiated claims about the exercise benefits of its 'toning shoes,'" according to Jayne O'Donnell of USA TODAY. The FTC said that Reebok made "'unsupported' claims in advertisements that walking and running in it ...

Tags: Marketing and Sponsorship, Nike, Reebok, New Balance

09/29/11
Dwyane Wade Signs To Endorse Court Grip

Heat G Dwyane Wade has signed a deal to endorse MISSION Court Grip, which is "scientifically designed to combat ... slippage" on the basketball court, according to Craig Davis of the South Florida SUN-SENTINEL. A liquid is applied to the bottom of the sneakers that "uses pressure-sensitive nanotechn ...

Tags: Marketing and Sponsorship, Miami Heat, Foot Locker

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