Featured Story

College Bowl Season Set To Begin, Including New Game In Montgomery

Published in SportsBusiness Daily on 12 / 19 / 14

The ’14-15 college bowl season kicks off tomorrow with five games. Financial documents filed this summer by New Orleans Bowl Inc. indicated that last year's R+L Carriers New Orleans Bowl generated $3.77M in revenue, with 58% of that via ticket sales. Last year's game drew its third straigh...

Read More

More Stories

03/01/12
Harrington Offering Sponsor Space To Highest Bidder

Golfer Padraig Harrington is “offering millions of euro worth of advertising space" on his tournament apparel through an auction in order to raise funds to support a family member that was recently paralyzed, according to Brian Keogh of the IRISH TIMES. Gerard Byrne, the cousin ...

Tags: Marketing and Sponsorship, Golf

03/01/12
Honda Extends Title Sponsorship Of PGA Event

The PGA Tour, American Honda Motor Co. and tournament host organization Children's Healthcare Charity yesterday announced that Honda has extended its title sponsorship of The Honda Classic by four years through '16. Honda, which became title sponsor of the tournament in '82, is the longest-running c ...

Tags: Marketing and Sponsorship, Golf, Honda

03/01/12
CNBC's Cramer: Under Armour Is A Tech Company

It is time to "begin the process of redefining what it means to be a tech stock," as Under Armour has become a "new tech company," according to CNBC's Jim Cramer. UA from its outset "made a name for itself by inventing an entirely new category for sportswear." The company is “now giving us wha ...

Tags: Under Armour, Marketing and Sponsorship

03/01/12
Should Adidas Be Nervous About Deal With Rose?

With Bulls G Derrick Rose signing a new deal with adidas that is for at least 13 years at $200M, there likely are a "few nervous executives" at the company these days, according to Ed Sherman of CRAIN'S CHICAGO BUSINESS. The company is counting on Rose "to perform at a high level for a long time," ...

Tags: Marketing and Sponsorship, Adidas, Chicago Bulls

02/29/12
Tide Wins Big With Daytona 500 Exposure

NASCAR driver Juan Pablo Montoya’s crash into a truck hauling a jet dryer during the Daytona 500 on Sunday “ended up giving Tide huge sums of money in free advertising,” according to Kristi Dosh of ESPN.com. Crews used the powdered detergent “to clean jet fuel leaked by the d ...

Tags: Marketing and Sponsorship, Procter and Gamble, NASCAR, Motorsports

02/29/12
New Era Making Linsanity Caps

New Era yesterday “began selling a licensed ‘Linsanity’ New York Knicks cap at its stores in Buffalo and Manhattan,” according to Stephen Watson of the BUFFALO NEWS. New Era said that it is "ordering another batch of stretch-fit caps for the Buffalo store after going through ...

Tags: Marketing and Sponsorship, New York Knicks

02/29/12
Marketplace Roundup

With Daytona 500 winner Matt Kenseth not fully sponsored for the entire Sprint Cup season, ESPN's Brad Daugherty noted it is "going to be interesting to see if it does help" in the sponsorship search. Daugherty said, “I don’t think it’s going to be a huge shot in the arm." He cited ...

Tags: Marketing and Sponsorship

02/29/12
Pebble Beach Pairing Highlights Golf Relationship

The AT&T Pebble Beach National Pro-Am "remains one of the most important events on the PGA Tour, with so many corporate heavyweights that are valuable to tour affairs," and the amateur partners of golfer Ryan Palmer and Jason Bohn are the latest example of that, according to Doug Ferguson of the ...

Tags: Marketing and Sponsorship, Golf

02/28/12
CBS, Turner Launch "Brackets Everywhere" Campaign

Turner and CBS Sports today “will tip off a multimedia, marketing campaign to get everybody ready" for the NCAA men's basketball tournament, according to Mike Reynolds of MULTICHANNEL NEWS. The "Brackets Everywhere" campaign includes "TV, digital out-of-home billboards with live score upda ...

Tags: CBS, TBS/TNT, NCAA, Marketing and Sponsorship

02/28/12
EA Sports Picks RG3 For Cover Of "NCAA 13"

EA Sports yesterday announced that former Baylor QB Robert Griffin III will be featured on the cover of the "NCAA Football 13" video game, which is slated for release on July 10. In addition to Griffin, a fellow Heisman Trophy winner will appear on the cover based on a fan vote. Starting March 12, f ...

Tags: Marketing and Sponsorship, EA Sports

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug