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Source: Fox Has Sold Nearly 90% Of Advertising Inventory For Super Bowl LI

Published in SportsBusiness Daily on 12 / 09 / 16

Fox has sold "almost 90% of the ad inventory" for its Super Bowl LI broadcast in February, according to a source cited by Brian Steinberg of VARIETY. The source "suggested Fox has fewer than 15 ad slots to sell." Another source said that Fox "could have as many as 17." One source said that Fox is "s...

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Tags: NFL, Marketing and Sponsorship, Super Bowl

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Marketplace Roundup

In London, Ian Herbert reports Iconix Brand Group-owned Umbro is "competing to wrest away" EPL club Manchester United's kit contract from Nike. There are understood to have been "three meetings" between Umbro and ManU. The "breadth of Iconix’s global experience ... is a factor that has made it ...

Tags: Marketing and Sponsorship

Quicken Loans Signs For Tiger's PGA Tour Stop

The PGA Tour this morning officially announced Quicken Loans has signed a multiyear deal to take over for AT&T as the title sponsorship of the DC-area tournament hosted by the Tiger Woods Foundation. The Quicken Loans National will by played June 23-29 at Congressional Country Club. Quicken Loan ...

Tags: Marketing and Sponsorship, Quicken Loans, PGA Tour

Kobe Bryant Invests In BodyArmor

Sports drink company BodyArmor today announced Lakers G Kobe Bryant has made an investment in the company and will become the No. 3 investor, behind co-Founders Mike Repole and Lance Collins. Bryant will work closely with Repole and Collins to continue to build the brand. He will be involved in all ...

Tags: Marketing and Sponsorship, BodyArmor

Amazon Lands Sponsorship With NCAA

Amazon over the weekend launched a new corporate partnership with the NCAA with a pair of 30-second spots during the NCAA Tournament. One featured Turner sideline reporter Craig Sager, while the other paired Turner studio analysts Steve Smith and Grant Hill. Both ads focused on Amazon's Kindle Fire ...

Tags: Amazon, Marketing and Sponsorship, NCAA

Jamal Mashburn Opening Ad Agency

Former NBAer Jamal Mashburn is "teaming up with" former Ogilvy & Mather Managing Dir of Content Strategy Jonathan Sackett to "open a new advertising agency in Chicago," according to Suzanne Vranica of the WALL STREET JOURNAL. The duo hopes to "take advantage of marketers’ growing inte ...

Tags: Marketing and Sponsorship

Colts Sponsors Sticking By Team

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Tags: NFL, Indianapolis Colts, Marketing and Sponsorship

Ohio State, Lids Ink 10-Year, $12M Deal

See the Free Listing for Lids Sports Group Lids Sports Group on Thursday announced a 10-year deal to become the official retail partner of Ohio State Univ. Athletics. The licensing agreement includes rights to operate OSU's official e-commerce site, on-campus retail locations, aren ...

Tags: Marketing and Sponsorship

Kara Goucher Leaves Nike For Oiselle

U.S. Olympic distance runner Kara Goucher "has signed with Seattle-based women’s running apparel company Oiselle," according to Hannah McGoldrick of RUNNER'S WORLD. Goucher, who has "been a free agent since December, was a Nike-sponsored athlete for 12 years." She was "based in Oregon for nine ...

Tags: Marketing and Sponsorship

Marketing Panel Talks About The Next Generation

The closing panel at the '14 IMG World Congress of Sports on Thursday focused on how to reach the next generation of consumers. Brand-side marketers gave their thoughts on a variety of topics, such as where to put dollars, addressing digital natives, bringing some marketing in-house and the importan ...

Tags: Marketing and Sponsorship, IMG World Congress Of Sports

Nike Sponsors Large Portion Of Women's Tourney Teams

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Tags: Marketing and Sponsorship, Nike, Adidas, Russell Athletic

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