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Biloxi City Council To Vote On Construction Contract For New Ballpark

Published in SportsBusiness Daily on 07 / 22 / 14

The Biloxi (Miss.) City Council today will vote on whether to award W.G. Yates & Sons the contract to begin building MGM Park, which would house the Double-A Southern League Huntsville Stars next season. The city is "ready to move forward with the next phase" of the project now that the cost is ...

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Dwyane Wade Signs To Endorse Court Grip

Heat G Dwyane Wade has signed a deal to endorse MISSION Court Grip, which is "scientifically designed to combat ... slippage" on the basketball court, according to Craig Davis of the South Florida SUN-SENTINEL. A liquid is applied to the bottom of the sneakers that "uses pressure-sensitive nanotechn ...

Tags: Marketing and Sponsorship, Miami Heat, Foot Locker

Under Armour Signs Carey Price

Under Armour has signed an endorsement deal with Canadiens G Carey Price in which he will participate in a number of marketing initiatives for the company in Canada over the next year ( Under Armour ). Financial terms were not disclosed, but it is “multi-year deal and will involve both print ...

Tags: Marketing and Sponsorship, Under Armour

MillerCoors Suing Patriots For Violating Deal

MillerCoors filed a lawsuit against the Patriots Monday, claiming that the team "reneged on an exclusive and more lucrative deal and chose to award that deal to its top competitor, Anheuser-Busch InBev, instead," according to Darren Rovell of CNBC.com. MillerCoors has "been a sponsor of the Patriots ...

Tags: Marketing and Sponsorship, New England Patriots, MillerCoors, Anheuser Busch

Football League Looks For New Cup Sponsor

The U.K.'s Football League is "searching for a new sponsor for the League Cup after the owners of current title sponsor Carling failed to match the League's valuation of the knockout competition," according to Paul Kelso of the London TELEGRAPH. The Football League board "rejected Carling's final of ...

Tags: Marketing and Sponsorship, Carling Brewing Co.

Tigers Merch Sales Jump After Winning Division

Detroit-area retailers said that interest in Tigers merchandise has "picked up after the team clinched its first division title in 24 years,” according to Jaclyn Trop of the DETROIT NEWS. Retailers said that “merchandise has been moving faster" since the Tigers beat the A’s Se ...

Tags: Detroit Tigers, Milwaukee Brewers, Marketing and Sponsorship

Cam Newton Is Charlotte's "Most Enduring Icon"

Panthers QB Cam Newton “could soon rival, or even eclipse, the late Dale Earnhardt as Charlotte’s most enduring sports icon,” according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. Newton has "electrified the city and the Panthers” with his combination of a &ldquo ...

Tags: Marketing and Sponsorship

UA To Launch Women-Specific Campaign

Under Armour is “readying its first-ever marketing campaign just for women,” and the company also is “looking to broaden its demographic reach -- launching the Under Armour Challenge this week, a gauntlet-style competition" on college campuses, according to Sarah Mahoney of ME ...

Tags: Marketing and Sponsorship, Under Armour

Nike Sets Up Venture-Capital Offshoot

Nike is “setting up a venture-capital offshoot called the Sustainable Business & Innovation Lab to back startups focused on alternative energies and more efficient approaches to manufacturing,” according to Kharif & Townsend of BLOOMBERG. Nike’s website notes that the lab w ...

Tags: Marketing and Sponsorship, Nike

Marketplace Roundup

In N.Y., Rob Hughes writes under the header “Barcelona Changes Jerseys And Its Values.” The Spanish soccer team has put the Qatar Foundation logo on the front of its jerseys, while UNICEF has been “relegated to the back.” Barcelona will “reap $232 million over five year ...

Tags: Marketing and Sponsorship

Doritos Creates Consumer Ad Contest For Super Bowl

Doritos today announced plans for its annual Super Bowl ad competition that this year will pit a “consumer-created Super Bowl spot and a Doritos spot to be created by a production team known for creating some uber-cool 'Saturday Night Live' digital shorts" against each other, accord ...

Tags: Marketing and Sponsorship, Mercedes Benz

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