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Lochte Scores First Endorsement Deal Since Rio Incident; 'Dancing With The Stars' Next?

Published in SportsBusiness Daily on 08 / 26 / 16

U.S. swimmer Ryan Lochte has signed his first new endorsement deal since his robbery scandal at the Rio Games, partnering with California-based Pine Bros. Softish Throat Drops. The 12-time Olympic medalist will appear in a series of commercial and print ads titled, "Pine Brothers Softfish Throat Dro...

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Tags: Marketing and Sponsorship

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Heat's Haslem, Andersen To Model Underwear

Heat Fs Udonis Haslem and Chris Andersen will model underwear by brand Pant Saggin Dezign after former teammate Mike Miller, who works with the company, "decided to expand his marketing empire beyond his energy drink," according to Ira Winderman of the South Florida SUN-SENTINEL. PSD provides a "col ...

Tags: Marketing and Sponsorship, Miami Heat

NBA Kings Ink Deal With Indian Company

The NBA Kings on Thursday announced that they "have agreed to a corporate sponsorship with Indian development company The Krrish Group," according to Ryan Lillis of the SACRAMENTO BEE. The Kings "continue to expand their links" to India, following the purchase of the franchise by Kings Managing Part ...

Tags: Marketing and Sponsorship, Sacramento Kings

Red Wings G Mrazek Will Wear Snowman Pads

Red Wings G Petr Mrazek "will be sporting what surely are the most unique goaltending pads ever seen in a professional game" either at Michigan Stadium for the NHL Winter Classic against the Maple Leafs on Jan. 1, or at Comerica Park with the Red Wings' AHL affiliate, the Grand Rapids Griffins, agai ...

Tags: Detroit Red Wings, NHL, Marketing and Sponsorship

Marketplace Roundup

Joe McGinley, whose son is on the Boston Univ. wrestling team that is set to be cut from BU athletics, said that New Balance "bought" lacrosse's way into the BU athletic program at the expense of wrestling. In Boston, Stan Grossfeld notes New Balance is a "large supplier of lacrosse equipment." McGi ...

Tags: Marketing and Sponsorship

Udrih, James Bothered By Adidas' Sleeved Jerseys

Knicks G Beno Udrih scored just two points on 1-for-6 shooting display yesterday against the Thunder, and he "directed some of his angst towards the special sleeved Adidas jerseys debuted by the NBA," according to Ben Golliver of SI.com. Udrih said, "Personally it bothered me and my shot. ... M ...

Tags: NBA, Marketing and Sponsorship, New York Knicks

UA Developing High-Tech Speedskating Suit

Under Armour and Maryland-based Lockheed Martin have "poured millions of dollars into a project targeted at making a big splash at the Winter Olympics in February: a speedskating suit that is more aerodynamic than any the sport has seen," according to Rick Maese of the WASHINGTON POST. No photos hav ...

Tags: Under Armour, Marketing and Sponsorship

Clothing Line Launching Ads Featuring Pro Athletes

Clothing line Buffalo David Bitton “plans to target sports fans with a new series of campaigns featuring professional athletes,” including Rockets F Chandler Parsons, according to David Lipke of WOMEN’S WEAR DAILY. Parsons “ will appear in advertising that breaks in Ma ...

Tags: Marketing and Sponsorship

UPS To End NASCAR, RFR Deals After '14

UPS notified NASCAR and Roush Fenway Racing that it plans to end its sponsorship of the sport and team following the ‘14 Sprint Cup season. The move comes after UPS in ’12 dropped its full-season primary sponsorship of the No. 6 Cup entry then driven by David Ragan. The company has shift ...

Tags: Marketing and Sponsorship, UPS, NASCAR

Bauer Rolls Out New Gear With Six NHLers

Bauer Performance Sports' hockey division is "unveiling OD1N (pronounced 'Odin'), a customized set of ultra-light skates, protective body armour and goalie pads that the company claims will help six selected NHLers move faster than ever," according Morgan Campbell of the TORONTO STAR. The company sa ...

Tags: Marketing and Sponsorship, Bauer, NHL

Specialty Sneaker Market Becoming Flooded?

Nike has "unveiled signature Christmas shoes" for Heat F LeBron James, Thunder F Kevin Durant and Lakers G Kobe Bryant, and the shoes will be "worn in NBA games on Dec. 25 and show up in stores the following day -- in limited quantities, of course," according to Kyle Stock of BLOOMBERG NEWS. Nike is ...

Tags: Marketing and Sponsorship, Nike

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