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Lochte Scores First Endorsement Deal Since Rio Incident; 'Dancing With The Stars' Next?

Published in SportsBusiness Daily on 08 / 26 / 16

U.S. swimmer Ryan Lochte has signed his first new endorsement deal since his robbery scandal at the Rio Games, partnering with California-based Pine Bros. Softish Throat Drops. The 12-time Olympic medalist will appear in a series of commercial and print ads titled, "Pine Brothers Softfish Throat Dro...

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Tags: Marketing and Sponsorship

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12/27/13
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12/27/13
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12/27/13
Marketplace Roundup

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12/26/13
Udrih, James Bothered By Adidas' Sleeved Jerseys

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