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2014 SBD/SBJ Reader Survey: Slive Still Seen As Most Effective Conference Commissioner

Published in SportsBusiness Daily on 11 / 26 / 14

The 10th annual SportsBusiness Daily/SportsBusiness Journal Reader Survey is in the books, and more than 1,000 voters weighed in on nearly 100 questions that spanned all facets of the industry. Voting was conducted over three weeks starting Oct. 13, with polling via SportsBusinessDaily.com and Sport...

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Do Doping Cases Affect Cycling Sponsorships?

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Tags: Marketing and Sponsorship

Knicks' Lin Catches Merchandisers Flat-Footed

Knicks G Jeremy Lin's rise to stardom has proved "too quick for professional basketball’s marketing machine," according to Patrick McGeehan of the N.Y. TIMES. No official merchandise bearing Lin’s name or No. 17 jersey was "on sale at the shops in the lobby of Madison Square Garden ...

Tags: Marketing and Sponsorship, New York Knicks, NBA

Agent: Eli Could Sign "Major Addition" To Portfolio

NFL Giants QB Eli Manning “certainly is more marketable than ever as a two-time Super Bowl winner," and as his current sponsorship deals expire, he "will be able to command more money to renew,” according to Neil Best of NEWSDAY. IMG’s Alan Zucker, the marketing agent for Manning, ...

Tags: Marketing and Sponsorship, New York Giants

Heluva Good Drops Glen Sponsorship

Snack brand Heluva Good "will not return as a title sponsor of the August NASCAR weekend" at Watkins Glen Int'l, according to Chris Gill of the CORNING LEADER. Sister track Michigan Int'l Speedway, which also "had Heluva Good! title sponsorship for one of its two Sprint Cup Series, received the same ...

Tags: Marketing and Sponsorship, NASCAR

JetBlue Unveils Red Sox-Themed Plane

The Red Sox and JetBlue Friday morning unveiled an Airbus A320 plane decorated with a custom Red Sox-themed paint scheme featuring the team's uniform colors and marks. The plane, modeled after the club's road uniforms, features a gray paint scheme, blue wing tips, and a gray tail with the Red Sox da ...

Tags: Marketing and Sponsorship, Boston Red Sox

Catholic Church Ad Asks Fans To Pray For Habs

The Catholic Archdiocese of Montreal Thursday placed an ad in the city’s French-language newspapers listing the current top teams in the NHL’s Eastern Conference, and at “spot number eight -- the cut-off for the playoffs -- it reads: ‘Let us pray,’” according to A ...

Tags: Marketing and Sponsorship, Montreal Canadiens

Marketplace Roundup

In Detroit, Dave Birkett reports Lions QB Matthew Stafford is "much more in demand" this offseason after his "breakout 5,000-yard season and the Lions' first playoff appearance in 12 years." Stafford spent a few days in Indianapolis last week "conducting radio and TV interviews on behalf of DirecTV, ...

Tags: Marketing and Sponsorship

Giants' Victor Cruz' Marketing Potential On The Rise

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Tags: New York Giants, IMG, Marketing and Sponsorship

Nike Insists Contract With GB Olympians Binding

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Tags: Marketing and Sponsorship, Nike, Adidas

Judge Rules Against Athletes In NCAA Image Case

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Tags: NCAA, Marketing and Sponsorship

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