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Make Your Opinion Count With The 2014 SBJ/SBD Reader Survey

Published in SportsBusiness Daily on 10 / 21 / 14

The 10th annual SportsBusiness Journal/SportsBusiness Daily Reader Survey is currently underway, offering an opportunity for your voice and opinion to be heard. The survey features 100 questions across leagues, teams, facilities, sponsorship, media, and more. * What is your biggest gripe with a...

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FRS To Give Away Drinks If Tebow Wins

Sports drink FRS Thursday launched a promotion around endorser Broncos QB Tim Tebow, giving consumers a chance to win a free energy drink if the Broncos defeat the Patriots Saturday in their AFC Divisional playoff game. Fans are able to register for the giveaway at FRS.com/americawinswithtebow. If t ...

Tags: Marketing and Sponsorship, Denver Broncos

Rickie Fowler Stars On And Off PGA Tour

Golfer Rickie Fowler has become one of the PGA Tour's "most popular players in two years as a pro, a star for the Internet age," according to Sean Martin of GOLFWEEK. Fowler has "started fashion trends and appeared in everything from feature films to viral videos." This year, he will "share the cove ...

Tags: Marketing and Sponsorship, PGA Tour

Marketplace Roundup

Golf Channel’s Whit Watson reported the PGA Tour is "close to signing an extension with FedEx to continue sponsoring the season-long points race and the year-end bonus pool." Also, a new title sponsor "for what is now the Nationwide Tour may also be announced soon with car maker Hyun ...

Tags: Marketing and Sponsorship, UFC, Baltimore Ravens

Tebow Voted America's Favorite Active Athlete

The ESPN Sports Poll found that Broncos QB Tim Tebow during the month of December became the 11th person to top the list of America’s favorite professional athletes since the poll launched in '94 -- and the fastest to make it to No. 1. Three percent of respondents ages 12+ said that ...

Tags: Marketing and Sponsorship

Pure Michigan Signs On For NSCS Race At MIS

Michigan's tourism promotion arm yesterday announced a three-year $4.2M deal "to sponsor the Aug. 19 NASCAR Sprint Cup race at Michigan International Speedway,” according to Doug Guthrie of the DETROIT NEWS. The new deal “puts the Pure Michigan name on NASCAR's well publicized ...

Tags: Marketing and Sponsorship, NASCAR, IndyCar

Sierra Club Sponsors First Sporting Event

The Sierra Club, a national environmental group whose goal is to move the nation “away from using coal in favor of renewable forms of energy,” will sponsor Kentucky's men's basketball game against Arkansas on Jan. 17, according to Bill Estep of the LEXINGTON HERALD-LEADER. The organizat ...

Tags: Basketball, Marketing and Sponsorship

NFL Cracks Down On Counterfeit Merchandise Sales

There is a “burgeoning problem for the NFL: counterfeit merchandise sold from look-alike websites based in China,” according to a front-page piece by Gus Sentementes of the Baltimore SUN. The NFL in the past year has “filed a pair of lawsuits targeting 80 operators, mostly based in ...

Tags: Marketing and Sponsorship, NFL

Reebok To Highlight CrossFit Workout In Ad

Reebok during Sunday's Giants-Packers playoff game on Fox will debut its "first global marketing campaign featuring CrossFit," a type of workout that combines "sprinting, gymnastics, powerlifting, kettlebell training, weightlifting, rowing, and medicine ball training, among other activities," accord ...

Tags: Marketing and Sponsorship, Reebok

Verlander Promotes Video Game On "Conan"

Tigers P Justin Verlander appeared on TBS’ “Conan” last night in part to promote the upcoming release of 2K Sports’ “MLB 2K12” and the game’s new “Perfect Game Challenge.” 2K Sports for the third year will award $1M to a user that throws a perfec ...

Tags: Marketing and Sponsorship

NBA Names Heat Retailer Of The Year

The NBA has named the Heat as its '11 Team Retailer of the Year. The award came at the league's annual team licensing show in Las Vegas, held in conjunction with the current Sports Licensing and Tailgate Show. The Heat were named the first three-time winner of the award, having also won in '03 and ' ...

Tags: Marketing and Sponsorship, Miami Heat

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