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Ohio Univ. Heads Back To Adidas With Eight-Year Deal, Parting Ways With Russell Athletic

Published in SportsBusiness Daily on 03 / 22 / 17

Ohio Univ. "will have a new look, and a new equipment provider," beginning with the '17-18 school year, as the MAC school yesterday agreed to a multiyear deal with Adidas "beginning in July," according to Jason Arkley of the ATHENS MESSENGER. Ohio Senior Associate AD/External Operations Michael Step...

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Tags: Marketing and Sponsorship, Adidas

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BNY Mellon Debuts New Campaign With Montana

Wealth management specialist BNY Mellon breaks an ad with Pro Football HOFer Joe Montana today. The new ad, via TBWA/Chiat Day, casts Montana as a prototypical BNY Mellon prospective client, someone who has made money through expertise in their own area of expertise, but who is not necessarily ...

Tags: Marketing and Sponsorship, BNY Mellon

NASCAR Team Pulls Political Sponsorship

The co-Owners of Josh Wise's No. 98 NASCAR Sprint Cup Series car said that the name of a Florida Democratic gubernatorial contender was removed from the vehicle Friday "after the Republican Party of Florida filed a complaint earlier in the week alleging the sponsorship broke campaign finance laws, ...

Tags: Marketing and Sponsorship, NASCAR

Wheels & Deals

ADWEEK's Lauren Johnson noted NASCAR driver and Coca-Cola spokesperson Danica Patrick for yesterday's Sprint Cup Series Coke Zero 400 was touting the soda "through digital ads that target sports fans." NASCAR.com and Yahoo.com/NASCAR featured "homepage takeovers" on Saturday. In addition, Turner Spo ...

Tags: Marketing and Sponsorship, NASCAR

Marketplace Roundup

In N.Y., Zach Schonbrun wrote Connecticut-based Tucci Lumber Founder & Owner Pete Tucci has built the company into "a supplier for more than 150 major league hitters, thus becoming one of the rising number of homespun bat producers who have begun to gain traction in an industry long identified w ...

Tags: Marketing and Sponsorship

Howard Could Cash In On World Cup Performance

U.S. G Tim Howard "was an American hero on Tuesday" during the Belgium-U.S. Round of 16 game, which sets him up to "capitalize mightily on his World Cup soccer performance," according to Aaron Smith of CNN MONEY. Marketing Evaluations Exec VP Henry Schafer, whose company creates the Q Scor ...

Tags: FIFA World Cup, Marketing and Sponsorship

Marketers Weigh In On WC Players Marketability

Upon the U.S. team's exit from the FIFA World Cup on Tuesday, the marketability of team members likely reached its crescendo -- at least for the near future. Accordingly, THE DAILY conducted a roundtable Q&A with four marketing experts regarding how things will play out from a sponsorship perspe ...

Tags: Marketing and Sponsorship, FIFA World Cup, MLS

Federer: Wimby "Too Strict" On All-White Attire

Roger Federer said that Wimbledon's "tighter enforcement of its all-white clothing policy for players is 'too strict,'" according to   the AP. There have "been complaints this year from some players over the more stringent regulations that include undergarments, the amount of colored trim ...

Tags: Wimbledon, ATP, WTA, Marketing and Sponsorship

Kryrgios' Brand Could Attract Youth Market

While Australian tennis player Nick Kyrgios is already signed with Yonex and Nike, his “image as a confident, Tweet-happy athlete blessed with extraordinary talent will have huge appeal for companies seeking to tap into lucrative youth markets” after his “electrifying run at Wimble ...

Tags: Marketing and Sponsorship

Haas Automation To Sponsor F1's Scuderia Team

Haas Automation has signed on to sponsor F1's Scuderia Ferrari team for the remainder of the '14 season and the entirety of the '15 season. Financial terms of the agreement were not available. Haas’ logo will be featured on the sidepods of the Ferrari cars beginning this weekend at the British ...

Tags: Marketing and Sponsorship, Formula One

GOP Complains About NASCAR Sponsorship

The Republican Party of Florida on Wednesday filed a complaint with the Florida Elections Commission against Democratic gubernatorial contender Charlie Crist, accusing him of "violating campaign-finance laws" by sponsoring a car in Saturday's NASCAR Sprint Cup Series Coke Zero 400, according to Skyl ...

Tags: NASCAR, Marketing and Sponsorship

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