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NBC Launches NASCAR Coverage With New Advertising Partners, Creative Approaches

Published in SportsBusiness Daily on 07 / 02 / 15

Promising to approach NASCAR with a fresh set of eyes from a production and commentary perspective, NBC Sports has taken the same approach with ad sales, finding new partners and approaches as its NASCAR coverage launches this weekend. The net, which kicks off its 10-year, $4.4B NASCAR deal with Sat...

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Tags: Marketing and Sponsorship, NBC, NASCAR

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Will Miguel Cabrera's Marketing Appeal Increase?

Tigers 3B Miguel Cabrera yesterday became the first player to win MLB’s Triple Crown since ’67, but whether that means “his face shows up on cereal boxes and in TV commercials amid a windfall of lucrative endorsement deals remains to be seen,” according to Bill Shea of CRAIN& ...

Tags: Marketing and Sponsorship, Detroit Tigers

Adidas Rolls Out New Derek Rose Shoe

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Tags: Marketing and Sponsorship, Adidas

Redbox Enters Ticketing Business

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Tags: Marketing and Sponsorship

Peyton Manning Leads NFL Jersey Sales

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Tags: Marketing and Sponsorship, NFL

Sources: Lin, Harvard Discussing Merchandise Line

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Tags: Marketing and Sponsorship

Wade's Li-Ning Announcement Expected Next Week

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Tags: Marketing and Sponsorship, Li Ning, Nike, Converse, Adidas

Mass. Lottery, Celtics Launch New Ticket

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Tags: Marketing and Sponsorship, Boston Celtics

Newcastle Ends Virgin Money Shirt Sponsorship

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Tags: Marketing and Sponsorship, English Premier League

Aviva To End Sponsorship Deal With U.K. Athletics

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Dwyane Wade To Endorse Li-Ning

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