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Jordan Spieth's Open Win Could Make Him Golf's Next Most Marketable Star

Published in SportsBusiness Daily on 07 / 24 / 17

Jordan Spieth is now "swinging the biggest financial stick of any golfer" on the PGA Tour after winning the Open Championship yesterday, making it his third career major win, according to Roger Groves of FORBES. Spieth's three-shot win over Matt Kuchar at Royal Birkdale "may have brought him to...

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Fanatics Prep Standalone N.Y. Office

Online licensed sports retailer Fanatics is opening its first standalone office in N.Y. next month. The new 3,200-square-foot offices at 41st St. and Madison Ave. will house communications and business development. That includes Exec VP/Business Affairs Gary Gertzog, who previously was NFL Senior VP ...

Tags: Marketing and Sponsorship

NBA Marketing Notes

The Suns last night at their home opener debuted a wrap that transformed the center court scoreboard at US Airways Center into a Verizon branded tablet. The branded scoreboard is part of the team’s renewal deal with Verizon. The telecom provider also has team deals with the Lakers and Jazz, bu ...

Tags: Marketing and Sponsorship, NBA

Tom Brady Stars In Ad For Daily Fantasy Site

TopLine Game Labs yesterday announced that Patriots QB Tom Brady "soon will star" in a commercial for its DailyMVP fantasy sports website, according to Callum Borchers of the BOSTON GLOBE. The deal "is noteworthy because just two weeks ago the Patriots announced a sponsorship agreement with DraftKi ...

Tags: Marketing and Sponsorship, New England Patriots, NFL

Ketchup Spill Leads Clorox To Sign Packers' Cobb

Packers WR Randall Cobb has a "new endorsement deal" with Clorox after he "got ketchup spilled on his jersey while jumping into the stands" at Lambeau Field to celebrate a touchdown during the team's win on Oct. 19 against the Panthers, according to Brendan Maloy of SI.com. Clorox execs, "sensing a ...

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Goody's Extends Earnhardt Jr. Partnership

Goody's yesterday announced an expanded partnership with NASCAR driver Dale Earnhardt Jr., who for the first time in '15 will drive a Goody's-sponsored car in the Xfinity Series. Earnhardt will continue to drive the Goody's car once per year through '17. Goody's and Earnhardt also premiered a n ...

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Marketplace Roundup

Nike Brand President Trevor Edwards last night said the company has been speaking "very directly" with the NFL about how it handled its domestic violence issues this summer. Edwards: "We certainly have those conversations with them, and we’re very, very clear about it. We cannot tolerate domes ...

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New Ad Kicks Off NBA-BBVA Deal

A commercial starring Thunder F Kevin Durant and Rockets G James Harden "officially kicks off the new extension of the partnership" between the NBA and Spanish bank BBVA, according to Jeff Zillgitt of USA TODAY. A source said that the extension "will pay the NBA" more than $30M per year. The ad ...

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Loctite Getting Into Super Bowl

The Super Bowl "will have a new advertiser in 2015" in Cleveland-based glue brand Loctite, which is making a "big gamble" on NBC's telecast in February, according to Jack Neff of AD AGE. The estimated $4.5M price of a 30-second Super Bowl spot compares to the $4M spent by Loctite "in total on measur ...

Tags: Marketing and Sponsorship, NBC, Super Bowl

Knicks Signs Multiyear Deal With ZTE

The official cell phone of the NBA in China is now the official smartphone of the Knicks stateside. The team today is announcing that Chinese cell phone brand ZTE, the fourth-largest handset manufacturer in the U.S., has signed a multiyear sponsorship deal with club, joining the Rockets and Warriors ...

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Orlando City Signs Deal With Local Credit Union

MLS expansion club Orlando City SC today will announce that it has signed a multiyear partnership with Central Florida-based financial institution Fairwinds Credit Union to become its official credit union and one of its founding partners. Financial terms of the deal were not disclosed. Under the te ...

Tags: Marketing and Sponsorship, Orlando City SC

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