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Serena Draws Praise For Nike Outfit At Wimbledon; Other Players Aren't So Lucky

Published in SportsBusiness Daily on 06 / 29 / 16

Serena Williams' outfit yesterday "stole the show" during her first-round match at Wimbledon, as she "emerged in a high-collared dress with a tight bodice that flowed into a pleated skirt," according to Chris Chase of FOXSPORTS.com. Williams' look was a "nice coup for Nike, which entered Wimble...

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Tags: Marketing and Sponsorship, Wimbledon, Nike

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EA Sports, Tiger Woods Part Ways

EA Sports last night said it is parting ways with Tiger Woods for its golf videogame, ending one of the gaming industry’s most prominent athlete endorsements after more than 15 years. The company said it is instead developing a golf game for the forthcoming Xbox One and PlayStation 4 without W ...

Tags: Marketing and Sponsorship, Electronic Arts, Golf

MLB Pulls Chevy World Series Promo

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Tags: Marketing and Sponsorship, MLB

NBC More Than 90% Sold For Sochi

NBC is positioned to sell out its first Olympics in more than a decade. NBC Sports Exec VP/Ad Sales Seth Winter said the net's ad inventory is more than 90% sold for the Sochi Games. Winter added, "If inventory paces like it has been, we could sell out. The demand has escalated beyond anything I've ...

Tags: Marketing and Sponsorship, NBC

Brands Unveil Sochi Athlete Endorsers

Procter & Gamble yesterday formally unveiled its '14 Sochi Games athletes who will participate in the company's "Thank You Mom" campaign, including U.S. skier Lindsey Vonn for Olay, German skier Felix Neureuther and Dutch speedskater Sven Kramer for Gillette and Russian figure skater Elena I ...

Tags: Marketing and Sponsorship, Procter and Gamble

NBA, Samsung Ink Sponsorship Deal

Samsung and the NBA today announced a multiyear deal making the company the official handset, tablet and TV provider for the NBA, WNBA and NBA D-League. Samsung will serve as title sponsor of the NBA Summer League and will be a presenting sponsor for NBA TV's "NBA Inside Stuff" ( NBA ). In this week ...

Tags: Marketing and Sponsorship, Samsung, NBA

National Guard Extends With Earnhardt

The Army National Guard has “extended its sponsorship” of NASCAR Sprint Cup Series driver Dale Earnhardt Jr. and Hendrick Motorsports through the ‘14 season, according to Jenna Fryer of the AP. The National Guard will be the primary sponsor of the No. 88 Chevrolet for 20 Sprint Cup ...

Tags: Marketing and Sponsorship, NASCAR, PepsiCo

Rawlings Seeks Growth In Football Equipment

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Tags: Marketing and Sponsorship

Marketplace Roundup

The AP's Tim Reynolds noted a new Nike ad featuring Heat F LeBron James was released last night, and it shows "hundreds of people joining James as he rides his bike through Miami's streets, swims in the ocean, jogs through the city and plays pickup basketball on an outdoor court" ( AP, 10/27 ). ...

Tags: Marketing and Sponsorship

NFL Officially Ends Riddell Deal

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Tags: Marketing and Sponsorship, NFL, Riddell Sports

Messi Makes America's Top 10 Favorite Athletes List

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Tags: Marketing and Sponsorship

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