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ISC Renews Deal With Geico That Includes Naming Rights To Restart Zones At 11 Tracks

Published in SportsBusiness Daily on 10 / 21 / 16

ISC on Friday announced a multiyear extension with Geico that includes a renewal of some current assets and the addition of some notable new ones. With the deal, whose financial terms were not released and which is not exclusive in the insurance category, Geico will continue entitling Talladega Supe...

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Tags: Marketing and Sponsorship, Geico, International Speedway Corp.

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Ray Rice's Image Takes Hit With Alleged Dispute

Ravens RB Ray Rice is among the team's "most visible players" off the field, from his community outreach to his anti-bullying activities to a "myriad of profitable endorsements," according to a front-page piece by Mike Klingaman of the Baltimore SUN. But an alleged domestic dispute this weekend betw ...

Tags: Marketing and Sponsorship, NFL, Baltimore Ravens

Syracuse Deal With IMG Proving Lucrative

Syracuse athletics "has grown immensely as a commercial enterprise" through its deal with IMG College, and the pact also "has changed" the school's relationship with local firms, according to Dave Tobin of the Syracuse POST-STANDARD. SU's deal with Crouse Sports Medicine -- brokered by IMG in '12 -- ...

Tags: Marketing and Sponsorship, IMG

Marketplace Roundup

In DC, Steven Goff reported MLS DC United is "finalizing a deal" with Virginia-based government contractor Leidos Inc. to replace Volkswagen as the club's primary sponsor. Sources said that the sides have been "discussing a five-year agreement at a figure consistent with" VW's previous deal with the ...

Tags: Marketing and Sponsorship

NASCAR Fans Split On Return Of No. 3

NASCAR fans' reactions to the return of the No. 3 Chevrolet to the Sprint Cup Series "remain mixed ... even after Austin Dillon drove the car to the pole position" yesterday for this Sunday's Daytona 500, according to a front-page piece by Dinah Pulver of the Daytona Beach NEWS-JOURNAL. Some fans "c ...

Tags: NASCAR, Marketing and Sponsorship

Mavericks' Nowitzki Rags On Sleeved Jerseys

Mavericks F Dirk Nowitzki said "we all have to suck it up and do it" when discussing the NBA rolling out sleeved jerseys for Sunday's All-Star Game in New Orleans, according to Jared Christopher of the FT. WORTH STAR-TELEGRAM. It will be Nowitzki's "first time playing in a sleeved uniform." Nowitzki ...

Tags: NBA, Adidas, Marketing and Sponsorship

NBA Inks Kumho As First Tire Sponsor

Learn more about Kumho Tire The NBA on Thursday announced a multiyear deal with South Korea-based Kumho Tire as the league's first official tire sponsor. The deal, which covers the U.S. and South Korea, also includes D-League sponsor designation. Kumho will begin to activate at thi ...

Tags: Marketing and Sponsorship, NBA, Kumho Tires

Adidas' Sleeved NBA Jerseys Selling Well

While "a few players have balked" at adidas' sleeved NBA jerseys, they "should remember" that merchandise sales are included in their 50-50 split of basketball-related income with the league, according to Jeff Zillgitt of USA TODAY. adidas Head of Global Marketing Chris Grancio said, "Sales of the s ...

Tags: NBA, Adidas, Marketing and Sponsorship

AutoTrader Brands Strike Deals With NASCAR

A pair of AutoTrader brands, AutoTrader.com and Kelley Blue Book, have struck sponsorship deals with two of NASCAR’s most prominent teams. AutoTrader.com will have an associate sponsor’s position with Penske Racing driver Joey Logano’s NASCAR Sprint Cup No. 22 Ford team. That deal ...

Tags: Marketing and Sponsorship, NASCAR

Shaq Launches Suit Line With Macy's

Macy’s has teamed up with TNT's Shaquille O’Neal to "launch an exclusive line of regular and Big & Tall-sized suit separates," according to Alexander Coolidge of the CINCINNATI ENQUIRER. The Shaquille O'Neal collection "will be available this month at 100 Macy’s stores nationwi ...

Tags: Marketing and Sponsorship

How Rahal Won National Guard IndyCar Deal

Rahal Letterman Lanigan Racing won a one-year contract for the National Guard's IndyCar sponsorship after the race team "offered a better rating in terms of publicity" than Panther Racing, according to Curt Cavin of the INDIANAPOLIS STAR. A document from the U.S. Government Accountability Office's w ...

Tags: Marketing and Sponsorship, IndyCar, National Guard

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