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Published in SportsBusiness Daily on 04 / 01 / 15

$45M  – The amount Rivers Casino has contributed, to date, to the Sports & Exhibition Authority of Pittsburgh and Allegheny County for Consol Energy Center construction expenses, following the latest payment of $4.6M. By the time its agreement with SEA concludes in '38,...

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Marketplace Roundup

In Seattle, Brian Rosenthal reports the Seattle School Board last night unanimously voted night to allow commercial advertising on area high schools' "athletic fields, stadium scoreboards and school calendars.” The vote “came amid protests from parents and teachers holding signs” t ...

Tags: Marketing and Sponsorship

Eli Manning Inks Dunkin' Donuts Deal

Dunkin’ Donuts has signed NFL Giants QB Eli Manning to a three-year agreement which will see the reigning Super Bowl MVP in a series of advertisements and promotions in the N.Y. metro area. The ads will launch during the upcoming NFL season and will feature Manning promoting various menu items ...

Tags: Marketing and Sponsorship

Ernie Els Signs With Boeing

Chicago-based Boeing “signed a long-term deal with” golfer Ernie Els which will earn the jet maker “some nice airtime on the golfer’s sweater,” according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. The endorsement deal “is the first for Boeing with an individual a ...

Tags: Marketing and Sponsorship, Boeing Co.

York Becomes Official HVAC Partner Of NHL

Johnson Controls yesterday announced that the York brand has become the official heating, ventilation and air conditioning (HVAC) partner of the NHL in North America for the '12-13 season. York becomes an official partner of the NHL, the NHL Draft, the '13 Bridgestone Winter Classic, the NHL Awards ...

Tags: Marketing and Sponsorship, NHL

Thunder Merch Takes Show On The Road

Chesapeake Energy Arena’s retail provider has been generating significant revenue outside the facility with a mobile unit selling Thunder merchandise in several Oklahoma communities. Gameday Merchandising, which operates the team store inside the arena, bought an old food delivery van and conv ...

Tags: Marketing and Sponsorship, Oklahoma City Thunder

Nike Twitter Campaign Banned

Nike has become "the first UK company to have a Twitter campaign banned," after the Advertising Standards Authority decided that its use of the personal accounts of EPL clubs Manchester United F Wayne Rooney and Arsenal MF Jack Wilshere “broke rules for not clearly telling the public their twe ...

Tags: Marketing and Sponsorship, Nike

U.S. Ad Spending Spurred By Sports

U.S. advertising spending “will continue to register moderate growth in the upcoming quarters, similar to the levels achieved" in Q1, according to Friedman & Goetzl of MEDIAPOST. Kantar Media reported that ad sales across all media “were up 2.6% in the first quarter" to $32.9B, ...

Tags: Marketing and Sponsorship, General Motors

Olympic Marketing Notes

Some publishers are “chafing under restrictions imposed” by the USOC and IOC “blocking athletes from appearing in any ad campaign not affiliated with an Olympic sponsor during a blackout period,” according to Keith Kelly of the N.Y. POST. The “Games Period” for th ...

Tags: Marketing and Sponsorship, Nike, Adidas, IOC, USOC

Marketplace Roundup

The PA reported Irish bookmaker Paddy Power will pay the US$127,000 fine incurred by Denmark FC F Nicklas Bendtner “for wearing his so-called lucky underpants in Denmark's recent Euro 2012 fixture against Portugal.” A Paddy Power spokesperson said, “We pride ourselves on listening ...

Tags: Marketing and Sponsorship

Adidas Pulls Shackle-Designed Shoe

After being “barraged by expressions of outrage,” adidas yesterday announced that it is “pulling a shoe design that critics say evokes slavery,” according to Rene Lynch of the L.A. TIMES. The design, by “eccentric Beverly Hills designer Jeremy Scott, features a plastic ...

Tags: Marketing and Sponsorship, Adidas

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