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Dustin Johnson Serving Suspension After Positive Cocaine Test

Published in SportsBusiness Daily on 08 / 01 / 14

Golfer  Dustin Johnson  is "serving a six-month suspension from the PGA Tour after testing positive for cocaine," according to a source. Johnson on Thursday announced that he was taking a leave of absence. Under the Tour's policies, it is not required to announce any disciplinary actions f...

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McDonald's Close To Re-Upping TOP Sponsorship

McDonald's is "close to finalizing an eight-year extension" of its IOC TOP sponsorship, ensuring the QSR will "continue serving Olympic athletes for four more Games," according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The deal is valued at $180-200M and "gives the company worldwide marketing right ...

Tags: Marketing and Sponsorship, McDonalds, IOC

UA Growth Concerns Local Residents

Under Armour has "announced plans to double the size of its physical plant -- news that upset some residents of the 1,800-home" Locust Point neighborhood, according to Lorraine Mirabella of the Baltimore SUN. The residents "worry about construction that could block views, congestion that could add t ...

Tags: Marketing and Sponsorship, Under Armour, Nike

Football Is Game of Fashion

Fashion is "front-and-center in football these days," as it is "becoming an important recruiting tool" for college programs, according to Chris Fowler of ESPN. ESPN's Erin Andrews noted fans are "in the midst of a full-on fashion revolution." adidas Dir of Football & Baseball Mark Dani ...

Tags: Nike, Adidas, Under Armour, ESPN, Marketing and Sponsorship

Amway Hopes To Increase Sales With Wings Deal

Amway announced last month it would be the presenting sponsor of the Red Wings this season , and part of the company’s plan is to show Detroit “some love,” according to the DETROIT FREE PRESS' Carol Cain, who examined the growing relationship between Ilitch Holdings and Amway. Amw ...

Tags: Marketing and Sponsorship, Detroit Lions

Marketplace Roundup

In N.Y., Natasha Singer reported the “pinking of America has become a multibillion-dollar business, a marketing, merchandising and fund-raising opportunity that is almost unrivaled in scope.” Cowboys Exec VP/Brand Management and President of Charities Charlotte Jones Anderson said that t ...

Tags: Marketing and Sponsorship

U.K. Government To Fine Olympic Brand Streakers

Streakers during '12 London Games could face huge fine or even jail time New U.K. government guidelines state that streakers at the ’12 London Games will face fines of US$31,500 or ...

Tags: Marketing and Sponsorship

Oklahoma Lottery Launching EA-Branded Games

Oklahoma Lottery says EA partnership lets them reach 20-30 year olds The Oklahoma Lottery will launch a pair of EA Sports-branded scratch-off games Oct. 20 titled “It&rsquo ...

Tags: Marketing and Sponsorship, EA Sports

Wheels & Deals

SCENE DAILY's Bob Pockrass reported following the departure of driver Clint Bowyer and the movement of General Mills' sponsorship to Jeff Burton’s No. 31 car, NASCAR team owner Richard Childress "expects his organization to go from four to three full-time Sprint Cup teams” in ’12. ...

Tags: Marketing and Sponsorship, NASCAR

Marketplace Roundup

In Detroit, Jaclyn Trop reports Tigers and Lions merchandise “continued to sell fast last week, as both teams posted big victories.” SportsOneSource reported that Tigers gear “leapt to third” among MLB teams “from fifth place a week earlier, claiming 6.67 percent of sal ...

Tags: Marketing and Sponsorship

Chevrolet To Title IndyCar's Detroit Race

Chevrolet has signed a multiyear deal "to become the primary sponsor” of the Izod IndyCar Detroit Belle Isle Grand Prix on June 3, 2012, according to Bill Shea of CRAINS DETROIT BUSINESS. The race was last run “without a presenting sponsor” in ’08. Race Chair and Penske ...

Tags: Marketing and Sponsorship, IndyCar, General Motors

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