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Comcast Signs Sponsorship Deal With USOC Covering Both PyeongChang, Tokyo Games

Published in SportsBusiness Daily on 12 / 07 / 16

Comcast has signed a four-year sponsorship deal with the USOC, gaining marketing rights it did not previously own despite subsidiary NBCUniversal’s long-term, $7.65B television deal with the Olympics. Comcast claims several categories with Team USA in the deal, becoming the official provider o...

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Tags: Marketing and Sponsorship, USOC, Comcast

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Firestone Increases Activation At IndyCar Race

Firestone this weekend is rolling out an enhanced on-site promotional effort to support its inaugural title sponsorship of IndyCar's opening race in St. Petersburg. The Bridgestone-owned brand is doubling its footprint in IndyCar’s Fan Village and adding a number of new elements, including a d ...

Tags: Marketing and Sponsorship, Firestone, IndyCar

A's Name Zevia Official Soda Sponsor

The A's have signed a deal with California-based Zevia, a beverage company whose product has "no artificial sweeteners and no calories," that makes it the only soft drink sold at O.co Coliseum "officially dubbed 'sponsor' by the team," according to Bruce Horovitz of USA TODAY. Zevia will be sold "in ...

Tags: Marketing and Sponsorship, Oakland Athletics

Nike Selling Johnny Manziel Pro Day Apparel

Nike "found a way to cash in" on Johnny Manziel before the NFL Draft, as he was "wearing the swoosh" Thursday during his pro day at Texas A&M, according to Kyle Newport of BLEACHER REPORT. Manziel is "making money by wearing the clothes, and now Nike is cashing in by allowing fans to dress like ...

Tags: Nike, NFL, Marketing and Sponsorship

MLB Marketing Notes

Acer announced that it has signed a deal to become an official partner of the Blue Jays and will support the team with a national marketing campaign throughout the '14 campaign. Acer as part of the deal will be the exclusive category partner for laptops and tablets and have marketing programs and in ...

Tags: Marketing and Sponsorship, MLB

Church & Dwight Signs Three-Year Deal With MLB

Packaged-goods marketer Church & Dwight has signed a three-year deal as MLB's newest corporate sponsor. C&D, which gets rights across the laundry, pet care and oral care categories, will use its MLB rights principally to market its various Arm & Hammer and OxiClean laundry products. New ...

Tags: Marketing and Sponsorship, MLB, Church and Dwight

ESPN, Dr Pepper Ink Deal For CFP

ESPN yesterday announced Dr Pepper will be the first official Championship Partner and a presenting sponsor of the College Football Playoff National Championship Trophy. The Championship Partner designation represents the highest level of sponsorship and activation for the CFP. The announcement also ...

Tags: Marketing and Sponsorship, Dr Pepper Snapple Group, ESPN, Football

Rangers, Caesars Sign Online Gaming Deal

Caesars Interactive Entertainment has signed a deal that makes the online gaming portal WSOP.com the exclusive online gaming partner of the NHL Rangers through the end of the current season. Financial terms of the deal were not available. New Jersey recently became the third state in the country to ...

Tags: Marketing and Sponsorship, New York Rangers, NHL

Bryce Harper Lands Stake In Eye Black Company

Nationals LF Bryce Harper has acquired a minority ownership stake in WarriorBlack LLC, a new company selling the anti-glare product commonly referred to as eye black, and he will be its lead brand ambassador. WarriorBlack President Dennis Anderson, whose product is tentatively set to launch on April ...

Tags: Marketing and Sponsorship, Washington Nationals

Dayton Basketball Merch Moving Quickly

Univ. of Dayton fans following the team's Sweet 16 berth are "buying out gear faster than the stores can keep them in stock, resulting in a significant boost to local businesses," according to Olivia Barrow of the DAYTON BUSINESS JOURNAL. Dayton-based Korporate Kasuals Owner John Kelly said that the ...

Tags: Marketing and Sponsorship, NCAA

Marketplace Roundup

NASCAR driver Dale Earnhardt Jr. yesterday said that he "wants to swap race cars" with IndyCar driver Graham Rahal, but "believes it won't be possible because they drive for rival manufacturers." The AP's Jenna Fryer noted both drivers "are sponsored by Army National Guard." Rahal "reached out to Ea ...

Tags: Marketing and Sponsorship

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