Featured Story

Audience Analysis: ESPN Gets Strong Audience For Randy Moss "30 For 30" Documentary

Published in SportsBusiness Daily on

ESPN drew 2.17 million viewers for “Rand University” on Nov. 11, marking the net’s best documentary audience since the premiere of “The Book Of Manning” on Sept. 24, 2013 and eighth-best documentary audience since the “30 for 30” project began in ’09. ...

Read More

Tags: Media

More Stories

02/10/12
Catholic Church Ad Asks Fans To Pray For Habs

The Catholic Archdiocese of Montreal Thursday placed an ad in the city’s French-language newspapers listing the current top teams in the NHL’s Eastern Conference, and at “spot number eight -- the cut-off for the playoffs -- it reads: ‘Let us pray,’” according to A ...

Tags: Marketing and Sponsorship, Montreal Canadiens

02/10/12
Marketplace Roundup

In Detroit, Dave Birkett reports Lions QB Matthew Stafford is "much more in demand" this offseason after his "breakout 5,000-yard season and the Lions' first playoff appearance in 12 years." Stafford spent a few days in Indianapolis last week "conducting radio and TV interviews on behalf of DirecTV, ...

Tags: Marketing and Sponsorship

02/09/12
Giants' Victor Cruz' Marketing Potential On The Rise

The "sky is the limit" in terms of NFL Giants WR Victor Cruz' marketing potential, and the fact that he is an "important member of a world championship team makes his story even more compelling," according to Matthew Weinberger of FORBES. Cruz, who went undrafted out of the Univ. of Massachuset ...

Tags: New York Giants, IMG, Marketing and Sponsorship

02/09/12
Nike Insists Contract With GB Olympians Binding

Nike has insisted its contracts with top prospective British Olympians are legally binding, "putting the athletes in a quandary about signing the Olympic team members agreement," according to Jacquelin Magnay of the London TELEGRAPH. The agreement, which is a contract with the BOA, "must be signed b ...

Tags: Marketing and Sponsorship, Nike, Adidas

02/09/12
Judge Rules Against Athletes In NCAA Image Case

U.S. Magistrate Judge Nathanael Cousins in S.F. Tuesday “blocked an attempt by former NCAA athletes including Bill Russell, Ed O'Bannon, and Oscar Robertson to obtain ‘highly sensitive’ TV sports contracts and other documents pertaining to an ongoing class action lawsuit that ...

Tags: NCAA, Marketing and Sponsorship

02/09/12
Wheels & Deals

Subway announced that it has extended its deal with Roush Fenway Racing and NASCAR driver Carl Edwards. The QSR will expand its primary sponsorship of the Sprint Cup Series No. 99 Ford from three races in '11 to six races in '12, starting with the March 4 Subway Fresh Fit 500 in Phoenix. The multiye ...

Tags: Subway, Marketing and Sponsorship

02/09/12
Names & Faces

In Cincinnati, David Holthaus reports Gold Medal-winning U.S. swimmer Michael Phelps appeared in N.Y. yesterday to launch an ad campaign for Procter & Gamble's Head & Shoulders shampoo. P&G said yesterday that TV spots for the shampoo featuring Phelps will "begin at month’s end, pa ...

Tags: Marketing and Sponsorship

02/09/12
Marketplace Roundup

The '16 Rio Organizing Committee (ROCOG) yesterday added Nissan as the fifth top-tier sponsor for the '16 Games and said that the automaker "will provide 4,500 vehicles to transport athletes, officials and journalists" during the event. Officials did not disclose financial details of the agreement, ...

Tags: Marketing and Sponsorship

02/08/12
Doritos, A-B Win Top Super Bowl Ads

The winner of the USA Today/Facebook Super Bowl Ad Meter was a spot "about a crafty grandma who slung a sling-wearing baby across the yard to snatch a bag of Doritos,” according to Horovitz, Petrecca & Strauss of USA TODAY. Placing a close second in the Ad Meter results “was A ...

Tags: Marketing and Sponsorship, Anheuser Busch

02/08/12
Beckham Discusses H&M Line, SB Ad

MLS Galaxy MF David Beckham Monday appeared on syndicated radio show “On Air with Ryan Seacrest” with host Ryan Seacrest to discuss his latest endorsement deal with H&M and his underwear line with the company. Beckham discussed the marketing surrounding his new line, which  ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug