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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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07/08/11
Names & Faces

Skechers Thursday announced that it has signed Patriots RB Danny Woodhead to a two-year endorsement deal. Woodhead will appear in a worldwide multiplatform marketing campaign for the Skechers Fitness footwear collection. The endorsement includes two product lines: the Resistance ProSpeed running sho ...

Tags: Marketing and Sponsorship

07/08/11
Marketplace Roundup

MLB Properties and Bayer HealthCare on Thursday formally announced an expansion of their sponsorship agreement involving both the Bayer Advanced Aspirin and One-A-Day brands. One-A-Day will remain the official multivitamin of the league, a designation it has held since ’08, while Bayer Ad ...

Tags: Marketing and Sponsorship

07/07/11
Marvel, Cowboys Team For Co-Branded Merch

Marvel Entertainment and the Cowboys yesterday announced an agreement that allows the team to license Marvel characters and to develop co-branded merchandise featuring Captain America, Spider-Man, Iron Man, Thor, and other Super Heroes. The Marvel/Cowboys collection for infants, kids, and ...

Tags: Marketing and Sponsorship, Marvel Comics, Dallas Cowboys

07/07/11
Amar'e Stoudemire Again Signs With Nike

Knicks F Amar’e Stoudemire posted a video on his  Twitter feed yesterday afternoon to announce that he has signed an extension of his shoe deal with Nike. Stoudemire, who has more than 326,000 followers on Twitter, has posted several messages in recent weeks about deciding on a shoe part ...

Tags: Nike, Marketing and Sponsorship, Basketball, New York Knicks

07/07/11
CFL Argos Sack Ad Campaign

The CFL Toronto Argonauts are “replacing a controversial ad for the team’s season home opener" after Toronto City Council member Michael Layton "complained it might be interpreted as encouraging domestic violence,” according to Tess Kalinowski of the TORONTO STAR. Posters appearing ...

Tags: Marketing and Sponsorship, CFL

07/07/11
NFL Marketing Notes

Eagles COO Don Smolenski said the lockout has had a "direct impact" on the team's retail sales. Smolenski "declined to specify how much less money the Eagles have made this offseason from jersey and other merchandise sales." But he added the retail sales "have been noticeably less than what they wou ...

Tags: NFL, Football, Marketing and Sponsorship

07/07/11
Wheels & Deals

In Daytona Beach, Godwin Kelly noted in the "murky world of NASCAR race team sponsorship negotiations, one of the big names reportedly in play is UPS, which sponsors David Ragan's car." Roush Fenway Racing is "trying to hang on to that deal, which involves millions of dollars, and Ragan probably hel ...

Tags: Marketing and Sponsorship, Motorsports

07/07/11
Marketplace Roundup

MARKETING magazine’s John Reynolds reported BP “launched its first TV campaign" in the U.K. since the company's oil spill crisis last year, “highlighting its sponsorship of the London 2012 Olympics.” BP Brand Dir Duncan Blake said, "We are trying to be humble. We th ...

Tags: Marketing and Sponsorship

07/06/11
Under Armour Signs Kemba Walker

Bobcats G Kemba Walker is the first rookie to "sign with a shoe company," as he has agreed to terms with Under Armour on a multiyear deal, according to sources cited by Darren Rovell of CNBC.com. Under Armour still is "looking for its can't miss star ... less than a year after debutin ...

Tags: Marketing and Sponsorship, Basketball, Under Armour

07/06/11
Nike Re-Signs Vick To Endorsement Deal

Nike has signed Michael Vick to a multiyear endorsement contract. The deal continues the marketing reformation of the Eagles QB, once one of the highest-paid endorsers in the NFL. Earlier this year, Vick signed with Bombo Sports & Entertainment to do a documentary film chronicling his life. Mor ...

Tags: Marketing and Sponsorship, Nike, Philadelphia Eagles

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