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Comcast Signs Sponsorship Deal With USOC Covering Both PyeongChang, Tokyo Games

Published in SportsBusiness Daily on 12 / 07 / 16

Comcast has signed a four-year sponsorship deal with the USOC, gaining marketing rights it did not previously own despite subsidiary NBCUniversal’s long-term, $7.65B television deal with the Olympics. Comcast claims several categories with Team USA in the deal, becoming the official provider o...

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Tags: Marketing and Sponsorship, USOC, Comcast

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03/28/14
Firestone Increases Activation At IndyCar Race

Firestone this weekend is rolling out an enhanced on-site promotional effort to support its inaugural title sponsorship of IndyCar's opening race in St. Petersburg. The Bridgestone-owned brand is doubling its footprint in IndyCar’s Fan Village and adding a number of new elements, including a d ...

Tags: Marketing and Sponsorship, Firestone, IndyCar

03/28/14
A's Name Zevia Official Soda Sponsor

The A's have signed a deal with California-based Zevia, a beverage company whose product has "no artificial sweeteners and no calories," that makes it the only soft drink sold at O.co Coliseum "officially dubbed 'sponsor' by the team," according to Bruce Horovitz of USA TODAY. Zevia will be sold "in ...

Tags: Marketing and Sponsorship, Oakland Athletics

03/28/14
Nike Selling Johnny Manziel Pro Day Apparel

Nike "found a way to cash in" on Johnny Manziel before the NFL Draft, as he was "wearing the swoosh" Thursday during his pro day at Texas A&M, according to Kyle Newport of BLEACHER REPORT. Manziel is "making money by wearing the clothes, and now Nike is cashing in by allowing fans to dress like ...

Tags: Nike, NFL, Marketing and Sponsorship

03/27/14
MLB Marketing Notes

Acer announced that it has signed a deal to become an official partner of the Blue Jays and will support the team with a national marketing campaign throughout the '14 campaign. Acer as part of the deal will be the exclusive category partner for laptops and tablets and have marketing programs and in ...

Tags: Marketing and Sponsorship, MLB

03/26/14
Church & Dwight Signs Three-Year Deal With MLB

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Tags: Marketing and Sponsorship, MLB, Church and Dwight

03/26/14
ESPN, Dr Pepper Ink Deal For CFP

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Tags: Marketing and Sponsorship, Dr Pepper Snapple Group, ESPN, Football

03/26/14
Rangers, Caesars Sign Online Gaming Deal

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Tags: Marketing and Sponsorship, New York Rangers, NHL

03/26/14
Bryce Harper Lands Stake In Eye Black Company

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Tags: Marketing and Sponsorship, Washington Nationals

03/26/14
Dayton Basketball Merch Moving Quickly

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Tags: Marketing and Sponsorship, NCAA

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Marketplace Roundup

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