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College Bowl Season Set To Begin, Including New Game In Montgomery

Published in SportsBusiness Daily on 12 / 19 / 14

The ’14-15 college bowl season kicks off tomorrow with five games. Financial documents filed this summer by New Orleans Bowl Inc. indicated that last year's R+L Carriers New Orleans Bowl generated $3.77M in revenue, with 58% of that via ticket sales. Last year's game drew its third straigh...

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Marketplace Roundup

AD AGE's E.J. Schultz cited sources as saying that MillerCoors plans to bring back the classic tagline “Miller Time” for Miller Lite “as a means to lift the brand out of a prolonged slump.” The effort will “replace the ‘Man Up’ campaign by DraftFCB that posi ...

Tags: Marketing and Sponsorship, Unilever

Allstate Inks Multiyear Sponsorship Deal With NCAA

Allstate, a major advertiser in college football over the last few years, has "signed a multiyear contract to become an NCAA corporate partner," according to Michael Smith of SPORTSBUSINESS JOURNAL. The deal, brokered by the NCAA's rights holders -- Turner Sports and CBS Sports -- gives Allstat ...

Tags: Allstate, Marketing and Sponsorship

Budweiser Brews Special Edition NHL Jets "Fan Brew"

Budweiser Canada and ad agency Anomoly have "harnessed Canadian pride" to deliver a new marketing initiative "connected to the Winnipeg Jets," according to Tim Nudd of ADWEEK. To celebrate the team's return to the city, Budweiser "filled three sealed vessels with water collected from diff ...

Tags: Winnipeg Jets, Marketing and Sponsorship

Sporting KC, Boulevard Brewing Ink Agreement

A new co-marketing agreement between MLS Sporting KC and K.C.-based Boulevard Brewing Company, themed “Hometown Team-Hometown Beer,” will not only bring Boulevard’s line of beers to Livestrong Stadium, but a “host of other branding and advertising partnerships,” accordi ...

Tags: Marketing and Sponsorship, Sporting Kansas City

Knicks, NBA Try To Keep Up With Lin Gear Demand

The Knicks and the NBA are "scrambling to keep up with the demand for legal, licensed" Knicks G Jeremy Lin gear, according to Michael McCarthy of the USA TODAY. MSG Sports President Scott O'Neil said that sales at the team's online store, NYKnicksStore.com, are up 4,000% since Lin became an "ov ...

Tags: Marketing and Sponsorship, NBA, New York Knicks

New Ad Launched For "MLB 2K12"

2K Sports today releases "MLB 2K12," and although the baseball simulation video game series has been a noted money loser for the company and the licensing deal with MLB is now in its final year, the title still arrives at retail with a heavy degree of marketing activation. 2K Sports yesterday re ...

Tags: MLB, Marketing and Sponsorship

Marketplace Roundup

Rangers P Yu Darvish has reached a multiyear deal with Topps that "grants the company exclusive rights for autographed trading and game-used memorabilia cards." The deal, announced yesterday, is the first in the U.S. for Darvish. Topps will also "use Darvish for social media and on packaging and pro ...

Tags: Marketing and Sponsorship

Andrew Luck Nearing Deal With Nike

Likely No. 1 overall NFL draft pick QB Andrew Luck “is close to signing a multiyear footwear and apparel deal with Nike,” according to sources cited by Terry Lefton in this week’s SPORTSBUSINESS JOURNAL. A “source close to the deal said that an agreement in principle” w ...

Tags: Marketing and Sponsorship, Nike

LeBron To Pitch Dunkin Donuts, Baskin-Robbins

Dunkin' Brands Inc. today said that Heat F LeBron James "has agreed to market Dunkin' Donuts and Baskin-Robbins ice cream in Asia," according to the AP. Dunkin' in a statement said that the agreement "will last at least two years and is worth at least $1 million." Dunkin' said that&nb ...

Tags: Marketing and Sponsorship

Victor Cruz Cracks Top 25 In NFL Jersey Sales

Several NFL Giants players saw their jersey popularity increase as the team made its run through the playoffs and claimed Super Bowl XLVI, according to data from NFLShop.com from April 1, 2011 through Feb. 29, 2012. After finishing the regular season with the eighth best-selling jersey, Giants QB El ...

Tags: Marketing and Sponsorship, NFL

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