Featured Story

Tweet Pic Of The Day....

Published in SportsBusiness Daily on 07 / 22 / 14

Wild RW  Nino Niederreiter posted an image of the Swiss cover of EA Sports' "NHL 15" bearing his likeness.

Read More

More Stories

10/05/11
CityVille Facebook Game To Feature College Logos

Social gaming outfit Zynga has signed a licensing deal with the Collegiate Licensing Company that will allow for the use of college logos and university landmarks for its popular Facebook game, CityVille. Marks from nearly 50 schools, including Alabama, Florida, LSU, Notre Dame and Michigan, will be ...

Tags: Marketing and Sponsorship

10/05/11
Marketplace Roundup

Mercedes-Benz has announced a deal with golfer Adam Scott to become an int'l golf brand ambassador. The deal will begin next January and will entail global TV and print advertising, PR and social media. Meanwhile, the car company has also signed top-ranked men's tennis player Novak Djokovic as an en ...

Tags: Marketing and Sponsorship

10/04/11
Fans Vote For "Tiger Woods PGA Tour 13" Cover

EA Sports yesterday announced that it is giving fans an opportunity to vote on which golfer will join Tiger Woods on the cover of "Tiger Woods PGA Tour 13." Fans can participate in a bracket-style voting campaign involving 16 golfers on the game franchise's official Facebook page . Eight U.S. golfe ...

Tags: Marketing and Sponsorship, EA Sports

10/04/11
adidas, Nike Look To Push Product Despite NBA Lockout

Nike and adidas have “expressed confidence that their growing hoops businesses can still thrive” despite the ongoing NBA lockout , according to Erik Siemers of the PORTLAND BUSINESS JOURNAL. While analysts agree that “demand for basketball shoes should withstand the NBA’s on ...

Tags: Nike, Adidas, Marketing and Sponsorship, NBA

10/04/11
Marketplace Roundup

Jacobellis featured on special edition Jones Soda packaging Jones Soda Co. last week announced the launch of its new Breast Cancer Awareness Cream Soda. The special edition soda is aimed ...

Tags: Marketing and Sponsorship

10/03/11
South Carolina Forced To Drop Special UA Jerseys

An SEC spokesperson said that game officials asked the Univ. of South Carolina (USC) football team to "switch out of their military-benefit uniforms after pregame warmups because the numbers were hard to see,” according to Andrew Shain of the Columbia STATE. USC was wearing “specia ...

Tags: Marketing and Sponsorship, Under Armour, Nike

10/03/11
Marketplace Roundup

USA Today and Facebook are "joining forces" on the annual Super Bowl Ad Meter. Consumers for the first time "will decide the winner" of the ad meter, as they will be "able to view and vote on the ads, see how other people rank the ads and share their favorites with Facebook friends." The winner "wil ...

Tags: Marketing and Sponsorship

09/30/11
Coca-Cola Launches Campaign For '12 London Games

Coca-Cola on Thursday launched its marketing campaign for the ’12 London Olympics, introducing British music producer Mark Ronson “as the creative linchpin of a global effort called ‘Move to the Beat’ that will bring together music, youth and sport,” according to Emma H ...

Tags: Marketing and Sponsorship, Coca-Cola

09/30/11
NHL, Reebok Combat Counterfeit Merch

The NHL is teaming with the Canadiens and Reebok “in a bid to eliminate counterfeit hockey jerseys and other gear,” according to the CP. A league spokesperson said that the program “will start with the Canadiens and may expand to the other 29 NHL clubs later.” Beginning with ...

Tags: Marketing and Sponsorship, NHL, Reebok

09/30/11
adidas Launches Derrick Rose Shoe Campaign

Watch The Clip adidas on Thursday unveiled its marketing campaign to promote Bulls G Derrick Rose's signature shoe, the adiZero Rose 2. A 60-second spot, entitled " The ...

Tags: Marketing and Sponsorship, Nike, Adidas

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug