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Experts Don't See Tom Brady's Marketability Taking A Hit In Wake Of NFL's Ruling

Published in SportsBusiness Daily on 07 / 29 / 15

Patriots QB Tom Brady "may be sent to the sidelines for a while" with his four-game Deflategate suspension , but marketing experts believe he "is far from permanently sacked when it comes to endorsement deals," according to David Gianatasio of ADWEEK. DBMediaStrategies President Doug Bailey: "There...

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Tags: New England Patriots, Marketing and Sponsorship, NFL

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Marketplace Roundup

In Ft. Worth, Barry Shlachter reported eight companies have "expressed interest in naming rights" for the NASCAR Sprint Cup Series race in April at Texas Motor Speedway. TMS Sales Dir Devron Jeffers said that each company sent execs to the track last Friday "to get an up-close look at what NASCAR me ...

Tags: Marketing and Sponsorship

LeBron's Booming Marketing Portfolio

As focused as Heat F LeBron James “has been on his goal of winning NBA championships, he’s just as driven off the court about building a business empire and breaking the billion-dollar mark,” according to a front-page piece by Elaine Walker of the MIAMI HERALD. Coming off the &ldqu ...

Tags: Marketing and Sponsorship, Miami Heat

McIlroy Growing His Global Brand Appeal

Rory McIlroy has “suddenly gone from merely a standout golfer to a global brand,” according to Alan Shipnuck of SI. McIlroy in the past year "grew up, as a person and a player.” His “metamorphosis began four months after the Open, when he fired his headline-making agent, Chub ...

Tags: Marketing and Sponsorship, Golf

AdvoCare Expands RCR Nationwide Deal

AdvoCare will become a full-season sponsor of Richard Childress Racing's No. 3 Nationwide Series car driven by Austin Dillon. The move, which was announced Friday at Texas Motor Speedway, is the latest expansion of the company's NASCAR involvement. AdvoCare first stepped into the sport in '11 when i ...

Tags: Marketing and Sponsorship, NASCAR

Marketplace Roundup

Red Bull announced that it has signed Hornets F Anthony Davis to a sponsorship deal. Davis joins Clippers F Blake Griffin, Nets G Deron Williams, Celtics G Rajon Rondo and Wizards G John Wall in Red Bull's roster of NBA players ( Red Bull ). WHAT'S THE TIME?  WOMEN'S WEAR DAILY's Jean Palmi ...

Tags: Marketing and Sponsorship

LeBron James Endorses Samsung

Heat F LeBron James will be “promoting the new Galaxy Note II as Samsung's latest celebrity spokesman,” according to Damon Poeter of PCMAG.com. In James’ current ad for Samsung, viewers "get a peek at a ‘day in the life’ of the NBA's top dog as James plays around on ...

Tags: Marketing and Sponsorship, NBA, Miami Heat

Griffin Reportedly Signs With Jordan Brand

Clippers F Blake Griffin will "soon be joining Jordan Brand," according to a source cited by ESPN.com's Jared Zwerling. Griffin, who signed with Nike during his rookie season in '09-10, was "wearing a royal blue version of the Jordan Brand Super Fly sneakers during the Clippers' season opener at hom ...

Tags: NBA, Marketing and Sponsorship, Los Angeles Clippers, Nike

Vandeweghe: NBA Should Approve Uni Ads

NBA Commissioner David Stern has recently discussed placing sponsor ads on jerseys, and league execs would be “irresponsible if they didn't at least explore every credible new way to keep money flowing in,” according to former Nets GM Kiki Vandeweghe in a special to the WALL STREET JOURN ...

Tags: Marketing and Sponsorship, NBA

Marketplace Roundup

In Chicago, Rick Morrissey wrote golfer Rory McIlroy is "threatening to take away" Tiger Woods' "death grip on Nike." Morrissey: "If he does, you won’t hear Nike talk about McIlroy’s ascent as it relates to Wood’s descent. You won’t hear Nike talk much about Woods’ sord ...

Tags: Marketing and Sponsorship

McIlroy Equipment Change Risky?

Golfer Rory McIlroy, following a split with equipment maker Acushnet's Titleist brand , risks changing the tools of his trade "when there seems to be no competitive reason to do so,” according to Bob Harig of ESPN.com. McIlroy has “played excellent golf the past two years,&rdq ...

Tags: Marketing and Sponsorship, Golf, Nike, Titleist

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