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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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Egraphs Being Sued By Autography

Seattle-based company Egraphs, which sells digital written and audio messages from MLB stars to fans, is “being sued by a Florida company that says it came up with the idea of electronic signatures first,” according to Frank Witsil of the DETROIT FREE PRESS. Egraphs unveiled its digital ...

Tags: Marketing and Sponsorship

Notre Dame Unveils "Shamrock Series" Uniform

Notre Dame Thursday revealed special adidas uniforms for its Oct. 6 "Shamrock Series" game against the Univ. of Miami at Soldier Field, and "they will feature a two-colored helmet," according to Matt Fortuna of ESPN.com. Sparkling gold -- "similar to what Notre Dame's helmets bore last season agains ...

Tags: Marketing and Sponsorship

Gatorade Debuts Usain Bolt Commercial

After his "epic performance" at the London Games, Gold Medal-winning Jamaican sprinter Usain Bolt gets an "epic commercial to match" from Gatorade, according to Tim Nudd of ADWEEK. The spot, via TBWA\Chiat\Day, shows Bolt as "a Grim Reaper of sorts," who "stalks his way through London." O ...

Tags: Marketing and Sponsorship

Foot Locker Rolls Out New NBA Ads

Foot Locker Thursday unveiled its latest national advertising and integrated marketing campaign titled "Approved." The first three spots of the campaign, via BBDO, feature Knicks F Carmelo Anthony, Heat F Chris Bosh, T’Wolves F Kevin Love and Thunder Gs James Harden and Russell Westbrook. ...

Tags: Marketing and Sponsorship, Foot Locker

Xbox Shirt Deal With Sounders FC Could End

MLS Sounders FC has been one of the league's most successful franchises since it began play in '09, and now it could be in the market for a new jersey sponsorship. The team has retained CAA Sports to explore opportunities because its jersey deal with Xbox could end after the ‘13 MLS season. So ...

Tags: Marketing and Sponsorship, MLS, Microsoft, Soccer

"NBA 2K13" Will Feature '92 Dream Team

2K Sports yesterday confirmed it will feature the '92 Dream Team in the upcoming "NBA 2K13" video game, scheduled for release on Oct. 2. The virtual Dream Team, however, will be an 11-man squad, as the publisher was unable to secure licensing from Basketball HOFer Scottie Pippen. "NBA 2K13" will als ...

Tags: Marketing and Sponsorship, NBA

Baltimore Grand Prix Gets New Sponsor

The Baltimore Grand Prix has “landed its largest sponsor” as Chrysler Group's Street and Racing Technology -- SRT -- “will be added to the race's official logo,” according to Luke Broadwater of the Baltimore SUN. The deal will give Chrysler the title of "presenting sponsor" a ...

Tags: IndyCar, Marketing and Sponsorship, Chrysler Corp.

Expos Hat More Prevalent With Team Gone

The Expos’ vintage red, white and blue cap, with the tri-color “M” on the front, “has become an improbably popular fashion accessory for a younger, urban crowd” and the hats are “seen far more frequently on the streets of Montreal these days than when the star-cro ...

Tags: Marketing and Sponsorship, New Era

Names & Faces

In Portland, Allan Brettman wrote Bulls G Derrick Rose "is going to come back and Adidas will be at his side every step of the way." That message "is clear" from a marketing campaign that adidas launched yesterday with a YouTube video announcing "The Return of D Rose." The video is a "teaser for ...

Tags: Marketing and Sponsorship

DirecTV Campaign Focuses On "Sunday Ticket"

DirecTV’s new ads for its “NFL Sunday Ticket” package starring Broncos QB Peyton Manning and Giants QB Eli Manning are part of a “multiplatform campaign that touts the benefits of the out-of-market live-game package, including a major price reduction from last season’s ...

Tags: DirecTV, Marketing and Sponsorship

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