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Comcast Signs Sponsorship Deal With USOC Covering Both PyeongChang, Tokyo Games

Published in SportsBusiness Daily on 12 / 07 / 16

Comcast has signed a four-year sponsorship deal with the USOC, gaining marketing rights it did not previously own despite subsidiary NBCUniversal’s long-term, $7.65B television deal with the Olympics. Comcast claims several categories with Team USA in the deal, becoming the official provider o...

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Tags: Marketing and Sponsorship, USOC, Comcast

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04/02/14
MLB, PepsiCo Announce Multiyear Extension

MLB this morning announced a multiyear extension of its major sponsorship with PepsiCo. The deal extends a relationship that began more than 15 years ago. Among the planned executions is a new national advertising campaign debuting later this month featuring Nationals LF Bryce Harper for Gatorade's ...

Tags: Marketing and Sponsorship, MLB, PepsiCo, Gatorade

04/02/14
USSF, Nike Debut New Away Kit

The U.S. Soccer Federation and Nike yesterday unveiled the away kit for the men's and women's national teams, which will be worn first by the men during tonight's friendly against Mexico. Features of the jersey include a crew neck collar and three bands representing the colors of the American flag, ...

Tags: Nike, FIFA World Cup, Marketing and Sponsorship

04/02/14
Cubs Ink New Sponsorship Deals

The Cubs reached a “multi-year agreement” making Weber Grill the official grill of the team and also “signed a new one-year deal with Kraft Foods Group to handle the team's ‘Decade Diner’ down the right field line,” according to Danny Ecker of CRAIN’S CHICAG ...

Tags: Marketing and Sponsorship, Chicago Cubs

04/02/14
New LPGA Event To Be Without Title Sponsor

The LPGA has "signed three top-tier sponsors" for the inaugural Int'l Crown tournament in July at Caves Valley Golf Club in Owings Mills, Md., according to Ryan McDonald of the BALTIMORE BUSINESS JOURNAL. The ambassador partners are Rolex, South Korea-based Hana Financial Group and Pandora Jewelry, ...

Tags: Marketing and Sponsorship, LPGA, Golf

04/01/14
Under Armour Makes Foray Into NASCAR

See the Listing for Under Armour Under Armour has moved into NASCAR, signing "multiyear sponsorships with Hendrick Motorsports and Michael Waltrip Racing," according to Tripp Mickle of SPORTSBUSINESS JOURNAL. UA becomes the "official apparel provider for both teams, outfitting ever ...

Tags: Marketing and Sponsorship, Under Armour, NASCAR

04/01/14
Kelly Slater, Quiksilver End Partnership

Surfer Kelly Slater and Quiksilver announced they will be discontinuing their 23-year partnership, effective today. Quiksilver has reached many milestones with Slater over the years, including 11 Association of Surfing Professionals World Titles. Quiksilver Exec Chair Bob McKnight first signed Slate ...

Tags: Marketing and Sponsorship, Quiksilver

03/31/14
NBCU Creates Faux-Newscast NHL Spots

NBCUniversal to "get the word out" about this season's NHL Stanley Cup Playoffs broadcasts has "enlisted a bevy of its TV journalists to take part in a fictional newscast about tracking a missing version of the popular sports trophy," according to Brian Steinberg of VARIETY. The "centerpiece of ...

Tags: NHL, NBC, Marketing and Sponsorship

03/31/14
Leafs Board Ads Go Mandarin

Many of the ads on the Air Canada Centre boards during the Red Wings-Maple Leafs game on Saturday were "written in Mandarin" in an attempt by MLSE to "take advantage of a new television deal" the NHL has secured, according to Susan Krashinsky of the GLOBE & MAIL. There are 87 NHL games this seas ...

Tags: NHL, Marketing and Sponsorship, Maple Leaf Sports and Entertainment

03/31/14
Chevy Could Allow Rahal, Earnhardt Swap

Chevrolet is allowing NASCAR driver Kurt Busch to "drive a Honda in the upcoming Indianapolis 500, and it will consider letting Dale Earnhardt Jr. experience a Honda if a discussed car swap with Graham Rahal takes the next step," according to Curt Cavin of the INDIANAPOLIS STAR. But Chevrolet VP/P ...

Tags: Marketing and Sponsorship, NASCAR, IndyCar, Honda, Chevrolet

03/28/14
Paul George Signs With Gatorade

Pacers G Paul George has been named the "newest NBA spokesman" for Gatorade, joining the sports drink's athlete endorser roster that includes Derek Jeter, Peyton Manning, Dwyane Wade and Serena Williams, according to the AP. In an upcoming ad titled "Slam," George "spins away from an oppone ...

Tags: Marketing and Sponsorship, Gatorade

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