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Amazon Could Look To Charge Advertisers $2.8M For Ad Packages Around "TNF"

Published in SportsBusiness Daily on 06 / 23 / 17

Amazon is looking to charge advertisers $2.8M for packages that include 30-second spots during the "TNF" games it will "stream live to its Prime customers this coming season," according to sources cited by Jessica Toonkel of REUTERS. Amazon is paying $50M "to the NFL to stream this season's 10 Thurs...

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Tags: Amazon, Marketing and Sponsorship

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Goodyear Called Out For NASCAR Issues

After a number of tire-related issues at Sunday's NASCAR Sprint Cup Series race at Kansas Speedway, the AP's Jenna Fryer writes Goodyear's tire development, "at times, is simply not acceptable." After drivers Dale Earnhardt Jr. and Brad Keselowski both had tire issues during the Hollywood Casino 400 ...

Tags: Marketing and Sponsorship, NASCAR, Goodyear

Ivy Funds Extends With Sporting K.C.

Sporting K.C. “has agreed to a five-year extension of its jersey sponsorship deal with Ivy Funds, adding to an agreement that took effect in 2013 and stands as one of the club’s most visible partnerships,” according to Ian Thomas of SPORTSBUSINESS JOURNAL. The new deal will &ldquo ...

Tags: Marketing and Sponsorship, Sporting Kansas City

Marketplace Roundup

In Philadelphia, Vaughn Johnson noted 76ers F Nerlens Noel is “already making changes to his shoe deal.” Slam Online’s Nick DePaula reported on Twitter that Noel has “parted ways with Reebok and his representatives are currently discussing a new deal with other companies&rdqu ...

Tags: Marketing and Sponsorship

NFL Rule Bans Non-Bose Headphones

NFL players "must remove" any Beats by Dre headphones around TV cameras because Bose, under the terms of its agreement with the NFL , "received a broad set of rights that entitle it to prevent players (or coaches) from wearing any other manufacturer’s headphones during televised interviews," ...

Tags: NFL, Marketing and Sponsorship

Learfield CEO Brown Growing Business Rapidly

Learfield Sports since February has "ramped up its national sales efforts and added licensing and trademark consulting, stadium concessions and hospitality services, ticket sales, digital platform expertise and online streaming capabilities," according to a company profile by Cheryl Hall of the DALL ...

Tags: Marketing and Sponsorship

Tour De France Looks For U.S. Sponsor

The Tour de France, which "draws sponsors mainly from its home country, is trying to snag a U.S. backer to help bankroll a women’s edition of the cycling race," according to Alex Duff of BLOOMBERG NEWS. Amaury Sport Organization Chair Jean-Etienne Amaury said that the group "wants a backer to ...

Tags: Marketing and Sponsorship

NFL Mulls Facebook Partnership

Patriots President Jonathan Kraft said that the NFL has "had talks" with Facebook about "enhancing fan interaction" with the league, according to Matuszewski & Soshnick of BLOOMBERG NEWS. Kraft said, "We’ve had very good discussions with Facebook on a bunch of things, and I think you&rsquo ...

Tags: Marketing and Sponsorship, Facebook, NFL

NFL-Themed Visa Ad Features QB Stand-Ins

Cardinals WR Larry Fitzgerald stars in a new commercial for Visa's "digital payment service" that began airing earlier this season, but he and commercial producers "enlisted the help" of Cardinals QB Logan Thomas, Chargers QB Ryan Lindley and an AFL player to depict three Pro Bowl QBs shown in ...

Tags: Marketing and Sponsorship, Visa

Athletico Ends Sponsorship Of Cubs

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Tags: Marketing and Sponsorship, Chicago Cubs, MLB

Blue Cross Blue Shield Sponsors Charlotte Race

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Tags: Marketing and Sponsorship, Speedway Motorsports Inc., BlueCross BlueShield

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