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Serena Williams Becomes Latest Athlete To Showcase Intel's Tech Performance In New Ad

Published in SportsBusiness Daily on 04 / 25 / 17

Serena Williams in a new spot for Intel becomes the latest athlete to showcase the brand's "tech performance by associating it with athletic performance," according to Christine Birkner of ADWEEK. Williams and longtime Intel spokesperson Jim Parsons "appear in Intel’s latest spot" fro...

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Tags: Marketing and Sponsorship, Intel Corp.

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Barbasol Title Sponsoring '15 PGA Tour Event

Barbasol will title sponsor a new PGA Tour event in '15 that will be played opposite the British Open. A four-year deal was announced yesterday for the Barbasol Championship, which will be played at the Robert Trent Jones Golf Trail at Grand National near Opelika, Ala. The tournament will take place ...

Tags: Marketing and Sponsorship, PGA Tour, Barbasol

Manning Brothers Star In DirecTV Ad

Giants QB Eli Manning and Broncos QB Peyton Manning, are "at it again, rapping for DirecTV and their new Fantasy Zone channel, which, you guessed it, is dedicated exclusively to fantasy football," according to Bernie Augustine of the N.Y. DAILY NEWS. Dressed like they "stole their clothes from ...

Tags: Marketing and Sponsorship, DirecTV, NFL

Toyota Pulls Superimposed Ads During 49ers Games

Toyota "won't show the 'Toyota Red Zone' anymore" during NFL preseason broadcasts, according to Susanna Kim of ABC NEWS. Toyota, the 49ers' exclusive auto partner, had its ad superimposed in "giant red letters showing 'Toyota Red Zone'" during Thursday's 49ers-Ravens game. Toyota spokesperson Sona I ...

Tags: Marketing and Sponsorship, San Francisco 49ers, Toyota, NFL

Aldridge Finds Endorsements Despite Small Market

Trail Blazers C LaMarcus Aldridge is fulfilling his role as a spokesperson for Vita Coco, and although it may not be the "sexiest endorsement product in the world," the coconut water is still a "national brand, and Aldridge is happy to have the work," according to Allan Brettman of the Portland OREG ...

Tags: Marketing and Sponsorship, Portland Trail Blazers, NBA, Nike

Marketplace Roundup

In New Jersey, Eliot Shorr-Parks noted Eagles RB LeSean McCoy is featured in a new ad for Bounce dryer sheets in which he "holds a fake press conference admitting to using PEDs -- 'Potential Enhancing Dryer Sheets.'" The spot "comes after McCoy tweeted out a video of him effortlessly throwing a ...

Tags: Marketing and Sponsorship

Stewart Incident's Impact On Sponsors, Teams

NASCAR driver Tony Stewart missed yesterday's Sprint Cup Series race at Watkins Glen Int'l following the incident Saturday night involving Kevin Ward Jr ., and the "ripple effects could be enormous across myriad racing series, sponsors and teams," according to Nate Ryan of USA TODAY. It "wasn' ...

Tags: Marketing and Sponsorship, NASCAR

Michigan Wearing All Blue Against Penn State

The Univ. of Michigan football team will "wear an all-blue uniform -- blue pants and blue jersey -- for the 'Under the Lights' prime-time game against Penn State on Oct. 11 at Michigan Stadium," according to Angeliques Chengelis of the DETROIT NEWS. UM and adidas on Twitter on Friday night "unveiled ...

Tags: Marketing and Sponsorship, Adidas

N.C. State Unveils New Sports Marketing Slogan

North Carolina State Univ. "launched its new sports marketing campaign on Friday but not without a hiccup," according to Joe Giglio of the Raleigh NEWS & OBSERVER. The "one-word promotional concept '#Statement' ... is designed to be a way for N.C. State fans to share what makes their experie ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In Phoenix, Mike Sunnucks reported the Coyotes are "looking for a new advertising agency." The team last August "hired Chicago-based Cramer-Krasselt -- which has a Phoenix office." Both the team and C-K confirmed the split. The split "could open the door for some local sports-oriented ad agencies" ( ...

Tags: Marketing and Sponsorship

Zynga Games To Feature Woods, NFLers

Social games company Zynga announced Thursday that it reached deals with the NFL and golfer Tiger Woods "on a series of games for mobile devices," according to Brett Molina of USA TODAY. The golf game starring Woods, launching in '15, is "part of an exclusive multiyear partnership that will del ...

Tags: Marketing and Sponsorship, Golf, NFL

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