Featured Story

Roush Fenway Racing Announces Carl Edwards Will Leave Team In '15

Published in SportsBusiness Daily on 07 / 27 / 14

Roush Fenway Racing this morning issued a statement announcing driver Carl Edwards will not return to the team in ’15. Edwards has driven the No. 99 Ford for RFR since ’05. Team Owner Jack Roush said that he has “known for more than a month that Edwards would be leaving the tea...

Read More

More Stories

10/12/11
Endorsement Deals Up For Verlander, Stafford

The agents for Tigers P Justin Verlander and Lions QB Matthew Stafford said that prospective endorsement deals and corporate requests for their clients “are at an all-time high," as both players are enjoying a successful year on the playing field, according to Bill Shea of CRAIN’S DETROI ...

Tags: Marketing and Sponsorship, Detroit Lions, Detroit Tigers

10/12/11
Marketplace Roundup

USA TODAY’s Hiestand & McCarthy write NBA players’ endorsement opportunities appear “established” despite the ongoing lockout, and veteran players “are stable.” Younger players “are taking most of the hit from consumers.” Marketing Evaluations Exec ...

Tags: Marketing and Sponsorship

10/11/11
Panasonic, U.S. Extend Partnership

Panasonic, U.S. Soccer and MLS yesterday announced a three-year sponsorship deal which will make Panasonic the official consumer electronics partner of U.S. Soccer as well as an official sponsor of the U.S. men’s and women’s national soccer teams. Panasonic has renewed these same designa ...

Tags: Marketing and Sponsorship, Panasonic, MLS

10/11/11
Auburn Staying Traditional With Jerseys

While "radical uniforms are the rage in college football" nowadays, it is unlikely Auburn Univ. will "ever wear dramatically different uniforms like its Under Armour counterpart at Maryland," according to Jon Solomon of the BIRMINGHAM NEWS. Solomon notes Auburn "rejected its apparel company's idea t ...

Tags: Marketing and Sponsorship, Under Armour

10/11/11
Why Is Tiger Still Attractive To Companies?

Tiger Woods last week signed an endorsement deal with Rolex and agent Mark Steinberg has indicated that more deals could be coming in the future, but ESPNW.com's Viv Bernstein asks, “Can someone please explain why?” Woods is not a "dominant golfer anymore," as he "hasn't won a tourn ...

Tags: Marketing and Sponsorship, EA Sports

10/10/11
Clint Bowyer Lands At MWR

Michael Waltrip Racing Friday announced it had signed Clint Bowyer to a three-year deal to join its NASCAR Sprint Cup team with 5-Hour Energy sponsoring Bowyer’s No. 15 Toyota “for 24 of 36 races next season,” according to David Scott of the CHARLOTTE OBSERVER. Waltrip hopes t ...

Tags: Marketing and Sponsorship

10/10/11
St. Jude's A Key Sponsor Of Nashville Marathon

Organizers of the Country Music Marathon and Half-Marathon, “who have sought title sponsorship since it began 12 years ago, announced Friday they have entered a corporate partnership with St. Jude Children’s Research Hospital,” according to Mike Organ of the Nashville TENNESSEAN. ...

Tags: Marketing and Sponsorship

10/10/11
Marketplace Roundup

The subject of Tiger Woods' marketability was debated by GOLF.com's weekly roundtable panel following Woods signing a deal with Rolex last week. Golf.com's Charlie Hanger wrote, “If Rolex is willing to sign him up now, imagine what will happen if he starts winning again? He might even get some ...

Tags: Marketing and Sponsorship

10/07/11
Judge Rules Molson-NHL Deal Valid

Ontario Superior Court Judge Geoffrey Morawetz ruled Thursday afternoon that the NHL's $375M North American sponsorship deal with Molson Coors “is valid,” according to Josh Rubin of the TORONTO STAR. Morawetz in a brief note Thursday sent to Molson Coors, Labatt Breweries and the NH ...

Tags: Marketing and Sponsorship, Molson Breweries, Labatt Brewing, NHL

10/07/11
Cars.com To Advertise During Super Bowl Again

Cars.com Friday announced it has bought a 30-second ad during NBC's broadcast of Super Bowl XLVI, marking the fifth consecutive Super Bowl the company will be a part of. The commercial, via DDB Chicago, will air in the third quarter and will focus on the website's resources available to shoppers to ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug