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ISC Renews Deal With Geico That Includes Naming Rights To Restart Zones At 11 Tracks

Published in SportsBusiness Daily on 10 / 21 / 16

ISC on Friday announced a multiyear extension with Geico that includes a renewal of some current assets and the addition of some notable new ones. With the deal, whose financial terms were not released and which is not exclusive in the insurance category, Geico will continue entitling Talladega Supe...

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Tags: Marketing and Sponsorship, Geico, International Speedway Corp.

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Nike At Center Of Latest USATF Controversy

USA Track & Field two days after disqualifying U.S. 3,000-meter champion Gabriele Grunewald has "reversed its decision," according to German & Helliker of the WALL STREET JOURNAL. Grunewald was disqualified for "clipping the heels of another runner on the final lap of a race at the U.S. indo ...

Tags: Marketing and Sponsorship, Nike

Soccer Marketing Notes

EPL club Manchester City has signed a multiyear partnership deal with camera company iON to become the club's official global sports action camera partner. The deal, which was formally announced last night, will see iON cameras being used for training, coaching and scouting. In addition, iON cameras ...

Tags: Marketing and Sponsorship, Soccer

McCutchen's Marketability On The Rise

Pirates CF Andrew McCutchen has "vaulted past mere stardom and his stature as the so-called face of a small-market franchise," according to Bob Cohn of the PITTSBURGH TRIBUNE-REVIEW. McCutchen is "marketable and saleable, good for business and not just the Pirates'." His '13 NL MVP award "is nic ...

Tags: Marketing and Sponsorship, Pittsburgh Pirates, MLB

New Balance To Sign Deals With Red Sox IFs

All four of the Red Sox' projected starting infielders are "expected to have contracts this season to wear spikes" manufactured by Boston-based New Balance, according to Steve Buckley of the BOSTON HERALD. While Red Sox 2B Dustin Pedroia already has a deal with New Balance, "nothing has been announc ...

Tags: Marketing and Sponsorship, Boston Red Sox, New Balance, MLB

NASCAR, Ogilvy Rolling Out New Campaign

NASCAR and Ogilvy & Mather, N.Y., "will try to challenge the stubborn image of drivers as beer-guzzling good ol' boys as part of a new brand campaign breaking" during Fox' broadcast of the Daytona 500 on Sunday, according to Michael McCarthy of AD AGE. NASCAR VP/Marketing Kim Brink said that ...

Tags: Marketing and Sponsorship, NASCAR

Wheels & Deals: Dillon No. 3 Merch Selling Fast

NASCAR Integrated Marketing Communications Senior Dir Jon Schwartz said that driver Austin Dillon has "been the No. 1 seller among drivers with only one merchandise hauler on site" in Daytona this week. USA TODAY's Jeff Gluck notes that is "everyone but Dale Earnhardt Jr., Tony Stewart, Jeff Gordon ...

Tags: Marketing and Sponsorship, NASCAR

Jeter Merchandise Still A Hot Commodity

Fanatics.com, since Yankees SS Derek Jeter announced his retirement, "has sold more Jeter stuff" than any other MLBer, according to figures cited by Darren Rovell of ESPN. Rovell said of a report that the dirt Jeter plays on would be sold, "They will be selling everything … (and) you can ...

Tags: Marketing and Sponsorship, MLB, New York Yankees

Steinbrenner Field To Feature Japanese Ads

The Yankees in the wake of signing P Masahiro Tanaka have "signed a deal with an advertising firm in Japan that wants signage up in some unusual places" inside Steinbrenner Field, home to the Yankees Spring Training, according to Chris Wilkerson of the TAMPA BAY BUSINESS JOURNAL. The plan "includes ...

Tags: Marketing and Sponsorship, MLB, New York Yankees

No Big Deals Yet For Michael Sam

For Empire Athletes agent Joe Barkett, who reps NFL Draft prospect Michael Sam, the past few weeks have "been a constant battle of fielding calls not only from journalists, but also from brands and companies that want to sign his client in order to target the lesbian, gay, bisexual and transgender c ...

Tags: Marketing and Sponsorship, NFL

Marketplace Roundup

The BNP Paribas Open has added Rolex, Esurance and Michelob Ultra as Premier-level sponsors ahead of the March tennis event. Rolex, as the event's official timepiece in a new multiyear deal, will have on-court placement of specially manufactured clocks. As the official insurance brand through '15, E ...

Tags: Marketing and Sponsorship

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