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Serena Draws Praise For Nike Outfit At Wimbledon; Other Players Aren't So Lucky

Published in SportsBusiness Daily on 06 / 29 / 16

Serena Williams' outfit yesterday "stole the show" during her first-round match at Wimbledon, as she "emerged in a high-collared dress with a tight bodice that flowed into a pleated skirt," according to Chris Chase of FOXSPORTS.com. Williams' look was a "nice coup for Nike, which entered Wimble...

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Tags: Marketing and Sponsorship, Wimbledon, Nike

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Aaron Rodgers Stars In New TV Ads

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Tags: Marketing and Sponsorship, Visa

NAPA Following Truex To Furniture Row?

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Tags: Marketing and Sponsorship, NASCAR

Ogilvy Helps NASCAR Embrace Digital Marketing

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Tags: NASCAR, Marketing and Sponsorship

SodaStream To Air "Edgy" Super Bowl Ad

SodaStream is "headed back to the Super Bowl, where it plans to take direct aim at Coke and Pepsi with a 30-second ad in the fourth quarter" of Fox' broadcast of the game, according to E.J. Schultz of AD AGE. The ad "has not been submitted for approval because it is still in development." SodaS ...

Tags: Marketing and Sponsorship

Gronkowski Pushes Brand With Return

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Tags: Marketing and Sponsorship, NFL, New England Patriots

Marketplace Roundup

EA Studios Exec VP Patrick Soderlund said that the end of the company's relationship with Tiger Woods was "more business than anything else." He said, "It's more normal course of business and actually not so dramatic. To me, it's, 'Okay, we're making a golf game. Tiger's not going to be on the cover ...

Tags: Marketing and Sponsorship

Red Sox World Series Gear Selling Fast

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Tags: Marketing and Sponsorship, Boston Red Sox

Playoff Clubs Gave Out 1.1 Million Rally Items

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Tags: Marketing and Sponsorship

New EA Golf Game Could Focus On Courses

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Tags: Marketing and Sponsorship, EA Sports

Team USA Store Rolls Out Sochi Gear

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