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Skechers Could See Boost After Endorser Meb Keflezighi's Boston Marathon Win

04 / 22 / 14

Skechers "doesn’t have much of a presence" in the $7B performance running shoe market, but it might get a boost after Meb Keflezighi won yesterday's Boston Marathon while wearing the company's shoes, according to Sara Germano of the WALL STREET JOURNAL. Skechers is currently "on the upswing," ...

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Tags: Skechers, Marketing and Sponsorship, Boston Marathon

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NHL, Molson Coors Win Appeal

Molson Coors and the NHL “won a major court ruling Tuesday but the fate” of their $375M North American sponsorship agreement “is still up in the air after archrival Labatt vowed to press on with its legal case,” according to Josh Rubin of the TORONTO STAR. The Court of App ...

Tags: NHL, Marketing and Sponsorship, Molson Breweries, Labatt Brewing

Vick Near Deal With MusclePharm

Eagles QB Michael Vick is "on the verge of signing his biggest endorsement deal since he restarted his NFL career after his incarceration, negotiating with MusclePharm" on a possible three-year, $1.55M deal, according to a source cited by Jason La Canfora of NFL.com. A source indicated that a "deal ...

Tags: Marketing and Sponsorship, Football, Philadelphia Eagles

Chevy Officially Extends Sponsorship With MLB

MLB Properties and Chevrolet have formally announced a five-year extension of their sponsorship deal, under which the GM brand maintains category exclusivity. Chevy will retain its designation as MLB's official vehicle, which it has held since '05. The agreement also keeps Chevy as the presenting sp ...

Tags: Marketing and Sponsorship, General Motors

T'Wolves' Tolliver Launches Christian Apparel Line

T'Wolves F Anthony Tolliver recently formed a partnership with former NBA D-League Idaho Stampede teammate Lanny Smith to start Active Faith, "a Christian-based apparel company," according to J. Michael Falgoust of USA TODAY. Smith and Tolliver "have used word-of-mouth advertising to get support fro ...

Tags: Basketball, Marketing and Sponsorship, Minnesota Timberwolves

Marketplace Roundup

The HOLLYWOOD REPORTER’s Georg Szalai cited a ZenithOptimedia forecast that predicted U.S. advertising spending on cable networks will “for the first time trump spending on broadcast networks this year.” The company estimates that U.S. broadcast network ad spending “will be f ...

Tags: Marketing and Sponsorship

MasterCard Renews MLB Sponsorship

MasterCard has renewed its corporate sponsorship of MLB "for an additional five years and will start activating those rights" during All-Star Game festivities this week, according to Terry Lefton in this week’s SPORTSBUSINESS JOURNAL. MasterCard, which has held MLB corporate sponsors ...

Tags: Marketing and Sponsorship, MLB, MasterCard

MLB Spons-o-Meter

With the MLB All-Star Game set for tonight, THE DAILY presents a comprehensive list of the official MLB corporate partners for the '11 season ( THE DAILY ). SPONSOR (KEY RIGHTS) CATEGORY RIGHTS SPONSOR ...

Tags: Marketing and Sponsorship, MLB

WPP Group Acquires Stake In Just Marketing Int'l

International marketing company WPP Group “has acquired a stake in Just Marketing International,” according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The deal values JMI at $100M. WPP will “join existing shareholders Spire Capital Partners, Credit Suisse and Zak Brown, who fo ...

Tags: Marketing and Sponsorship

New Balance Partners With Jose Bautista

Jose Bautista has become one of the most exciting players in MLB after hitting 54 home runs last season and leading the league at the All-Star break this year with 31 homers, and New Balance has taken notice by signing the Blue Jays star to an endorsement deal. The company will be the official on- ...

Tags: Marketing and Sponsorship, New Balance

MLB Names & Faces

Gonzalez has signed deals this year with Eastern Bank, Dunkin' Donuts USA TODAY's Bob Nightengale in a sports section cover story notes Red Sox 1B Adrian Gonzalez "could be the next biggest thing in ...

Tags: Marketing and Sponsorship, Baseball

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