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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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07/12/11
Marketplace Roundup

The Horizon League has selected IMG College to represent the conference’s multimedia rights as part of a five-year agreement. The 33-year-old conference, which is headquartered in Indianapolis, fields 10 schools including Butler and Cleveland State. The deal will have IMG C ...

Tags: Marketing and Sponsorship

07/11/11
NHL, NBC To Form Joint Sales Venture

The NHL and NBC today announced the creation of a joint sales venture designed to streamline the league's U.S. media sales through '15-16. NHL media sales for all national platforms will be sold by NBC Sports Group, which will absorb some NHL media sales employees. All traffic generated by NHL.com ...

Tags: Marketing and Sponsorship, NBC, NHL, Hockey

07/11/11
Fans Rush To Grab Memorabilia After Jeter Hits 3,000

After Yankees SS Derek Jeter collected his 3,000th hit during Saturday's game against the Rays, lines at Yankee Stadium "numbered in the hundreds from the third inning on, with fans lining up to buy anything Jeter-related to commemorate the historic moment," according to Mark La Monica of NEWSDAY. I ...

Tags: Marketing and Sponsorship, Baseball, New York Yankees

07/11/11
State Farm Hopes New Format Revives HR Derby

After a down year for the Home Run Derby in '10, marketers at title sponsor State Farm are hopeful that some tweaks to the competition will catalyze a revival. Last year's event in Anaheim failed to sell out and saw an ESPN ratings decline of 22%. This season, Red Sox DH David Ortiz and Brewer ...

Tags: MLB, Baseball, Marketing and Sponsorship

07/11/11
"Moneyball" To Advertise During ASG

  Watch the "Moneyball" trailer Sony Pictures is using the MLB All-Star Game tomorrow as the launch for its baseball-themed movie "Moneyball." The film, which stars ...

Tags: Marketing and Sponsorship, MLB

07/11/11
College Hoops Teams To Sport LeBron/Nike Gear

The Univ. of Miami men's basketball team "will be sporting LeBron James-branded Nike gear this coming season thanks to a sponsorship deal with the Miami Heat superstar," according to sources cited by Steve Gorten of the South Florida SUN-SENTINEL. James will have similar deals with Ohio State ...

Tags: Marketing and Sponsorship, Nike

07/11/11
Visa Expects Spending Influx During Olympics

Visa today announced that it expects the U.K. to see a $1.2B influx in consumer spending during the seven weeks of the ‘12 Olympic and Paralympic Games. The consumer spending prediction is the biggest ever for a host country. Between the opening and closing ceremonies of the ‘12 London G ...

Tags: Marketing and Sponsorship, Visa

07/11/11
Marketplace Roundup

Steelers WR Hines Ward was arrested Saturday morning on a DUI charge, and Baker Street Advertising Exec VP & Exec Creative Dir Bob Dorfman said that the arrest “could taint Ward's image, particularly due to the timing.” Ward less than two months ago won ABC’s "Dancing With The ...

Tags: Marketing and Sponsorship

07/08/11
NHL, Molson Coors Appeal Sponsorship Ruling

Lawyers for the NHL and Molson Coors Thursday appeared at a hearing before the Court of Appeal for Ontario to appeal a “ruling which tossed out their $375-million North American sponsorship deal,” according to Josh Rubin of the TORONTO STAR. Molson Coors, Labatt and league attorney ...

Tags: NHL, Molson Breweries, Labatt Brewing, Coors Brewing Co., Marketing and Sponsorship

07/08/11
WSOP Adds Rules For Commercial Logos

The 42nd annual World Series of Poker main event begins Friday afternoon, and there are “a lot [fewer] logos for online poker sites such as PokerStars, Full Tilt Poker and Absolute Poker -- sites that shut down in April by the Justice Department,” according to Liz Benston of the LAS VEG ...

Tags: Marketing and Sponsorship

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