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NFL To Let Cardinals Fans Preview Super Bowl XLIX Stadium App

Published in SportsBusiness Daily on 12 / 21 / 14

The NFL at today’s Seahawks-Cardinals game will allow fans to preview the Super Bowl Stadium App in advance of the Feb. 1 game at Univ. of Phoenix Stadium. The mobile app, which is available for both iOS and Android devices, allows users to access three types of video content – in-game h...

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NHL Breaking New Campaign Aimed At Casual Fans

The NHL this week is debuting a new postseason marketing campaign with the tagline, "Because It’s The Cup," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. The new effort replaces the two-year-old "History Will Be Made" campaign and "showcases a new and unprecedented degr ...

Tags: NHL, Marketing and Sponsorship

Dodge Has No Plans To Leave NASCAR

Following Penske Racing's announcement it would drop Dodge for Ford , Dodge President & CEO Ralph Gilles said that the company has “no plans to leave the sport and hopes to have its 2013 Sprint Cup lineup primarily solidified by mid-summer,” according to Bob Pockrass of SCENEDAILY.c ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports, Chrysler Corp.

IndyCar Teams With DreamWorks For Film

IndyCar and the Indianapolis Motor Speedway today announced a partnership with DreamWorks Animation SKG for the company’s upcoming animated feature film “Turbo,” which is scheduled to be released on July 19, 2013. “Turbo” is the story of a garden snail’s drea ...

Tags: Marketing and Sponsorship, IndyCar, DreamWorks SKG, Motorsports

Sponsors Sticking With Bobcats Despite Losing Record

Charlotte-based Presbyterian Healthcare on Friday became the first company to sign a Bobcats’ team sponsorship deal in addition to an endorsement deal with Owner Michael Jordan, and the re-signing of the hospital “gives the team an important corporate renewal during what has been a dre ...

Tags: Marketing and Sponsorship, Charlotte Hornets

U.S. Ice Dancers Search For Sponsors

Meryl Davis and Charlie White, the only U.S. ice dancing team to ever win the world championships, “could alter the country’s current indifference to figure skating, particularly in the run-up to the Olympics, as sponsors begin to focus on finding their future athletic stars,” acco ...

Tags: Marketing and Sponsorship

Marketplace Roundup

GOLF WORLD MONDAY’s E. Michael Johnson reports TaylorMade “continued its marketing push for its RocketBallz line of clubs this past week by having seven players don ‘jerseys’ -- complete with their names on the back -- and hats emblazoned with the number 17 prior to the final ...

Tags: Marketing and Sponsorship

Presbyterian Healthcare Signs With Bobcats, Jordan

The Bobcats and Owner Michael Jordan have signed their "first top-tier Level 23 marketing deal as part of a one-of-a-kind program that includes rights not only to the team, but also to one of sports’ most recognizable pitchmen," according to John Lombardo of SPORTSBUSINESS JOURNAL. Charlotte-b ...

Tags: Charlotte Hornets, Marketing and Sponsorship

Baylor's New Adidas Uniforms Draw Attention

When Baylor, the No. 4 seed in the Big 12 men's basketball tournament, takes on top-seeded Kansas Friday night, they will not be wearing the lime-green adidas uniforms that created a stir on Twitter Thursday afternoon. ESPN.com’s Terry Bloun t wrote of the uniforms, which will be worn during ...

Tags: Marketing and Sponsorship, Adidas

Sponsors Flock To Lochte Ahead Of London Games

U.S. swimmer Ryan Lochte is projected to win as many as five individual gold medals during the London Games, and those "golden opportunities make Lochte a rarity among American Olympians: an athlete who doesn't send fear running down sponsors' legs," according to Matt McCue of ESPN THE MAGAZINE. Loc ...

Tags: Marketing and Sponsorship

NTRA, Jockey Club Roll Out Twitter Campaign

In an effort to revamp the sport of horse racing and grow its fan base, the NTRA and the Jockey Club are taking to social media sites to push their new brand “America’s Best Racing” by introducing the Twitter campaign #TheOtherMadness. The partnership’s Twitter handle will b ...

Tags: Horse Racing, NTRA, Marketing and Sponsorship

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