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John Hancock, Boston Marathon's Principal Sponsor, Cautious Of Marketing Efforts

Published in SportsBusiness Daily on 04 / 17 / 15

Marketing the Boston Marathon "is a delicate task" following the '13 bombings at the event, and nowhere is there "greater focus on striking just the right tone than at John Hancock, the financial company that is the Marathon’s principal sponsor," according to Callum Borchers of the BOSTON GLOB...

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Tags: Marketing and Sponsorship, Boston Marathon, John Hancock

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Ralph Lauren Criticized For Chinese-Made Uniforms

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Tags: Marketing and Sponsorship, USOC

Marvel, Russell Team Up For College Apparel Program

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Adidas Goes Retro With Texas A&M Football

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Tags: Marketing and Sponsorship, Adidas

StubHub Inks Deal With Sunderland, Everton

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Tags: Marketing and Sponsorship, English Premier League

Moet & Chandon Signs With PGA Of America

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Tags: Marketing and Sponsorship

Marketplace Roundup

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Tags: Marketing and Sponsorship

SiriusXM To Title Winter Classic Fan Fest

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Tags: Marketing and Sponsorship, SiriusXM, NHL

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Tags: Marketing and Sponsorship, MLB

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