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Subway Breaks Into EPL, Signing A Multiyear Sponsorship Deal With Liverpool FC

04 / 23 / 14

EPL club Liverpool FC today announced a multiyear deal with Subway that will see the sandwich chain break into the league. To begin the deal, Subway has sent its range of law-fat subs to participants on Liverpool FC Foundation programs all week ( LFC ). MARKETING WEEK's Lara O'Reilly notes Subw...

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Tags: Liverpool, Marketing and Sponsorship, Subway

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07/18/11
U.S. Loss Could Cost Players Endorsements

The U.S. women's national soccer team lost the FIFA Women's World Cup Final to Japan yesterday, and a win by the U.S. “could have given an even bigger boost to women’s pro soccer in this country and created a new group of endorsement darlings,” according to Bloomberg TV's Erik Scha ...

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07/18/11
Moore Tops WNBA Popular Jersey List

Lynx F Maya Moore’s No. 23 jersey was the most popular WNBA jersey based on sales at WNBAStore.com from October ’10 through June ’11. Moore, the top pick in the '11 WNBA Draft this past April, has the second best-selling jersey for a No. 1 pick since Sparks F Candace Parker. ...

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07/18/11
Marketplace Roundup

SPORTSBUSINESS JOURNAL’s Daniel Kaplan cites sources as saying that the ATP World Tour “is close to signing a global sponsorship deal with champagne brand Moet & Chandon that would begin” next year. A source said that the Moet deal “will be about one-half to one-third of ...

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07/15/11
New Under Armour Unis For South Carolina

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07/15/11
Jeter, Serena America's Favorite Athletes

Yankees SS Derek Jeter for the first time has been deemed America's favorite male athlete while tennis player Serena Williams tops the list of favorite female athletes for the third straight year, according to the Harris Poll's annual survey. Harris Interactive polled 2,163 adults from June 13-20 f ...

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07/15/11
Toyota Launching "Tag Your Wag" Promo

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07/15/11
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Mercedes Focuses Sports Budget On Golf

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07/14/11
ESPN Creates Spot For Fake Candy Bar

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