Featured Story

SportsBusiness Daily Seeks Entry-Level Staff Writer

Published in SportsBusiness Daily on 08 / 29 / 14

SportsBusiness Daily is seeking an entry-level Staff Writer at our Charlotte, N.C., headquarters. Qualified candidates will have excellent knowledge of sports and business issues, with equally strong writing and verbal skills. Must also have a solid work ethic and thrive in a team environment. Stron...

Read More

More Stories

Belk Seeks Advice To Be Effective Title Sponsor

Taking over for Meineke Car Care as title sponsor of this year's college football bowl game in Charlotte, department store chain Belk has begun "soliciting advice from Atlanta-based Chick-fil-A on how to be an effective bowl sponsor," according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. So ...

Tags: Marketing and Sponsorship

Messi To Be Face Of EA Sports' FIFA Soccer

EA Sports has signed La Liga club Barcelona F Lionel Messi to a multiyear deal that will see him become the global face of the "EA Sports FIFA" soccer franchise. Messi will make his debut in March on the cover of "FIFA Street." He will become the cornerstone of marketing and advertising campaigns, f ...

Tags: Marketing and Sponsorship, EA Sports

Suh Sponsors Quiet After Stomping Incident

Chrysler Senior Manager of Marketing, Advertising & Product Communications Dianna Gutierrez did not speculate Friday on whether Lions DT Ndamukong Suh's "growing reputation as a dirty player will impact any future work he might do with the company," according to Eric Lacy of the DETROI ...

Tags: Marketing and Sponsorship, Chrysler Corp.

Tiger Woods' Marketing Appeal On The Rise?

After two years of "injuries, lackluster play and damage control,” Tiger Woods now appears to be “turning a professional corner,” according to Ken Belson on the N.Y. TIMES. Woods this year has signed new sponsorship deals with Rolex and sports nutrition start-up Fuse Science, which ...

Tags: Marketing and Sponsorship, Golf

Reebok Considering $1 Shoe In India

Reebok is "considering offering a shoe that fits the budget" of India's rural poor, with a price tag as low as $1 a pair, according to Preetika Rana of the WALL STREET JOURNAL. Reebok Corporate Communications Manager Daniel Sarro in an e-mail wrote a pilot project is under way aimed at "testing the ...

Tags: Reebok, Marketing and Sponsorship

Olympic Marketing Notes

In N.Y., Tanzina Vega noted the IOC is “focusing the latest iteration of its promotional campaign on the 12- to 19-year-old market.” The campaign, called “Best of Us,” via Cole & Weber United, “continues the theme of previous Olympic campaigns that encourag ...

Tags: Marketing and Sponsorship

New Chrysler Ad To Feature Suh

A new 60-second commercial for the '12 Chrysler 300 featuring Lions DT Ndamukong Suh "is scheduled to debut during" Thursday's Packers-Lions game, according to Bill Shea of CRAINS' DETROIT BUSINESS. The spot includes Suh and "metro Detroit neighborhoods and people, similar to the 'Imported from Det ...

Tags: Marketing and Sponsorship, Chrysler Corp., Detroit Lions

LOCOG Unveils '12 London Olympics Uniforms

The adidas uniforms that volunteers and staff members will during the ’12 London Games were unveiled Tuesday, and LOCOG officials said that they were “influenced by the Grenadier Guards, the Beatles and Henley regatta,” according to Owen Gibson of the GUARDIAN. The outfits have a " ...

Tags: Marketing and Sponsorship, Adidas

Marketplace Roundup

The LPGA Monday announced that Kia Motors America has been designated the official automotive partner of the LPGA. Kia will also serve as the official tournament vehicle of eight LPGA events, and the title sponsor of the Kia Performance Awards, which will be presented at the ’12 CME Group Tit ...

Tags: Marketing and Sponsorship

NHL To Promote New "Mission: Impossible" Movie

The NHL has signed a marketing partnership with Paramount Pictures to promote the film "Mission: Impossible -- Ghost Protocol," which debuts on Dec. 21. It is the league's first fully integrated branding partnership with a Hollywood film. Terms of the deal were not known. The league will integ ...

Tags: NHL, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug