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Taste Of Success: Coca-Cola Extends Partnership With NASCAR, ISC Through '23

Published in SportsBusiness Daily on 01 / 17 / 18

Coca-Cola has extended its partnership with NASCAR that will "see the continuation of Coke being the 'Official Soft Drink of NASCAR' that it has held" since '98, according to Maury Brown of FORBES. The deal, which includes ISC, will "continue the long-standing partnership" through '23. The exte...

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Tags: Marketing and Sponsorship, NASCAR, Coca-Cola

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