Featured Story

Fox Sports To Make Strong Pitch At Next Month's Upfront Behind NFL, CFB, World Series

Published in SportsBusiness Daily on 04 / 21 / 17

There is about a month before Fox presents its '17-18 upfront slate to advertisers, and the company's sports division "would like media buyers to start looking ahead to the fall," when its NFL, college football and World Series coverage "make the net a must-buy for marketers looking to reach the gre...

Read More

Tags: Fox, Marketing and Sponsorship

More Stories

08/19/14
Newton, Manning Star In New Gatorade Ads

ADWEEK's Tim Nudd noted Panthers QB Cam Newton and Broncos QB Peyton Manning appear in a new Gatorade ad campaign via TBWA\Chiat\Day that "shows people in convenience stores being denied the sports beverage until they're actively sweating." Eight hidden-camera style videos are "anchored by Rob ...

Tags: Marketing and Sponsorship, NFL

08/18/14
Xfinity Set To Replace Nationwide In NASCAR Deal

Comcast's Xfinity service is "considering a five- to six-year deal" valued at more than $100M to title sponsor NASCAR's second-level series, according to a source cited by Tripp Mickle of SPORTSBUSINESS JOURNAL. The potential agreement would see Comcast pay approximately $9M in rights fees and $9M i ...

Tags: Marketing and Sponsorship, Comcast, NASCAR

08/18/14
Ray Rice Not In M&T Bank's Ravens Ads

Learn more about M&T Bank M&T Bank today is "launching a new advertising campaign" with the Ravens, and while RB Ray Rice has been a spokesperson for the bank for the past four years, its TV ads "won't feature any of the team's players," according to Joanna Sullivan of the B ...

Tags: Marketing and Sponsorship, MT Bank, Baltimore Ravens, NFL

08/18/14
Ditka Teams Up With Kids Clothing Store

Premium children's store Peek Kids has teamed up with Pro Football HOFer Mike Ditka "on a limited run of boys' T-shirts graced with his words of wisdom," according to Alexia Elejalde-Ruiz of the CHICAGO TRIBUNE. One shirt reads, "You never really lose until you quit trying." It has a "big 1985 on th ...

Tags: Marketing and Sponsorship, Chicago Bears, NFL

08/18/14
Hunter-Reay Signs Three-Year Extension With DHL

Verizon IndyCar Series driver Ryan Hunter-Reay is "signed, sealed and delivered for three more seasons with Andretti Autosport and sponsor DHL," according to Bruce Martin of FOXSPORTS.com. Hunter-Reay "signed the contract extensions" yesterday prior to the ABC Supply Wisconsin 250 at the Milwaukee M ...

Tags: Marketing and Sponsorship, IndyCar, DHL

08/18/14
Virtual On-Field Ads Causing A Stir

The NFL "always is looking for ways to generate new revenue," so putting virtual ads on the field in the next round of TV contracts "has to be tempting," according to Ben Volin of the BOSTON GLOBE. But this is "not an area to be messed with." Toyota ads displayed virtually on the playing surface du ...

Tags: Marketing and Sponsorship, NFL, Toyota

08/18/14
Hallmark Ornament Features Aaron Rodgers

Hallmark stores in Wisconsin "already are stocking their shelves and supply rooms with one of the card-and-gift company's first Christmas ornaments" of '14, which features the likeness of Packers QB Aaron Rodgers, according to Paul Gores of the MILWAUKEE JOURNAL SENTINEL. Hallmark is "featuring the ...

Tags: Marketing and Sponsorship, Hallmark, Green Bay Packers, NFL

08/15/14
Lexi Thompson A Hit In New Puma Spot

Golfer Lexi Thompson's appearance in the " edgy, racy new Puma commercial " has created "quite the buzz" at this week's Wegmans LPGA Championship in Rochester, according to Randall Mell of GOLFCHANNEL.com. The "Calling All Troublemakers" spot "winds and cuts its way through scenes with a number ...

Tags: Marketing and Sponsorship, Puma, LPGA

08/15/14
Monster Energy Activating Around PBR Event

Monster Energy Drink’s growing presence with PBR will be highlighted again this weekend when the Built Ford Tough Series returns from its three-month summer hiatus in Tulsa. Monster, the official energy drink of PBR since ’12, will host a “Dirt Party” Saturday night at the Ex ...

Tags: Marketing and Sponsorship, PBR

08/15/14
Sporting KC Rolls Out In-House Fashion Line

Sporting KC on Thursday afternoon unveiled its in-house-designed Sporting Club Brand fashion line -- a venture that the club hopes will amount to 10% of its merchandise revenue within the next few months. The lifestyle line, which will be sold online and at Sporting Park, is heavily focused toward n ...

Tags: Sporting Kansas City, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug