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Published in SportsBusiness Daily on 07 / 23 / 14

Sports On Earth's Patrick Hruby : "The NFL expects between 15 and 25 percent of its retirees to come down with neurodegenerative diseases! … How is that not a headline? I'm dead serious." Yahoo Sports' Dan Wetzel : "Won't embarrass the player, but at MAC Media Day today had one tell...

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10/20/11
Marketplace Roundup

Watch The Clip Kia Motors America today will debut "Time to Shine," a 30-second TV spot via David & Goliath that features Clippers F Blake Griffin. In the ad, an inline skating ...

Tags: Marketing and Sponsorship

10/19/11
Home Depot Does Not Renew Speed Deal

The Home Depot declined to renew its entitlement for Speed's NASCAR program "Race Day presented by The Home Depot." Speed currently is in discussions with at least two companies interested in replacing The Home Depot as the presenting sponsor of its "Race Day" telecast. The show, which is produced l ...

Tags: Marketing and Sponsorship, Home Depot

10/19/11
Mississippi State To Wear Special Uniforms

Mississippi State Univ. will wear a special adidas football uniform for the Nov. 26 season finale against Ole Miss. The "rivalry" design will feature a maroon jersey and pants, with gold numbers and "Hail State" on the name plate. The gold accents on the uniform tie into the trophy the teams annual ...

Tags: Marketing and Sponsorship, Adidas

10/19/11
Kevin Plank Talks NBA, Nike Takeover

Under Armour Chair, President & CEO Kevin Plank participated in a Q&A with FOOTWEAR NEWS' Neil Weilheimer, who notes Plank is “as much inspirational coach and company cheerleader as CEO." He has in recent years "overhauled his footwear strategy, bringing in new leadership, im ...

Tags: Marketing and Sponsorship, Under Armour

10/19/11
Marketplace Roundup

USA TODAY's Gary Stoller in a front-page Money section story reports a "growing number of U.S. airlines ... are reaching out to advertisers." Ads are "appearing not only on overhead bins, seat backs and tray tables but on flight attendants' aprons, snack boxes and napkins." In the past, Southwest "p ...

Tags: Marketing and Sponsorship

10/18/11
Geico Close To Renewing NHL Deal

Geico is "close to completing a renewal of its NHL sponsorship for an additional three years," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. Geico has been a league sponsor "since the 2010 Winter Classic in Boston and has inserted its caveman spokescharacters into NHL-themed adver ...

Tags: Marketing and Sponsorship, NHL, Geico

10/18/11
World Series Gear In Demand In St. Louis

Many St. Louis-area stores opened early yesterday morning "to accommodate fans on the hunt for World Series gear," according to Kavita Kumar of the ST. LOUIS POST-DISPATCH. Majestic Athletic President Jim Pisani, whose company is the official on-field uniform provider for MLB, said, “Right now ...

Tags: Majestic Athletic, MLB, Marketing and Sponsorship, St. Louis Cardinals, Milwaukee Brewers

10/18/11
UFC's Silva Earning Star Status In Brazil

UFC fighter Anderson "Spider" Silva’s celebrity status “is hitting fever pitch in Brazil, making him one of the first MMA fighters outside of America to really make it into the mainstream,” according to Hywel Teague of ESPN.com. Silva looks set to be “the first South American ...

Tags: Marketing and Sponsorship, UFC

10/18/11
Marketplace Roundup

SCENEDAILY.com’s Bob Pockrass noted NASCAR driver Matt Kenseth, who sits third in the Chase for the Sprint Cup standings, “still needs sponsors for 2012.” But that “won’t keep Kenseth out of a ride,” as team owner Jack Roush “has committed to running Carl Ed ...

Tags: Marketing and Sponsorship

10/17/11
McDonald's Close To Re-Upping TOP Sponsorship

McDonald's is "close to finalizing an eight-year extension" of its IOC TOP sponsorship, ensuring the QSR will "continue serving Olympic athletes for four more Games," according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The deal is valued at $180-200M and "gives the company worldwide marketing right ...

Tags: Marketing and Sponsorship, McDonalds, IOC

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