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Overnight Ratings: NASCAR's Brickyard 400 Down On ESPN; UFC On Fox Flat

Published in SportsBusiness Daily on 07 / 28 / 14

ESPN earned a 3.2 overnight rating for the Crown Royal 400 from Indianapolis Motor Speedway yesterday afternoon, which annually marks ESPN’s first NASCAR Sprint Cup Series race of the season. That figure is down from a 3.4 overnight last year, but up from a 3.0 in ’12, when the race ...

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Tags: Research and Ratings

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