Featured Story

Amazon Could Look To Charge Advertisers $2.8M For Ad Packages Around "TNF"

Published in SportsBusiness Daily on 06 / 23 / 17

Amazon is looking to charge advertisers $2.8M for packages that include 30-second spots during the "TNF" games it will "stream live to its Prime customers this coming season," according to sources cited by Jessica Toonkel of REUTERS. Amazon is paying $50M "to the NFL to stream this season's 10 Thurs...

Read More

Tags: Amazon, Marketing and Sponsorship

More Stories

10/16/14
LeBron To Endorse Kia Motors

Cavaliers F LeBron James has signed a deal with Kia Motors to "be the ambassador of its new luxury sedan, the K900," according to Darren Rovell of ESPN.com. LRMR Management Founder Maverick Carter, James' agent, said that James this summer "asked if he could get the new $66,000 car to drive around." ...

Tags: Marketing and Sponsorship, NBA, Kia Motors

10/16/14
Microsoft Tailored Sideline Tablets To NFL's Demands

Microsoft "knew it would be doing business with a meticulous partner" when it agreed to a long-term sponsorship of the NFL last year, and the development of the company's Surface tablets specifically for use on the league's sidelines "offers a window into the relationship between the NFL and it ...

Tags: Marketing and Sponsorship, Microsoft, NFL

10/16/14
Sources: Goodyear May Nab Cotton Bowl Rights

With AT&T's decision to no longer serve as the naming-rights sponsor for the Cotton Bowl, Goodyear is "the current front-runner" to take on that role, according to sources cited by Chuck Carlton of the DALLAS MORNING NEWS. An agreement with Goodyear "could continue a Cotton Bowl trend of well-kn ...

Tags: Marketing and Sponsorship, ATT

10/16/14
DraftKings Inks Deal With Patriots

Also see : Boston Globe on Patriots-DraftKings Daily fantasy sports operator DraftKings has signed a marketing agreement with the Patriots, marking its first deal with an NFL team. DraftKings will gain a variety of online and offline promotional assets, including digital signage in Gillett ...

Tags: Marketing and Sponsorship, New England Patriots

10/15/14
Converse Suing Over Chuck Taylor Copycats

Converse is "filing lawsuits against 31 companies, accusing them of trademark infringement on its widely recognizable Chuck Taylor shoe," according to Rachel Abrams of the N.Y. TIMES. Converse, owned by Nike, said that some of its "core elements have been co-opted by the likes of Walmart, Kmart and ...

Tags: Marketing and Sponsorship, Converse, Nike

10/15/14
Nike Sees 3D Printing As Innovative Tool

Nike CEO Mark Parker "knows that there is real pressure" to keep coming up with original ideas, and this is where 3D printing has become "so relevant" for the company, according to Janey Davies of INSIDE3DP.com. Utilizing 3D printing "allows the designers at Nike to be as creative as they wish, and ...

Tags: Marketing and Sponsorship, Nike

10/15/14
Marketplace Roundup

In Portland, Matthew Kish noted the Univ. of Iowa in June “signed an extension that will keep its athletes in Nike uniforms and footwear” through the end of the '17-18 academic year. The extension include $1.5M "in Nike Footwear and apparel this year," which is an increase from $1.25M in ...

Tags: Marketing and Sponsorship

10/14/14
NBA Closer To Adding Jersey Ads

The idea of corporate ads landing on NBA jerseys took a step closer to happening, as the league has guaranteed that its network partners, ESPN and Turner, will be compensated. As part of the league's media rights deal that was signed earlier this month, national brands with jersey deals that would h ...

Tags: Marketing and Sponsorship, NBA

10/14/14
Heineken Signs Deal With MLS

MLS today announced that Heineken will become the league’s official beer in a five-year deal. The partnership will begin in January and see Heineken replace Budweiser as the official sponsor, which it had been for nearly 20 years. The new deal will give Heineken exclusive rights to MLS content ...

Tags: Marketing and Sponsorship, Heineken, MLS

10/14/14
Tech Firm Mophie Plans Super Bowl Spot

California-based tech company Mophie today will announce plans to advertise on NBC's Super Bowl XLIX broadcast, becoming the "first new advertiser to sign up since" the NFL was "widely seen as mishandling domestic violence charges against some players," according to Bruce Horovitz of USA TODA ...

Tags: Marketing and Sponsorship, NFL, Super Bowl

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug