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Lochte Scores First Endorsement Deal Since Rio Incident; 'Dancing With The Stars' Next?

Published in SportsBusiness Daily on 08 / 26 / 16

U.S. swimmer Ryan Lochte has signed his first new endorsement deal since his robbery scandal at the Rio Games, partnering with California-based Pine Bros. Softish Throat Drops. The 12-time Olympic medalist will appear in a series of commercial and print ads titled, "Pine Brothers Softfish Throat Dro...

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01/14/14
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01/14/14
Marketplace Roundup

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01/13/14
Visa To Launch New Campaign During Sochi Games

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01/13/14
NBC Stops Taking Sochi Ad Orders

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Tags: NBC, Marketing and Sponsorship

01/13/14
Johansson Stars In SodaStream Super Bowl Ad

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01/13/14
NBA Debuts Nickname Jerseys For Heat-Nets

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01/13/14
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Execs Address Controversy In PartyPoker Deal

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