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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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07/20/11
BYUtv "Advertising" Selling Fast

BYUtv is "having no trouble selling advertising for its upcoming telecasts" of the school's football and basketball games, though the network is "not calling it advertising," according to Scott Pierce of the SALT LAKE TRIBUNE. BYU Broadcasting Managing Dir Derek Marquis said, "We call it underwriti ...

Tags: Marketing and Sponsorship

07/20/11
Sentient Jet To Title Sponsor Breeders' Cup Juvenile

Sentient Jet has announced that it has become the title sponsor of the new Breeders’ Cup Juvenile Sprint, one of the 15 races that comprise the Breeders' Cup. The Juvenile Sprint marks the third Breeders' Cup race that Sentient will title, following the $1M Filly & Mare Spri ...

Tags: Marketing and Sponsorship, Churchill Downs Inc., Horse Racing

07/20/11
Marketplace Roundup

DAILY VARIETY’s Stuart Levine reported the NHL is partnering with Disney "to help bring younger fans closer to the game.” Merchandise based on Disney Channel's "Phineas and Ferb" show will make its way "into NHL rinks around North America next season, with video from the series also ...

Tags: Marketing and Sponsorship

07/19/11
Mendenhall Sues Over Lost Champion Deal

Steelers RB Rashard Mendenhall yesterday filed suit against Hanesbrands, "asking for more than $1 million in damages" after the company's Champion brand terminated his endorsement deal in May, according to Darren Rovell of CNBC.com. After Champion ended the sponsorship "due to tweets related ...

Tags: Marketing and Sponsorship, Pittsburgh Steelers, Champion

07/19/11
Clarke Aims To Capitalize On British Open Win

International Sports Management officials are planning to launch an "all-out effort to maximise" British Open winner Darren Clarke's potential off-course earnings, according to Karl MacGinty of the Irish INDEPENDENT. ISM's Chubby Chandler said, "Darren's already a brand and is massively popular all ...

Tags: Marketing and Sponsorship, Golf

07/19/11
World Cup Loss Will Cost U.S. Off The Field

The U.S. women's soccer team “might have just left $10 million in endorsements on the table after Sunday's shocking loss to Japan” in the FIFA Women's World Cup Final, according to Rich Thomaselli of AD AGE. U.S. F Abby Wambach and G Hope Solo were “likely the biggest endorsement l ...

Tags: Marketing and Sponsorship, Soccer

07/19/11
Rogers Cup Changes "Sexist" Slogan

Women's groups complained that Rogers Cup poster was sexist The WTA Rogers Cup was "forced to change its slogan after a backlash claimed the original was sexist," according to Chris Chas ...

Tags: Marketing and Sponsorship, Tennis

07/18/11
U.S. Loss Could Cost Players Endorsements

The U.S. women's national soccer team lost the FIFA Women's World Cup Final to Japan yesterday, and a win by the U.S. “could have given an even bigger boost to women’s pro soccer in this country and created a new group of endorsement darlings,” according to Bloomberg TV's Erik Scha ...

Tags: Marketing and Sponsorship, Soccer, Nike

07/18/11
Moore Tops WNBA Popular Jersey List

Lynx F Maya Moore’s No. 23 jersey was the most popular WNBA jersey based on sales at WNBAStore.com from October ’10 through June ’11. Moore, the top pick in the '11 WNBA Draft this past April, has the second best-selling jersey for a No. 1 pick since Sparks F Candace Parker. ...

Tags: Marketing and Sponsorship, WNBA

07/18/11
Marketplace Roundup

SPORTSBUSINESS JOURNAL’s Daniel Kaplan cites sources as saying that the ATP World Tour “is close to signing a global sponsorship deal with champagne brand Moet & Chandon that would begin” next year. A source said that the Moet deal “will be about one-half to one-third of ...

Tags: Marketing and Sponsorship

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