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Comcast Signs Sponsorship Deal With USOC Covering Both PyeongChang, Tokyo Games

Published in SportsBusiness Daily on 12 / 07 / 16

Comcast has signed a four-year sponsorship deal with the USOC, gaining marketing rights it did not previously own despite subsidiary NBCUniversal’s long-term, $7.65B television deal with the Olympics. Comcast claims several categories with Team USA in the deal, becoming the official provider o...

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Tags: Marketing and Sponsorship, USOC, Comcast

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04/11/14
Marketplace Roundup

Tennis player Maria Sharapova on Friday announced that she will become the new co-Owner of Supergoop!, a "skincare company focused on preventing damage caused by sun exposure." USA TODAY's Douglas Robson noted financial terms of the deal were not disclosed. Sharapova "called her involvement 'organic ...

Tags: Marketing and Sponsorship

04/10/14
IBM Debuts New Campaign During Masters

IBM during The Masters is "teeing up about 50 commercials that will run just once," according to Andrew Adam Newman of the N.Y. TIMES. To introduce the new “Made With IBM” campaign, the company "dispatched three filmmakers to 17 countries to document its technology in action." About ...

Tags: Marketing and Sponsorship, PGA Tour, Golf, IBM

04/10/14
Chips & Putts: "Game Golf" Sales Going Well

See the Listing for The Masters USA TODAY's Mike Snider notes Game Golf , the "system for tracking your scores and game play on indiegogo.com," can now be "ordered online and purchased in Apple retail stores nationwide" for $249. The system since launching 11 months ago has "raised mo ...

Tags: Marketing and Sponsorship, Golf, PGA Tour

04/10/14
AT&T Sponsoring Renamed UT-OU Game

The move to change the name of the annual Univ. of Texas-Univ. of Oklahoma football game "to the Red River Showdown came about in part because corporate sponsor AT&T is trying to make the biggest footprint possible in the world of Texas sports," according to Chad Swiatecki of the AUSTIN BUSINE ...

Tags: Marketing and Sponsorship, ATT

04/10/14
Adidas Brings Back Popular Rod Laver Shoes

After a "seemingly permanent hiatus," adidas' Rod Laver shoe "came back in stock in March," according to Jason Horowitz of the N.Y. TIMES. The shoe's "apparent phasing out" became a "cause of concern among mild-mannered, mild-motioned guys who come home, pull off work shoes and, Mr. Rogers-like ...

Tags: Marketing and Sponsorship, Adidas

04/09/14
Fox Business Net To Sponsor Dufner

Fox Business Network will sponsor pro golfer Jason Dufner at The Masters this week in a deal that will see him "wear the network's FBN logo on his shirt collar," according to Brian Steinberg of VARIETY. The deal started with yesterday's practice round at Augusta National, and FBN Senior VP/Programmi ...

Tags: Marketing and Sponsorship, Golf, Fox

04/09/14
Beckham, Diageo Creating New Scotch Brand

Diageo has teamed up with David Beckham to launch Haig Club, a newly created Scotch that "showcases butterscotch and toffee," according to Peter Evans of the WALL STREET JOURNAL. It is Diageo's latest attempt "to attract new drinkers into the fast-growing whiskey category." Terms of the partnership ...

Tags: Marketing and Sponsorship

04/09/14
Marketplace Roundup

ESPN.com's Darren Rovell reported Nike has "decided to raise prices on two of the three types" of NFL jerseys it sells. Nike did "not announce the increase in price, but retailers, including the official league online store, started charging more on April 1." The Game jersey, which is the "cheapest ...

Tags: Marketing and Sponsorship

04/08/14
Cowboys Forced To Cover AT&T Ads

The NCAA is "a stickler when it comes to corporate partnerships," but it was "a bit of a mystery why AT&T’s usually ubiquitous globe logos were also covered from public view" during the Final Four at AT&T Stadium, according to Cheryl Hall of the DALLAS MORNING NEWS. AT&T is a "memb ...

Tags: NCAA, ATT, Marketing and Sponsorship

04/08/14
Illinois Set To Unveil Rebrand Results

The Univ. of Illinois athletics department has planned an "unveiling of the results of a more than year-long 'rebranding' process with Nike" on April 16, according to Christine Des Garennes of the Champaign NEWS-GAZETTE. UI's football, men's basketball and women's basketball teams will be "sport ...

Tags: Marketing and Sponsorship, Nike, Big Ten

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