Featured Story

USL Club Sacramento Republic FC's New Jersey Sponsorship Deal Key To MLS Bid

Published in SportsBusiness Daily on 10 / 17 / 17

USL club Sacramento Republic has signed a binding five-year deal with UC Davis Health for a potential MLS jersey sponsorship. The deal is believed to be the first time that any MLS expansion bidder has secured this kind of agreement prior to being granted a franchise by the league. UC Davis Health h...

Read More

Tags: Marketing and Sponsorship

More Stories

02/04/15
McIlroy Reaches Settlement With Horizon Sports

The IRISH TIMES' Aoife Carr reports Rory McIlroy's case against former management company Horizon Sports Management "has been settled," and the four-time major winner "will pay the firm more than" US$25M and "possibly" up to US$30M, plus costs, as part of the settlement. The agreement was announced ...

Tags: Marketing and Sponsorship, Golf

02/04/15
Marketplace Roundup

The NBA Kings yesterday announced a "sponsorship agreement" with DraftKings. In Sacramento, Ben van der Meer reports the daily fantasy sports site will "sponsor the team's blog, game previews, replays and graphics on telecasts, and signage at games and on the team's website" ( BIZJOURNALS.com, ...

Tags: Marketing and Sponsorship

02/03/15
CBS To Charge $5M For Super Bowl 50 Spot

CBS for Super Bowl 50 next year "is likely to hit the market" with a rate of $5M for a 30-second spot, according to sources cited by John Ourand in this week's SPORTSBUSINESS JOURNAL. That price "would be a record high for Super Bowl advertising" and about 10% "higher than the rate card NBC used" th ...

Tags: Marketing and Sponsorship, Super Bowl

02/03/15
Nationwide Not Sorry For Controversial Spot

Nationwide Insurance is "considering whether or not to drop" its  controversial Super Bowl spot  "after a backlash on social media," according to Luciana Lopez of REUTERS. Nationwide Associate VP/Corporate Marketing & PR Joe Case yesterday said some of the reaction "was stronger t ...

Tags: Marketing and Sponsorship, Nationwide Insurance, Super Bowl

02/03/15
Lexus, Kia Among Super Bowl Ad Winners

Lexus, Mercedes-Benz and Kia "came out on top" among auto brands that advertised in the Super Bowl, according to David Undercoffler of the L.A. TIMES. Lexus "had a particularly good day" with a spot for its RC 350 that was "good enough to give the car a 1,820% increase in searches" on Kelley Bl ...

Tags: Marketing and Sponsorship, Super Bowl

02/03/15
Marketplace Roundup

In St. Louis, Brian Feldt reports Rams DT Michael Brockers is the latest NFL player to "go public" with S.F.-based Fantex. The company paid Brockers $3.44M in exchange for 10% of his "future brand income." More than "362,000 shares will be available." Fantex "projects Brockers to have a 12-year NFL ...

Tags: Marketing and Sponsorship

02/02/15
Super Bowl Ads Have More Serious Tone

Many national ads on NBC during yesterday's Super Bowl "sought to tug at viewers’ heart strings rather than make them burst out laughing," according to Emily Steel of the N.Y. TIMES. The offerings "were not devoid of the usual mix of celebrities, animals and slapstick comedy, but ads cele ...

Tags: Super Bowl, Marketing and Sponsorship

02/02/15
A-B's "Lost Puppy" Tops USA Today Poll

Budweiser's "Lost Puppy" Super Bowl ad last night "scampered ahead of the pack" to win USA Today's consumer-judged Ad Meter poll for the third consecutive year, according to Bruce Horovitz of USA TODAY. It was a "second year of success for Budweiser with its puppy and Clydesdale horses." An online a ...

Tags: Marketing and Sponsorship, Super Bowl

02/02/15
Nationwide's Super Bowl Ad Sparks Controversy

Nationwide's "Make Safe Happen" Super Bowl ad "provoked such a huge, overwhelmingly negative reaction on Twitter that the company released a statement" late last night, according to Abid Rahman of the HOLLYWOOD REPORTER. The ad, which featured a boy "talking about all the things he'll never get ...

Tags: Marketing and Sponsorship, Super Bowl, Nationwide Insurance

02/02/15
Butler, Edelman Going To Disneyland

Patriots CB Malcolm Butler and WR Julian Edelman "are going to Disneyland," as the two teammates "recorded the traditional 'I'm going to Disneyland' commercial" after last night's 28-24 Super Bowl win, according to Joseph Pimentel of the ORANGE COUNTY REGISTER. They "will receive a hero's welcome wh ...

Tags: Marketing and Sponsorship, Super Bowl

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug