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Browns Sign Multiyear Deal With Fifth Third To Become Team's Second Bank Sponsor

Published in SportsBusiness Daily on 09 / 22 / 17

The Browns have reached a multiyear agreement with Cincinnati-based Fifth Third Bank to be the team's retail bank, completing a two-bank sponsorship approach it sought after cutting ties with PNC Bank in February. Cleveland-based KeyBank in June signed a long-term partnership to be the Browns' offic...

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Tags: Marketing and Sponsorship, Cleveland Browns

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Bright Nike Apparel Turns Heads At Aussie Open

Nike's "huge troupe of performers" at the Australian Open is outfitted in apparel "designed to make an 'unapologetic visual statement' and give wearers a competitive advantage via 'disruptive patterns,'" according to Liam Mannix of the SYDNEY MORNING HERALD. The collection, "apparently inspired by M ...

Tags: Nike, ATP, Australian Open, Marketing and Sponsorship

A-B Super Bowl Push Looks To Social Media

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Tags: Marketing and Sponsorship, Super Bowl, Anheuser Busch

LPGA's Pancake Signs Deal With Waffle House

GOLFWEEK's Beth Ann Nichols reports golfer Brooke Pancake has "announced Waffle House as her newest sponsor." Pancake, who is entering her third year on the LPGA, will "visit Waffle House restaurants throughout the country while traveling ... and carry the chain's logo on her bag." She also will be ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In Boston, Gayle Fee noted the BodyArmor-themed party bus for Patriots TE Rob Gronkowski "was banned from Gillette Stadium" for Sunday's AFC Championship. Gronkowski has invested in the sports drink , but the NFL "gives Pepsi the exclusive right to promote its soft drinks inside the stadium," so th ...

Tags: Marketing and Sponsorship

Lynch's Gold Cleats Not Allowed

Seahawks RB Marshawn Lynch "planned to wear" a pair of gold Nike cleats in yesterday's NFL Championship game against the Packers, but the NFL "found out" and threatened to eject him from the game if he wore them, according to Fox' Jay Glazer. The league "actually contacted the Seahawks and threatene ...

Tags: Marketing and Sponsorship, NFL, Seattle Seahawks

Quaker Oats Extends Kit Deal With Fire

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Tags: Quaker Oats, Chicago Fire, Marketing and Sponsorship

Nike Breaks Out Bright Colors At Aussie Open

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Tags: Marketing and Sponsorship, Nike

BMW Returns To Super Bowl After Four Years

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Tags: Super Bowl, Marketing and Sponsorship, BMW, Toyota

Univ. Of Florida Extends Nike Deal Through '24

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Tags: NCAA, SEC, Nike, Marketing and Sponsorship

Chevy To Sponsor NHRA's John Force Racing

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