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PGA Tour Honors Arnold Palmer With Full-Page Ad As Tributes Continue To Roll In

Published in SportsBusiness Daily on 09 / 27 / 16

The PGA Tour today took out a full-page ad in USA Today to honor Arnold Palmer, who died Sunday at the age of 87. The ad shows a black-and-white photo of Palmer from his playing days with the words "Thank You" posted at the bottom. The logos for the PGA Tour and the Arnie's Army Charitable Founda...

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CNBC Show Title Sponsoring Sprint Cup Race

Phoenix Int'l Raceway on Friday announced that CNBC's reality series, "The Profit," has joined the track's group of corporate sponsors and will title sponsor the March 2 NASCAR Sprint Cup Series race at the track. Small Business Fueling America will serve as presenting sponsor. Camping Wor ...

Tags: Marketing and Sponsorship, NASCAR

Lockheed Martin To Title Sponsor Armed Forces Bowl

Armed Forces Bowl organizers on Friday announced that security and aerospace company Lockheed Martin will be the game's title sponsor "under a three-year agreement" through '16, according to Jimmy Burch of the FT. WORTH STAR-TELEGRAM. The first Lockheed Martin Armed Forces Bowl will "be played in De ...

Tags: Marketing and Sponsorship

Verizon Wireless To Sponsor Montoya

Verizon Wireless today announced an "expanded partnership with Team Penske" that includes primary sponsorship of IndyCar driver Juan Pablo Montoya for eight races in '14, according to Jenna Fryer of the AP. The company also is "continuing its full-season sponsorship of Will Power." Verizon will be t ...

Tags: Marketing and Sponsorship, IndyCar

Toyota To Sponsor Renovated DIS

Toyota has signed on to become the first of four founding sponsors at the renovated Daytona Int'l Speedway. The 11-year deal gives Toyota naming rights for one of five entrances to the venue and extends its sponsorship of seven other ISC tracks. Sources valued the deal at $6-7M a year. The spon ...

Tags: Marketing and Sponsorship, Toyota

Duck Commander To Sponsor TMS Race

Texas Motor Speedway took a "creative and controversial path" in '13 when it signed the NRA as the title sponsor of its spring NASCAR Sprint Cup Series race, and this year, a "controversy of a different type is coming," as TMS on Thursday announced a three-year deal with hunting call company ...

Tags: Marketing and Sponsorship, NASCAR

Food City, Bristol Extend Title Sponsorship

Food City parent company K-VA-T Foods and Bristol Motor Speedway on Thursday announced that the title sponsorship deal for the track's spring NASCAR Sprint Cup race has been extended for five years, a length that in "today's economic climate is rare" in NASCAR, according to David McGee of the B ...

Tags: Marketing and Sponsorship, NASCAR

Seahawks Super Bowl Gear Selling Fast For Fanatics

Online retailer Fanatics said that in the 48 hours after Super Bowl XLVIII, sales of Seahawks gear were 200% better than those of Ravens items last year, and 150% "more than sales generated by Giants fans" after Super Bowl XLVI in '12, according to ESPN's Darren Rovell. Rovell said, "It has been a r ...

Tags: Marketing and Sponsorship, Seattle Seahawks

Panasonic Extends TOP Deal Through '24

Learn more about the International Olympic Committee (IOC) Panasonic extended its global Olympic sponsorship through '24, making it the first of the IOC's TOP sponsors to sign a deal beyond '20. Financial terms of the deal were not available. TOP deals are typically valued at more than $10 ...

Tags: Marketing and Sponsorship, Panasonic, IOC

Cubs, Giordano's Sign Sponsorship Deal

Chicago-based Giordano's yesterday announced a partnership with the Cubs to be the official pizza of the team and Wrigley Field. As part of the sponsorship deal, the Cubs on June 20 will host Giordano's Day and distribute 10,000 collectors-edition Ernie Banks bobblehead dolls bearing the Giordano's ...

Tags: Marketing and Sponsorship, Chicago Cubs, MLB

IndyCar In Talks For Title Sponsor

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Tags: IndyCar, Marketing and Sponsorship, Verizon

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