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2014 SBD/SBJ Reader Survey: Slive Still Seen As Most Effective Conference Commissioner

Published in SportsBusiness Daily on 11 / 26 / 14

The 10th annual SportsBusiness Daily/SportsBusiness Journal Reader Survey is in the books, and more than 1,000 voters weighed in on nearly 100 questions that spanned all facets of the industry. Voting was conducted over three weeks starting Oct. 13, with polling via SportsBusinessDaily.com and Sport...

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Pebble Beach Pairing Highlights Golf Relationship

The AT&T Pebble Beach National Pro-Am "remains one of the most important events on the PGA Tour, with so many corporate heavyweights that are valuable to tour affairs," and the amateur partners of golfer Ryan Palmer and Jason Bohn are the latest example of that, according to Doug Ferguson of the ...

Tags: Marketing and Sponsorship, Golf

CBS, Turner Launch "Brackets Everywhere" Campaign

Turner and CBS Sports today “will tip off a multimedia, marketing campaign to get everybody ready" for the NCAA men's basketball tournament, according to Mike Reynolds of MULTICHANNEL NEWS. The "Brackets Everywhere" campaign includes "TV, digital out-of-home billboards with live score upda ...

Tags: CBS, TBS/TNT, NCAA, Marketing and Sponsorship

EA Sports Picks RG3 For Cover Of "NCAA 13"

EA Sports yesterday announced that former Baylor QB Robert Griffin III will be featured on the cover of the "NCAA Football 13" video game, which is slated for release on July 10. In addition to Griffin, a fellow Heisman Trophy winner will appear on the cover based on a fan vote. Starting March 12, f ...

Tags: Marketing and Sponsorship, EA Sports

Sprite Rolls Out NBA Star-Studded Campaign

Sprite during the NBA All-Star Weekend launched its "Uncontainable Game" campaign, debuting an ad Saturday featuring Lakers G Kobe Bryant and Heat F LeBron James “preparing to jet around the world to find undiscovered basketball talent,” according to Natalie Zmuda of AD AGE. Other NB ...

Tags: Marketing and Sponsorship

Knicks Ink Deal With Taiwanese Tire Maker

Capitalizing on the hype surrounding G Jeremy Lin, the Knicks have “signed a marketing deal for the rest of the season with Taiwan-based tire manufacturer Maxxis International,” according to Daniel Massey of CRAIN’S N.Y. BUSINESS. The agreement will make the tire maker “ ...

Tags: Marketing and Sponsorship, New York Knicks

Marketplace Roundup

In Boston, Sarah Coffey reported Red Sox 1B Adrian Gonzalez and Eastern Bank “are teaming up for a second year in an endorsement agreement that includes a charitable partnership, personal appearances and promotions.” Eastern Bank first signed Gonzalez in ’11 after he “was tra ...

Tags: Marketing and Sponsorship

Rose Re-ups With Adidas For More Than $200M

Bulls G Derrick Rose has “secured one of the richest shoe endorsement deals in history, a package that could pay him more than $200 million across the remainder of his career,” according to a source cited by Adrian Wojnarowski of YAHOO SPORTS. Rose signed a 13-year deal Friday “to ...

Tags: Marketing and Sponsorship, Adidas

Santorum Sponsoring Daytona 500 Entry

Republican presidential candidate Rick Santorum is sponsoring the No. 26 Front Row Motorsports Ford driven by Tony Raines during tonight's Daytona 500, a day before the "pivotal primary election in Michigan," according to Nate Ryan of USA TODAY. Santorum's "Made in the USA" slogan "will adorn the ho ...

Tags: Marketing and Sponsorship, NASCAR

Teams Capitalizing On Daytona 500 With Renewal Talks

Several NASCAR teams this past weekend “jump-started renewal talks with major primary sponsors,” according to Tripp Mickle of SPORTSBUSINESS JOURNAL. Hendrick Motorsports, Earnhardt Ganassi Racing, Stewart-Haas Racing, Michael Waltrip Racing and Richard Petty Motorsports are "among the t ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

Fox To Air Full Daytona 500 Ad Lineup

Fox tonight during its coverage of the Daytona 500 will air the full lineup of advertisements that were scheduled to run during yesterday's coverage prior to the race being postponed due to rain. If the final rating falls short of Fox' guarantee to media buyers due to the Monday start, then it will ...

Tags: Marketing and Sponsorship, Fox, NASCAR

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