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New MLB Campaign Puts Focus On Young Players Like Harper, Trout, Kershaw, Bryant

Published in SportsBusiness Daily on 03 / 27 / 17

Your browser does not support iframes. MLB today is debuting a new promotional campaign entitled “This Season On Baseball” that essentially frames the sport like a popular primetime TV series returning for a new season. A series of ads, developed by Anomaly, N.Y., and directed by film...

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Marketplace Roundup

In N.Y., Andrew Adam Newman reports total spending for Under Armour's new women's line campaign with American Ballet Theatre principal dancer Misty Copeland "is estimated at" almost $15M. Kantar Media data shows that UA spent a total of $18M to "place advertising" in the U.S. in '13. Annual r ...

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AFib Awareness Promoted At Chicago Chase Race

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Tags: Marketing and Sponsorship, Chicagoland Speedway, NASCAR

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Tags: Marketing and Sponsorship, Samsung, Diageo, USA Basketball

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Tags: Marketing and Sponsorship, Brooks Sports

Hyperice Seeing Success With Kickstarter Campaign

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Tags: Marketing and Sponsorship, NASCAR

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Tags: Marketing and Sponsorship, Cleveland Cavaliers, Miami Heat, NBA

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Tags: Marketing and Sponsorship, Cleveland Cavaliers, Miami Heat, NBA

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Tags: Marketing and Sponsorship, NFL, Green Bay Packers

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