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"We won the championship. We're drinking champagne, but we have 14 guys grinding it out at a ballpark trying to watch it on their cell phones. They are the ones missing birthdays and their son's first Little League game" – Nationals President of Baseball Operations & GM Mike Rizzo , ...

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01/12/12
NFL Cracks Down On Counterfeit Merchandise Sales

There is a “burgeoning problem for the NFL: counterfeit merchandise sold from look-alike websites based in China,” according to a front-page piece by Gus Sentementes of the Baltimore SUN. The NFL in the past year has “filed a pair of lawsuits targeting 80 operators, mostly based in ...

Tags: Marketing and Sponsorship, NFL

01/12/12
Reebok To Highlight CrossFit Workout In Ad

Reebok during Sunday's Giants-Packers playoff game on Fox will debut its "first global marketing campaign featuring CrossFit," a type of workout that combines "sprinting, gymnastics, powerlifting, kettlebell training, weightlifting, rowing, and medicine ball training, among other activities," accord ...

Tags: Marketing and Sponsorship, Reebok

01/12/12
Verlander Promotes Video Game On "Conan"

Tigers P Justin Verlander appeared on TBS’ “Conan” last night in part to promote the upcoming release of 2K Sports’ “MLB 2K12” and the game’s new “Perfect Game Challenge.” 2K Sports for the third year will award $1M to a user that throws a perfec ...

Tags: Marketing and Sponsorship

01/12/12
NBA Names Heat Retailer Of The Year

The NBA has named the Heat as its '11 Team Retailer of the Year. The award came at the league's annual team licensing show in Las Vegas, held in conjunction with the current Sports Licensing and Tailgate Show. The Heat were named the first three-time winner of the award, having also won in '03 and ' ...

Tags: Marketing and Sponsorship, Miami Heat

01/12/12
Marketplace Roundup

In Green Bay, Thomas Rozwadowski noted State Farm is “offering Wisconsin residents a chance to win dinner for themselves and two friends” with Packers QB Aaron Rodgers. The grand prize also includes a "Rodgers-signed State Farm championship belt and a trip for two to see the Packers play ...

Tags: Marketing and Sponsorship

01/11/12
Jockey Trying To Capitalize On Tebow-Mania

Broncos QB Tim Tebow appears “shirtless in an advertisement for the Jockey 'Sport' underwear collection” on the company's website that contains the header, "Playoffs. It's Tebow Time," according to Michael McCarthy of USA TODAY. The image first appeared on Jockey’s websit ...

Tags: Marketing and Sponsorship

01/11/12
Alabama Merchandise Sales Rise After Championship Win

Univ. of Alabama fans “packed area stores" yesterday in search of BCS National Championship apparel, and championship T-shirts and caps “were the hottest items in town,” according to Patrick Rupinski of the TUSCALOOSA NEWS. The Academy Sports & Outdoors location in Tu ...

Tags: Marketing and Sponsorship

01/11/12
Nike Plans For Product Announcement Next Week

Nike is “gearing up for a major product announcement Jan. 19,” according to Allan Brettman of the Portland OREGONIAN. The company at the start of the year “launched a new Twitter handle -- @Nike -- and slogan, ‘Make It Count,’ geared around the Jan. 19 event in New Yo ...

Tags: Marketing and Sponsorship, Nike

01/11/12
Honda To Air 60-Sec Spot In Super Bowl

Honda is “leaping back into the Super Bowl with a commercial for its redesigned CR-V compact crossover, part of an extensive campaign that began this month and is centered on the ‘leap lists’ of ambitious life goals compiled by twenty- and thirtysomethings,” according to Stua ...

Tags: Marketing and Sponsorship

01/11/12
PGA Tour Talks To TaylorMade About Ad

PGA Tour Exec VP/Communications & Int’l Affairs Ty Votaw yesterday said that the Tour "discussed" with TaylorMade an ad for the company's new line of RocketBallz clubs in which golfer Sean O'Hair "makes an obviously profane remark after hitting a practice ball on the range with one of th ...

Tags: Marketing and Sponsorship, TaylorMade Golf

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