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Avaya, HP Ink Joint Sponsorship Deal With Team Penske's NASCAR, IndyCar Teams

Published in SportsBusiness Daily on 05 / 01 / 15

In the same week in which one major tech company left NASCAR , another one is entering, as California-based IT firm Avaya this afternoon will announce a deal with Team Penske that also extends to the organization's IndyCar team. As part of a joint venture with HP, Avaya will sponsor Sprint Cup Seri...

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Tags: Marketing and Sponsorship, NASCAR

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