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McLaren F1 Sponsors Not Charged Extra For Branding Received From Alonso Indy 500 Run

Published in SportsBusiness Daily on 05 / 26 / 17

F1 team McLaren is not charging its sponsors "any extra for the branding and exposure they are receiving" from Fernando Alonso's Indianapolis 500 venture, according to Lawrence Barretto of MOTORSPORT.com. Alonso's car is "almost entirely bedecked in McLaren’s traditional colours and covered wi...

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NFL Advertisers Want Off Ravens, Vikings Games

In the wake of former Ravens RB Ray Rice's domestic violence case and allegations of child abuse against Vikings RB Adrian Peterson, some NFL advertisers have "requested their ads not appear during games" featuring either team, according to sources cited by Marisa Guthrie of the HOLLYWOOD REPORTER. ...

Tags: Marketing and Sponsorship, NFL, Baltimore Ravens, Minnesota Vikings

Ford Canada Signs Five-Year Deal With MLSE

Maple Leaf Sports & Entertainment and Ford Canada have agreed to a new five-year sponsorship deal that includes the "naming rights to the square outside the Air Canada Centre," according to Susan Krashinsky of the GLOBE & MAIL. The name change from what is now known as Maple Leaf Square will ...

Tags: Marketing and Sponsorship, Maple Leaf Sports and Entertainment, Ford

Pirates Selling Celebration Champagne Bottles

The champagne bottles used by the Pirates Tuesday night to celebrate clinching their second consecutive playoff berth will "soon be up for sale to fans who want to own a piece of the celebration," according to Michael Sanserino of the PITTSBURGH POST-GAZETTE. Pirates Senior Dir of Communications Bri ...

Tags: Marketing and Sponsorship, Pittsburgh Pirates, MLB

Marketplace Roundup

Louisville Slugger yesterday announced that it will retire the P72 model bat that Yankees SS Derek Jeter has used his entire career out of "respect and admiration" for him. In N.Y., Justin Tasch notes retiring a bat is something the company "has never done in its 130 years." Players "will still be a ...

Tags: Marketing and Sponsorship

U.S. Automakers Continue NFL Sponsorships

Automakers "have no plans to cut advertising ties" with the NFL as criticism continues over the league's "handling of player misconduct involving domestic and child abuse allegations," according to Michael Wayland of the DETROIT NEWS. Some of the "top-spending companies for NFL broadcasting," includ ...

Tags: Marketing and Sponsorship, NFL

Jeter's Portfolio Could Expand In Retirement

Some marketing experts believe Yankees SS Derek Jeter will "remain the face of baseball even in retirement," according to Steve Keating of REUTERS. Horizon Media Senior VP/Research Brad Adgate said, "He is well poised to be a product endorser for the years ahead. The most compelling reason is the gu ...

Tags: Marketing and Sponsorship, MLB, New York Yankees

Jon Jones Claims Brawl Cost Him Nike Deal

UFC fighter Jon Jones yesterday indicated that the "infamous brawl with Daniel Cormier" during a press event in August cost him a "Nike sponsorship worth 'over six figures,'" according to Morgan & Stupp of MMA JUNKIE. Jones appeared before the Nevada State Athletic Commission and "mentioned the ...

Tags: Marketing and Sponsorship, Nike, UFC

Nike Re-Affirms Commitment To Hope Solo

Nike is "keeping its sponsorship" with U.S. Women's National Team and NWSL Reign G Hope Solo, despite the domestic violence charges pending against her, according to Allen Brettman of the Portland OREGONIAN. Nike Global Communications Dir Greg Rossiter in a statement said, "We are aware of the ...

Tags: Marketing and Sponsorship, Nike

Marketplace Roundup

In Cincinnati, Steve Watkins reported the Reds have "already added a sponsor to the prestigious" $1M-plus sponsorship roster next season, "using their hosting role for the 2015 All-Star Game as an incentive." The deal means the team "now has five corporate sponsors at that level," totaling $7M. Next ...

Tags: Marketing and Sponsorship

Ravens Reaching Out To Team Sponsors

The Ravens have been reaching out to team sponsors and “courting them anew” in an effort to “try to ensure that dozens of long-held relationships and the millions in revenue they provide remain intact” amid the ongoing controversy surrounding the team and former RB Ray Rice, ...

Tags: Marketing and Sponsorship, Baltimore Ravens, NFL

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