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Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

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Marketplace Roundup

In Milwaukee, Don Walker reported Packers DT B.J. Raji “has some fun at the expense” of QB Aaron Rodgers in the  new State Farm ad that debuted over the weekend. Raji in the ad is “signing off on a deal with his agent when Raji does Rodgers’ move,” the ...

Tags: Marketing and Sponsorship, State Farm

Northwestern Mutual Inks NCAA Deal

Milwaukee-based Northwestern Mutual has “brokered a deal through CBS Sports and Turner Sports to become an official corporate partner of the NCAA, representing the life insurance, wealth management and retirement-planning services categories,” according to Anthony Crupi of AD WEEK. The c ...

Tags: Marketing and Sponsorship, NCAA

PBR Signs Deal With Professional Bull Riders

In what may be the most logical union ever struck between a sports property and a brand, the Professional Bull Riders and Pabst Blue Ribbon today will announce a three-year agreement making PBR the official beer of the PBR. The circuit will unveil its new sponsor Friday night at the Madison Square ...

Tags: Marketing and Sponsorship, Pabst Brewing, PBR

Rodgers Starring In New State Farm Ad

Packers QB Aaron Rodgers, LB Clay Matthews and DT B.J. Raji on Tuesday shot some commercial scenes for State Farm “for what is expected to be a new ad that could debut as soon as this weekend,” according to Don Walker of the MILWAUKEE JOURNAL SENTINEL. State Farm Dir of Marketing Co ...

Tags: Marketing and Sponsorship, State Farm, Green Bay Packers

Rodgers Has Best-Selling Jersey Since April

Packers QB Aaron Rodgers had the most popular jersey on NFLShop.com from April 1-Dec. 31. Rodgers is followed on the list by Broncos QB Tim Tebow and Steelers S Troy Polamalu. Tebow's jersey has had a noticeable jump in sales during the season. He ranked 10th at the start of the season, an ...

Tags: Marketing and Sponsorship, NFL

Wild Card Teams Prep Sponsor Activation

NFL teams and their sponsors are ramping up activation plans behind this weekend’s Wild Card playoff games. In N.Y., Giants marketers are driving home the point that this is the first time the two-year-old MetLife Stadium will be hosting an NFL playoff game. The “First-Ever Playoff Game ...

Tags: Marketing and Sponsorship, Houston Texans, Denver Broncos, New Orleans Saints, New York Giants

Marketplace Roundup

Nissan has announced an extension of its partnership with the Heisman Trophy Trust in which the automaker will become the exclusive "Premier Partner" through ‘16. Nissan will continue to support the charitable mission of the Heisman Trophy Trust, as well as promote the Heisman Trophy through a ...

Tags: Marketing and Sponsorship

Virgin Money To Become Newcastle's New Shirt Sponsor

EPL club Newcastle United has "agreed to a two-year deal for Virgin Money to become the club's new shirt sponsor" in an agreement that could be worth up to US$31M, according to Luke Edwards of the London TELEGRAPH. The deal "brings to an end weeks of negotiations between the club and Virgin" af ...

Tags: Marketing and Sponsorship

GM's Super Bowl Idea Could Pose Problems

GM Global CMO Joel Ewanick's idea to have GM cars  appear in other Super Bowl advertisers’ spots “is fanciful, daring and creative,” but putting it into practice “would not only usurp the authority of NBC … but also make it nearly impossible for GM rivals to get ...

Tags: Marketing and Sponsorship, General Motors

New Balance To Open Second "Experience" Store

New Balance is “planning a retail store just strides from the Boston Marathon finish line and less than two blocks from NikeTown” in Boston, according to Donna Goodison of the BOSTON HERALD. The roughly 2,500-square-foot store will be located on the first floor in Copley Square and will ...

Tags: Marketing and Sponsorship, New Balance

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