Featured Story

Rogers Announces On-Air Talent For NHL Coverage In '14-15

Published in SportsBusiness Daily on 08 / 28 / 14

Rogers today announced new broadcast talent for coverage of the '14-15 NHL season. Rogers will employ a total of 39 on-air personalities for its telecasts of more than 500 regular-season games across nine networks. Glenn Healy , Kelly Hrudey , Mike Johnson and Darren Pang will serve as game an...

Read More

More Stories

12/13/11
NBA Marketing Notes

With the recalibrated NBA season less than two weeks from tipping off, Under Armour is expected to take the lid off a league rights deal later this week. What a source labeled "a short-term deal" will give Under Armour the rights to use its NBA endorsers -- Bucks G Brandon Jennings, T'Wolv ...

Tags: Marketing and Sponsorship, NBA

12/12/11
NBA Renews With Three Sponsors

The NBA today announced it has renewed "three of its major long-term partnership deals" -- A-B InBev, Gatorade and AutoTrader.com, according to Clark & Vranica of the WALL STREET JOURNAL. Gatorade "will have NBA advertising in Brazil, Italy and the U.K." as part of the new deal, while AutoTrader ...

Tags: Marketing and Sponsorship, NBA

12/12/11
Penn State No Longer Licensing Paterno's Name

Penn State Univ. said that it "will no longer license" former football coach Joe Paterno's name or image, "giving manufacturers 60 days to make as much memorabilia as they can before closing up shop," according to Andrew McGill of the Allentown MORNING CALL. Retail stores are "allowed to sell JoePa ...

Tags: Marketing and Sponsorship

12/12/11
Sprint Extension Shows Commitment To NASCAR

Neither Sprint nor NASCAR execs would say whether Sprint “will continue to pay the $70-75 million annually it had committed to under the 10-year contract that ends in 2014,” but the fact that the company “ re-signed for three years at an undisclosed amount shows that both sides be ...

Tags: Marketing and Sponsorship, NASCAR, Sprint

12/12/11
A-B InBev Launching Reality Show

A-B InBev is hoping to "build more buzz around its flagship Budweiser brand" by creating "Bud United presents: The Big Time," a seven-week reality show that will debut Saturday, Jan. 21 on ABC, according to Mike Esterl of the WALL STREET JOURNAL. The show will feature "amateurs competing in sports, ...

Tags: Marketing and Sponsorship, Anheuser Busch

12/12/11
Silver Chalice Signs Deal With Ad Buyer

Silver Chalice New Media, the White Sox-owned digital media and technology outfit, has signed a partnership linking its Season digital ad sales network with Minneapolis-based Novus Media Inc., a large-scale ad buyer. The deal will allow local-market media clients of Novus to access Season's extensiv ...

Tags: Marketing and Sponsorship

12/09/11
Nike Will Outfit Army And Navy With Pro Combat Series

Nike is outfitting both Army and Navy "with new uniforms" for their football game Saturday, and Navy Equipment Manager Greg Morgenthaler spent "four months working with athletic director Chet Gladchuk, associate athletic director Eric Ruden and head coach Ken Niumatalolo to craft Navy's version of t ...

Tags: Marketing and Sponsorship, Nike

12/09/11
USAA Sues Over Army-Navy Sponsorship

San Antonio's USAA, which in '09 signed a 10-year agreement to be the presenting sponsor of the annual Army-Navy football game , "claims in a lawsuit that the Military Times website has falsely passed off Navy Federal Credit Union as game sponsor," according to Patrick Danner of the SAN ANT ...

Tags: Marketing and Sponsorship, Gannett Co.

12/09/11
LSU Issues Statement Around Mathieu Shirts

LSU's compliance office has "sent out cease-and-desist letters to a number of people selling T-shirts and other merchandise" depicting S Tyrann Mathieu and his nickname, "Honey Badger," according to Steve Sanoski of the GREATER BATON ROUGE BUSINESS REPORT. A message on the compliance office's websit ...

Tags: Marketing and Sponsorship

12/09/11
Marketplace Roundup

This year marks the first time perennial Super Bowl advertiser Go Daddy "has not gotten its initial [commercial] scripts turned down by the network hosting the game," and company Senior Exec VP & CMO Barb Rechterman said that Go Daddy has "learned what networks will and won't accept." Recht ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug