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Drink It In: Monster Energy Officially Takes Over Title Sponsorship Of Top NASCAR Series

Published in SportsBusiness Daily on 12 / 02 / 16

Monster Energy officially has reached a deal to serve as the title sponsor for NASCAR’s premier series beginning with the ’17 season. Precise details of the partnership are still being worked out, including the length of the deal. NASCAR on Thursday would only say it was a multiyear deal...

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Tags: Marketing and Sponsorship, NASCAR

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Padres Form Partnership With National Univ.

The Padres on Friday announced the non-profit, California-based National Univ. will be the team's exclusive higher education partner as part of new multiyear deal. The partnership includes the Padres' Military Scholarship Program, which will provide assistance to military students each year. Pa ...

Tags: San Diego Padres, MLB, Marketing and Sponsorship

Darlington Launches History-Focused Campaign

Darlington Raceway on Saturday announced a marketing campaign that will "highlight its history going forward into next year's Bojangles' Southern 500 weekend," according to Lou Bezjak of the Florence MORNING NEWS. Track President Chip Wile said that he wants Darlington "to be celebrated as other his ...

Tags: Marketing and Sponsorship, NASCAR, Bojangles

FSU Unveils New Logo, Uniforms

Florida State Univ. on Friday "officially unveiled its new logo and uniforms" and members of the track and field, baseball, softball, soccer, volleyball, basketball and football teams "paraded the new threads for anxious fans ... to mixed feelings," according to Karl Etters of the TALLAHASSEE DE ...

Tags: Marketing and Sponsorship, ACC

Marketplace Roundup

In London, Christian Sylt reported Subway is "considering a ground-breaking sponsorship deal with Formula One which could see several of the sport’s teams and superstar drivers teaming up to promote the brand." Great Britain is the QSR's "biggest market outside America." Just Marketing Int'l F ...

Tags: Marketing and Sponsorship

NHL Pushes Sponsors To Use Cup Imagery

The NHL is "encouraging sponsors to make use of one of its dearest icons" -- the Stanley Cup -- as part of the league's "more active courting of advertisers this year," according to Susan Krashinsky of the GLOBE & MAIL. The league "got started earlier than usual pitching sponsors on dedicating p ...

Tags: NHL, Marketing and Sponsorship

Mississippi State Extends Adidas Deal

Mississippi State on Thursday "announced a new seven-year extension with Adidas" worth more than $17M, according to Michael Bonner of the Jackson CLARION-LEDGER. The school in '09 agreed to a 5-year deal worth $3M in product, and the new deal spans seven years worth $17.5M in "both product and ...

Tags: Adidas, Marketing and Sponsorship

ESPN Seeing Ad Sales Jump For World Cup

ESPN President of Global Customer Marketing & Sales Ed Erhardt said that the net "is seeing significantly higher ad sales" for the '14 FIFA World Cup in Brazil compared to South Africa in '10, according to Michael McCarthy of AD AGE. Erhardt added, "Demand is strong. We've got very little invent ...

Tags: FIFA World Cup, Marketing and Sponsorship, ESPN

Rawlings Looks To Expand Int'l Presence

Rawlings Sporting Goods and its parent company, Jarden Corp., are "seeking to grow sales outside the U.S." and have "signed multiple foreign sponsorship deals recently," according to Lisa Brown of the ST. LOUIS POST-DISPATCH. Rawlings execs said that less than 5% of company sales "are currently outs ...

Tags: Marketing and Sponsorship, Rawlings

Marketplace Roundup

Tennis player Maria Sharapova on Friday announced that she will become the new co-Owner of Supergoop!, a "skincare company focused on preventing damage caused by sun exposure." USA TODAY's Douglas Robson noted financial terms of the deal were not disclosed. Sharapova "called her involvement 'organic ...

Tags: Marketing and Sponsorship

IBM Debuts New Campaign During Masters

IBM during The Masters is "teeing up about 50 commercials that will run just once," according to Andrew Adam Newman of the N.Y. TIMES. To introduce the new “Made With IBM” campaign, the company "dispatched three filmmakers to 17 countries to document its technology in action." About ...

Tags: Marketing and Sponsorship, PGA Tour, Golf, IBM

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