Featured Story

Prosecutors, Defense Attorneys In Talks To End Ecclestone Trial

Published in SportsBusiness Daily on

Prosecutors and attorneys for  Bernie Ecclestone are "in talks about a possible deal to end" the F1 CEO's bribery trial in Germany. His defense team today called for "proceedings to be closed, citing a lack of evidence that Ecclestone was criminally responsible and asserting that the proc...

Read More

More Stories

11/01/11
Nike Trying To Popularize Running In China

Nike is taking a grassroots approach in China as it features the "stories of ordinary people who choose to jog city streets at night as a way to change local perceptions that the sport is boring, lonely or even a punishment," according to AD AGE. Most young people in China are "only exposed to ...

Tags: Marketing and Sponsorship, Nike

11/01/11
Marketplace Roundup

AD WEEK’s Anthony Crupi reported as the NFL begins its sixth season of “Thursday Night Football” on Nov. 10, NFL Network is “close to selling out its eight-game prime-time slate.” NFL VP/Media Sales David Pattillo said that NFLN “has sold more than 80 percent of i ...

Tags: Marketing and Sponsorship

10/31/11
Tim Hortons To Sponsor NHL ASG In Canada

The NHL today announced it has signed Canada-based QSR Tim Hortons as the "title sponsor in Canada for its 2012 All-Star weekend, the first such title sponsor for the NHL and believed to be the first among the Big Four sports," according to Fred Dreier of SPORTSBUSINESS JOURNAL. The deal is "unique ...

Tags: NHL, Marketing and Sponsorship

10/31/11
Pacquiao Signs Deal To Endorse Hennessy

Multi-faceted boxer Manny Pacquiao has landed a spot in another broadly-distributed North American ad campaign, signing a one-year deal to appear on behalf of top-selling Cognac brand Hennessy. Pacquiao will appear in both TV commercials and print ads, which will showcase him in and out of the ring. ...

Tags: Marketing and Sponsorship

10/31/11
Asics Debuts New National Ad Campaign

Asics in collaboration with Vitro, San Diego, will debut the first part of its '12 national ad campaign today in advance of Sunday’s ING N.Y. Marathon. The theme of the campaign is “Stop at Never,” and Asics America Dir of Marketing Communications Shannon Scott called it a nod to t ...

Tags: Marketing and Sponsorship

10/31/11
NYRR Rebrands Itself With New Logo, Mission

The N.Y. Road Runners have “decided to rebrand themselves,” and the organization today will unveil a "new logo, a redesigned Web site and a manifesto, all intended to capture the evolving role and spirit” of the club, according to Ken Belson of the N.Y. TIMES. The organizatio ...

Tags: Marketing and Sponsorship

10/31/11
Rawlings Increasing Gold Glove Program

Rawlings, the longtime sponsor of the Gold Glove awards for defensive excellence in MLB, is pushing the program up a notch with the awarding of a Platinum Glove to the top defensive players in the AL and NL, and a one-hour show on ESPN2 tomorrow evening. “Baseball Tonight Presents Rawlings Gol ...

Tags: Marketing and Sponsorship, Rawlings Sporting Goods Co.

10/31/11
WS Merchandise Goes Quickly In St. Louis

MLB Senior VP/Licensing Howard Smith said that the St. Louis area "will have plenty of the first championship T-shirts and caps" to commemorate the Cardinals' 11th World Series win, according to O'Neil & Mann of the ST. LOUIS POST-DISPATCH. Wider selections "will pour into the stores a day ...

Tags: Marketing and Sponsorship, St. Louis Cardinals

10/28/11
UA Launching Basketball Campaign Tuesday

Under Armour on Tuesday will debut its new "Are You From Here?" ad campaign , the first effort from Cripin Porter + Bogusky "since it won the company's basketball account earlier this fall," according to Katie Feola of ADWEEK. The campaign, which will include an ad running on ES ...

Tags: Marketing and Sponsorship, Under Armour

10/28/11
NBA Opens New Official Store In N.Y.

Thirteen years ago during a lockout, the NBA opened a store on Fifth Avenue in Manhattan to sell licensed products and showcase its brand. Friday, in the midst of another lockout, the league opened another NBA Store on Fifth Avenue, five blocks south of the initial location. At just 6,000 square fee ...

Tags: Marketing and Sponsorship, NBA

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug