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College Bowl Season Set To Begin, Including New Game In Montgomery

Published in SportsBusiness Daily on 12 / 19 / 14

The ’14-15 college bowl season kicks off tomorrow with five games. Financial documents filed this summer by New Orleans Bowl Inc. indicated that last year's R+L Carriers New Orleans Bowl generated $3.77M in revenue, with 58% of that via ticket sales. Last year's game drew its third straigh...

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03/28/12
Detroit Bar Selling Jim Leyland Shirts

The Dirty Trick, a bar located in downtown Detroit, will "keep selling T-shirts that feature the likeness of Tigers manager Jim Leyland wearing an Old English D cap until the team's legal department delivers documents saying it can't," according to Eric Lacy of the DETROIT NEWS. Bar Owner Louis Colo ...

Tags: Marketing and Sponsorship, Detroit Tigers

03/28/12
Marketplace Roundup

In New Jersey, Sid Dorfman notes NFL Jets QB Tim Tebow is not “poor” in marketing opportunities, but signing with the N.Y. team allows him “the potential to become wealthy enough to buy his own team.” Tebow had to be “made aware that marketing powers were gearing u ...

Tags: Marketing and Sponsorship

03/27/12
Tebow's Marketability Rises With Jets Intro

Jets QB Tim Tebow, who was officially introduced at a press conference yesterday, “is one of the top five most coveted celebrity endorsements,” according to a new marketing index cited by Janon Fisher of the N.Y. DAILY NEWS. Nielsen/E-Poll N-Score data shows that Tebow “trails only ...

Tags: Marketing and Sponsorship, New York Jets

03/27/12
Kegasus Back For Round Two Of Preakness

The Maryland Jockey Club announced yesterday that Kegasus, “the tweeting centaur, would return as the official mascot of the Preakness Infield,” according to Erik Maza of the Baltimore SUN. The mascot will be “making his grand appearance March 30 at Pimlico Race Track and later at ...

Tags: Marketing and Sponsorship, Horse Racing

03/27/12
NFL Will Open Pop-Up Store In N.Y. For April

The NFL from April 2-30 will open a pop-up store in N.Y. to mark the launch of its new apparel partnerships, with Nike and New Era, and the '12 NFL Draft. The 10,000-square-foot NFL Shop At Draft will sell merchandise from NFL licensees including Nike, New Era, Under Armour, GIII, VF and Wilson. NFL ...

Tags: NFL, Marketing and Sponsorship

03/27/12
Father/Son Challenge Returns With New Sponsor

The PGA Tour announced yesterday that PNC Bank will title sponsor the Father/Son Challenge, which returns this fall after a three-year hiatus. As part of the multiyear agreement, Arnold Palmer will serve as PNC Father/Son Challenge ambassador ( PGA Tour ). In Jacksonville, Garry Smits noted Palmer, ...

Tags: Marketing and Sponsorship, Golf, PNC Bank, PGA Tour

03/27/12
Under Armour Kicks Up Marketing In Latin America

Latin America is “quickly turning into one of the hottest sports markets” and that is why Under Armour “is looking to increase its presence in that market by signing Latin American athletes and outfitting professional teams in the region,” according to Jack Lambert of the BAL ...

Tags: Marketing and Sponsorship, Under Armour

03/27/12
Marketplace Roundup

In Cincinnati, Dan Monk reports Procter & Gamble will "launch Olympic-themed packaging for about 600 products in the U.S. this spring, including a moisturizing shampoo in which the Pantene brand will play up its sponsorship" of U.S. Gold Medal-winning swimmer Natalie Coughlin. Pantene Brand ...

Tags: Marketing and Sponsorship

03/26/12
NFL Owners Could Vote Soon On Casino Ads

NFL owners could vote as "early as this week on allowing casinos to advertise in NFL stadiums, team publications and on club radio broadcasts," according to sources cited by Daniel Kaplan of SPORTSBUSINESS JOURNAL. The vote is a move the league has "long resisted out of fear of being seen as close t ...

Tags: NFL, Marketing and Sponsorship

03/26/12
Li-Ning's Chicago Office Launches Website

Chinese shoe and sporting goods company Li-Ning last week made official "what was becoming apparent as early as January last year: Chicago rules its U.S operations, not Portland," according to Allan Brettman of the Portland OREGONIAN. Digital Li-Ning GM Ray Grady Friday said that the company "q ...

Tags: Marketing and Sponsorship, Li Ning

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