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Gatorade Teams With Jordan Brand For "Be Like Mike" Collection With Shoes, Apparel

Published in SportsBusiness Daily on 11 / 17 / 17

As part of a recent extension with Michael Jordan, Gatorade and Jordan Brand are "unveiling a 'Be Like Mike' collection" that will "feature four different Gatorade Jordans, two of which will be sold starting Dec. 16," according to Darren Rovell of ESPN.com. The Air Jordan XXXII "Like Mike"...

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Tags: Marketing and Sponsorship, Nike, Gatorade

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Texas Signs 10-Year Deal With 289c Apparel

The Univ. of Texas has approved a 10-year agreement with 289c Apparel to become the new licensee for the school. UT was assisted in making the deal by Learfield Licensing Partners. The new deal replaces the current deal with CLC for both UT and UTEP, which ends June 30, 2016. It includes g ...

Tags: Big 12, NCAA, Collegiate Licensing Co., Marketing and Sponsorship

MLS Adds J&J To Sponsor Roster

Soccer United Marketing today announced that Johnson & Johnson has signed on as an official partner of MLS and the U.S. Soccer Federation. The partnership includes the U.S. men's, women's and youth national teams. Activation begins with tonight's FC Dallas-Union game. J&J's consumer bra ...

Tags: Marketing and Sponsorship, Johnson and Johnson, MLS

K&N Extends As NASCAR Pro Series Title Sponsor

K&N Engineering on Friday afternoon will announce that it has re-signed as title sponsor of NASCAR’s East & West Pro Series for five years through ’21. Financial terms were not disclosed, but K&N Filters Sports Marketing Manager Tony Yorkman said the extension came at an incr ...

Tags: Marketing and Sponsorship, NASCAR

Hornets Ink Multiyear Deal With Diageo

The Hornets signed a deal with Diageo that "will put the team’s logo and trademark on purple Crown Royal bags across North Carolina," according to Jonathan McFadden of the CHARLOTTE OBSERVER. The multiyear deal "gives Diageo’s Crown Royal whiskey and Ciroc vodka brands access to the Horn ...

Tags: Marketing and Sponsorship, Charlotte Hornets, NBA

MLB, Majestic Renew Apparel Deal

Majestic Athletic and MLB on Thursday announced an extension of their partnership through '19. Majestic will retain exclusive rights to design, produce and distribute on-field uniforms, Authentic Collection apparel, replica jerseys and a broad assortment of men's and women's fan apparel. Majestic in ...

Tags: Majestic Athletic, MLB, Marketing and Sponsorship

Nike Reps 49 Teams In Women's Tourney

Nike and its affiliated brands sponsor 49 of the 64 teams in the NCAA women’s basketball tournament, up two from last year's tourney, according to THE DAILY's annual breakdown of the shoe and apparel brands worn in the tourney. Eight teams wear adidas shoes, down seven from than last year. Und ...

Tags: Marketing and Sponsorship, Nike, Under Armour, Adidas, Russell Athletic

Marketplace Roundup

The Magic and PepsiCo on Thursday announced a multiyear extension of their sponsorship deal, which keeps PepsiCo as a partner at the Champions of the Community level. PepsiCo remains the team's longest standing exclusive partner, dating back to the team's inaugural season 26 years ago. It remains th ...

Tags: Marketing and Sponsorship

James Leads NBAers In Shoe Sales

Nike in the last 12 months through January sold $340M worth of Cavaliers F LeBron James’ signature shoes, which is "up 13% from the prior year," and "nearly double the amount of the NBA’s second best seller," Thunder F Kevin Durant, according to Kurt Badenhausen of FORBES. Nike "released ...

Tags: Marketing and Sponsorship, Nike

Rapids Sign Transamerica For Jersey Deal

The Rapids and S.F.-based financial services company Transamerica "have agreed to a two-year jersey sponsorship deal," according to Daniel Boniface of the DENVER POST. Terms of the deal were not disclosed, but Rapids President Tim Hinchey said that Transamerica "has the option of extending the spons ...

Tags: Marketing and Sponsorship, MLS, Colorado Rapids

Wheels & Deals

In Tennessee, Caleb Odom reports NASCAR driver Dale Earnhardt Jr. yesterday in Nashville unveiled "his special paint scheme" for the April 19 Sprint Cup Food City 500 at Bristol. A crowd of fans "bore witness to a dazzling green and gold car with the brand new Mountain Dew beverage DEWshine on ...

Tags: Marketing and Sponsorship

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