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NFL Looking For New CMO After Waller's Role Shifts; Grubman Focusing On L.A. Team

Published in SportsBusiness Daily on 08 / 27 / 14

The NFL is conducting a search for a new CMO after a series of high-level organizational changes, outlined in a memo sent yesterday by NFL Commissioner ROGER GOODELL to teams and league officials. MARK WALLER is dropping his CMO title to fully focus on international, a role he previously had bef...

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Marketplace Roundup

In San Diego, Tod Leonard wrote in what “was clearly an effort to steer the ... tournament toward a reputation as young and fun,” PGA Tour Farmers Insurance Open organizers enlisted golfers Bubba Watson and Rickie Fowler “to make commercials for the event that will be seen over the ...

Tags: Marketing and Sponsorship, Visa, PGA Tour, Houston Texans

Braun's Ability To Gain Sponsors On Hold

Brewers LF Ryan Braun's ability to "gain new deals and endorsements was expected to increase markedly" after winning the NL MVP Award last month, but that is "on hold now after word leaked out that Braun had tested positive in a drug test," according to Don Walker of the MILWAUKEE JOU ...

Tags: Marketing and Sponsorship, Nike, Milwaukee Brewers

A-B InBev Chooses Two Ad Firms For Bud Light

A-B InBev has divided its Bud Light account "between mcgarrybowen and Translation,” according to Andrew McMains of AD WEEK. Mcgarrybowen will “lead efforts on the core brand, while Translation will work on brand extensions like Bud Light Lime and the soon-to-be launched Bud Light Platinu ...

Tags: Marketing and Sponsorship, Anheuser Busch

Dannon To Advertise During Super Bowl XLVI

Dannon Company announced yesterday that it will advertise during Super Bowl XLVI, making it the first yogurt company to do so. Dannon's 30-second spot will air during the third quarter of the game. Details have not been released, but the company is planning a fully-integrated campaign ( THE DAILY ). ...

Tags: Marketing and Sponsorship, Century 21 Real Estate Corp.

UFC Signs Deal With Online Slot Machines In U.K.

The UFC, owned in principal by Las Vegas casino operators Lorenzo and Frank Fertitta, will announce today that it will license its fight footage and the names and likenesses of a dozen fighters to a gaming company that will use them in online slot machines in the U.K., with the potential to expand t ...

Tags: Marketing and Sponsorship, UFC

Ecclestone Critical Of Hamilton's Management

F1 Management Chair Bernie Ecclestone has described driver Lewis Hamilton's decision to "put his affairs in the hands of a management company dealing primarily in showbusiness figures as 'a disaster,'" according to Richard Williams of the GUARDIAN. Ecclestone said it was "an uphill year" for Hamilto ...

Tags: Marketing and Sponsorship, Formula One

NBA Marketing Notes

With the recalibrated NBA season less than two weeks from tipping off, Under Armour is expected to take the lid off a league rights deal later this week. What a source labeled "a short-term deal" will give Under Armour the rights to use its NBA endorsers -- Bucks G Brandon Jennings, T'Wolv ...

Tags: Marketing and Sponsorship, NBA

NBA Renews With Three Sponsors

The NBA today announced it has renewed "three of its major long-term partnership deals" -- A-B InBev, Gatorade and AutoTrader.com, according to Clark & Vranica of the WALL STREET JOURNAL. Gatorade "will have NBA advertising in Brazil, Italy and the U.K." as part of the new deal, while AutoTrader ...

Tags: Marketing and Sponsorship, NBA

Penn State No Longer Licensing Paterno's Name

Penn State Univ. said that it "will no longer license" former football coach Joe Paterno's name or image, "giving manufacturers 60 days to make as much memorabilia as they can before closing up shop," according to Andrew McGill of the Allentown MORNING CALL. Retail stores are "allowed to sell JoePa ...

Tags: Marketing and Sponsorship

Sprint Extension Shows Commitment To NASCAR

Neither Sprint nor NASCAR execs would say whether Sprint “will continue to pay the $70-75 million annually it had committed to under the 10-year contract that ends in 2014,” but the fact that the company “ re-signed for three years at an undisclosed amount shows that both sides be ...

Tags: Marketing and Sponsorship, NASCAR, Sprint

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