Featured Story

ISC Renews Deal With Geico That Includes Naming Rights To Restart Zones At 11 Tracks

Published in SportsBusiness Daily on 10 / 21 / 16

ISC on Friday announced a multiyear extension with Geico that includes a renewal of some current assets and the addition of some notable new ones. With the deal, whose financial terms were not released and which is not exclusive in the insurance category, Geico will continue entitling Talladega Supe...

Read More

Tags: Marketing and Sponsorship, Geico, International Speedway Corp.

More Stories

Gatorade Relaunching Propel Brand

Propel is "returning to the Gatorade portfolio, getting a package refresh and being pitched as a workout water for regular exercisers," according to Natalie Zmuda of AD AGE. The brand is "working with Fleishman Hillard for PR, while Fathom is leading creative and social efforts." Gatorade VP/Marketi ...

Tags: Marketing and Sponsorship, Gatorade

Fox: MLB Ad Time To Be Sold Out

Fox Sports execs said that they expect MLB regular season in-game commercial time "to be sold out on both" FS1 and the Fox broadcast channel this season, according to John Consoli of BROADCASTING & CABLE. Fox Sports Media Group Exec VP/Sales Neil Mulcahy said, "I’m not trying to panic any ...

Tags: Marketing and Sponsorship, Fox, MLB

NCAA Tourney Ad Inventory Nearly Sold Out

Ad inventory for the NCAA men's basketball tournament is 95% sold, with the remaining spots expected to move after the event starts, according to execs with CBS Sports and Turner Sports. Execs also said online inventory for "March Madness Live" is sold out. Sources said the networks are seeing price ...

Tags: Marketing and Sponsorship, NCAA

Ryan Braun Signs Cleat Contract

Brewers LF Ryan Braun has "agreed to his first endorsement deal since he was suspended for 65 games last season" for violating MLB's anti-drug agreement, according to Darren Rovell of ESPN.com. Baseball cleat manufacturer 3N2 said that it will "pay Braun a fraction of the price he was getting from N ...

Tags: Marketing and Sponsorship, Milwaukee Brewers, MLB

Under Armour Launches In Brazil

Under Armour will have a "front row seat for the upcoming World Cup and 2016 Olympics now that the company officially launched in Brazil," according to Sarah Meehan of the BALTIMORE BUSINESS JOURNAL. UA Founder, Chair & CEO Kevin Plan traveled to São Paulo today to "debut the brand in w ...

Tags: Marketing and Sponsorship, Under Armour

CBS, Turner Plug March Madness In N.Y. Subway

CBS Outdoor and Turner Broadcasting have "teamed up to bring a little dazzle to the New York City subway system" in what is "being billed as the biggest underground digital out-of-home network to date," according to Anthony Crupi of ADWEEK. CBS Outdoor has "installed 10 big video screens in some of ...

Tags: Turner Sports, CBS, Marketing and Sponsorship, NCAA

Ford Ends Champions League Sponsorhip

UEFA yesterday announced that Ford Motor Co. will end its 21-year sponsorship of the Champions League after the final in Lisbon in May. The partnership dates back to the '92-93 season ( UEFA ). MARKETING magazine's Loulla-Mae Eleftheriou-Smith notes Ford has used the event "to launch several ca ...

Tags: Marketing and Sponsorship, Ford, UEFA

Bouchard's Star Continues To Rise In Tennis

The WTA is "desperate for new stars to market, particularly North American ones" and is pulling Canadian Eugenie Bouchard "in about nine different directions," according to Damien Cox of the TORONTO STAR. The higher in the rankings players "rise in the tennis world, the more demands there are, parti ...

Tags: Marketing and Sponsorship, WTA

Marketplace Roundup

With reports from the U.K. stating Nike could spent $1B  to outfit EPL club Manchester United for the next 10 years, CNBC's Dominic Chu noted the "arms race for soccer gear is going nuclear with this particular deal." CNBC's Bob Pisani said it "sounds like an absurd amount of money, but look a ...

Tags: Marketing and Sponsorship

Manchester United Set To Ink $1B Nike Pact

EPL club Manchester United is "set to announce a world-record kit deal" with Nike that is worth more than $1B (all figures U.S.) over 10 years, according to Simon Mullock of the London DAILY MIRROR. The deal proves the club is "still the biggest name in world football." The $1B figure is "almost dou ...

Tags: Manchester United, Nike, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug