Featured Story

Nike Signs 23-Year Sponsorship Extension With USATF Valued At More Than $400M

04 / 17 / 14

Nike and USA Track & Field yesterday announced a 23-year sponsorship extension that is valued at more than $400M. The current eight-year deal Nike signed with USATF through '16 is worth an estimated $10M a year. Sources valued the new deal, which runs from '17-40, at more than double that: $20M+...

Read More

Tags: Marketing and Sponsorship, Nike, USA Track and Field

More Stories

07/28/11
New Balance Launches Campaign For Barefoot Shoes

Watch The Clip Many runners are “experimenting with running barefoot or with so-called barefoot shoes,” and New Balance is “making a case to runne ...

Tags: Marketing and Sponsorship, New Balance

07/28/11
Norman Close To Shark Shootout Sponsor

Golfer Greg Norman said he hopes “by the end of this week we hopefully would have locked down everything and are moving forward” toward a new title sponsor of the Shark Shootout. Norman, appearing on Golf Channel's "Morning Drive," said the business model for sponsorship packages "h ...

Tags: Marketing and Sponsorship, Golf

07/28/11
Marketplace Roundup

Volkswagen Group Motorsport Dir Wolfgang Duerheimer said that the carmaker “could consider a move into Formula One in 2018.” Duerheimer: "I could imagine involvement in Formula One in 2018, when the company is at the forefront of the industry. We have enough brands that could d ...

Tags: Marketing and Sponsorship

07/27/11
LOCOG Closing In On Sponsorship Target

LOCOG officials are “just weeks away” from meeting their US$1.15B sponsorship target, ending a “five-year funding and procurement programme that has weathered Britain’s worst recession in decades,” according to Vanessa Kortekaas of the FINANCIAL TIMES. LOCOG CEO Paul De ...

Tags: Marketing and Sponsorship

07/27/11
Vick Dropped As Fuse Endorser

Double Eagle Holdings yesterday said that its deal with Eagles QB Michael Vick to endorse sports nutrition company Fuse Science has been terminated since Vick “agreed on a deal with a competitor,” according to Mason Levinson of BLOOMBERG NEWS. Vick on July 7 “signed a five-year ag ...

Tags: Marketing and Sponsorship

07/27/11
Rodgers Yet To Land Major New Deal

Sports marketers predicted that Packers QB Aaron Rodgers' "star wattage would help him land major endorsements" after he was named MVP of Super Bowl XLV, but "aside from a few regional deals, Rodgers did not strike it big" in the offseason, according to Don Walker of the MILWAUKEE JOURNAL ...

Tags: Green Bay Packers, Marketing and Sponsorship

07/27/11
DirecTV Brings Back NASCAR Challenge Promo

DirecTV yesterday launched a NASCAR bracket competition that will award $400,000 to a driver's charity of choice and $1M to any consumer who fills out a perfect bracket. Known as the DirecTV NASCAR Head2Head Challenge, the competition features 32 Sprint Cup drivers in head-to-head competition over f ...

Tags: Marketing and Sponsorship, DirecTV

07/27/11
Marketplace Roundup

In Raleigh, J.P. Giglio notes NC State Univ.'s new adidas football uniforms “have a clean, classic look.” The word "State" is “on the front, above the numbers, with the block ‘S’ logo on the back, above the player's last name.” There are “no stripes on the j ...

Tags: Marketing and Sponsorship

07/26/11
NASCAR Sprint Cup Series Ad Sales Up For ESPN

ESPN's ad sales for its '11 NASCAR Sprint Cup Series coverage are "trending better than in recent years," according to Ourand & Mickle of SPORTSBUSINESS JOURNAL. ESPN said that ad sales around its Cup coverage, which begins Sunday with the Brickyard 400, "are pacing ahead of last year ...

Tags: NASCAR, ESPN, Marketing and Sponsorship

07/26/11
Speedo Launches Social Media Site To Expand Brand

Speedo is “taking a rather radical approach in expanding” its brand beyond competitive swimmers, according to Natalie Zmuda of AD AGE. Speedo is rolling out a new social media platform called "Pace Club," along with a newly redesigned website, catalog and tagline. Pace Club includes &ldq ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug