Featured Story

Four Sponsors Cut Ties With Lochte In Wake Of Rio Robbery Fib, Bathroom Incident

Published in SportsBusiness Daily on 08 / 23 / 16

Speedo, Polo Ralph Lauren, Airweave and Syneron-Candela all announced yesterday that they would end their deals with U.S. swimmer Ryan Lochte. USOC sponsor Polo Ralph Lauren said its deal with Lochte was limited to the Rio Games, while Japanese mattress pad manufacturer Airweave in a statement simpl...

Read More

Tags: Marketing and Sponsorship, Polo Ralph Lauren

More Stories

Univ. Of Texas To Trademark Strong Themes

Univ. of Texas athletics department reps are asking entrepreneurs selling gear "emblazoned" with football coach Charlie Strong's name or likeness to stop, as the school is "seeking to secure trademark rights on at least some Strong-related themes and phrasing," according to Gary Dinges of the AUSTIN ...

Tags: Marketing and Sponsorship

Smithfield Extends With Richard Petty Motorsports

Smithfield Foods and Richard Petty Motorsports yesterday announced a three-year extension through the '16 NASCAR season. The company and its family of brands, including Eckrich, Farmland, Gwaltney, Nathan's and Smithfield, will return as primary sponsors of Aric Almirola's No. 43 Sprint Cup Series e ...

Tags: Marketing and Sponsorship, NASCAR

Butterfinger Stirs Social Media With Super Bowl Teaser

Butterfinger "has social media abuzz" after posting online "a super-suggestive Super Bowl teaser about a nervous couple, Mr. & Mrs. Buttercup, in the waiting room before a -- wink, wink -- 'Edible Couples Counseling' session," according to Bruce Horovitz of USA TODAY. This "therapy-seeking c ...

Tags: Marketing and Sponsorship, NFL, Super Bowl

Lynch Trademarks "Beast Mode" Nickname

Seahawks RB Marshawn Lynch has "already filed a federal trademark" for the nickname "Beast Mode," which "can be seen everywhere" on hats and T-shirts during Seahawks games, according to Tom Pelissero of USA TODAY. Octagon's Doug Hendrickson, who reps Lynch, said, "He's a smart business guy, too. He' ...

Tags: Marketing and Sponsorship, NFL, Seattle Seahawks

Pepsi Unveils '14 Global Soccer Endorsers

Pepsi today introduced its team of 19 int'l soccer players, including Barcelona F Lionel Messi, Manchester United F Robin van Persie and MLS Sounders F Clint Dempsey, that will make up the soft drink maker's "Live for Now" campaign for '14. The players will star in Pepsi's global TV ad campaign lat ...

Tags: Marketing and Sponsorship, PepsiCo

Marketplace Roundup

MARKETING DAILY's Aaron Baar reported Mitsubishi Electric in a new campaign from longtime agency Ames Scullin O'Haire, Atlanta, is casting golfers Fred Couples and Corey Pavin as "men who find themselves in uncomfortable situations." Couples in one spot "encounters a barber known as 'Shaky' to shave ...

Tags: Marketing and Sponsorship

A-B Reveals Super Bowl Ad Plans

Anheuser-Busch last night unveiled their advertising plans for Fox's broadcast of Super Bowl XLVII, and the brewer will have 3½ minutes of air time, a "minute less than a year ago," according to a front-page piece by Lisa Brown of the ST. LOUIS POST-DISPATCH. A-B’s marketing team said t ...

Tags: Super Bowl, NFL, Football, Marketing and Sponsorship

Axe Taking More Serious Tone With SB Ad

Axe Peace borrows a slogan from 1960s protesters Men’s grooming brand Axe will air a commercial during Super Bowl XLVIII that “strikes a decidedly somber note,” accord ...

Tags: Marketing and Sponsorship, Super Bowl

New Duracell Ad Features Deaf Seahawks Rookie

Duracell has an online ad featuring the story of Seahawks FB Derrick Coleman, who is legally deaf, and the P&G brand now "wants its new ad in Fox's broadcast" of Sunday's 49ers-Seahawks NFC Championship game Sunday, according to Jack Neff of AD AGE. The Duracell ad would offer a balance to a ...

Tags: Marketing and Sponsorship

KU To Stick With New Adidas Uniforms

The alternate adidas jerseys that the Univ. of Kansas men's basketball team has worn the last two games are likely "turning into permanent jerseys" for the remainder of this season, according to Gary Bedore of the LAWRENCE JOURNAL-WORLD. KU coach Bill Self during his weekly radio show last night ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug