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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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Beckham, Henry Top MLS Jersey Sales

MLS today will release a list of its top selling jerseys from March 10 to Sept. 10 on MLSgear.com, MLSgearCanada.ca and team websites. adidas outfits all 19 MLS clubs. This is the first time the league has released a list of its top-selling jerseys. Below is a chart of the top 10 ( THE DAILY ). ...

Tags: Marketing and Sponsorship, MLS

Samsung Extends Chelsea Jersey Sponsorship

EPL club Chelsea announced that Samsung “took up an option to renew” its $23.9M (all figures U.S.) jersey sponsorship with the team through ‘15, according to Tariq Panja of BLOOMBERG NEWS. Chelsea signed a partnership agreement with the South Korean electronics maker in ‘05. ...

Tags: Marketing and Sponsorship, Samsung, English Premier League, Soccer

Agassi Releases New Sports Equipment Line

Tennis HOFer Andre Agassi and longtime partner Gil Reyes today will introduce BILT by Agassi & Reyes sports equipment "with 12 pieces of equipment," according to Jeffrey Eisenband of THE POST GAME. Agassi noted that he has been working on the line for years, saying, "BILT has, no ...

Tags: Marketing and Sponsorship, Tennis

Hockey Canada Seeks To Increase Youth Enrollment

Hockey Canada officials have “a new tactic for catalyzing enrollment in youth hockey: cheaper stuff,” as new membership cards “being mailed to registered minor hockey players and coaches this fall will give card holders a break on food, gas and merchandise purchased from the organi ...

Tags: Marketing and Sponsorship, Hockey

Marketplace Roundup

Blogger Larry Brown reported Redskins QB Robert Griffin III was seen prior to yesterday's game against the Saints "wearing a long-sleeve shirt with the word 'Heart' written down his chest," but the word was written "on his undershirt to cover up a Nike swoosh." Griffin has been "sponsored by adidas ...

Tags: Marketing and Sponsorship

Hershey Extends CBS And Turner, Signs IMG College

Hershey has extended its NCAA corporate partner agreements with CBS and Turner through '16, while signing a new deal with IMG College through '16 as well. As part of the deals with the nets, Hershey has access to marketing rights across all NCAA championships, including the continued title sponsorsh ...

Tags: Marketing and Sponsorship, Hershey

Highmark Back In With USOC, Allstate Out

Highmark has renewed its agreement as the official insurance supplier of the USOC. The company extended its deal through ‘16. Financial terms were not available. Highmark has historically been a USOC supplier and those deals are valued at $3-10M over four years. Under terms of the agreement, H ...

Tags: Marketing and Sponsorship, USOC

Derrick Rose Buys Into Chicago Pizza Chain

Chicago-based deep dish pizza company Giordano's today announced that Bulls G Derrick Rose "has become an equity partner in the restaurant franchise," according to Darren Rovell of ESPN.com. Giordano's, which is "looking to branch out from the Chicagoland area, will lean on Rose to give it a boost a ...

Tags: Marketing and Sponsorship

Marketplace Roundup

SPORTING NEWS' Bob Pockrass wrote NASCAR driver Matt Kenseth "appears to be a better fit for sponsor The Home Depot" following his signing with Joe Gibbs Racing. Kenseth replaces Joey Logano at JGR, and "it doesn’t take a rocket scientist to figure out that a 40-year-old family man -- the fath ...

Tags: Marketing and Sponsorship

Aaron Rodgers Appearing In Pizza Hut Ads

Pizza Hut is "launching two ads starring" Packers QB Aaron Rodgers that “may air as soon as" tonight during the season-opening Giants-Cowboys game on NBC, according to Don Walker of the MILWAUKEE JOURNAL SENTINEL. Rodgers will help kick off Pizza Hut's new Big Dinner Box, “described ...

Tags: Marketing and Sponsorship

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