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Published in SportsBusiness Daily on 01 / 29 / 15

Hearing NHL furious over expansion story by @rwesthead at @TSN_Sports quoting NHL owner. Bettman read article verbatim to NHL Board of Gov. — Allan Walsh (@walsha) January 29, 2015 NFL Injury data shows concussions down 25% from 2013. Hopeful news; if only if we could trust pl...

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Marketplace Roundup

Electronic Arts yesterday disclosed that it had "set aside $27 million for a ‘potential settlement of an ongoing’ lawsuit.” In L.A., Alex Pham noted EA did not identify the suit, "but the most likely case involves one lodged by former National Football League players whose lik ...

Tags: Marketing and Sponsorship

COC Launches New Ad Campaign

The Canadian Olympic Committee today is launching a new television ad campaign that “will showcase the journey of Canada’s Olympians, and, if all goes well, boost brand equity for big corporate sponsors such as BCE Inc., Hudson’s Bay Co. and RBC Dominion Securities Inc.,” ...

Tags: Marketing and Sponsorship, Olympics

Reebok Re-Signs Manning Brothers

Reebok has “re-signed longtime endorsers Eli and Peyton Manning, the strongest evidence yet that while its brand will no longer be seen on NFL fields, the company isn’t abandoning marketing around the league,” according to Terry Lefton in this week’s SPORTSBUSINESS JOURNAL. T ...

Tags: Marketing and Sponsorship, Reebok

Man City Inks Nike Kit Deal

EPL club Manchester City has "cashed in on their emergence as a football powerhouse by striking a six-year kit deal with Nike," according to Mark Ogden of the London TELEGRAPH. Terms of the deal were not disclosed, but it could earn the team up to US$19.4M a year. The club "had secured a 10-year dea ...

Tags: Marketing and Sponsorship, English Premier League, Nike

Toyota Renews AMA Supercross Sponsorship

Toyota today announced a two-year extension of its sponsorship of the Monster Energy AMA Supercross series, which is owned by Feld Entertainment. Financial terms of the agreement were not available. The Japanese automaker has been the official truck and automobile of the sport for seven years. ...

Tags: Marketing and Sponsorship, Toyota

Mayweather's Business Model A Boon

Boxer Floyd Mayweather Jr. puts his perfect 42-0 record on the line Saturday night against Miguel Cotto, and when Mayweather “headlines a pay-per-view event he not only reaps the profits but covers the expenses,” including Cotto’s estimated $10M payout, according to Morgan Campbell ...

Tags: Boxing, Marketing and Sponsorship

Olympic Marketing Notes

In Daytona Beach, Brent Woronoff notes in the next three months leading up to the London Games, U.S. swimmer Ryan Lochte “will also be all over your television.” Lochte's latest sponsor, Nissan, this past week “went to Gainesville, where he lives and trains, for a photo shoot.&rdqu ...

Tags: Marketing and Sponsorship

Ram Truck Returns As Auto Partner For Derby

Ram Truck yesterday announced that for the third consecutive year it will serve as the the exclusive automotive partner and official truck of Churchill Downs and the Kentucky Derby. Ram also is launching TV, print and digital campaigns in conjunction with the '12 Derby. The brand's 60-second "Giants ...

Tags: NBC, Marketing and Sponsorship

City Of El Paso To Sponsor Chavez-Lee

The El Paso City Council Tuesday "unanimously approved" a $500,000 deal making the city a sponsor of the June 16 Julio Cesar Chavez Jr.-Andy Lee bout at Sun Bowl Stadium, according to Aileen Flores of the EL PASO TIMES. The city will pay fight promoter Top Rank a $350,000 sponsorship fee "and a ...

Tags: Marketing and Sponsorship

Prince Sports Files For Chapter 11 Bankruptcy

Prince Sports' move to  file for Chapter 11 bankruptcy Tuesday marks the "latest step in the company’s years-long fight to stay afloat in the sporting goods business," according to Ed Beeson of the Newark STAR-LEDGER. The company’s story lately "turned to struggle, even as it intr ...

Tags: Prince, Marketing and Sponsorship

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