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Adidas Officially Surpasses Jordan Brand In Terms Of Sneaker Market Share In The U.S.

Published in SportsBusiness Daily on 09 / 19 / 17

Adidas has "surpassed Jordan Brand" in the U.S. and now owns 13% of the domestic sneaker market, according to data from NDP Group cited by Jake Woolf of GQ. Adidas' 13% figure is "more than double what it had a year ago," and 1.7% higher than what was reported in June. Nike still holds the No. ...

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Tags: Marketing and Sponsorship, Adidas, Nike

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Gillette Doesn't Renew Ovechkin Deal

Capitals RW Alex Ovechkin's four-year contract  with Procter & Gamble's Gillette brand ended Dec. 31, but the two sides are "exploring ways to collaborate again in the future," according to Ian Oland of independent blog RUSSIAN MACHINE NEVER BREAKS. Among Ovechkin’s responsibili ...

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NBAers Using Their Brand For Social Causes

ESPN’s “The Grantland Basketball Hour” featured a discussion about social activism among NBA players at a time when marketing and branding is so important. ESPN’s Bill Simmons said, “When we think about (Bill) Russell's generation, it's very socially conscious, cared ab ...

Tags: Marketing and Sponsorship, NBA

PGA Of America, National Car Rental Renew Deal

The PGA of America and National Car Rental today announced a five-year renewal of their sponsorship deal. Financial terms of the extension were not disclosed. National is an official partner of the PGA of America, and the deal continues to make the company the official rental car of the PGA of ...

Tags: Marketing and Sponsorship, PGA of America, National Car Rental

Mechanix Wear, NASCAR Renew Sponsorship

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Tags: Marketing and Sponsorship, NASCAR

Bright Nike Apparel Turns Heads At Aussie Open

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Tags: Nike, ATP, Australian Open, Marketing and Sponsorship

A-B Super Bowl Push Looks To Social Media

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Tags: Marketing and Sponsorship, Super Bowl, Anheuser Busch

LPGA's Pancake Signs Deal With Waffle House

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Tags: Marketing and Sponsorship

Marketplace Roundup

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Tags: Marketing and Sponsorship

Lynch's Gold Cleats Not Allowed

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Tags: Marketing and Sponsorship, NFL, Seattle Seahawks

Quaker Oats Extends Kit Deal With Fire

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Tags: Quaker Oats, Chicago Fire, Marketing and Sponsorship

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