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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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Dodgers Fans Turn Frustration Into Business

Dodgers Owner Frank McCourt's ongoing legal battle to retain ownership of the team has created "opportunities for fans to share their discontent," and for a few "entrepreneurs among those agitated fans, those frustrations have turned into business opportunities," according to Bill Shaikin of the L.A ...

Tags: Los Angeles Dodgers, Marketing and Sponsorship

Marketplace Roundup

The AP's Jenna Fryer noted Roush Fenway Racing "can do very little until management knows" if driver Carl Edwards will return next season , creating an "unsettling waiting game considering the organization only has one full-time sponsor signed up for its four cars next season." But how can RF ...

Tags: Marketing and Sponsorship

Ford Helping RFR To Re-Sign Carl Edwards

Ford Racing "has gone to what officials call unprecedented measures to help Roush Fenway Racing keep Carl Edwards from going to the Toyota team of Joe Gibbs Racing," according to David Newton of ESPN.com. Ford Racing Communications Dir Kevin Kennedy before yesterday's NASCAR Sprint Cup Series B ...

Tags: NASCAR, Marketing and Sponsorship

Wyndham Extends Greensboro PGA Tour Deal

Wyndham Worldwide, the title sponsor of the PGA Tour event in Greensboro since '07, will announce a four-year extension today. Wyndham initially signed a four-year deal that ran through the '10 tournament and then signed a two-year renewal last year through '12. This latest extension keeps Wyndham o ...

Tags: Marketing and Sponsorship, PGA Tour

Hope Solo Inks Deal With Gatorade

U.S. women's national soccer team G Hope Solo "will join Gatorade’s powerful promotional arsenal after signing a multiyear marketing deal with the beverage company," according to Fred Dreier of SPORTSBUSINESS JOURNAL. Sources "peg the deal in the low six-figure range per year." A Gatorade offi ...

Tags: Marketing and Sponsorship

Poll Shows Nowitzki As NBA's Most Marketable

The latest data from Nielsen/E-Poll reveals that Mavericks G Dirk Nowitzki "ascended to the title of most marketable man" in the NBA after winning his first NBA championship in June, while Heat F LeBron James and G Dwyane Wade "have fallen out of the top 10 most marketable NBA players since the Fin ...

Tags: Marketing and Sponsorship, Basketball

Crown Royal Could Still Have Big Role In NASCAR

Crown Royal Senior Brand Manager Heather Boyd said that it was “still possible the company could play a bigger role than expected” in NASCAR next season, and becoming title sponsor of the Sprint Cup Series Brickyard 400 “will achieve part of the company's goal,” according to ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

Booster Juice Inks Deal With Jose Bautista

Edmonton-based juice and smoothie company Booster Juice signed Blue Jays RF/3B Jose Bautista to his first-ever Canadian endorsement deal as the company’s new ambassador beginning next month. Bautista will become the face of Booster Juice throughout Canada and other international markets throug ...

Tags: Marketing and Sponsorship, Toronto Blue Jays

Pats Sign Putnam As Gillette Stadium Sponsor

Boston mutual fund company Putnam Investments is "replacing cross-town rival Fidelity Investments as a key sponsor of Gillette Stadium," according to Todd Wallack of the BOSTON GLOBE. Putnam’s name "will replace Fidelity’s on two three-story luxury clubhouses, each with 3,000 seats." Put ...

Tags: New England Patriots, Football, Marketing and Sponsorship

Steelers Players See Huge Drop In Royalties

The NFLPA's Department of Labor filings for '09 and '10 "show payments pegged to jersey, memorabilia, video games, football cards and other licensed products plummeted last season for some of the Steelers' best-known players," according to a front-page piece by Carl Prine of the Pittsburgh TRIB ...

Tags: Marketing and Sponsorship, Pittsburgh Steelers

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