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2014 SBD/SBJ Reader Survey: Slive Still Seen As Most Effective Conference Commissioner

Published in SportsBusiness Daily on 11 / 26 / 14

The 10th annual SportsBusiness Daily/SportsBusiness Journal Reader Survey is in the books, and more than 1,000 voters weighed in on nearly 100 questions that spanned all facets of the industry. Voting was conducted over three weeks starting Oct. 13, with polling via SportsBusinessDaily.com and Sport...

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Nike, Adidas At Odds Over Olympic Kit Requirements

Both adidas and Nike “are understood to be resisting attempts by the other to force athletes to break existing long-term footwear contracts in order to comply with team kit requirements” for the ’12 London Games, according to Paul Kelso of the London TELEGRAPH. The British Olympic ...

Tags: Marketing and Sponsorship, Nike, Adidas

Coors Light Becomes Mariners' Official Beer

The Mariners and Coors Light yesterday announced a new three-year sponsorship agreement that will see Coors Light become the team's official beer. As part of the deal, The Rail Bar in The 'Pen, presented by Root Sports, will be rebranded the Coors Light Rail Bar and Coors Light will be the pres ...

Tags: Seattle Mariners, Marketing and Sponsorship, Coors Brewing Co.

U.K. ASA Clears Snickers' Twitter Campaign

A campaign by Snickers paying EPL club Manchester United D Rio Ferdinand and model Katie Price, among others, to "tweet about the chocolate bar has been cleared of breaking UK advertising rules" in the first ruling by U.K. ad watchdog the Advertising Standards Authority involving marketing on Twitte ...

Tags: Marketing and Sponsorship

Marketplace Roundup

AD AGE's E.J. Schultz cited sources as saying that MillerCoors plans to bring back the classic tagline “Miller Time” for Miller Lite “as a means to lift the brand out of a prolonged slump.” The effort will “replace the ‘Man Up’ campaign by DraftFCB that posi ...

Tags: Marketing and Sponsorship, Unilever

Allstate Inks Multiyear Sponsorship Deal With NCAA

Allstate, a major advertiser in college football over the last few years, has "signed a multiyear contract to become an NCAA corporate partner," according to Michael Smith of SPORTSBUSINESS JOURNAL. The deal, brokered by the NCAA's rights holders -- Turner Sports and CBS Sports -- gives Allstat ...

Tags: Allstate, Marketing and Sponsorship

Budweiser Brews Special Edition NHL Jets "Fan Brew"

Budweiser Canada and ad agency Anomoly have "harnessed Canadian pride" to deliver a new marketing initiative "connected to the Winnipeg Jets," according to Tim Nudd of ADWEEK. To celebrate the team's return to the city, Budweiser "filled three sealed vessels with water collected from diff ...

Tags: Winnipeg Jets, Marketing and Sponsorship

Sporting KC, Boulevard Brewing Ink Agreement

A new co-marketing agreement between MLS Sporting KC and K.C.-based Boulevard Brewing Company, themed “Hometown Team-Hometown Beer,” will not only bring Boulevard’s line of beers to Livestrong Stadium, but a “host of other branding and advertising partnerships,” accordi ...

Tags: Marketing and Sponsorship, Sporting Kansas City

Knicks, NBA Try To Keep Up With Lin Gear Demand

The Knicks and the NBA are "scrambling to keep up with the demand for legal, licensed" Knicks G Jeremy Lin gear, according to Michael McCarthy of the USA TODAY. MSG Sports President Scott O'Neil said that sales at the team's online store, NYKnicksStore.com, are up 4,000% since Lin became an "ov ...

Tags: Marketing and Sponsorship, NBA, New York Knicks

New Ad Launched For "MLB 2K12"

2K Sports today releases "MLB 2K12," and although the baseball simulation video game series has been a noted money loser for the company and the licensing deal with MLB is now in its final year, the title still arrives at retail with a heavy degree of marketing activation. 2K Sports yesterday re ...

Tags: MLB, Marketing and Sponsorship

Marketplace Roundup

Rangers P Yu Darvish has reached a multiyear deal with Topps that "grants the company exclusive rights for autographed trading and game-used memorabilia cards." The deal, announced yesterday, is the first in the U.S. for Darvish. Topps will also "use Darvish for social media and on packaging and pro ...

Tags: Marketing and Sponsorship

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