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Redskins Propose Rule Allowing NFL Teams To Opt Out Of "TNF" Color Rush Uniforms

Published in SportsBusiness Daily on 03 / 24 / 17

Among the NFL rule proposals announced Thursday  for the '17 season, one by Redskins Owner Dan Snyder "would change league bylaws to allow teams to opt out of the Color Rush uniforms," according to Michael David Smith of PRO FOOTBALL TALK. The Redskins did not play a "Thursday Night Football" g...

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Tags: NFL, Marketing and Sponsorship

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TaylorMade-Adidas' King Sticking By Johnson

adidas Group North America President Mark King, who approved golfer Dustin Johnson's lucrative endorsement deal that runs through '15, this week said Johnson "is our most important American golfer," according to Michael Bamberger of GOLF.com. King: "We have Sergio (Garcia, a Spaniard) and we have Ju ...

Tags: TaylorMade Golf, Marketing and Sponsorship, Adidas

Chris Bosh Set To Introduce Neckwear Line

Heat F Chris Bosh this month is "introducing his own tie line" called Mr. Nice Tie, according to Vanessa Friedman of the N.Y. TIMES. The line will be composed of "five regular styles and five bow ties." Bosh said some will be designed with "very subtle" prints, while others will be a little "louder. ...

Tags: Marketing and Sponsorship, Miami Heat, NBA

Ohno Starring In New MilkPEP Ad Campaign

Ohno's print ad will debut in Men's Health magazine Aug.26  MilkPEP yesterday announced that former U.S. speedskater Apolo Ohno, who is now training for the Ironman World Championship triathlon, will be featur ...

Tags: Marketing and Sponsorship

BYU Pulls Slogan Due To Trademark Concerns

BYU's "Rise as One" slogan for the '14 football season has "expired before the season even begins because of a trademark issue," according to Randle & Baltich of online student newspaper THE UNIVERSE. BYU Associate AD Duff Tittle on Monday confirmed that the school "pulled the 'Rise as One' ...

Tags: Marketing and Sponsorship, Anheuser Busch

Marketplace Roundup

Aqua Sphere CEO Don Rockwell said of Michael Phelps' swim wear line with the brand , "There's a couple tweaks we have to make." In Baltimore, Jeff Barker notes Aqua Sphere is a "recent player in the business of high-performance swimming suits" and has "broad experience in recreational swimming and ...

Tags: Marketing and Sponsorship

Michael Phelps Signs Deal With Aqua Sphere

Michael Phelps will launch his own swim wear brand ahead of the '16 Rio Games. The most-decorated Olympian has signed an eight-year partnership with Aqua Sphere that will result in a Phelps brand of suits, goggles and equipment. The deal comes seven months after the end of Phelps’ long-term en ...

Tags: Marketing and Sponsorship

Nationwide Becomes NFL's Official Insurance Partner

See the listing for Nationwide Insurance Nationwide Insurance yesterday formally announced a three-year deal with the NFL to become an official league insurance sponsor. The partnership begins this season and runs through the '16 season. Nationwide becomes a founding sponsor of NF ...

Tags: Marketing and Sponsorship, Nationwide Insurance, NFL

Wall Heads To Asia To Promote Adidas Shoe Line

If there is "any positive that can be taken" from Wizards G John Wall being cut from the USA Basketball team yesterday, it is that that he will now have a "chance to complete" an adidas promotional tour through China and Japan next week, according to Michael Lee of the WASHINGTON POST. Wall has beco ...

Tags: Marketing and Sponsorship, Adidas, Under Armour, NBA

Lester Billboard Removed Following Trade

The Red Sox last week traded P Jon Lester to the A's , and a People's United Bank billboard featuring Lester on the Massachusetts Turnpike "was indeed gone" by midday yesterday, according to Deirdre Fernandes of the BOSTON GLOBE. The billboard had gone up just "days before" the trade. People's ...

Tags: Marketing and Sponsorship, MLB

Bouchard Fan Group Trademarks "Genie Army"

Ryan Gibb, a member of the fan club for Canadian tennis player Eugenie Bouchard, said that he "now sees potential to turn the cheering squad into a business opportunity," according to Benjamin Shingler of the CP. The Genie Army has "become a minor phenomenon," and its members are "trying to start a ...

Tags: Marketing and Sponsorship, WTA

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