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Roush Fenway Racing Announces Carl Edwards Will Leave Team In '15

Published in SportsBusiness Daily on 07 / 27 / 14

Roush Fenway Racing this morning issued a statement announcing driver Carl Edwards will not return to the team in ’15. Edwards has driven the No. 99 Ford for RFR since ’05. Team Owner Jack Roush said that he has “known for more than a month that Edwards would be leaving the tea...

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11/04/11
Marketplace Roundup

In Milwaukee, Bob Wolfley noted a new poll by Raleigh-based Public Policy Polling (PPP) shows Packers QB Aaron Rodgers is "insanely popular" in Wisconsin. The poll shows Rodgers is "viewed favorably by 89% of the 1,170 Wisconsin voters it surveyed from Oct. 20-23," while "only 4% had an unfavor ...

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11/03/11
Hudson's Bay Debuts Canadian Olympic Apparel

The Canadian Olympic team -- about 320 athletes and 250 support staff -- will “march into the London Olympics wearing a combination of traditional Maple Leaf shirts and showing off a new Olympic patch collection which depicts Canadian landscapes, animals and sports,” according ...

Tags: Marketing and Sponsorship

11/03/11
Beckham New Face of Sainsbury's Grocery Chain

MLS Galaxy MF David Beckham will become the "new face" U.K.-based supermarket chain Sainsbury's when TV chef Jamie Oliver "steps down as brand ambassador at the end of this year," according to Sophie Maden of MARKETING magazine. The deal is reportedly worth up to $8M (all figures U.S.) and will " ...

Tags: Marketing and Sponsorship, MLS

11/03/11
Loudmouth Launches Kids Apparel Line

Loudmouth Golf, the lifestyle apparel clothing line popularized by golfer John Daly and the Norwegian curling team, announced the launch of a kids apparel line featuring pants for girls and boys ages two to 10. The pants differ from their adult counterparts with features such as an elastic waistban ...

Tags: Marketing and Sponsorship

11/03/11
Marketplace Roundup

PGA Tour Transitions Championship Tournament Dir Kevin Krisle said that the event "will look locally and nationally to secure" a title sponsor after Transitions Optical informed the tour it will not extend its deal after next year . Krisle said, "We'll work in synch with the PGA Tour to try to ...

Tags: Marketing and Sponsorship

11/02/11
Transitions Optical Will Not Renew PGA Tampa Event

Transitions Optical notified the PGA Tour last week that it “would not renew sponsorship” of the Transitions Championship at Innisbrook Resort's Copperhead Course in Palm Harbor, Fla., when the contract expires after the event in March, according to Alex Miceli of GOLFWEEK. Transitions s ...

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11/02/11
Will NBA Lockout Adversely Affect Shoe Marketers?

Market research company NPD Group Chief Analyst Marshal Cohen said that basketball shoe marketers such as adidas, Nike and Under Armour, as well as national retailers such as Foot Locker, could “lose up to $500 million in sales if the 2011-12 NBA season is wiped out,” according to M ...

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11/02/11
Mark Martin Finds Part-Time Work

NASCAR driver Mark Martin is "expected to drive a part-time 2012 Sprint Cup schedule for Michael Waltrip Racing in the No. 00 Toyota currently driven by David Reutimann," according to sources cited by David Newton of ESPN.com. Sources said that team owner Michael Waltrip "likely will drive all or a ...

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11/02/11
Marketplace Roundup

In Milwaukee, Don Walker reported Jockey Int'l is "standing by" endorser Broncos QB Tim Tebow despite his on-field struggles so far this season. Jockey Dir of PR Mo Moorman in a statement said, "Jockey’s interest in him goes beyond football. He is dedicated to community service, and ...

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11/01/11
Quicken Loans To Sponsor SHR's No. 39 Car

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