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Luck, Romo Join Manning Brothers To Promote DirecTV's NFL Sunday Ticket

Published in SportsBusiness Daily on 04 / 24 / 15

DirecTV on Thursday signed Colts QB Andrew Luck and Cowboys QB Tony Romo to multiyear deals to endorse its NFL Sunday Ticket package. The pair will join Broncos QB Peyton Manning and Giants QB Eli Manning in a variety of PR, advertising and marketing activations to promote the satellite TV provider'...

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Tags: Marketing and Sponsorship, DirecTV

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ESPN Rebrands "MNF" Campaign

ESPN on Monday will "introduce a new multimedia advertising campaign for its marquee program, 'Monday Night Football,'" according to Jane Levere of the N.Y. TIMES. Created by Wieden & Kennedy, N.Y., the campaign features Cowboys Owner Jerry Jones and players such as Patriots TE Rob Gronkowski, T ...

Tags: Marketing and Sponsorship, ESPN

Mercedes Capitalizing On PGA Deal

As fans enter the PGA Championship, the first thing they see is not a golfer or the beach at Kiawah Island. It is the 6,000-square-foot teaching center sponsored by PGA of America corporate patron, Mercedes-Benz. The PGA Performance Center is on the left as fans enter The Ocean Course, next to the s ...

Tags: Marketing and Sponsorship, Mercedes Benz, Golf

Marketplace Roundup

In N.Y., James Covert cited sources as saying that Colorado-based ski brand Spyder “is on the block.” Sources said that the brand's private-equity Owner Apax Partners “is looking to reap as much as $150 million on a sale and has hired Blackstone Group to shop the label.” Sour ...

Tags: Marketing and Sponsorship

UFC Champ Jones Inks Nike Deal

UFC light heavyweight champion Jon “Bones” Jones “signed a sweeping, worldwide sponsorship deal with sports apparel giant Nike,” according to Mike Chiappetta of MMAFIGHTING.com. The two sides have “agreed to a multi-year contract that will see Jones decked out in Nike g ...

Tags: UFC, Nike, Marketing and Sponsorship

Livestrong Moving Past Lance For Future Focus

Livestrong needs the “popularity of its mission to transcend the reputation of its founder” Lance Armstrong in order to “thrive regardless of how the doping allegations are resolved,” according to a sports section cover story by Brent Schrotenboer of USA TODAY. Two years afte ...

Tags: Marketing and Sponsorship

Emirates Airline Makes First Golf Play In U.S.

Emirates Airline, a major sponsor of golf on the European Tour and in Asia, is making its first spend in the U.S. with a sponsorship of the Boeing Classic, a Champions Tour Event in the Seattle area. Emirates, which launched a non-stop service from Seattle to Dubai earlier this year, is the largest ...

Tags: Marketing and Sponsorship

Penn State Down Just Two Spots In CLC Rankings

Penn State has "fallen only two spots," from 10th to 12th, in CLC's annual royalty rankings for the '11-12 school year, according to Darren Rovell of ESPN.com. Despite the fallout from the Jerry Sandusky child sex abuse scandal, PSU "still generated more royalties last school year than any other Big ...

Tags: Marketing and Sponsorship, Collegiate Licensing Co.

Dodge's Gilles On Exiting NASCAR

Dodge's decision to leave NASCAR following the '12 Sprint Cup season was based on finding “no NASCAR organization that could compete at the level that it wanted,” according to Bob Pockrass of SPORTING NEWS. Dodge President & CEO Ralph Gilles said, “We didn’t want this day ...

Tags: NASCAR, Marketing and Sponsorship

Columbia, Swire Ink Deal To Expand China Sales

Columbia Sportswear Co. has “entered an agreement to form a joint venture with Swire Resources Ltd,” in order to “expand Columbia's sales in China as well as that of Columbia subsidiary, Mountain Hardwear,” according to Allan Brettman of the Portland OREGONIAN. Swire Resource ...

Tags: Marketing and Sponsorship

Wisconsin Unveils New Adidas Unifroms

The Univ. of Wisconsin yesterday revealed new adidas football uniforms that the Badgers “will wear Sept. 29 for their prime-time game at Nebraska,” according to Adam Mertz of the WISCONSIN STATE JOURNAL. The white uniform is a “mix of old-school and futuristic,” and features ...

Tags: Marketing and Sponsorship, Adidas

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