Upcoming Conferences and Events

Featured Story

Source: Fox Has Sold Nearly 90% Of Advertising Inventory For Super Bowl LI

Published in SportsBusiness Daily on 12 / 09 / 16

Fox has sold "almost 90% of the ad inventory" for its Super Bowl LI broadcast in February, according to a source cited by Brian Steinberg of VARIETY. The source "suggested Fox has fewer than 15 ad slots to sell." Another source said that Fox "could have as many as 17." One source said that Fox is "s...

Read More

Tags: NFL, Marketing and Sponsorship, Super Bowl

More Stories

04/28/14
Meb Keflezighi Backed By NYAC

U.S. runner Meb Keflezighi’s affiliation with the New York Athletic Club, which had its winged-foot logo "ironed onto his red and white jersey" when he won the Boston Marathon last Monday, "stemmed from late-career desperation for financial support after most had given up on him," according to ...

Tags: Marketing and Sponsorship, Boston Marathon

04/28/14
Under Armour Set To Increase Marketing Budget

Under Armour "will increase its ad budget by more than one-third" in '14, based on projections for sales to reach $2.91B this year, up 25% from $2.33B in '13, according to Natalie Zmuda of AD AGE. UA Founder, Chair & CEO Kevin Plank told analysts he "expected to allocate 11% of revenues to marke ...

Tags: Under Armour, Marketing and Sponsorship

04/28/14
Marketplace Roundup

Seahawks QB Russell Wilson finished the NFL Players Inc.'s fiscal year ranked No. 1 on the top 50 players sales list, based on total overall sales from March 1, 2013, through February 28, 2014. He jumped 18 spots from No. 19 in FY '13 to the top spot, passing Broncos QB Peyton Manning, who is now ra ...

Tags: Marketing and Sponsorship

04/25/14
Holiday Merch Boosts Penguins Revenue

Penguins Senior VP/Sales & Service David Peart said that the six holiday-themed T-shirts sold this season "generated $100,000 in additional revenue for the team," according to Michael Sanserino of the PITTSBURGH POST-GAZETTE. The T-shirts feature the team's skating penguin holding a hockey stick ...

Tags: Marketing and Sponsorship, Pittsburgh Penguins

04/25/14
Top Execs Headed To Wells Fargo PGA Tourney

See the Listing for WELLS FARGO Wells Fargo is "gearing up to host as many as 3,000 clients at Quail Hollow Club next week" at the PGA Tour Wells Fargo Championship, according to Andrew Dunn of the CHARLOTTE OBSERVER. Wells Fargo CMO Jamie Moldafsky and Corporate Com ...

Tags: Golf, PGA Tour, Wells Fargo, Marketing and Sponsorship

04/25/14
Marketplace Roundup

YAHOO SPORTS' Kelly Dwyer cited a TMZ report which stated Bulls F Joakim Noah and France-based athletic apparel company Le Coq Sportif "are now suing each other, after a partnership gone wrong." Noah blamed his Le Coq Sportif shoes for causing a foot injury during the '12-13 season and also is blami ...

Tags: Marketing and Sponsorship

04/24/14
Phelps' Swimwear Brand Unknown

Michael Phelps is returning to the pool today , but no one knows what he is going to wear. The Olympic swimmer's endorsement deal with Speedo ended at the end of last year, and they have parted ways. He had worn Speedo in competition since signing with the company in '01. Speedo confirmed that the ...

Tags: Marketing and Sponsorship

04/24/14
Swan Racing Sells Rights To Two Sprint Cup Cars

NASCAR Sprint Cup Series team Swan Racing "has sold off the assets" of its two cars, leaving driver Parker Kligerman "without a ride" for this weekend's Toyota Owners 400 at Richmond Int'l Raceway, according to Bob Pockrass of SPORTING NEWS. As part of the deal, Swan Minority Owner Anthony Marlowe " ...

Tags: Marketing and Sponsorship, NASCAR

04/24/14
Kobe, Luck In New Panini WC Sticker Campaign

Lakers G Kobe Bryant and Colts QB Andrew Luck reveal their soccer affinity in a series of viral videos from Panini America backing its FIFA World Cup sticker collection. The spots are dubbed "Who Do You Collect?" and were developed with agency Conscious-Minds, Pasadena, and shot at StubHub Cent ...

Tags: Marketing and Sponsorship, Panini

04/23/14
Subway Breaks Into EPL With Liverpool Deal

EPL club Liverpool FC today announced a multiyear deal with Subway that will see the sandwich chain break into the league. To begin the deal, Subway has sent its range of law-fat subs to participants on Liverpool FC Foundation programs all week ( LFC ). MARKETING WEEK's Lara O'Reilly notes Subw ...

Tags: Liverpool, Marketing and Sponsorship, Subway

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug