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Visa, Adidas Among Top FIFA Sponsors Speaking Out Following Corruption Arrests

Published in SportsBusiness Daily on 05 / 28 / 15

Visa has told FIFA it could "end its sponsorship if soccer's governing body does not act fast to restore the reputation of the game after senior officials were arrested on corruption charges ," according to Athavaley & Thomasson of REUTERS. The credit card company put out a statement that read,...

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Tags: Marketing and Sponsorship, FIFA

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BodyArmor Adds Mike Trout As Endorser

Angels CF Mike Trout has "signed his first big national endorsement deal" with BodyArmor Superdrink, according to Darren Rovell of ESPN.com. Sources said that Trout will be paid and "also will receive a small equity stake in the upstart company, which is projected to hit $10 million in sales in its ...

Tags: Marketing and Sponsorship, Los Angeles Angels

TicketCity Bowl To Get New Title Sponsor

TicketCity is “no longer the title sponsor” of the bowl game played at the Cotton Bowl, according to Robert Wilonsky of the DALLAS MORNING NEWS. A release states that the game, which has been played twice, has “a new owner, and the new owner has other plans.” ...

Tags: Marketing and Sponsorship

Russell Wilson In New Levi's TV Spot

Seahawks rookie QB Russell Wilson is appearing in a new Levi's TV ad entitled "Go Forth," in which he "talks about his life and journey," according to Nick Eaton of SEATTLEPI.com. Wilson "shares about the perseverance, perspective and purpose he learned from his father," who died the night ...

Tags: Marketing and Sponsorship, NFL, Levi Strauss, Seattle Seahawks

Marketplace Roundup

The AFP reported Ligue 1 soccer club Paris Saint-Germain is "about to find a solution" to put itself within the new UEFA Financial Fair Play rules thanks to a US$130M annual sponsorship deal. The "enormous contract" is in advanced stages of discussion with an unknown Qatari bank, and "would most lik ...

Tags: Marketing and Sponsorship

Doritos Expands Crash The Super Bowl Promo

Doritos today will announce "plans to seriously boost the booty in its seventh annual Crash the Super Bowl contest," as the brand will "link up with one of Hollywood's most successful directors, Michael Bay," according to Bruce Horovitz of USA TODAY. The consumer who "creates the top-ranked Doritos ...

Tags: Marketing and Sponsorship, NFL

Orioles Merchandise Flying Off The Shelves

The Orioles are currently tied for first place in the AL East, and sales of the team's merchandise "are skyrocketing," according to data provided by online retailer Fanatics.com and cited by Darren Rovell of ESPN.com. Only the Yankees and Giants "have sold more gear than the Orioles in September." T ...

Tags: Marketing and Sponsorship, Baltimore Orioles

Marketplace Roundup

Leo Burnett USA announced the NCAA selected the firm as its lead advertising, branding and communications agency. The deal includes strategic planning, creative development and national advertising. The account will be led from Leo Burnett's Detroit office. With the deal, the NCAA's marketing is mov ...

Tags: Marketing and Sponsorship

20th Century Fox Promoting On ESPN

Luring sports fans is the “first objective in 20th Century Fox's big marketing push for its new Digital HD initiative,” according to Rachel Abrams of DAILY VARIETY. Ads for "Prometheus," the “first pic offered in the new earlier home entertainment window, will take over much of ESP ...

Tags: Marketing and Sponsorship, 20th Century Fox, ESPN

Cornell Ends Adidas Relationship

Cornell Univ. "became the first university to sever its business contract with retail giant Adidas because of recent allegations of labor abuses," according to Sarah Sassoon of student newspaper the CORNELL DAILY SUN. School President David Skorton also announced on Friday that Cornell "wi ...

Tags: Marketing and Sponsorship, Adidas

Earnhardt Jr. Looks To Fill Sponsor Void

NASCAR driver Dale Earnhardt Jr. “confirmed Diet Mountain Dew planned to cut back" on the races in which it will sponsor his Hendrick Motorsports No. 88 Chevy during the '13 Sprint Cup Series, according to Jim Utter of the CHARLOTTE OBSERVER. Earnhardt said that Hendrick had “intere ...

Tags: Marketing and Sponsorship, NASCAR

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