Featured Story

Nationwide, Axalta To Stay On No. 88 With Alex Bowman Replacing Dale Earnhardt Jr.

Published in SportsBusiness Daily on 07 / 21 / 17

Alex Bowman will have support from longtime Dale Earnhardt Jr. sponsors Nationwide and Axalta for the "bulk of the season" next year when he takes over the No. 88 Monster Energy Cup Series Chevy, according to Bob Pockrass of ESPN.com. Hendrick Motorsports on Thursday announced a "one-year deal" with...

Read More

Tags: Marketing and Sponsorship, NASCAR

More Stories

11/25/14
Marketplace Roundup

ESPN.com's Darren Rovell noted Giants WR Odell Beckham Jr. was "originally booked as an add-on" to an autograph signing for WR Victor Cruz at a Long Island mall yesterday, but he "became the main event." Steiner Sports "didn't change its prices ($39 for Beckham and $69 for Cruz), but did capitalize ...

Tags: Marketing and Sponsorship

11/24/14
Patriots' Nike Shoe Goes On Sale Monday

Nike today began selling its Patriots Lunar Force 1, a shoe "specially designed" for Patriots Owner Robert Kraft, according to Joseph Kahn of the BOSTON GLOBE. The shoe, which retails for $150, features "black with white soles, a dark Nike 'swoosh' down the side" and a Patriots logo on the tongue." ...

Tags: Nike, Marketing and Sponsorship, New England Patriots

11/24/14
GoDaddy Returning As Super Bowl Advertiser

GoDaddy is "returning to the Super Bowl for its 11th consecutive year," but the web-hosting firm that has been airing two spots in recent years "this time around only purchased one," according to Jeanine Poggi of AD AGE. GoDaddy CMO Barb Rechterman said that the decision "reflected a need to ma ...

Tags: Marketing and Sponsorship, NFL

11/24/14
Bud Light Announces Super Bowl Hospitality Plans

Bud Light is "bringing its #UpForWhatever campaign to downtown Phoenix with the House of Whatever," an entertainment venue that will be erected "for three days during Super Bowl XLIX," according to Kellie Hwang of the ARIZONA REPUBLIC. Bud Light VP Alexander Lambrecht said, "The House of Whatev ...

Tags: Marketing and Sponsorship, Anheuser Busch

11/24/14
Pepsi Signs Irving For More "Uncle Drew" Episodes

Cavaliers G Kyrie Irving "has signed on to make more" installments of his web series, "Uncle Drew," sponsored by Pepsi Max, according to Darren Rovell of ESPN.com. Pepsi "originally signed Irving to a local marketing deal during his rookie of the year season," but he "became a national sta ...

Tags: Cleveland Cavaliers, PepsiCo, Marketing and Sponsorship

11/24/14
Montana Selling Old Candlestick Park Seats

Pro Football HOFer Joe Montana and his partners at National Sports Distributors are "out to sign and sell" old Candlestick Park seats featuring his No. 16, with the chairs going for "up to $799 each," according to Matier & Ross of the S.F. CHRONICLE. There were 3,200 seat backs at Candlestick Pa ...

Tags: San Francisco 49ers, Marketing and Sponsorship

11/24/14
Marketplace Roundup

In Portland, Matthew Kish reported Nike last Thursday opened a 6,000-square-foot store in Newport Beach, Calif., that "exclusively serves female customers." It "features numerous Nike products for women including running, training and sportswear as well as an in-store fitness studio." The studio "is ...

Tags: Marketing and Sponsorship

11/21/14
Pacers Hire Shamrock S&E To Find Sponsorships

The Pacers recently "signed a deal with Portland, Maine-based Shamrock Sports & Entertainment to help the team land blue-chip national sponsors in nine categories," according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. The primary focus of Shamrock’s hunt "will be outsi ...

Tags: Marketing and Sponsorship, Indiana Pacers

11/21/14
Iverson Protests Nike Tribute Shoe

Nike is "pulling back on plans for a shoe that sneakily honors" former NBAer Allen Iverson after he "questioned whether the company could use his old number and team colors" while he endorses rival Reebok, according to Dan Gelston of the AP. Iverson said that Nike "used his identity, likeness and pe ...

Tags: Marketing and Sponsorship, Nike

11/21/14
Marketplace Roundup

Hendrick Motorsports on Thursday announced a three-year contract extension with driver Kasey Kahne through the end of the '18 NASCAR Sprint Cup Series season. The race team also announced that garage door opener brand LiftMaster will be a primary sponsor of the No. 5 Chevy driven by Kahne during the ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug