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Published in SportsBusiness Daily on 07 / 30 / 14

84%  – Percentage of respondents to a poll on BUFFALONEWS.com who want Terry Pegula to be the Bills' next owner. Following Pegula, Donald Trump earned 6% of votes,  Jon Bon Jovi  and his Toronto group 3%, Tom Golisano 3%, and a "yet-to-be-discussed owner" 2%. At ...

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11/18/11
Fans In Frenzy For No. 15 "Jesus" Jerseys

Some Broncos fans are customizing their No. 15 jerseys of QB Tim Tebow by putting the "name 'JESUS' on the back," according to Mike Klis of the DENVER POST. The jerseys have "created a little more controversy than 'Tebowing' because it has been viewed by some Christians as a clear transgression ...

Tags: Marketing and Sponsorship, NFL, Denver Broncos

11/18/11
NHL Jets Open New Team Store

NHL Jets Owner True North Sports & Entertainment “opened its second Jets Gear retail outlet Wednesday,” according to Goeff Kirbyson of the WINNIPEG FREE PRESS. Team co-Owner Mark Chipman said that the nearly 2,000-square-foot location at St. Vital Centre in Winnipeg “follo ...

Tags: Marketing and Sponsorship, Winnipeg Jets, NHL

11/18/11
Marketplace Roundup

In Memphis, Jason Smith noted the “classic white 1972-73 throwback uniforms” the Univ. of Memphis men’s basketball team wore in its season-opening win over Belmont Tuesday were “part of the school's centennial celebration.” Coach Josh Pastner said, "I hope Nike has plan ...

Tags: Marketing and Sponsorship

11/17/11
Pepsi Will Continue Sponsoring Penn State

Pepsi yesterday said that it will "remain a sponsor" of Penn State Univ. and its football team, according to Ron Dicker of the DAILY FINANCE. A Pepsi spokesperson said, "We are very concerned about the current allegations surrounding certain individuals at Penn State University, but will continue to ...

Tags: Marketing and Sponsorship, Nike, PepsiCo

11/17/11
Scottish Premier League Searching For New Sponsor

The Scottish Premier League is “looking for a new sponsor after the Clydesdale Bank announced that it was ending its deal,” according to Kenny MacDonald of the SCOTTISH SUN. The bank “will finish their six-year relationship ... at the end of next season.” Clydesdale Bank repo ...

Tags: Marketing and Sponsorship, Soccer

11/17/11
Harvard Course Examines LeBron's Brand

Heat F LeBron James’ marketing strategy has been one of several case studies involving pop culture figures in Harvard Business School’s "wildly popular" “Strategic Marketing in Creative Industries” course, according to a front-page piece by Shira Springer of the BOSTON GLOBE. ...

Tags: Marketing and Sponsorship

11/17/11
Marketplace Roundup

Symetra Financial President & CEO Tom Marra appeared on Golf Channel's "Morning Drive" this morning to discuss his company signing as the title sponsor of the LPGA Futures Tour. Marra said, "We're a company on the move, we're not a household name, let’s face it, but we're getting there and ...

Tags: Marketing and Sponsorship

11/16/11
Griffin, Love Star In New Jenga Ad

While a lockout threatens to cancel the entire NBA season, some players are still getting commercial endorsements. A new ad for Hasbro’s Jenga game, shot last month in L.A., pits Clippers F Blake Griffin against T'Wolves F Kevin Love in a Jenga game staged on a basketball court that turn ...

Tags: Marketing and Sponsorship

11/16/11
P&G Inks Sponsorship Deal With Phelps

Gold Medal-winning swimmer Michael Phelps has formally “signed a lucrative endorsement deal” with the IOC’s newest worldwide partner, Procter & Gamble, according to Julian Linden of REUTERS. The deal, which was  first reported in September by SportsBusiness Journal, makes ...

Tags: Marketing and Sponsorship, Procter and Gamble

11/16/11
Symetra To Title LPGA Developmental Tour

The developmental leg of the LPGA will be known as the Symetra Tour, Road to the LPGA, in a three-year deal that includes course signage, hospitality and integration into some LPGA TV programming. Symetra Financial, based in Bellevue, Wash., gets broad financial service category rights, exclusive of ...

Tags: Marketing and Sponsorship, LPGA

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