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Foot Locker Spot Has Damian Lillard Poking Fun At Former Stars Without Title Rings

04 / 16 / 14

Foot Locker yesterday released a new 30-second ad ahead of the NBA Playoffs featuring Trail Blazers G Damian Lillard having some fun at the expense of several star players without a championship ring. The ad shows Lillard, wearing adidas gear, on his phone with a friend discussing the playoffs ...

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Tags: Marketing and Sponsorship, Foot Locker, Adidas

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Tiger Woods, Tag Heuer End Sponsorship

Tiger Woods and Tag Heuer have ended their sponsorship deal, according to Twitter posts from Golf World's Ron Sirak . Excel Sports Management's Mark Steinberg confirmed that his client's relationship with the watchmaker "has expired." Sirak noted Woods still endorses EA Sports, Kowa, NetJets, Nike, ...

Tags: Marketing and Sponsorship, Golf, Tag Heuer

UA Inks Deal With Univ. Of South Carolina

Univ. of South Carolina’s new apparel agreement with Under Armour “is finally done” after the school's Board of Trustees approved a six-year, $19M deal that "finally brings all of USC's athletic teams within the company umbrella," according to Scott Hood of GAMECOCKCENTRAL.com. USC ...

Tags: Under Armour, Marketing and Sponsorship

NFL Helps Broker Pepsi Super Bowl Ad Deal

The NFL "was involved in working out a process so that Pepsi could  link its appearance" on Fox' "X Factor" to its Super Bowl advertising on NBC, according to Brian Steinberg of AD AGE. The deal reached would give NBC's Super Bowl broadcast a "promotional mention several ti ...

Tags: NFL, NBC, Fox, Marketing and Sponsorship

Lochte In The Spotlight Ahead Of London Games

U.S. Olympic swimmer Ryan Lochte "will be treated like a movie star" for the next 11 months before the '12 London Games after he "aced his screen test to be the leading man" of next summer's Olympics by winning five Gold Medals at last month's FINA World Championships, according to Karen Crouse ...

Tags: Marketing and Sponsorship

Newmark: No Bidding War For Edwards

Roush Fenway Racing President Steve Newmark said that the team's re-signing of Carl Edwards was not the product of a "bidding war" and "didn't come down to any late offer from Roush Fenway Racing nor Ford Motor Company," according to Bob Pockrass of SCENEDAILY.com. RFR's deal with Edwards "was com ...

Tags: Marketing and Sponsorship, Motorsports, Ford Motor Co.

Cycling Team HTC-Highroad Loses Sponsor

The California-based HTC-Highroad cycling team, which “has fielded the most successful men's and women's teams in the world the past several years, fell short in its search for a new title sponsor and will cease operating its men's team at the end of this season,” according to Bonnie For ...

Tags: Marketing and Sponsorship

IMG Depends On Sponsor Sales At Surfing Event

The nine-day Nike U.S. Open of Surfing is “completely free for its hundreds of thousands of spectators,” meaning event owner and operator IMG “turns to aggressive sponsorship sales to offset the long list of expenses,” according to Douglas Farmer of the L.A. TIMES. Expen ...

Tags: IMG, Marketing and Sponsorship

IndyCar Signs With Trim Nutrition

The Izod IndyCar Series signed Trim Nutrition, a direct sales company of vitamin supplements, protein shakes and other products, as its official nutrition partner. It is the series' first official nutrition partner in at least the last five years. The deal is a three-year agreement; financial terms ...

Tags: Marketing and Sponsorship

Carl Edwards Staying With Roush Fenway Racing

Roush Fenway Racing announced this morning that it has re-signed driver Carl Edwards to a multiyear contract, starting next season. Edwards joined RFR in '03 and drove in the Camping World Truck Series before running a Sprint Cup Series schedule the next season. He currently sits atop the Cup Serie ...

Tags: Marketing and Sponsorship, NASCAR, Ford Motor Co.

Amgen Re-Ups With Tour Of California

California-based biotech company Amgen will continue its title sponsorship of the Tour of California bicycle race for two more years. Two independent sources with knowledge of the race confirmed the deal, which is believed to be valued in the mid-seven-figure range. The eight-day race began in '06 a ...

Tags: Marketing and Sponsorship

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