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Redskins Propose Rule Allowing NFL Teams To Opt Out Of "TNF" Color Rush Uniforms

Published in SportsBusiness Daily on 03 / 24 / 17

Among the NFL rule proposals announced Thursday  for the '17 season, one by Redskins Owner Dan Snyder "would change league bylaws to allow teams to opt out of the Color Rush uniforms," according to Michael David Smith of PRO FOOTBALL TALK. The Redskins did not play a "Thursday Night Football" g...

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Tags: NFL, Marketing and Sponsorship

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Monster Energy Activating Around PBR Event

Monster Energy Drink’s growing presence with PBR will be highlighted again this weekend when the Built Ford Tough Series returns from its three-month summer hiatus in Tulsa. Monster, the official energy drink of PBR since ’12, will host a “Dirt Party” Saturday night at the Ex ...

Tags: Marketing and Sponsorship, PBR

Sporting KC Rolls Out In-House Fashion Line

Sporting KC on Thursday afternoon unveiled its in-house-designed Sporting Club Brand fashion line -- a venture that the club hopes will amount to 10% of its merchandise revenue within the next few months. The lifestyle line, which will be sold online and at Sporting Park, is heavily focused toward n ...

Tags: Sporting Kansas City, Marketing and Sponsorship

Marketplace Roundup

USA TODAY's Nate Ryan reports NASCAR driver Tony Stewart "won't be competing" in this weekend's Sprint Cup Pure Michigan 400 in the wake of his involvement in a fatal crash last weekend . Jeff Burton will "drive Stewart's No. 14 Chevrolet," but Stewart's sponsor lineup "remains intact." ExxonMobil ...

Tags: Marketing and Sponsorship

FS1 Launches New College Football Campaign

FS1 yesterday launched "Sorry for All the Football," the "biggest-ever college football promotional campaign" in Fox Sports history, according to Michael McCarthy of ADWEEK. The effort, via Pereira & O'Dell, N.Y., includes "TV spots, print and online ads and social media." The "tongue- ...

Tags: Marketing and Sponsorship, FS1

KU To Wear New-Look Crimson Chrome Uniforms

The Kansas football program on Tuesday night released the school's new-look uniform, dubbed Crimson Chrome, which "features red pants, red jerseys, a red helmet (complete with a chrome face mask) with a huge Jayhawk head on the top and side and chrome numbers, letters and Jayhawks dotting the l ...

Tags: Marketing and Sponsorship

Arizona Unveils New Nike Hoops Uniforms

The Univ. of Arizona yesterday "introduced five new basketball uniforms" for the '14-15 season that "mix technology with inspiration from the Lute Olsen era, using the same font and similar side trim" as the team wore during the '96-97 national championship season, according to Bruce Pascoe of ...

Tags: Marketing and Sponsorship, Nike

Chips & Putts

GOLF DIGEST's Mike Stachura noted TaylorMade-adidas Golf yesterday announced that it "would be closing" the long-time HQ of Adams Golf in Plano, Texas. Sources said that the Plano facility "will be closed before the end of the year." It is "likely that the consolidation could include combining and r ...

Tags: Marketing and Sponsorship, Golf, TaylorMade Golf

Mars Re-Ups With JGR, Kyle Busch

Mars has signed a "multiyear contract extension to remain at Joe Gibbs Racing as sponsor" of Kyle Busch's No. 18 Sprint Cup Series Toyota, according to Bob Pockrass of SPORTING NEWS. M&M's has sponsored Busch "since his move from Hendrick to Joe Gibbs Racing" in '08, winning 20 Sprint Cup races ...

Tags: Marketing and Sponsorship, NASCAR

3M To Sponsor Jeff Gordon's No. 24

See the listing for 3M Hendrick Motorsports yesterday announced that 3M has agreed to a three-year deal to sponsor the No. 24 NASCAR Sprint Cup Series Chevrolet driven by Jeff Gordon. 3M will be a primary sponsor in 11 races annually from '15-17, remaining an associate partner in all o ...

Tags: Marketing and Sponsorship, NASCAR, 3M

Sources: GM Relieved Stewart Sat Out

Stewart-Haas Racing was "in touch with GM officials" last Sunday as Chevy-sponsored Tony Stewart rethought his plan to race at the NASCAR Sprint Cup Series event at Watkins Glen Int'l, and the automaker "didn't demand that he pull out of the event but supported his decision to do so," according to T ...

Tags: Marketing and Sponsorship, NASCAR, General Motors

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