Featured Story

Sources: Jaguars, EverBank Set To Agree On 10-Year Extension For Stadium Naming Rights

Published in SportsBusiness Daily on 07 / 25 / 14

See the listing for EverBank Jacksonville-based EverBank will announce Friday afternoon that it has "signed a 10-year extension to retain the stadium naming rights with the Jaguars" through the '24 season, according to sources cited in a front-page piece by Gene Frenette of th...

Read More

Tags: Facilities, NFL, Jacksonville Jaguars

More Stories

11/14/11
Hyundai Returning As Super Bowl Advertiser

Hyundai President & CEO John Krafcik Friday said that the automaker is "returning to the Super Bowl in a big way this year," according to Brent Snavely of the DETROIT FREE PRESS. Hyundai in total "has purchased three minutes worth of commercials that will air" on NBC&nbs ...

Tags: Marketing and Sponsorship

11/14/11
Ads Pulled From PSU Football Games

About a "half-dozen advertisers have pulled commercials from ESPN's broadcasts of coming" Penn State Univ. football games as a result of the child sexual abuse scandal surrounding the university, according to a source cited by Suzanne Vranica of the WALL STREET JOURNAL. One media-time buyer said, "I ...

Tags: Marketing and Sponsorship

11/14/11
Northern Rock Ends Newcastle Deal

Newcastle-based bank Northern Rock has "ended its sponsorship deal" with EPL club Newcastle United, according to BBC.co.uk. The US$15.9M deal "was  renewed in January last year and was due to last four years." It included a clause "allowing the bank to get out after two years, which it has now ...

Tags: Marketing and Sponsorship

11/14/11
Ad Monitor For Debut Of "UFC On Fox"

The U.S. Marine Corp. and Verizon led all advertisers with three spots each during the  debut of “UFC on Fox” Saturday night. The U.S. Marines Corp. had the most air time overall, with two 30-second ads and one 60-second spot. Verizon aired two 15-second commercials and a 30- ...

Tags: Marketing and Sponsorship, UFC

11/11/11
Cars.com Drops Out Of ESPN's Penn State Telecast

Cars.com "has withdrawn its presenting sponsorship of Saturday afternoon college football on ESPN for the next two weeks" in the wake of Penn State's sexual abuse scandal, according to ESPN’s John Anderson. ESPN is scheduled to air Nebraska-Penn State this Saturday at noon ET and Penn St ...

Tags: Marketing and Sponsorship

11/11/11
Fuse Science Inks Deal With Tiger Woods

Fuse Science today announced a five-year endorsement deal with Tiger Woods that is interesting for reasons well beyond the marketing rehabilitation of an athlete who once ruled the endorsement game. The deal covers both the sports nutrition and energy categories, the latter of which once provided Wo ...

Tags: Marketing and Sponsorship

11/11/11
Busch Will End Season Without M&Ms

Mars and Joe Gibbs Racing Thursday night announced that M&Ms "will not sponsor Kyle Busch for the final two" NASCAR Sprint Cup Series races of '11 "but will sponsor him for the 2012 season," according to Bob Pockrass of SCENEDAILY.com. Busch, who "was benched by NASCAR for the Cup race ...

Tags: Marketing and Sponsorship, NASCAR

11/11/11
Top Rank Runs Parody Insert In USA Today

Boxing promoter Top Rank broke ground Friday morning with an unprecedented four-page insert in USA Today that touts Saturday night’s Manny Pacquiao vs. Juan Manuel Marquez HBO pay-per-view bout with an interesting twist -- an Onion-like parody of the Manila Bulletin newspaper, replete wit ...

Tags: Boxing, Marketing and Sponsorship

11/11/11
Rolex Sponsoring Fundraiser At Daytona

Rolex has signed on as the presenting sponsor of a special charity fundraiser Daytona Int'l Speedway will host in January to commemorate the 50th anniversary of the Rolex 24 race. The event will be held at the Daytona Beach convention center and will feature as many as 35 of the 42 winning cars from ...

Tags: Marketing and Sponsorship

11/10/11
Sponsor Wants Busch Out Of Nationwide Race

The fallout from Kyle Busch's "road rage" at last Friday's Camping World Truck Series WinStar World Casino 350k continued today when sponsor Z-Line Designs "asked for him to be removed from the season-ending Nationwide Series race," according to sources cited by Jenna Fryer of the AP. Sources said t ...

Tags: NASCAR, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug