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Richard Sherman, Doug Baldwin Criticize NFL's Media, Sponsor Policies In Skit

Published in SportsBusiness Daily on 11 / 26 / 14

Seahawks CB Richard Sherman "took issue with several NFL policies" during his weekly media availability Tuesday, including the league's sponsorship stance and its "decision last week to fine teammate Marshawn Lynch $100,000" for not talking to the press, according to Bob Condotta of ...

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Tags: Marketing and Sponsorship, NFL, Seattle Seahawks

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Kentucky Fans Upset Over New UPS Ad Campaign

UPS is airing an ad during the NCAA men’s basketball tournament that “has riled some influential University of Kentucky fans by highlighting a genuinely painful moment in Wildcat history,” according to Joseph Gerth of the Louisville COURIER-JOURNAL. The ad features video of the ...

Tags: UPS, Marketing and Sponsorship

USOC Signs Extension With A-B, Budweiser

The USOC and A-B InBev have announced a four-year sponsorship extension that will see Budweiser retain its position as the exclusive malt beverage of Team USA through '16. In addition to announcing its sponsorship renewal, A-B announced it will have limited-edition Olympic-themed Budweiser bott ...

Tags: Marketing and Sponsorship, Anheuser Busch

California HS Association Offering Title Deals

The California Interscholastic Federation last month voted to “begin offering title sponsorships for all state and regional championships staged by the federation, beginning with tournaments to be held next fall,” according to Jack Carey of USA TODAY. The CIF, the largest state high scho ...

Tags: Marketing and Sponsorship

Lin Reportedly In Talks To Endorse Volvo

Knicks G Jeremy Lin is “in talks on an endorsement deal" with Volvo, and an agreement “may be announced soon” for Lin to endorse the automaker in China, according to sources cited by Ying, Lin & Soshnick of BLOOMBERG NEWS. The sources added that the two sides are “in ...

Tags: Marketing and Sponsorship, New York Knicks

Chevy Working On New '13 NASCAR Entry

Chevrolet is “developing a new car with a new name for its 2013 NASCAR entry, replacing the Impala used by Team Chevy, and plans to eventually market and sell the new model to consumers,” according to Chrissie Thompson of the DETROIT FREE PRESS. Chevy spokesperson Monte Doran said that t ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

Ad Campaign Promotes Launch Of Yankees Fragrance

Cloudbreak Group's "New York Yankees" fragrance is hitting retail outlets next month, and the launch will be "backed by ads expected to reach 95% of New York males ages 16-34," according to Jack Neff of AD AGE. The ad campaign featuring "classic black-and-white shot-on-film photography and the sloga ...

Tags: Marketing and Sponsorship, New York Yankees

March Madness Means Money for Participating Schools

A spot in the NCAA men's basketball tournament can be a “huge boost for less-fancied schools,” as the “increasingly professional approach of athletic departments means a bump in merchandising royalties and licensing deals,” according to Sam Mamudi of MARKET WATCH. VCU &l ...

Tags: Marketing and Sponsorship, Collegiate Licensing Co.

Marketplace Roundup

In Vancouver, Brad Zimmer reports RBC and golfer Anthony Kim appear to have "parted ways.” Kim was a “prominent member of Team RBC at last summer's RBC Canadian Open at Shaughnessy.” But Kim, who is “struggling with his game, is no longer carrying an RBC golf bag [and] i ...

Tags: Marketing and Sponsorship

Northwestern Mutual Presenting Tonight's NCAA Games

Northwestern Mutual Dir of Brand & Advertising Chad Dern, whose company is the NCAA's newest corporate partner, says that during this year's men's basketball tournament the company will roll out its "largest marketing and advertising initiative" yet. The financial service provider's 20-story hom ...

Tags: Marketing and Sponsorship

Red Sox, Mass. Lottery Not Selling New Tickets

The Red Sox and the Massachusetts State Lottery "won’t be teaming up to sell a new scratch ticket this season" for the first time in six years, according to Thomas Grillo of the BOSTON BUSINESS JOURNAL. The lottery still has around 10 million Red Sox scratch tickets going back to '09, and ...

Tags: Boston Red Sox, Marketing and Sponsorship

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