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Four Sponsors Cut Ties With Lochte In Wake Of Rio Robbery Fib, Bathroom Incident

Published in SportsBusiness Daily on 08 / 23 / 16

Speedo, Polo Ralph Lauren, Airweave and Syneron-Candela all announced yesterday that they would end their deals with U.S. swimmer Ryan Lochte. USOC sponsor Polo Ralph Lauren said its deal with Lochte was limited to the Rio Games, while Japanese mattress pad manufacturer Airweave in a statement simpl...

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Tags: Marketing and Sponsorship, Polo Ralph Lauren

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Fantex Close To Vernon Davis IPO

S.F.-based tech firm Fantex yesterday announced that the reservation period for Fantex Series Vernon Davis Convertible Tracking Stock will begin tomorrow at 12:01am ET. Fantex will be offering 421,000 shares of Davis stock at $10 per share. This is the first opportunity for investors to buy shares i ...

Tags: Marketing and Sponsorship, Fantex

Coca-Cola Debuts One Of Two Super Bowl Ads

Coca-Cola yesterday announced it will have two 60-second ads during Super Bowl XLVIII, with one titled "Going All the Way" that will "celebrate underdogs," according to Leon Stafford of the ATLANTA JOURNAL-CONSTITUTION. The spot features a kid who "runs a touchdown after a fumble on a football ...

Tags: Marketing and Sponsorship

AT&T Set To Debut Sochi Campaign

AT&T is "focusing on the less-heralded athletes" of the Sochi Games in the "It's Our Time" campaign, which debuts its first spot on Monday during NBC's "Today," according to Beth Snyder Bulik of AD AGE. The spot features skeleton racer Noelle Pikus-Pace "lifting weights in her home basement, fee ...

Tags: Marketing and Sponsorship

Puma, Arsenal Ink Five-Year Kit Deal

EPL club Arsenal “secured its biggest ever commercial deal by agreeing to a five-year kit agreement” with Puma, according to Roger Blitz of the FINANCIAL TIMES. Terms of the deal were not disclosed, but sources said that it was “worth slightly more” than the contract extensi ...

Tags: Marketing and Sponsorship, Puma, Arsenal

Brooks To Introduce Transcend Shoe

Brooks Sports on Saturday will debut a campaign to introduce the Transcend line of footwear "in the vein of the lighthearted" slogan "Run happy" that Brooks has been using since '10, according to Stuart Elliott of the N.Y. TIMES. Brooks with Transcend "adds to the mix imagery that is, literally and ...

Tags: Marketing and Sponsorship

SB Program Sees Higher Circ Base Than '13

Like almost every licensed product for Super Bowl XLVIII, the game program is selling briskly. With a circulation base 25% higher than a year ago and two markets starved for a championship, more copies were shipped in the days after the conference championships than ever. "Denver and Seattle are sh ...

Tags: Marketing and Sponsorship

Seahawks' Marketing Benefits From Super Bowl Run

The Seahawks’ run to Super Bowl XLVIII has "drawn the nation’s eyes to a collection of relatively underpaid and underexposed athletes," and the "sudden ascent from regional celebrity to national fame can be worth millions in endorsement deals with national advertisers," according to Ange ...

Tags: Marketing and Sponsorship, NFL, Seattle Seahawks

Fox Rejects SodaStream Super Bowl Spot

Fox has "rejected this year's SodaStream Super Bowl commercial" roughly one year after CBS "took a similar action against SodaStream's spot for that game," according to Bruce Horovitz of USA TODAY. SodaStream CEO Daniel Birnbaum "bitterly complained" on Friday. He said Fox rejected the commercial "b ...

Tags: Marketing and Sponsorship, Super Bowl

Barclays Considers Ending EPL Sponsorship

Barclays might "end its long-running relationship" with the EPL when its current sponsorship deal expires in '16, according to a source cited by Max Colchester of the WALL STREET JOURNAL. The British bank is "weighing its options ... amid a broader review of its sponsorship of high profile events," ...

Tags: Marketing and Sponsorship, English Premier League

Hornets Gear Selling Fast At Bobcats Games

The Bobcats began selling Hornets merchandise at Time Warner Cable Arena on Jan. 18, and sales at the team store "accounted for two of the three largest revenue days since the arena opened" in '05, according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. The Bobcats, who are changing their team ...

Tags: Marketing and Sponsorship, NBA, Charlotte Hornets

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