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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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08/16/11
Marketplace Roundup

ESPN.com's David Ubben reported one of the most popular T-shirts currently on the Texas A&M campus in one "bearing the unofficial slogan of the Texas A&M fan base: 'SECede.'" A&M fans "have snapped up all" of the supply at Aggieland Outfitters, an apparel store near the College Station c ...

Tags: Marketing and Sponsorship

08/15/11
Dick's Launches Concussion Prevention Campaign

Watch The Clip Dick’s Sporting Goods has launched a new initiative “aimed at preventing concussions in student athletes and, when they occur, treating them ...

Tags: Marketing and Sponsorship, Dicks Sporting Goods

08/15/11
Carlsberg Official Beer Provider Of Emirates Stadium

Carlsberg has “placed its allegiance” with EPL club Arsenal, signing on as the exclusive beer provider at Emirates Stadium after the FA Cup signed rival Budweiser as sponsor in June, according to Anna White of the GUARDIAN. Carlsberg is the official beer of the England men's soccer tea ...

Tags: Marketing and Sponsorship, English Premier League, Carlsberg

08/15/11
Old Navy To Start Selling College Gear

Starting this week, “more than 70 of the country's largest college athletics programs will team up” with Gap Inc. to sell branded clothes and accessories in its roughly 1,000 Old Navy stores across the U.S., according to Sam Mamudi of the WALL STREET JOURNAL. Old Navy Senior VP/Merchand ...

Tags: Marketing and Sponsorship

08/15/11
Kimball Sports 3D Images On IndyCar Ride

Chip Ganassi Racing yesterday employed 3D graphics to show raised images of Novo Nordisk insulin pins on the car of the No. 83 Izod IndyCar entry driven by Charlie Kimball at New Hampshire Motor Speedway. The team used Next Step M3dia to create the 3D images of Novo Nordisk's Levemir FlexP ...

Tags: Marketing and Sponsorship

08/15/11
Marketplace Roundup

SCENEDAILY.com’s Bob Pockrass reported a class action lawsuit has been filed against NASCAR “over claims that a text message promoting coverage of the 2011 Daytona 500 on Sprint phones violated the Telephone Consumer Protection Act.” The lawsuit, filed in U.S. District Court in Cal ...

Tags: Marketing and Sponsorship

08/12/11
A-B Hopes NFL Sponsorship Can Help Sales

Bud Light returning as NFL's official beer A-B InBev is preparing to kick off its return as an NFL sponsor "in a big way, with a TV campaign and in-store activation that will leverage Bu ...

Tags: Marketing and Sponsorship, NFL, Anheuser Busch

08/12/11
Akron Shirt Causes Stir With Suggested Nike Ties

A T-shirt worn by Heat F LeBron James last week "has attracted some heat on the Internet, with bloggers suggesting it was the work of Nike," but that is not the case, according to Katie Byard of the AKRON BEACON JOURNAL. Univ. of Akron student Willie Harper, who created the shirt with fellow UA stud ...

Tags: Marketing and Sponsorship, Nike

08/12/11
Marketplace Roundup

Watch The Clip In Green Bay, Kareem Copeland noted a new Nike commercial promoting its association with Dick's Sporting Goods features Packers LB Clay Matthews "selling ...

Tags: Marketing and Sponsorship

08/11/11
Omega Begins Official Role With PGA

The PGA of America and Omega today formally launch a five-year partnership that designates the Swiss watchmaker as the PGA’s official timekeeper. The unveiling is timed in conjunction with the first round of the 93rd PGA Championship at Atlanta Athletic Club. The deal gives Omega tim ...

Tags: Golf, Marketing and Sponsorship

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