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Friday Boxing announcer  Michael Buffer  will ring the NASDAQ Closing Bell to celebrate Saturday’s Gennady Golovkin - Daniel Geale championship bout at MSG. Late WGN Cubs and White Sox TV and radio announcer Jack Brickhouse will be honored during the afternoon Cardin...

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11/17/11
Harvard Course Examines LeBron's Brand

Heat F LeBron James’ marketing strategy has been one of several case studies involving pop culture figures in Harvard Business School’s "wildly popular" “Strategic Marketing in Creative Industries” course, according to a front-page piece by Shira Springer of the BOSTON GLOBE. ...

Tags: Marketing and Sponsorship

11/17/11
Marketplace Roundup

Symetra Financial President & CEO Tom Marra appeared on Golf Channel's "Morning Drive" this morning to discuss his company signing as the title sponsor of the LPGA Futures Tour. Marra said, "We're a company on the move, we're not a household name, let’s face it, but we're getting there and ...

Tags: Marketing and Sponsorship

11/16/11
Griffin, Love Star In New Jenga Ad

While a lockout threatens to cancel the entire NBA season, some players are still getting commercial endorsements. A new ad for Hasbro’s Jenga game, shot last month in L.A., pits Clippers F Blake Griffin against T'Wolves F Kevin Love in a Jenga game staged on a basketball court that turn ...

Tags: Marketing and Sponsorship

11/16/11
P&G Inks Sponsorship Deal With Phelps

Gold Medal-winning swimmer Michael Phelps has formally “signed a lucrative endorsement deal” with the IOC’s newest worldwide partner, Procter & Gamble, according to Julian Linden of REUTERS. The deal, which was  first reported in September by SportsBusiness Journal, makes ...

Tags: Marketing and Sponsorship, Procter and Gamble

11/16/11
Symetra To Title LPGA Developmental Tour

The developmental leg of the LPGA will be known as the Symetra Tour, Road to the LPGA, in a three-year deal that includes course signage, hospitality and integration into some LPGA TV programming. Symetra Financial, based in Bellevue, Wash., gets broad financial service category rights, exclusive of ...

Tags: Marketing and Sponsorship, LPGA

11/16/11
U. Of Cincinnati Loses Over $1M In Stadium Deal

Univ. of Cincinnati officials yesterday said that the school “has lost $1.04 million in sponsorship dollars for its two home games at Paul Brown Stadium this year because of conflicts” with Bengals sponsors, according to Cliff Peale of the CINCINNATI ENQUIRER. UC has a contract with Skyl ...

Tags: Marketing and Sponsorship, Cincinnati Bengals

11/16/11
Marketplace Roundup

In Montreal, Rene Bruemmer reports Bauer Hockey “filed a statement of claim in federal court against Sher-Wood Hockey Inc. on Monday, ordering them to desist from marketing and producing a new line of high-end hockey sticks and to destroy or hand over any products already created.” At is ...

Tags: Marketing and Sponsorship

11/15/11
Kellogg's Inks Sponsorship Deal With USA Gymnastics

Kellogg Co. and USA Gymnastics yesterday announced a three-year partnership in which Kellogg will become the title sponsor of both the '12 Kellogg’s Tour of Gymnastics Champions, a 40-city national tour featuring Team USA, and the '12 Kellogg’s Pacific Rim Gymnastics Championships. ...

Tags: Marketing and Sponsorship, Kellogg

11/15/11
Should NCAA Ban Temporary Sponsor Signage?

The time has come for a school or conference "to propose NCAA legislation banning the use of signs that are not a permanent part of the playing surface" during college basketball games, according to Seth Davis of SI.com. Michigan State F Branden Dawson escaped a serious injury after slipping on the ...

Tags: Marketing and Sponsorship

11/15/11
Marketplace Roundup

MARKETING WEEK’s Suzanne Bearne reports Castrol has “extended its contract with Real Madrid and Portugal star Cristiano Ronaldo for a further two years.” Ronaldo “first signed with the motor performance brand” in September ’09. The partnership has seen the soccer ...

Tags: Marketing and Sponsorship

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