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Serena Williams Becomes Latest Athlete To Showcase Intel's Tech Performance In New Ad

Published in SportsBusiness Daily on 04 / 25 / 17

Serena Williams in a new spot for Intel becomes the latest athlete to showcase the brand's "tech performance by associating it with athletic performance," according to Christine Birkner of ADWEEK. Williams and longtime Intel spokesperson Jim Parsons "appear in Intel’s latest spot" fro...

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Tags: Marketing and Sponsorship, Intel Corp.

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Marketplace Roundup

AD AGE's E.J. Schultz reported MillerCoors has named TBWA/Chiat/Day, L.A., "as Miller Lite's agency of record." The Omnicom shop "beat out Publicis Groupe's Leo Burnett and WPP's Royal Order." Omnicom also "picks up Hispanic advertising for the brand via Dallas-based Dieste." Bud Light also is an Om ...

Tags: Marketing and Sponsorship

A-B Concerned Over NFL's Handling Of Issues

Anheuser-Busch, one of the NFL's "biggest sponsors, has become the latest, if not one of the loudest, voices to express disappointment with the scandals plaguing the league," according to a front-page piece by Lisa Brown of the ST. LOUIS POST-DISPATCH. A-B in a statement yesterday said it was &ldquo ...

Tags: Marketing and Sponsorship, NFL, Anheuser Busch

Castrol Drops Adrian Peterson Sponsorship

Vikings RB Adrian Peterson has "lost one of his most significant endorsement deals over child abuse allegations," according to Wallace & Isidore of CNN MONEY. BP Lubricants Communications Manager Paul Giblett said BP's Castrol brand has "decided to end" its relationship with Peterson. Castr ...

Tags: Marketing and Sponsorship, NFL, Minnesota Vikings

Harman Announces NBA Sponsorship Deal

Audio giant Harman  today is announcing a four-year NBA league sponsorship deal at its flagship store in Midtown Manhattan. Under the deal, Harman becomes the official headphone, speaker, and audio partner of the NBA. The deal includes rights for the NBA, WNBA, D-League and USA Basketball, whi ...

Tags: Marketing and Sponsorship, NBA

Blazers Sign Unique Sponsorship With Daimler

The Trail Blazers have signed a multiyear "environmentally driven sponsorship" with Daimler Trucks North America that will see the Portland-based company "plant three trees each time a Trail Blazer makes a three-point shot," according to Andy Giegerich of the PORTLAND BUSINESS JOURNAL. The part ...

Tags: Marketing and Sponsorship, Charlotte Hornets, Portland Trail Blazers

LeBron Banner Could Go Back Up On Building

Cleveland-based companies Gigantic Media and Sherwin-Williams "are seeking approval for a banner dedicated" to Cavaliers F LeBron James, who is shown on it "with his arms stretched, once again, across the eastern face of the Landmark Office Towers," according to Michelle Jarboe McFee of the Clevelan ...

Tags: Marketing and Sponsorship, Cleveland Cavaliers, Nike

Under Armour Signs Emmanuel Mudiay

Under Armour yesterday announced it signed Chinese Basketball Association team Guangdong Southern Tigers G Emmanuel Mudiay, who "decided to bypass college and head overseas to play," according to Jeff Borzello of CBSSPORTS.com. Terms of the contract were not revealed. Mudiay is the "highest-rat ...

Tags: Marketing and Sponsorship, Under Armour

Amalie Looks To Capitalize On Lightning Deal

Amalie Oil’s "new signage will be in place" before the Lightning’s home opener on Oct. 9, but for the company’s ad agency, the "work is just beginning," according to Ashley Gurbal Kritzer of the TAMPA BAY BUSINESS JOURNAL. Marshall Advertising President Kevin Marshall said, " ...

Tags: Marketing and Sponsorship, Tampa Bay Lightning

Radisson Suspends Vikings Sponsorship

The Vikings yesterday "lost a key business partner" as the Radisson hotel chain "suspended its sponsorship of the team" just hours after the reinstatement of RB Adrian Peterson, according to a front-page piece by Kaszuba & Olson of the Minneapolis STAR TRIBUNE. That deal "includes a ba ...

Tags: Marketing and Sponsorship, Radisson Hotels, Minnesota Vikings, NFL

Richard Sherman Releases Line Of Sunglasses

Seahawks CB Richard Sherman has partnered with California-based Neff Headwear to create a collection of limited-edition sunglasses. The custom Brodie sunglasses retail at $55 and will be available starting today at Neffheadwear.com and Sherman’s website, richardsherman25.com. They will be ...

Tags: Marketing and Sponsorship, Seattle Seahawks, NFL

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