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Luck, Romo Join Manning Brothers To Promote DirecTV's NFL Sunday Ticket

Published in SportsBusiness Daily on 04 / 24 / 15

DirecTV on Thursday signed Colts QB Andrew Luck and Cowboys QB Tony Romo to multiyear deals to endorse its NFL Sunday Ticket package. The pair will join Broncos QB Peyton Manning and Giants QB Eli Manning in a variety of PR, advertising and marketing activations to promote the satellite TV provider'...

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Tags: Marketing and Sponsorship, DirecTV

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Uniqlo To Launch Djokovic Apparel Line

Uniqlo yesterday announced plans to launch an apparel line modeled after performance wear created and worn by tennis player Novak Djokovic. The line will launch in the U.S. in conjunction with the start of the U.S. Open on Monday and will be available in international markets at a later date. The li ...

Tags: Marketing and Sponsorship, Tennis

Moore Has Top-Selling WNBA Jersey

WNBA Lynx F Maya Moore remains the league’s top-selling jersey based on sales on WNBAStore.com from October ’11 through August ’12. Moore had the top-selling jersey last year after winning the ’11 WNBA Rookie of the Year award. Following her in jersey sales are Sparks F Cand ...

Tags: Marketing and Sponsorship, WNBA

Controversy Over $300 LeBron Shoes Continue

National Urban League President & CEO Marc Morial is continuing to urge Nike to drop its plans to release a version of Heat F LeBron James' new shoe, the LeBron X, that retails for more than $300. Morial appeared on CNBC’s “Power Lunch” yesterday and said it is the "wrong messa ...

Tags: Marketing and Sponsorship, Nike

Caddypro To Sell NHL-Branded Products

Caddypro Golf Products has “just received the green light from the NHL to sell licensed league-marked golf products throughout North America,” according to Nick Lees of the EDMONTON JOURNAL. Wick Agencies & Caddypro Golf Products CEO John Veres said, “We can’t keep the te ...

Tags: Marketing and Sponsorship, NHL

Marketplace Roundup

ESPN.com’s Paul Lukas reviewed the Univ. of Oregon football uniforms for the upcoming season, originally unveiled by UO in the '12 Rose Bowl against Wisconsin, but first detailed yesterday by Nike. Lukas: "Lots of college football teams have been unveiling new uniforms in recent ...

Tags: Marketing and Sponsorship

Anheuser-Busch Renews MLB Sponsorship

Anheuser-Busch and MLB Properties today announced a six-year renewal of the sponsorship agreement that designates Budweiser as the official beer sponsor of MLB. As part of the sponsorship, A-B will have exclusive rights within the malt beverage category to use MLB marks and logos. Budweiser also wi ...

Tags: Marketing and Sponsorship, MLB, Anheuser Busch

Aly Raisman Signs Deal With Poland Spring

Gymnast Aly Raisman has signed a one-year deal with Poland Spring Brand 100% Natural Spring Water for her "first major endorsement deal since winning two gold medals in the London Olympics," according to Adams & Reiss of the BOSTON GLOBE. Maine-based Poland Spring, which is owned by Nestle ...

Tags: Marketing and Sponsorship, Poland Springs

Earnhardt Jr. Coverboy For NASCAR Video Game

NASCAR driver Dale Earnhardt Jr. is “a natural choice” as the cover star of Activision’s “NASCAR The Game: Inside Line,” and he was chosen to be the game's “primary ambassador via an online poll that drew more than 750,000 votes through heavy promotion in social ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

PNC Drops Pistons, Adds Univ. Of Michigan

The Pistons yesterday said that they are “in talks with unnamed companies vying to become the team’s next presenting sponsor to replace PNC Bank,” according to Bill Shea of CRAIN'S DETROIT BUSINESS. PNC in ‘11 signed “what is thought to be a one-year deal with the Pist ...

Tags: Marketing and Sponsorship, PNC Bank, Detroit Pistons

Urban League Wants Lower Nike Prices

National Urban League President & CEO Marc Morial has “urged Nike Inc. to abandon plans to release the company's new LeBron X sneakers,” according to Shelly Banjo of the WALL STREET JOURNAL. Morial said he received "incessant phone calls and emails" from angry consumers who balked at ...

Tags: Marketing and Sponsorship, Nike

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