Featured Story

Playing The Field: Golfers Showing Willingness To Mix-And-Match Equipment Brands On Tour

Published in SportsBusiness Daily on 08 / 18 / 17

Many observers thought Nike’s departure from the golf equipment business would "pave the way for others such as Callaway, TaylorMade, Titleist and Ping to lock in endorsement contracts with players who suddenly were free agents," but it "hasn’t worked out that way," according to D...

Read More

Tags: Marketing and Sponsorship, Golf

More Stories

Kane Had Top Jersey At NHL Store In '14

Blackhawks RW Patrick Kane had the best-selling jersey on Shop.NHL.com in '14. His No. 88 sweater topped two Stanley Cup-winning captains -- Penguins C Sidney Crosby and Blackhawks C Jonathan Toews. The top five was rounded out by Rangers G Henrik Lundqvist and Capitals RW Alex Ovechkin. The highest ...

Tags: Marketing and Sponsorship, NHL

Radwanska Adds Workday As Sponsor

Tennis player Agnieszka Radwanska is apparently endorsing Silicon Valley-based software company Workday. The WTA Tour’s fifth-ranked player in the world was wearing the company’s logo on her dress in an Australian Open tune-up event this week. Workday is an NYSE-listed company with reve ...

Tags: Marketing and Sponsorship

Sponsors Line Up For "Rivalry On Ice"

Turkish Air Lines, Celebrity Cruise Lines, Cross Pens, the Wall Street Journal and the Mead Brown Costa Rican resort are in as sponsors for the second annual "Rivalry on Ice" college hockey game Saturday, which pits Harvard against Yale at MSG and will be televised on NBCSN. Sponsors get dasherboard ...

Tags: Marketing and Sponsorship

A-B Previews Ads Set To Air During Super Bowl

Anheuser-Busch during the Super Bowl "will once again seek to shine a spotlight on its flagship brands Bud Light and Budweiser and attract millennials the brewer believes are critical to selling more beer," according to Lisa Brown of the ST. LOUIS POST-DISPATCH. In one 60-second ad called "Lost Dog, ...

Tags: Marketing and Sponsorship, Super Bowl

Former Players To Star In Wix.com SB Ad

The debut Super Bowl ad from Tel Aviv-based website development company Wix.com will feature five former NFL All Pros -- Larry Allen, Brett Favre, Franco Harris, Terrell Owens and Emmitt Smith -- moving beyond their playing days and starting new careers. The players will be shown as small busine ...

Tags: Marketing and Sponsorship

Reebok Stands Behind Jones After Positive Test

Reebok is "standing by UFC light-heavyweight champ Jon Jones as he heads to rehab after being flagged for cocaine in a recent drug test," according to Steven Marrocco of MMA JUNKIE. Reebok, which last month  signed Jones to an endorsement deal , in a statement yesterday said, "We commend J ...

Tags: Marketing and Sponsorship, Reebok, UFC

Jerry Jones Opening Payment Solutions Company

Cowboys Owner Jerry Jones is "opening up a new affiliated company" of the team called Blue Star Payment Solutions in partnership with Bank of America Merchant Services, according to Candace Carlisle of the DALLAS BUSINESS JOURNAL. Jones' nephew, Jerry Mooty, will serve as president of the North Tex ...

Tags: Marketing and Sponsorship, NFL, Dallas Cowboys

Hunter Mahan Signs With Ace Hardware

Golfer Hunter Mahan has signed a "multiyear endorsement deal" with Ace Hardware, becoming the "first active pro athlete to be sponsored" by the 91-year-old company, according to Michael McCarthy of CNBC.com. As part of the deal, Mahan "will add Ace's logo to his golf apparel." He also "fil ...

Tags: Marketing and Sponsorship, Golf, Ace Hardware

New York Life To Sponsor ACC Tournament

New York Life has signed a three-year deal to be the title sponsor of the ACC men’s basketball tournament beginning with this year's event at the Greensboro Coliseum. The agreement between New York Life, the ACC, ESPN and Raycom Sports also includes the '16 event at Verizon Center and the '17 ...

Tags: Marketing and Sponsorship, ACC

Marketplace Roundup

In Denver, Heather Draper noted passengers at Denver Int’l Airport are “now being greeted on the passenger train” by messages from Broncos DE DeMarcus Ware and U.S. skier Lindsey Vonn promoting their sports. Ware’s "United in Orange" message will “play while the team is ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug