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Fanatics Gains Rights For NBA Replica Jerseys In Decade-Long Deal Beginning In October

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Fanatics has expanded its "collection of apparel rights to include manufacturing and sales of NBA replica jerseys," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. Sources said that the company has a "10-year-plus deal" that begins in October before the '17-18 NBA season when Nike "...

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Tags: NBA, Marketing and Sponsorship

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Subway's OT Deal With NBC Paying Off

Subway has a deal with NBC to sponsor the "Subway Overtime Intermission Report" during NHL games, and with two out of the first three games of the Stanley Cup Final going into overtime, the QSR "got high-level product placement across two intermission reports," according to Michael McCarthy of AD AG ...

Tags: Marketing and Sponsorship, Subway, NHL

WTA New Haven Open Lands Title Sponsor

The WTA New Haven Open has a "new lead sponsor and a new name," as Hartford-based United Technologies has "agreed to a two-year commitment to the tournament that will be called the Connecticut Open presented by United Technologies," according to Lori Riley of the HARTFORD COURANT. Tournament Dir A ...

Tags: Marketing and Sponsorship

Twitter Releases World Cup Promo

Twitter has released a FIFA World Cup video "encouraging consumers to use the service during the upcoming games," according to Bergen & Morrison of AD AGE. The video was created by Goodby Silverstein & Partners, and introduced a slogan, "Love Every Second," that will "likely appear in f ...

Tags: Marketing and Sponsorship, Twitter, FIFA World Cup

Sporting K.C. Selling Player's Fashion Line

Sporting K.C. D Aurelien Collin’s high-end clothing line is being sold by the MLS club this season at Sporting Park, in the latest fashion-forward move by the franchise. Sporting K.C. VP/Stadium & Brand Revenue John Moncke said that this is the first time he can think of in MLS -- or any o ...

Tags: Marketing and Sponsorship, Sporting Kansas City, MLS

Chips & Putts

GOLF DIGEST fashion writer Marty Hackel reviews several golfers' outfits for this week's U.S. Open, and notes defending champ Justin Rose tomorrow will wear a "limited-edition Ashworth shirt commemorating his win" at last year's Open. The four shirts Rose will wear during the event "speak ...

Tags: Marketing and Sponsorship, Golf

Hyundai Turns To Tumblr For World Cup Campaign

Hyundai’s marketing campaign for the '14 FIFA World Cup “centers around a Tumblr-powered microsite and includes a set of 120 pieces of original art that will be rolled out by the car brand during the course of the month-long tournament," according to Lauren Johnson of ADWEEK. Tumblr yest ...

Tags: Marketing and Sponsorship, FIFA World Cup, Hyundai

Mexico Soccer A Booming Brand In The States

The Mexico men's national soccer team’s popularity in the U.S. has "helped make it one of the most lucrative brands in the world’s most popular sport," and the team "has two sets of national sponsors: at least 14 for advertising campaigns in Mexico and another 16 American companies for U ...

Tags: Marketing and Sponsorship, Soccer

SuperStroke Benefiting From On-Course Success

Michigan-based SuperStroke, a maker of oversized rubber grips for putters, has seen "several high-profile PGA Tour victories and strong finishes" by players using their product, and the success has company Owner Dean Dingman "planning to move into grips for other clubs," according to Bill Shea of CR ...

Tags: Marketing and Sponsorship, Golf

Tostitos, Discover End Bowl Sponsorship Deals

Tostitos and Discover have “told ESPN that they are ending their title sponsorship” for College Football Playoff bowl games, according to Smith, Ourand & Lefton of SPORTSBUSINESS JOURNAL. Discover has been the “title sponsor of the Orange Bowl for the last four seasons.” ...

Tags: Marketing and Sponsorship, Tostitos, Capital One, Northwestern Mutual

Sponsors Urging FIFA To Deal With Corruption

Oil company BP and Anheuser-Busch InBev today "joined the ranks of World Cup sponsors pressing" FIFA to "tackle corruption allegations over the awarding" of the '22 tournament to Qatar, according to Keith Weir of REUTERS. The calls follow "similar statements" yesterday by adidas, Coca-Cola, Visa an ...

Tags: Marketing and Sponsorship, FIFA, Adidas

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