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Seahawks' Russell Wilson Clarifies Comments On Recovery Water After Seeing Backlash

Published in SportsBusiness Daily on 08 / 28 / 15

Seahawks QB Russell Wilson on Thursday said his comments to Rolling Stone about how Reliant Recovery Water helped him recoup from a concussion  during the NFC Championship game were "perceived wrong," according to Bob Condotta of the SEATTLE TIMES. Wilson said, "I did not have a concussio...

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Tags: Marketing and Sponsorship, Seattle Seahawks

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Rockets' Harden Back With Foot Locker Spot

Foot Locker this season has brought back Rockets G James Harden to "film a spot in which he trades his friend Maurice from his entourage" to Nets F Kris Humphries' group, according to Darren Rovell of ESPN.com. The company worked with Harden last season, "including filming a commercial" with T ...

Tags: Marketing and Sponsorship, Foot Locker, NBA

Spirit Airlines Ads Mock A-Rod, PED Scandal

Spirit Airlines yesterday featured two rotating ads on its website that “mock” Yankees 3B Alex Rodriguez as company execs "try to sell you plane tickets to spring training,” according to David Brown of YAHOO SPORTS. One ad reads, “Improve your travel performance! with our PED ...

Tags: Marketing and Sponsorship, MLB

Subway Returns With Super Bowl Ad

Subway today will announce that it is "back in the Super Bowl after years away,” according to Bruce Horovitz of USA TODAY. The QSR's TV ad “will highlight an anniversary of some significance" in Jared Fogle's 15th year as Subway spokesman. In the spot, 14 Subway athletes -- including R ...

Tags: Marketing and Sponsorship

VW Insists It Will Air Controversial SB Ad

Volkswagen insists it "will broadcast" during Super Bowl XLVII a controversial ad that some critics say "is racist," according to Bruce Horovitz of USA TODAY. The automaker's ad features a "white Midwesterner who feigns a Jamaican accent.” VW Chief Product & Marketing Officer Tim Mahoney s ...

Tags: Marketing and Sponsorship, Volkswagen of America

Flacco Inks Haribo Endorsement

Flacco also endorses Nike and Marine Midland Bank Ravens QB Joe Flacco on Monday agreed to take a photo "holding a package of Haribo Gold Bears," which will be used "in various marke ...

Tags: Marketing and Sponsorship, NFL, Baltimore Ravens

Michael Phelps Signs Golf Deal With Ping

Retired U.S. swimmer Michael Phelps has reached an agreement with Ping to play a full set of the brand's custom-fit golf clubs. His official debut representing Ping will be today at the Annexus Pro-Am as part of the PGA Tour's Waste Management Phoenix Open. Phelps will be paired with Bubba Watson, l ...

Tags: Marketing and Sponsorship, Ping

Kobe Tops List Of NBA Player Earnings

While overall NBA players costs "are down, the stars are still raking it in," according to Kurt Badenhausen of FORBES. The top 10 NBAers will "collectively earn around $340 million this year alone through salary and endorsements, with big market players dominant." Seven of the top 10 play in N.Y, ...

Tags: NBA, Marketing and Sponsorship

Low-T Supplements May Be Next Sponsorship Area

Any consumer of broadcast sports has seen a dramatic increase over the last year or two in advertising for the latest male enhancement products, OTC supplements and medicines which promise to raise the amount of testosterone in males, something which occurs naturally in men as they age. Years after ...

Tags: Marketing and Sponsorship

Marketplace Roundup

Athletics Ireland and New Balance yesterday announced a new multiyear partnership for the company to outfit the Irish track & field team. The team's first collection will be green and white with a gold trim ( New Balance ). The IRISH EXAMINER's Feidhlim Kelly notes Irish distance runner Fionnual ...

Tags: Marketing and Sponsorship

Super Bowl QBs Not Focused On Marketing

Representatives for both 49ers QB Colin Kaepernick and Ravens QB Joe Flacco said that “the focus will remain” on Super Bowl XLVII this Sunday and “not on cashing in off the field,” according to Liz Mullen of SPORTSBUSINESS JOURNAL. XAM Sports PR & Marketing Dir Shawn Smit ...

Tags: Marketing and Sponsorship

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