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NCAA Settles Class-Action Concussion Lawsuit, Creates $70M Fund For Trauma Diagnosis

Published in SportsBusiness Daily on 07 / 29 / 14

The NCAA today agreed to "settle a class-action head-injury lawsuit" by creating a $70M fund to "diagnose thousands of current and former college athletes to determine if they suffered brain trauma playing football, hockey, soccer and other contact sports," according to Michael Tarm of the AP. The N...

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Tags: Colleges, NCAA

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11/21/11
Sponsors Congratulate Stewart On Cup Win

On the heels of Tony Stewart winning his third NASCAR Sprint Cup Championship last night, several of his sponsors are congratulating his effort. Office Depot ran an ad in USA Today featuring Stewart with the header, “Congratulations seems like the wrong word when describing the unbelievable, c ...

Tags: Marketing and Sponsorship, NASCAR

11/21/11
PSU Merchandise Sales Down From Last Year

Sales of hats, shirts and other items "emblazoned with the Penn State name have plummeted about 40 percent overall compared with the same period last year," according to retailers and industry analysts cited by Joann Loviglio of the AP. SportsOneSource analyst Matt Powell said, "This is the fir ...

Tags: NCAA, Marketing and Sponsorship

11/21/11
NBA Sponsors Adapt To Lockout

Nike along with other NBA partners and sponsors “have had to adapt to a changing landscape while hoping for the best” in this “uncertain world of lockouts, lawsuits and labor strife,” according to Allan Brettman of the Portland OREGONIAN. Nike this fall has had to r ...

Tags: Marketing and Sponsorship, NBA, Nike, Adidas

11/21/11
Marketplace Roundup

The AP’s Mark Long reported Sprint is “deep in negotiations with NASCAR to continue title sponsorship of its top racing series.” The current 10-year deal expires at the end of the 2013 season, but talks on an extension “have been ongoing.” Sprint VP/Corporate Marketing ...

Tags: Marketing and Sponsorship

11/18/11
Fans In Frenzy For No. 15 "Jesus" Jerseys

Some Broncos fans are customizing their No. 15 jerseys of QB Tim Tebow by putting the "name 'JESUS' on the back," according to Mike Klis of the DENVER POST. The jerseys have "created a little more controversy than 'Tebowing' because it has been viewed by some Christians as a clear transgression ...

Tags: Marketing and Sponsorship, NFL, Denver Broncos

11/18/11
NHL Jets Open New Team Store

NHL Jets Owner True North Sports & Entertainment “opened its second Jets Gear retail outlet Wednesday,” according to Goeff Kirbyson of the WINNIPEG FREE PRESS. Team co-Owner Mark Chipman said that the nearly 2,000-square-foot location at St. Vital Centre in Winnipeg “follo ...

Tags: Marketing and Sponsorship, Winnipeg Jets, NHL

11/18/11
Marketplace Roundup

In Memphis, Jason Smith noted the “classic white 1972-73 throwback uniforms” the Univ. of Memphis men’s basketball team wore in its season-opening win over Belmont Tuesday were “part of the school's centennial celebration.” Coach Josh Pastner said, "I hope Nike has plan ...

Tags: Marketing and Sponsorship

11/17/11
Pepsi Will Continue Sponsoring Penn State

Pepsi yesterday said that it will "remain a sponsor" of Penn State Univ. and its football team, according to Ron Dicker of the DAILY FINANCE. A Pepsi spokesperson said, "We are very concerned about the current allegations surrounding certain individuals at Penn State University, but will continue to ...

Tags: Marketing and Sponsorship, Nike, PepsiCo

11/17/11
Scottish Premier League Searching For New Sponsor

The Scottish Premier League is “looking for a new sponsor after the Clydesdale Bank announced that it was ending its deal,” according to Kenny MacDonald of the SCOTTISH SUN. The bank “will finish their six-year relationship ... at the end of next season.” Clydesdale Bank repo ...

Tags: Marketing and Sponsorship, Soccer

11/17/11
Harvard Course Examines LeBron's Brand

Heat F LeBron James’ marketing strategy has been one of several case studies involving pop culture figures in Harvard Business School’s "wildly popular" “Strategic Marketing in Creative Industries” course, according to a front-page piece by Shira Springer of the BOSTON GLOBE. ...

Tags: Marketing and Sponsorship

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