Featured Story

Make Your Opinion Count With The 2014 SBJ/SBD Reader Survey

Published in SportsBusiness Daily on 10 / 21 / 14

The 10th annual SportsBusiness Journal/SportsBusiness Daily Reader Survey is currently underway, offering an opportunity for your voice and opinion to be heard. The survey features 100 questions across leagues, teams, facilities, sponsorship, media, and more. * What is your biggest gripe with a...

Read More

More Stories

10/14/14
NBA Closer To Adding Jersey Ads

The idea of corporate ads landing on NBA jerseys took a step closer to happening, as the league has guaranteed that its network partners, ESPN and Turner, will be compensated. As part of the league's media rights deal that was signed earlier this month, national brands with jersey deals that would h ...

Tags: Marketing and Sponsorship, NBA

10/14/14
Heineken Signs Deal With MLS

MLS today announced that Heineken will become the league’s official beer in a five-year deal. The partnership will begin in January and see Heineken replace Budweiser as the official sponsor, which it had been for nearly 20 years. The new deal will give Heineken exclusive rights to MLS content ...

Tags: Marketing and Sponsorship, Heineken, MLS

10/14/14
Tech Firm Mophie Plans Super Bowl Spot

California-based tech company Mophie today will announce plans to advertise on NBC's Super Bowl XLIX broadcast, becoming the "first new advertiser to sign up since" the NFL was "widely seen as mishandling domestic violence charges against some players," according to Bruce Horovitz of USA TODA ...

Tags: Marketing and Sponsorship, NFL, Super Bowl

10/14/14
Russell Wilson Tops NFLPI Q2 Sales List

Seahawks QB Russell Wilson ranked No. 1 on NFL Players Inc.'s top 50 player sales list for Q2, representing total sales of all officially licensed products from June 1-Aug. 31. The list is based on total overall sales of all officially licensed products from online and traditional retail outle ...

Tags: NFL, Marketing and Sponsorship

10/14/14
49ers Players Wear Beats On ESPN

Several 49ers players prior to the team's "MNF" game against the Rams, including QB Colin Kaepernick, wore their Beats by Dre headphones. Kaepernick last week was fined $10,000 by the NFL for wearing Beats headphones, but that was during an official post-game press conference. 49ers RB Frank Gore an ...

Tags: Marketing and Sponsorship, NFL

10/14/14
Rio Games Look To Flip-Flop Sales

The '16 Rio Organizing Committee (ROCOG) is "banking on the popularity of flip-flops and a yet-to-be-announced cuddly mascot to help meet a target" of $420M in total merchandise sales, according to Tariq Panja of BLOOMBERG NEWS. ROCOG is "halfway through completing 65 licensing agreements with compa ...

Tags: Marketing and Sponsorship

10/13/14
Adidas Makes Waves With Shoe Hires

The recent defection of three high-profile designers from Nike to adidas has "sent ripples across the sports apparel business" in the Portland area and put "talent swapping in the spotlight," according to Allan Brettman of the Portland OREGONIAN. Denis Dekovic, Marc Dolce and Mark Miner we ...

Tags: Marketing and Sponsorship, Adidas, Nike

10/13/14
Oyo Sports Looks To Digital, Gaming

Massachusetts-based toy manufacturer Oyo Sports has agreements with MLB, the NFL and NHL -- as well as their players associations -- and deals with European soccer teams "are in the works," but a  recent influx of fresh capital "comes with expectations that Oyo will build its muscles in d ...

Tags: Marketing and Sponsorship

10/13/14
Panel Addresses LGBT Marketing

A "huge market exists for brands that want to partner with gay athletes," as Wasserman VP/Action & Olympic Sports Lindsay Colas "pointed to estimates" that indicate LGBT-identified people have $800B in spending power, according to Kate Fagan of ESPNW. Colas was speaking on a panel at the ESPNW W ...

Tags: Marketing and Sponsorship

10/13/14
Marketplace Roundup

In DC, Cindy Boren notes Patriots QB Tom Brady warmed up before yesteday’s game against the Bills with a "discreet set" of Beats By Dre earbuds. Panthers QB Cam Newton "wore a bigger version" just as he always does in warmups. But the players "may escape fines because they haven’t worn B ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug