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Luck, Romo Join Manning Brothers To Promote DirecTV's NFL Sunday Ticket

Published in SportsBusiness Daily on 04 / 24 / 15

DirecTV on Thursday signed Colts QB Andrew Luck and Cowboys QB Tony Romo to multiyear deals to endorse its NFL Sunday Ticket package. The pair will join Broncos QB Peyton Manning and Giants QB Eli Manning in a variety of PR, advertising and marketing activations to promote the satellite TV provider'...

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Tags: Marketing and Sponsorship, DirecTV

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JBL Signs Trail Blazers' Damian Lillard

Learn more about Harman International Trail Blazers G Damian Lillard "will become a 'brand ambassador'" for Harman Int'l-owned audio brand JBL, according to E.J. Schultz of AD AGE. Lillard "is the first player signed by Harman since the company inked a multiyear sponsorship with the ...

Tags: Marketing and Sponsorship, Portland Trail Blazers, NBA

Red Bull Rolls Out Kris Bryant Promo

Cubs 3B Kris Bryant has signed an endorsement deal with Red Bull, becoming just the second MLBer to partner with the energy drink. Rays 3B Evan Longoria also has a deal with the company. Bryant made his highly anticipated debut with the Cubs last Friday ( THE DAILY ). In Des Moines, Jace Evans ...

Tags: Marketing and Sponsorship, Red Bull, Chicago Cubs, MLB

Kvitova Signs Watch Deal With Ritmo Mundo

IMG today announced that tennis client Petra Kvitova has agreed to an endorsement deal with watchmaker Ritmo Mundo. The two-time Wimbledon champion becomes the first tennis player and individual female athlete to endorse the California-based company. Kvitova, currently ranked No. 4 in the world, wil ...

Tags: Marketing and Sponsorship

Marketplace Roundup

Kaiser Permanente is debuting two new TV ads as part of its partnership with the NBA. The ads are named "Offense Is the Best Defense," and juxtapose Warriors G Stephen Curry's on-court performance with individuals and community members taking small steps to be more proactive about their health. Kais ...

Tags: Marketing and Sponsorship

Boston Marathon Sponsor Cautious In Marketing

Marketing the Boston Marathon "is a delicate task" following the '13 bombings at the event, and nowhere is there "greater focus on striking just the right tone than at John Hancock, the financial company that is the Marathon’s principal sponsor," according to Callum Borchers of the BOSTON GLOB ...

Tags: Marketing and Sponsorship, Boston Marathon, John Hancock

Grizzlies, Memphis Airport Reach Three-Year Deal

Memphis Int'l Airport on Thursday signed a three-year, $530,000 deal with the Grizzlies that includes G Tony Allen as the airport's "pitchman for at least a year," according to Wayne Risher of the Memphis COMMERCIAL APPEAL. The deal "won’t fully take hold until next season," but the airpo ...

Tags: Marketing and Sponsorship, Memphis Grizzlies

Alvarez: Wisconsin Could Leave Adidas

Wisconsin AD Barry Alvarez on Thursday addressed rumors that the school may switch apparel providers, saying "nothing has changed" with the current adidas deal that runs through the '15-16 academic year, according to Andy Baggot of the WISCONSIN STATE JOURNAL. Sources have said that UW is "gearing u ...

Tags: Marketing and Sponsorship, Adidas, Under Armour

Adidas Apologizes For Obscene MSU Warmup

Stricklin said the words on the jerseys did not reflect MSU's values adidas has apologized to Mississippi State for including an obscene phrase directed to rival Ole Miss on a "commemorative" MSU baseb ...

Tags: Marketing and Sponsorship, Adidas

Cheaper, Casual Sneakers Gaining Popularity

Sales growth of running shoes "shifted last year away from high-performance technical shoes designed for athletes in favor of cheaper models aimed at casual wear, a move that is altering the economics of the largest athletic-footwear market," according to Sara Germano of the WALL STREET JOURNAL. Spo ...

Tags: Marketing and Sponsorship

Nike Close To Taking Over NBA Apparel Rights

Nike is close to securing a long-term NBA uniform rights deal. Sources said the framework for a deal has been reached, the outline of which will be presented to ownership today in N.Y. during a meeting of the Exec Committee and tomorrow before the full NBA BOG. Multiple sources said that while the t ...

Tags: Marketing and Sponsorship, Nike, NBA

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