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Published in SportsBusiness Daily on 09 / 30 / 14

CBS' Tony Gonzalez will appear on the net's "NCIS" at 8:00pm ET.

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09/25/14
Marketplace Roundup

Louisville Slugger yesterday announced that it will retire the P72 model bat that Yankees SS Derek Jeter has used his entire career out of "respect and admiration" for him. In N.Y., Justin Tasch notes retiring a bat is something the company "has never done in its 130 years." Players "will still be a ...

Tags: Marketing and Sponsorship

09/24/14
U.S. Automakers Continue NFL Sponsorships

Automakers "have no plans to cut advertising ties" with the NFL as criticism continues over the league's "handling of player misconduct involving domestic and child abuse allegations," according to Michael Wayland of the DETROIT NEWS. Some of the "top-spending companies for NFL broadcasting," includ ...

Tags: Marketing and Sponsorship, NFL

09/24/14
Jeter's Portfolio Could Expand In Retirement

Some marketing experts believe Yankees SS Derek Jeter will "remain the face of baseball even in retirement," according to Steve Keating of REUTERS. Horizon Media Senior VP/Research Brad Adgate said, "He is well poised to be a product endorser for the years ahead. The most compelling reason is the gu ...

Tags: Marketing and Sponsorship, MLB, New York Yankees

09/24/14
Jon Jones Claims Brawl Cost Him Nike Deal

UFC fighter Jon Jones yesterday indicated that the "infamous brawl with Daniel Cormier" during a press event in August cost him a "Nike sponsorship worth 'over six figures,'" according to Morgan & Stupp of MMA JUNKIE. Jones appeared before the Nevada State Athletic Commission and "mentioned the ...

Tags: Marketing and Sponsorship, Nike, UFC

09/24/14
Nike Re-Affirms Commitment To Hope Solo

Nike is "keeping its sponsorship" with U.S. Women's National Team and NWSL Reign G Hope Solo, despite the domestic violence charges pending against her, according to Allen Brettman of the Portland OREGONIAN. Nike Global Communications Dir Greg Rossiter in a statement said, "We are aware of the ...

Tags: Marketing and Sponsorship, Nike

09/24/14
Marketplace Roundup

In Cincinnati, Steve Watkins reported the Reds have "already added a sponsor to the prestigious" $1M-plus sponsorship roster next season, "using their hosting role for the 2015 All-Star Game as an incentive." The deal means the team "now has five corporate sponsors at that level," totaling $7M. Next ...

Tags: Marketing and Sponsorship

09/23/14
Ravens Reaching Out To Team Sponsors

The Ravens have been reaching out to team sponsors and “courting them anew” in an effort to “try to ensure that dozens of long-held relationships and the millions in revenue they provide remain intact” amid the ongoing controversy surrounding the team and former RB Ray Rice, ...

Tags: Marketing and Sponsorship, Baltimore Ravens, NFL

09/23/14
Toronto FC Searching For New Jersey Sponsor

BMO has decided "not to re-up" as Toronto FC's jersey sponsor for the '15 season, according to Kurtis Larson of the TORONTO SUN. The bank, which reportedly pays "close to" $4M annually, has been the team's jersey sponsor since its inaugural MLS season in '07. Maple Leaf Sports & Entertainment Ch ...

Tags: Marketing and Sponsorship, Toronto FC, MLS

09/23/14
NU Launches Heisman Marketing For Abdullah

The Univ. of Nebraska has launched a Heisman Trophy marketing campaign for RB Ameer Abdullah that included sending members of the media a "pack of eight double-A batteries" with Abdullah's picture "on the box's front," according to Brian Christopherson of the Lincoln JOURNAL STAR. The box contains a ...

Tags: Marketing and Sponsorship

09/23/14
UM, Coca-Cola Ticket Promotion Pulled

The Univ. of Michigan said that a promotion at a student union store advertising two free tickets to this Saturday's home game against Minnesota with the purchase of two Coca-Cola products "was a 'miscommunication' and the entire offer was pulled immediately," according to Nick Baumgardner of MLIVE. ...

Tags: Marketing and Sponsorship, Coca-Cola

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