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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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NHL Pushes Sponsors To Use Cup Imagery

The NHL is "encouraging sponsors to make use of one of its dearest icons" -- the Stanley Cup -- as part of the league's "more active courting of advertisers this year," according to Susan Krashinsky of the GLOBE & MAIL. The league "got started earlier than usual pitching sponsors on dedicating p ...

Tags: NHL, Marketing and Sponsorship

Mississippi State Extends Adidas Deal

Mississippi State on Thursday "announced a new seven-year extension with Adidas" worth more than $17M, according to Michael Bonner of the Jackson CLARION-LEDGER. The school in '09 agreed to a 5-year deal worth $3M in product, and the new deal spans seven years worth $17.5M in "both product and ...

Tags: Adidas, Marketing and Sponsorship

ESPN Seeing Ad Sales Jump For World Cup

ESPN President of Global Customer Marketing & Sales Ed Erhardt said that the net "is seeing significantly higher ad sales" for the '14 FIFA World Cup in Brazil compared to South Africa in '10, according to Michael McCarthy of AD AGE. Erhardt added, "Demand is strong. We've got very little invent ...

Tags: FIFA World Cup, Marketing and Sponsorship, ESPN

Rawlings Looks To Expand Int'l Presence

Rawlings Sporting Goods and its parent company, Jarden Corp., are "seeking to grow sales outside the U.S." and have "signed multiple foreign sponsorship deals recently," according to Lisa Brown of the ST. LOUIS POST-DISPATCH. Rawlings execs said that less than 5% of company sales "are currently outs ...

Tags: Marketing and Sponsorship, Rawlings

Marketplace Roundup

Tennis player Maria Sharapova on Friday announced that she will become the new co-Owner of Supergoop!, a "skincare company focused on preventing damage caused by sun exposure." USA TODAY's Douglas Robson noted financial terms of the deal were not disclosed. Sharapova "called her involvement 'organic ...

Tags: Marketing and Sponsorship

IBM Debuts New Campaign During Masters

IBM during The Masters is "teeing up about 50 commercials that will run just once," according to Andrew Adam Newman of the N.Y. TIMES. To introduce the new “Made With IBM” campaign, the company "dispatched three filmmakers to 17 countries to document its technology in action." About ...

Tags: Marketing and Sponsorship, PGA Tour, Golf, IBM

Chips & Putts: "Game Golf" Sales Going Well

See the Listing for The Masters USA TODAY's Mike Snider notes Game Golf , the "system for tracking your scores and game play on indiegogo.com," can now be "ordered online and purchased in Apple retail stores nationwide" for $249. The system since launching 11 months ago has "raised mo ...

Tags: Marketing and Sponsorship, Golf, PGA Tour

AT&T Sponsoring Renamed UT-OU Game

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Tags: Marketing and Sponsorship, ATT

Adidas Brings Back Popular Rod Laver Shoes

After a "seemingly permanent hiatus," adidas' Rod Laver shoe "came back in stock in March," according to Jason Horowitz of the N.Y. TIMES. The shoe's "apparent phasing out" became a "cause of concern among mild-mannered, mild-motioned guys who come home, pull off work shoes and, Mr. Rogers-like ...

Tags: Marketing and Sponsorship, Adidas

Fox Business Net To Sponsor Dufner

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Tags: Marketing and Sponsorship, Golf, Fox

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