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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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04/11/14
NHL Pushes Sponsors To Use Cup Imagery

The NHL is "encouraging sponsors to make use of one of its dearest icons" -- the Stanley Cup -- as part of the league's "more active courting of advertisers this year," according to Susan Krashinsky of the GLOBE & MAIL. The league "got started earlier than usual pitching sponsors on dedicating p ...

Tags: NHL, Marketing and Sponsorship

04/11/14
Mississippi State Extends Adidas Deal

Mississippi State on Thursday "announced a new seven-year extension with Adidas" worth more than $17M, according to Michael Bonner of the Jackson CLARION-LEDGER. The school in '09 agreed to a 5-year deal worth $3M in product, and the new deal spans seven years worth $17.5M in "both product and ...

Tags: Adidas, Marketing and Sponsorship

04/11/14
ESPN Seeing Ad Sales Jump For World Cup

ESPN President of Global Customer Marketing & Sales Ed Erhardt said that the net "is seeing significantly higher ad sales" for the '14 FIFA World Cup in Brazil compared to South Africa in '10, according to Michael McCarthy of AD AGE. Erhardt added, "Demand is strong. We've got very little invent ...

Tags: FIFA World Cup, Marketing and Sponsorship, ESPN

04/11/14
Rawlings Looks To Expand Int'l Presence

Rawlings Sporting Goods and its parent company, Jarden Corp., are "seeking to grow sales outside the U.S." and have "signed multiple foreign sponsorship deals recently," according to Lisa Brown of the ST. LOUIS POST-DISPATCH. Rawlings execs said that less than 5% of company sales "are currently outs ...

Tags: Marketing and Sponsorship, Rawlings

04/11/14
Marketplace Roundup

Tennis player Maria Sharapova on Friday announced that she will become the new co-Owner of Supergoop!, a "skincare company focused on preventing damage caused by sun exposure." USA TODAY's Douglas Robson noted financial terms of the deal were not disclosed. Sharapova "called her involvement 'organic ...

Tags: Marketing and Sponsorship

04/10/14
IBM Debuts New Campaign During Masters

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Tags: Marketing and Sponsorship, PGA Tour, Golf, IBM

04/10/14
Chips & Putts: "Game Golf" Sales Going Well

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Tags: Marketing and Sponsorship, Golf, PGA Tour

04/10/14
AT&T Sponsoring Renamed UT-OU Game

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Tags: Marketing and Sponsorship, ATT

04/10/14
Adidas Brings Back Popular Rod Laver Shoes

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Tags: Marketing and Sponsorship, Adidas

04/09/14
Fox Business Net To Sponsor Dufner

Fox Business Network will sponsor pro golfer Jason Dufner at The Masters this week in a deal that will see him "wear the network's FBN logo on his shirt collar," according to Brian Steinberg of VARIETY. The deal started with yesterday's practice round at Augusta National, and FBN Senior VP/Programmi ...

Tags: Marketing and Sponsorship, Golf, Fox

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