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Hornets Sign Multiyear Deal With FanDuel Estimated To Be In Mid-Six Figures

Published in SportsBusiness Daily on 07 / 28 / 15

FanDuel has "signed on as a sponsor" of the Hornets as part of an agreement "worth an estimated $300,000 to $500,000 per year," according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. Terms were not disclosed, but sources said that the value of the multiyear agreement is in the "mid-six figure...

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Tags: Marketing and Sponsorship, Charlotte Hornets, NBA

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Univ. Of Hawaii, UA Nearing Apparel Deal

After a seven-year association with Under Armour in football, the Univ. of Hawaii is “moving toward outfitting its entire athletic program in the trademark of the sports apparel manufacturer with what would be the school’s first all-sports agreement,” according to Ferd Lewis of the ...

Tags: Marketing and Sponsorship, Under Armour

Dick's To Launch Women's Boutiques

Dick's Sporting Goods is "looking to broaden its appeal to women as it opens a concept store targeting a hot fashion trend in athletic apparel, a move that highlights the company's larger push to grow revenue outside of its core business," according to Chris Fleisher of the PITTSBURGH TRIBUNE- ...

Tags: Marketing and Sponsorship, Dicks Sporting Goods

Marketplace Roundup

In Seattle, Nick Eaton noted Boeing on Sunday rolled another Seahawks-themed 747-8 freighter "out of the paint hangar at Everett’s Paine Field." The new plane’s paint job is "similar to the last, with just a few changes." The "biggest difference" is a new tagline -- “In it to win i ...

Tags: Marketing and Sponsorship

Dunne Gives UA Bonus Exposure At British Open

Under Armour’s golf brand "got another big boost" at the British Open, as amateur Paul Dunne "wore a gray Under Armour cap and blue Under Armour pullover" as he claimed a share of the lead during the third round yesterday, according to Jeff Barker of the Baltimore SUN. Dunne, who at presstime ...

Tags: Marketing and Sponsorship, Under Armour

New Details Emerge On DraftKings' ESPN Deal

DraftKings is committing a "little more than" $250M in ad spend to ESPN "over the next two years, with an option for a third year," according to sources cited by Kurt Wagner of RE/CODE. That deal has already started, but beginning in '16, it will "be exclusive meaning FanDuel won’t be ab ...

Tags: Marketing and Sponsorship, ESPN

Emirates To Replace Corona As ATP Sponsor

Emirates Airline is "replacing Corona as the ATP’s lead sponsor" effective at the start of '16, with a deal believed to be worth at least $10M annually "for at least three years," according to sources cited by Daniel Kaplan of SPORTSBUSINESS JOURNAL. The deal will "place the airline’s lo ...

Tags: Marketing and Sponsorship, ATP, Emirates, Corona

Adidas Unveils Univ. Of Miami Uniforms

The Univ. of Miami and adidas on Saturday night unveiled new football uniforms that "appear to keep the tradition of 'the U' intact while staying fresh and fashion-forward for the young at heart," according to Susan Miller Degnan of the MIAMI HERALD. adidas unveiled the green, orange and white jerse ...

Tags: Marketing and Sponsorship, Adidas, ACC

Michigan State Well Behind Michigan's Nike Deal

Despite its success in football and basketball, Michigan State is "not reaping the benefits in its most recent apparel deal with Nike," particularly relative to the Univ. of Michigan, according to Rod Beard of the DETROIT NEWS. MSU last year extended their agreement with Nike for 10 years and $34M - ...

Tags: Big Ten, Nike, Marketing and Sponsorship

Judge OK's NCAA Video Game Settlement

U.S. District Judge Claudia Wilken on Thursday "orally approved" a combined $60M settlement that "ended claims against video-game manufacturer Electronic Arts, Collegiate Licensing Company and the NCAA over the use of players' names, images and likenesses in video games," according to Jon Solomon of ...

Tags: Marketing and Sponsorship, NCAA, EA Sports, Collegiate Licensing Co.

Camping World Sponsors Independence Bowl

Camping World and the Independence Bowl on Thursday officially announced a four-year agreement that "makes Camping World the seventh title sponsor" of the bowl game, which "once again saves the 11th-oldest bowl back from extinction," according to Roy Lang III of the SHREVEPORT TIMES. Indep ...

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