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Fifth Third Bank Signs Multiyear Agreement With Daytona Int'l Speedway

Published in SportsBusiness Daily on 06 / 30 / 15

Looking for a deal with an ISC property to round out its NASCAR sponsorship portfolio, Fifth Third Bank this morning announced that it has filled Daytona Int'l Speedway's long-open banking category with a multiyear pact. The Cincinnati-based bank, which already had deals with SMI-owned Kentucky...

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Tags: Marketing and Sponsorship

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