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Published in SportsBusiness Daily on 03 / 03 / 15

Saints TE Benjamin Watson will appear on Fox News' "On The Record" at 7:00pm ET for a discussion on using faith to fight ISIS.

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02/25/15
Marketplace Roundup

Cavaliers F LeBron James yesterday during a media session took an unintended jab at one of the brands he endorses. James: "I ate McDonald's my first couple years in the NBA. I didn't stretch. It didn't matter. I was 18 and I could do whatever I wanted to." In Cleveland, Joe Vardon noted James " ...

Tags: Marketing and Sponsorship

02/25/15
DraftKings Signs Deal With UFC

Daily fantasy operator DraftKings has signed an exclusive partnership with UFC, representing the company's latest league-level deal. The deal will include a variety of offline and online branding assets for DraftKings, including in-octagon signage at UFC events. A key component of the agreement is a ...

Tags: Marketing and Sponsorship, UFC

02/25/15
Michigan Student Starts Licensed Footwear Operation

Univ. of Michigan student Jordana Schrager "took her hobby of making custom artwork shoes" and "made it into a business that has sold more than 10,000 pairs of licensed footwear in dozens of college logos and colors," according to Bill Shea of CRAIN'S DETROIT BUSINESS. Boca Raton-based Sideline Snea ...

Tags: Marketing and Sponsorship

02/24/15
Lynch Seeks Mark For Media Day Phrase

Seahawks RB Marshawn Lynch, who "captured the nation’s attention during Super Bowl week by repeatedly answering media questions with variations of the comment 'I’m just here so I won’t get fined,'" last week "filed a formal trademark application to own that sentence," according to ...

Tags: Marketing and Sponsorship, Seattle Seahawks, NFL

02/24/15
Nike Signs Mariota To Endorsement Deal

Former Univ. of Oregon QB Marcus Mariota, who has worn the Nike swoosh while playing for the college program most aligned with the shoe and apparel company, is close to signing an endorsement deal with Nike. Sources with knowledge of the deal said the contract between Nike and the '14 Heisman Trophy ...

Tags: Marketing and Sponsorship, Nike

02/24/15
Steelers End Port Authority Partnership

The Steelers yesterday said that they "don't plan to renew their sponsorship of free T service that brings thousands of fans to Heinz Field, raising questions about who's going to pay for the rides," according to Bobby Kerlik of the PITTSBURGH TRIBUNE-REVIEW. The agreement "expires in five week ...

Tags: Marketing and Sponsorship, Pittsburgh Steelers, NFL

02/24/15
Training Bat Company Makes Impact On MLB

Baseball training bat manufacturer HeavySwing, whose product carries "half to two-thirds of the weight in the handle," offers a "different way to prepare athletes to hit a pitched baseball," according to Arthur Hirsch of the Baltimore SUN. As the Orioles hold their "first scheduled full-squad workou ...

Tags: Marketing and Sponsorship, MLB

02/24/15
Marketplace Roundup

In Portland, Matthew Kish reported the Univ. of Louisville's five-year extension with adidas , announced in April, will "provide the university roughly" $1.5M in cash annually "in return for the right to outfit the university's varsity athletic teams." UL also will "receive an annual allowance of A ...

Tags: Marketing and Sponsorship

02/23/15
GoPro, Geico Take Advantage Of Bassmaster

This weekend’s Geico Bassmaster Classic presented by GoPro offered those two companies, as well as event and BASS sponsor Toyota, featured exposure opportunities throughout the competition. BASS CEO Bruce Akin said the companies “are wanting to reach the fans, and reach the consumer, and ...

Tags: Marketing and Sponsorship, Bassmaster, Toyota, GoPro, Geico

02/23/15
Fanatics Preps New Products After NBA Trades

For Fanatics, the busiest trade deadline in NBA history "means opportunity for new jerseys, not liability on old ones," as the largest retailer of officially licensed sports merchandise "has physical inventory on just five" of the league-record 39 players that were dealt Thursday, according to Eben ...

Tags: Marketing and Sponsorship, NBA

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