Featured Story

Subway Breaks Into EPL, Signing A Multiyear Sponsorship Deal With Liverpool FC

04 / 23 / 14

EPL club Liverpool FC today announced a multiyear deal with Subway that will see the sandwich chain break into the league. To begin the deal, Subway has sent its range of law-fat subs to participants on Liverpool FC Foundation programs all week ( LFC ). MARKETING WEEK's Lara O'Reilly notes Subw...

Read More

Tags: Liverpool, Marketing and Sponsorship, Subway

More Stories

04/17/14
Marketplace Roundup

ADWEEK's David Griner noted Powerade is featuring Nico Calabria, the "youngest member of the U.S. national amputee soccer team," in a new two-minute spot as part of its '14 FIFA World Cup Campaign. The ad, via Wieden + Kennedy, Amsterdam, is dubbed "Nico's Story." In the spot, viewers "watch home mo ...

Tags: Marketing and Sponsorship

04/16/14
Foot Locker Ad Puts Lillard In Spotlight

Foot Locker yesterday released a new 30-second ad ahead of the NBA Playoffs featuring Trail Blazers G Damian Lillard having some fun at the expense of several star players without a championship ring. The ad shows Lillard, wearing adidas gear, on his phone with a friend discussing the playoffs ...

Tags: Marketing and Sponsorship, Foot Locker, Adidas

04/16/14
Blues Ink Four Postseason Presenting Sponsors

The Blues will have "four presenting sponsors for their entire playoff run" instead of having a different sponsor for each game, in a move that is "a first for the organization," according to Samantha Liss of the ST. LOUIS BUSINESS JOURNAL. Sources said that the deals are "worth six figures." The se ...

Tags: Marketing and Sponsorship, St. Louis Blues, NHL

04/16/14
Bubba Likely To See Sponsorships Grow

Bubba Watson made $3.5M in endorsements following his win at The Masters in '12, jumping from 40th to 18th in Golf Digest's earnings rankings, and fans can "look for another jump after green jacket No. 2," according to Keely Levins of GOLF DIGEST STIX. Research firm Repucom indicated that a win at T ...

Tags: Marketing and Sponsorship

04/16/14
Marketplace Roundup

Bauer CEO Kevin Davis said that the company officially closed on a $330M deal to “buy Easton-Bell Sports Inc.’s baseball and softball unit.” Davis said that Easton-Bell is “already the world leader in baseball and softball equipment, including bats, gloves and helmets," with ...

Tags: Marketing and Sponsorship

04/15/14
Adidas Signs Lillard To Massive Shoe Deal

Trail Blazers G Damian Lillard has signed a new deal with adidas that will make him "one of the highest-earning endorsers in the NBA," according to Windhorst & Rovell of ESPN.com. Sources said that the deal is for up to 10 years and could be worth up to $100M "including incentives and options." ...

Tags: Marketing and Sponsorship, Portland Trail Blazers, Adidas

04/15/14
Ian Darke Featured In ESPN World Cup Spot

Ian Darke will serve as ESPN's lead announcer for the World Cup this summer in Brazil, and the net has created a new ad campaign promoting the event in which Darke is "spoofing his style by describing the heated action at an awkward blind date at a restaurant," according to Richard Sandomir of ...

Tags: Marketing and Sponsorship, ESPN

04/15/14
Marketplace Roundup

The AP reported NFL Network analyst and former NFLer Shawne Merriman is "suing Nike for trademark infringement and unfair competition over its Lights Out apparel line." After Nike and Merriman "unsuccessfully negotiated to create a Lights Out apparel line" in '06 or '07, the company "used the name a ...

Tags: Marketing and Sponsorship

04/14/14
Spieth's Masters Breakout Huge For Under Armour

Golfer Jordan Spieth lost a two-stroke lead to Bubba Watson during the final round at The Masters, but his run at a green jacket provided Under Armour "with no shortage of worldwide exposure," according to Ryan Sharrow of the BALTIMORE BUSINESS JOURNAL. Spieth was "dressed head-to-toe -- literally - ...

Tags: PGA Tour, Under Armour, Marketing and Sponsorship

04/14/14
Padres Form Partnership With National Univ.

The Padres on Friday announced the non-profit, California-based National Univ. will be the team's exclusive higher education partner as part of new multiyear deal. The partnership includes the Padres' Military Scholarship Program, which will provide assistance to military students each year. Pa ...

Tags: San Diego Padres, MLB, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug