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The Daily's Hot Reads For Thursday: The Fast And The Curious

Published in SportsBusiness Daily on 10 / 30 / 14

The WALL STREET JOURNAL's Matthew Futterman writes of F1 driver Lewis Hamilton , "One day, even though he enjoys his current U.S. anonymity, Hamilton says he wouldn't mind being Beckham , or Michael Jordan or Roger Federer , an icon of sports, fashion, music – he has been toying around w...

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10/24/14
Coaches Talk How Brands Impact Recruiting

Men's basketball coaches at this week's SEC media day "seemed to share somewhat mixed views" on the question of whether they "felt that it was difficult to recruit certain players based on their AAU team’s shoe affiliation ," according to Kami Mattioli of SPORTING NEWS. Tennessee's Donnie Tyn ...

Tags: Marketing and Sponsorship

10/24/14
Marketplace Roundup

In Cleveland, Janet Cho notes Cavaliers F LeBron James for the "first time in four years" will "dominate the side" of Sherwin-Williams' world HQ in downtown Cleveland. Nike's Welcome Home LeBron banner will "grace the same wall, be supported by the same cables and be illuminated by the same spotli ...

Tags: Marketing and Sponsorship

10/23/14
McGladrey Extends PGA Tour Deal

Accounting firm McGladrey has extended its sponsorship of the PGA Tour's McGladrey Classic by five years through '20. McGladrey came on as title sponsor for the inaugural '10 event and its current three-year deal expires following next year's tournament ( PGA Tour ). Golfer Davis Love III, who hosts ...

Tags: Marketing and Sponsorship, PGA Tour

10/23/14
Nike Forecasts Growth In Sale Of Women's Apparel

Nike officials yesterday said that the company "expects its women's footwear and apparel sales to grow" 40% over the next two years, from $5B to $7B, according to Allan Brettman of the Portland OREGONIAN. Nike CEO Mark Parker "made the projection as he unveiled the company's spring/summer 2015 ...

Tags: Marketing and Sponsorship, Nike

10/23/14
Panini Signs Exclusive Deals With Three Schools

Panini America has signed an exclusive deal with three major D-I colleges -- Georgia, Kentucky and Miami. UK and UM are represented by Atlanta-based licensing agency Fermata Partners. UGA, which has signed a licensing agreement with Fermata starting in '15, is still represented by CLC. These&n ...

Tags: Marketing and Sponsorship, Panini

10/23/14
Nivea Men Signs As FXFL Sponsor

The fledgling Fall Experimental Football League has signed Nivea Men as its presenting sponsor. Nivea Men joins apparel/supplier adidas as the developmental league’s initial corporate patrons in what the FXFL was calling a multiyear deal. The four-team league, which is playing a six-week sched ...

Tags: Marketing and Sponsorship

10/23/14
Davis' Chevy Ad Continues To Draw Attention

NCAA bylaws "allow an athlete to compete professionally in one sport while retaining their amateur status in another," but LLWS P Mo'ne Davis’ situation "appears unprecedented" after she appeared in an ad for Chevrolet, according to Andrew Beaton of the WALL STREET JOURNAL. The NCAA i ...

Tags: Marketing and Sponsorship, Chevrolet, NCAA

10/23/14
Maryland Road Map Shoe Exclusively For Durant

A Nike spokesperson said the Prince George's County, Md.-themed Kevin Durant sneakers featured in a recent Sneaker News report "were given to the athlete as a player exclusive and will not be available at retail." In DC, Dan Steinberg noted the initial report "was very exciting to Wizards fans bleed ...

Tags: Marketing and Sponsorship

10/23/14
Marketplace Roundup

The Pac-12 Conference and New York Life yesterday announced an expansion and extension of their relationship for three more years, making the insurance company the presenting sponsor of both the Pac-12 Men’s and Women’s Basketball Tournaments, as well as an official sponsor of the ten Pa ...

Tags: Marketing and Sponsorship

10/22/14
Mo'ne Davis' Amateur Status Not Impacted By Ad

Appearing in a commercial that aired during Game 1 of the World Series last night "will not compromise the amateur status" of Little League World Series P Mo'ne Davis "should she choose to play college sports," according to Darren Rovell of ESPNW. Davis "appeared in a 60-second commercial for C ...

Tags: Marketing and Sponsorship, Chevrolet

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