Featured Story

Drink It In: Monster Energy Officially Takes Over Title Sponsorship Of Top NASCAR Series

Published in SportsBusiness Daily on 12 / 02 / 16

Monster Energy officially has reached a deal to serve as the title sponsor for NASCAR’s premier series beginning with the ’17 season. Precise details of the partnership are still being worked out, including the length of the deal. NASCAR on Thursday would only say it was a multiyear deal...

Read More

Tags: Marketing and Sponsorship, NASCAR

More Stories

11/28/16
Blackhawks' Patrick Kane Repairs Public Image

Blackhawks RW Patrick Kane in the past year has seen headlines about his off-ice conduct replaced by "commercial appearances, including recent ones for Chevrolet and hockey equipment brand Bauer," according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. The turnaround comes "just one year since a ...

Tags: Marketing and Sponsorship, Chicago Blackhawks

11/28/16
Adidas, Under Armour Inch Closer To Nike

adidas is hitting a "sweet spot at the crossroads of sports and pop culture," as the brand is "posting sustained double-digit sales gains, particularly in the key North American market where it was dead in the water just two years ago," according to Jeff Manning of the Portland OREGONIAN. Nike ...

Tags: Marketing and Sponsorship, Nike, Adidas, Under Armour

11/23/16
AT&T Not Renewing USOC Sponsorship

AT&T has informed the USOC it will not renew its sponsorship of Team USA after it expires in December, ending its 32-year partnership as official communications provider. Sources said the telecom category has become increasingly complicated for Olympics bodies in light of the rapidly evolving na ...

Tags: Marketing and Sponsorship, ATT, USOC

11/23/16
World Series, Extra Football Boosts TV Ad Spending

Television ad spending jumped 9.8% in October from a year ago, powered by a "historic World Series and an extra weekend of football broadcasts," according to Jon Lafayette of BROADCASTING & CABLE. Data from Standard Media Index shows that broadcast spending was up 6.3%, with Fox, which carr ...

Tags: Marketing and Sponsorship, Fox, CBS, NFL

11/23/16
Alaska Airlines Signs Multiyear Deal With Sharks

Alaska Airlines has "signed a multi-faceted sponsorship deal" with the Sharks that will "include naming rights for the SAP Center's club level and designation as the team's official domestic airline," according to Jody Meacham of the SILICON VALLEY BUSINESS JOURNAL. Terms of the deal "were not annou ...

Tags: San Jose Sharks, Marketing and Sponsorship

11/22/16
Report: Lydia Ko Leaving Callaway For PXG

Top-ranked golfer Lydia Ko "will be leaving Callaway for PXG" in '17, with the new company "offering a sweeter financial deal," according to sources cited by Jamie Diaz of GOLF WORLD. Since winning a Silver Medal for New Zealand at the Rio Games, Ko has been on the "worst stretch of golf since turni ...

Tags: Marketing and Sponsorship, LPGA

11/22/16
Lightning Open Mall Store On Black Friday

The Lightning are "opening a store" inside Tampa's Int'l Plaza shopping center on Friday morning, "just in time for Black Friday shoppers and the busy holiday shopping season," according to Justin Griffin of the TAMPA BAY TIMES. The 1,500-square-foot Tampa Bay Sports store will sell Lightning mercha ...

Tags: Marketing and Sponsorship, Tampa Bay Lightning

11/22/16
Trout Extends Autograph Card Deal With Topps

Topps has extended its deal with Angels CF Mike Trout in which the trading card company exclusively will have access to Trout autographed cards. The two-time AL MVP also has marketing deals with Nike, BodyArmor, J&J Snack Foods and Phiten, among others ( THE DAILY ).  HIDDEN GEM? FOXSP ...

Tags: Marketing and Sponsorship, Topps Co.

11/21/16
France: NASCAR In "Good Spot" For Title Sponsor

NASCAR Chair & CEO Brian France yesterday during his annual state-of-the-sport press conference said the governing body is "in a good spot" in its search for a new title sponsor despite the process “taking a little longer than I thought.” France, speaking before the sold-out Sprint C ...

Tags: Marketing and Sponsorship, NASCAR

11/21/16
Davis: Officials Knew Of Defective UA Suits

More than two years after U.S. Speedskating's Under Armour suit controversy at the Sochi Games, skater Shani Davis is "rekindling the fight" with an allegation that U.S. officials "knew the suits were defective and did nothing about it," according to Robinson & Germano of the WALL STREET JOURNAL ...

Tags: Marketing and Sponsorship, Under Armour

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug