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Playing The Field: Golfers Showing Willingness To Mix-And-Match Equipment Brands On Tour

Published in SportsBusiness Daily on 08 / 18 / 17

Many observers thought Nike’s departure from the golf equipment business would "pave the way for others such as Callaway, TaylorMade, Titleist and Ping to lock in endorsement contracts with players who suddenly were free agents," but it "hasn’t worked out that way," according to D...

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Tags: Marketing and Sponsorship, Golf

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Bears/Redbox Deal Give Fans Free Rentals

The Bears signed movie and video game retailer Redbox to a sponsorship that will give fans free rentals by attending home games. Home game attendees can take home a promo code for a free one-night rental when they follow instructions on more than 800 TVs that make up Soldier Field’s in-stadium ...

Tags: Marketing and Sponsorship, Chicago Bears

KT Tape Sponsoring USOC Web Series

KT Tape has bought the presenting sponsorship of the USOC-produced video series "Working Out with Team USA" through '20. The first 30-minute episode airs Sunday on NBCSN and will be followed by 40 online videos posted weekly through the '18 PyeongChang Games. The videos document the private training ...

Tags: Marketing and Sponsorship, USOC

Harley-Davidson To Appear On Bucks Jerseys

The Bucks have "signed a jersey advertisement patch deal with motorcycle manufacturer Harley-Davidson" that will see the company's "iconic orange, white and black logo ... appear on the team's white, green and black jerseys," according to Darren Rovell of ESPN.com. Financial terms of the deal were n ...

Tags: Marketing and Sponsorship, Milwaukee Bucks

Roc Nation, Monster Agree To Group Deal

Excited to announce my partnership with @monsterproducts 🎧 #ad #SoundOfChampions pic.twitter.com/cmZiaIsSPh — Josh Hart (@JoshHart_3) August 3, 2017 Roc Nation Sports is "packaging its players for group endorsement deals with brands looking for enhanced promotion," and i ...

Tags: Marketing and Sponsorship, Roc Nation Sports

Cousins, Suh Star In Foot Locker Ad

Pelicans C DeMarcus Cousins and Dolphins DT Ndamukong Suh star in a new commercial for Foot Locker that makes "fun of the perception that they are mean, dirty players," according to David Harten of the Louisville COURIER-JOURNAL. Cousins "doesn't have the nicest reputation around the NBA," and S ...

Tags: Marketing and Sponsorship, Foot Locker

Top Sponsors Take Different Approach At PGA

This week's PGA Championship in Charlotte will feature "smaller, on-course display areas" for sponsors Mercedes and Omega, "including new space inside the 43,000-square-foot merchandise tent, to allow for more integrated on-site fan activation," according to John Lombardo of SPORTSBUSINESS JOURNAL.& ...

Tags: Marketing and Sponsorship, PGA of America

Sounders Looking For Deal Close To NBA Patches

The money that NBA teams are getting for jersey patch deals has "grabbed the Sounders' attention" and is one reason why the team has hired WME-IMG to help search for a new partner  for the front of its jersey, name on its field and name on its practice space, according to Geoff Baker of t ...

Tags: Marketing and Sponsorship, Seattle Sounders

Yahoo-AOL Entity Signs First Pro Sports Deal

Oath, which is Verizon's new combined entity for AOL and Yahoo, has "inked its first sponsorship deal in professional sports with the Cannondale-Drapac professional cycling team run by Boulder-based Slipstream Sports," according to Greg Avery of the DENVER BUSINESS JOURNAL. Slipstream Sports Founder ...

Tags: Marketing and Sponsorship, Verizon, Yahoo

Marketplace Roundup

The Univ. of Akron signed a 10-year multimedia rights extension with IMG on Monday. The existing deal has two years remaining with an additional eight years now added on for a pact running through '28. IMG has worked with the school since '07 ( Akron ). BACK TO SCHOOL : WOMEN'S WEAR DAILY's ...

Tags: Marketing and Sponsorship

UNC Unveils Jordan Brand Football Uniforms

The Univ. of North Carolina unveiled its new Jordan Brand football uniforms on Saturday, and there is now a "prominent Jumpman logo, Jordan Brand’s famed silhouette of an in-flight Michael Jordan, on everything," according to Andrew Carter of the Raleigh NEWS & OBSERVER. The uniform tops, ...

Tags: Marketing and Sponsorship, Nike

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