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Playing The Field: Golfers Showing Willingness To Mix-And-Match Equipment Brands On Tour

Published in SportsBusiness Daily on 08 / 18 / 17

Many observers thought Nike’s departure from the golf equipment business would "pave the way for others such as Callaway, TaylorMade, Titleist and Ping to lock in endorsement contracts with players who suddenly were free agents," but it "hasn’t worked out that way," according to D...

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Tags: Marketing and Sponsorship, Golf

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Bears/Redbox Deal Give Fans Free Rentals

The Bears signed movie and video game retailer Redbox to a sponsorship that will give fans free rentals by attending home games. Home game attendees can take home a promo code for a free one-night rental when they follow instructions on more than 800 TVs that make up Soldier Field’s in-stadium ...

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08/11/17
KT Tape Sponsoring USOC Web Series

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08/10/17
Harley-Davidson To Appear On Bucks Jerseys

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Tags: Marketing and Sponsorship, Milwaukee Bucks

08/10/17
Roc Nation, Monster Agree To Group Deal

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08/10/17
Cousins, Suh Star In Foot Locker Ad

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Tags: Marketing and Sponsorship, Foot Locker

08/10/17
Top Sponsors Take Different Approach At PGA

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Tags: Marketing and Sponsorship, PGA of America

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Sounders Looking For Deal Close To NBA Patches

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Tags: Marketing and Sponsorship, Seattle Sounders

08/09/17
Yahoo-AOL Entity Signs First Pro Sports Deal

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Marketplace Roundup

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UNC Unveils Jordan Brand Football Uniforms

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Tags: Marketing and Sponsorship, Nike

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