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Fifth Third Bank Signs Multiyear Agreement With Daytona Int'l Speedway

Published in SportsBusiness Daily on 06 / 30 / 15

Looking for a deal with an ISC property to round out its NASCAR sponsorship portfolio, Fifth Third Bank this morning announced that it has filled Daytona Int'l Speedway's long-open banking category with a multiyear pact. The Cincinnati-based bank, which already had deals with SMI-owned Kentucky...

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Tags: Marketing and Sponsorship

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Travelers Goes Extra Mile For PGA Tour Event

The PGA Tour heads to Hartford this week for the Travelers Championship, and the title sponsor "appears willing to do just about anything to make the players and their families comfortable," according to William Paxton of USA TODAY. Assembling a strong field the week after the U.S. Open "is no small ...

Tags: Marketing and Sponsorship, PGA Tour, Travelers

Westbrook Shoots New True Religion Campaign

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UA-Spieth Partnership Mutually Beneficial

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Tags: Marketing and Sponsorship, Under Armour, Golf

ESPN Completes DraftKings Deal Sans Equity

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Tags: Marketing and Sponsorship, ESPN

Would Reinstatement Be Good For Rose's Brand?

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Tags: Marketing and Sponsorship, MLB

Cavs, Nike Take Out Full-Page Ads

The Cavaliers and Nike on Sunday "took out full-page ads in a special section commemorating the team's season," according to Joey Morona of the Cleveland PLAIN DEALER. Nike's ad in the Plain Dealer featured the back of Cavaliers F LeBron James "in his NBA Finals jersey." It "succinctly looks back at ...

Tags: Marketing and Sponsorship, Nike

Marketplace Roundup

In West Palm Beach, Matt Porter reported a user on the message board CanesInsight.com "posted an image of a placard showing" six new adidas uniform designs for the Univ. of Miami football team. The image "is blurry and of unclear origin, and appears to be taken in the UM equipment room." A sour ...

Tags: Marketing and Sponsorship

IBM Signs 5-Year Extension With Wimbledon

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Tags: Marketing and Sponsorship, IBM, Wimbledon

FanDuel Signs With 13 NBA Teams

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Tags: Marketing and Sponsorship

Microsoft Adds NASCAR, Hendrick Deals

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Tags: Marketing and Sponsorship, Microsoft, NASCAR

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