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Posey Inks Endorsement Deal With BodyArmor SuperDrink, Invests In Company05 / 20 / 13MLB Giants C Buster Posey "recently signed an endorsement deal" with BodyArmor SuperDrink, according to Nate Stuhlbarg of CSNBAYAREA.com. The deal is Posey's first endorsement of a product he will "actually use in his day-to-day preparations." Posey: "I like it better than Gatorade." Stuhlbarg noted... |
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Front Row Gets Image Boost With Wins
Survival in NASCAR is "all about attracting sponsors" and following Front Row Motorsports' one-two finish behind David Ragan and David Gilliland at last week's Sprint Cup Series Aaron's 499 at Talladega Superspeedway, the team now has "something tangible to market," according to Rick Bonnell of the ...
Tags: Marketing and Sponsorship, Front Row, NASCAR
Heat Stars Again Making Headlines For Fashion
NBA players are once again making headlines for their fashion choices during the postseason, and Lucky Magazine Contributing Style Editor Lori Bergamotto said the trend this year has these "strong, tall, confident men looking for more of a feminine side to their clothing." Bergamotto noted Heat F C ...
Tags: Marketing and Sponsorship, NBA, Miami Heat
Companies Remain Behind Tebow
Jockey, TiVo, FRS and Nike are “so far standing by” Tim Tebow following his release last week from the NFL Jets, according to Michael McCarthy of AD AGE. TiVo Corporate Communications Dir Steve Wymer said, "Tim's relationship with TiVo has always been intended to go beyond football and i ...
Tags: Marketing and Sponsorship, NFL
PwC Serving As Lone "Proud Partner" For Players
The Players Championship opens today with PricewaterhouseCoopers serving as the only “proud partner” for the PGA Tour’s marquee event. It is the second straight year that The Players has had a single proud partner. The tournament’s partner list used to number three -- Swiss b ...
Tags: Marketing and Sponsorship, Golf, PGA Tour
Canadian Skins Game Loses Title Sponsor
The Skins Game, an "annual fixture on the Canadian golf calendar for the last 20 years, will not be played this year and has been placed on hiatus until a new title sponsor can be found," according to Brad Ziemer of the VANCOUVER SUN. Telus, which had sponsored the event since '01, "decided not t ...
Tags: Marketing and Sponsorship, Golf
Marketplace Roundup
Steelers S Ryan Clark yesterday said that Redskins QB Robert Griffin III is the young NFL player currently with the best commercial. Referencing adidas' ad that promotes Griffin's return to the field for the start of the season, Clark said, "You talk about a great commercial, this guy makes me want ...
Zaxby's Signs Sponsorship Deal With 25 Colleges
Zaxby's has struck sponsorship deals with 25 universities in an effort to market itself as the official chicken of college sports. The deals were brokered by IMG College. The restaurant chain, which is based in Athens, Ga., has 570 locations across 13 states, most of them in the Southea ...
Arsenal, Puma Strike Record Kit Deal
EPL club Arsenal has agreed to the "biggest kit deal in English football with sports giants Puma,” according to John Cross of the London DAILY MIRROR. The five-year agreement is worth more than $46.5M (all figures U.S.) annually. It is worth more than Liverpool’s new $38.8M-per-year cont ...
Tags: Marketing and Sponsorship, English Premier League, Soccer
Tim Hortons Expands Brand In NHL Playoffs
Canada-based QSR Tim Hortons is investing in a "national playoff deal for the first time" during the Stanley Cup Playoffs, according to Dan Steinberg of the WASHINGTON POST. The decision was made in part because the NHL "controls the inventory for all on-camera dasher board ads during the playo ...
Asics Lookings To Expand Beyond Running Shoes
Asics has been "synonymous with running," but the brand now is "hoping to stake a claim in the booming training category," according to Natalie Zmuda of AD AGE. Asics tomorrow will "introduce its training line with a 60-second spot titled, 'What's Next?'" The ad, created by Vitro, San Diego, ...
