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SportsBusiness Daily Seeks Entry-Level Staff Writer

Published in SportsBusiness Daily on 08 / 29 / 14

SportsBusiness Daily is seeking an entry-level Staff Writer at our Charlotte, N.C., headquarters. Qualified candidates will have excellent knowledge of sports and business issues, with equally strong writing and verbal skills. Must also have a solid work ethic and thrive in a team environment. Stron...

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08/25/14
Marketers Debate Earnings Potential Of Mo'Ne Davis

Female LLWS P Mo'ne Davis "has a trip planned for a round of talk show appearances," and one of the questions already being asked is whether Davis should "try to cash in on her celebrity," according to Longman & Eder of the N.Y. TIMES. Sports marketing experts "agree that Davis and her fami ...

Tags: Marketing and Sponsorship

08/25/14
Winn-Dixie Inks Deal With Florida, Florida State

Jacksonville-based supermarket chain Winn-Dixie last week announced it will be the “official and exclusive” supermarket sponsor for both the Univ. of Florida and Florida State Univ., according to Drew Dixon of the FLORIDA TIMES-UNION. The move comes "more than a year after Winn-Dixie end ...

Tags: Marketing and Sponsorship, Winn Dixie

08/22/14
NASCAR, ESPN Team Up For New Campaign

NASCAR's latest effort to "broaden its appeal while holding on to longtime fans" is a campaign that will "portray popular drivers and their supporters as nation-states fighting for hegemony," according to Stuart Elliott of the N.Y. TIMES. The campaign, "scheduled to begin this weekend, promotes ...

Tags: NASCAR, Marketing and Sponsorship

08/22/14
Jimmie Johnson Losing "Unlucky" Paint Scheme

NASCAR driver Jimmie Johnson has asked sponsor Lowe's to "change the color of his No. 48 car" heading into Saturday night's Sprint Cup Irwin Tools Night Race at Bristol Motor Speedway, according to Jeff Gluck of USA TODAY. Johnson wanted to "dump the seemingly unlucky white paint scheme and restore ...

Tags: Marketing and Sponsorship, NASCAR, Lowe's Companies Inc.

08/22/14
UA Battles Nike Supremacy With Durant Deal

Thunder F Kevin Durant's  proposed 10-year, $265-285M offer  from Under Armour would give the company a "major inroad into the lucrative basketball marketplace," according to a front-page piece by Barker & Mirabella of the Baltimore SUN. The deal would be a "coup for Under Armour as it ...

Tags: Marketing and Sponsorship, Under Armour, Nike

08/22/14
USC's Sarkisian Looking To Trademark Name

USC's Steve Sarkisian has "become the latest college football coach looking to register his name as a trademark," joining the likes of Auburn's Gus Malzahn, Ohio State's Urban Meyer and Clemson's Dabo Swinney, according to Jon Solomon of CBSSPORTS.com. Sarkisian's California-based Sark Enterprises, ...

Tags: Marketing and Sponsorship

08/22/14
Marketplace Roundup

In N.Y., Susan Dominus profiles tennis player Eugenie Bouchard and notes she is a "player on the brink." Bouchard has long been "celebrated as someone expected to win Grand Slam events," though she is "still little known outside tennis circles." That does not count her native Canada, where she is th ...

Tags: Marketing and Sponsorship

08/21/14
Under Armour Makes Big Offer To Durant

Roc Nation Sports yesterday informed Nike that Thunder F Kevin Durant "has a deal on the table with Under Armour" worth between $265-285M over 10 years, according to sources cited by Darren Rovell of ESPN.com. The deal includes UA stock and "other incentives, such [as] a community center built in hi ...

Tags: Marketing and Sponsorship, NBA, Under Armour, Nike

08/21/14
Union Ink Five-Year Jersey Sponsorship Extension

The Union and club jersey sponsor Bimbo Bakeries signed a five-year extension, "valued at more" than $11M, or about $2.3M per year, according to John George of the PHILADELPHIA BUSINESS JOURNAL. The two sides "first signed a four-year sponsorship agreement" worth $12M in '11. Bimbo Bakeries USA Sen ...

Tags: Philadelphia Union, Marketing and Sponsorship

08/21/14
Miller's Injury Worries OSU Retailers

Ohio State Univ. QB Braxton Miller's season-ending shoulder injury is "leaving some Buckeye-themed retailers sitting on thousands of dollars in inventory seemingly destined to sit on shelves for a long time -- maybe a year," according to Tim Feran of the COLUMBUS DISPATCH. Columbus-based retail ...

Tags: Marketing and Sponsorship, NCAA

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