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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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08/18/11
CFL Roughriders See Merchandise Sales Success

The CFL Saskatchewan Roughriders have the "third highest merchandise sales of all Canadian sports teams, behind only" the Maple Leafs and the Canadiens, and the Roughriders last year made C$10M "in merchandise alone, the most in Canadian Football League history," according to Wendy Gillis of th ...

Tags: CFL, Marketing and Sponsorship

08/18/11
GMR’s Boykin Talks State Of Agency Business

GMR Marketing Exec VP/Sports Marketing Mike Boykin stopped by the SBD/SBJ Studio last week to discuss a number of issues in the news. In part one, Boykin talks about GMR’s year-to-date (“great first half, cautious a little bit in the second half”), the competition in the agency bus ...

Tags: Marketing and Sponsorship, In The Studio

08/18/11
Marketplace Roundup

In Phoenix, Mike Sunnucks noted the Coyotes “went outside their home marketplace when hiring” Minneapolis-based Fallon to “handle its advertising” for the ’11-12 NHL season. Fallon created the Travelers TV ad campaigns “shown often during national sporting events. ...

Tags: Marketing and Sponsorship

08/17/11
TV Ad Featuring Padraig Harrington Banned

The U.K.'s Advertising Standards Authority "has banned a TV commercial by Optical Express" featuring golfer Padraig Harrington for "misleading consumers into thinking his game had benefited from laser eye surgery, when he had never undergone the procedure with the company," according ...

Tags: Marketing and Sponsorship

08/17/11
Shaun White Signs With Vail Resorts

Vail Resorts has signed a multiyear partnership with Olympic Gold Medalist Shaun White in which he will be "representing all six Vail hills," according to Jason Blevins of the DENVER POST. Northstar at Lake Tahoe, the company's "newest addition," will serve as White's "home mountain." White wi ...

Tags: Marketing and Sponsorship

08/17/11
Ambrose Cup Victory Provides Boost To RPM

Marcos Ambrose on Monday gave RPM its first NASCAR Sprint Cup Series win since it was "rescued by Medallion Financial Corp. and DGP Investments in November," and team Owner Andrew Murstein said that the next day he "received calls from the representatives of three drivers inquiring about drivi ...

Tags: NASCAR, Motorsports, Marketing and Sponsorship

08/17/11
Safeway Classic Hopeful Of Title Sponsorship Deal

The LPGA Tour Safeway Classic "could be in trouble,” as the tournament's title sponsorship contract “expires after this year's event concludes Sunday,” according to Mike Tokito of the Portland OREGONIAN. Sources said that the tournament, which is in its 40th year,&nb ...

Tags: Marketing and Sponsorship, LPGA, Golf

08/17/11
Marketplace Roundup

In South Carolina, Tom Barton reported The Heritage Classic Foundation, which runs the PGA Tour event in Hilton Head, "launched a new campaign Monday to attract greater sponsorship from local businesses." The foundation announced a "newly designed Sponsor Partnership Club composed of busin ...

Tags: Marketing and Sponsorship

08/16/11
Golfsmith Seeing Revenue Increases

Golfsmith CEO Marty Hanaka said that after "several difficult years, the nation's largest specialty golf retailer is now starting to see the results of a major retooling effort," according to Barry Harrell of the AUSTIN AMERICAN-STATESMAN. Golfsmith has “reported jumps in revenue for ...

Tags: Marketing and Sponsorship, Golfsmith

08/16/11
Sheets Looks For Niche In Energy Category

Sheets Energy Strips, the brand co-founded by Heat F LeBron James, is aiming to "capitalize on the success of the energy drink market," according to Elaine Walker of the MIAMI HERALD. Each sheet contains 50 milligrams of caffeine and comes "individually wrapped in a paper-thin pouch that can be plac ...

Tags: Marketing and Sponsorship

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