Featured Story

DeWalt Extends Sponsorship With Matt Kenseth's No. 20 Car For Two Additional Years

Published in SportsBusiness Daily on 07 / 01 / 16

Joe Gibbs Racing on Thursday announced that DeWalt will "expand its sponsorship" of Matt Kenseth's No. 20 NASCAR Sprint Cup Series car for the next two years, according to Jeff Gluck of USA TODAY. Kenseth's sponsorship will "increase from six to 10 races this season, then rise to 15 races" in ...

Read More

Tags: Marketing and Sponsorship, NASCAR

More Stories

12/19/13
Marketplace Roundup

Bell Canada yesterday announced a multiyear extension of its Premier Founding-level partnership with the MLS Whitecaps, which includes kit sponsorship. As part of the deal, all Whitecaps league games will be broadcast live on TSN, which becomes the team's official TV partner beginning in '14. Select ...

Tags: Marketing and Sponsorship

12/18/13
Toyota Planning Super Bowl Ad Around New Vehicle

Toyota VP/Marketing Jack Hollis said the company is "definitely" buying commercial time during Fox' broadcast of Super Bowl XLVIII, as the company will highlight the new Toyota Highlander with a 60-second spot, according to McCarthy & Poggi of AD AGE. Hollis said that actress Kaley Cuoco "could ...

Tags: Toyota, Super Bowl, Marketing and Sponsorship

12/18/13
Russell Wilson Signs On With Alaska Airlines

Alaska Airlines yesterday announced a multiyear sponsorship deal with Seahawks QB Russell Wilson, who will appear at events, take part in marketing initiatives and work with the airline to support youth and education programs. In addition, Alaska Airlines will donate 100,000 miles to Children's Hosp ...

Tags: Marketing and Sponsorship, Seattle Seahawks, NFL

12/17/13
USOC Fundraiser Mittens Made In China

The USOC "less than two years after being criticized for having the U.S. Olympic team's uniforms made in China" is selling red-white-and-blue mittens "produced in China" to raise funds for winter athletes, according to Eddie Pells of the AP. The federation is "charging $14 a pair for the blue gloves ...

Tags: USOC, Marketing and Sponsorship

12/17/13
Dale Jr. Has Top Selling NASCAR Die-Cast Cars

Lionel Racing, which produces official die-casts for NASCAR, yesterday released the best-selling die-cast cars for '13. Dale Earnhardt Jr. occupied the top three spots on the list, with his No. 88 National Guard Chevrolet taking the No. 1 ranking. His Diet Mountain Dew and National Guard/Man of Ste ...

Tags: NASCAR, Marketing and Sponsorship

12/17/13
Marketplace Roundup

Nike yesterday unveiled its Zoom HyperRev and said the shoe was developed "with the speed and quickness" of Cavaliers G Kyrie Irving "top-of-mind." In Akron, Jason Lloyd notes Irving "doesn’t have his own Nike shoe line yet" like Heat F LeBron James and Thunder F Kevin Durant, but the Zoom Hyp ...

Tags: Marketing and Sponsorship

12/16/13
Dow, General Mills Happy To Be Part Of No. 3 Car

While Dow Chemical and General Mills “couldn’t be two more different companies,” the publicity generated with the No. 3 car “was attractive to the sponsors, who didn’t appear worried about any backlash” over returning the late Dale Earnhardt’s number to the ...

Tags: Marketing and Sponsorship, NASCAR, General Mills

12/16/13
Audi Revving Up For New Super Bowl Spot

Audi is "gearing up for its seventh straight Super Bowl appearance, signing on for 60 seconds of airtime" in the "commercial pod that airs immediately after the halftime show," according to Anthony Crupi of ADWEEK. While Audi of America Marketing Dir Loren Angelo is "keeping details about the creati ...

Tags: Marketing and Sponsorship, Super Bowl

12/16/13
Car Dealership To Pay After Seahawks' Shutout

Jet Chevrolet, a car dealership located between Seattle and Tacoma, is having to deal with paying off a promotion "that promised $35,000 each" to 12 people chosen by raffle -- $420,000 total -- if the Seahawks shut out the Giants yesterday, according to Alexis Krell of the Tacoma NEWS TRIBUNE. Peop ...

Tags: Marketing and Sponsorship, Seattle Seahawks

12/16/13
Marketplace Roundup

The NBA today announced that it has signed a multiyear deal with Foot Locker that elevates the company to a full league marketing partner. Terms of the deal were not disclosed, but Foot Locker will continue as the title partner of the Foot Locker Three-Point Contest held during All-Star Weekend. Fo ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug