Featured Story

NFL To Let Cardinals Fans Preview Super Bowl XLIX Stadium App

Published in SportsBusiness Daily on 12 / 21 / 14

The NFL at today’s Seahawks-Cardinals game will allow fans to preview the Super Bowl Stadium App in advance of the Feb. 1 game at Univ. of Phoenix Stadium. The mobile app, which is available for both iOS and Android devices, allows users to access three types of video content – in-game h...

Read More

More Stories

Mountain Dew Agrees To New Dew Tour Sponsorship

Mountain Dew has negotiated a new title sponsorship deal for its Dew Tour, run by NBC's Alli Sports, that will "result in a wholesale reinvention of the property and give the sponsor a management voice in its operation," according to Tripp Mickle of SPORTSBUSINESS JOURNAL. Under the deal, the Dew To ...

Tags: Marketing and Sponsorship, NBC

Mizzou Unveils New Nike Uniforms

The Univ. of Missouri Saturday during halftime of the football team's spring game unveiled the "new Nike uniform" for the soccer, volleyball, basketball and football teams, according to Joe Walljasper of the COLUMBIA DAILY TRIBUNE. The uniform change was an 18-month process that began when MU AD Mik ...

Tags: Nike, Marketing and Sponsorship

Rickie Fowler Appears In Crowne Plaza Ads

Crowne Plaza Hotels & Resorts has launched a multimedia ad campaign featuring golfer Rickie Fowler . The hotel signed Fowler for the '12 PGA Tour season, and he will appear in TV, print and online ads. A 30-second spot titled "It's Good To Be Rickie," which debuted during Saturday's covera ...

Tags: Marketing and Sponsorship, PGA Tour

WNBA Sponsors Will Activate During Today's Draft

The WNBA will hold its '12 Draft today at 2:00pm ET on ESPN's campus in Bristol, Conn., and several league sponsors will help mark the event with new activations. Boost Mobile, the WNBA's Marquee Partner, will serve as the presenting sponsor of the Draft. After signing on as a league sponsor midway ...

Tags: WNBA, Marketing and Sponsorship

Marketplace Roundup

In Milwaukee, Don Walker reported Wisconsin-based T-shirt company Oppermacher “has been marketing a T-shirt online that attempts to cash in on the drug-testing furor” over Brewers LF Ryan Braun. However, shortly after the company was asked "whether the shirt's design and sale violated Ma ...

Tags: Marketing and Sponsorship

NFL Lifts Ban On Casino Advertising

The NFL notified its teams Thursday that the league's ban on accepting casino ads had been lifted, at least through March 31, 2014. In a memo to the clubs, the league said the business ventures committee had voted unanimously to change the policy for the '12 and '13 seasons, which could allow each t ...

Tags: Marketing and Sponsorship, NFL

Giroux, Callahan Lead NHL Jersey Sales

Flyers RW Claude Giroux had the best-selling jersey among all NHLers this season at Shop.NHL.com, topping Rangers RW Ryan Callahan. Penguins C Sidney Crosby, who led all jersey sales during the '10-11 season , slipped to the No. 3 slot. The Bruins, who began their defense of the Stanley C ...

Tags: Marketing and Sponsorship, NHL

Shabazz Muhammad's Father Responds To Critics

Ron Holmes, the father of top high school basketball recruit Shabazz Muhammad, said he does not understand the criticism from some about adidas' possible role in Muhammad committing to play next season at UCLA, according to Bolch & Holmes of the L.A. TIMES. Ron Holmes said, “I don't u ...

Tags: Marketing and Sponsorship, Adidas

Bud Inks Deal With ESPN U.K.'s FA Cup Broadcasts

Budweiser has signed a multi-platform deal with ESPN U.K. which will “expand their partnership to include two new ad-funded programmes” around the FA Cup, according to Maisie McCabe of MEDIA WEEK. A special segment called, “The Bench brought to you by Budweiser,” will at ...

Tags: Marketing and Sponsorship, Anheuser Busch, Soccer, ESPN

Marketplace Roundup

adidas Chair & CEO Herbert Hainer last week in German-language newspaper Frankfurter Allgemeine Zeitung said that the company “plans to slash the number of products it produces by as much as one quarter.” He said that adidas “currently sells 46,897 different lines of products, ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug