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Doctor Who: Julius Erving Sells Majority Rights For Name, Image To Authentic Brands Group

Published in SportsBusiness Daily on 09 / 28 / 16

Basketball HOFer Julius Erving yesterday "sold majority rights to his name and image to Authentic Brands Group," according to Darren Rovell of ESPN.com. Terms of the deal were not disclosed, but sources said that Erving will "get an upfront guarantee as well as royalties associated with the deal." A...

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Tags: Marketing and Sponsorship

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