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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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Adidas Rolls Out New Derek Rose Shoe

adidas today rolls out the latest “iteration of its Derrick Rose signature shoe as well as the first clothing in a Derrick Rose apparel line,” according to Allan Brettman of the Portland OREGONIAN. adidas and Rose have been “undeterred in forging ahead with an ambitious marketing ...

Tags: Marketing and Sponsorship, Adidas

Redbox Enters Ticketing Business

Redbox is “hoping to shake up the ticketing business, selling seats to live events with just a $1 fee tacked on,” according to Ethan Smith of the WALL STREET JOURNAL. Redbox is “likely to offer tickets that might not sell otherwise, such as nosebleed seats for concerts that aren't ...

Tags: Marketing and Sponsorship

Peyton Manning Leads NFL Jersey Sales

Broncos QB Peyton Manning continues to hold his place at the top of the NFL best-selling jersey list. Manning is followed by Redskins QB Robert Griffin III and Jets QB Tim Tebow for all jerseys bought on NFLShop.com from April 1-Sept. 30. Quarterbacks make up the top seven spots, with 49ers LB Patr ...

Tags: Marketing and Sponsorship, NFL

Sources: Lin, Harvard Discussing Merchandise Line

Rockets G Jeremy Lin and his alma mater, Harvard Univ., are “in talks to create a co-licensed merchandise line,” according to sources cited by Scott Soshnick of BLOOMBERG NEWS. The sources said that the line would be “created with Nike Inc., which has Lin as an endorser and which o ...

Tags: Marketing and Sponsorship

Wade's Li-Ning Announcement Expected Next Week

Heat G Dwyane Wade will “become the face” of Beijing-based footwear and apparel company Li-Ning, with the formal announcement “likely to come during next week's Heat preseason trip to China,” according to Ira Winderman of the South Florida SUN-SENTINEL. While Wade “decl ...

Tags: Marketing and Sponsorship, Li Ning, Nike, Converse, Adidas

Mass. Lottery, Celtics Launch New Ticket

The Massachusetts State Lottery and the Celtics announced plans to expand their lineup of co-branded instant tickets with a new game that went on sale yesterday. The $2 ticket is the fourth Celtics-branded game offered by the lottery since the partnership was formed in '06. The ticket is emblazoned ...

Tags: Marketing and Sponsorship, Boston Celtics

Newcastle Ends Virgin Money Shirt Sponsorship

EPL club Newcastle United will have a “new sponsor on their famous black and white shirts next season” after the club “called an early halt to a deal with Virgin Money agreed only in January,” according to Keith Weir of REUTERS. The contract with Virgin Money was “repor ...

Tags: Marketing and Sponsorship, English Premier League

Aviva To End Sponsorship Deal With U.K. Athletics

One of the most "enduring sponsorships in British sport is set to end when Aviva's deal with UK Athletics expires in December," according to Simon Hart of the London TELEGRAPH. Aviva, which is the "title sponsor of the British athletics team as well as the six domestic televised meetings, has been t ...

Tags: Marketing and Sponsorship

Dwyane Wade To Endorse Li-Ning

Heat G Dwyane Wade has “officially departed Jordan Brand for Beijing-based footwear and apparel company Li-Ning,” according to a source cited by Jared Zwerling of ESPN.com. Wade “had been with Jordan Brand” since ’10, and his contract expired on Oct. 1. Rumors “st ...

Tags: Marketing and Sponsorship

Quicken Loans Doubles Deal With Newman

Quicken Loans today announced it will expand its sponsorship of Stewart-Haas Racing’s No. 39 Sprint Cup car driven by Ryan Newman. The Michigan-based mortgage lender signed a new deal that will see it double the number of primary Sprint Cup races it sponsors in '13 from nine to 18. Industry so ...

Tags: Marketing and Sponsorship, Quicken Loans

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