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Arizona State Maintains Similar Look With New Adidas Football Uniforms

Published in SportsBusiness Daily on 07 / 31 / 15

Arizona State and adidas on Thursday "released the new football uniforms" for the '15 season, and the change "isn't drastic," according to Andrew Joseph of the ARIZONA REPUBLIC. This is the first year of ASU's eight-year deal with adidas to outfit the school's athletic department, and officials "c...

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Tags: Pac 12, Adidas, Marketing and Sponsorship

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T-Mobile Forming Partnerships With MLB Nets

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Tags: Marketing and Sponsorship, MLB

CBS Sells Out Super Bowl Ad Time

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Tags: Marketing and Sponsorship, CBS

Spurs' Parker Leaves Nike For Peak

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Tags: Marketing and Sponsorship, NBA, Nike

Coke Zero Ad Honors Alabama, Saban

Coke Zero yesterday broke a 30-second spot focused on Univ. of Alabama football coach Nick Saban and his team's latest win in the BCS National Championship. The ad is narrated by Nick's wife, Terry, though it opens and closes with a voiceover from Alabama radio broadcaster Tom Roberts. The spot from ...

Tags: Marketing and Sponsorship

A-B To Intro New Beer During SB Spot

Anheuser-Busch InBev for the second consecutive year “will serve up a new brew to Super Bowl viewers,” as the company will “tout its just-out Budweiser Black Crown brand" during CBS' Feb. 3 Super Bowl XLVII telecast, according to Laura Petrecca of USA TODAY. The new beer will be "o ...

Tags: Marketing and Sponsorship, Anheuser Busch

McIlroy-Nike Deal Could Be Announced Monday

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Tags: Marketing and Sponsorship, Nike

Sprint To Sponsor NASCAR Season Opener

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Tags: Marketing and Sponsorship, NASCAR, Sprint, Motorsports

IOC Signs Four-Year Deal With Audi

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Tags: Marketing and Sponsorship, Audi, IOC

BCS Title Game Marketing Notes

Some Notre Dame and Alabama fans “woke up to a strange message Monday morning,” after they received an e-mail from Amazon.com “congratulating their team on winning the Discover BCS National Championship that hadn't yet been played,” according to Darren Rovell of ESPN.com. The ...

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NHL Marketers Shift Plans For Shortened Season

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