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Sleep Deprivation: Mattress Company Airweave Ends USOC Deal Three Years Early

Published in SportsBusiness Daily on 06 / 27 / 17

Japanese mattress top maker Airweave quietly pulled out of its USOC sponsorship in April, three years short of the deal’s scheduled expiration. After first signing with Team USA during the '14 Sochi Games as part of a push to establish U.S. brand awareness, Airweave re-upped through the '20 ...

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Tags: Marketing and Sponsorship, USOC

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Pacers, McDonald's To Debut New Campaign

The Pacers and McDonald’s are debuting a "new sponsorship campaign next month" that will include ads on 130 billboards throughout Central Indiana and "in-store promotions at all 158 area McDonald’s restaurants," according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. The bil ...

Tags: Marketing and Sponsorship, Indiana Pacers, McDonalds

Athletes Poke Fun In New Foot Locker Ads

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Tags: Marketing and Sponsorship, Foot Locker

All Nippon To Title Sponsor LPGA Major

The LPGA yesterday announced that All Nippon Airways "will be the new title sponsor" of the Tour's major tournament in Rancho Mirage, Calif., which will "be renamed the ANA Inspiration," according to Larry Bohannan of the Palm Springs DESERT SUN. The tournament "will still be played on the Dinah Sho ...

Tags: LPGA, Marketing and Sponsorship

Pepsi, NFL Promoting Heavily Through Digital

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Tags: Marketing and Sponsorship, PepsiCo, NFL

Marketplace Roundup

In Charlotte, Erik Spanberg reported the Hornets recently signed sponsorship deals with North Carolina-based Reeds Jewelers and Charlotte-based Rolle Oral & Facial Surgery, with "each one committed to multi-year contracts worth an estimated $100,000 to $200,000 annually." Hornets Exec VP an ...

Tags: Marketing and Sponsorship

Toyota Super Bowl Ad To Star Amy Purdy

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Tags: Marketing and Sponsorship, Super Bowl, NFL

Panini, Wizards' Wall Sign New Trading Card Deal

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Tags: Marketing and Sponsorship, Panini

Marketplace Roundup

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Tags: Marketing and Sponsorship

Kershaw Signs Deal With Subway

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Tags: Marketing and Sponsorship, Subway

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