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U.S. World Cup Hero Carli Lloyd Finding Herself In Greater Demand Following Hat Trick

Published in SportsBusiness Daily on 07 / 06 / 15

U.S. women's national team MF Carli Lloyd, after scoring two of her three goals in  yesterday’s FIFA Women’s World Cup final within the first five minutes of the match, had so many people “going to her official website that it crashed,” according to Darren Rovell of ESP...

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Tags: Marketing and Sponsorship, FIFA World Cup

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Adidas Designs Jimmy V Unis For NCSU

adidas has "made special uniforms" for next Tuesday's N.C. State-UConn men's basketball game in the Jimmy V Classic, according to Rob Dauster of NBCSPORTS.com. The jersey is "pretty similar to what NC State’s normal uniform looks like, with two exceptions: there is a net laying around the ...

Tags: Marketing and Sponsorship, Adidas

NFL Helping Licensees Display Goods

The NFL today is helping its house and home licensees display their wares before the upcoming holiday and playoff seasons with an exhibition at a restaurant in midtown Manhattan filled with NFL-licensed products. Displayed will be team-logoed wine glasses, chip and dip sets and cheese boards wi ...

Tags: Marketing and Sponsorship, NFL

Marketplace Roundup

In Baltimore, Jill Rosen noted local stores "report selling hundreds of shirts with [Ravens RB Ray] Rice's new catchphrase, 'Hey diddle diddle, Ray Rice up the middle' -- and the shirts have only been available for several hours." The catchphrase came during the Chargers-Ravens postgame on Sunday. D ...

Tags: Marketing and Sponsorship

LeBron Leads NBA Jersey Sales

Heat F LeBron James reclaimed the No. 1 spot in NBA jersey sales and the Knicks overtook the Bulls as the top-selling team. The list is based on sales at the NBA store on Fifth Avenue in N.Y. and on NBAStore.com from April 1 through the record-breaking Thanksgiving holiday weekend ending Nov. 26. Ja ...

Tags: Marketing and Sponsorship, NBA, Miami Heat, New York Knicks

Wade On Leaving Nike, Li-Ning Deal

Heat G Dwyane Wade said his job as a Li-Ning endorser is “just to try to, over the course of time, bring something new, and exciting,” because there is “a part of the world that likes to be different, and they like to be a part of something new and different,” according to Da ...

Tags: Marketing and Sponsorship, Li Ning

Top Rank Promotes Bout With Times Square Videos

Commuters and tourists making their way through Times Square this week can expect a blitz of boxing, as promoter Top Rank puts the massive screens of the NASDAQ and Reuters buildings to work touting the upcoming Manny Pacquiao-Juan Manuel Marquez PPV. The video promotions will climax with an unprece ...

Tags: Marketing and Sponsorship, Boxing

Nike Surfing Folds Into Hurley Division

Nike yesterday "folded its surf products into its Hurley division," according to Connelly & Liddane of the ORANGE COUNTY REGISTER. Nike last night said that it "will focus its efforts on skateboarding and snowboarding, while leaving Hurley to focus on surf gear and 'partnering with some of the w ...

Tags: Marketing and Sponsorship, Nike

Univ. of Washington Cancels Adidas Contract

The Univ. of Washington has “severed a sports-apparel contract with Adidas after a nearly yearlong campaign by students, who say the company has violated the labor rights of overseas workers,” according to Katherine Long of the SEATTLE TIMES. UW Trademarks & Licensing Dir Kathy Hogga ...

Tags: Marketing and Sponsorship, Adidas

Griffin, ND Tops Cyber Monday Sales

Redskins QB Robert Griffin III and the undefeated Notre Dame football team were among the big Cyber Monday winners in the licensed products market. Data from leading licensed sports e-tailer Fanatics.com has Griffin as the top-selling athlete across all sports. Meanwhile, Notre Dame was the top-sell ...

Tags: Marketing and Sponsorship

Great Clips To Sponsor Kahne's Car

Great Clips yesterday announced that it has joined Hendrick Motorsports as a primary sponsor of the team’s No. 5 Chevrolet with driver Kasey Kahne for three NASCAR Sprint Cup Series races next season. Great Clips was Kahne’s co-primary sponsor in the Nov. 4 race at Texas Motor Speedway ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

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