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Hitting The Reset Button: Irving Trade Presents Unique Situation For "NBA 2K" Cover

Published in SportsBusiness Daily on 08 / 23 / 17

Kyrie Irving's trade to the Celtics has left "NBA 2K18" with a cover athlete "pictured in a jersey of a team he no longer plays for ... less than a month away from hitting stores," according to Troy Smith of the Cleveland PLAIN DEALER. 2K Sports has yet to comment "on what it might do with it...

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Tags: Marketing and Sponsorship, NBA

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Mechanix Wear, NASCAR Renew Sponsorship

California-based high-performance glove maker Mechanix Wear has renewed its NASCAR sponsorship in a five-year extension that is valued in the high six figures annually. The company will announce the news today. Mechanix Wear Brand Manager Michael Hale said that the company, which has sponsored ...

Tags: Marketing and Sponsorship, NASCAR

Bright Nike Apparel Turns Heads At Aussie Open

Nike's "huge troupe of performers" at the Australian Open is outfitted in apparel "designed to make an 'unapologetic visual statement' and give wearers a competitive advantage via 'disruptive patterns,'" according to Liam Mannix of the SYDNEY MORNING HERALD. The collection, "apparently inspired by M ...

Tags: Nike, ATP, Australian Open, Marketing and Sponsorship

A-B Super Bowl Push Looks To Social Media

Anheuser-Busch is "stepping up its social outreach for Super Bowl XLIX, including an Instagram fan-video contest, to win over a new, younger generation of drinkers," according to Michael Barris of MOBILEMARKETER.com. A-B is "putting resources into engaging millennials on social before, during and af ...

Tags: Marketing and Sponsorship, Super Bowl, Anheuser Busch

LPGA's Pancake Signs Deal With Waffle House

GOLFWEEK's Beth Ann Nichols reports golfer Brooke Pancake has "announced Waffle House as her newest sponsor." Pancake, who is entering her third year on the LPGA, will "visit Waffle House restaurants throughout the country while traveling ... and carry the chain's logo on her bag." She also will be ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In Boston, Gayle Fee noted the BodyArmor-themed party bus for Patriots TE Rob Gronkowski "was banned from Gillette Stadium" for Sunday's AFC Championship. Gronkowski has invested in the sports drink , but the NFL "gives Pepsi the exclusive right to promote its soft drinks inside the stadium," so th ...

Tags: Marketing and Sponsorship

Lynch's Gold Cleats Not Allowed

Seahawks RB Marshawn Lynch "planned to wear" a pair of gold Nike cleats in yesterday's NFL Championship game against the Packers, but the NFL "found out" and threatened to eject him from the game if he wore them, according to Fox' Jay Glazer. The league "actually contacted the Seahawks and threatene ...

Tags: Marketing and Sponsorship, NFL, Seattle Seahawks

Quaker Oats Extends Kit Deal With Fire

The Fire and jersey sponsor Quaker Oats "are staying together," as the Chicago-based company extended its partnership, "keeping Quaker on the front of the franchise’s jersey after their previous deal had expired," according to sources cited by Brian Sandalow of the CHICAGO SUN-TIMES. Quak ...

Tags: Quaker Oats, Chicago Fire, Marketing and Sponsorship

Nike Breaks Out Bright Colors At Aussie Open

Tennis player Rafael Nadal today during his first round win at the Australian Open was “decked out in a pink fluorescent tennis shirt and a neon yellow wristband" from Nike that matched his shoes, according to Jocelyn Gecker of the AP. Following his straight-set win over Mikhail Youzhny, the&n ...

Tags: Marketing and Sponsorship, Nike

BMW Returns To Super Bowl After Four Years

The number of automakers advertising during NBC's broadcast of Super Bowl XLIX continues to grow, as BMW "will return ... after a four-year break" with a 60-second spot in the first quarter "promoting its all-electric BMW i3," according to Jeanine Poggi of AD AGE. BMW "tapped KBS for the creati ...

Tags: Super Bowl, Marketing and Sponsorship, BMW, Toyota

Univ. Of Florida Extends Nike Deal Through '24

The Univ. of  Florida in September "extended Nike's contract to be its official athletic supplier" through '24, according to Matthew Kish of the PORTLAND BUSINESS JOURNAL. UF under the new deal receives $3.1M in Nike product this academic year, up from the $2.1M "it was previously due." The fin ...

Tags: NCAA, SEC, Nike, Marketing and Sponsorship

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