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Foot Locker Spot Has Damian Lillard Poking Fun At Former Stars Without Title Rings

04 / 16 / 14

Foot Locker yesterday released a new 30-second ad ahead of the NBA Playoffs featuring Trail Blazers G Damian Lillard having some fun at the expense of several star players without a championship ring. The ad shows Lillard, wearing adidas gear, on his phone with a friend discussing the playoffs ...

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Tags: Marketing and Sponsorship, Foot Locker, Adidas

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08/22/11
GMR’s Boykin On NASCAR, Networking Advice

In the third and final part of our interview with GMR Marketing Exec VP/Sports Marketing Mike Boykin, he talks about the state of NASCAR, stories he is watching in sports and his advice to young people looking to work in sports business. On NASCAR, he said clients are asking about getting involved i ...

Tags: Marketing and Sponsorship, In The Studio

08/22/11
Marketplace Roundup

In Portland, Mike Tokito notes Safeway's deal to title sponsor the annual LPGA event in Oregon ended yesterday with the tournament's conclusion, and the future of the Safeway Classic will be "decided soon." Tournament Golf Foundation President Tom Maletis, whose non-profit organization runs the ...

Tags: Marketing and Sponsorship

08/19/11
Under Armour Seeks Ad Firm For Hoops Marketing

Under Armour is “planning to bring aboard a new creative agency to help it make a major splash with its basketball footwear business over the next 18 months,” according to Rupal Parekh of AD AGE. Under Armour Senior VP/Brand Steve Battista said that four firms -- Goodby S ...

Tags: Marketing and Sponsorship, Basketball, Under Armour

08/19/11
Shark Shootout Inks Title Sponsorship Deal

Franklin Templeton Investments “has a two-year agreement as title sponsor” of the Shark Shootout, which puts the tourney “in line with the remainder of the PGA Tour's television contract,” according to Greg Hardwig of the NAPLES NEWS. Franklin Templeton was the title sp ...

Tags: Marketing and Sponsorship, Golf, PGA Tour

08/19/11
Texas Tops CLC List For Sixth Straight Year

The Collegiate Licensing Company announced its annual list of top-selling institutions and manufacturers, and the Univ. of Texas tops the list for the sixth consecutive year. Auburn Univ. moved from No. 15 to No. 4 this year due in part to winning the football national championship this past January ...

Tags: Marketing and Sponsorship, Collegiate Licensing Co.

08/19/11
ESPN Launching Interactive Outdoor Ads In U.K.

ESPN Friday launched a digital outdoor campaign in the U.K. “that will integrate real-time discussion from its football presenters into the creative,” according to Maisie McCabe of CAMPAIGNLIVE.co.uk. ESPN claims that the outdoor campaign “will be the first UK campaign to inte ...

Tags: Marketing and Sponsorship, ESPN

08/19/11
GMR’s Boykin Talks International Growth, Strategy

The growth and strategy behind GMR’s international business is the focus of part two of our conversation with GMR Marketing Exec VP/Sports Marketing Mike Boykin, who visited the SBJ/SBD Studio last week. Boykin acknowledges the company got notice from their clients years ago that they needed ...

Tags: Marketing and Sponsorship, In The Studio

08/19/11
Wheels And Deals

Universal Studios' "Fast Five" will title sponsor the Sept. 16 Camping World Truck Series race at Chicagoland Speedway, marking the first time a movie will attach its name to a NASCAR event promoting its DVD release. "Fast Five" stars Tyrese Gibson and Jordana Brewster will ...

Tags: NASCAR, Marketing and Sponsorship

08/19/11
Marketplace Roundup

Apparel brand O'Neill Thursday announced that its O'Neill 365 collection, a female-targeted fitness line, will hit stores next spring. Gold Medal-winning U.S. swimmer Natalie Coughlin will serve as the face of the collection and will be featured in the brand's national advertising campaigns and in-s ...

Tags: Marketing and Sponsorship

08/18/11
Bowyer Considering Other Sprint Cup Teams

NASCAR driver Clint Bowyer is "seriously considering offers from one or more Sprint Cup teams to leave Richard Childress Racing -- his home since making his series debut in 2005 -- following the 2011 season," according to Tim Tuttle of SI.com. Bowyer "talked openly of his desire to remain at RCR ear ...

Tags: NASCAR, Marketing and Sponsorship

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