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Hitting The Reset Button: Irving Trade Presents Unique Situation For "NBA 2K" Cover

Published in SportsBusiness Daily on 08 / 23 / 17

Kyrie Irving's trade to the Celtics has left "NBA 2K18" with a cover athlete "pictured in a jersey of a team he no longer plays for ... less than a month away from hitting stores," according to Troy Smith of the Cleveland PLAIN DEALER. 2K Sports has yet to comment "on what it might do with it...

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Tags: Marketing and Sponsorship, NBA

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Mechanix Wear, NASCAR Renew Sponsorship

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01/20/15
Bright Nike Apparel Turns Heads At Aussie Open

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01/20/15
A-B Super Bowl Push Looks To Social Media

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01/20/15
LPGA's Pancake Signs Deal With Waffle House

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01/20/15
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Tags: Marketing and Sponsorship

01/19/15
Lynch's Gold Cleats Not Allowed

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01/19/15
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Tags: Quaker Oats, Chicago Fire, Marketing and Sponsorship

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Nike Breaks Out Bright Colors At Aussie Open

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01/16/15
BMW Returns To Super Bowl After Four Years

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01/16/15
Univ. Of Florida Extends Nike Deal Through '24

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