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Fanatics Gains Rights For NBA Replica Jerseys In Decade-Long Deal Beginning In October

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Fanatics has expanded its "collection of apparel rights to include manufacturing and sales of NBA replica jerseys," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. Sources said that the company has a "10-year-plus deal" that begins in October before the '17-18 NBA season when Nike "...

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Tags: NBA, Marketing and Sponsorship

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Spurs' Leonard In High Demand As Finals MVP

Baker Street Advertising Senior VP & Exec Creative Dir Bob Dorfman in his NBA Finals Sports Marketers’ Scouting Report called Spurs F Kawhi Leonard the "breakout star of the postseason" and wrote his NBA Finals MVP award "could be worth as much as $1M a year in new off-the-court income o ...

Tags: San Antonio Spurs, NBA, Marketing and Sponsorship

Magazines Vie For World Cup Ad Dollars

While TV will "reap most of the benefit" of advertising dollars around the '14 FIFA World Cup, publishers "both online and off are fighting for their share of the windfall, not only covering the matches but also introducing websites, digital magazi ...

Tags: Marketing and Sponsorship, FIFA World Cup

Donovan Stars In EA Ad For World Cup Videogame

EA Sports' new ad starring Galaxy F Landon Donovan for the '14 FIFA World Cup Brazil videogame "is generating a lot of social media buzz," according to Allan Brettman of the Portland OREGONIAN. The spot, produced by Portland-based Cinco Design, "appeared on Monday" before the U.S.-Ghana match in ...

Tags: Electronic Arts, Los Angeles Galaxy, Marketing and Sponsorship

Marketplace Roundup

Toyota Motor Sales, U.S.A. and the Northern California Toyota Dealers have signed a multiyear agreement to continue as co-title sponsor of the annual NASCAR Sprint Cup Series race at Sonoma Raceway. Toyota has served as co-title sponsor of the Toyota/Save Mart 350 since '07 ( Sonoma Raceway ). ...

Tags: Marketing and Sponsorship

Gillette To Title-Sponsor MLB Home Run Derby

Gillette, one of MLB's oldest corporate patrons, will title-sponsor the July 14 Home Run Derby held the evening before the MLB All-Star Game and televised on ESPN. While its commercial relationship with MLB dates to '39 and it has used pro baseball players as endorsers since 1910, Gillette has not b ...

Tags: Marketing and Sponsorship, MLB, Gillette

Brands Active Around World Cup Despite Protests

Coca-Cola, Budweiser and Nike have "launched brand experiences for World Cup fans unperturbed by the protests," according to Julie Ruvolo of AD AGE. Just behind Maracana stadium, Coca-Cola has "unveiled a four-story house where visitors check out the view from the roof, peek in on the Coca-Cola.fm s ...

Tags: Marketing and Sponsorship, FIFA World Cup, Coca-Cola, Anheuser Busch, Nike

UA To Open Retail Store In Chicaco

Under Armour "plans to open its first Chicago retail store on the Magnificent Mile next March, and it will be the athletic-wear retailer’s largest 'brand house' to date," according to Alexia Elajade-Ruiz of the CHICAGO TRIBUNE. UA has "leased 30,000 square feet at 600 N. Michigan Ave." fo ...

Tags: Marketing and Sponsorship, Under Armour

EA Features Women Fighters In UFC Ad Effort

EA Sports "will showcase" female UFC fighters Ronda Rousey and Miesha Tate "in digital ads" for its new UFC video game that hit stores yesterday, according to Michael McCarthy of AD AGE. EA Senior Marketing Product Manager Jeff Sharma said that this "will be the first time EA Sports has featured fem ...

Tags: Electronic Arts, UFC, Marketing and Sponsorship

MusclePharm To Put Logo On Tiger's Bag

MusclePharm today announced that it has signed Tiger Woods to an endorsement deal that includes sponsorship of Woods' golf bag. The partnership formally begins July 1. Woods will be featured in MusclePharm ads and will further support the brand with appearances and social media promotion. The golfer ...

Tags: Marketing and Sponsorship

Chips & Putts

GOLF DIGEST STIX' Mike Stachura notes four top amateurs golfers -- Matthew Fitzpatrick, Patrick Rodgers, Cameron Wilson and Bobby Wyatt -- have all "turned pro this week" and each begins his new career "with corporate support." Wilson will be sponsored by Callaway, and Rodgers will be a "Nike staffe ...

Tags: Marketing and Sponsorship, Golf

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