Featured Story

Dean & DeLuca Builds Pop-Up Store To Mark Sponsorship Of Ft. Worth PGA Tour Event

Published in SportsBusiness Daily on 05 / 26 / 16

Dean & DeLuca as part of its title sponsorship of the PGA Tour stop in Ft. Worth this weekend is "setting up a pop-up store" at Colonial Country Club, according to John Lombardo of SPORTSBUSINESS JOURNAL. The Dean & DeLuca Invitational yesterday opened the 60-by-30-foot store, which will "re...

Read More

Tags: PGA Tour, Marketing and Sponsorship

More Stories

11/14/13
McCutchen Could See Marketing Boost With MVP

Pirates CF Andrew McCutchen is a finalist for the NL MVP Award, which will be awarded tonight, and he could "enhance his national profile ... [and] his bottom line" if he takes home the hardware, according to a front-page piece by Michael Sanserino of the PITTSBURGH POST-GAZETTE. Baker Street Advert ...

Tags: Pittsburgh Pirates, Marketing and Sponsorship

11/14/13
Sports Authority Releasing Ad For Holidays

Sports Authority CMO & Senior VP Paul Okimoto indicated that the company on Sunday will roll out its first national TV campaign in several years, featuring "imagery of real amateur athletes highlighting holiday gifts in the footwear, apparel and team sports categories," according to Meredith Der ...

Tags: Sports Authority, Marketing and Sponsorship

11/14/13
Examining ING's Decision To End Marathon Sponsorships

Retirement services company ING U.S.' decision to drop its title sponsorship marathons in N.Y., Miami and Hartford was "something of a head-scratcher," but whether it also is a "dumb marketing move is a more complicated question," according to Dan Haar of the HARTFORD COURANT. The company's name wil ...

Tags: ING, Marketing and Sponsorship

11/13/13
Fantex Postpones Foster IPO

S.F.-based sports technology startup Fantex said that it is "putting off" its proposed IPO for Texans RB Arian Foster after he was "placed on injured reserve and is expected to have surgery to repair a ruptured disc," according to Peter Lattman of the N.Y. TIMES. Fantex co-Founder & CEO Buck Fre ...

Tags: Marketing and Sponsorship, NFL

11/13/13
Alomar Unveils New Baseball Equipment Line

Baseball HOFer Roberto Alomar yesterday "introduced his line" of baseball equipment called alomar baseball, according to Bob Elliott of the TORONTO SUN. The brand's logo "begins with a lower case 'a,' all the better to see Alomar’s arms raise out of the letter 'o' -- two fingers on his left ha ...

Tags: Marketing and Sponsorship, MLB

11/13/13
Verizon Expands NFL Partnership To Foursquare

Verizon's multifaceted $1B partnership with the NFL this week is "getting a geo-social layer," as Verizon FiOS ads will appear after folks check-in via the mobile app" for Foursquare in DC, Baltimore and Boston, according to Christopher Heine of ADWEEK. Users of social networking app who click throu ...

Tags: Verizon, NFL, Marketing and Sponsorship

11/13/13
MilkPEP Launches Sochi Ad Campaign

The Milk Processor Education Program, or MilkPEP, is launching a "new marketing program" for the '14 Sochi Games, according to Karlene Lukovitz of MARKETING DAILY. The new national ad campaign, "Built with Chocolate Milk," features Olympians and the message that the athletes "drink low-fat chocolate ...

Tags: Marketing and Sponsorship

11/13/13
Marketplace Roundup

Under Armour Founder, Chair & CEO Kevin Plank yesterday in Denver debuted the company's new "Under Armour Makes You Better" spot alongside U.S. skiers Lindsey Vonn and Bobby Brown, and Canadian snowboarder Dominique Maltais. The ad is co-branded with Dick's Sporting Goods, narrated by Plank, ...

Tags: Marketing and Sponsorship

11/12/13
Messi To Battle Aliens In Samsung Ad

Samsung yesterday announced that La Liga club FC Barcelona F Lionel Messi will "serve as 'captain' of its Galaxy 11 ad campaign," according to Michael McCarthy of AD AGE. Samsung also debuted a "cinematic, 60-second video on YouTube" showing Messi "dribbling, dodging and leaping his way past a ...

Tags: Marketing and Sponsorship, Soccer

11/12/13
Luxury Watch Deals A Trend For NBA Players

Swiss watch company Hublot last summer installed a 25th anniversary clock in AmericanAirlines arena, the "latest in a series of investments by Hublot, and other Swiss watch brands, into US basketball and the NBA," according to Arthur Touchot of the FINANCIAL TIMES. Hublot in February '11 "signed a p ...

Tags: Marketing and Sponsorship, NBA

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug