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Tonight's Events....

Published in SportsBusiness Daily on 07 / 31 / 14

NBC Sports hockey analyst Eddie Olczyk  will face off against fans in a shoot-the-puck competition at Horseshoe Casino in Indiana.

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12/12/11
Silver Chalice Signs Deal With Ad Buyer

Silver Chalice New Media, the White Sox-owned digital media and technology outfit, has signed a partnership linking its Season digital ad sales network with Minneapolis-based Novus Media Inc., a large-scale ad buyer. The deal will allow local-market media clients of Novus to access Season's extensiv ...

Tags: Marketing and Sponsorship

12/09/11
Nike Will Outfit Army And Navy With Pro Combat Series

Nike is outfitting both Army and Navy "with new uniforms" for their football game Saturday, and Navy Equipment Manager Greg Morgenthaler spent "four months working with athletic director Chet Gladchuk, associate athletic director Eric Ruden and head coach Ken Niumatalolo to craft Navy's version of t ...

Tags: Marketing and Sponsorship, Nike

12/09/11
USAA Sues Over Army-Navy Sponsorship

San Antonio's USAA, which in '09 signed a 10-year agreement to be the presenting sponsor of the annual Army-Navy football game , "claims in a lawsuit that the Military Times website has falsely passed off Navy Federal Credit Union as game sponsor," according to Patrick Danner of the SAN ANT ...

Tags: Marketing and Sponsorship, Gannett Co.

12/09/11
LSU Issues Statement Around Mathieu Shirts

LSU's compliance office has "sent out cease-and-desist letters to a number of people selling T-shirts and other merchandise" depicting S Tyrann Mathieu and his nickname, "Honey Badger," according to Steve Sanoski of the GREATER BATON ROUGE BUSINESS REPORT. A message on the compliance office's websit ...

Tags: Marketing and Sponsorship

12/09/11
Marketplace Roundup

This year marks the first time perennial Super Bowl advertiser Go Daddy "has not gotten its initial [commercial] scripts turned down by the network hosting the game," and company Senior Exec VP & CMO Barb Rechterman said that Go Daddy has "learned what networks will and won't accept." Recht ...

Tags: Marketing and Sponsorship

12/08/11
TNT Launching Marketing Campaign For NBA

TNT is "launching a major marketing campaign ahead of the NBA's Christmas Day tip-off for its lockout-shortened season," according to Dan Hirschhorn of AD AGE. The net's three new TV spots feature retired NBAer and new TNT analyst Shaquille O'Neal. The campaign started "last weekend with a spot on C ...

Tags: Marketing and Sponsorship, ESPN, NBA

12/08/11
Marketplace Roundup

The AFP's Robert Saiget reported former NBAer Stephon Marbury has "reinvented himself in China" with the Chinese Basketball Association's Beijing Ducks, and the "sudden rise in fortunes is well-timed for Marbury, whose brand of low-cost 'Starbury' basketball shoes are expected to hit ...

Tags: Marketing and Sponsorship

12/07/11
Tecate Reaching Hispanics Through Boxing

Tecate is a “rare brand -- beer or otherwise -- whose sports involvement is limited entirely to boxing,” and the company has used the sport in “reaching out to all Hispanics in the U.S.,” according to Karl Greenberg of MEDIA POST. The company's four-year-old bo ...

Tags: Marketing and Sponsorship, Boxing

12/07/11
Marketplace Roundup

Go Daddy has purchased two 30-second ad slots for the Feb. 5 Super Bowl broadcast on NBC, and both commercial scripts have already been approved by the net's standards and practices division. One of the spots features the company’s new .co Web address. The ads are being produced this ...

Tags: Marketing and Sponsorship

12/06/11
Shell Did Not Force Kurt Busch Firing At Penske

Penske Racing announced yesterday that driver Kurt Busch will not return next season to drive the No. 22 Dodge sponsored by Shell for the upcoming NASCAR Sprint Cup season, but team President Tim Cindric said that Shell execs “did not force the firing,” according to Bob Pockrass of SCENE ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR, Penske Corp.

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