Featured Story

Venus Williams' Fashion Line Gets Reboot; Debuting New Collection During U.S. Open

Published in SportsBusiness Daily on 08 / 29 / 16

Venus Williams' four-year-old fashion line, EleVen by Venus, "is undergoing a serious reboot" since she "hired two seasoned retail executives last year to help her centralize and take charge of operations," according to Katherine Rosman in a Sunday Style section cover story for the N.Y. TI...

Read More

Tags: Marketing and Sponsorship

More Stories

Nike, UA, Adidas In Hunt For Manziel

Nike, Under Armour and adidas are "all in the game" to sign NFL Draft prospect Johnny Manziel, according to ESPN's Darren Rovell. Players "really want adidas in the game here" because the last two guys who the company gave major money to -- Lions RB Reggie Bush and Redskins QB Robert Griffin III -- ...

Tags: Marketing and Sponsorship

Reebok Taps Venables Bell For Global Creative

See the Free Listing for Venables Bell & Partners Reebok has selected Venables Bell & Partners, S.F., "as its new global lead agency after a review," according to Morrison & Pathak of AD AGE. The account had "flip-flopped between Omnicom's DDB and Dentsu's McGarrybowen over ...

Tags: Marketing and Sponsorship, Reebok

Jeter's Endorsements Won't Slow After Retiring

Yankees SS Derek Jeter "isn't going to disappear from public life" following his retirement at the conclusion of the '14 MLB season, as he is "likely to be all over television, on billboards and on radio, pitching for his corporate partners and promoting his new and expanding stable of business vent ...

Tags: Marketing and Sponsorship, New York Yankees

A-10 Rolls Out New Hoops Campaign

The Atlantic 10 Conference is hoping that an "assertive new campaign" beginning this week will "help it gain the notice and attention enjoyed by its more well-known rivals," according to Stuart Elliott of the N.Y. TIMES. The campaign is being created by Philadelphia-based agency 160 Over 90, which " ...

Tags: Marketing and Sponsorship

Amway To Sponsor USA Today's CFB Poll

Click for the Free Listing for Amway USA Today for the first time has sold title sponsorship of its coaches' football poll to Amway. The multiyear deal was announced this morning. Amway kicked off the deal with a full-page ad this morning in the newspaper. The agreement with Amway ...

Tags: Marketing and Sponsorship, Amway, USA Today Sports

SI Swimsuit Issue Ad Pages Up

The 50th Anniversary SI Swimsuit Issue, which hit newsstands yesterday, has 107 "print ad pages this year, an 8% increase over the issue last year and the most" since '07, according to Michael Sebastian of AD AGE. The increase shows "again that advertisers will pile into high-profile programming ev ...

Tags: Marketing and Sponsorship, Sports Illustrated

Oldest Goodyear Blimp Retiring After Daytona 500

The oldest Goodyear Blimp is "coming down to Florida to retire," and will "take its final ride Sunday during the Daytona 500," according to Skyler Swisher of the Daytona Beach NEWS-JOURNAL. For the past 14 years, the "Spirit of Goodyear -- based in Akron, Ohio -- has logged more than 41,000 hours in ...

Tags: Marketing and Sponsorship, Goodyear

Stats LLC Leads Sports Firm Innovation

FAST COMPANY magazine in its March '14 issue lists "The World's Top 10 Most Innovative Companies In Sports." Stats LLC took the top spot for "turning jocks into nerds," as its SportVU technology has "quickly gone from a geeky extra to a necessity" ( FAST COMPANY, 3/'14 issue ). ...

Tags: Marketing and Sponsorship

Ray Rice's Image Takes Hit With Alleged Dispute

Ravens RB Ray Rice is among the team's "most visible players" off the field, from his community outreach to his anti-bullying activities to a "myriad of profitable endorsements," according to a front-page piece by Mike Klingaman of the Baltimore SUN. But an alleged domestic dispute this weekend betw ...

Tags: Marketing and Sponsorship, NFL, Baltimore Ravens

Syracuse Deal With IMG Proving Lucrative

Syracuse athletics "has grown immensely as a commercial enterprise" through its deal with IMG College, and the pact also "has changed" the school's relationship with local firms, according to Dave Tobin of the Syracuse POST-STANDARD. SU's deal with Crouse Sports Medicine -- brokered by IMG in '12 -- ...

Tags: Marketing and Sponsorship, IMG

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug