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Published in SportsBusiness Daily on 07 / 23 / 14

Sports On Earth's Patrick Hruby : "The NFL expects between 15 and 25 percent of its retirees to come down with neurodegenerative diseases! … How is that not a headline? I'm dead serious." Yahoo Sports' Dan Wetzel : "Won't embarrass the player, but at MAC Media Day today had one tell...

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12/02/11
Tebow Boosting Merchandise Sales

Jacksonville-based Fanatics.com VP/Business Development Brian Swallow said that his company has seen an increase in Broncos QB Tim Tebow sales nationally of "more than 50 percent in the past two weeks," according to Roger Bull of the FLORIDA TIMES-UNION. Swallow said that Jaguars sales are "down les ...

Tags: Marketing and Sponsorship, Jacksonville Jaguars, Denver Broncos

12/02/11
Hits Tapping Into Endurance Sports Market

Organizers behind the Hits Triathlon Series, which kicks off this weekend, are "hoping to tap into the ever-growing appetite for endurance sports," according to Sam Mamudi of MARKETWATCH. The series, "designed for all athletic levels," will hold races "at five different lengths -- unique among ...

Tags: Marketing and Sponsorship

12/01/11
MillerCoors Withholds Payment From NBA Teams

Despite the NBA's tentative CBA deal, MillerCoors spokesperson Pete Marino indicated that the company "is still withholding payments from the 11 NBA teams it sponsors," including the Mavericks and Heat, according to Michael McCarthy of USA TODAY. Marino said, "We are in discussions wi ...

Tags: Marketing and Sponsorship, MillerCoors, NBA

12/01/11
NHL Merchandise Sales See Double-Digit Growth

NHL merchandise sales for the past three years "have experienced double-digit growth, including a 15 percent jump last season ... and 15 percent again so far this year," according to Jean Palmieri of WOMEN'S WEAR DAILY. Reebok Sports Licensed Division Dir of NHL Merchandise Keith Leach said tha ...

Tags: NHL, Marketing and Sponsorship

12/01/11
IMG Cooperating In Licensing Investigation

IMG's Collegiate Licensing Co. division announced yesterday that it is cooperating with the U.S. Department of Justice, which has "opened an investigation into the $4.5 billion college licensing business," according to Michael McCarthy of USA TODAY. CLC Senior VP & Managing Dir Cory Moss sa ...

Tags: IMG, Marketing and Sponsorship

12/01/11
Marketplace Roundup

In Milwaukee, Don Walker noted Heat F LeBron James uses the lip balm Carmex as "part of his pregame ritual." As a result, Bolin Marketing Senior Account Exec Jeff Gerst "reached out to LRMR Marketing & Branding ... and suggested a collaboration." James on his website "invites fans to 'Share Your ...

Tags: Marketing and Sponsorship

11/30/11
Lockout Settlement Sparks NBA Merch Sales

The apparent settlement of the NBA lockout looks like it sparked consumer demand for products from league licensees. Speaking for the first time since players and management reached a tentative end to their labor dispute early Saturday morning, NBA Exec VP/Global Merchandising Group Sal LaRocca ...

Tags: NBA, Marketing and Sponsorship

11/30/11
NBA's TV Partners Try To Win Back Advertisers

The NBA and its TV partners "are scrambling to make up for 16 missed games and an estimated $100 million in lost ad revenue as a result of the league’s 149-day lockout," according to Claire Atkinson of the N.Y. POST. Rival networks "that don’t air NBA games were able to poach advertisers ...

Tags: NBA, Marketing and Sponsorship

11/30/11
Omaha Steaks, Nike Stand Behind Suh

Lions DT Ndamukong Suh was suspended two games yesterday for his actions during the Thanksgiving Day game against the Lions, and his image as a product endorser continues to be "under fire," according to Dirk Chatelain of the Omaha WORLD-HERALD. An Omaha Steaks spokesperson Monday said that the comp ...

Tags: Marketing and Sponsorship, Detroit Lions, Nike

11/30/11
Packers Rodgers, Matthews Top NFL Jersey Sales

On the heels of winning Super Bowl XLV and in the middle of a quest for a perfect season, the popularity of the Packers cannot be doubted. Packers QB Aaron Rodgers leads all NFL players in jersey sales from April 1 to Nov. 29, with teammate LB Clay Matthews coming in second. Additionally, the Packer ...

Tags: NFL, Marketing and Sponsorship

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