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Under Armour Taking Over UCLA Apparel Rights With Most Lucrative College Deal

Published in SportsBusiness Daily on 05 / 24 / 16

Under Armour this afternoon will unveil a landmark footwear and apparel deal with UCLA worth an estimated $280M over 15 years, marking the most lucrative deal in college sports, according to industry sources. UCLA's new deal in annual cash, signing bonus and gear is expected to surpass the massive 1...

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Tags: Marketing and Sponsorship, Under Armour, Pac 12

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Marketplace Roundup

In Portland, Allan Brettman noted adidas Dir of Soccer Antonio Zea and adidas America Soccer Dir Ernesto Bruce on Thursday "introduced uniforms and four existing shoes that have been retooled and improved in anticipation" of the '14 FIFA World Cup. The event "served primarily as a showcase for produ ...

Tags: Marketing and Sponsorship

NBA, Adidas Hope Sleeved Jerseys Will Boost Sales

The NBA and adidas are "releasing new short-sleeved jerseys for players, and replicas for fans, too," a style which will "get a lot of exposure come Christmas, when it will be worn by the 10 teams playing that day," according to Elizabeth Holmes of the WALL STREET JOURNAL. Players will "wear sleeved ...

Tags: NBA, Marketing and Sponsorship

NFL, McDonald's Partnering On New Promo

The NFL this weekend is kicking off what is believed to be its first McDonald's Happy Meal premium promotion. The effort will be tied to the league's "NFL Rush Zone" animated property, which started online, and now airs on Nicktoons. Beginning this weekend, consumers buying Happy Meals at ...

Tags: Marketing and Sponsorship, McDonalds, NFL

McCutchen Could See Marketing Boost With MVP

Pirates CF Andrew McCutchen is a finalist for the NL MVP Award, which will be awarded tonight, and he could "enhance his national profile ... [and] his bottom line" if he takes home the hardware, according to a front-page piece by Michael Sanserino of the PITTSBURGH POST-GAZETTE. Baker Street Advert ...

Tags: Pittsburgh Pirates, Marketing and Sponsorship

Sports Authority Releasing Ad For Holidays

Sports Authority CMO & Senior VP Paul Okimoto indicated that the company on Sunday will roll out its first national TV campaign in several years, featuring "imagery of real amateur athletes highlighting holiday gifts in the footwear, apparel and team sports categories," according to Meredith Der ...

Tags: Sports Authority, Marketing and Sponsorship

Examining ING's Decision To End Marathon Sponsorships

Retirement services company ING U.S.' decision to drop its title sponsorship marathons in N.Y., Miami and Hartford was "something of a head-scratcher," but whether it also is a "dumb marketing move is a more complicated question," according to Dan Haar of the HARTFORD COURANT. The company's name wil ...

Tags: ING, Marketing and Sponsorship

Fantex Postpones Foster IPO

S.F.-based sports technology startup Fantex said that it is "putting off" its proposed IPO for Texans RB Arian Foster after he was "placed on injured reserve and is expected to have surgery to repair a ruptured disc," according to Peter Lattman of the N.Y. TIMES. Fantex co-Founder & CEO Buck Fre ...

Tags: Marketing and Sponsorship, NFL

Alomar Unveils New Baseball Equipment Line

Baseball HOFer Roberto Alomar yesterday "introduced his line" of baseball equipment called alomar baseball, according to Bob Elliott of the TORONTO SUN. The brand's logo "begins with a lower case 'a,' all the better to see Alomar’s arms raise out of the letter 'o' -- two fingers on his left ha ...

Tags: Marketing and Sponsorship, MLB

Verizon Expands NFL Partnership To Foursquare

Verizon's multifaceted $1B partnership with the NFL this week is "getting a geo-social layer," as Verizon FiOS ads will appear after folks check-in via the mobile app" for Foursquare in DC, Baltimore and Boston, according to Christopher Heine of ADWEEK. Users of social networking app who click throu ...

Tags: Verizon, NFL, Marketing and Sponsorship

MilkPEP Launches Sochi Ad Campaign

The Milk Processor Education Program, or MilkPEP, is launching a "new marketing program" for the '14 Sochi Games, according to Karlene Lukovitz of MARKETING DAILY. The new national ad campaign, "Built with Chocolate Milk," features Olympians and the message that the athletes "drink low-fat chocolate ...

Tags: Marketing and Sponsorship

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