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NHL Close To Reaching Partnership With Apple That Would See iPads On Team Benches

Published in SportsBusiness Daily on 12 / 08 / 16

The NHL is in "late-stage negotiations to strike a partnership with Apple that could see the company’s iPads and other technology become commonplace on team benches," according to sources cited by Rick Westhead of TSN. A source said that the NHL has been in talks for "several years with Apple ...

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Tags: Marketing and Sponsorship, NHL, Apple

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Adidas Launches New World Cup Campaign

adidas is “demanding viewers opt ‘All in’ with its World Cup marketing campaign, the largest in its history, or else it will cease communications to those consumers for the duration of the tournament,” according to Alex Brownsell of MARKETING Magazine. adidas offers its ...

Tags: Marketing and Sponsorship, Adidas, FIFA World Cup

ESPN Unveils Sponsors For X Games Austin

ESPN is expected to announce today that it has signed seven sponsors for Summer X Games, which will make its debut June 6 in Austin. The company retained top-tier sponsors from '13, including the U.S. Navy, Ford, GoPro and Monster Energy. It added three new exclusive sponsors in Dos Equis, Dr Pepper ...

Tags: Marketing and Sponsorship, X Games

History Leverages NASCAR Race To Reach Males

History -- the cable net formerly branded as The History Channel -- is continuously striving to be TV’s “Premiere Destination for Men,” but History VP/Marketing Chris Epple noted there remains a key challenge in attracting a male demographic: the net’s lack of sports program ...

Tags: NASCAR, Marketing and Sponsorship

NASCAR Drivers Debut Patriotic Paint Schemes

NASCAR at Sunday's Coca-Cola 600 begins its annual "American Salute" in support of the U.S. military, according to Jeff Gluck of USA TODAY. Among the drivers that will be "sporting patriotic paint schemes" at Charlotte Motor Speedway are Kevin Harvick, Jimmie Johnson, Brad Keselowski, Carl Edwards, ...

Tags: Marketing and Sponsorship, NASCAR

Hyundai Focuses On Fan Passion For WC Campaign

Hyundai for its '14 FIFA World Cup activation "will focus on the passion of fans" rather than "focus on athletic endorsers" in a planned marketing blitz starting in June, according to Michael McCarthy of AD AGE. Hyundai agency Innocean USA, Huntington Beach, Calif., is creating the #BecauseFutbol ca ...

Tags: Hyundai, FIFA World Cup, Marketing and Sponsorship

Marketplace Roundup

The WALL STREET JOURNAL’s Terlep & Germano cite sources as saying that EPL club Manchester United’s upcoming kit deal “could top” $600M and “last about a decade.” The club is reportedly in talks with Nike, adidas, Puma and Warrior regarding the deal. ManU's c ...

Tags: Marketing and Sponsorship

PNC, Chip Ganassi Racing Reach Deal

Chip Ganassi Racing has "agreed to a multiyear sponsorship agreement with Pittsburgh-based PNC Financial Services Group" for its NASCAR, Verizon IndyCar and TUDOR United Sports Car Championship teams, according to Ralph Paulk of the PITTSBURGH TRIBUNE-REVIEW. The deal "will be announced" today. Othe ...

Tags: Marketing and Sponsorship, PNC Bank, NASCAR, IndyCar

Budweiser Ramps Up World Cup Campaign

Anheuser-Busch’s Budweiser brand is "giving digital a prime spot in its sponsorship as the official beer" of the '14 FIFA World Cup with a "string of video and social efforts," according to Lauren Johnson of ADWEEK. Budweiser has "created a microsite for its 'Rise as One' campaign that se ...

Tags: Marketing and Sponsorship, Anheuser Busch, FIFA World Cup

Marketplace Roundup

ESPN.com's Darren Rovell reported California Chrome co-Owners Steve Coburn and Perry Martin have "filed to trademark the horse's name." Coburn, Martin and their wives, who "make up the horse's ownership entity of Dumb Ass Partners, filed for the trademark" last Thursday before the horse won the Prea ...

Tags: Marketing and Sponsorship

Skittles, NFL Sign Sponsorship Deal

Candy brand Skittles, which recently signed Seahawks RB Marshawn Lynch to an endorsement deal , is "now getting more involved with the NFL," according to Darren Rovell of ESPN.com. Skittles, which is owned by Mars Inc., yesterday announced that it "now has an official NFL sponsorship." The dea ...

Tags: Marketing and Sponsorship, NFL

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