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Prosecutors, Defense Attorneys In Talks To End Ecclestone Trial

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Prosecutors and attorneys for  Bernie Ecclestone are "in talks about a possible deal to end" the F1 CEO's bribery trial in Germany. His defense team today called for "proceedings to be closed, citing a lack of evidence that Ecclestone was criminally responsible and asserting that the proc...

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12/09/11
LSU Issues Statement Around Mathieu Shirts

LSU's compliance office has "sent out cease-and-desist letters to a number of people selling T-shirts and other merchandise" depicting S Tyrann Mathieu and his nickname, "Honey Badger," according to Steve Sanoski of the GREATER BATON ROUGE BUSINESS REPORT. A message on the compliance office's websit ...

Tags: Marketing and Sponsorship

12/09/11
Marketplace Roundup

This year marks the first time perennial Super Bowl advertiser Go Daddy "has not gotten its initial [commercial] scripts turned down by the network hosting the game," and company Senior Exec VP & CMO Barb Rechterman said that Go Daddy has "learned what networks will and won't accept." Recht ...

Tags: Marketing and Sponsorship

12/08/11
TNT Launching Marketing Campaign For NBA

TNT is "launching a major marketing campaign ahead of the NBA's Christmas Day tip-off for its lockout-shortened season," according to Dan Hirschhorn of AD AGE. The net's three new TV spots feature retired NBAer and new TNT analyst Shaquille O'Neal. The campaign started "last weekend with a spot on C ...

Tags: Marketing and Sponsorship, ESPN, NBA

12/08/11
Marketplace Roundup

The AFP's Robert Saiget reported former NBAer Stephon Marbury has "reinvented himself in China" with the Chinese Basketball Association's Beijing Ducks, and the "sudden rise in fortunes is well-timed for Marbury, whose brand of low-cost 'Starbury' basketball shoes are expected to hit ...

Tags: Marketing and Sponsorship

12/07/11
Tecate Reaching Hispanics Through Boxing

Tecate is a “rare brand -- beer or otherwise -- whose sports involvement is limited entirely to boxing,” and the company has used the sport in “reaching out to all Hispanics in the U.S.,” according to Karl Greenberg of MEDIA POST. The company's four-year-old bo ...

Tags: Marketing and Sponsorship, Boxing

12/07/11
Marketplace Roundup

Go Daddy has purchased two 30-second ad slots for the Feb. 5 Super Bowl broadcast on NBC, and both commercial scripts have already been approved by the net's standards and practices division. One of the spots features the company’s new .co Web address. The ads are being produced this ...

Tags: Marketing and Sponsorship

12/06/11
Shell Did Not Force Kurt Busch Firing At Penske

Penske Racing announced yesterday that driver Kurt Busch will not return next season to drive the No. 22 Dodge sponsored by Shell for the upcoming NASCAR Sprint Cup season, but team President Tim Cindric said that Shell execs “did not force the firing,” according to Bob Pockrass of SCENE ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR, Penske Corp.

12/06/11
Arnold Palmer Enterprises Getting Younger

Arnold Palmer Enterprises is in the "midst of a branding review with the aim of reaching a generation of fans who weren't even born when he was racking up tour wins," according to E.J. Schultz of AD AGE. Arnold Palmer Enterprises VP Cori Britt said, "We're looking forward to ensuring the Arnold Pal ...

Tags: Marketing and Sponsorship

12/06/11
Beckham Could Wear Nike Swoosh For PSG

French soccer team Paris Saint-Germain reportedly is willing to pay David Beckham $18M to sign with the team, and it is "not just what Beckham can do on the field that attracts the Paris club, among others, but what Brand Beckham can do off it," according to Graham Ruthven of the N.Y. TIMES. However ...

Tags: Marketing and Sponsorship, Adidas

12/06/11
Marketplace Roundup

ESPN.com’s Robin Macdonald reported U.S. Halfpipe team member Tucker Perkins “recently signed a deal with designer giant Ralph Lauren, making him the company's first sponsored freeskier.” Perkins previously was sponsored by Sessions outerwear, and he said, "Everyone at Sessions has ...

Tags: Marketing and Sponsorship

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