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Nationwide, Axalta To Stay On No. 88 With Alex Bowman Replacing Dale Earnhardt Jr.

Published in SportsBusiness Daily on 07 / 21 / 17

Alex Bowman will have support from longtime Dale Earnhardt Jr. sponsors Nationwide and Axalta for the "bulk of the season" next year when he takes over the No. 88 Monster Energy Cup Series Chevy, according to Bob Pockrass of ESPN.com. Hendrick Motorsports on Thursday announced a "one-year deal" with...

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Tags: Marketing and Sponsorship, NASCAR

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Constellation, NHL Sign Groundbreaking Pact

Constellation Energy today announced its first league sponsorship, a multiyear pact that will be used to make the claim that the NHL is the first "carbon-neutral" sports property. Constellation's NHL team sponsorships include the Blackhawks and Capitals -- not coincidentally the teams competing ...

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Rafael Nadal Inks Tommy Hilfiger Endorsement

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Tags: Marketing and Sponsorship, Tommy Hilfiger

Hornets, Waste Management Ink Partnership

The Hornets yesterday announced a partnership with Waste Management of Charlotte to serve as Time Warner Cable Arena’s waste and recycling partner. All 75 trash receptacles throughout the arena have been re-branded with the Hornets silhouette and the Waste Management logo. Additionally, Waste ...

Tags: Marketing and Sponsorship, Charlotte Hornets, NBA

Alshon Jeffery Signs With BodyArmor

Bears WR Alshon Jeffery has "inked a deal" with sports drink BodyArmor as its newest spokesperson, "setting him up to be the local face of the product after its recent launch" in the Chicago market, according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. Jeffery will "appear in local advertising campa ...

Tags: Marketing and Sponsorship

Marketplace Roundup

SPORTING NEWS' Bob Pockrass asked marketing execs to weigh in on Sprint ending its NASCAR Cup Series title sponsorship after the '16 season. Wasserman Media Group Senior VP Will Pleasants said, "There is still value in the entitlement in this setting. We saw it with Nationwide. You can make an impac ...

Tags: Marketing and Sponsorship

Sprint Dropping NASCAR Title Sponsorship After '16

Sprint will not extend its title sponsorship of the NASCAR Cup Series after the current agreement expires at the end of the '16 season. The company cited a need to focus on its core business, and Sprint VP/Corporate Marketing Steve Gaffney said in a statement, "Without question, the NASCAR sponsorsh ...

Tags: Marketing and Sponsorship, NASCAR, Sprint

Univ. Of Miami Could End Nike Deal

The Univ. of Miami’s 27-year "marriage with Nike -- the first of its kind in college sports -- may be coming to an end," according to Matt Porter of the PALM BEACH POST. UM has "not renewed its contract with Nike," which expires Aug. 31, and adidas and Under Armour "have submitted formidable b ...

Tags: Marketing and Sponsorship, Nike, ACC

New Nike Campaign Features LeBron's "Heroes"

Nike today is rolling out a new campaign that highlights the LeBron 12 basketball shoe by "featuring a dozen northeast Ohioans identified by LeBron James and the shoe company as local 'heroes,'" according to Joe Vardon of the Cleveland PLAIN DEALER. Nike "filmed videos and designed shoes for each of ...

Tags: Marketing and Sponsorship, Nike

Comic Book Makes Superhero Merch With QBs

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Tags: Marketing and Sponsorship, Indianapolis Colts, NFL

Patrick Brought On As Face Of Chicago Area Hospital

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