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Under Armour Taking Over UCLA Apparel Rights With Most Lucrative College Deal

Published in SportsBusiness Daily on 05 / 24 / 16

Under Armour this afternoon will unveil a landmark footwear and apparel deal with UCLA worth an estimated $280M over 15 years, marking the most lucrative deal in college sports, according to industry sources. UCLA's new deal in annual cash, signing bonus and gear is expected to surpass the massive 1...

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Tags: Marketing and Sponsorship, Under Armour, Pac 12

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11/14/13
McCutchen Could See Marketing Boost With MVP

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11/14/13
Sports Authority Releasing Ad For Holidays

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