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College Bowl Season Set To Begin, Including New Game In Montgomery

Published in SportsBusiness Daily on 12 / 19 / 14

The ’14-15 college bowl season kicks off tomorrow with five games. Financial documents filed this summer by New Orleans Bowl Inc. indicated that last year's R+L Carriers New Orleans Bowl generated $3.77M in revenue, with 58% of that via ticket sales. Last year's game drew its third straigh...

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04/27/12
Sprint Set To Debut New Jimmie Johnson Spot

Sprint tapped NASCAR driver Jimmie Johnson to star in the latest of a series of commercials tied to its “Avoid a Data Dilemma” campaign. The spot, which will debut Saturday night during Fox’s broadcast of the Capital City 400 presented by Virginia is for Lovers race at Ric ...

Tags: Marketing and Sponsorship, NASCAR, Sprint

04/27/12
Samsung Has 30 Days To Respond To Lawsuit

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Tags: Marketing and Sponsorship, Samsung

04/27/12
Bayern Munich Sponsors To Benefit From Home Final

German Bundesliga club Bayern Munich’s victory over La Liga club Real Madrid in the UEFA Champions League semifinal "will be a big boost for the German soccer club’s sponsors," according to Mike Ozanian of FORBES. Because the final will be played at Allianz Arena in Munich, Bayern Munich ...

Tags: Marketing and Sponsorship

04/26/12
A-B Upset With UFC Fighters' Remarks

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Tags: Marketing and Sponsorship, UFC, Anheuser Busch

04/26/12
Bulls' Rose Has Top-Selling NBA Jersey

Bulls G Derrick Rose has the NBA's best-selling jersey at the temporary NBA Store in N.Y., and on NBAStore.com from April 2011 to present, according to a league release. This marks the first time Rose has had the top-selling jersey in the league. His No. 1 jersey ranked fifth on the list last year. ...

Tags: Marketing and Sponsorship, NBA

04/26/12
Peyton Manning's Jersey Leads New Nike Sales

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Tags: Marketing and Sponsorship, NFL, Nike

04/26/12
Olympians Suing Samsung Over Name Use

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Tags: Marketing and Sponsorship, Samsung

04/26/12
Tide To Roll Out NFL Marks On Packaging

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Tags: Marketing and Sponsorship, Procter and Gamble, NFL

04/26/12
Calvin Johnson To Be On "Madden NFL 13" Cover

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Tags: NFL, Marketing and Sponsorship

04/25/12
NBC Eyeing Nearly $1M For Thanksgiving Game Ads

NBC Sports Group Exec VP/Sales Marketing Seth Winter indicated that the network will attempt to get “'pretty close to seven figures’ for a 30-second spot” during its Patriots-Jets Thanksgiving night game, according to Brian Steinberg of AD AGE. NBC last fall charged an average of $ ...

Tags: NBC, Marketing and Sponsorship

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