Featured Story

Nationwide Assessing NASCAR Sponsorship With Earnhardt's Retirement Looming

Published in SportsBusiness Daily on 04 / 27 / 17

Nationwide, which serves as the primary sponsor of Dale Earnhardt Jr.'s Monster Energy NASCAR Cup Series car, will "take the time" to assess its sponsorship following the driver's retirement, but a decision "can't take all that long as marketing plans need to be made," according to Bob Pockrass of E...

Read More

Tags: Marketing and Sponsorship, Nationwide Insurance

More Stories

Learfield CEO Brown Growing Business Rapidly

Learfield Sports since February has "ramped up its national sales efforts and added licensing and trademark consulting, stadium concessions and hospitality services, ticket sales, digital platform expertise and online streaming capabilities," according to a company profile by Cheryl Hall of the DALL ...

Tags: Marketing and Sponsorship

Tour De France Looks For U.S. Sponsor

The Tour de France, which "draws sponsors mainly from its home country, is trying to snag a U.S. backer to help bankroll a women’s edition of the cycling race," according to Alex Duff of BLOOMBERG NEWS. Amaury Sport Organization Chair Jean-Etienne Amaury said that the group "wants a backer to ...

Tags: Marketing and Sponsorship

NFL Mulls Facebook Partnership

Patriots President Jonathan Kraft said that the NFL has "had talks" with Facebook about "enhancing fan interaction" with the league, according to Matuszewski & Soshnick of BLOOMBERG NEWS. Kraft said, "We’ve had very good discussions with Facebook on a bunch of things, and I think you&rsquo ...

Tags: Marketing and Sponsorship, Facebook, NFL

NFL-Themed Visa Ad Features QB Stand-Ins

Cardinals WR Larry Fitzgerald stars in a new commercial for Visa's "digital payment service" that began airing earlier this season, but he and commercial producers "enlisted the help" of Cardinals QB Logan Thomas, Chargers QB Ryan Lindley and an AFL player to depict three Pro Bowl QBs shown in ...

Tags: Marketing and Sponsorship, Visa

Athletico Ends Sponsorship Of Cubs

See the full listing for ATHLETICO Illinois-based physical therapy provider Athletico "has decided to stop sponsoring" the Cubs "after seven years," according to Corilyn Shropshire of the CHICAGO TRIBUNE. Athletico President Mark Kaufman said that the two parties "had a l ...

Tags: Marketing and Sponsorship, Chicago Cubs, MLB

Blue Cross Blue Shield Sponsors Charlotte Race

Charlotte Motor Speedway this week signed a "three-year contract with Blue Cross and Blue Shield of North Carolina that puts the insurer's name" on the track's annual fall NASCAR Nationwide Series race, according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. The Oct. 10 race "becomes the Drive ...

Tags: Marketing and Sponsorship, Speedway Motorsports Inc., BlueCross BlueShield

Danica's GoDaddy Car Painted Pink For October

Stewart-Haas Racing's No. 10 NASCAR Sprint Cup Series Chevrolet driven by Danica Patrick "will sport a pink look to promote breast cancer awareness during the month of October" as part of primary sponsor GoDaddy's "Put the Brakes on Breast Cancer" campaign, according to Angelique Soenarie of the ARI ...

Tags: Marketing and Sponsorship, GoDaddy

Will Sponsors Drop Phelps After Latest DUI?

A second DUI arrest for Gold Medal-winning U.S. swimmer Michael Phelps, coupled with an '09 bong photo, "may not sink him as a beloved corporate pitchman but could douse his earning power," according to branding experts cited by Bill Briggs of NBCNEWS.com. Phelps had been "weathering past indiscreti ...

Tags: Marketing and Sponsorship

Sources: NBA Reviewing Creative Business

The NBA is “beginning a review for its creative business,” according to sources cited by Maureen Morrison of AD AGE. Sources said that the process is “being overseen” by Raleigh-based marketing consultancy Hasan+Co. Morrison noted Omnicom's Goodby Silverstein & Partners h ...

Tags: Marketing and Sponsorship, NBA

Glut Of NFL Games Affecting Ad Rates

The power of NFL games to “rake in advertising coin for TV networks may be nearing its upper limit,” as the addition of Thursday night games to the broadcast TV landscape “appears to have put downward pressure on the networks’ ability to carve out annual pricing gains for Ame ...

Tags: Marketing and Sponsorship, NFL, CBS, NBC, ESPN

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug