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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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Nike Terminates Relationship With Armstrong

Nike today terminated its relationship with cyclist Lance Armstrong due to the “seemingly insurmountable evidence” that he participated in doping and, in the process, “misled” the company. Nike in a statement said, “Nike does not condone the use of illegal performance e ...

Tags: Marketing and Sponsorship, Nike

Children's Miracle Network Drops PGA Tour Deal

Children's Miracle Network Hospitals will let its title sponsorship of the PGA Tour Fall Series event at Disney's Magnolia Golf Course in Orlando “to expire after next month's event, ending a six-year relationship and sending the late-year mainstay in search of new backing,” according ...

Tags: Marketing and Sponsorship, PGA Tour

Luckity.com Gambling Site Launched

Churchill Downs Inc.’s newly launched gambling website Luckity.com is “an attempt to attract a broader gambling audience that is less interested in horse racing, generating revenues to result in fatter racing purses and bigger payouts,” according to a front-page piece by Gregor ...

Tags: Marketing and Sponsorship

Cardinals Seeing Spike In Merch Sales

The Cardinals "are the third-best selling MLB team" on Fanatics.com behind the Yankees and Tigers, according to the website's figures cited by Joe Holleman of the ST. LOUIS POST-DISPATCH. The Cardinals "have the biggest jump in sales among all MLB teams" at 162% from the first week of October to the ...

Tags: Marketing and Sponsorship, MLB, St. Louis Cardinals, Detroit Tigers

Allegations Link Nike To Armstrong Cover-Up

There is evidence that "suggests Nike is not simply a sponsor that chose to remain visibly loyal" to Lance Armstrong, but "an active participant in what the USADA report described as the most sophisticated doping program in sports history," according to Michael O’Keeffe of the N.Y. DAILY ...

Tags: Marketing and Sponsorship, Nike

Giants' Playoffs Merch Omits Cabrera

After Giants LF Melky Cabrera was suspended for violating MLB's PED policy, the team has “so distanced themselves" from him that they have "made his name disappear,” according to Bill Shaikin of the L.A. TIMES. The Giants are “selling T-shirts with names of all their players on the ...

Tags: Marketing and Sponsorship, MLB, San Francisco Giants

Reebok Shifts Marketing Focus To Fitness

Reebok is “readying a global marketing blitz featuring several fitness pursuits such as running and yoga as the sportswear giant steps up efforts to persuade people to view keeping fit with the same ‘passion’ as they do traditional sports,” according to Sebastian Joseph of MA ...

Tags: Marketing and Sponsorship, Reebok

Marketplace Roundup

CleanTools Distribution announced a partnership with NASCAR driver Jimmie Johnson to be the official spokesperson for car care product DryShine. Johnson’s name and image will appear in the campaign, which includes a two-minute TV ad, a Facebook page and a DryShine website. Portions of the TV c ...

Tags: Marketing and Sponsorship

Panini Inks Deal With Colts' Andrew Luck

Panini America today announced that it has signed Colts QB Andrew Luck to an exclusive multiyear autograph and memorabilia agreement through its Panini Authentic division. Luck becomes the first NFLer to join Panini. The  company’s roster of athletes also includes Lakers G Kobe Bryant, Cl ...

Tags: Marketing and Sponsorship, Panini

Heat Players Sign With Chinese Shoe Company

Heat G Terrel Harris and C Dexter Pittman on Saturday during the team's participation in the '12 NBA China Games were "introduced as endorsers" of Chinese shoe and apparel company Peak, which is also a Heat team sponsor, according to Joseph Goodman of the MIAMI HERALD. A source said that G James J ...

Tags: NBA, Miami Heat, Marketing and Sponsorship

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