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Audience Analysis: ESPN Gets Strong Audience For Randy Moss "30 For 30" Documentary

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ESPN drew 2.17 million viewers for “Rand University” on Nov. 11, marking the net’s best documentary audience since the premiere of “The Book Of Manning” on Sept. 24, 2013 and eighth-best documentary audience since the “30 for 30” project began in ’09. ...

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KPMG Signs Deal With Stacy Lewis

KPMG has signed a sponsorship deal with golfer Stacy Lewis, whereby she will wear the KPMG logo on her golf shirt and shirt collar beginning today with the LPGA Kraft Nabisco Championship at Mission Hills Country Club in Rancho Mirage, Calif. KPMG has also sponsored Phil Mickelson since '08. Lewis w ...

Tags: Marketing and Sponsorship, Golf, LPGA

Can The Public Love Tiger Again?

Tiger Woods may have won his first PGA Tour event in more than two years on Sunday, but America will "never quite forgive" him for his extramarital affairs, according to Jon Friedman of MARKET WATCH. The country "won’t fall in love with him all over again" even if he wins The Masters next week ...

Tags: Marketing and Sponsorship, PGA Tour

NFL Licensees Preview Pop-Up Store

NFL licensing officials and league licensees this morning offered a preview of a 10,000-foot Pop-Up Store in N.Y. that will open for the month of April and attempt to capitalize on the excitement around the NFL Draft. The Draft kicks off April 26 at Radio City Music Hall, seven blocks uptown from th ...

Tags: Marketing and Sponsorship, NFL

Raptors' Pizza Promo Draws Attention

Toronto-based Pizza Pizza and the Raptors “have combined for years on a points-for-pizza promotion that is normally a tasty hit with fans,” but after losing to the Magic on Monday, fans “opened up with lusty cheers in the dying seconds of the game as their club hit the 100-point ma ...

Tags: Marketing and Sponsorship, Toronto Raptors

"Madden NFL 13" Cover Vote Down To 16

The EA Sports "Madden NFL 13" cover vote is down to 16 players after more than 8.5 million votes were cast since the start of the bracket phase on March 21. Fan voting continues this week to determine the final eight players. The following are the Round of 16 matchups ( ESPN ). ...

Tags: EA Sports, Marketing and Sponsorship

Nike Sues Reebok Over Tebow Merch

Nike has sued Reebok over its use Tim Tebow’s "name on New York Jets-related clothing,” according to Bob Van Voris of BLOOMBERG NEWS. Nike claims that Reebok “doesn’t have the right to use Tebow’s name on Jets merchandise.” Nike in a complaint filed yesterday in f ...

Tags: Marketing and Sponsorship, Nike, Reebok, NFL

Patriots' Gronkowski Signs Deal With Dunkin' Donuts

Dunkin’ Donuts has signed a two-year sponsorship deal with Patriots TE Rob Gronkowski in which the All Pro will “pitch Dunkin' Donuts’ products, make appearances and appear in radio and television spots for the company,” according to Lisa van der Pool of the BOSTON BUSINE ...

Tags: Marketing and Sponsorship, New England Patriots

Nike Signs Deal With Boxer Bradley

Boxer Timothy Bradley became the “third Top Rank-promoted fighter to join the burgeoning Nike boxing stable” when he signed an “exclusive, one-year shoe and apparel deal with the brand last week,” according to Bill King of the SPORTSBUSINESS JOURNAL. Nike will design “b ...

Tags: Marketing and Sponsorship, Nike, Boxing

Detroit Bar Selling Jim Leyland Shirts

The Dirty Trick, a bar located in downtown Detroit, will "keep selling T-shirts that feature the likeness of Tigers manager Jim Leyland wearing an Old English D cap until the team's legal department delivers documents saying it can't," according to Eric Lacy of the DETROIT NEWS. Bar Owner Louis Colo ...

Tags: Marketing and Sponsorship, Detroit Tigers

Marketplace Roundup

In New Jersey, Sid Dorfman notes NFL Jets QB Tim Tebow is not “poor” in marketing opportunities, but signing with the N.Y. team allows him “the potential to become wealthy enough to buy his own team.” Tebow had to be “made aware that marketing powers were gearing u ...

Tags: Marketing and Sponsorship

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