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Indianapolis Motor Speedway Using Tagline “This Is May” To Promote '18 Indy 500

Published in SportsBusiness Daily on 01 / 18 / 18

Indianapolis Motor Speedway is using the tagline “This is May” to promote this year’s Indy 500. The campaign is similar to last year’s "Greatest Spectacle in Racing" effort in that it will show off various parts of the raceday experience as well as the many events leading up ...

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Tags: Marketing and Sponsorship, IndyCar

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Women's World Cup TV Ads Selling Fast For Fox

Fox is "off to a fast start on sales" for inventory around the '15 FIFA Women's World Cup, helped by "a powerhouse U.S. squad, a surge of interest in soccer and a viewer-friendly time-zone arrangement," according to Anthony Crupi of AD AGE. Fox Sports Media Group Exec VP/Sales Neil Mulcahy said that ...

Tags: Marketing and Sponsorship, Fox, FIFA World Cup

Report: UA Making Big Push For Univ. Of Texas

Under Armour is "making a serious bid to outfit" the Univ. of Texas athletic programs, "even though Texas has been a die-hard Nike school" since '00, according to Chip Brown of HORNSDIGEST.com. A source said that a deal between Texas and UA "could be the largest apparel deal for a major univers ...

Tags: Marketing and Sponsorship, Under Armour

Lightning Take Social Media Taglines To Market

Lightning VP/Marketing Eric Blankenship is part of the team that has "inspired viral social media campaigns" for the team's brand, like #BeTheThunder and "playful slogans for new T-shirt designs" like "Bish Please" for G Ben Bishop and "Stammer Time" for C Steven Stamkos, according to Justine Griffi ...

Tags: Marketing and Sponsorship, Tampa Bay Lightning, NHL

Chase Seeing Big Return From NHL ECF

The Lightning-Rangers Eastern Conference Finals has been a fan’s dream, with exciting back-and-forth hockey through the first six games.  But hockey fans are not the only ones thrilled by the on-ice play thus far; JPMorgan Chase is as well. The financial-services firm only has two NHL spo ...

Tags: Marketing and Sponsorship, Chase Bank, New York Rangers, Tampa Bay Lightning

IndyCar's Kanaan Gets Taylor Swift Paint Scheme

Verizon IndyCar Series driver Tony Kanaan's No. 10 Chevy this weekend during the Dual in Detroit will feature a paint scheme promoting singer Taylor Swift's "1989" tour "as part of a promotion with her label," Big Machine Records, according to the AP. Big Machine is the official entertainm ...

Tags: Marketing and Sponsorship, IndyCar

Keselowski: Speaking Out Has Cost Me Deals

NASCAR driver Brad Keselowski said his penchant for speaking out on various issues on social media has likely cost him some endorsement opportunities throughout his career. Appearing on ESPN's "PTI" on Thursday, Keselowski said any athlete “that speaks out and says stuff on social media i ...

Tags: Marketing and Sponsorship, NASCAR

Marketplace Roundup

The WALL STREET JOURNAL's Sara Germano writes many in the sports apparel industry "have been anxiously watching" Warriors G Stephen Curry "to see if his popularity and success can translate into bigger sales of his namesake Under Armour shoes." Curry is UA's "chief basketball endorser," and the comp ...

Tags: Marketing and Sponsorship

Visa, Other Sponsors Make Statements On FIFA

Visa has told FIFA it could "end its sponsorship if soccer's governing body does not act fast to restore the reputation of the game after senior officials were arrested on corruption charges ," according to Athavaley & Thomasson of REUTERS. The credit card company put out a statement that read, ...

Tags: Marketing and Sponsorship, FIFA

Spieth Making Most Of AT&T Deal

Golfer Jordan Spieth, given his "rapid rise to world No. 2, his clean-cut image and his ability to connect with consumers of all ages," is a "marketer's dream," according to Bill Nichols of the DALLAS MORNING NEWS. Spieth possesses "many of the on-course characteristics that fueled Tiger Woods& ...

Tags: Marketing and Sponsorship, ATT

MLB Teams Participating In Delta SkyMiles Promo

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Tags: Marketing and Sponsorship, Delta Airlines

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