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Hitting The Reset Button: Irving Trade Presents Unique Situation For "NBA 2K" Cover

Published in SportsBusiness Daily on 08 / 23 / 17

Kyrie Irving's trade to the Celtics has left "NBA 2K18" with a cover athlete "pictured in a jersey of a team he no longer plays for ... less than a month away from hitting stores," according to Troy Smith of the Cleveland PLAIN DEALER. 2K Sports has yet to comment "on what it might do with it...

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Tags: Marketing and Sponsorship, NBA

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Rolex Signs Multityear Extension With DIS

Rolex has signed a multiyear extension with Daytona Int'l Speedway that sees it continue as title sponsor of the Rolex 24 and earn naming rights to the track's new frontstretch lounge and suite level being built as part of Daytona Rising. The brand announced the news Friday , a day before the IMSA ...

Tags: Marketing and Sponsorship, Rolex, Daytona International Speedway

Three FIFA Sponsors Decline To Renew Deals

Castrol, Continental Tire and Johnson & Johnson -- "three of FIFA's biggest sponsors" -- on Thursday night revealed that they "had joined Sony and Emirates in abandoning [soccer's] beleaguered world governing body," according to Ben Rumsby of the London TELEGRAPH. Each brand confirmed ...

Tags: FIFA, Marketing and Sponsorship

Seahawks Go On Trademark-Filing Spree

The Seahawks are "trying to trademark the word 'boom' and use it for the team’s own purposes," a move that is "part of a quiet legal strategy in which the team has filed some two dozen trademark applications" since October '13 for phrases such as "Go Hawks" and the number "12," according to Mi ...

Tags: Seattle Seahawks, Marketing and Sponsorship, NFL

GoPro Signs Sponsorship Deal With NHL

The NHL has signed a North American partnership with GoPro, the first league-level deal for the personal camera manufacturer. Terms of the deal were not disclosed. GoPro and the NHL will debut the partnership during the upcoming All-Star weekend. Players will wear GoPro cameras along with live ...

Tags: Marketing and Sponsorship, NHL

Microsoft, Nationwide Announce Super Bowl Ads

Microsoft "will return to the Super Bowl following its first tear-jerker spot that aired during last year's game," according to Jeanine Poggi of AD AGE. The company said that "it will run one 60-second spot" during NBC's broadcast of Super Bowl XLIX. Microsoft aired its first Super Bowl commerc ...

Tags: Marketing and Sponsorship, Super Bowl

Coates Golf Sees Early Success

Florida-based Coates Golf began selling its product for the first time this week at the PGA Merchandise Show in Orlando, but before it "put a single club up for sale," the brand "had already inked a deal" to title-sponsor the season-opening LPGA event of '15 , according to Beth Ann Nichols of GOLFW ...

Tags: Marketing and Sponsorship, Golf

Marketplace Roundup

In Greensboro, Jeff Mills reports the Korea Tourism Organization has "set up a table full of flyers, brochures and travel information" about South Korea at this week's U.S. Figure Skating Championships at Greensboro Coliseum. The group is promoting the '18 Pyeongchang Games, and its "Imagine Your Ko ...

Tags: Marketing and Sponsorship

PBR Re-Ups With Top Sponsor Ford

The PBR yesterday announced a renewal of its longtime sponsorship deal with Ford. The automaker has been title sponsor of PBR’s Built Ford Tough Series for more than 12 years. Financial terms of the multiyear deal were not available. PBR most recently renewed its Ford deal in January '13. PBR ...

Tags: Marketing and Sponsorship, PBR, Ford

Ingersoll Rand Signs NASCAR Deal

Ingersoll Rand today announced a multiyear sponsorship deal with NASCAR that designates the company as the sanctioning body’s official power tool. As part of the deal, Ingersoll Rand also becomes an official sponsor of the IMSA road racing series as well as a contingency sponsor of the Sprint ...

Tags: Marketing and Sponsorship, NASCAR

Univ. Of Cincinnati Switching To Under Armour

Univ. of Cincinnati sports teams will "switch from Adidas to Under Armour gear effective July 1," according to a source cited by Tom Groeschen of the CINCINNATI ENQUIRER. The source yesterday said that the deal "will be much larger than UC's current contract with Adidas." Groeshcen notes the sc ...

Tags: Marketing and Sponsorship, Under Armour, Adidas

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