Featured Story

Spike In Popularity: New Balance Makes Lindor Face Of Its Baseball Marketing Efforts

Published in SportsBusiness Daily on 02 / 24 / 17

Indians SS Francisco Lindor has signed a multiyear deal with New Balance that will make him the "new face of its baseball cleat business," according to Darren Rovell of ESPN.com. Terms of the deal were not disclosed. Lindor said that New Balance's "vote of confidence in him is 'an honor' and the dec...

Read More

Tags: Marketing and Sponsorship, New Balance

More Stories

Texas Tops CLC Sales Rankings

CLC yesterday released its annual list of the top-selling institutions and manufacturers, which represent royalties reported July 1, 2013, through June 30 of this year. This marked the ninth consecutive year Texas held the No. 1 spot in the rankings, while Florida State, aided by its BCS National C ...

Tags: Marketing and Sponsorship, Collegiate Licensing Co.

TaylorMade-Adidas' King Sticking By Johnson

adidas Group North America President Mark King, who approved golfer Dustin Johnson's lucrative endorsement deal that runs through '15, this week said Johnson "is our most important American golfer," according to Michael Bamberger of GOLF.com. King: "We have Sergio (Garcia, a Spaniard) and we have Ju ...

Tags: TaylorMade Golf, Marketing and Sponsorship, Adidas

Chris Bosh Set To Introduce Neckwear Line

Heat F Chris Bosh this month is "introducing his own tie line" called Mr. Nice Tie, according to Vanessa Friedman of the N.Y. TIMES. The line will be composed of "five regular styles and five bow ties." Bosh said some will be designed with "very subtle" prints, while others will be a little "louder. ...

Tags: Marketing and Sponsorship, Miami Heat, NBA

Ohno Starring In New MilkPEP Ad Campaign

Ohno's print ad will debut in Men's Health magazine Aug.26  MilkPEP yesterday announced that former U.S. speedskater Apolo Ohno, who is now training for the Ironman World Championship triathlon, will be featur ...

Tags: Marketing and Sponsorship

BYU Pulls Slogan Due To Trademark Concerns

BYU's "Rise as One" slogan for the '14 football season has "expired before the season even begins because of a trademark issue," according to Randle & Baltich of online student newspaper THE UNIVERSE. BYU Associate AD Duff Tittle on Monday confirmed that the school "pulled the 'Rise as One' ...

Tags: Marketing and Sponsorship, Anheuser Busch

Marketplace Roundup

Aqua Sphere CEO Don Rockwell said of Michael Phelps' swim wear line with the brand , "There's a couple tweaks we have to make." In Baltimore, Jeff Barker notes Aqua Sphere is a "recent player in the business of high-performance swimming suits" and has "broad experience in recreational swimming and ...

Tags: Marketing and Sponsorship

Michael Phelps Signs Deal With Aqua Sphere

Michael Phelps will launch his own swim wear brand ahead of the '16 Rio Games. The most-decorated Olympian has signed an eight-year partnership with Aqua Sphere that will result in a Phelps brand of suits, goggles and equipment. The deal comes seven months after the end of Phelps’ long-term en ...

Tags: Marketing and Sponsorship

Nationwide Becomes NFL's Official Insurance Partner

See the listing for Nationwide Insurance Nationwide Insurance yesterday formally announced a three-year deal with the NFL to become an official league insurance sponsor. The partnership begins this season and runs through the '16 season. Nationwide becomes a founding sponsor of NF ...

Tags: Marketing and Sponsorship, Nationwide Insurance, NFL

Wall Heads To Asia To Promote Adidas Shoe Line

If there is "any positive that can be taken" from Wizards G John Wall being cut from the USA Basketball team yesterday, it is that that he will now have a "chance to complete" an adidas promotional tour through China and Japan next week, according to Michael Lee of the WASHINGTON POST. Wall has beco ...

Tags: Marketing and Sponsorship, Adidas, Under Armour, NBA

Lester Billboard Removed Following Trade

The Red Sox last week traded P Jon Lester to the A's , and a People's United Bank billboard featuring Lester on the Massachusetts Turnpike "was indeed gone" by midday yesterday, according to Deirdre Fernandes of the BOSTON GLOBE. The billboard had gone up just "days before" the trade. People's ...

Tags: Marketing and Sponsorship, MLB

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug