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Braves Expected To Name Development Team For Mixed-Use Project

Published in SportsBusiness Daily on 07 / 30 / 14

The Braves as soon as this week are expected to announce a "deal with the development team that will oversee" a $400M mixed-use development near their new Cobb County ballpark. Sources said that the club "will tap a joint venture team" that includes Fuqua Development, Pope & Land Enterprise...

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UFC Signs Deal With Online Slot Machines In U.K.

The UFC, owned in principal by Las Vegas casino operators Lorenzo and Frank Fertitta, will announce today that it will license its fight footage and the names and likenesses of a dozen fighters to a gaming company that will use them in online slot machines in the U.K., with the potential to expand t ...

Tags: Marketing and Sponsorship, UFC

Ecclestone Critical Of Hamilton's Management

F1 Management Chair Bernie Ecclestone has described driver Lewis Hamilton's decision to "put his affairs in the hands of a management company dealing primarily in showbusiness figures as 'a disaster,'" according to Richard Williams of the GUARDIAN. Ecclestone said it was "an uphill year" for Hamilto ...

Tags: Marketing and Sponsorship, Formula One

NBA Marketing Notes

With the recalibrated NBA season less than two weeks from tipping off, Under Armour is expected to take the lid off a league rights deal later this week. What a source labeled "a short-term deal" will give Under Armour the rights to use its NBA endorsers -- Bucks G Brandon Jennings, T'Wolv ...

Tags: Marketing and Sponsorship, NBA

NBA Renews With Three Sponsors

The NBA today announced it has renewed "three of its major long-term partnership deals" -- A-B InBev, Gatorade and AutoTrader.com, according to Clark & Vranica of the WALL STREET JOURNAL. Gatorade "will have NBA advertising in Brazil, Italy and the U.K." as part of the new deal, while AutoTrader ...

Tags: Marketing and Sponsorship, NBA

Penn State No Longer Licensing Paterno's Name

Penn State Univ. said that it "will no longer license" former football coach Joe Paterno's name or image, "giving manufacturers 60 days to make as much memorabilia as they can before closing up shop," according to Andrew McGill of the Allentown MORNING CALL. Retail stores are "allowed to sell JoePa ...

Tags: Marketing and Sponsorship

Sprint Extension Shows Commitment To NASCAR

Neither Sprint nor NASCAR execs would say whether Sprint “will continue to pay the $70-75 million annually it had committed to under the 10-year contract that ends in 2014,” but the fact that the company “ re-signed for three years at an undisclosed amount shows that both sides be ...

Tags: Marketing and Sponsorship, NASCAR, Sprint

A-B InBev Launching Reality Show

A-B InBev is hoping to "build more buzz around its flagship Budweiser brand" by creating "Bud United presents: The Big Time," a seven-week reality show that will debut Saturday, Jan. 21 on ABC, according to Mike Esterl of the WALL STREET JOURNAL. The show will feature "amateurs competing in sports, ...

Tags: Marketing and Sponsorship, Anheuser Busch

Silver Chalice Signs Deal With Ad Buyer

Silver Chalice New Media, the White Sox-owned digital media and technology outfit, has signed a partnership linking its Season digital ad sales network with Minneapolis-based Novus Media Inc., a large-scale ad buyer. The deal will allow local-market media clients of Novus to access Season's extensiv ...

Tags: Marketing and Sponsorship

Nike Will Outfit Army And Navy With Pro Combat Series

Nike is outfitting both Army and Navy "with new uniforms" for their football game Saturday, and Navy Equipment Manager Greg Morgenthaler spent "four months working with athletic director Chet Gladchuk, associate athletic director Eric Ruden and head coach Ken Niumatalolo to craft Navy's version of t ...

Tags: Marketing and Sponsorship, Nike

USAA Sues Over Army-Navy Sponsorship

San Antonio's USAA, which in '09 signed a 10-year agreement to be the presenting sponsor of the annual Army-Navy football game , "claims in a lawsuit that the Military Times website has falsely passed off Navy Federal Credit Union as game sponsor," according to Patrick Danner of the SAN ANT ...

Tags: Marketing and Sponsorship, Gannett Co.

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