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Mayweather-Pacquiao Bout Expected To Bring In Record $13.2M In Sponsor Sales

Published in SportsBusiness Daily on 04 / 27 / 15

Saturday's Floyd Mayweather Jr.-Manny Pacquiao fight is "expected to shatter all revenue records in boxing history, including for most money generated by sponsors," according to Dan Rafael of ESPN.com. Top Rank President Todd duBoef on Friday said that their contracts "with five title sponsors" will...

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Tags: Marketing and Sponsorship, Boxing

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Marketplace Roundup

Leo Burnett USA announced the NCAA selected the firm as its lead advertising, branding and communications agency. The deal includes strategic planning, creative development and national advertising. The account will be led from Leo Burnett's Detroit office. With the deal, the NCAA's marketing is mov ...

Tags: Marketing and Sponsorship

20th Century Fox Promoting On ESPN

Luring sports fans is the “first objective in 20th Century Fox's big marketing push for its new Digital HD initiative,” according to Rachel Abrams of DAILY VARIETY. Ads for "Prometheus," the “first pic offered in the new earlier home entertainment window, will take over much of ESP ...

Tags: Marketing and Sponsorship, 20th Century Fox, ESPN

Cornell Ends Adidas Relationship

Cornell Univ. "became the first university to sever its business contract with retail giant Adidas because of recent allegations of labor abuses," according to Sarah Sassoon of student newspaper the CORNELL DAILY SUN. School President David Skorton also announced on Friday that Cornell "wi ...

Tags: Marketing and Sponsorship, Adidas

Earnhardt Jr. Looks To Fill Sponsor Void

NASCAR driver Dale Earnhardt Jr. “confirmed Diet Mountain Dew planned to cut back" on the races in which it will sponsor his Hendrick Motorsports No. 88 Chevy during the '13 Sprint Cup Series, according to Jim Utter of the CHARLOTTE OBSERVER. Earnhardt said that Hendrick had “intere ...

Tags: Marketing and Sponsorship, NASCAR

Adidas Adds Derrick Rose Apparel Line

In addition to adidas last week unveiling the new D Rose 3.0 shoe for endorser Bulls G Derrick Rose, the company for the first time is "branching out beyond a Rose signature shoe and adding an accompanying clothing line,” according to Tom Rotunno of CNBC.com. The collection includes & ...

Tags: Marketing and Sponsorship, Adidas, Chicago Bulls

Armadillo To Be '14 World Cup Mascot

Brazil has selected an "endangered armadillo as the mascot" for the '14 FIFA World Cup, according to Brian Homewood of REUTERS. FIFA said that the mascot, which was unveiled last night on a TV program by former Brazil F Ronaldo, "represented the three-banded armadillo, an endangered species indigeno ...

Tags: Marketing and Sponsorship, FIFA

Bass Pro Shops Expected To Sponsor Stewart

Bass Pro Shops is “expected to be a co-primary sponsor for Tony Stewart’s NASCAR Sprint Cup effort next season,” according to Lee Spencer of FOXSPORTS.com. Mobil 1, which was a "co-primary with Office Depot this season, will continue in that role in 2013" for the No. 14 car. Offic ...

Tags: Marketing and Sponsorship, NASCAR, Bass Pro Shops, Geico

Best Buy Returning To RFR's No. 17 Car

Best Buy on Friday announced it will return as a primary sponsor of Roush Fenway Racing's No. 17 Sprint Cup Series car driven by Ricky Stenhouse Jr. next year. The electronics retailer will expand its deal to become the primary sponsor for 17 races in '13. The deal it signed for this season was ...

Tags: Marketing and Sponsorship, Best Buy

Oregon St. Working With Nike On Rebranding

The Oregon State Univ. athletic department is "in the middle of rebranding" in collaboration with Nike, and while the entire project does not have a completion date, the plan is to "debut the rebrand -- which is thought to involve a new logo -- sometime in fall 2013," according to Lindsay Schne ...

Tags: Marketing and Sponsorship, Nike

Retail Sales Of Football Gloves Climbing

The popularity of gloves among football players "has never been greater," and it has "become big business," according to a Money section piece by Jeffrey Martin of USA TODAY. A pair of gloves typically cost $20-50, and SportsOneSource analyst Matt Powell said that retail sales were "at $200 million ...

Tags: Marketing and Sponsorship

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