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PodcastOne To Distribute Audio Version Of "The Rich Eisen Show"

Published in SportsBusiness Daily on 10 / 01 / 14

PodcastOne will distribute "The Rich Eisen Show" starting Monday. The podcast, which will be an audio version of Eisen 's DirecTV show, will be available via iTunes, the PodcastOne app and the PodcastOne website. PodcastOne CEO Norm Pattiz said he became interested in Eisen once he saw the growth...

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Firestone Extends IndyCar Contract Through '14

Bridgestone and IndyCar yesterday announced that Firestone will remain the IZOD IndyCar Series' official tire through at least ‘14, and the brand will also serve as title sponsor and official tire of the developmental Firestone Indy Lights series this year. As part of the agreement, ...

Tags: Marketing and Sponsorship, IndyCar, Motorsports

Lin Is Hottest Marketing Comodity In Sports

Ten days into Knicks G Jeremy Lin’s "rocket ride to fame there remains no playbook on containing the runaway popularity of the new hottest marketing commodity in pro sports," according to Morgan Campbell of the TORONTO STAR. That is "great news for the NBA, which hopes Lin ... can replace the ...

Tags: Marketing and Sponsorship, New York Knicks, Madison Square Garden

Liverpool Denies Apology Result Of Sponsor Pressure

EPL club Liverpool today denied reports that the team apologized for F Luis Suarez' actions toward Manchester United D Patrice Evra Saturday as a result of "pressure from shirt sponsors Standard Chartered bank," according to the AFP. Suarez refused to shake Evra's hand after having "only recent ...

Tags: English Premier League, Fenway Sports Group, Marketing and Sponsorship

Asics Plans Major TV Marketing Campaign

Asics Europe President & COO Alistair Cameron said that the shoe company “plans a major TV marketing push across Europe,” as this is an Olympic year, according to Archibald Preuschat of the WALL STREET JOURNAL. Of Asics' “four regional CEOs, three of them are non-Japan ...

Tags: Marketing and Sponsorship

Kurt Busch Finds Sponsor For Daytona 500

HendrickCars.com will sponsor Phoenix Racing and Kurt Busch in the NASCAR Sprint Cup Daytona 500, as well as the season-opening Nationwide Series Drive4COPD 300. HendrickCars.com also will be a major associate sponsor of Richard Childress Racing’s No. 33 Chevrolet driven by Elliott Sadler for ...

Tags: Marketing and Sponsorship

Marketplace Roundup

The GLOBE & MAIL’s Susan Krashinsky notes Coors Light for the next two weeks “will appear in every Sportsnet medium as the exclusive sponsor of coverage” of the company's NHL trade deadline coverage. The deal with MolsonCoors “represents the first time that Rogers has suc ...

Tags: Marketing and Sponsorship

NBC Ad Sales For London Games Tops Beijing

NBC Universal has "sold more national advertising than it did for the Beijing Olympics, topping $900 million, with more than five months to go before the London Games," according to Tripp Mickle of SPORTSBUSINESS JOURNAL. NBC has "already reset its final sales goal in advance of the Summer Game ...

Tags: Marketing and Sponsorship, NBC

Lin's Marketing Appeal Seems Unlimited

Knicks G Jeremy Lin’s endorsement potential “is Lin-finite … if he can sustain the buzz, excitement, and productivity shown in the last week,” according to Patrick Rishe of FORBES. Lin has “all the characteristics that corporations cherish.” He is “fresh, e ...

Tags: Marketing and Sponsorship, New York Knicks

Nike, Ole Miss Extend Contract Through '19

Ole Miss last month signed a seven-year contract renewal with Nike that "has a $13.9 million value and is double the prior deal,” according to Hugh Kellenberger of the Jackson CLARION-LEDGER. The partnership provides Ole Miss “with $1.65 million of Nike products during the 2012 ...

Tags: Marketing and Sponsorship, Nike

FedEx Mentioned In Memphis' Big East Agreement

The Univ. of Memphis'  agreement to join the Big East Conference "doesn't bind FedEx to sponsor league events -- but it doesn't go unmentioned, either," according to Kyle Veazey of the Memphis COMMERCIAL APPEAL. A clause on the sixth page of the school's agreement with the conference requires ...

Tags: FedEx, Marketing and Sponsorship

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