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Verizon Ending IndyCar Entitlement After '18; Search For New Partner To Start Immediately

Published in SportsBusiness Daily on 10 / 23 / 17

Verizon has chosen not to renew its IndyCar entitlement deal that ends after next season, series CEO Mark Miles confirmed on Friday, making the telecom carrier a lame-duck partner for '18. Verizon’s deal is worth around $10M annually and started in ’14 after it replaced apparel company I...

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Tags: Marketing and Sponsorship, IndyCar, Verizon

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Nike Helped UT Evaluate "Lady Vols" Branding

Nike last April said it believed "the continued use of Lady Volunteers further segments an athletic institution that is striving to be united as ‘One Tennessee,'" according to brand evaluation document cited by Dustin Dopirak of the Knoxville NEWS-SENTINEL. The document "represents the first ...

Tags: Marketing and Sponsorship, Nike, SEC

BNP Paribas Happy With Tennis Tourney Deal

BNP Paribas North America CEO Jean-Yves Fillion on Saturday   "wasn't able to say what the future held" in regards to how long his company will title-sponsor the BNP Paribas Open at Indian Wells Tennis Garden, but "if the history of the company is an indication, it will probably be a while," ac ...

Tags: Marketing and Sponsorship

Sport Chek's Campaign Adds Retail Component

Sport Chek’s basketball-centric “My North” marketing campaign this week "goes retail, when a line of T-shirts and hoodies emblazoned with the slogan hits stores," according to Morgan Campbell of the TORONTO STAR. The campaign focuses on Toronto "as a hoops hotbed, highlighti ...

Tags: Marketing and Sponsorship

Red Bulls To Announce Ben's Limo Partnership

The Red Bulls tomorrow will announce that they have struck a sponsorship deal with Ben’s Limo, which will become the team’s official ground transportation provider. Terms of the deal have not been disclosed. Ben’s Limo will receive Red Bulls intellectual property rights, in-arena e ...

Tags: Marketing and Sponsorship, New York Red Bulls, MLS

Marketplace Roundup

The AP reports Olympic Gold Medal-winning swimmer Missy Franklin this morning turned pro and has chosen WME-IMG VP/Action Sports Mark Ervin "to represent her." Franklin will be the "first swimmer in his client stable that includes Olympic champion skier Lindsey Vonn." Ervin "used to work with" ...

Tags: Marketing and Sponsorship

Nike Benefiting From "Athleisure" Trend

Nike's sales climbed to $7.46B for the three months ended Feb. 28, up from $6.97B a year earlier, and "excluding the effect of currencies, sales improved 13%," according to Tess Stynes of the WALL STREET JOURNAL. Nike has "benefited from the blurring" of fashion and athletic wear, and it "conti ...

Tags: Marketing and Sponsorship, Nike

Capital One Uses Barkley's Humor In NCAA Spots

Capital One released a new ad campaign to coincide with the NCAA Tournament that charts the progress of Charles Barkley, Samuel L. Jackson and Spike Lee as they "make their way via auto to Indianapolis" for the Final Four, according to Lewis Lazare of the CHICAGO BUSINESS JOURNAL. The ...

Tags: Marketing and Sponsorship, Capital One

Texas Signs 10-Year Deal With 289c Apparel

The Univ. of Texas has approved a 10-year agreement with 289c Apparel to become the new licensee for the school. UT was assisted in making the deal by Learfield Licensing Partners. The new deal replaces the current deal with CLC for both UT and UTEP, which ends June 30, 2016. It includes g ...

Tags: Big 12, NCAA, Collegiate Licensing Co., Marketing and Sponsorship

MLS Adds J&J To Sponsor Roster

Soccer United Marketing today announced that Johnson & Johnson has signed on as an official partner of MLS and the U.S. Soccer Federation. The partnership includes the U.S. men's, women's and youth national teams. Activation begins with tonight's FC Dallas-Union game. J&J's consumer bra ...

Tags: Marketing and Sponsorship, Johnson and Johnson, MLS

K&N Extends As NASCAR Pro Series Title Sponsor

K&N Engineering on Friday afternoon will announce that it has re-signed as title sponsor of NASCAR’s East & West Pro Series for five years through ’21. Financial terms were not disclosed, but K&N Filters Sports Marketing Manager Tony Yorkman said the extension came at an incr ...

Tags: Marketing and Sponsorship, NASCAR

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