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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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08/30/11
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08/29/11
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Tags: Marketing and Sponsorship, USTA, Nike, Tag Heuer

08/29/11
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Tags: UPS, Marketing and Sponsorship

08/29/11
Viking Ends Entitlement Of PGA Tour Event

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