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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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Cup Win Helps Push Bruins' Equipment Sale

This year's sale of game-used Bruins equipment "could turn into a mad dash for collector's items," thanks to the team's Stanley Cup victory, according to Donna Goodison of the BOSTON HERALD. The Sept. 10 event at Pure Hockey's store in Braintree, Mass., "will include player-worn practice and game-us ...

Tags: Marketing and Sponsorship

Marketplace Roundup

MARKETING magazine's John Reynolds reports Best Buy is "making its first foray into UK sports sponsorship by becoming the official technology partner" of EPL club Everton. Best Buy opened its first U.K. store in '10, and the Everton sponsorship "comes as it bids to establish a greater resonance in t ...

Tags: Marketing and Sponsorship

Sharapova Still A Force Off The Court

Maria Sharapova's "cool demeanor on court and in public masks an industrious work ethic and competitive fire that are evidenced by her status as the world's highest paid female athlete," according to Rosemary Feitelberg of WOMEN'S WEAR DAILY. While Sharapova's rankings have fluctuated in recent year ...

Tags: Marketing and Sponsorship, USTA, Nike, Tag Heuer

UPS Signs Deal With Close To 70 Colleges

UPS has reached an agreement with "close to 70 schools and a handful of conferences" that gives it "promotional rights from coast to coast," according to Michael Smith of SPORTSBUSINESS JOURNAL. The new deal, valued by sources at between $20-25M annually, "includes many of the top college football ...

Tags: UPS, Marketing and Sponsorship

Viking Ends Entitlement Of PGA Tour Event

Viking Classic Tournament Dir Randy Watkins said Saturday that Viking Range Corp. "won't return as the title sponsor of Mississippi's PGA Tour tournament, and the state's premiere professional event has a 'small window' to find a new backer," according to Ross Dellenger of the Jackson CLARION-LEDGE ...

Tags: Marketing and Sponsorship, PGA Tour

Comcast Uses Ad Campaign To Market Deal With Ravens

After expanding its TV partnership with the Ravens earlier this month, Comcast SportsNet Mid-Atlantic is "rolling out a 'massive' advertising campaign to let everybody know about it," according to Alexander Jackson of the BALTIMORE BUSINESS JOURNAL. The ads promote the network's new official pregame ...

Tags: Comcast Corp., Baltimore Ravens, Marketing and Sponsorship

RC Cola Signs To Sponsor Marco Andretti

Dr Pepper Snapple Group and Andretti Autosport yesterday announced RC Cola has signed a multiyear deal to sponsor the No. 26 Izod IndyCar entry driven by Marco Andretti beginning in '12. The car's paint scheme and other details of the deal will be announced later. Next year will mark the sixth ...

Tags: IndyCar, Marketing and Sponsorship

Go Daddy Supports Danica's Move To NASCAR

Danica Patrick on Thursday said that with Go Daddy “willing to make the financial commitment, she saw no reason to wait on making the move to NASCAR full time,” according to Jim Utter of the CHARLOTTE OBSERVER. Patrick held a press conference at Go Daddy’s HQs to announce she will ...

Tags: Marketing and Sponsorship, Motorsports

Djokovic Looking For Off-Court Success

Now that Novak Djokovic "has surpassed his rivals Rafael Nadal and Roger Federer on the tennis court," he hopes to join those two "in areas such as endorsements, fame and global exposure," according to a front-page piece by Greg Bishop of the N.Y. TIMES. As his career-best season continues ...

Tags: Tennis, Marketing and Sponsorship

Mardy Fish Signs Deal With Bumblebee Tuna

Bumblebee Tuna announced Thursday it has signed Mardy Fish to a two-year endorsement contract. The announcement will be made at the annual BNP Paribas Taste of Tennis in Manhattan. Fish is the highest-ranked U.S. player at eighth on the ATP's list, and he is in the midst of a career-best year. A sou ...

Tags: Marketing and Sponsorship

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