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Published in SportsBusiness Daily on 07 / 30 / 14

84%  – Percentage of respondents to a poll on BUFFALONEWS.com who want Terry Pegula to be the Bills' next owner. Following Pegula, Donald Trump earned 6% of votes,  Jon Bon Jovi  and his Toronto group 3%, Tom Golisano 3%, and a "yet-to-be-discussed owner" 2%. At ...

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12/16/11
Jockey Launches Sweepstakes Around Tebow

Jockey Thursday launched “the $1 Million Super Challenge sweepstakes,” betting that the Broncos and brand endorser, QB Tim Tebow, “will win the Super Bowl,” according to Rich Rovito of the MILWAUKEE BUSINESS JOURNAL. If the Broncos win the Super Bowl on Feb. 5, Jockey "will g ...

Tags: Marketing and Sponsorship, Denver Broncos

12/16/11
Gameday Merchandise Signs Hockey Canada

Gameday Merchandising has signed a five-year deal with Hockey Canada to sell merchandise at all of its amateur hockey events in Canada through '16. The agreement covers the International Ice Hockey Federation world junior and women’s world championships and Canada’s national age group co ...

Tags: Marketing and Sponsorship

12/16/11
Wheels & Deals

Roush Fenway Racing and Kellogg Co. announced a multiyear extension of their NASCAR partnership. Kellogg will serve as primary sponsor of the No. 99 Ford for four Sprint Cup Series races in ’12, teaming its Frosted Flakes cereal and Cheez-It crackers with driver Carl Edwards. Kellogg has serve ...

Tags: Marketing and Sponsorship, NASCAR, Kellogg, Tag Heuer, Aflac

12/16/11
Marketplace Roundup

In San Diego, Mike Freeman reported Callaway Golf named entertainer Justin Timberlake to the new position of creative director, though the title is “largely ceremonial.” While he is “not an employee,” Callaway Golf Senior VP Jeff Colton said that Timberlake “will consul ...

Tags: Marketing and Sponsorship

12/15/11
Callaway Golf Shoots New Ad Campaigns In Vegas

Callaway Golf and its roster of endorsers, including Arnold Palmer and Phil Mickelson, are in Las Vegas this week “to shoot TV commercials, print ads and online footage for two separate campaigns,” according to Carol Cling of the LAS VEGAS REVIEW-JOURNAL. The Mirage's “signature vo ...

Tags: Marketing and Sponsorship, Golf, Callaway Golf

12/15/11
Kobe Coming Out With Bright Shoes On Xmas

The Lakers begin their season at home against the Bulls on Christmas Day, and Lakers G Kobe Bryant will "debut a unique pair of his Nike Zoom VII shoes featuring cheetah spots and red laces," according to Mark Medina of the L.A. TIMES, who wrote under the blog headline, "Kobe Bryant's New Christmas ...

Tags: Marketing and Sponsorship, Nike

12/15/11
New Michigan Unis For Sugar Bowl

Michigan will wear "legacy type" jersey in Sugar Bowl The Univ. of Michigan will wear a "'legacy'-type jersey when they take on Virginia Tech in next month's Sugar Bowl," according to Ky ...

Tags: Marketing and Sponsorship, Adidas

12/15/11
Marketplace Roundup

In N.Y., Bart Hubbuch wrote the Broncos' comeback win against the Bears Sunday sent QB Tim Tebow’s “growing legion of fans into hysterics.” The NFL "reported 'unprecedented demand' for Tebow replica jerseys on its online store, so much so that his No. 15 Broncos duds are now on a ...

Tags: Marketing and Sponsorship, Milwaukee Brewers, Denver Broncos

12/14/11
Sprint To Announce Deal With NBA

Sprint and the NBA today will officially announce a four-year corporate sponsorship deal, under which the K.C.-based carrier will become the league's official wireless service partner. Sources said Sprint hopes to have basketball-themed ads ready in time for the start of the season, which tips ...

Tags: Marketing and Sponsorship, NBA, Sprint

12/14/11
Aaron's Signs On To Sponsor 30 Colleges

Aaron’s, the Atlanta-based retailer for furniture sales and rentals, has signed a deal to sponsor 30 colleges, including Arizona, Arizona State, Auburn, BYU, Duke, Florida, Georgia and Michigan. The deal was negotiated by IMG College, the multimedia rights holder for these schools, and represe ...

Tags: Marketing and Sponsorship

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