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Sleep Deprivation: Mattress Company Airweave Ends USOC Deal Three Years Early

Published in SportsBusiness Daily on 06 / 27 / 17

Japanese mattress top maker Airweave quietly pulled out of its USOC sponsorship in April, three years short of the deal’s scheduled expiration. After first signing with Team USA during the '14 Sochi Games as part of a push to establish U.S. brand awareness, Airweave re-upped through the '20 ...

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Tags: Marketing and Sponsorship, USOC

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DraftKings Signs Sponsorship Deal With 76ers

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Tags: Marketing and Sponsorship, Philadelphia 76ers

Adidas Unveils NBA All-Star Game Uniforms

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Tags: Marketing and Sponsorship, NBA, Adidas

Tiger Inks Deal With India's Hero MotoCorp

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Tags: Marketing and Sponsorship, Golf

Nissan To Make First SB Appearance Since '97

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Tags: Marketing and Sponsorship, Nissan, Super Bowl

Hubolt Creates Limited-Edition Lakers Watch

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Tags: Marketing and Sponsorship, Los Angeles Lakers, NBA

Marketplace Roundup

NBCSPORTS.com's Nick Zaccardi reported U.S. skier Bode Miller "spent four hours having makeup applied to turn him into 'Grandpa Bode' for an Audi commercial that aired during NBC and NBCSN’s coverage of the Aspen Winternational over the weekend." The ad "shows a Miller we’ve never s ...

Tags: Marketing and Sponsorship

Reese's Signs With ESPN As CFP Sponsor

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Tags: Hershey, ESPN, Marketing and Sponsorship, NCAA

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Tags: Marketing and Sponsorship, San Francisco Giants

Adidas Helps MSU Embrace "Stark Vegas"

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Tags: Marketing and Sponsorship, Adidas

Marketplace Roundup

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