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SportsBusiness Daily Seeks Entry-Level Staff Writer

Published in SportsBusiness Daily on 08 / 29 / 14

SportsBusiness Daily is seeking an entry-level Staff Writer at our Charlotte, N.C., headquarters. Qualified candidates will have excellent knowledge of sports and business issues, with equally strong writing and verbal skills. Must also have a solid work ethic and thrive in a team environment. Stron...

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01/24/12
New Callaway Ads Launch This Weekend

Callaway Golf's new marketing campaign that entertainer Justin Timberlake helped craft "tees off this weekend," timed to coincide with the Farmers Insurance Open, according to Suzanne Vranica of the WALL STREET JOURNAL. The marketing effort features golfers such as Phil Mickelson and Annika Sorensta ...

Tags: Marketing and Sponsorship, Callaway Golf, PGA Tour, Cobra Golf Inc., Adams Golf Inc., Puma

01/23/12
Kia Releasing Super Bowl Ad Trailer In Theaters

To kick off its Super Bowl ad campaign, Kia Motors will "release a teaser trailer for its upcoming Super Bowl commercial in 18,000 movie theaters" beginning Friday, according to Meg James of the L.A. TIMES. Four days before the Feb. 5 game on NBC, Kia will "introduce the full-len ...

Tags: Volkswagen of America, Kia Motors, Samsung, E Trade, Marketing and Sponsorship

01/23/12
New Bing Campaign Features Winter Sports Athletes

Microsoft search engine Bing is “changing advertising approaches for the first time since 2009," and the initial ads in the new campaign “will tell stories about young sports stars like Bobby Brown, a freeskier; Kaitlyn Farrington, a half-pipe snowboarder; and Kevin Pearce, the snowb ...

Tags: Marketing and Sponsorship, Microsoft

01/23/12
D'Backs Hold First Sponsors Award Show

The D'Backs drew more than 800 people for their inaugural Most Valuable Partner Awards show held Thursday in Chandler, Ariz. Team execs said the event successfully veered away from the increasingly staid annual sponsor summits many teams have held. "It was everything we hoped it would be, and then ...

Tags: Marketing and Sponsorship, Arizona Diamondbacks

01/20/12
Busch Brothers To Share Nationwide Ride

Brothers Kyle and Kurt Busch will split the '12 NASCAR Nationwide Series schedule for Kyle Busch Motorsports, with Kyle "running 13-15 races and Kurt running 18-20 in a car with full-season sponsorship by Monster Energy," according to Bob Pockrass of SCENEDAILY.com. Kyle Busch said that there w ...

Tags: Marketing and Sponsorship, NASCAR

01/20/12
Chevrolet Releases Super Bowl App

Chevrolet is “releasing an app for mobile phones and tablets that it hopes will give it entree to consumers' social-media activity” during Super Bowl XLVI, according to Brian Steinberg of AD AGE. The Chevy Game Time app, which will become available by the start of the Giants-49ers NFC C ...

Tags: Marketing and Sponsorship, General Motors

01/20/12
History Channel Making Super Bowl Debut

History Channel during NBC’s telecast of Super Bowl XLVI on Feb. 5 “will air a promo for the unscripted series ‘Swamp People,’ which returns for a third season” on Thursday, Feb. 9, according to Anthony Crupi of ADWEEK. Sources said that History “paid in the neigh ...

Tags: Marketing and Sponsorship, Volkswagen of America, CBS, NBC

01/20/12
Activation At AFC, NFC Championship Games

Sponsors and teams are putting the finishing touches on activation plans around Sunday’s NFL conference championship games. The Patriots host the Ravens in the AFC Championship game at 3:00pm ET, and the home team is giving away what are the first unsponsored NFL rally towels in memo ...

Tags: Marketing and Sponsorship, San Francisco 49ers, New England Patriots

01/20/12
Ravens Could Cash In With Endorsements

Ravens RB Ray Rice, QB Joe Flacco or "even some lesser-known Raven will be poised to land deals" if the team beats the Patriots in the AFC Championship game Sunday, according to sports marketing experts cited by Lorraine Mirabella of the Baltimore SUN. Several Ravens players can be seen in the ...

Tags: Marketing and Sponsorship, Baltimore Ravens, San Francisco 49ers

01/20/12
Nike Introduces Nike+ FuelBand

Nike introduced a "high-tech wristband Thursday that provides instant feedback and motivation along with a rich source of marketing data for the Oregon company," according to Charles Pope of the Portland OREGONIAN. Dubbed Nike+ FuelBand and unveiled at a "splashy production" in N.Y. emceed by N ...

Tags: Marketing and Sponsorship, Nike

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