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Super Bowl LI Advertisers Could Take More Measured Approach Following Election

Published in SportsBusiness Daily on 01 / 20 / 17

Television audiences "remain raw and polarized" following the presidential election, and that could "mean a spate of toned-down commercials" for Fox' broadcast of Super Bowl LI, according to Brian Steinberg of VARIETY. GoDaddy has "run mischievous ads in the past," but this year plans to air a spot ...

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Tags: Marketing and Sponsorship, Super Bowl

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Adidas On Cusp Of Kit Deal With ManU

adidas "is primed to sign" a 10-year kit deal with EPL club Manchester United that could be worth up to $1.3B (all figures U.S.) after rival Nike "declined to match the German company’s offer," according to Roger Blitz of the FINANCIAL TIMES. Months of talks between Nike and the club to e ...

Tags: Marketing and Sponsorship, Manchester United, Adidas

Marketplace Roundup

In Oklahoma City, Erik Horne noted Thunder G Russell Westbrook now "has his own line of frames." Westbrook Frames was officially launched yesterday, with "up to 10 different models of sunglasses ranging from $95-145." Westbrook had been "touting the line of frames this summer, along with his clothin ...

Tags: Marketing and Sponsorship

Seahawks Sign Three-Year Deal With Outerwall

The Seahawks have signed Outerwall to a three-year sponsorship deal valued annually in the low seven figures, a first for the Washington-based company that owns the Coinstar and Redbox kiosks. Under the deal, Outerwall, which changed its name from Coinstar Inc. a year ago, gets signage on the t ...

Tags: Marketing and Sponsorship, Seattle Seahawks, NFL

Chevy Debuts New ManU Kits

GM yesterday launched a video that "celebrates the Chevrolet 'Bowtie' logo succeeding AON" as EPL club Manchester United's match-shirt sponsor, according to Michael McCarthy of AD AGE. The "nostalgic 60-second spot by Chevy agency Commonwealth shows club legends and supporters singing thei ...

Tags: Marketing and Sponsorship, Manchester United, Chevrolet

World Cup Marketing Notes

The MOSCOW TIMES reported beer ads "may soon reappear in Russian stadiums, print media and television -- but only through the end of 2018, the year Russia hosts the FIFA World Cup," following a bill recently approved by the Russian legislature. The amendment was "proposed with an eye toward increasi ...

Tags: FIFA World Cup, Marketing and Sponsorship

Rogers Debuts Sportnet Campaign During Wimbledon

Rogers Communications has begun "advertising itself as Canada’s new hockey broadcaster," using Eugenie Bouchard’s "historic run at the Wimbledon title (broadcast on rival network TSN) as an opportunity to run new ads during Sportsnet news shows," according to Susan Krashinsky of the GLOB ...

Tags: Marketing and Sponsorship, Rogers Communications, NHL

Bouchard Misses On Sponsorship Opportunities

Marketing experts said that tennis player Eugenie Bouchard's loss to Petra Kvitova on Saturday in the Wimbledon women's final "may have cost her millions in sponsorship income," as she would have "landed numerous seven-figure deals had she won," according to Ethan Lou of the CP. York Univ. sports ma ...

Tags: Marketing and Sponsorship

BNY Mellon Debuts New Campaign With Montana

Wealth management specialist BNY Mellon breaks an ad with Pro Football HOFer Joe Montana today. The new ad, via TBWA/Chiat Day, casts Montana as a prototypical BNY Mellon prospective client, someone who has made money through expertise in their own area of expertise, but who is not necessarily ...

Tags: Marketing and Sponsorship, BNY Mellon

NASCAR Team Pulls Political Sponsorship

The co-Owners of Josh Wise's No. 98 NASCAR Sprint Cup Series car said that the name of a Florida Democratic gubernatorial contender was removed from the vehicle Friday "after the Republican Party of Florida filed a complaint earlier in the week alleging the sponsorship broke campaign finance laws, ...

Tags: Marketing and Sponsorship, NASCAR

Wheels & Deals

ADWEEK's Lauren Johnson noted NASCAR driver and Coca-Cola spokesperson Danica Patrick for yesterday's Sprint Cup Series Coke Zero 400 was touting the soda "through digital ads that target sports fans." NASCAR.com and Yahoo.com/NASCAR featured "homepage takeovers" on Saturday. In addition, Turner Spo ...

Tags: Marketing and Sponsorship, NASCAR

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