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Gatorade Teams With Jordan Brand For "Be Like Mike" Collection With Shoes, Apparel

Published in SportsBusiness Daily on 11 / 17 / 17

As part of a recent extension with Michael Jordan, Gatorade and Jordan Brand are "unveiling a 'Be Like Mike' collection" that will "feature four different Gatorade Jordans, two of which will be sold starting Dec. 16," according to Darren Rovell of ESPN.com. The Air Jordan XXXII "Like Mike"...

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Tags: Marketing and Sponsorship, Nike, Gatorade

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Zurich To Promote Lexi During PGA Tour Event

While Lexi Thompson will be playing in this week's Swinging Skirts LPGA Classic in S.F., she will have a presence at the PGA Tour Zurich Classic in New Orleans, as a "larger-than-life picture" of her will be featured "on scaffolding between the ninth and 18th greens," according to Trey Iles of the N ...

Tags: Marketing and Sponsorship, Golf

FanDuel Now Has 15 NFL Team Deals

Learn more about FanDuel Weeks after Disney/ESPN reached an advertising and equity agreement with daily fantasy site DraftKings worth hundreds of millions of dollars, rival FanDuel   today will announce that it has signed exclusive, multiyear partnerships with 15 NFL tea ...

Tags: Marketing and Sponsorship, NFL

Companies Vie For Hockey World Cup Jerseys

The NHL and NHLPA have “kick started negotiations with at least four apparel companies who are interested in becoming the jersey suppliers for next year’s World Cup of Hockey,” according to Rick Westhead of TSN.ca. While the NHL “has a deal in place with Reebok, that contract ...

Tags: Marketing and Sponsorship, NHL, Reebok, Nike, Bauer, Under Armour

Spieth's Endorsement Value Hits Elite Level

Golfer Jordan Spieth "now ranks No. 5 when it comes to endorsement value among nearly 4,000 celebrities," and when it comes to “I want to be like him,” only Tom Hanks, Bill Gates and Kate Middleton "track higher," according to data from The Marketing Arm cited by Cheryl Hall of the DALLA ...

Tags: Marketing and Sponsorship, Golf

BofA Still Spending Big On Sports

Bank of America has "reduced and recast its sponsorship spending in recent years, including its sports portfolio," but sports sponsorships still "account for the biggest share of banks' spending at 38%," according to data cited by Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. Sponsorshi ...

Tags: Marketing and Sponsorship, Bank of America

Sports Teams Respond To Blue Bell Recall

Sports properties with ties to Blue Bell Creameries are responding to the brand's expanded recall of ice cream and other frozen treats. The MLB Rangers, Astros and Texas A&M athletics all removed Blue Bell products from their venues in recent weeks following a series of more gradual recalls, whi ...

Tags: Marketing and Sponsorship

Marketplace Roundup

VARIETY's Brian Steinberg reported in a series of promos "aimed at advertisers and media buyers in the weeks leading up to TV’s annual upfront market," ESPN is "making its case not against traditional competitors but rather a series of new-media upstarts, emerging behaviors and growing populat ...

Tags: Marketing and Sponsorship

Wyndham Re-Ups With PGA Tour Stop

The PGA Tour today announced Wyndham Worldwide has signed a 10-year extension of its title sponsorship of the annual event in Greensboro, N.C., running through '26. The deal begins when the current four-year agreement for the Wyndham Championship ends after the '16 tournament. Wyndham has served as ...

Tags: Marketing and Sponsorship, PGA Tour, Crowne Plaza

PNC Signs Big Sponsorship With Bears

The Bears today announced their "first-ever naming rights deal with PNC Bank involving Halas Hall and Soldier Field suites," according to Becky Yerak of the CHICAGO TRIBUNE. As part of the deal, PNC "also will become the Bears' official and exclusive bank, succeeding Chase." Sources said t ...

Tags: Marketing and Sponsorship, Chicago Bears, PNC Bank

UNC Introducing Consistent Look Across All Sports

The Univ. of North Carolina starting this fall will use "one true Carolina blue" for all of its athletic uniforms "and in all of the athletic department's signage and promotional materials," according to Andrew Carter of the Raleigh NEWS & OBSERVER. Finding consistency in colors, lettering ...

Tags: Marketing and Sponsorship, Nike, ACC

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