Featured Story

Mayweather-Pacquiao Bout Expected To Bring In Record $13.2M In Sponsor Sales

Published in SportsBusiness Daily on 04 / 27 / 15

Saturday's Floyd Mayweather Jr.-Manny Pacquiao fight is "expected to shatter all revenue records in boxing history, including for most money generated by sponsors," according to Dan Rafael of ESPN.com. Top Rank President Todd duBoef on Friday said that their contracts "with five title sponsors" will...

Read More

Tags: Marketing and Sponsorship, Boxing

More Stories

09/24/12
ISC Tracks Extend Deal With Gatorade

Gatorade “dropped its title sponsorship” of the annual Daytona 500 qualifying races earlier this year, “but the PepsiCo brand plans to extend its sponsorship of NASCAR’s victory lane at 12 racetracks,” according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The deal with I ...

Tags: Marketing and Sponsorship, International Speedway Corp., PepsiCo

09/24/12
Dolphins Players Losing Out On Marketing Deals

The Dolphins are no longer the “500-pound gorilla on the South Florida sports landscape,” and players’ “supplemental income, earned from appearances and advertisements, has seen collateral damage,” according to Adam Beasley of the MIAMI HERALD. Dolphins RB Reggie Bush & ...

Tags: Miami Dolphins, Marketing and Sponsorship

09/21/12
Gordon To Sport "TMNT" Paint Scheme

NASCAR driver Jeff Gordon will sport a Teenage Mutant Ninja Turtles paint scheme on the No. 24 Sprint Cup Series car during the Oct. 13 Bank of America 500 at Charlotte Motor Speedway as part of a "partnership between Gordon, AARP, AARP Foundation and Nickelodeon's Helping and Leading Others program ...

Tags: Marketing and Sponsorship

09/21/12
Nike Plans To Repurchase $8B In Stock

Nike CFO Don Blair said that the company has the “flexibility to split its stock price,” with a plan to “repurchase $8 billion of its stock over the next four years,” according to Allan Brettman of the Portland OREGONIAN. Blair said that Nike “periodically splits its sh ...

Tags: Marketing and Sponsorship, Nike

09/20/12
BodyArmor Adds Mike Trout As Endorser

Angels CF Mike Trout has "signed his first big national endorsement deal" with BodyArmor Superdrink, according to Darren Rovell of ESPN.com. Sources said that Trout will be paid and "also will receive a small equity stake in the upstart company, which is projected to hit $10 million in sales in its ...

Tags: Marketing and Sponsorship, Los Angeles Angels

09/20/12
TicketCity Bowl To Get New Title Sponsor

TicketCity is “no longer the title sponsor” of the bowl game played at the Cotton Bowl, according to Robert Wilonsky of the DALLAS MORNING NEWS. A release states that the game, which has been played twice, has “a new owner, and the new owner has other plans.” ...

Tags: Marketing and Sponsorship

09/20/12
Russell Wilson In New Levi's TV Spot

Seahawks rookie QB Russell Wilson is appearing in a new Levi's TV ad entitled "Go Forth," in which he "talks about his life and journey," according to Nick Eaton of SEATTLEPI.com. Wilson "shares about the perseverance, perspective and purpose he learned from his father," who died the night ...

Tags: Marketing and Sponsorship, NFL, Levi Strauss, Seattle Seahawks

09/20/12
Marketplace Roundup

The AFP reported Ligue 1 soccer club Paris Saint-Germain is "about to find a solution" to put itself within the new UEFA Financial Fair Play rules thanks to a US$130M annual sponsorship deal. The "enormous contract" is in advanced stages of discussion with an unknown Qatari bank, and "would most lik ...

Tags: Marketing and Sponsorship

09/19/12
Doritos Expands Crash The Super Bowl Promo

Doritos today will announce "plans to seriously boost the booty in its seventh annual Crash the Super Bowl contest," as the brand will "link up with one of Hollywood's most successful directors, Michael Bay," according to Bruce Horovitz of USA TODAY. The consumer who "creates the top-ranked Doritos ...

Tags: Marketing and Sponsorship, NFL

09/19/12
Orioles Merchandise Flying Off The Shelves

The Orioles are currently tied for first place in the AL East, and sales of the team's merchandise "are skyrocketing," according to data provided by online retailer Fanatics.com and cited by Darren Rovell of ESPN.com. Only the Yankees and Giants "have sold more gear than the Orioles in September." T ...

Tags: Marketing and Sponsorship, Baltimore Orioles

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug