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Sources: Anta, Klay Thompson Negotiating Largest Chinese Shoe Deal In NBA

Published in SportsBusiness Daily on 12 / 06 / 16

Chinese shoe brand Anta has made Warriors G Klay Thompson a "new multi-year shoe deal extension offer that would place him among the highest earning footwear endorsers in the league," according to sources cited by Nick DePaula of NICEKICKS.com. Thompson's representatives at BDA Sports Managemen...

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Tags: Marketing and Sponsorship, Golden State Warriors

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NFL Rookies Meet Major Brands At Rookie Premiere

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Tags: NFL, Marketing and Sponsorship

06/03/14
Marketplace Roundup

In London, David Kent reported adidas "has been criticised" by an animal rights group "following the release of a new advert promoting the World Cup." The company has "filmed a host of football's top stars holding a bloody cow's heart in the advert alongside the slogan: 'During the World C ...

Tags: Marketing and Sponsorship

06/02/14
Sources: NBC Seeking $4.5M For Super Bowl Spot

NBC is "seeking around" $4.5M for a 30-second spot in Super Bowl XLIX, a "whopping sum that could represent a new record for pricing in the gridiron classic, as well as a 12.5% uptick over prices sought" by Fox for Super Bowl XLVIII, according to sources cited by Brian Steinberg of VARIETY. Sources ...

Tags: Marketing and Sponsorship, NBC, Super Bowl

06/02/14
Nationwide Adds Peyton Manning As Endorser

See the Listing for NATIONWIDE Nationwide Insurance on Friday announced a new, multiyear deal with Broncos QB Peyton Manning, as well as a multiyear extension with the Broncos. Manning will work with the Nationwide family of companies to support consumer and business offerings in t ...

Tags: Marketing and Sponsorship, Nationwide Insurance, Denver Broncos, NFL

06/02/14
Skechers To Sponsor California Chrome

The owners of California Chrome reached an agreement with Skechers, marking the "first major sponsorship deal for the horse ahead of his attempt to be the first Triple Crown winner in 36 years," according to Darren Rovell of ESPN.com. Terms of the deal were not disclosed, but a source said that it i ...

Tags: Marketing and Sponsorship, Skechers, Horse Racing

06/02/14
Dolphins Partner With Bahamas

The Dolphins on Saturday announced a five-year deal that will see the Bahamas serve as the official island destination of Miami Dolphins Legends, a new team initiative. The agreement calls for a "Bahamas Bash," with Sun Life Stadium hosting themed sections on game days. The Bahamas will have in-stad ...

Tags: Marketing and Sponsorship, Miami Dolphins, NFL

06/02/14
Marketplace Roundup

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Tags: Marketing and Sponsorship

05/30/14
Pelé Finally Cashes In On Brand

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Tags: Marketing and Sponsorship, FIFA World Cup, Brazil

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Tags: Marketing and Sponsorship

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