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Coca-Cola Signs 10-Year Deal As Latest Founding Partner Of Mercedes-Benz Stadium

Published in SportsBusiness Daily on 05 / 03 / 16

AMB Sports & Entertainment has signed Coca-Cola to a 10-year deal as a founding partner of Mercedes-Benz Stadium, the new home of the Falcons and Atlanta United opening in June '17. Financial terms were not disclosed, but founding partnerships are typically valued at seven figures annually. The ...

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Tags: Marketing and Sponsorship, Atlanta Falcons

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