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NFL Retirees Take Down Website On Concussion Settlement

Published in SportsBusiness Daily on 10 / 30 / 14

A group of retired players and their counsel objecting to the preliminary NFL concussion settlement have voluntarily taken down their website, www.nflconcussionsettlementfacts.com . Last week, counsel for the class seeking approval of the settlement asked the federal court to shut down the sit...

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CBS, Turner Sell 95% Ad Inventory For Mach Madness

CBS and Turner are “already about 95% sold out of commercial inventory” for the NCAA men’s basketball tournament, according to Baysinger & Consoli of BROADCASTING & CABLE. The networks, whose sales teams are selling the tournament jointly, have “gotten mid-single-dig ...

Tags: Marketing and Sponsorship, NCAA, TBS/TNT, CBS

Kentucky Fans Upset Over New UPS Ad Campaign

UPS is airing an ad during the NCAA men’s basketball tournament that “has riled some influential University of Kentucky fans by highlighting a genuinely painful moment in Wildcat history,” according to Joseph Gerth of the Louisville COURIER-JOURNAL. The ad features video of the ...

Tags: UPS, Marketing and Sponsorship

USOC Signs Extension With A-B, Budweiser

The USOC and A-B InBev have announced a four-year sponsorship extension that will see Budweiser retain its position as the exclusive malt beverage of Team USA through '16. In addition to announcing its sponsorship renewal, A-B announced it will have limited-edition Olympic-themed Budweiser bott ...

Tags: Marketing and Sponsorship, Anheuser Busch

California HS Association Offering Title Deals

The California Interscholastic Federation last month voted to “begin offering title sponsorships for all state and regional championships staged by the federation, beginning with tournaments to be held next fall,” according to Jack Carey of USA TODAY. The CIF, the largest state high scho ...

Tags: Marketing and Sponsorship

Lin Reportedly In Talks To Endorse Volvo

Knicks G Jeremy Lin is “in talks on an endorsement deal" with Volvo, and an agreement “may be announced soon” for Lin to endorse the automaker in China, according to sources cited by Ying, Lin & Soshnick of BLOOMBERG NEWS. The sources added that the two sides are “in ...

Tags: Marketing and Sponsorship, New York Knicks

Chevy Working On New '13 NASCAR Entry

Chevrolet is “developing a new car with a new name for its 2013 NASCAR entry, replacing the Impala used by Team Chevy, and plans to eventually market and sell the new model to consumers,” according to Chrissie Thompson of the DETROIT FREE PRESS. Chevy spokesperson Monte Doran said that t ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

Ad Campaign Promotes Launch Of Yankees Fragrance

Cloudbreak Group's "New York Yankees" fragrance is hitting retail outlets next month, and the launch will be "backed by ads expected to reach 95% of New York males ages 16-34," according to Jack Neff of AD AGE. The ad campaign featuring "classic black-and-white shot-on-film photography and the sloga ...

Tags: Marketing and Sponsorship, New York Yankees

March Madness Means Money for Participating Schools

A spot in the NCAA men's basketball tournament can be a “huge boost for less-fancied schools,” as the “increasingly professional approach of athletic departments means a bump in merchandising royalties and licensing deals,” according to Sam Mamudi of MARKET WATCH. VCU &l ...

Tags: Marketing and Sponsorship, Collegiate Licensing Co.

Marketplace Roundup

In Vancouver, Brad Zimmer reports RBC and golfer Anthony Kim appear to have "parted ways.” Kim was a “prominent member of Team RBC at last summer's RBC Canadian Open at Shaughnessy.” But Kim, who is “struggling with his game, is no longer carrying an RBC golf bag [and] i ...

Tags: Marketing and Sponsorship

Northwestern Mutual Presenting Tonight's NCAA Games

Northwestern Mutual Dir of Brand & Advertising Chad Dern, whose company is the NCAA's newest corporate partner, says that during this year's men's basketball tournament the company will roll out its "largest marketing and advertising initiative" yet. The financial service provider's 20-story hom ...

Tags: Marketing and Sponsorship

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