Featured Story

Taste Of Success: Coca-Cola Extends Partnership With NASCAR, ISC Through '23

Published in SportsBusiness Daily on 01 / 17 / 18

Coca-Cola has extended its partnership with NASCAR that will "see the continuation of Coke being the 'Official Soft Drink of NASCAR' that it has held" since '98, according to Maury Brown of FORBES. The deal, which includes ISC, will "continue the long-standing partnership" through '23. The exte...

Read More

Tags: Marketing and Sponsorship, NASCAR, Coca-Cola

More Stories

McDavid Signs First NHL Deal With Reebok-CCM

With the NHL Draft three weeks away, top prospect Connor McDavid on Thursday "landed his first major sponsorship deal" with Reebook-CCM, according to Joanne Ireland of the EDMONTON JOURNAL. With the "multi-year tie," he joins the likes of Penguins C Sidney Crosby, Islanders C John Tavares, Red Wings ...

Tags: Marketing and Sponsorship, NHL, CCM

Amalie, Other Lightning Sponsors Cashing In

With the Lightning hosting the first two games of the Stanley Cup Final this week, Tampa-based Amalie Oil, which is "hardly a household name despite an international footprint," will get what "might be unprecedented publicity," according to the TAMPA BAY TIMES. The company in September signed a mul ...

Tags: Marketing and Sponsorship, Tampa Bay Lightning, NHL

UA To Capitalize On Curry's NBA Finals Appearance

See the endorsement portfolio for   Stephen Curry The Cavaliers-Warriors NBA Finals represents a chance for Under Armour and endorser Stephen Curry to "challenge Nike Inc.’s decades of basketball dominance," according to Matthew Townsend of BLOOMBERG NEWS. UA, which "is ab ...

Tags: Marketing and Sponsorship, Under Armour, Golden State Warriors

DraftKings To Become MSG Signature Partner

DraftKings will become a signature partner of MSG and get its logo on the uniforms of the WNBA Liberty as part of a large-scale, multiyear partnership. The daily fantasy operator also will get title branding to the forthcoming “DraftKings Fantasy Lounge,” a space within the arena&rs ...

Tags: Marketing and Sponsorship

Mariota Tops NFL Jersey Sales For May

The top two picks in the NFL Draft hold the two best-selling NFL jerseys from NFLShop.com for the month of May, but it is Marcus Mariota getting the better of Jameis Winston this time. Mariota's No. 8 Titans jersey tops the list, followed by Winston, Patriots QB Tom Brady, Seahawks QB Russell Wilson ...

Tags: Marketing and Sponsorship, NFL

Milller Lite-MLB Canada Deal Won't Affect Jays

Miller Lite yesterday signed on as the official beer of MLB in Canada , and with the Blue Jays having a pact with Budweiser, both sides claim there is "enough beer, and enough consumers of it, to satisfy everyone," according to Morgan Campbell of the TORONTO STAR. SABMiller Canada Dir of Marke ...

Tags: Marketing and Sponsorship, MillerCoors, MLB

Wheels Up The Latest To Sign American Pharoah

Membership-based private aviation company Wheels Up is grabbing a ride on the American Pharoah marketing bandwagon with a sponsorship that will give it signage on each of jockey Victor Espinoza's pant legs. Wheels Up also will have its logo on a cap that Ahmed Zayat, the owner of the Triple Crown co ...

Tags: Marketing and Sponsorship

FIFA Sponsors Applaud Blatter's Decision

Also see in today's SBD : FIFA President Sepp Blatter To Resign, But Not Effective Immediately Speculation Begins Regarding Replacement Candidates For Blatter FIFA Stakeholders Plan Overhaul In Wake Of Blatter's Decision To Leave USSF's Gulati Calls Blatter's Res ...

Tags: Marketing and Sponsorship, FIFA

Steph Curry's Marketing Prowess Rising Fast

As the Warriors' Stephen Curry "has risen from undersized point guard" to this year's NBA MVP, "he also has grown into a marketable commodity within the league," according to a front-page piece by Joe Garofoli of the S.F. CHRONICLE. Not only "has Curry’s No. 30 been the NBA’s top-selling ...

Tags: Marketing and Sponsorship, Golden State Warriors, Under Armour, NBA

Cam Newton's Portfolio Keeps Growing

While Panthers QB Cam Newton "easily is the most visible athlete in Charlotte, he also has a strong national presence, especially on the marketing front," and that presence grew "even stronger" yesterday after he signed a new five-year, $103.8 million extension with the team, according to David Newt ...

Tags: Marketing and Sponsorship, NFL, Carolina Panthers

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug