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Decision Day Nearing For Whether Monster Energy Wants To Renew NASCAR, SHR Deals

Published in SportsBusiness Daily on 08 / 16 / 17

Monster Energy is coming up on a crucial period, as it is determines whether to extend its title sponsorship with NASCAR and its team deal with Stewart-Haas Racing. The energy drink company’s deal with SHR expires after this year, while the title sponsorship is slated to run through ’18....

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Tags: Marketing and Sponsorship, NASCAR

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NFL To Run Domestic Violence PSA On NBC

The NFL is "backing a public-service announcement" set to air during the Super Bowl broadcast from No More, an umbrella organization for groups "working to combat domestic violence and sexual assault," according to Suzanne Vranica of the WALL STREET JOURNAL. The spot "features a woman talk ...

Tags: Marketing and Sponsorship, NFL, Super Bowl

Kardashian Featured In T-Mobile Super Bowl Ads

Kim Kardashian "made a surprise appearance" on TBS' "Conan" last night to debut her new T-Mobile commercial, which "will also be appearing during the Super Bowl," according to Elizabeth VanMetre of the N.Y. DAILY NEWS. The 30-second clip "shows the 35-year-old reality star dressed in all black ...

Tags: Marketing and Sponsorship, Super Bowl, Coca-Cola, T Mobile

Durant, Watt Endorse American Family Ins.

Wisconsin-based American Family Insurance has signed Thunder F Kevin Durant and Texans DE J.J. Watt "as its new 'brand ambassadors,'" according to Rick Romell of the MILWAUKEE JOURNAL SENTINEL. Seahawks QB Russell Wilson "has represented American Family for the last two years, but the contract expir ...

Tags: Marketing and Sponsorship

Skittles Airs Marshawn Lynch Mock Interview

Skittles seized on Seahawks RB Marshawn Lynch's "infamous reporter avoidance with a video" last night in which Lynch "partakes in a mock press conference," according to according to E.J. Schultz of AD AGE. Lynch's "love of Skittles is well known and led to an endorsement deal last year."&n ...

Tags: Marketing and Sponsorship, Seattle Seahawks, NFL

Xfinity To Roll Out First NASCAR Spot

Comcast, whose Xfinity cable division will begin title sponsorship of NASCAR's secondary series this year, will "use the spotlight around this weekend's Super Bowl XLIX to promote" the season-opening race from Daytona Int'l Speedway on Feb. 21, according to Michael McCarthy of ADWEEK. Comcast ...

Tags: Marketing and Sponsorship, NASCAR, Comcast

Lexi Thompson To Endorse Zurich Insurance

Zurich Insurance Group has named Lexi Thompson to its golf ambassador roster, the company's first endorsement deal with a female golfer. Financial terms of the multiyear deal were not disclosed, but Thompson will wear the Zurich logo on her left sleeve during competition and will help Zurich grow it ...

Tags: Marketing and Sponsorship

Marketplace Roundup

Xavier Univ. athletics yesterday announced a new five-year deal with Nike that covers all 18 of its intercollegiate sports programs. Xavier men's basketball has been a Nike program since '01-02 and in '10 was elevated to Nike NTS Promo status, representing the highest Nike tier for a hoops program w ...

Tags: Marketing and Sponsorship

Super Bowl Ads Not Creating Buzz

With the Super Bowl less than a week away, there is a "distinct lack of excitement surrounding this year’s commercial lineup" for the game, thanks in part to fewer advertisers "releasing teasers in advance of the most-watched TV event," according to Claire Atkinson of the N.Y. POST. Build ...

Tags: Marketing and Sponsorship, Super Bowl

Ultraviolet To Run "Edgy" Ads Aimed At NFL

After “initially rejecting an edgy advertisement about domestic violence” in the NFL from advocacy group Ultraviolet, SI “has decided to run the ad on its website” just a few days before the Super Bowl, according to Laura Bassett of the HUFFINGTON POST. The ad “incl ...

Tags: Marketing and Sponsorship, NFL, Sports Illustrated

Does Tampa Market Hurt Lightning's Stamkos?

With 24-year-old Lightning C Steven Stamkos being a "marketer's dream," some have wondered why he has not "been promoted more" by the NHL, according to Joe Smith of the TAMPA BAY TIMES. Stamkos is "one of the best hockey players in the world" and has "looks, personality." He also is "humble."&n ...

Tags: Marketing and Sponsorship, Tampa Bay Lightning, NHL

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