Featured Story

MLB Network Absorbing MLB Productions In Ongoing Reorganization

Published in SportsBusiness Daily on 03 / 04 / 15

MLB Productions, baseball's in-house TV and video production division, is being absorbed into MLB Network as part of the league's ongoing business reorganization under new Commissioner Rob Manfred . The move, aimed at creating operational efficiencies, resulted in a job loss of slightly less than h...

Read More

More Stories

07/19/12
Tiger's Marketability On The Rise?

Tiger Woods' marketing appeal "means something different in 2012 than it did in 2011 and certainly different from 2010,” and “quietly, almost imperceptibly, his brand has recovered,” according to Eric Adelson of YAHOO SPORTS. The phrase, "Go on, be a Tiger" was Accenture's marketin ...

Tags: Marketing and Sponsorship, Golf

07/19/12
Adidas Plans To Open 600 Stores In China

adidas Group China is “continuing its aggressive push into Chinese lower-tier cities with the planned opening of up to 600 stores,” according to Li Woke of CHINA DAILY. adidas Group China Managing Dir Colin Currie said, "We plan to open 500 to 600 stores in lower-tier cities by the end o ...

Tags: Marketing and Sponsorship, Adidas

07/19/12
MLS To Use Adidas' Elite System In '13

adidas and MLS announced that the league will integrate the adidas miCoach Elite System league-wide in the '13 season. The announcement, made at a press conference this morning in N.Y., comes ahead of the '12 AT&T MLS All-Star Game next Wednesday at PPL Park, which is set to be the world’s ...

Tags: Marketing and Sponsorship, MLS

07/19/12
Marketplace Roundup

In DC, Dan Steinberg noted on the heels of the debut of his adidas commercial , Redskins QB Robert Griffin III appears in "another new spot," this one for Gatorade. Steinberg: "It seems pretty clear that this kid is now D.C.’s most marketable athlete, before he’s played a single down of ...

Tags: Marketing and Sponsorship

07/18/12
Packers Renew MillerCoors Sponsorship

The Packers "renewed their marketing agreement with MillerCoors, their largest sponsor and largest shareholder," according to Richard Ryman of the GREEN BAY PRESS-GAZETTE. The team and the brewer "announced the 10-year extension Tuesday in the Lambeau Field Atrium , which was adorned with Miller Li ...

Tags: Marketing and Sponsorship, NFL, Green Bay Packers, MillerCoors

07/18/12
Red Sox Merchandise Sales See Single-Digit Decline

The Red Sox enter play today in 4th place in the AL East with a 46-45 record, and the team's performance is "undermining sales of team merchandise, especially the jerseys of popular players," according to Dan Adams of the BOSTON GLOBE. MLB merchandise licensee Majestic Athletic s ...

Tags: Boston Red Sox, Marketing and Sponsorship

07/18/12
Leagues Fight To Keep Military Sponsorships

In a letter Monday sent to U.S. House Speaker John Boehner (R-Ohio) and “other top House leaders, NASCAR was joined” by the NFL, MLB, NBA and Izod IndyCar Series in “begging for lawmakers to keep money flowing” from military sponsorships, according to Stephen Dinan of th ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

07/18/12
USA Men's BBall Team Sports All Nike

There were “no sneaker controversies, real or imagined, in this year's selection” of the USA men's Olympic basketball team, as “fate has made the USA squad all-Nike,” according to Allan Brettman of the Portland OREGONIAN. adidas America Global Basketball officials in Portland ...

Tags: Marketing and Sponsorship, Nike, Adidas, Basketball

07/18/12
Olympic Marketing Moratorium Begins

The USOC, in conjunction with the IOC, today “begins a moratorium on athletes marketing themselves through companies that aren’t official Olympic sponsors,” according to Barry Svrluga of the WASHINGTON POST. The moratorium “holds through Aug. 15, three days after” the L ...

Tags: Marketing and Sponsorship, USOC, IOC

07/18/12
EPL Club Chelsea Signs Engery Sponsor Gazprom

EPL club Chelsea and Russia-based Gazprom Marketing & Trading Ltd. yesterday announced a three-year energy partnership. Gazprom will become the club’s official global energy provider, supplying gas and power at Stamford Bridge and Chelsea’s training facility at Cobham. As part of the ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug