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Lochte Scores First Endorsement Deal Since Rio Incident; 'Dancing With The Stars' Next?

Published in SportsBusiness Daily on 08 / 26 / 16

U.S. swimmer Ryan Lochte has signed his first new endorsement deal since his robbery scandal at the Rio Games, partnering with California-based Pine Bros. Softish Throat Drops. The 12-time Olympic medalist will appear in a series of commercial and print ads titled, "Pine Brothers Softfish Throat Dro...

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Tags: Marketing and Sponsorship

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Stryker Orthopaedics Signs With PGA Tour

The PGA Tour and Stryker Corp.'s Orthopaedics Division yesterday announced a sponsorship deal designating Stryker as the official joint replacement product supplier of the PGA Tour and Champions Tour ( PGA Tour ). In New Jersey, Andrew Wyrich notes Stryker "will set up an education and outreach tent ...

Tags: Marketing and Sponsorship, PGA Tour

Marketplace Roundup

In Milwaukee, Tom Daykin reports Basketball HOFer Kareem Abdul-Jabbar is appearing with actor Robert Hays "in three new TV ads for the Wisconsin Department of Tourism." Abdul-Jabbar and Hays reprise their characters Roger Murdock and Ted Striker from the movie "Airplane!" for the 30-second spots ...

Tags: Marketing and Sponsorship

Several MLS Clubs Unveil New Jerseys

Several MLS teams this week are unveiling new kits for the '14 season, which begins Saturday, and the Dynamo last night made public their "secondary uniform, which is predominantly white," according to Jose de Jesus Ortiz of the HOUSTON CHRONICLE. The V-neck jersey features the team crest "on th ...

Tags: Marketing and Sponsorship, Portland Timbers, Seattle Sounders, MLS

Chipotle Signs Sponsorship Deal With MLS

See the Free Listing for Chipotle Mexican Grill Chipotle Mexican Grill has signed a sponsorship agreement to become the official Fast-Casual Mexican Restaurant of MLS and 12 of the league's clubs. Terms of the deal were unavailable, but a Chipotle official said it is the company's ...

Tags: Marketing and Sponsorship, MLS, Chipotle

Wichita State Gets Better Nike Deal

Nike's swoosh now "appears more prominently" on the Wichita State men’s basketball team’s uniforms and shoes as part of a new apparel agreement, which moved the team from Jordan Brand to Nike Elite, according to Jerry Siebenmark of the WICHITA EAGLE. The five-year deal was "negotiated af ...

Tags: Nike, Marketing and Sponsorship

Panther Racing Sues IndyCar, Rahal

IndyCar team Panther Racing has "sued Rahal Letterman Lanigan Racing, IndyCar and others," claiming it lost a $17.2M sponsorship with the Army National Guard "because of bid-rigging and other improprieties," according to the AP. The lawsuit, filed Feb. 19 in Marion County Court in Indianapolis, fo ...

Tags: Marketing and Sponsorship, IndyCar, National Guard

Quicken Could Sponsor Tiger's DC Event

The PGA Tour is reportedly "closing on a deal" for Quicken Loans to become title sponsor of Tiger Woods’ event at Congressional Country Club in DC, according to Doug Ferguson of the AP. Sources said that Quicken "could begin its sponsorship before the next tournament, to be played June 26-29." ...

Tags: Marketing and Sponsorship, Quicken Loans, ATT, PGA Tour

Blue Jays See Surge In Knockoff Merchandise

The Blue Jays' decision to revert to an old logo and color scheme has had the "unintended consequence" of causing a "surge of unofficial, fan-created, tribute T-shirts, which -- in many cases -- are far more interesting than what’s on offer at the team’s official store," according to Bre ...

Tags: Toronto Blue Jays, Marketing and Sponsorship

Crosby Retains Top-Selling NHL Jersey

Penguins C Sidney Crosby topped NHL jersey sales for the period of Oct. 1-Feb. 25, while Red Wings C Pavel Datsyuk retains the No. 2 spot, according to figures from Shop.NHL.com. Crosby led all players in jersey sales last year . Capitals RW Alex Ovechkin, who had the No. 4 top-selling jersey in '1 ...

Tags: Marketing and Sponsorship, NHL

NHL, NHLPA Sign Deal With Upper Deck

The NHL and NHLPA have agreed to terms with Upper Deck on a multiyear agreement to be the league's exclusive trading card partner beginning with the '14-15 season. Upper Deck has produced NHL cards since '90 and previously held an exclusive deal from '04-10. The company and Panini America currently ...

Tags: Marketing and Sponsorship, NHL, Upper Deck

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