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Lochte Scores First Endorsement Deal Since Rio Incident; 'Dancing With The Stars' Next?

Published in SportsBusiness Daily on 08 / 26 / 16

U.S. swimmer Ryan Lochte has signed his first new endorsement deal since his robbery scandal at the Rio Games, partnering with California-based Pine Bros. Softish Throat Drops. The 12-time Olympic medalist will appear in a series of commercial and print ads titled, "Pine Brothers Softfish Throat Dro...

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Tags: Marketing and Sponsorship

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03/04/14
Stryker Orthopaedics Signs With PGA Tour

The PGA Tour and Stryker Corp.'s Orthopaedics Division yesterday announced a sponsorship deal designating Stryker as the official joint replacement product supplier of the PGA Tour and Champions Tour ( PGA Tour ). In New Jersey, Andrew Wyrich notes Stryker "will set up an education and outreach tent ...

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03/04/14
Marketplace Roundup

In Milwaukee, Tom Daykin reports Basketball HOFer Kareem Abdul-Jabbar is appearing with actor Robert Hays "in three new TV ads for the Wisconsin Department of Tourism." Abdul-Jabbar and Hays reprise their characters Roger Murdock and Ted Striker from the movie "Airplane!" for the 30-second spots ...

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03/04/14
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Tags: Marketing and Sponsorship, Portland Timbers, Seattle Sounders, MLS

03/03/14
Chipotle Signs Sponsorship Deal With MLS

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Tags: Marketing and Sponsorship, MLS, Chipotle

03/03/14
Wichita State Gets Better Nike Deal

Nike's swoosh now "appears more prominently" on the Wichita State men’s basketball team’s uniforms and shoes as part of a new apparel agreement, which moved the team from Jordan Brand to Nike Elite, according to Jerry Siebenmark of the WICHITA EAGLE. The five-year deal was "negotiated af ...

Tags: Nike, Marketing and Sponsorship

03/03/14
Panther Racing Sues IndyCar, Rahal

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02/28/14
Quicken Could Sponsor Tiger's DC Event

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Tags: Marketing and Sponsorship, Quicken Loans, ATT, PGA Tour

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Tags: Toronto Blue Jays, Marketing and Sponsorship

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