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Published in SportsBusiness Daily on 07 / 30 / 14

84%  – Percentage of respondents to a poll on BUFFALONEWS.com who want Terry Pegula to be the Bills' next owner. Following Pegula, Donald Trump earned 6% of votes,  Jon Bon Jovi  and his Toronto group 3%, Tom Golisano 3%, and a "yet-to-be-discussed owner" 2%. At ...

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Nike Debuts New Pro Combat With Ducks

The Univ. of Oregon’s newest addition to their “vast wardrobe could be described as a series of forward-moving tweaks,” as their uniforms for the Rose Bowl “represent an upgrade to the Nike Pro Combat system,” according to Aaron Fentress of the Portland OREGONIAN. The d ...

Tags: Marketing and Sponsorship, Nike

Agent Confident Rubio Set To Be Marketing Force

Jarinn Akana, the agent for T'Wolves G Ricky Rubio, knows his client's six-assist NBA debut Monday "will only help the marketing" of Rubio, according to Charley Walters of the ST. PAUL PIONEER PRESS. Akana said after the Thunder-T'Wolves game Monday, "The buzz (about Rubio) is definitely p ...

Tags: Marketing and Sponsorship, Nike, Adidas, Minnesota Timberwolves

Marketplace Roundup

In Green Bay, Richard Ryman reports Wisconsin-based Prevea Health has signed Packers QB Aaron Rodgers to a multiyear endorsement deal. Prevea will use Rodgers' name and likeness "in its health and wellness campaigns." Prevea President & CEO Ashok Rai said that "some personal appearances also wil ...

Tags: Marketing and Sponsorship

Sony Ericsson To End WTA Tour Sponsorship

Sony Ericsson is "ending its sponsorship of the WTA tour at the end of the 2012 season," according to the AP. Sony Ericsson "became the title sponsor of the women’s tennis tour in 2005 under a six-year, $88 million deal." Although the contract "was extended through the end of 2012, the mobile ...

Tags: Marketing and Sponsorship

TNT's "NBA Forever" Promo Drawing Rave Reviews

TNT debuted its "NBA Forever" promo that melds "past NBA legends in photos and footage with contemporary stars" before the Celtics-Knicks game Sunday, and if it is "not the greatest commercial in the history of the NBA, I've forgotten anything better," according to Chad Finn of the BOSTON GLOBE. ...

Tags: Marketing and Sponsorship, TBS/TNT, NBA

Marketplace Roundup

Kodak and the PGA Tour Friday announced an extension of their marketing partnership through ’16. The partnership beginning next year will be structured around Kodak’s strategic focus on its business-to-business segments and will put greater emphasis on client hospitality and enterta ...

Tags: Marketing and Sponsorship, PGA Tour

PepsiCo To Have Two Super Bowl Ads

PepsiCo announced Wednesday that Pepsi will return to the Super Bowl in '12 with two commercials during NBC's coverage of the game Feb. 5. The two ads include a spot featuring the winner of this season's "The X Factor." Pepsi will complement the TV ads with activation that includes digital and r ...

Tags: Marketing and Sponsorship, PepsiCo, NBC

Allmendinger To Drive No. 22 Cup Ride

Penske Racing Wednesday announced that AJ Allmendinger "will leave Richard Petty Motorsports to drive the No. 22 Shell-Pennzoil Dodge" in '12, according to Jay Pfeifer of SCENEDAILY.com. Allmendinger "will replace Kurt Busch, who parted ways with Penske Racing after the 2011 season." Allmendinger "w ...

Tags: NASCAR, Marketing and Sponsorship

Umbro Says It Supports John Terry

Umbro is "standing behind" EPL club Chelsea D John Terry "for the moment despite the England captain facing criminal charges for alleged racist abuse" of EPL club Queen Park Rangers D Anton Ferdinand, according to Russell Parsons of MARKETING WEEK. Terry "denies the charges and has vowed t ...

Tags: Marketing and Sponsorship, Umbro

Ontario Company Hopes To Sign NHL Goalies

NHL Jets G Chris Mason is about to give Ontario-based goalie equipment maker Brian's Custom Sport a "huge boost that could make it a trendsetter across the NHL," according to Paul Waldie of the GLOBE & MAIL. Brian's has created a "takeoff on the Jets' logo." The logo is "split in half ...

Tags: Marketing and Sponsorship, NHL

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