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The Daily's Hot Reads For Tuesday: Judge And Jury

Published in SportsBusiness Daily on 09 / 23 / 14

The BOSTON GLOBE’s Gary Washburn writes of Vikings RB Adrian Peterson using a switch to punish his children : “Is Peterson a child abuser? That’s uncertain, but what is certain is the philosophical divide that causes some to judge too quickly, especially when they haven’t ...

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Heluva Good Drops Glen Sponsorship

Snack brand Heluva Good "will not return as a title sponsor of the August NASCAR weekend" at Watkins Glen Int'l, according to Chris Gill of the CORNING LEADER. Sister track Michigan Int'l Speedway, which also "had Heluva Good! title sponsorship for one of its two Sprint Cup Series, received the same ...

Tags: Marketing and Sponsorship, NASCAR

02/10/12
JetBlue Unveils Red Sox-Themed Plane

The Red Sox and JetBlue Friday morning unveiled an Airbus A320 plane decorated with a custom Red Sox-themed paint scheme featuring the team's uniform colors and marks. The plane, modeled after the club's road uniforms, features a gray paint scheme, blue wing tips, and a gray tail with the Red Sox da ...

Tags: Marketing and Sponsorship, Boston Red Sox

02/10/12
Catholic Church Ad Asks Fans To Pray For Habs

The Catholic Archdiocese of Montreal Thursday placed an ad in the city’s French-language newspapers listing the current top teams in the NHL’s Eastern Conference, and at “spot number eight -- the cut-off for the playoffs -- it reads: ‘Let us pray,’” according to A ...

Tags: Marketing and Sponsorship, Montreal Canadiens

02/10/12
Marketplace Roundup

In Detroit, Dave Birkett reports Lions QB Matthew Stafford is "much more in demand" this offseason after his "breakout 5,000-yard season and the Lions' first playoff appearance in 12 years." Stafford spent a few days in Indianapolis last week "conducting radio and TV interviews on behalf of DirecTV, ...

Tags: Marketing and Sponsorship

02/09/12
Giants' Victor Cruz' Marketing Potential On The Rise

The "sky is the limit" in terms of NFL Giants WR Victor Cruz' marketing potential, and the fact that he is an "important member of a world championship team makes his story even more compelling," according to Matthew Weinberger of FORBES. Cruz, who went undrafted out of the Univ. of Massachuset ...

Tags: New York Giants, IMG, Marketing and Sponsorship

02/09/12
Nike Insists Contract With GB Olympians Binding

Nike has insisted its contracts with top prospective British Olympians are legally binding, "putting the athletes in a quandary about signing the Olympic team members agreement," according to Jacquelin Magnay of the London TELEGRAPH. The agreement, which is a contract with the BOA, "must be signed b ...

Tags: Marketing and Sponsorship, Nike, Adidas

02/09/12
Judge Rules Against Athletes In NCAA Image Case

U.S. Magistrate Judge Nathanael Cousins in S.F. Tuesday “blocked an attempt by former NCAA athletes including Bill Russell, Ed O'Bannon, and Oscar Robertson to obtain ‘highly sensitive’ TV sports contracts and other documents pertaining to an ongoing class action lawsuit that ...

Tags: NCAA, Marketing and Sponsorship

02/09/12
Wheels & Deals

Subway announced that it has extended its deal with Roush Fenway Racing and NASCAR driver Carl Edwards. The QSR will expand its primary sponsorship of the Sprint Cup Series No. 99 Ford from three races in '11 to six races in '12, starting with the March 4 Subway Fresh Fit 500 in Phoenix. The multiye ...

Tags: Subway, Marketing and Sponsorship

02/09/12
Names & Faces

In Cincinnati, David Holthaus reports Gold Medal-winning U.S. swimmer Michael Phelps appeared in N.Y. yesterday to launch an ad campaign for Procter & Gamble's Head & Shoulders shampoo. P&G said yesterday that TV spots for the shampoo featuring Phelps will "begin at month’s end, pa ...

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02/09/12
Marketplace Roundup

The '16 Rio Organizing Committee (ROCOG) yesterday added Nissan as the fifth top-tier sponsor for the '16 Games and said that the automaker "will provide 4,500 vehicles to transport athletes, officials and journalists" during the event. Officials did not disclose financial details of the agreement, ...

Tags: Marketing and Sponsorship

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