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Indianapolis Motor Speedway Using Tagline “This Is May” To Promote '18 Indy 500

Published in SportsBusiness Daily on 01 / 18 / 18

Indianapolis Motor Speedway is using the tagline “This is May” to promote this year’s Indy 500. The campaign is similar to last year’s "Greatest Spectacle in Racing" effort in that it will show off various parts of the raceday experience as well as the many events leading up ...

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Tags: Marketing and Sponsorship, IndyCar

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United Technologies Extends WTA Title Sponsorship

United Technologies yesterday announced that it has "extended its commitment as presenting sponsor" of the WTA Connecticut Open through '17, according to Paul Doyle of the HARTFORD COURANT. UTC signed on as presenting sponsor last year , but the deal ran through '15 and there "was uncertainty ...

Tags: Marketing and Sponsorship, WTA

Russell Westbrook Graces Cover Of "NBA Live 16"

Thunder G Russell Westbook will "grace the cover" of EA's "NBA Live 16" when it launches later this year, according to Brett Molina of USA TODAY. This is the third season since the video game franchise "went on a hiatus, as developers sought to improve on the series' technical aspects." A version of ...

Tags: Marketing and Sponsorship, NBA, Electronic Arts

Marketplace Roundup

PepsiCo has become the latest global partner of the UEFA Champions League, and the competition's first in the soft drinks category. PepsiCo will use its Lay's, Gatorade and Pepsi brands to lead its association with the European club football competition. All three brands will receive Champions Leagu ...

Tags: Marketing and Sponsorship

Ortiz, Gronk Sing In Dunkin' Donuts Ad

Red Sox DH David Ortiz and Patriots TE Rob Gronkowski yesterday got in "on the summer hit single game with the release of a music video for a song that Dunkin' Donuts is calling 'Sippin'" and promotes to QSR's Iced Coffee, according to Phil Perry of CSNNE.com. Both players are "longtime spokesmen fo ...

Tags: Marketing and Sponsorship, Dunkin Donuts

Sponsorship Deals Rolling In For American Pharoah

American Pharoah Owner Ahmed Zayat and thoroughbred racing "now have a new race to run: A race to capitalize on the horse's Triple Crown victory before the excitement fades away," according to Jonathan Fahey of the AP. As the first winner of the sport's Triple Crown in 37 years, American Pharoah has ...

Tags: Marketing and Sponsorship

Nike Unveils New WWC Ad

Nike yesterday debuted an ad to "coincide with the U.S. Women's National Team's opening game in the World Cup," according to Allan Brettman of the Portland OREGONIAN. The spot -- backed by The Guess Who's "American Woman" -- "coincides with a Nike Soccer #NoMaybes marketing campaign"  ...

Tags: Marketing and Sponsorship, Soccer, Nike

Mastercard To Launch In-Seat Food App At ACC

Mastercard is "planning to enable automated in-seat food and beverage service" at Air Canada Centre this fall "with the rollout of Qkr!, a mobile phone app that acts as both a menu and payment system," according to Peter Nowak of the TORONTO STAR. Game attendees will "be able to download the ap ...

Tags: Marketing and Sponsorship, MasterCard, Toronto Raptors, Toronto Maple Leafs, Maple Leaf Sports and Entertainment

American Pharoah's Value Set To Soar

American Pharoah's Triple Crown win Saturday "made him even more valuable at stud" than his $4M in race winnings due to an incentive clause in Owner Ahmed Zayat's deal "to sell the horse's stallion rights to Coolmore Farms," according to Darren Rovell of ESPN.com. The agreement, "struck last month, ...

Tags: Horse Racing, Marketing and Sponsorship

Wheels Up Scores Big With Triple Crown, French Open

It was quite the weekend for two-year-old startup Wheels Up -- endorser Serena Williams won her 20th Grand Slam with a three-set victory over Lucie Safarova in the French Open, and hours later scored branding on Victor Espinoza, the jockey aboard the first Triple Crown winner in 37 years.  ...

Tags: Marketing and Sponsorship

Cowboys Using VR Tech For Training

The Cowboys have “inked a two-year deal with StriVR Labs, a virtual reality sports startup, to train all of its quarterbacks using a VR headset,” according to sources cited by Eric Johnson of RE/CODE. The technology “is not interactive, but instead aims to teach quarterbacks decisi ...

Tags: Marketing and Sponsorship, Dallas Cowboys

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