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Audience Analysis: ESPN Gets Strong Audience For Randy Moss "30 For 30" Documentary

Published in SportsBusiness Daily on

ESPN drew 2.17 million viewers for “Rand University” on Nov. 11, marking the net’s best documentary audience since the premiere of “The Book Of Manning” on Sept. 24, 2013 and eighth-best documentary audience since the “30 for 30” project began in ’09. ...

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04/12/12
Citi Unveils Marketing Program For London Games

Citi today unveiled its Olympic marketing program, which allows Americans to use Facebook and Twitter to direct $500,000 to non-profit sport organizations selected by the bank’s endorsed athletes. The program, which is called “Every Step of the Way,” is designed to fund U.S. Olympi ...

Tags: Marketing and Sponsorship, Citibank

04/12/12
Is Adidas Part Of Muhammad-UCLA Marriage?

Top high school basketball player Shabazz Muhammad yesterday committed to play for UCLA next year, and it “would be naive for anybody to suggest the financial relationship” adidas has with people around Muhammad “didn't factor into his decision to attend" the school, according ...

Tags: Marketing and Sponsorship, Adidas

04/12/12
CFL To Unveil New Reebok Jereys For All Eight Teams

The CFL announced yesterday that it "plans to unveil redesigned jerseys for all eight teams this spring, hoping a new line of products will boost already strong merchandise sales," according to Morgan Campbell of the TORONTO STAR. Over the past five years, the league’s merchandise revenue "has ...

Tags: Marketing and Sponsorship, CFL, Reebok

04/12/12
Marketplace Roundup

COUNTERKICKS.com’s John Brilliant reported Knicks G Baron Davis and Li-Ning “have split up.” Li-Ning “initiated an early termination” of the endorsement deal, which was originally signed in ‘08 and “not due to expire until later in 2013.” Sources said ...

Tags: Marketing and Sponsorship

04/11/12
Ping To Sell Watson's Pink Driver

Ping announced yesterday that it will sell 5,000 "limited-edition all-pink G20 drivers" similar to the one golfer Bubba Watson used during The Masters for $430 in pro shops starting on June 1, according to David Dusek of GOLF.com. Five percent of the proceeds "from the sale of the drivers will go to ...

Tags: Marketing and Sponsorship, Ping

04/11/12
NCAA Looking To Hire Agency To Improve Brand

The NCAA “is looking for an agency to help improve its branding and communications,” according to a document cited by Kunur Patel of AD AGE. The organization is "looking to hire a full-service agency for $1.25 million annually over two years to primarily ‘increase awareness of and ...

Tags: NCAA, Marketing and Sponsorship

04/11/12
Reebok, Nike Settle Dispute Over Tebow Apparel

Reebok and Nike have "agreed to settle litigation over the sale" of Jets apparel featuring QB Tim Tebow, according to Chad Bray of the WALL STREET JOURNAL. A stipulated judgment filed yesterday indicated that Reebok will recall Jets apparel featuring Tebow's name and number "from its distribution sy ...

Tags: Marketing and Sponsorship, Nike, Reebok

04/11/12
NHL Rolls Into Playoffs With 23 Official Partners

With the NHL Stanley Cup Playoffs set to begin tonight, THE DAILY presents a comprehensive list of official NHL corporate partners for the '11-12 season ( THE DAILY ). SPONSOR CATEGORY SINCE ...

Tags: Marketing and Sponsorship, NHL

04/11/12
Marketplace Roundup

MARKETING magazine's Alex Brownsell noted adidas is "rolling out its biggest UK ad campaign to date with the aim of showcasing British talent and encouraging UK consumers to 'Take The Stage'" in '12. adidas will "launch a 60-second TV ad," created by agency Sid Lee, that will feature Team G ...

Tags: Marketing and Sponsorship

04/10/12
Watson's Marketability On The Rise With Masters Win

Bubba Watson on Sunday won his first Masters tournament and he now “has the potential to be a marketing superstar in a sport that highly rewards the top players,” according to Kurt Badenhausen of FORBES.com. Watson's N-Score, which measures a sports figure’s overall endorsement pot ...

Tags: Marketing and Sponsorship, Golf

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