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Tweet Pic Of The Day....

Published in SportsBusiness Daily on 07 / 22 / 14

Wild RW  Nino Niederreiter posted an image of the Swiss cover of EA Sports' "NHL 15" bearing his likeness.

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12/20/11
Mission Products Gets NBA Marketing Rights

Mission Products has finalized a deal with the NBA under which its Court Grip and Power Grip products receive league marketing rights and can be used on NBA courts when the season tips off Sunday. What the NBA is referring to as a "merchandising partnership" will allow Mission to utilize NBA marks o ...

Tags: Marketing and Sponsorship, NBA

12/20/11
Marketplace Roundup

ESPN said that its college football and BCS ad sales “have been very strong, ‘pacing above goal.’” Company officials “attribute the uptick to a big return by the auto category and season-long support from the 15 BCS official marketing partners, including newcomers Dell ...

Tags: Marketing and Sponsorship

12/19/11
Adidas Faces Limitations With BCS Apparel License

adidas is the official supplier for BCS-licensed apparel and has created merchandise for the Univ. of Oregon in advance of their Rose Bowl appearance, but it was “prohibited from using the stylized ‘O’ that appears often on Nike-licensed merchandise, as well as the Disney-licensed ...

Tags: Marketing and Sponsorship, Adidas, Nike

12/19/11
Auction For Super Bowl Ad Space Fails To Draw Bidders

An attempt to "auction prime advertising space on Downtown Indianapolis buildings for the Super Bowl failed to attract a single bid," according to Shari Rudavsky of the INDIANAPOLIS STAR. The auction, which closed Friday night, included “about 50 Downtown buildings, all willing to b ...

Tags: Marketing and Sponsorship

12/19/11
Marketplace Roundup

SCENDAILY.com's Bob Pockrass noted if an "expected deal with Best Buy doesn't come through," driver Matt Kenseth has "confidence in team co-owner Jack Roush and general manager Robbie Reiser that his team's performance won't sag." Kenseth said, "We have too competitive of teams and run too good to b ...

Tags: Marketing and Sponsorship

12/16/11
Jockey Launches Sweepstakes Around Tebow

Jockey Thursday launched “the $1 Million Super Challenge sweepstakes,” betting that the Broncos and brand endorser, QB Tim Tebow, “will win the Super Bowl,” according to Rich Rovito of the MILWAUKEE BUSINESS JOURNAL. If the Broncos win the Super Bowl on Feb. 5, Jockey "will g ...

Tags: Marketing and Sponsorship, Denver Broncos

12/16/11
Gameday Merchandise Signs Hockey Canada

Gameday Merchandising has signed a five-year deal with Hockey Canada to sell merchandise at all of its amateur hockey events in Canada through '16. The agreement covers the International Ice Hockey Federation world junior and women’s world championships and Canada’s national age group co ...

Tags: Marketing and Sponsorship

12/16/11
Wheels & Deals

Roush Fenway Racing and Kellogg Co. announced a multiyear extension of their NASCAR partnership. Kellogg will serve as primary sponsor of the No. 99 Ford for four Sprint Cup Series races in ’12, teaming its Frosted Flakes cereal and Cheez-It crackers with driver Carl Edwards. Kellogg has serve ...

Tags: Marketing and Sponsorship, NASCAR, Kellogg, Tag Heuer, Aflac

12/16/11
Marketplace Roundup

In San Diego, Mike Freeman reported Callaway Golf named entertainer Justin Timberlake to the new position of creative director, though the title is “largely ceremonial.” While he is “not an employee,” Callaway Golf Senior VP Jeff Colton said that Timberlake “will consul ...

Tags: Marketing and Sponsorship

12/15/11
Callaway Golf Shoots New Ad Campaigns In Vegas

Callaway Golf and its roster of endorsers, including Arnold Palmer and Phil Mickelson, are in Las Vegas this week “to shoot TV commercials, print ads and online footage for two separate campaigns,” according to Carol Cling of the LAS VEGAS REVIEW-JOURNAL. The Mirage's “signature vo ...

Tags: Marketing and Sponsorship, Golf, Callaway Golf

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