Featured Story

Daily Digit....

Published in SportsBusiness Daily on 03 / 05 / 15

15 – Number of clubs that have scheduled MLB Ambassador for Inclusion Billy Bean for a visit during ’15 Spring Training ( “OTL Extra, ESPN3, 3/5 ).

Read More

More Stories

07/26/12
Computer Company Lenovo Partners With NFL

Lenovo yesterday announced a three-year partnership with the NFL, making the company the league's official laptop, desktop and workstation sponsor. The deal will allow Lenovo use of NFL-owned trademarks in marketing and advertising activities. Plans include advertising and promotions in retail outle ...

Tags: Marketing and Sponsorship, NFL, Lenovo

07/26/12
Bolt's Virgin Media Ad Taken Off U.K. Air

U.K.'s advertising watchdog has banned Virgin Media's multimillion-pound TV campaign featuring Gold Medal-winning Jamaican sprinter Usain Bolt, ruling that the cable firm "could not deliver on a promise relating to superfast broadband," according to Mark Sweney of the GUARDIAN. Virgin Media's "high- ...

Tags: Marketing and Sponsorship

07/26/12
Regional Banks Sign College Deals

Two banks have struck college sponsorship deals that will give them rights on both coasts. Bank of the West has extended its deals to be the official bank at UCLA and Cal-Berkeley, while adding a deal with the Rose Bowl. On the east coast, Webster Bank will be the new official bank of UConn. Both de ...

Tags: Marketing and Sponsorship, NCAA

07/26/12
College Marketing Notes

ESPN.com’s Zach McCann wrote Univ. of Kentucky football fans “have been interacting via the Twitter hashtag #WeAreUK for the past several years.” Now Lexington-based Cornett Integrated Marketing Solutions, which handles UK’s marketing, has “decided to take the Twitter ...

Tags: Marketing and Sponsorship, NCAA

07/25/12
Penn State Sponsors Staying On For Now

Although State Farm announced yesterday it would drop its sponsorship of Penn State Univ., most business partners said that they are “staying on for now,” according to Charles Thompson of the Harrisburg PATRIOT-NEWS. Nike North America Media Relations Manager KeJuan Wilkins in an e-mai ...

Tags: Marketing and Sponsorship

07/25/12
Chevy Signs Four-Year Deal With Liverpool

EPL club Liverpool has signed a four-year deal with Chevrolet in which the U.S. car brand will become its official automotive partner. The deal, running through the '15-16 EPL season, includes signage at Anfield, inventory within Liverpool's online and offline editorial outlets, and player appearanc ...

Tags: Marketing and Sponsorship, General Motors, Soccer, English Premier League

07/25/12
Despite Army Backing Out, SHR To Field Three Teams

NASCAR driver and Stewart-Haas Racing Owner Tony Stewart said that the organization "is still working toward fielding three Sprint Cup teams in 2013 with Ryan Newman driving one of those cars, despite losing the U.S. Army sponsorship for next year," according to Bob Pockrass of SPORTING NEWS. Newm ...

Tags: Marketing and Sponsorship, NASCAR

07/25/12
Marketplace Roundup

The WALL STREET JOURNAL’s Jason Gay writes professional sports “are nothing if not an advertising vessel” as sponsors “invade nearly every inch of the action.” But there is “still a slice of taboo territory in U.S. sports: the uniforms.” This is “gener ...

Tags: Marketing and Sponsorship

07/24/12
State Farm Drops Penn State FB Sponsorship

State Farm has "dropped its sponsorship of Penn State football for the upcoming season, with plans to remove its signage from Beaver Stadium and pull its radio commercials from broadcasts for home games," according to Ron Dicker of the HUFFINGTON POST. The announcement came in the wake of heavy sanc ...

Tags: Marketing and Sponsorship, State Farm

07/24/12
Pepsi Announces Deal For SB Halftime Show

Pepsi today formally announced it has “struck a multiyear deal” with the NFL to sponsor the Super Bowl halftime show , according to Candice Choi of the AP. Financial terms and the exact duration of the deal were not disclosed but Pepsi said that it “also bought 60 seconds of ad ti ...

Tags: Marketing and Sponsorship, PepsiCo

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug