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Drink It In: Monster Energy Officially Takes Over Title Sponsorship Of Top NASCAR Series

Published in SportsBusiness Daily on 12 / 02 / 16

Monster Energy officially has reached a deal to serve as the title sponsor for NASCAR’s premier series beginning with the ’17 season. Precise details of the partnership are still being worked out, including the length of the deal. NASCAR on Thursday would only say it was a multiyear deal...

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Tags: Marketing and Sponsorship, NASCAR

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Fashion Execs Keeping Close Eye On FIFA World Cup

The fashion world "is ready" for the upcoming FIFA World Cup, as every four years, designers "have a chance to locate, scout and mint a new fashion star" among the top players of the tournament, according to a Fashion & Style section piece by John Koblin of the N.Y. TIMES. Man of the World magaz ...

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Heat Licensees Finding New Ways To Market Team

As the Heat "make their fourth straight trip to the NBA Finals, marketers are finding new ways to promote the team, the league and related businesses," according to Doreen Hemlock of the South Florida SUN-SENTINEL. Heat fans just in time for the Finals "now have their own local beer." Miami-based W ...

Tags: Miami Heat, Marketing and Sponsorship

UA Looks For ClutchFit To Help Drive Footwear Sales

Under Armour "is banking on a new fabric that conforms to the foot like a second skin to help the company break into the crowded athletic shoe market," according to Lorraine Mirabella of the Baltimore SUN. The company "is promoting its newly developed ClutchFit -- a lightweight, stretch material des ...

Tags: Under Armour, Marketing and Sponsorship

Gatorade Apologizes For Taking Shots At LeBron

Gatorade has apologized "for comments posted to the company's Twitter feed" after Heat F LeBron James was forced to leave the end of Game 1 of the NBA Finals Thursday night due to cramps, according to Tim Reynolds of the AP. The company released a statement that read, "Our apologies for our response ...

Tags: Gatorade, Marketing and Sponsorship, Miami Heat, Powerade

H-E-B's Spurs Ad Campaign Drawing Plaudits

San Antonio-based grocer H-E-B's ad campaign featuring Spurs players is "getting a lift -- and some national attention" -- thanks to the the club's run to the NBA Finals, according to Claudia Grisales of the AUSTIN AMERICAN-STATESMAN. The campaign features Tim Duncan, Tony Parker, Manu Ginobili ...

Tags: San Antonio Spurs, Marketing and Sponsorship

Chrome Reportedly Draws $500,000 From Sponsors

California Chrome enters the Belmont Stakes Saturday sporting sponsorship deals with Skechers and Breathe Right "worth $500,000 each," according to Richard Morgan of the N.Y. POST. A source said that the agreements "make the 3-year-old colt the first horse ever to get two such endorsements before a ...

Tags: Marketing and Sponsorship, Horse Racing, Skechers

BNP Paribas Sanctions Could Hurt Tennis

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Some Colleges Not Selling Star Player Jerseys

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Marketplace Roundup

Skechers Performance Division has signed a multiyear deal with golfer Matt Kuchar who will be its first brand ambassador and the face of the Skechers GOgolf line. Kuchar will be featured in a global campaign that covers TV, print, digital and outdoor mediums. Skechers Performance Division will also ...

Tags: Marketing and Sponsorship

Breathe Right To Co-Sponsor Belmont Stakes

GlaxoSmithKline’s Breathe Right nasal strip brand is “announcing plans to not only be a co-sponsor” of Saturday's Belmont Stakes, but to “hand out at least 50,000 of its nasal strips to adult fans attending the race,” according to Bruce Horovitz of USA TODAY. These are ...

Tags: Marketing and Sponsorship, Horse Racing, GlaxoSmithKline

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