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FIFA Sponsors Have Yet To Pull Out Of Deals In Wake Of Corruption Indictments

Published in SportsBusiness Daily on 05 / 29 / 15

While many FIFA sponsors have "advertised their concerns" amid the scandal that broke this week, none of them so far "have said they are pulling out of their deals," according to a front-page piece by Vranica, Mickle & Robinson of the WALL STREET JOURNAL. 21 Sports & Entertainment Marketing ...

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Tags: Marketing and Sponsorship, FIFA, Visa, Adidas, Hyundai, Sony

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Danica To Appear In Go Daddy Super Bow Spots

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Lowe's Renews Bobcats Sponsorship

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MLL Player Upset With Sponsor's Campaign

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Marketplace Roundup

The GLOBE & MAIL's Bruce Dowbiggin reported unless there is "something unusual in the deal between" the NHL and Molson Coors, the brewer " can seek compensation only after 25 percent of the regular schedule is lost." All sponsor contracts with the NHL "typically have similar language defining w ...

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Liberty Mutual Signs With USOC Through '16

Liberty Mutual has signed on as the official property, life & casualty insurance company of the USOC, replacing Allstate. The deal announced today will cover the '14 Sochi and '16 Rio de Janeiro Games. The agreement is valued at $15-20M over that period and makes Liberty Mutual one of ...

Tags: Marketing and Sponsorship, USOC

Molson Coors Sales Hit Hard By Lockout

Molson Coors President & CEO Peter Swinburn yesterday said that once the NHL lockout ends, the company “will seek financial compensation from the league over the negative impact that a lack of games has had on the hockey league sponsor,” according to Ross Marowits of the CP. Swinburn ...

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MSG Network Pulls Knicks Posters

The MSG Network said that it would “take down all posters associated with its recent advertising campaign, which generated buzz but also was considered controversial ,” according to Darren Rovell of ESPN.com. The network confirmed an ad seen in N.Y. on Tuesday "as well as what is believ ...

Tags: Marketing and Sponsorship, MSG Network, New York Knicks

Oakley To Sponsor Tour De France

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USAA Activating Miltary-NFL Tie-In

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