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Hornets Sign Multiyear Deal With FanDuel Estimated To Be In Mid-Six Figures

Published in SportsBusiness Daily on 07 / 28 / 15

FanDuel has "signed on as a sponsor" of the Hornets as part of an agreement "worth an estimated $300,000 to $500,000 per year," according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. Terms were not disclosed, but sources said that the value of the multiyear agreement is in the "mid-six figure...

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Tags: Marketing and Sponsorship, Charlotte Hornets, NBA

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IMG Wins WVU Multimedia Rights

IMG College has won the multimedia rights to West Virginia Univ., one of the few remaining schools that had managed and marketed its rights in-house. Terms of the deal were not available. IMG College, which owns the rights to more than 80 universities across the country, is working through the final ...

Tags: IMG, Marketing and Sponsorship

49ers QB Files To Trademark "Kaepernicking"

49ers QB Colin Kaepernick “applied to trademark” the term “Kaepernicking” on Jan. 14, just two days after his breakthrough win against the Packers in the NFL playoffs, according to Eric Branch of the S.F. CHRONICLE. The trademark filing “indicates Kaepernick intend ...

Tags: Marketing and Sponsorship, San Francisco 49ers

Marketplace Roundup

GOLF.com's Mike Walker reported Luke Donald yesterday announced a contract extension "with his longtime sponsor Mizuno." Terms of the deal were not disclosed. Donald "tested the waters with other equipment companies before deciding to stay at Mizuno, which he's been playing since his college days at ...

Tags: Marketing and Sponsorship

Coke Unveils '13 Super Bowl Spot

Coca-Cola hopes to build on its strong showing in last year's Super Bowl with a ’13 ad that gets fans involved via social media and allows them to vote on a commercial to debut immediately following this year’s game. The company yesterday debuted its 60-second “Mirage” sp ...

Tags: Marketing and Sponsorship, Coca-Cola, NFL

Should Super Bowl Ads Be Released Early?

The big debate surrounding this year's Super Bowl is “should advertisers release their commercials early,” according to Meg James of the L.A. TIMES. During the last two years, a “growing number of Super Bowl advertisers have unveiled their spots several days before the big g ...

Tags: Marketing and Sponsorship, NFL

Woods, Mickelson Top List Of Golf Earners

Tiger Woods and Phil Mickelson made a combined $131.5M in on-and-off-course earnings in ’12, according to a ranking of the top 50 earners in the sport compiled by GOLF DIGEST. The top 50 collectively earned more than $400M off the course last year. Despite Woods’ loss of “a ha ...

Tags: Marketing and Sponsorship, Golf

Textron Hopes To Raise Sales With EGR Deal

Textron, which today  announced a 10-race sponsorship with Earnhardt Ganassi Racing for the No. 1 NASCAR Sprint Cup Chevy driven by Jamie McMurray, is eyeing sales increases across the NASCAR industry for its Cessna airplanes, Bell helicopters, E-Z-Go golf carts and Bad Boy Buggies ATVs. Speak ...

Tags: Marketing and Sponsorship, NASCAR

Reebok Unveils "Rampage" Jackson Ad Campaign

UFC fighter Quinton “Rampage” Jackson will “appear in an ad campaign for a pair of training shoes Reebok is marketing as ‘All Terrain Vehicle’” as he prepares for his final fight with the MMA outfit on Saturday at "UFC on Fox 6" in Chicago, according to Kev ...

Tags: Marketing and Sponsorship, Reebok, UFC

Nike Hosts Three-Month Accelerator Program

Nike beginning in March will "host 10 companies for a three-month, mentor-driven" Nike+ Accelerator program, facilitated by Colorado-based company TechStars, according to Allan Brettman of the Portland OREGONIAN. Mentors for the program include Nike VP/Digital Sport Stefan Olander and Foursquare co- ...

Tags: Marketing and Sponsorship, Nike

49ers Merchandise Sales Up 240%

49ers fever "has gripped the Bay Area, and merchants are poised to cash in" on the team's first Super Bowl appearance in 18 years, according to a front-page piece by Heather Somerville of the SAN JOSE MERCURY NEWS. Niners gear was a "hot seller even before Sunday's NFC Championship victory," as ...

Tags: Marketing and Sponsorship, San Francisco 49ers

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