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Nike Drops Suit Against Boris Berian, Allowing Him To Sign With New Balance

Published in SportsBusiness Daily on 06 / 24 / 16

Nike has "dropped its controversial lawsuit against American runner Boris Berian," according to Jeff Manning of the Portland OREGONIAN. A day after saying in federal court that it "would suffer 'irreparable harm' if it allowed Berian to leave Nike and go instead to New Balance, Nike without elaborat...

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Tags: Marketing and Sponsorship, Nike, New Balance

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NBC Stops Taking Sochi Ad Orders

NBC "has stopped taking ad sales orders" for the Sochi Olympics, as the net "is reserving an undetermined number of ad units for advertisers in case it does not hit ratings guarantees," according to John Ourand in this week's SPORTSBUSINESS JOURNAL. Olympic networks "typically hold ad spots back in ...

Tags: NBC, Marketing and Sponsorship

Johansson Stars In SodaStream Super Bowl Ad

Actress Scarlett Johansson provides the voice of an operating system in the movie "Her" and in a Super Bowl ad "will try something similar by providing a demonstration of a SodaStream home soda-making system," according to Stuart Elliott of the N.Y. TIMES. The ad, which is scheduled to run in the fo ...

Tags: Marketing and Sponsorship, Super Bowl

NBA Debuts Nickname Jerseys For Heat-Nets

The Heat and Nets on Friday debuted the teams' customized jerseys featuring "popular nicknames, initials (and) name abbreviations,” according to ESPN's Mike Breen. Most of the nicknames are "pretty self-evident, we can guess what each player is.” ESPN’s Jeff Van Gundy said, &l ...

Tags: Marketing and Sponsorship, Miami Heat, NBA

Marketplace Roundup

Etihad Airways yesterday announced that it has signed golfer Martin Kaymer "as the latest addition to its Guest Ambassador programme." ARABIANBUSINESS.com's Andy Sambidge reported Kaymer "will work on a series of initiatives to raise Etihad's brand in Germany and other key markets around the world." ...

Tags: Marketing and Sponsorship

Sources: Under Armour Inks Notre Dame

The Univ. of Notre Dame will "switch from wearing adidas for all its team sports to Under Armour when the current deal expires at the end of the school year," according to sources cited by Darren Rovell of ESPN.com. Terms of the deal, which is "expected to be signed in the very near future, are not ...

Tags: Marketing and Sponsorship, Adidas, Under Armour

Execs Address Controversy In PartyPoker Deal

Bwin.Party Digital Entertainment CEO Norbert Teufelberger on Thursday "expertly fired a pre-emptive strike at possible critics" of Bwin brand  PartyPoker's partnership with the 76ers, Devils and Prudential Center  "by not ducking or trying to put a sweet side on the business he operat ...

Tags: Marketing and Sponsorship, New Jersey Devils, Philadelphia 76ers

Nike Unveils Super Bowl Apparel Line

Nike on Thursday "unveiled a line of products" for Super Bowl XLVIII at MetLife Stadium in an "attempt to combat potential freezing conditions" for the Feb. 2 game, according to ESPN's Keith Olbermann. Players will have the "option to wear a dry-fit base layer with a hood underneath their uniforms." ...

Tags: Marketing and Sponsorship, Super Bowl, Nike

Kara Goucher In Talks To Leave Nike?

U.S. Olympian Kara Goucher, who for much of the '12 London Games "was the face of Nike distance running, may be leaving the swoosh behind," according to sources cited by Sara Germano of the WALL STREET JOURNAL. A source said that Goucher is "actively negotiating for another primary endorsement contr ...

Tags: Marketing and Sponsorship, Nike

76ers, Devils Ink PartyPoker Deal

The 76ers and Devils have "signed a multiyear marketing agreement" with PartyPoker, becoming "the first major U.S.-based professional sports teams to align themselves with online gambling," according to Scott Soshnick of BLOOMBERG NEWS. The agreement between the unit of Gibraltar-based Bwin.Party D ...

Tags: Marketing and Sponsorship, New Jersey Devils, Philadelphia 76ers

FS Indiana Benefiting From Pacers' Success

The Pacers are "packing in advertisers" for telecasts on FS Indiana, as by early December, inventory on the net was "sold out for that month" and more than 90% sold out "for the entire season," according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. FS Indiana Senior VP & GM Jack Do ...

Tags: Indiana Pacers, Marketing and Sponsorship, Fox

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