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Nationwide, Axalta To Stay On No. 88 With Alex Bowman Replacing Dale Earnhardt Jr.

Published in SportsBusiness Daily on 07 / 21 / 17

Alex Bowman will have support from longtime Dale Earnhardt Jr. sponsors Nationwide and Axalta for the "bulk of the season" next year when he takes over the No. 88 Monster Energy Cup Series Chevy, according to Bob Pockrass of ESPN.com. Hendrick Motorsports on Thursday announced a "one-year deal" with...

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Tags: Marketing and Sponsorship, NASCAR

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Tags: Marketing and Sponsorship, Dallas Cowboys, Minnesota Timberwolves

UK Opposes Lorillard's "Blu Nation" Trademark

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Marketplace Roundup

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Tags: Marketing and Sponsorship

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Tags: Marketing and Sponsorship, NCAA

Newcastle Crowdsourcing Super Bowl Ad

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