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Intel's $400M Deal With IOC Depends Largely On Cooperation From Existing Olympic Partners

Published in SportsBusiness Daily on 06 / 22 / 17

Intel is bringing leading technology to the #Olympics - from drones to 5G. See the full announcement at https://t.co/PGWRAoqdN0 . pic.twitter.com/PBJ4FEfNrJ — Intel (@intel) June 21, 2017 Intel will pay about $400M in cash and in-kind value through ‘24 for the right to...

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Tags: Marketing and Sponsorship, Intel Corp., IOC, USOC

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Geico Renews Deal With Mets

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Nationwide To Run SB Ad For First Time Since '07

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Tags: Marketing and Sponsorship, Super Bowl, NBC

Bouchard's Nike Contract Nearing Expiration

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Tags: Marketing and Sponsorship, Nike, IMG

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NBA Hires Translation To Handle Creative

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Tags: NBA, Marketing and Sponsorship

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