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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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09/15/11
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Watch The Clip In Minneapolis, Joe Christensen noted Twins C Joe Mauer's "work as a pitch man" has caused "some backlash, including some within his own clubhouse, with ...

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09/14/11
Nike Allows Colleges To Use Other Bats

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09/14/11
Tacchini May Struggle To Pay Djokovic Bonuses

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Tags: Marketing and Sponsorship, Tennis

09/14/11
Nike Unveils New Pro Combat Uniforms

Nike yesterday unveiled its newest Pro Combat college football uniforms and “some chat room and Twitter comments were negative and decried the turn from the traditional green and white uniforms” of Michigan State Univ., according to Greg Johnson of the GRAND RAPIDS PRESS. Nike and MSU sa ...

Tags: Marketing and Sponsorship, Nike

09/14/11
Retailers Poke Fun At Ohio State-Miami Game

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Tags: Marketing and Sponsorship

09/14/11
NBA Kings' Evans To Endorse VBlast Water Line

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Tags: Marketing and Sponsorship, Sacramento Kings

09/14/11
Marketplace Roundup

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09/13/11
Honda Renews Deal With NHL

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Tags: Honda, NHL, Marketing and Sponsorship

09/13/11
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09/13/11
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