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Published in SportsBusiness Daily on 11 / 26 / 14

"The design is very nice: the color. We'll see. We've got to play with it first, but I think it'll be fine. It looks good, so I think it's a good idea by the NBA" – Magic C Nik Vucevic , on the sleeved jerseys his team will debut tonight at home against the Warriors ( ORLANDO SENTINEL, ...

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04/23/12
5-hour Energy Signs Bowyer For 37 Of 38 Races

5-hour Energy began the year planning to sponsor NASCAR driver Clint Bowyer's No. 15 Michael Waltrip Racing Sprint Cup entry for “about two-thirds of the season," but the company announced Friday it "would pick up the remaining races of the year," according to Jim Utter of the CHARLO ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

04/20/12
Subway Signs RG3 As Latest Endorser

Subway has signed '11 Heisman Trophy winner Robert Griffin III to an endorsement deal in time for next week’s NFL Draft. Subway will activate with print ads in SI and USA Today. TV spots are also likely, but no shoot has been scheduled. The QSR next week will build an RGIII bust from its curre ...

Tags: Marketing and Sponsorship

04/20/12
F1 Sponsors Not Hosting Clients In Bahrain

Western companies are “opting not to entertain clients and partners" at this weekend's F1 Bahrain Grand Prix after calls for "sponsors to boycott the event because of political turmoil,” according to Bergin & Weir of REUTERS. A source said that Royal Dutch Shell, which sponsors the F ...

Tags: Marketing and Sponsorship, Formula One, Motorsports

04/20/12
Nike Introduces Twitter RSVP Policy

Nike has “introduced a system called Twitter RSVP to manage product launches and create a virtual customer line through the social media platform,” according to Allan Brettman of the Portland OREGONIAN. The policy would “appear to end the practice of standing in line for hours (or ...

Tags: Marketing and Sponsorship, Nike

04/19/12
NHL Sponsors Concerned About Violence

Some NHL sponsors are "quietly expressing concern to the league about the possibility of their own image being tarnished" by the mounting number of " violent attacks on star players ," according to Houpt & Ladurantaye of the GLOBE & MAIL. But even as "many Canadians wring their hands over th ...

Tags: Marketing and Sponsorship, NHL

04/19/12
Aviva Signs Four-Year Deal To Sponsor EPL club

EPL club Norwich City yesterday "announced an extended sponsorship deal with Aviva," and the four-year shirt deal "means the longest commercial partnership in the club's history," spanning eight years to '16, according to Donovan Blake of ITV.com. The club unveiled its "new home kit for next sea ...

Tags: Marketing and Sponsorship, English Premier League

04/19/12
Oly Marketers Look To Social Media

The London Games are 99 days away and advertisers “hope that social media will do much of the heavy lifting in raising brand profiles, by getting consumers to chat about promotions online,” according to Sarah McBride of REUTERS. Samsung recently launched its U.S. Olympic Genome Project, ...

Tags: Marketing and Sponsorship

04/19/12
Chips & Putts

In Chicago, Shia Kapos noted golfer Padraig Harrington collected $200,000 from a sponsorship auction to raise money for a foundation "set up to help care” for his wife’s injured cousin. Harrington wore the logos for Clune Construction Co., security company IdentityX and Ireland-based Bla ...

Tags: Marketing and Sponsorship

04/19/12
Marketplace Roundup

In Atlanta, Michael Carvell noted the Univ. of Missouri has purchased 16 billboards announcing the university’s move to its new conference that read, “Proud To Be SEC: Mizzou,” including eight billboards “that have been placed out of state.” There are “three ...

Tags: Marketing and Sponsorship

04/18/12
Marlins Sponsor Wants Signs Down During Controversy

A week after Marlins manager Ozzie Guillen's public apology for recent remarks regarding Fidel Castro, "there are hints that his remarks have done some damage," as Miami-based Medicare health plan Preferred Care Partners has notified the Marlins that it "wanted the company’s signage removed fr ...

Tags: Miami Marlins, Marketing and Sponsorship

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