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NFL To Let Cardinals Fans Preview Super Bowl XLIX Stadium App

Published in SportsBusiness Daily on 12 / 21 / 14

The NFL at today’s Seahawks-Cardinals game will allow fans to preview the Super Bowl Stadium App in advance of the Feb. 1 game at Univ. of Phoenix Stadium. The mobile app, which is available for both iOS and Android devices, allows users to access three types of video content – in-game h...

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Marketplace Roundup

In Portland, Allan Brettman wrote sales of Nike-brand NFL jerseys are “off to a brisk start.” The jerseys went on sale April 27 and SportsOneSource analyst Matt Powell said that jersey sales were about 100% higher "in the first week of availability compared to the same period last year. ...

Tags: Marketing and Sponsorship, Nike, NFL, Olympics, Samsung, PepsiCo

RGIII Endorses EvoShield Protective Gear

Athletic protective gear company EvoShield on Thursday signed Redskins QB Robert Griffin III to an endorsement deal after Griffin “had carved the niche market out of his adidas deal so that he could sign with the brand,” according to Darren Rovell of CNBC.com. EvoShield Product Developme ...

Tags: Marketing and Sponsorship, Washington Redskins

Indy Toronto Signs Craft Brewers As Sponsors

The Izod IndyCar Series Honda Indy Toronto announced Thursday that Toronto-based Amsterdam Brewery and Muskoka Brewery "had signed on as sponsors, replacing Labatt, whose three-year deal as beer sponsor ended last summer,” according to Josh Rubin of the TORONTO STAR. Muskoka and Amsterdam will ...

Tags: Marketing and Sponsorship, Labatt Brewing, Molson Breweries, NHL, IndyCar

Military's Pro Sports Sponsorships On Chopping Block

The U.S. House of Representatives Appropriations Committee Thursday approved a $608B defense bill with an amendment attached that could ban military sponsorship of professional sports, according to Dustin Long in a special to USA TODAY. NASCAR Sprint Cup drivers Dale Earnhardt Jr., Ryan Newman and A ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports, IndyCar

Country Time Enlists Brees, Waltrip

Kraft Foods’ brand Country Time -- which is launching its first new flavor in 14 years -- this week launched a social and digital marketing campaign featuring Saints QB Drew Brees, NASCAR driver Michael Waltrip and actress Kristin Chenoweth. The brand created a tea and lemonade drink, &ld ...

Tags: Marketing and Sponsorship, Kraft Foods

Marketplace Roundup

Delta Air Lines and the NHL Rangers are hosting a flight from N.Y.’s LaGuardia Airport to New Jersey’s Newark Airport to transport more than 80 fans to Game Three of the Eastern Conference Finals on Saturday afternoon at Prudential Center. On Thursday, fans that already had tickets to th ...

Tags: Marketing and Sponsorship

Skechers Agrees To Settlement For Toning Shoes

Skechers yesterday agreed to pay $50M to "settle false-advertising allegations" by the FTC and attorneys general of 44 states, according to Jim Puzzanghera of the L.A. TIMES. Most of the money “will be used to provide partial refunds to consumers who paid $60 to $100 a pair for shoes.” F ...

Tags: Marketing and Sponsorship

Daytona Speedway Announces Florida Lotto Partnership

Daytona Int'l Speedway has signed a promotional partnership with the Florida Lottery that will bring the national Powerball drawing to the track after the NASCAR Sprint Cup Series Coke Zero 400 on July 7. In addition to holding a national drawing for one of the nation's biggest lottery's at the trac ...

Tags: Marketing and Sponsorship, International Speedway Corp., Motorsports

On Campus: Bank Shot For Geno?

In Hartford, Kenneth Gosselin reported Massachusetts-based Berkshire Hills Bancorp “intends to enter into a marketing agreement" with UConn women's basketball coach Geno Auriemma after the company's Berkshire Bank recently "acquired Connecticut Bank & Trust Co.” Auriemma also was "na ...

Tags: Marketing and Sponsorship

Wheels & Deals

Mountain Dew and Dale Earnhardt Jr. have teamed with Warner Bros. Pictures’ and Legendary Pictures’ “The Dark Knight Rises” for a promotion that allows fans to determine which of four “Dark Knight”-inspired paint schematics will appear on Earnhardt’s No. 88 ...

Tags: Marketing and Sponsorship, NASCAR

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