Featured Story

2014 SBJ/SBD Reader Survey Seeks Your Input On Sports Business

Published in SportsBusiness Daily on 10 / 24 / 14

It’s time to make your opinion known as the 10th annual SportsBusiness Journal/SportsBusiness Daily Reader Survey is underway. The survey features 100 questions across leagues, teams, facilities, sponsorship, media, and more. Some of the questions that you will find in this year's survey are...

Read More

Tags: People and Pop Culture

More Stories

03/19/12
BofA Cutting Some NASCAR Track Sponsorships

Bank of America has “cut back on some” of its NASCAR track sponsorships, according to Kristen Pittman of the CHARLOTTE OBSERVER. The Charlotte-based bank last year decided “not to renew agreements with nine speedways around the country -- including four venues owned by Concord-base ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports, Bank of America

03/19/12
MLS Names Sid Lee New Ad Agency

MLS has hired Sid Lee, Montreal, as its "new advertising agency of record," according to Terry Lefton in this week’s SPORTSBUSINESS JOURNAL. The move is part of an "overall marketing ramp-up" by MLS under interim CMO Howard Handler. Handler said that Sid Lee was "developing a new campaign for ...

Tags: Marketing and Sponsorship, MLS

03/19/12
Panini Signing Deal With USA Baseball

Panini America will announce at today’s Industry Summit in Las Vegas that it has added USA Baseball to its roster of U.S. trading-card licenses. As the official trading card, Panini gets rights to USA Baseball marks and national team players, which will initially be used in an October "Pr ...

Tags: Marketing and Sponsorship

03/19/12
UNC Sponsorship Dollars At Risk From Bowl Ban

The Univ. of North Carolina's contracts with Nike and Learfield Sports contain clauses "that allow the companies to pay UNC less" for being banned from playing in a bowl game, and those clauses "could cut the department's revenue enough to put its budget in the red for the better part of a decade," ...

Tags: NCAA, Nike, Marketing and Sponsorship

03/19/12
Chips & Putts

GOLF WORLD MONDAY's Geoff Shackelford reports Fry's Electronics CEO John Fry and Frys.com Open Tournament Chair Kathy Kolder wrote a letter to PGA Commissioner Tim Finchem in which they explain their "'concern about continuing our sponsorship' if a proposal to only award half-FedEx Cup points for fa ...

Tags: Marketing and Sponsorship, PGA Tour, LPGA, Kia Motors

03/19/12
Marketplace Roundup

In this week's SPORTSBUSINESS JOURNAL, Terry Lefton reports NFL coaches’ headsets “will be festooned with different logos next season, as Motorola is out as a league sponsor after 13 years.” Sources said that Motorola “had an offer on the table of about $50 million a year ove ...

Tags: Marketing and Sponsorship

03/16/12
Herbalife Renews Deal With Galaxy

The MLS Galaxy have signed a record 10-year, $44M renewal with Herbalife that continues to make the company the team’s jersey sponsor. In addition, L.A.-based Herbalife will also continue to be the presenting sponsor of the defending MLS Cup. Galaxy officials said that the new deal is the lon ...

Tags: Marketing and Sponsorship, Los Angeles Galaxy

03/16/12
Bojangles' To Title Darlington Cup Race

Charlotte-based QSR Bojangles has signed a five-year deal to serve as the title sponsor of the annual NASCAR Sprint Cup race at Darlington Raceway. The Bojangles Southern 500 will be held on May 12. The deal also allows Bojangles' to serve its products at five ISC-owned tracks (Bojangles ). In So ...

Tags: Marketing and Sponsorship

03/16/12
Linsanity Seems To Be Slowing Down

The excitement around Knicks G Jeremy Lin has “quieted down in all sorts of ways” off the court, according to Zach Schonbrun of the N.Y. TIMES. Cosby Sporting Goods’ location near MSG has seen sales of Lin T-shirts go “from an average of 70 per day to only a handful as of las ...

Tags: Marketing and Sponsorship

03/16/12
Visa Launches European Campaign For London Games

Visa Europe is launching its “flagship pre-Olympics ad campaign” featuring Jamaican sprinter Usain Bolt, and the campaign “advances the company’s ‘Life flows better with Visa’ creative theme to focus on the speed of its latest contactless and mobile payment produc ...

Tags: Marketing and Sponsorship, Visa

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug