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CBS Could See Strong Audience For Arkansas-Kentucky Hoops

Published in SportsBusiness Daily on 02 / 27 / 15

The undefeated Kentucky men’s basketball team tomorrow plays its final regular-season game against a ranked opponent – No. 18 Arkansas – on CBS at 4:00pm ET. UK’s three CBS games to date this season have averaged 2.6 million viewers, with its top CBS audience on Dec. 13 again...

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Adam Scott's British Open Meltdown Could Cost Him

Golfer Adam Scott's collapse during the final holes of the British Open could “cost him a small fortune in sponsorship arrangements,” according to Tom Cowie of Australian e-magazine CRIKEY. Scott, an Australian native, bogeyed the last four holes of the tournament to lose to Ernie Els by ...

Tags: Marketing and Sponsorship

Buffalo Wild Wings Signs On With Tempe Bowl Game

The Valley of the Sun Bowl Foundation and Buffalo Wild Wings yesterday formally announced a deal making the restaurant chain the title sponsor of the annual bowl game in Tempe, Ariz., between the Big Ten and Big 12 conferences. The restaurant replaces Tempe-based Insight, which had been the title s ...

Tags: Marketing and Sponsorship

Michigan Unveils Alternate Uniform For Alabama Game

The Univ. of Michigan football team will "wear a special jersey for the season opener against defending national champion Alabama on Sept. 1 in the Cowboys Classic game at Cowboys Stadium," according to Angelique Chengelis of the DETROIT NEWS. UM last night unveiled the special edition adidas unifor ...

Tags: Marketing and Sponsorship, Adidas

Sponsors Congratulate Wiggins On Victory

Sky, Jaguar and Gatorade have “whisked out press ads” in yesterday’s U.K. papers to “congratulate Bradley Wiggins on his feat of becoming the first Briton to win the Tour de France,” according to Daniel Farey-Jones of MARKETING magazine. The win “vindicates Sky& ...

Tags: Marketing and Sponsorship, Sky Sports

Marketplace Roundup

The BOSTON HERALD reported Patriots WR Wes Welker, who “underwent a hair restoration procedure last month at Leonard Hair Transplant Associates, will appear later this year in television, radio and print ads with Dr. Robert Leonard to talk about his experience and to raise awareness about hair ...

Tags: Marketing and Sponsorship

AmEx Inks Five-Year Deal With Nets, Barclays Center

American Express has become a "founding partner of the Brooklyn Nets and their new arena after signing a five-year deal," according to Don Muret of SPORTSBUSINESS JOURNAL. Sources valued the agreement at "more than" $2M annually. As the official credit card of the Nets and Barclays Center, AmEx "rec ...

Tags: Brooklyn Nets, Marketing and Sponsorship

Lotus Likely To End IndyCar Deal After '12

Engine manufacturer Lotus "is planning to depart" the Izod IndyCar Series "with four years left on its five-year commitment, and once those talks are concluded, Chevy and Honda would be the primary engine suppliers for at least the 2013 season," according to Marshall Pruett of SPEEDTV.com. Breaking ...

Tags: Marketing and Sponsorship, IndyCar

National Guard Questions Sponsorships

National Guard Association President Retired Maj. Gen. Gus Hargett Jr. said that the organization “must do a better job of proving the value of its sport sponsorships, including with Dale Earnhardt Jr. in NASCAR, or it should get out of them,” according to Dustin Long of USA TODAY. Congr ...

Tags: Marketing and Sponsorship, NASCAR

Dale Jr.'s Production Company Taking Off

NASCAR driver Dale Earnhardt Jr. uses his Hammerhead Entertainment outlet to “retain creative control over his projects,” according to Lee Spencer of FOXSPORTS.com, who wrote under the header, “Junior Expands Brand Beyond Racing.” Earnhardt created the production co ...

Tags: Marketing and Sponsorship

Giant Golf Ball Promo For '13 PGA Championship

Golf Balls on Parade, a campaign to support the PGA Championship and local community for the '13 PGA Championship at Oak Hill Country Club in Rochester, "features six-foot fiberglass golf balls that will be decorated by local artists and showcased in western New York," according to Ryan Miller of th ...

Tags: PGA Tour, Marketing and Sponsorship

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