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Published in SportsBusiness Daily on 07 / 30 / 14

84%  – Percentage of respondents to a poll on BUFFALONEWS.com who want Terry Pegula to be the Bills' next owner. Following Pegula, Donald Trump earned 6% of votes,  Jon Bon Jovi  and his Toronto group 3%, Tom Golisano 3%, and a "yet-to-be-discussed owner" 2%. At ...

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01/10/12
USA Today Signs Deal With PGA Tour

USA Today's Sports Media Group has cut its first deal with a major sports property, signing on as a preferred supplier with the PGA Tour. Under the five-year deal, USA Today gets a guaranteed ad spend by the PGA Tour, and the Tour will direct its sponsors to spend some of their ad guarantees with US ...

Tags: PGA Tour, Marketing and Sponsorship

01/10/12
Kardashian Won't Return To Skechers SB Ad

Skechers for its Super Bowl ad this year is replacing Kim Kardashian with “a French bulldog,” according to Bruce Horovitz of USA TODAY. Skechers execs insisted that the “negative PR” around the end of Kardashian's three-month marriage to Nets F Kris Humphries & ...

Tags: Marketing and Sponsorship

01/10/12
Marketplace Roundup

Trade publication Beer Marketer's Insights reported that Coors Light “has displaced Budweiser as the No. 2 beer in America, marking the first time in almost 20 years that Anheuser-Busch has not controlled the nation's top two beer brands.” Bud “still finished 2011 down 4.6% in ship ...

Tags: Marketing and Sponsorship

01/09/12
Nike Seems To Dominate In NBA Shoe Contracts

The war among shoe companies for NBA players “isn’t much of a war anymore,” according to Jason Lloyd of the AKRON BEACON JOURNAL. SportsOneSource analyst Matt Powell said that Nike “controls 97 percent of the market” with endorsers including NBA HOFer Michael Jordan, He ...

Tags: Marketing and Sponsorship, Nike, Adidas

01/09/12
Reebok, McGarryBowen Link Again For New Campaign

Reebok and ad agency McGarryBowen have “quietly reunited, and a new global brand campaign for the sports-apparel and equipment retailer is expected to debut in the coming weeks,” according to Parekh & Morrison of AD AGE. Kantar reported that Reebok in ’10 “spent a total o ...

Tags: Marketing and Sponsorship, Reebok, Adidas

01/09/12
ESPN Examines Cowboys Apparel Production

Yesterday’s edition of ESPN’s “Outside The Lines” examined the outsourcing of merchandise sports apparel, with a focus on Cowboys apparel, most of which is produced in Third World countries. ESPN’s Mark Fainaru-Wada said the team is now “producing college apparel ...

Tags: Marketing and Sponsorship, Dallas Cowboys

01/09/12
"SNL" Sends Up College Bowl Sponsorships

NBC’s “SNL” took aim at the college bowl season, mocking the various corporate sponsorship that support the games. A fake promo for ESPN’s coverage of bowl season aired, with the announcer saying, “Tune in tomorrow at 6:00 as Albion College looks to take on the Montclai ...

Tags: Marketing and Sponsorship

01/09/12
Marketplace Roundup

In Milwaukee, Don Walker reported Packers DT B.J. Raji “has some fun at the expense” of QB Aaron Rodgers in the  new State Farm ad that debuted over the weekend. Raji in the ad is “signing off on a deal with his agent when Raji does Rodgers’ move,” the ...

Tags: Marketing and Sponsorship, State Farm

01/06/12
Northwestern Mutual Inks NCAA Deal

Milwaukee-based Northwestern Mutual has “brokered a deal through CBS Sports and Turner Sports to become an official corporate partner of the NCAA, representing the life insurance, wealth management and retirement-planning services categories,” according to Anthony Crupi of AD WEEK. The c ...

Tags: Marketing and Sponsorship, NCAA

01/06/12
PBR Signs Deal With Professional Bull Riders

In what may be the most logical union ever struck between a sports property and a brand, the Professional Bull Riders and Pabst Blue Ribbon today will announce a three-year agreement making PBR the official beer of the PBR. The circuit will unveil its new sponsor Friday night at the Madison Square ...

Tags: Marketing and Sponsorship, Pabst Brewing, PBR

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