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Finish Line Reports Dip In Q4 Earnings Despite Uptick In Revenue

Published in SportsBusiness Daily on 03 / 27 / 15

Finish Line reported a decline in Q4 earnings and "warned that profits in the current year may miss expectations," as the sports-apparel retailer has "struggled lately in a retail environment dogged by more promotions and lower mall traffic." The company's earnings fell 5% to $40.8M despite revenues...

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Ferguson Cracks Down On Players' Comp Cars

Many of EPL club Manchester United's "millionaire superstars have been banned from accepting free luxury sports cars as part of a lifestyle crackdown from hardline manager Sir Alex Ferguson," according to Martin Rogers of YAHOO SPORTS. ManU recently completed "a lucrative sponsorship deal with ...

Tags: Marketing and Sponsorship, English Premier League, Manchester United, General Motors

Jerry Jones Raps In Papa John's Ad

Cowboys Owner Jerry Jones is appearing in a new regional Papa John's Pizza ad in which he makes his rap debut. The ad, called "Hip Hop Jerry," promotes the pizza chain's Cowboys 5-Star Combo and will run in the Dallas/Ft. Worth, Austin and Waco markets through Super Bowl XLVII in February ( Papa ...

Tags: Marketing and Sponsorship, Dallas Cowboys

Oregon Schools Join Forces On Sales Pitches

IMG College, which manages media interests for the Univ. of Oregon, and its counterpart at Oregon State Univ., Learfield's Beaver Sports Properties, “have made a number of joint pitches to companies regarded as potential sponsors and advertisers" in the wake of the launch of the Pac-12 Networ ...

Tags: Marketing and Sponsorship, IMG

Marketplace Roundup

Citizen Watch Company announced that it has signed top-ranked tennis player Victoria Azarenka to endorse the brand in its "Unstoppable" media campaign. Print ads featuring Azarenka will break in late fall along with TV, digital and in-store activation. Citizen also counts tennis player Kim Clijsters ...

Tags: Marketing and Sponsorship

Sporting K.C. Sticking With Livestrong

MLS Sporting K.C. on Friday announced that it “will not change its partnership with Livestrong,” a day after founder Lance Armstrong said that he would “no longer fight U.S. Anti-Doping Agency’s allegations that he used performance-enhancing drugs,” according to Tod Pal ...

Tags: Marketing and Sponsorship

Mello Yello To Become NHRA Title Sponsor

A multiyear extension between the NHRA and Coca-Cola will see the company "change the brand it features as the title sponsor of the drag racing series from Full Throttle to Mello Yello,” according to Mickle & Smith of the SPORTSBUSINESS JOURNAL. Sources said that the deal “will exten ...

Tags: Marketing and Sponsorship, NHRA, Coca-Cola

Richards-Ross Takes On IOC's Rule 40

U.S. Gold Medal-winning sprinter Sanya Richards-Ross has “taken on Rule 40, an International Olympic Committee regulation that limits how athletes can promote their sponsors,” according to Mary Pilon of the N.Y. TIMES. Rule 40 "restricts advertising activities of athletes and coaches sur ...

Tags: Marketing and Sponsorship

Armstrong Stripped Of Titles; Will Sponsors Stay?

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Tags: Marketing and Sponsorship

Luck Puts Marketing On Back Burner

The top two picks in this year's NFL Draft -- Colts QB Andrew Luck and Redskins QB Robert Griffin III -- face off against each other during a preseason game Saturday, and while Griffin is “already a marketing star who’s done TV spots for Subway, adidas, and others,” Luck has &ldquo ...

Tags: Marketing and Sponsorship, Indianapolis Colts, Washington Redskins

Lindt Chocolate Releases New Federer Ad

Swiss chocolatier Lindt & Sprungli USA announced the launch of a new ad campaign featuring tennis player Roger Federer. The 30-second spot titled "Lost," which was developed by Gotham Inc., shows Federer having trouble finding his bag at an airport. The company also will give fans a ch ...

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