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Friday Boxing announcer  Michael Buffer  will ring the NASDAQ Closing Bell to celebrate Saturday’s Gennady Golovkin - Daniel Geale championship bout at MSG. Late WGN Cubs and White Sox TV and radio announcer Jack Brickhouse will be honored during the afternoon Cardin...

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01/05/12
GM's Super Bowl Idea Could Pose Problems

GM Global CMO Joel Ewanick's idea to have GM cars  appear in other Super Bowl advertisers’ spots “is fanciful, daring and creative,” but putting it into practice “would not only usurp the authority of NBC … but also make it nearly impossible for GM rivals to get ...

Tags: Marketing and Sponsorship, General Motors

01/05/12
New Balance To Open Second "Experience" Store

New Balance is “planning a retail store just strides from the Boston Marathon finish line and less than two blocks from NikeTown” in Boston, according to Donna Goodison of the BOSTON HERALD. The roughly 2,500-square-foot store will be located on the first floor in Copley Square and will ...

Tags: Marketing and Sponsorship, New Balance

01/05/12
Hawaii's Norm Chow Inspiring New T-Shirt Lines

The Univ. of Hawaii athletic department is “set up to score off the merchandising of new head football coach Norm Chow,” as two local firms “have reached agreements to share proceeds from T-shirts and other items playing off the coach's name, and the school is planning its own line ...

Tags: Marketing and Sponsorship

01/05/12
Marketplace Roundup

Brewers P John Axford appeared in an online interview on Forbes.com with Aaron Perlut, who said, "You’ve had two pretty stellar years in the majors ... and you’ve had some brands that you’re working with." Axford said, “It’s slowly increasing a little bit mor ...

Tags: Marketing and Sponsorship

01/04/12
Topps, USOC Ink Exclusive Sponsorship Deal

The USOC yesterday announced the Topps Co. as the exclusive trading card producer of Team USA for the '12 London Olympic and Paralympic Games. Topps will release its first Team USA product this spring, featuring the top Olympians, Paralympians and hopefuls. The Team USA collection will have 100 ...

Tags: Marketing and Sponsorship, Topps Co., USOC

01/04/12
Beckham Launches Ad Campaign With H&M

MLS Galaxy MF David Beckham has collaborated with Sweden-based H&M "to create a range of men's underwear," and an image from the new campaign shows him "modelling a pair of tight white briefs," according to the BELFAST TELEGRAPH. Beckham first "modelled underwear in 2007 for luxury Italian ...

Tags: Marketing and Sponsorship, MLS, Los Angeles Galaxy

01/04/12
Tebow's Popularity Beneficial For Jockey

Broncos QB Tim Tebow will make his debut in the NFL Playoffs Sunday, and his “skyrocketing celebrity status is proving to be beneficial” to Jockey, according to Rich Rovito of the MILWAUKEE BUSINESS JOURNAL. Jockey CMO Dustin Cohn said that Tebow’s rise to stardom has provided ...

Tags: Marketing and Sponsorship, Denver Broncos

01/04/12
Weight Watchers CEO Talks Barkley Campaign

Weight Watchers CEO & President David Kirchhoff appeared on Fox Business yesterday and said the company is beginning '12 with a "huge push ... behind getting men engaged with Weight Watchers," including signing Basketball HOFer Charles Barkley as the company's new spokesperson. Kirchhoff said, " ...

Tags: Marketing and Sponsorship

01/04/12
Names & Faces

ESPN.com’s Marc Stein reported Bulls G Derrick Rose is “closing in on another lucrative deal” after signing an extension with the team. A source said that Rose's “new shoe deal with adidas will easily crack nine figures and could legitimately approach the $250 million range - ...

Tags: Marketing and Sponsorship

01/03/12
NBC Sells Out Super Bowl Ad Inventory

NBC has sold out of ad inventory for its broadcast of Super Bowl XLVI on Feb. 5, with some 30-second spots reaching as high as $4M. The net averaged $3.5M for a 30-second commercial, up from the reported $3M Fox earned for ads to last year’s Super Bowl broadcast. There are still some units th ...

Tags: Marketing and Sponsorship, NBC

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