Featured Story

Ralph Lauren's Team USA Opening Ceremony Uniforms Embedded With Heating Technology

Published in SportsBusiness Daily on 01 / 22 / 18

Polo Ralph Lauren's Team USA Olympic and Paralympic uniforms for the Opening Ceremony at the Pyeongchang Games will be "embedded with wearable heating technology," according to Maria Puente of USA TODAY. The "red-white-and-blue down parkas" are equipped with a "button on a slender battery pack insid...

Read More

Tags: Marketing and Sponsorship, Polo Ralph Lauren

More Stories

Should Marketers Obsess Over Millennials ?

A focus on the millennial demographic is "overtaking all manner of businesses, and seems to be getting more obsessive by the day," according to Hilary Stout of the N.Y. TIMES. Not since baby boomers "has a generation been the target of such fixation." Studies seek to answer questions like "how luxur ...

Tags: Marketing and Sponsorship

NBA Finals Set Merch, Per Caps Record

The NBA is calling its recently completed Finals record-breaking for venue merchandise sales. NBA Senior VP/Sales Development & Retail Marketing Chris Brennan said this year’s Finals had the highest ever per caps and highest average sales per game, with Game 5 at Oracle Arena and Game ...

Tags: Marketing and Sponsorship, NBA

AL Teams Look To Top Royals ASG Vote

Much has been made of late surrounding the Royals' domination of the AL All-Star vote , but with just under two weeks remaining, rival clubs refuse to back down and are launching an all-out push for their own deserving players. Tigers 1B Miguel Cabrera, Astros 2B Jose Altuve and Mariners DH Nelson ...

Tags: Marketing and Sponsorship, MLB

ABC Makes Estimated $225M On Finals Ads

ABC over the course of the six-game NBA Finals "generated nearly a quarter-billion dollars in ad sales revenue," according to estimates from iSpot.tv cited by Anthony Crupi of AD AGE. A seventh game "likely would have tossed" another $45M to the six-game $223.9M total. Movie studios promoting u ...

Tags: NBA, Marketing and Sponsorship

Sponsors Line Up For Obstacle Racing/Extreme Sports

Sponsors are "lining up to woo” participants in obstacle course and extreme sports events, while companies are "feeding the demand for feats of daring, and business is soaring,” according to CNBC's Carl Quintanilla. The network on Thursday night aired the documentary, “The New High ...

Tags: Marketing and Sponsorship

Swimmer Missy Franklin Lands Speedo Deal

U.S. swimmer Missy Franklin's "first major endorsement deal" is with Speedo USA, for whom she "will be prominently featured in ads for competitive swimwear and water-based fitness gear and equipment, the first of the company's athletes to do both," according to Lindsay Jones of USA TODAY. It wa ...

Tags: Marketing and Sponsorship

Raonic, New Balance Ink Career-Long Deal

New Balance has re-signed eighth-ranked tennis player Milos Raonic, describing the new deal as lasting through his whole career and beyond. The brand today unveiled the deal at Queens Club in London, where the ATP Aegon Championships are being played. New Balance began branching into tennis when it ...

Tags: Marketing and Sponsorship, ATP, New Balance

U.S. Open Attire Highlighted

Few golfers at this week's U.S. Open are "likely to get as much camera time" as Jordan Spieth, and Under Armour "seems to have figured out Jordan’s comfort zone to maximize the exposure," according to Marty Hackel of GOLF DIGEST STIX. Each of Spieth's outfits "offers a trim, athletic look ...

Tags: Marketing and Sponsorship, USGA, Under Armour, Nike, Puma, Adidas, Oakley

App Unveiled For Athlete Brain Training

Brain training game HeadTrainer yesterday unveiled the first sports-based app that "offers to train the brain in the areas of focus and concentration, visual and spatial awareness, processing speed, memory and decision making," according to Darren Rovell of ESPN.com. NASCAR driver Dale Earnhard ...

Tags: Marketing and Sponsorship

Gillette Back As HR Derby Title Sponsor

Procter & Gamble’s Gillette brand will return as title sponsor of MLB’s annual Home Run Derby for the second consecutive year, with an assist from another P&G brand -- Head & Shoulders -- which will serve as presenting sponsor. Cincinnati-based P&G with the entitlem ...

Tags: Marketing and Sponsorship, MLB, Procter and Gamble, Gillette

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug