Featured Story

Eli Manning, Tony Romo Get Rob Lowe Treatment In DirecTV's Sunday Ticket Spots

Published in SportsBusiness Daily on 07 / 27 / 15

DirecTV launched the latest spots to promote its NFL Sunday Ticket package, and Giants QB Eli Manning appears in one spot "as 'Bad Comedian Eli Manning,' which follows the same format as the popular Rob Lowe commercials," according to John Healy of the N.Y. DAILY NEWS. Manning's character "appe...

Read More

Tags: Marketing and Sponsorship, DirecTV, NFL

More Stories

01/25/13
NFL Allows Licensees To Use "Super Bro" Phrase

With the hype surrounding brothers Jim and John Harbaugh coaching against each other in Super Bowl XLVII reaching levels of hype only the Super Bowl can fuel, the NFL has given its licensees the go-ahead to proceed with Super Bowl products bearing the slogan “Super Bro.” Another slogan u ...

Tags: Marketing and Sponsorship

01/25/13
Nike Golf Takes Unusual Spot In Market

Nike has the “Midas touch with nearly every sport, but in golf it remains just one of several brands scrapping for a larger piece of a pie that shows no obvious signs of getting bigger,” according to Allan Brettman of the Portland OREGONIAN. Nike Golf is “still a relative newcomer ...

Tags: Marketing and Sponsorship, Nike, Golf, Adidas

01/25/13
Super Bowl Auto Ads Feature Women, Humor

Super Bowl XLVII auto advertisers “will be featuring womanly curves and revving up humor to promote their big-ticket machines” instead of showing "cars hugging curves,” according to Petrecca & Woodyard of USA TODAY. A Kia ad for the Sorento SX Limited crossover SUV “shows ...

Tags: Marketing and Sponsorship

01/25/13
Assessing Armstrong, Te'o Crisis Management

With the recent controversies surrounding disgraced cyclist Lance Armstrong and Notre Dame LB Manti Te'o, THE DAILY reached out to PR professionals for their take on how each athlete handled their respective image crisis. Former White House Communications Dir Kevin Sullivan, VMW Communications Owner ...

Tags: Marketing and Sponsorship

01/24/13
Earnhardt Still Looking For Sponsors

NASCAR driver Dale Earnhardt Jr. "needs a sponsor for 13 of the 38 Sprint Cup races this year," according to Jeff Gluck of USA TODAY. That includes "two non-points events." PepsiCo reduced its involvement with Earnhardt's No. 88 Chevy in October, "leaving a sponsorship void that has yet to be fill ...

Tags: NASCAR, Marketing and Sponsorship

01/24/13
Penske Re-Ups With Shell-Pennzoil

Shell-Pennzoil signed a five-year extension with Penske Racing yesterday that takes its 33-race sponsorship of the No. 22 NASCAR Sprint Cup car through '18. Financial terms of the deal were not available. Shell’s deal with Penske was not up until the end of '13, but Shell NASCAR Dir Heidi Mass ...

Tags: NASCAR, Marketing and Sponsorship, Shell Oil, Pennzoil, Hertz

01/24/13
Canadian Tire Ups Its Sports Marketing Spend

Canadian Tire has announced “one of the largest sets of sports partnerships ever undertaken in the country,” signaling a “huge marketing bet to position itself as Canada’s retailer,” according to Susan Krashinsky of the GLOBE & MAIL. The company yesterday announced ...

Tags: Marketing and Sponsorship

01/24/13
IMG Wins WVU Multimedia Rights

IMG College has won the multimedia rights to West Virginia Univ., one of the few remaining schools that had managed and marketed its rights in-house. Terms of the deal were not available. IMG College, which owns the rights to more than 80 universities across the country, is working through the final ...

Tags: IMG, Marketing and Sponsorship

01/24/13
49ers QB Files To Trademark "Kaepernicking"

49ers QB Colin Kaepernick “applied to trademark” the term “Kaepernicking” on Jan. 14, just two days after his breakthrough win against the Packers in the NFL playoffs, according to Eric Branch of the S.F. CHRONICLE. The trademark filing “indicates Kaepernick intend ...

Tags: Marketing and Sponsorship, San Francisco 49ers

01/24/13
Marketplace Roundup

GOLF.com's Mike Walker reported Luke Donald yesterday announced a contract extension "with his longtime sponsor Mizuno." Terms of the deal were not disclosed. Donald "tested the waters with other equipment companies before deciding to stay at Mizuno, which he's been playing since his college days at ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug