Featured Story

NBC Launches NASCAR Coverage With New Advertising Partners, Creative Approaches

Published in SportsBusiness Daily on 07 / 02 / 15

Promising to approach NASCAR with a fresh set of eyes from a production and commentary perspective, NBC Sports has taken the same approach with ad sales, finding new partners and approaches as its NASCAR coverage launches this weekend. The net, which kicks off its 10-year, $4.4B NASCAR deal with Sat...

Read More

Tags: Marketing and Sponsorship, NBC, NASCAR

More Stories

RGIII Tops NFLShop.com Jersey Sales

Redskins QB Robert Griffin III topped jersey sales for all NFL players from April 1 through Dec, 31, 2012, according to figures from NFLShop.com. Griffin was followed by Broncos QB Peyton Manning at No. 2 and Patriots QB Tom Brady at No. 3. During the same period last year, Packers QB Aaron Rodgers ...

Tags: Marketing and Sponsorship, NFL

CBS Super Bowl Ads Almost Sold Out

With Super Bowl XLVII one month away, CBS Exec VP/Sports Sales & Marketing John Bogusz said that the net "has two 30-second Super Bowl ad slots left to sell -- and those could be gone at any moment," according to Bruce Horovitz of USA TODAY. Bogusz said, "We're very, very close to being sold out ...

Tags: Super Bowl, Marketing and Sponsorship, CBS

Bubba Watson Inks Golf Apparel Deal With Oakley

Oakley today formally announced the addition of defending Masters champion Bubba Watson to its roster of golfers. Watson fills a void left by another major champion, as Rory McIlroy left the company following the '12 season and is likely to sign a long-term deal with Nike. Oakley last ...

Tags: Marketing and Sponsorship, Oakley, Nike, Callaway Golf, TaylorMade Golf

Apple Debuts Ad With Venus, Serena Williams

Apple's new iPhone 5 ad features actor Jeff Daniels talking about "how great it is not to be interrupted by a call when he's having a dream" about tennis players Venus and Serena Williams, according to Tim Nudd of AD WEEK. The spot highlights the phone's "Do Not Disturb" feature and involves " ...

Tags: Marketing and Sponsorship, Apple

Marketplace Roundup

In Oklahoma City, Kersey & Tramel note Oklahoma football coach Bob Stoops in a news conference yesterday was "asked about his recent appearance in an AT&T commercial." Stoops responded, "Hello. Give AT&T a plug right there." He said, "They approached me a few weeks before one of our off ...

Tags: Marketing and Sponsorship

ATP Launches New Global Campaign

The ATP this week is launching a new global promotional campaign to be featured throughout the ’13 ATP World Tour season, which begins with tournaments in Chennai, India; Doha, Qatar; and Brisbane, Australia. The multi-million dollar campaign features more than 70 players, including establishe ...

Tags: Marketing and Sponsorship, ATP

Chick-Fil-A Focuses On College Football Sponsorship

There are companies that hold naming-rights sponsorships for college bowl games who “seem fine with just having their name on them, doing little to use it to try to pick up new customers,” but that “can't be said" for Chick-fil-A, which has sponsored the former Peach ...

Tags: Marketing and Sponsorship

Ovechkin, Gillette Renew Endorsement Deal

Gillette has renewed its endorsement deal with Capitals LW Alex Ovechkin through ’14, coinciding with the Sochi Games. Ovechkin will continue to serve as a global ambassador for the brand, a role he has held since first partnering with Gillette in '10. IMG Senior VP & Managing Di ...

Tags: Marketing and Sponsorship, NHL, Gillette

CFB Playoff Expected To Raise Sponsor Cost

This is the next-to-last college football season in the current BCS structure, which means it also is the next-to-last season that title sponsors -- Allstate, Discover, Tostitos and Vizio -- will pay the current $15-20M a year for their bowl entitlements. Kantar Media projects that title sponsorship ...

Tags: Marketing and Sponsorship

Christmas Brings New NBA Ads

The NBA's Christmas Day marathon of games "always produces a wave of new advertisements," and Tuesday's quintuple-header "brought new spots" from Thunder F Kevin Durant and Clippers G Chris Paul, according to Ben Golliver of SI.com. Other recent spots starring Clippers F Blake Griffin and Heat F ...

Tags: NBA, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug