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SportsBusiness Daily Seeks Entry-Level Staff Writer

Published in SportsBusiness Daily on 08 / 29 / 14

SportsBusiness Daily is seeking an entry-level Staff Writer at our Charlotte, N.C., headquarters. Qualified candidates will have excellent knowledge of sports and business issues, with equally strong writing and verbal skills. Must also have a solid work ethic and thrive in a team environment. Stron...

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Marketplace Roundup

In N.Y., Benjamin Hoffman notes Indianapolis "appears to be wrapped in Super Bowl vinyl," and nearly all of it is provided by Indianapolis-based Sport Graphics. The company's efforts include the "32-story image of the Vince Lombardi Trophy on the side of the JW Marriott to the signs on the sides of ...

Tags: Marketing and Sponsorship

NBC Sold Out Of Online SB Ads

NBCSports.com execs said yesterday they have sold out of their digital ad inventory for the first-ever online live video stream of the Super Bowl. However, there are no firm expectations regarding potential audience as the online feed interplays with what may be the most-watched event in the histor ...

Tags: Marketing and Sponsorship, NBC

Is It A Mistake To Air Ads Ahead Of Super Bowl?

Super Bowl advertisers over the past couple of years have "started to play with the idea of releasing their ads ahead of the game," but the move is a "bad mistake," according to Darren Rovell of CNBC. When a company "pre-releases an ad or even a teaser, the chance of garnering that white ho ...

Tags: Marketing and Sponsorship, NFL

Newton Signs Deal With Gatorade

Gatorade yesterday announced a multiyear partnership with NFL Panthers QB Cam Newton. Newton, who ranked eighth in THE DAILY's list of the most marketable NFL players , will be featured in upcoming Gatorade campaigns including TV, print and digital advertising. The sports drink has been an official ...

Tags: Marketing and Sponsorship, Carolina Panthers

Florida Rep. Wants Allianz Off Champions Tour Event

U.S. Rep. Ileana Ros-Lehtinen (R-Fla.) is "taking aim" at German-based insurance company Allianz for sponsoring a Champions Tour event in Boca Raton, Fla., "because it has refused to pay billions in life insurance claims to Holocaust survivors," according to Jay Weaver of the MIAMI HERALD. Ros-Lehti ...

Tags: PGA Tour, Marketing and Sponsorship

EA Announces Sales Of "FIFA," "Madden"

Electronic Arts, reporting earnings for its fiscal Q3 late yesterday, said it has sold more than 10 million units of "FIFA 12," and nearly five million units of "Madden NFL 12." Each figure represented an increase of roughly two million units from the prior quarter, and both titles remain ...

Tags: EA Sports, Marketing and Sponsorship

Peterson Upset Over Number Change Price

Vikings RB Adrian Peterson has changed his mind about switching his jersey number for the '12 season after he said that he was informed it would "cost a million bucks to make the change,” according to Mark Craig of the Minneapolis STAR TRIBUNE. Peterson wrote on his Twitter feed, “Why in ...

Tags: Marketing and Sponsorship, Reebok, Nike, Minnesota Vikings

Fake SB Merch Worth $4.8M Already Seized

More than $4.8M of fake Super Bowl merchandise has been seized since Oct. 1, the NFL announced this morning at a press conference in conjunction with Indianapolis officials and the U.S. Immigration and Customs Enforcement agency. That is a marked increase from a year earlier, when $3.72M was seized ...

Tags: Marketing and Sponsorship, NFL

Marketplace Roundup

Packers QB Aaron Rodgers said that he is “interested in doing more commercial work and possibly getting a chance to act on television.” Rodgers, who tops THE DAILY's list of the most marketable NFL players , said that his work on the State Farm ads “had worked out well for him.&rd ...

Tags: Marketing and Sponsorship

Super Bowl To Feature 14 Car-Related Ads

NBC’s telecast of Super Bowl XLVI on Sunday “will have more than 14 car-related ads, which will take up nearly two dozen of the 70 30-second ad slots that carried an average sticker price of $3.5 million,” according to Petrecca & Horovitz of USA TODAY. Advertisers are &ld ...

Tags: Marketing and Sponsorship, Honda, Volkswagen

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