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Verizon Ending IndyCar Entitlement After '18; Search For New Partner To Start Immediately

Published in SportsBusiness Daily on 10 / 23 / 17

Verizon has chosen not to renew its IndyCar entitlement deal that ends after next season, series CEO Mark Miles confirmed on Friday, making the telecom carrier a lame-duck partner for '18. Verizon’s deal is worth around $10M annually and started in ’14 after it replaced apparel company I...

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Tags: Marketing and Sponsorship, IndyCar, Verizon

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New Nike Spot Explores Tiger's Influence On Rory

Nike Golf has created a new ad in one- and two-minute versions about the influence of Tiger Woods on a young Rory McIlroy. "Ripple" shows McIlroy dreaming of one day competing against Woods. It begins with a reenactment of a young McIlroy intensely watching Woods win his first U.S. Amateur Champions ...

Tags: Marketing and Sponsorship, Nike

Coke Debuts Drinkable Ad During Final Four

Coca-Cola last weekend during the NCAA Men’s Final Four in Indianapolis debuted "drinkable advertising," in the form of a 26-by-36-foot billboard at the March Madness Music Festival with tubing that spelled out "Taste It" dispensing free samples of Coke Zero, according to Christopher Se ...

Tags: Marketing and Sponsorship, Coca-Cola, NCAA

Judge Throws Out Panther Racing Suit

A federal judge has "dismissed a lawsuit" brought on by Verizon IndyCar team Panther Racing , which claimed it lost a $13.1M sponsorship with the Army National Guard "because of bid-rigging and other improprieties," according to Scott Olson of the INDIANAPOLIS BUSINESS JOURNAL. Panther Racing in Fe ...

Tags: Marketing and Sponsorship, IndyCar

Cespedes Merch Expected To Be Big In Detroit

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Tags: Marketing and Sponsorship, MLB

New Balance Adds Robinson Cano

New Balance "has added" Mariners 2B Robinson Cano to an endorsement roster that "already includes" Red Sox 2B Dustin Pedroia and Tigers 1B Miguel Cabrera, according to Darren Rovell of ESPN.com. New Balance GM/Sports Marketing Mark Cavanaugh said that Cano is a "huge get for the brand, and not only ...

Tags: Marketing and Sponsorship, New Balance, MLB, Seattle Mariners

Ugg, M&C Saatchi Give Sneak Peak Of Brady Spot

Patriots QB Tom Brady "isn't on Twitter yet, but he was on Periscope streaming live while shooting a commercial for Ugg Australia" on Thursday, according to Garett Sloane of ADWEEK. The agency behind the filming of the campaign, M&C Saatchi, "came up with the idea of using Twitter's new live str ...

Tags: Marketing and Sponsorship, New England Patriots

Under Armour Signs Univ. Of Cincinnati

The Univ. of Cincinnati on Thursday announced that its athletic teams "will switch outfitters from adidas to Under Armour , effective July 1," according to Tom Groeschen of the CINCINNATI ENQUIRER. Terms of the deal were not disclosed, but sources said that it "will be much larger" than UC's curren ...

Tags: Marketing and Sponsorship, Under Armour, Adidas, AAC

Philly Retailers Hesitant To Build Eagles Inventory

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Tags: Marketing and Sponsorship, Philadelphia Eagles, NFL

Bitcoin Ends Sponsorship Of St. Pete Bowl

BitPay and ESPN Events both confirmed that the Bitcoin processor will no longer title sponsor the college bowl game in St. Petersburg. The '14 game was called the Bitcoin Bowl under what was originally a three-year deal, but BitPay and ESPN Events said that they had mutually decided to rebrand the g ...

Tags: Marketing and Sponsorship, ESPN

Angels Replace Gatorade With BodyArmor

The Angels today will announce a multiyear deal that will see BodyArmor become the team's official sports drink, the "first team sideline/dugout deal for the upstart sports drink company," according to Marcia Smith of the ORANGE COUNTY REGISTER. BodyArmor-branded "coolers, towels, paper cups, squirt ...

Tags: Marketing and Sponsorship, MLB, Los Angeles Angels

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