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Foot Locker Spot Has Damian Lillard Poking Fun At Former Stars Without Title Rings

04 / 16 / 14

Foot Locker yesterday released a new 30-second ad ahead of the NBA Playoffs featuring Trail Blazers G Damian Lillard having some fun at the expense of several star players without a championship ring. The ad shows Lillard, wearing adidas gear, on his phone with a friend discussing the playoffs ...

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Tags: Marketing and Sponsorship, Foot Locker, Adidas

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09/15/11
Friends Of Coal To Sponsor Louisville-Kentucky Game

The Kentucky Coal Association's Friends of Coal organization will be the “signature sponsor” of Saturday's Louisville-Kentucky football game, according to Linda Blackford of the LEXINGTON HERALD-LEADER. Kentucky Coal Association President Bill Bissett said that Friends of Coal ...

Tags: Marketing and Sponsorship

09/15/11
Marketplace Roundup

Watch The Clip In Minneapolis, Joe Christensen noted Twins C Joe Mauer's "work as a pitch man" has caused "some backlash, including some within his own clubhouse, with ...

Tags: Marketing and Sponsorship

09/14/11
Nike Allows Colleges To Use Other Bats

Nike is allowing the college baseball teams that use its equipment to use other companies’ bats during the ’12 season. The schools are not being released from their contracts. Nike in a statement said it is not getting out of the bat business and remains committed to its bat technol ...

Tags: Marketing and Sponsorship, Nike

09/14/11
Tacchini May Struggle To Pay Djokovic Bonuses

Italy-based apparel company Sergio Tacchini is "likely going to have a hard time paying" bonuses due to top-ranked tennis player Novak Djokovic this year, according to sources cited by Darren Rovell of CNBC.com. The company is "barely eeking out a profit and its production and distribution have hurt ...

Tags: Marketing and Sponsorship, Tennis

09/14/11
Nike Unveils New Pro Combat Uniforms

Nike yesterday unveiled its newest Pro Combat college football uniforms and “some chat room and Twitter comments were negative and decried the turn from the traditional green and white uniforms” of Michigan State Univ., according to Greg Johnson of the GRAND RAPIDS PRESS. Nike and MSU sa ...

Tags: Marketing and Sponsorship, Nike

09/14/11
Retailers Poke Fun At Ohio State-Miami Game

Online retailers are "marketing commemorative T-shirts" for Saturday's Ohio State-Univ. of Miami football game, calling it the "Ineligibowl," according to Susan Miller Degnan of the MIAMI HERALD. The AllCanes retail store near UM's campus is "selling T-shirts making fun of former OSU coach Jim Tress ...

Tags: Marketing and Sponsorship

09/14/11
NBA Kings' Evans To Endorse VBlast Water Line

Watch The Clip NBA Kings G Tyreke Evans is “starring in his first nationwide television commercial for VBlast, a new vitamin-enhanced water line,” according ...

Tags: Marketing and Sponsorship, Sacramento Kings

09/14/11
Marketplace Roundup

Talladega Superspeedway yesterday announced a multiyear partnership with Good Sam Club to title sponsor the track's fall NASCAR Sprint Cup Series race. The Oct. 23 race will be titled the Good Sam Club 500 ( Talladega Superspeedway ). In Birmingham, Doug Demmons noted Good Sam Club is "affilia ...

Tags: Marketing and Sponsorship

09/13/11
Honda Renews Deal With NHL

The NHL yesterday formally announced that Honda has renewed its sponsorship of the league in the automotive category in the U.S. The three-year deal includes continued activation at NHL events, including the Winter Classic and All-Star Weekend, as well as increased presence around the NHL Awards and ...

Tags: Honda, NHL, Marketing and Sponsorship

09/13/11
Big Marketing Deals May Miss Stosur

U.S. Open champion Samantha Stosur will “pay a high price for being an Australian,” as the local market “is unlikely to offer her the millions that would flow if she were from the US, Europe or China,” according to Simon Canning of THE AUSTRALIAN. However, sports management ...

Tags: Tennis, Marketing and Sponsorship, U.S. Open

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