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Taste Of Success: Coca-Cola Extends Partnership With NASCAR, ISC Through '23

Published in SportsBusiness Daily on 01 / 17 / 18

Coca-Cola has extended its partnership with NASCAR that will "see the continuation of Coke being the 'Official Soft Drink of NASCAR' that it has held" since '98, according to Maury Brown of FORBES. The deal, which includes ISC, will "continue the long-standing partnership" through '23. The exte...

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Tags: Marketing and Sponsorship, NASCAR, Coca-Cola

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Swimmer Missy Franklin Lands Speedo Deal

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Raonic, New Balance Ink Career-Long Deal

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U.S. Open Attire Highlighted

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Tags: Marketing and Sponsorship, USGA, Under Armour, Nike, Puma, Adidas, Oakley

App Unveiled For Athlete Brain Training

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Gillette Back As HR Derby Title Sponsor

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Tags: Marketing and Sponsorship, MLB, Procter and Gamble, Gillette

Nike To Stop Sponsoring College Swim Teams

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Tags: Marketing and Sponsorship, Nike

Pepsi Lands Baylor Univ. Beverage Deal

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Tags: Marketing and Sponsorship, PepsiCo, Dr Pepper Snapple Group

Marketplace Roundup

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AmEx Pavilion At Chambers Bay Goes Virtual

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