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College Bowl Season Set To Begin, Including New Game In Montgomery

Published in SportsBusiness Daily on 12 / 19 / 14

The ’14-15 college bowl season kicks off tomorrow with five games. Financial documents filed this summer by New Orleans Bowl Inc. indicated that last year's R+L Carriers New Orleans Bowl generated $3.77M in revenue, with 58% of that via ticket sales. Last year's game drew its third straigh...

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Sergio Tacchini, Djokovic Part Ways

Sergio Tacchini has “parted ways" with top-ranked men's tennis player Novak Djokovic, claiming he has "‘outgrown’ the brand,” according to Danielle Rossingh of BLOOMBERG NEWS. Sergio Tacchini in a statement said, “It has been mutually and amicably decided that, as of th ...

Tags: Marketing and Sponsorship, Tennis

MasterCard Eyes Earlier Start To Champ League Final

Champions League sponsor MasterCard in the future “wants an earlier kickoff time for the final to maximize the game’s global viewership,” according to Tariq Panja of BLOOMBERG NEWS. UEFA has said that 150 million viewers “globally tune in to the final,” which this ...

Tags: Marketing and Sponsorship, MasterCard

IOC To Review Top Program

After increasing its TOP program from a $96M entity in ‘88 to “just shy of $1bn in the lead-up to London 2012, the International Olympic Committee has decided to ‘take a step back’ as it figures out how to modernise the programme,” according to Vanessa Kortekaas of the ...

Tags: Marketing and Sponsorship, IOC

MiLB Merch Sales Hit Near-Record Levels

Sales of Minor League Baseball licensed merchandise climbed to near-record levels in '11, according to data from MiLB. The 160 U.S.- and Canada-based clubs affiliated with MLB teams generated $52.2M through the sale of apparel, headwear and novelties last year, up 2% from '10 and trailing only pre-r ...

Tags: Marketing and Sponsorship

Marketplace Roundup

MARKETING magazine’s Matthew Chapman reported Nike “is focusing on the new generation of football players in its 'My Time is Now' campaign," which stars Brazilian club Santos FC MF Neymar and Bayern Munich MF Franck Ribery. The TV campaign by Wieden & Kennedy “is set during ...

Tags: Marketing and Sponsorship

GM To Forgo Super Bowl Ads This Year

General Motors said that it will “forgo advertising in the next Super Bowl rather than swallow a price hike, a surprising reversal of strategy that comes as the auto maker overhauls its global marketing operations,” according to Terlep & Vranica of the WALL STREET JOURNAL. Media buye ...

Tags: Marketing and Sponsorship, General Motors, NFL

Dodge Considering Andretti NASCAR Partnership

As Dodge "searches for Sprint Cup teams" for '13, it appears the company will "consider teams not currently in the NASCAR garage, most notably IndyCar’s Andretti Autosport," according to sources cited by Bob Pockrass of SPORTING NEWS. Andretti Autosport has three full-time cars in the Izod Ind ...

Tags: Marketing and Sponsorship, NASCAR

Crowne Plaza Invitational To Feature "Plum" Promotion

When Crowne Plaza launched a new brand identity campaign late last year, the upscale hotel chose to emphasize one of its primary colors -- plum -- in its marketing and advertising. This week’s PGA Tour Crowne Plaza Invitational at Colonial will be the hotel’s first chance to put that plu ...

Tags: Marketing and Sponsorship, PGA Tour

Earnhardt Jr. Invites Congressman To Race

Before Congress will vote on a bill that could eliminate racing sponsorships from the military budget, NASCAR driver Dale Earnhardt Jr. "wants one of the bill’s sponsors, Rep. Jack Kingston (R-Ga.) to attend a Sprint Cup race to get a better understanding of why the National Guard and the U. ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

NHL Rangers Fans Fly To Newark

Even if the NHL Rangers' special promotion with Delta Airlines for a flight from LaGuardia Airport to Newark Int’l Airport ahead of Rangers-Devils NHL Eastern Conference Finals Game Three was a "one-off thing, it was an incredible, surreal morning for die-hard Rangers fans,” according ...

Tags: Marketing and Sponsorship, New York Rangers, New Jersey Devils, Delta Airlines, NHL

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