Featured Story

Bloomingdale's Plans To Partner With Odell Beckham Jr. To Release Sportswear Brand

Published in SportsBusiness Daily on 07 / 22 / 16

Bloomingdale's is partnering with Giants WR Odell Beckham Jr. on a "sportswear line that will launch in September," according to Jean Palmieri of WOMEN'S WEAR DAILY. The line, 13 x twenty, is being "produced by knitwear brand Twenty Tees, a collection created by David Helwani." The brand, named afte...

Read More

Tags: Marketing and Sponsorship

More Stories

AutoTrader Brands Strike Deals With NASCAR

A pair of AutoTrader brands, AutoTrader.com and Kelley Blue Book, have struck sponsorship deals with two of NASCAR’s most prominent teams. AutoTrader.com will have an associate sponsor’s position with Penske Racing driver Joey Logano’s NASCAR Sprint Cup No. 22 Ford team. That deal ...

Tags: Marketing and Sponsorship, NASCAR

Shaq Launches Suit Line With Macy's

Macy’s has teamed up with TNT's Shaquille O’Neal to "launch an exclusive line of regular and Big & Tall-sized suit separates," according to Alexander Coolidge of the CINCINNATI ENQUIRER. The Shaquille O'Neal collection "will be available this month at 100 Macy’s stores nationwi ...

Tags: Marketing and Sponsorship

How Rahal Won National Guard IndyCar Deal

Rahal Letterman Lanigan Racing won a one-year contract for the National Guard's IndyCar sponsorship after the race team "offered a better rating in terms of publicity" than Panther Racing, according to Curt Cavin of the INDIANAPOLIS STAR. A document from the U.S. Government Accountability Office's w ...

Tags: Marketing and Sponsorship, IndyCar, National Guard

Reebok Drops DDB Amid Creative Review

Creative agency DDB, N.Y., is "splitting with Reebok amid a review" of the Reebok's global creative business, according to Andrew McMains of ADWEEK. The review is "in its late stages." Sources said that there are "a trio of contenders" in Mother; Goodby Silverstein & Partners; and Venables Bell ...

Tags: Marketing and Sponsorship, Reebok

Sam Could Find Marketing Bonanza

NFL Draft prospect Michael Sam "likely didn't announce he is gay to boost his marketability," but that "might be one positive side effect," according to Brandon Foster of the Columbia MISSOURIAN. Sam now "has a status and platform that might attract corporations." NFL player agent David Canter said ...

Tags: Marketing and Sponsorship, NFL

AdvoCare To Title Sponsor Texas Bowl

Texas-based AdvoCare will be announced today as “the new title sponsor" of the Texas Bowl, held each December at Reliant Stadium, according to David Barron of the HOUSTON CHRONICLE. Officials from ESPN and the Texans yesterday said that AdvoCare, which previously sponsored the Independence Bow ...

Tags: Marketing and Sponsorship

CNBC Show Title Sponsoring Sprint Cup Race

Phoenix Int'l Raceway on Friday announced that CNBC's reality series, "The Profit," has joined the track's group of corporate sponsors and will title sponsor the March 2 NASCAR Sprint Cup Series race at the track. Small Business Fueling America will serve as presenting sponsor. Camping Wor ...

Tags: Marketing and Sponsorship, NASCAR

Lockheed Martin To Title Sponsor Armed Forces Bowl

Armed Forces Bowl organizers on Friday announced that security and aerospace company Lockheed Martin will be the game's title sponsor "under a three-year agreement" through '16, according to Jimmy Burch of the FT. WORTH STAR-TELEGRAM. The first Lockheed Martin Armed Forces Bowl will "be played in De ...

Tags: Marketing and Sponsorship

Verizon Wireless To Sponsor Montoya

Verizon Wireless today announced an "expanded partnership with Team Penske" that includes primary sponsorship of IndyCar driver Juan Pablo Montoya for eight races in '14, according to Jenna Fryer of the AP. The company also is "continuing its full-season sponsorship of Will Power." Verizon will be t ...

Tags: Marketing and Sponsorship, IndyCar

Toyota To Sponsor Renovated DIS

Toyota has signed on to become the first of four founding sponsors at the renovated Daytona Int'l Speedway. The 11-year deal gives Toyota naming rights for one of five entrances to the venue and extends its sponsorship of seven other ISC tracks. Sources valued the deal at $6-7M a year. The spon ...

Tags: Marketing and Sponsorship, Toyota

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug