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SportsBusiness Daily Seeks Entry-Level Staff Writer

Published in SportsBusiness Daily on 08 / 29 / 14

SportsBusiness Daily is seeking an entry-level Staff Writer at our Charlotte, N.C., headquarters. Qualified candidates will have excellent knowledge of sports and business issues, with equally strong writing and verbal skills. Must also have a solid work ethic and thrive in a team environment. Stron...

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Chrysler SB Ad Gets Mostly Rave Reviews

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Tags: Marketing and Sponsorship, Chrysler Corp.

02/06/12
Is NFL's Appeal To Women Paying Off?

The NFL's “concerted effort over the past two years to market the game and apparel to women is showing signs of paying off, but sales of league merchandise still trail” MLB and collegiate-licensed materials, according to Kristi Dosh of ESPNW.com. An ESPN Sports Poll and the U.S. Census f ...

Tags: Marketing and Sponsorship, NFL

02/06/12
Aston Villa Inks New Kit Manufacturer

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Tags: Marketing and Sponsorship, English Premier League

02/03/12
Super Bowl Ads Heavy On Celebs

Super Bowl advertisers are "latching onto celebrities this year like star-struck teens," as more than "one-third of the game's 50-some spots will feature a familiar celeb or two -- or three," according to Bruce Horovitz of USA TODAY. Some companies are "trying to latch onto the stars' social-media f ...

Tags: NFL, Marketing and Sponsorship

02/03/12
Companies Seek Viewers On Second Screens During SB

Many companies are "trying to reach fans on all the 'second screens' they have," during Super Bowl XLVI , according to Mae Anderson of the AP. Chevrolet "rolled out the first Super Bowl smartphone app that allows Big Game watchers to enter a contest to win prizes." Kia is the "first company to show ...

Tags: Marketing and Sponsorship, NFL

02/03/12
Differing Reasons For First Time SB Advertisers

For first-time Super Bowl advertisers, the decision to "play" in the Super Bowl is an indication that their brand or their category has come of age. The companies have reached what they believe is sufficient critical mass to justify what this year is at least a $3.5M investment to conn ...

Tags: Marketing and Sponsorship

02/03/12
Super Bowl XLVI In-Game Ad Rundown

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Tags: Marketing and Sponsorship, NFL

02/03/12
Bill Belichick Forgoes The Conventional Route

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Tags: Marketing and Sponsorship, New England Patriots, New York Giants

02/03/12
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EA Sports Thursday night announced it is reviving its fan cover vote for the upcoming release of "Madden NFL 13," expanding the program that generated 12.7 million votes last year and yielded Browns RB Peyton Hillis as the current cover athlete. The second iteration of the "Madden" cover vote will f ...

Tags: Marketing and Sponsorship, EA Sports, Take-Two Interactive

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Tags: Marketing and Sponsorship, Motorsports

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