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Amazon Could Look To Charge Advertisers $2.8M For Ad Packages Around "TNF"

Published in SportsBusiness Daily on 06 / 23 / 17

Amazon is looking to charge advertisers $2.8M for packages that include 30-second spots during the "TNF" games it will "stream live to its Prime customers this coming season," according to sources cited by Jessica Toonkel of REUTERS. Amazon is paying $50M "to the NFL to stream this season's 10 Thurs...

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Tags: Amazon, Marketing and Sponsorship

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ASU Sold Adidas On Future Vision

Arizona State yesterday signed an  eight-year deal with adidas  after VP/Athletics Ray Anderson, along with Associate VP & Chief Business Development Officer Greg McElroy, sold adidas "on their vision for ASU's future," according to Jeff Metcalfe of the ARIZONA REPUBLIC. That ...

Tags: Marketing and Sponsorship, Pac 12

QuikTrip Promoting Nonprofit With NASCAR Deal

Convenience store and gasoline retailer QuikTrip and Oklahoma-based nonprofit Folds of Honor have signed on as title sponsors of the March 1 NASCAR Sprint Cup Series race at Atlanta Motor Speedway. Folds of Honor provides educational scholarships and assistance to families of military men and women ...

Tags: Marketing and Sponsorship

Rihanna Becomes Puma's New Creative Director

Puma yesterday named singer Rihanna its new Women’s Creative Dir in a multiyear deal that will have her "tackle Puma's fitness and training line," according to Paulina Szmydke of WOMEN'S WEAR DAILY. Rihanna said, “I’m very excited about this. Whether it’s apparel or shoes or ...

Tags: Marketing and Sponsorship, Puma

Daytona Int'l Speedway Partners With UNOH

Daytona Int’l Speedway yesterday named the Univ. of Northwestern Ohio its first-ever Official Educational Partner, providing the school with an on-site marketing presence that includes event signage, display space, tickets and hospitality. Financial terms of the multiyear agreement were not di ...

Tags: Marketing and Sponsorship, Daytona International Speedway

UA Expected To Announce Deal With Murray

Sources said that Under Armour, as soon as this week, will announce it is signing tennis player Andy Murray to an endorsement contract, by far the biggest name in the sport the Baltimore-based sportswear company would have inked. Murray's adidas contract expires Dec. 31. His first time wearing any ...

Tags: Marketing and Sponsorship, Under Armour

ASU To Sign Eight-Year, $33.8M Deal With adidas

Arizona State today will formally announce an eight-year "apparel, footwear and accessory deal with Adidas beginning in July 2015" that is worth a total of $33.8M, according to Jeff Metcalfe of the ARIZONA REPUBLIC. ASU will become one of adidas' 12 licensed NCAA schools -- joining Michigan, Wiscons ...

Tags: Marketing and Sponsorship, Adidas

Sources: Puma Listening To Buyout Offers

Puma's controlling shareholder Kering has "explored a sale of the German sportswear maker as efforts to revive the brand drag into a fifth year," according to sources cited by Kirchfeld, Nair & David of BLOOMBERG NEWS. The sources said that the Paris-based Kering "contacted potential buyers earl ...

Tags: Marketing and Sponsorship, Puma

Portland Bank Signs Unique Deal With Timbers

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Tags: Marketing and Sponsorship, Portland Timbers, MLS

Hallmark's Keepsake Ornaments Include Pro Athletes

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Tags: Marketing and Sponsorship, NFL, Hallmark

National Guard Won't Sponsor Motorsports

Congress has "stripped funding for the Army National Guard's sponsorship of motor sports following revelations that advertising on race cars did little to generate recruits ," according to Tom Vanden Brook of USA TODAY. Nat'l Guard Public Affairs Officer Maj. Earl Brown said that lawmakers "cut the ...

Tags: Marketing and Sponsorship

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