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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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09/21/11
Marketplace Roundup

In New Orleans, Kimberly Quillen reported Saints coach Sean Payton “has signed on as a spokesperson for Whitney and Hancock Bank.” Payton will “make public appearances on behalf of the banks and appear in television, radio, print and online advertisements.” His likeness &ldqu ...

Tags: Marketing and Sponsorship

09/20/11
Rivera To Appear In Arrid Deodorant Ad

Church & Dwight Co., Inc., maker of Arrid Extra Dry Anti-Perpsirant Deodorant, has partnered with Yankees P Mariano Rivera to launch the brand's new ad campaign. The commercial featuring Rivera will premiere tomorrow on YES Network during the Yankees' game against the Rays, and it will air more ...

Tags: Marketing and Sponsorship, New York Yankees

09/20/11
Saints Merchandise Still Selling Well

Retailers in New Orleans "can’t stock their shelves fast enough" with Saints gear, according to Naomi Martin of the New Orleans TIMES-PICAYUNE. Retailers said that this year “has been particularly busy, with some even tripling their typical offseason sales.” Aside from the Saints&r ...

Tags: New Orleans Saints, Marketing and Sponsorship

09/20/11
Marketplace Roundup

In Charlotte, Scott Fowler in a front-page piece wrote QB Cam Newton and WR Steve Smith “best symbolize the re-energized Carolina Panthers, the NFL team that has gone from afterthought to interesting once more.” Newton's No. 1 jersey is “the No. 1 seller in the Panthers' team store ...

Tags: Marketing and Sponsorship

09/19/11
Amp Shifting Off Earnhardt Jr.'s Ride

Amp Energy is "phasing its brand off" Dale Earnhardt Jr.'s No. 88 NASCAR Sprint Cup Series ride, according to Tripp Mickle of SPORTSBUSINESS JOURNAL. PepsiCo is expected to announce this week that Diet Mountain Dew "will replace its Amp Energy brand as Earnhardt’s primary sponsor for 16 races ...

Tags: NASCAR, Marketing and Sponsorship

09/19/11
Shaun White Inspires New Stride Gum Flavor

Kraft Foods brand Stride gum is coming out with a "new flavor of chewing gum" named after Gold Medal-winning snowboarder Shaun White -- Whitemint -- and the brand will feature “his likeness on the package,” according to Andrew Adam Newman of the N.Y. TIMES. While Stride is “g ...

Tags: Marketing and Sponsorship

09/19/11
Rawlings Back In Football Game

St. Louis-based sporting goods manufacturer Rawlings started making football helmets last fall "after a 20-year absence” and the company said that it is “on track to capture between 6 percent and 7 percent market share in its first year," according to Lisa Brown of ST. LOUIS PO ...

Tags: Marketing and Sponsorship, Rawlings Sporting Goods Co.

09/19/11
Mayweather Uses Unique Financial Model For Fights

Floyd Mayweather Jr. defeated Victor Ortiz Saturday night via a fourth-round TKO, and Mayweather "fights under a highly unusual financial structure, exchanging upfront risk for back-end profit while retaining total control,” according to a front-page examination of Mayweather's finan ...

Tags: Boxing, Marketing and Sponsorship

09/19/11
NASCAR, DirecTV Partner On Sweepstakes

NASCAR is working with its partner DirecTV to offer fans the chance to appear in a '12 commercial with some of the sport's drivers. The opportunity is being given away as part of the "Send Me 2 Vegas" sweepstakes, which begins today and is designed to promote NASCAR's Champions Week in Las Vegas. Th ...

Tags: Marketing and Sponsorship, NASCAR, DirecTV

09/16/11
Maple Leafs Ink Practice Jersey Sponsor

MLSE has agreed to a five-year deal with Purolator to make the courier company the official practice jersey sponsor of the Maple Leafs. Terms of the deal were unavailable. The deal extends Purolator’s role as the official courier and freight partner with the Raptors, Toronto FC and A ...

Tags: Toronto Maple Leafs, Hockey, Marketing and Sponsorship

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