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MLB To Debut Lighter New Era Cap For Batting Practice, Spring Training

Published in SportsBusiness Daily on 11 / 20 / 17

MLB next season will debut a new batting practice and Spring Training cap developed in collaboration with longtime partner New Era. The new polyester ProLight 59Fifty caps are said to be 26% lighter than the prior Diamond Era batting practice and Spring Training caps used from '13-17 while still mai...

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Tags: Marketing and Sponsorship, MLB, New Era

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Questions Arise Over Military Tributes

Sen. Jeff Flake (R-Ariz.) yesterday "asked the Department of Defense to supply the total amount it has paid pro leagues and franchises" since FY '09 to "present promotional material and details on the number of paid salutes for honoring members of the armed services and the amount spent on such salu ...

Tags: Marketing and Sponsorship

Speaker Company Goes Viral With NHL Astronaut

Tampa-based Bluetooth speaker manufacturer Malektronic's astronaut mascot, which has appeared on the glass at Lightning games, has transfixed hockey fans throughout the Stanley Cup Playoffs. The man outfitted in an astronaut suit has been captured on game broadcasts, featured on several ESPN hig ...

Tags: Marketing and Sponsorship, Tampa Bay Lightning, NHL

Etihad Airways Partners With Monumental Sports

Abu Dhabi-based Etihad Airways will become the "exclusive airline partner" of Monumental Sports & Entertainment and its three teams -- the Capitals, Wizards and WNBA Mystics -- as well as Verizon Center, according to Sean Cronin of the Abu Dhabi NATIONAL. The agreement "reflects a majo ...

Tags: Marketing and Sponsorship, Etihad Airways, Washington Capitals, Washington Wizards, Washington Mystics

Alex Morgan Ready For World Cup Spotlight

U.S. women’s national team F Alex Morgan has "become known as much for her off-field celebrity as for her on-field performances," having been "featured in McDonald's and ChapStick commercials, posed for Coca-Cola advertisements and twice modeled" for the SI swimsuit edition, according to Jamie ...

Tags: Marketing and Sponsorship, Soccer

Marketplace Roundup

In California, Larry Bohannan writes "there was never any question about the long-term viability" of the PGA Tour event in Palm Springs. It was "more a matter of getting a sponsor who was comfortable with playing in the desert and what the local tournament offered in terms of client hospitality oppo ...

Tags: Marketing and Sponsorship

CareerBuilder To Title Sponsor Palm Springs Stop

The PGA Tour "has signed job site CareerBuilder to replace Humana as title sponsor of the former Humana Challenge," according to Lombardo & Lefton of SPORTSBUSINESS JOURNAL. The deal "is a six-year agreement." A source said that the company "is paying" around $7M a year. The tourname ...

Tags: Marketing and Sponsorship, PGA Tour

Indy 500 Seeking Presenting Sponsor

Hulman & Co. CEO Mark Miles this past weekend said he thinks the Verizon IndyCar Series will "have a presenting sponsor of the Indianapolis 500" by next year, according to Tony DiZinno of NBCSPORTS.com. Miles said, "There’s a few prospects. But it could very well be a new company to come i ...

Tags: Marketing and Sponsorship, IndyCar

Shaw Inks Presenting Sponsorship For Grey Cup

New CFL Commissioner Jeffrey Orridge on Friday unveiled Shaw Communications "as the first-ever presenting sponsor of the Grey Cup," according to the CP. Orridge: "It’s about elevating and strengthening the Grey Cup." Financial details of the partnership "weren’t divulged." But the C ...

Tags: Marketing and Sponsorship, CFL

SpongeBob Race Proves To Be Hit For NASCAR

Kansas Speedway for this past weekend's NASCAR Sprint Cup Series SpongeBob SquarePants 400 "transformed into Bikini Bottom, the fictional town where Nickelodeon’s beloved absorbent, yellow and porous character ... lives in a pineapple under the sea," according to Tod Palmer of the K.C. STAR.&n ...

Tags: NASCAR, Marketing and Sponsorship, Nickelodeon

Brady's Brand Could Be In Jeopardy

Patriots QB Tom Brady currently "faces the first major public relations crisis of his career," with the "TB12" brand that has "made him millions in endorsement income" possibly in trouble following the release of the Wells Report, according to Bob Hohler of the BOSTON GLOBE. Marketing and media agen ...

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