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JBL Signs Trail Blazers' Damian Lillard In First Player Deal Since Pact With NBA

Published in SportsBusiness Daily on 04 / 20 / 15

Learn more about Harman International Trail Blazers G Damian Lillard "will become a 'brand ambassador'" for Harman Int'l-owned audio brand JBL, according to E.J. Schultz of AD AGE. Lillard "is the first player signed by Harman since the company inked a multiyear sponsorship with the...

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Tags: Marketing and Sponsorship, Portland Trail Blazers, NBA

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Advertisers Announce Super Bowl Ad Plans

Mercedes-Benz confirmed that it "will return" to the list of Super Bowl advertisers this year after it “dropped the event from its marketing plans" last season, according to Brian Steinberg of AD AGE. Super Bowl XLVII is set to be broadcast by CBS on Feb. 3 from the Mercedes-Benz Superdome, an ...

Tags: Marketing and Sponsorship, Kraft Foods, Mercedes Benz, Best Buy, Coca-Cola

Nonprofit Takes Over Sponsorship Of Dallas Bowl

The newly formed nonprofit Heart of Dallas announced Thursday that it is "replacing TicketCity as the title sponsor of the Jan. 1 college football bowl game at the Cotton Bowl Stadium," according to Matt Joyce of the DALLAS BUSINESS JOURNAL. The bowl will "continue the Jan. 1 game’s conferenc ...

Tags: Marketing and Sponsorship

Marketplace Roundup

Pandora Jewelry announced an endorsement deal with Gold Medal-winning U.S. gymnast Aly Raisman to be featured in the brand’s ‘13 print campaign and make select appearances at several stores during and following the Kellogg's Tour of Gymnastics Champions. Raisman's first public appearance ...

Tags: Marketing and Sponsorship

Will Miguel Cabrera's Marketing Appeal Increase?

Tigers 3B Miguel Cabrera yesterday became the first player to win MLB’s Triple Crown since ’67, but whether that means “his face shows up on cereal boxes and in TV commercials amid a windfall of lucrative endorsement deals remains to be seen,” according to Bill Shea of CRAIN& ...

Tags: Marketing and Sponsorship, Detroit Tigers

Adidas Rolls Out New Derek Rose Shoe

adidas today rolls out the latest “iteration of its Derrick Rose signature shoe as well as the first clothing in a Derrick Rose apparel line,” according to Allan Brettman of the Portland OREGONIAN. adidas and Rose have been “undeterred in forging ahead with an ambitious marketing ...

Tags: Marketing and Sponsorship, Adidas

Redbox Enters Ticketing Business

Redbox is “hoping to shake up the ticketing business, selling seats to live events with just a $1 fee tacked on,” according to Ethan Smith of the WALL STREET JOURNAL. Redbox is “likely to offer tickets that might not sell otherwise, such as nosebleed seats for concerts that aren't ...

Tags: Marketing and Sponsorship

Peyton Manning Leads NFL Jersey Sales

Broncos QB Peyton Manning continues to hold his place at the top of the NFL best-selling jersey list. Manning is followed by Redskins QB Robert Griffin III and Jets QB Tim Tebow for all jerseys bought on NFLShop.com from April 1-Sept. 30. Quarterbacks make up the top seven spots, with 49ers LB Patr ...

Tags: Marketing and Sponsorship, NFL

Sources: Lin, Harvard Discussing Merchandise Line

Rockets G Jeremy Lin and his alma mater, Harvard Univ., are “in talks to create a co-licensed merchandise line,” according to sources cited by Scott Soshnick of BLOOMBERG NEWS. The sources said that the line would be “created with Nike Inc., which has Lin as an endorser and which o ...

Tags: Marketing and Sponsorship

Wade's Li-Ning Announcement Expected Next Week

Heat G Dwyane Wade will “become the face” of Beijing-based footwear and apparel company Li-Ning, with the formal announcement “likely to come during next week's Heat preseason trip to China,” according to Ira Winderman of the South Florida SUN-SENTINEL. While Wade “decl ...

Tags: Marketing and Sponsorship, Li Ning, Nike, Converse, Adidas

Mass. Lottery, Celtics Launch New Ticket

The Massachusetts State Lottery and the Celtics announced plans to expand their lineup of co-branded instant tickets with a new game that went on sale yesterday. The $2 ticket is the fourth Celtics-branded game offered by the lottery since the partnership was formed in '06. The ticket is emblazoned ...

Tags: Marketing and Sponsorship, Boston Celtics

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