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Gisele Bundchen Revealed As Under Armour's Newest Female Endorser

Published in SportsBusiness Daily on 09 / 02 / 14

Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...

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Umbro Distancing Itself From John Terry

EPL club Chelsea D John Terry was "left out" of Umbro's upcoming marketing amid allegations that he racially abused a Queens Park Rangers player during a game, according to John Reynolds of MARKETING magazine. An Umbro spokesperson declined to "discuss future campaigns" but confirmed Terry, who last ...

Tags: Marketing and Sponsorship, English Premier League, Umbro

British Olympians Could Be In Sponsor Row

Agents of prospective British Olympians sponsored by Nike have told the British Olympic Association that “their athletes would be in breach of contracts if they are forced to wear Team GB’s official ‘presentation outfit,’" which is sponsored by adidas, according to Jacquelin ...

Tags: Marketing and Sponsorship, Nike, Adidas

Bruins' Tyler Seguin Renews Dunkin' Sponsorship

Dunkin' Donuts announced Bruins RW Tyler Seguin has renewed his sponsorship deal with the company and "will serve as a brand spokesman through September of this year," according to Ira Kantor of the BOSTON HERALD. In honor of the renewal and Valentine's Day, Dunkin' Donuts will host a "Romance/Broma ...

Tags: Boston Bruins, Marketing and Sponsorship

Lawsuit: George Brett Falsely Pitching Necklaces

Lawyers are "seeking class-action status" for a lawsuit that claims Baseball HOFer George Brett "has been falsely advertising necklaces and bracelets as being able to help improve health and sports performance," according to Ryan Foley of the AP. A lawsuit filed Monday in federal court in Des Moine ...

Tags: Marketing and Sponsorship

Marketplace Roundup

MARKETING magazine's Loulla-Mae Eleftheriou-Smith noted Unilever deodorant brands Rexona, called Sure in the U.K., and Clear are to "sponsor British Formula 1 team Lotus in a multi-year deal." The deal "uses the Rexona global brand identity" outside of the U.K., while the "Sure brand ...

Tags: Marketing and Sponsorship

Opinions Vary On Super Bowl Ads

There was “no noticeable consensus in the polls, surveys and analyses of data from social media that poured in this year” on which ads were the winners and losers of Super Bowl XLVI, according to Stuart Elliott of the N.Y. TIMES. Viewers and computer users “gave their highest ...

Tags: Marketing and Sponsorship

Bridgestone Discusses M.I.A. With NFL, NBC

Bridgestone Americas, the sponsor of the Super Bowl halftime show since '08, has "reached out” to the NFL and NBC over the behavior of rapper M.I.A., who “blurted out an obscenity and raised her middle digit on screen during Madonna's halftime concert,” according to Brian Steinberg ...

Tags: Marketing and Sponsorship

Super Bowl Merchandise Selling At Record Pace

The NFL indicated that retail sales of licensed Super Bowl XLVI merchandise "could exceed $200 million this season," and might "reach a record, as local stores struggle to keep up with demand following the Giants' win Sunday," according to Keiko Morris of NEWSDAY. NFL Senior VP/Consumer Product ...

Tags: New York Giants, Marketing and Sponsorship

Eli Manning's Marketability Expected To Soar

NFL Giants QB Eli Manning’s “appeal among advertisers is expected to soar” after winning his second Super Bowl title on Sunday, and marketing experts indicated that “could translate into millions of dollars worth of additional endorsements,” according to Susan Todd of t ...

Tags: Marketing and Sponsorship, New York Giants

Valero Extends Texas Open Deal Through '18

Valero Energy Corp. today officially announced an "extension of its title sponsorship" of the PGA Tour's Texas Open, according to Richard Oliver of the SAN ANTONIO EXPRESS-NEWS. The extension will keep Valero's name attached to the event through '18. Golf San Antonio President & CEO Tony Piazzi ...

Tags: PGA Tour, Marketing and Sponsorship

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