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Nationwide, Axalta To Stay On No. 88 With Alex Bowman Replacing Dale Earnhardt Jr.

Published in SportsBusiness Daily on 07 / 21 / 17

Alex Bowman will have support from longtime Dale Earnhardt Jr. sponsors Nationwide and Axalta for the "bulk of the season" next year when he takes over the No. 88 Monster Energy Cup Series Chevy, according to Bob Pockrass of ESPN.com. Hendrick Motorsports on Thursday announced a "one-year deal" with...

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Tags: Marketing and Sponsorship, NASCAR

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NBA Signs Up Kaiser Permanente, H&R Block

Kaiser Permanente has signed on as the NBA’s first Official Healthcare Partner in a multiyear deal that also includes WNBA and D-League rights. A player component sees Warriors G Stephen Curry and Clippers G Chris Paul serving as ambassadors. The Oakland-based health care firm has a team deal ...

Tags: Marketing and Sponsorship, NBA

Schwab Re-Ups With PGA Tour For 20 Years

The PGA Tour and Charles Schwab yesterday announced a 20-year partnership extension, marking the longest marketing agreement in Tour history. As part of the renewed deal, the Champions Tour will be creating a playoff system beginning in '16. Other key elements of the agreement include Schwab's desig ...

Tags: Marketing and Sponsorship, Charles Schwab, PGA Tour

Super Bowl Spots Start To Leak Out

A handful of Super Bowl XLIX advertisers over the past week have unveiled plans for the game, which is notable because, until now, many brands -- "in contrast to the trend in recent years" -- had kept their plans "unusually mum," according to Bruce Horovitz of USA TODAY. At least a half do ...

Tags: Super Bowl, Marketing and Sponsorship

Under Armour Extends Deal For Golfer Spieth

Under Armour has signed a 10-year sponsorship extension with golfer Jordan Spieth, one of the PGA Tour’s most promising young stars. Spieth first signed with UA in '13 , becoming the first PGA Tour pro to sign a full head-to-toe UA apparel deal. The deal calls for Spieth to be part ...

Tags: Marketing and Sponsorship, Under Armour

Gillette Doesn't Renew Ovechkin Deal

Capitals RW Alex Ovechkin's four-year contract  with Procter & Gamble's Gillette brand ended Dec. 31, but the two sides are "exploring ways to collaborate again in the future," according to Ian Oland of independent blog RUSSIAN MACHINE NEVER BREAKS. Among Ovechkin’s responsibili ...

Tags: Marketing and Sponsorship, Gillette

NBAers Using Their Brand For Social Causes

ESPN’s “The Grantland Basketball Hour” featured a discussion about social activism among NBA players at a time when marketing and branding is so important. ESPN’s Bill Simmons said, “When we think about (Bill) Russell's generation, it's very socially conscious, cared ab ...

Tags: Marketing and Sponsorship, NBA

PGA Of America, National Car Rental Renew Deal

The PGA of America and National Car Rental today announced a five-year renewal of their sponsorship deal. Financial terms of the extension were not disclosed. National is an official partner of the PGA of America, and the deal continues to make the company the official rental car of the PGA of ...

Tags: Marketing and Sponsorship, PGA of America, National Car Rental

Mechanix Wear, NASCAR Renew Sponsorship

California-based high-performance glove maker Mechanix Wear has renewed its NASCAR sponsorship in a five-year extension that is valued in the high six figures annually. The company will announce the news today. Mechanix Wear Brand Manager Michael Hale said that the company, which has sponsored ...

Tags: Marketing and Sponsorship, NASCAR

Bright Nike Apparel Turns Heads At Aussie Open

Nike's "huge troupe of performers" at the Australian Open is outfitted in apparel "designed to make an 'unapologetic visual statement' and give wearers a competitive advantage via 'disruptive patterns,'" according to Liam Mannix of the SYDNEY MORNING HERALD. The collection, "apparently inspired by M ...

Tags: Nike, ATP, Australian Open, Marketing and Sponsorship

A-B Super Bowl Push Looks To Social Media

Anheuser-Busch is "stepping up its social outreach for Super Bowl XLIX, including an Instagram fan-video contest, to win over a new, younger generation of drinkers," according to Michael Barris of MOBILEMARKETER.com. A-B is "putting resources into engaging millennials on social before, during and af ...

Tags: Marketing and Sponsorship, Super Bowl, Anheuser Busch

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