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Arizona State Maintains Similar Look With New Adidas Football Uniforms

Published in SportsBusiness Daily on 07 / 31 / 15

Arizona State and adidas on Thursday "released the new football uniforms" for the '15 season, and the change "isn't drastic," according to Andrew Joseph of the ARIZONA REPUBLIC. This is the first year of ASU's eight-year deal with adidas to outfit the school's athletic department, and officials "c...

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Tags: Pac 12, Adidas, Marketing and Sponsorship

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Rivals.com, Under Armour Sign Three-Year Deal

Yahoo's Rivals.com has signed a three-year marketing deal with Under Armour in which the brand will become the presenting sponsor of its prep sports camp series and its college football recruiting rankings. The "Rivals Camp Series presented by Under Armour" is a new, invitation-only set of regional ...

Tags: Marketing and Sponsorship, Under Armour

SB Auto Spots Hit Home With Viewers

The pair of two-minute Chrysler spots that aired during Super Bowl XLVII “were a topic of water cooler conversations from coast to coast, if online discussions are any indication,” according to Bryce Hoffman of the DETROIT NEWS. The first, a Jeep ad with an Oprah Winfrey-voiced trib ...

Tags: Marketing and Sponsorship

How Will "Dull" Flacco Fare With Endorsements?

Ravens QB and Super Bowl XLVII MVP Joe Flacco was, for a day at least, "America's 'it' guy," and he seems "destined for a big payday in the NFL and in endorsements," according to a front-page piece by George & Wilson of the Baltimore SUN. JL Sports VP Tom Kleine, Flacco's marketing agent, said t ...

Tags: Marketing and Sponsorship, Baltimore Ravens, NFL

Mike Trout Inks Subway Deal

Angels CF Mike Trout's agent Craig Landis confirmed that his client "reached a sponsorship agreement" with Subway restaurants, according to Josh Friedman of the Vineland DAILY JOURNAL. Trout appeared in Subway's Super Bowl ad , and supporters said that the endorsement is "a perfect fit" for the rei ...

Tags: Marketing and Sponsorship, Subway, MLB, Los Angeles Angels

F1, Emirates Ink Five-Year Branding Deal

F1 today announced a five-year deal with Emirates in which the airline will serve as a Global Partner of the racing series. Emirates' branding starting with the March 22-24 Malaysian Grand Prix will be displayed on F1 circuit bridges, ground signs and the F1 Paddock Club ( F1 ). The F ...

Tags: Marketing and Sponsorship, Formula One

DuPont No Longer On Jeff Gordon's Car

DuPont's car-paint unit "has been rebranded as Axalta Coating Systems" and will sponsor NASCAR driver Jeff Gordon for 14 Sprint Cup races this season, according to Jeff Gluck of USA TODAY. This will "undoubtedly mean some adjustment for fans used to the DuPont car." Axalta's "first race on the car" ...

Tags: Marketing and Sponsorship, NASCAR

Marketplace Roundup

General Motors yesterday said it was working with Beyoncé to incorporate the new Chevrolet Corvette Stingray into her Super Bowl XLVII halftime performance but "it did not work out." GM over the past two weeks called rumors of the vehicle's involvement in the halftime show "speculation." In D ...

Tags: Marketing and Sponsorship

Bud's Clydesdale Spot Tops USA Today Poll

The USA Today Ad Meter shows that Anheuser-Busch “climbed back into the saddle with the Super Bowl’s top commercial,” according to Bruce Horovitz of USA TODAY. The ad is “a heart-tugging tale of the bond between a trainer and the Budweiser Clydesdale he raised.” T ...

Tags: Marketing and Sponsorship, Super Bowl, NFL

Super Bowl Ads Draw Negative Criticism

The commercials that aired during Super Bowl XLVII last night “were, by and large, disappointing,” as they represented a “missed opportunity for marketers and agencies to demonstrate that they had at least some understanding of how contemporary consumers think and behave," acco ...

Tags: Marketing and Sponsorship

CBS Adjust To SB Power Outage; Marketers Opportunistic

CBS during last night's Mercedes-Benz Superdome power outage “more or less stopped showing commercials from Super Bowl advertisers, choosing instead to keep to short breaks with promos for its own programs,” according to Brian Steinberg of AD AGE. Once play proceeded, the net “rera ...

Tags: Marketing and Sponsorship, Super Bowl

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