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Published in SportsBusiness Daily on 09 / 17 / 14

15,256  – Size of the "raucous crowd" for last night's Sounders-Union U.S. Open Cup title game at PPL Park. The Sounders won 3-1 ( PHILADELPHIAUNION.com, 9/17 ).

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New Era President Looks To Company's Future

New Era Cap President Peter Augustine in a recent interview with the BUFFALO NEWS’ David Robinson spoke about the company’s local operations in the city and its plans for the future. Below are excerpts from the Q&A: Q : How is the cap business? I know it took quite a hit durin ...

Tags: Marketing and Sponsorship, New Era

Marketplace Roundup

In Birmingham, Doug Demmons reported NASCAR yesterday announced that it is “once again changing the rules for who is eligible to drive in the annual season-opening Bud Shootout exhibition race.” The change “likely means the end of Budweiser's sponsorship of the Shootout.” The ...

Tags: Marketing and Sponsorship

NHL Rangers Ad Plays Off Lin's Popularity

The NHL Rangers are the latest organization to hop on the Jeremy Lin train, as the team referenced the Knicks G in an ad that ran in Newsday Thursday, according to Harrison Mooney of YAHOO SPORTS. The ad promoting Thursday night's game against the Blackhawks featured a photo of Rangers G Henrik ...

Tags: Marketing and Sponsorship, New York Knicks, Basketball

Nike Outshines Adidas In Olympic Chatter

Non-Olympic sponsor Nike is the brand “most associated with the 2012 Olympics and is far out-performing Olympic sponsor and rival Adidas,” according to research by digital agency Jam cited by Matthew Chapman of MARKETING magazine. Research on web buzz conducted from Dec. 1-Feb. 7 "s ...

Tags: Marketing and Sponsorship, Adidas, Nike

Wheels & Deals

USA TODAY’s Nate Ryan in a sports section cover story reports results “might not factor heavily into the rehabilitation” of Kurt Busch’s image in corporate America, which “views its drivers as well-groomed spokespeople as much as athletes.” Team Owner Richard Pett ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

Marketplace Roundup

England's FA has been "accused of 'money grabbing' after replacing" the men's soccer team national kit after eight games, the "fewest number of games a home England jersey has ever been worn for." A new kit will be "launched at this month's friendly match against the Netherlands that will ...

Tags: Marketing and Sponsorship

Emirates Airlines To Title USTA Summer Series

Emirates Airlines today announced a deal with the USTA to become the title sponsor of the U.S. Open Series and the official airline of the U.S. Open as part of a seven-year deal. The U.S. Open Series includes 10 events during the summer and leads into the U.S. Open ( USTA ). The WALL STREET JOURNAL' ...

Tags: Marketing and Sponsorship, USTA, Tennis

Lin To Be Featured In New Nike Campaign

Nike will soon “roll out a new promotional campaign built around” Knicks G Jeremy Lin, the “first of what is expected to be a parade of endorsements" featuring Lin, according to sources cited by Joel Siegel of ABC NEWS. Estimates of Lin's economic impact “begin at tens o ...

Tags: Marketing and Sponsorship, New York Knicks, NBA, Basketball

MLS Crew Ink Jersey Deal With Barbasol

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Tags: Columbus Crew, Marketing and Sponsorship

Castrol Renews With SUM Through '14

Castrol today will announce a three-year partnership renewal with SUM that will see the company's GTX High Mileage brand remain the official motor oil of MLS, the U.S. men’s national soccer team and the Mexican men’s national soccer team for games played in the U.S. Financial terms of th ...

Tags: Marketing and Sponsorship, MLS, Castrol North America Inc.

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