Featured Story

Advanced Degree: Fanatics Acquires Fermata's Colleges Business, Creates New Division

Published in SportsBusiness Daily on 10 / 16 / 17

Fanatics is expanding the college segment of its e-commerce empire with the creation of a new division -- Fanatics College -- and the acquisition of collegiate licensing agency Fermata Partners. Derek Eiler and Chris Prindiville, two of the four founding partners of Fermata, will join Fanatics Colle...

Read More

Tags: Marketing and Sponsorship

More Stories

04/10/15
Marketplace Roundup

In Indianapolis, Curt Cavin noted Indianapolis Motor Speedway's pagoda "now has a title sponsorship" from Panasonic, which is "installing 20 new high-definition LED video boards around the track." The videoboards "will be viewable" from 98% of the nearly 250,000 seats. The boards also "are significa ...

Tags: Marketing and Sponsorship

04/09/15
Manfred: Daily Fantasy Sites Not Gambling

Leaving no question about where he stands on the issue, MLB Commissioner Rob Manfred yesterday at the IMG World Congress of Sports emphasized that he and team owners see a clear line of demarcation between daily fantasy and gambling. As a result, t ...

Tags: Marketing and Sponsorship, ESPN

04/09/15
AFL Outlaws Advertise Betting Lines

A partnership between William Hill and the AFL Las Vegas Outlaws sees the bookmaker's betting line "announced and posted on the video board before kickoff" of home games at Thomas & Mack Center, and that line is "updated with the in-play odds during every intermission," according to Case Ke ...

Tags: Marketing and Sponsorship, Arena Football League

04/09/15
McIlroy Avoids Criticism Despite Celeb Status

In Minneapolis, Jim Souhan writes Rory McIlroy "is the great young player golf fans craved, but he has not and might never be the golfing celebrity" that Tiger Woods is. McIlroy, who topped Woods in THE DAILY's survey of the most marketable golfers , "might have found a sweet spot of sports celebri ...

Tags: Marketing and Sponsorship, Golf

04/09/15
Marketplace Roundup

In Chicago, Lewis Lazare reported American Express is "expanding its relationship with the United Center." The credit card company is "preparing an original series of videos about the Bulls and its individual team members." A company spokesperson said that the videos would "be similar to those ...

Tags: Marketing and Sponsorship

04/08/15
Rory McIlroy Tops Golf's Most Marketable

Heading into the golf season’s first major this week in Augusta, Rory McIlroy is the most marketable player in the world, according to a survey of more than 40 industry marketers, tournament directors and media members conducted by THE DAILY . McIlroy received 56% of all first-place votes ...

Tags: Marketing and Sponsorship, Golf

04/08/15
Thompson Defends Racy Golf Digest Cover

Golfer Lexi Thompson yesterday defended her controversial Golf Digest cover in which she appears topless, saying she has "more clothes on in that picture than a lot of the girls I go to the beach with." Thompson appeared on Fox News' "Fox & Fri ...

Tags: Marketing and Sponsorship, Golf

04/08/15
MainGate, NBA Partner For New Promo

Indianapolis-based event retail company MainGate this week "announced a unique three-year deal with the NBA" in which the company will "create a special 'Item of the Game' promotion for all 30 teams for all 41 of their home game -- plus any home playoff games," according to Anthony Schoettle of the ...

Tags: Marketing and Sponsorship, WNBA, NBA

04/08/15
Mo'ne Davis Continues Building Her Brand

Little League P Mo'ne Davis' brand "is on fire," as she is the "inspiration behind a line of high-top sneakers and silicone watches," has a biopic in development at Disney Channel and has released a memoir last month through HarperCollins, according to Elizabeth Wellington of the PHILADELPHIA I ...

Tags: Marketing and Sponsorship

04/08/15
Topgolf Facilities Target Young Demographic

Dallas-based golf facility chain Topgolf is "trying to shed golf's elitist image by making it accessible to the masses -- particularly new, younger masses," according to Ashley Rodriguez of AD AGE. The company at its 24 U.S. locations has "reimagined the sport, injecting youth, neon lights and plent ...

Tags: Golf, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug