Featured Story

NASCAR, Monster Energy Look To Daytona 500 As Launchpad For Appeal To Younger Audience

Published in SportsBusiness Daily on 02 / 21 / 17

NASCAR Senior VP & CMO Jill Gregory said that the new title sponsorship deal with Monster Energy is the latest in a "concerted push by NASCAR in recent years to increase its appeal" to a younger audience, according to a front-page piece by Clayton Park of the Daytona Beach NEWS-JOURNAL. The Univ...

Read More

Tags: Marketing and Sponsorship, NASCAR

More Stories

09/02/14
Nike Retains Durant With Deal Worth Over $265M

Nike has "countered Under Armour's offer" of between $265-$285M to Thunder F Kevin Durant and "believes it will keep" him as an endorser for the next 10 years, according to sources cited by Rovell & Stein of ESPN.com. Nike, whose seven-year deal that guaranteed Durant $60M is expiring, ...

Tags: Marketing and Sponsorship, Nike, Under Armour, NBA, Oklahoma City Thunder

09/02/14
Sponsors Sticking By Tony Stewart

One of Tony Stewart's primary sponsors "reaffirmed its commitment Sunday to the NASCAR star, citing 'overwhelming' public support as Stewart remains under investigation" in the death of sprint car driver Kevin Ward Jr., according to Nate Ryan of USA TODAY. Though no sponsor has "pulled its support o ...

Tags: Marketing and Sponsorship, NASCAR

09/02/14
Citizen Watch Renews USTA Sponsorship

Citizen Watch has extended its sponsorship of the USTA and will see expanded brand visibility throughout the Billie Jean King National Tennis Center (NTC) beginning with the '15 U.S. Open. The deal also will see Citizen gain an enhanced presence on digital platforms and maintain its position as the ...

Tags: Marketing and Sponsorship, USTA

08/29/14
Snickers Releases First Manziel Commercial

Browns QB Johnny Manziel  stars in a new Snickers commercial that “shows him as an aerobics instructor” who goes by the name Johnny JamBoogie, according to Darren Rovell of ESPN.com. Clad in spandex and a headband, Manziel “is teaching a class of women all of his moves u ...

Tags: Marketing and Sponsorship

08/29/14
Univ. Of Toledo Signs Deal With Cavaliers

The Univ. of Toledo on Thursday unveiled a two-year agreement with the Cavaliers to become the NBA team's "first university sponsor," according to Karen Farkas of the Cleveland PLAIN DEALER. UT "will spend about $100,000 a year in exchange for signs and in-game digital messages at Cavs games, and po ...

Tags: Cleveland Cavaliers, Marketing and Sponsorship

08/29/14
49ers Renew Deal With U.S. Bank

The 49ers have extended their sponsorship deal with U.S. Bank with a multiyear agreement that will see it remain the team's official consumer banking partner. U.S. Bank will have a presence at Levi’s Stadium, including providing all on-site ATMs. The bank also will feature 49ers-branded produc ...

Tags: San Francisco 49ers, Marketing and Sponsorship

08/29/14
College Football Marketing Notes

Aflac is rolling out a series of college football activations, including a new TV commercial, an online sweepstakes and a partnership with ESPN's Desmond Howard. The new spot, titled "The Paymaker," debuted during Thursday's Texas A&M-South Carolina game on SEC Network. It depicts the Aflac ...

Tags: Marketing and Sponsorship

08/28/14
Comcast-NASCAR Deal To Be Announced

See the listing for Xfinity Comcast and NASCAR plan to announce a 10-year sponsorship agreement next week that will turn the sport’s secondary circuit into the Xfinity Series. The deal, which is valued at close to $200M, is expected to be announced on Wednesday in Charlotte, ...

Tags: Marketing and Sponsorship, NASCAR, Comcast-Spectacor

08/28/14
Bellis Not Likely To Strike Endorsement Deals

Fifteen-year-old American tennis player CiCi Bellis on Tuesday became the youngest competitor to win a U.S. Open match in 18 years, but it is "doubtful she will strike big endorsement deals anytime soon" since she intends to keep her amateur status, according to E.J. Schultz of AD AGE. Bel ...

Tags: Marketing and Sponsorship

08/28/14
Jordan, Federer U.S. Open Chat Boosts Sales

Michael Jordan and Roger Federer were brought together for the first time Monday at the U.S. Open by Nike execs for the debut of Federer's new line of tennis shoes, but ESPN's "on-air chatter" was not coordinated "between the athletes and the network," according to Sara Germano of the WALL STREET J ...

Tags: Marketing and Sponsorship, Nike

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug