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Lochte Scores First Endorsement Deal Since Rio Incident; 'Dancing With The Stars' Next?

Published in SportsBusiness Daily on 08 / 26 / 16

U.S. swimmer Ryan Lochte has signed his first new endorsement deal since his robbery scandal at the Rio Games, partnering with California-based Pine Bros. Softish Throat Drops. The 12-time Olympic medalist will appear in a series of commercial and print ads titled, "Pine Brothers Softfish Throat Dro...

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Tags: Marketing and Sponsorship

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World Cup Helping Pele Land Endorsements

Pele is now "taking what might be his last shot at profiting from his popularity," and with Brazil hosting this year’s FIFA World Cup in less than three months, the former player is "sweeping up endorsements like he did during his heyday," according to Tariq Panja of BLOOMBERG NEWS. Pele in th ...

Tags: Marketing and Sponsorship, Soccer, FIFA World Cup

WTA's Azarenka Inks Seven-Figure Deal With Esurance

Tennis player Victoria Azarenka has "agreed to a two-year endorsement deal with Esurance, a pact that gives the car insurance brand another connection in tennis," according to Daniel Kaplan of SPORTSBUSINESS JOURNAL. Azarenka joins doubles players Bob and Mike Bryan "as endorsers of the company." Th ...

Tags: WTA, Marketing and Sponsorship

Sporting K.C. Gives New Twist To Fashion-Forward Kits

Sporting KC's third jersey is "Pitch Black" MLS Sporting KC VP/Stadium & Brand Revenue John Moncke said that a "key component of KC’s success off the field has been the transition away from ...

Tags: Sporting Kansas City, Marketing and Sponsorship

Chips & Putts

In Norfolk, David Hall reports South Korean broadcast company JTBC has paid a "six-figure sum" to be the presenting sponsor of the LPGA Kingsmill Championship. A tournament spokesperson said that the deal "could run the length of the tournament's four-year agreement with Kingsmill, and JTBC's involv ...

Tags: Marketing and Sponsorship, Golf

Marketplace Roundup

Mutual of Omaha yesterday announced that seven pro swimmers who are currently training for the '16 Rio Games have joined the company's Gold Medal Team of endorsers. They are Matt McLean; Anthony Ervin; Allison Schmitt; Caitlin Leverenz; Jimmy Feigen; Conor Dwyer; and Michael Andrew ( Mutual of Omaha ...

Tags: Marketing and Sponsorship

Wells Fargo Championship To Stay In Charlotte

A five-year extension of the PGA Tour Wells Fargo Championship event at Quail Hollow Club "will become official" today, according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. Sources said that the deal "runs through 2019." The current agreement "expires with this year’s Wells Fargo Cham ...

Tags: Marketing and Sponsorship, Wells Fargo, PGA Tour

LeBron, Manziel Tapped For McDonald's Spot

Heat F LeBron James and NFL Draft prospect QB Johnny Manziel are the "subject of a new television campaign by McDonald's" in which James "ends up running into Manziel hanging out" in a special club that serves the new Bacon Clubhouse Sandwich, according to Bryan Fischer of NFL.com. Th ...

Tags: Marketing and Sponsorship, McDonalds

NASCAR Extends Wal-Mart Licensing Deal

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Tags: Marketing and Sponsorship, Wal Mart, NASCAR

Chevy, ManU Launch Philanthropic Campaign

Chevrolet, which "has a mammoth multi-year major-sponsor investment" in EPL club Manchester United, is "taking the relationship to social media with a cause," according to Karl Greenberg of MARKETING DAILY. The automaker during ManU-Liverpool FC on Sunday "launched 'What Do You #PlayFor?' with ...

Tags: Manchester United, Marketing and Sponsorship, English Premier League

Callaway Golf Experimenting With Drones

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