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Audience Analysis: ESPN Gets Strong Audience For Randy Moss "30 For 30" Documentary

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ESPN drew 2.17 million viewers for “Rand University” on Nov. 11, marking the net’s best documentary audience since the premiere of “The Book Of Manning” on Sept. 24, 2013 and eighth-best documentary audience since the “30 for 30” project began in ’09. ...

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Bayern Munich Sponsors To Benefit From Home Final

German Bundesliga club Bayern Munich’s victory over La Liga club Real Madrid in the UEFA Champions League semifinal "will be a big boost for the German soccer club’s sponsors," according to Mike Ozanian of FORBES. Because the final will be played at Allianz Arena in Munich, Bayern Munich ...

Tags: Marketing and Sponsorship

A-B Upset With UFC Fighters' Remarks

Anheuser-Busch, a major sponsor of UFC, has “reprimanded the mixed-martial arts organization for remarks made by some fighters” after advocacy groups “have criticized the fighters comments as sexist and homophobic,” according to E.J. Schultz of AD AGE. A-B in a statement said ...

Tags: Marketing and Sponsorship, UFC, Anheuser Busch

Bulls' Rose Has Top-Selling NBA Jersey

Bulls G Derrick Rose has the NBA's best-selling jersey at the temporary NBA Store in N.Y., and on NBAStore.com from April 2011 to present, according to a league release. This marks the first time Rose has had the top-selling jersey in the league. His No. 1 jersey ranked fifth on the list last year. ...

Tags: Marketing and Sponsorship, NBA

Peyton Manning's Jersey Leads New Nike Sales

Broncos QB Peyton Manning tops the early-sales list of the "newly designed NFL team jerseys from Nike that hit stores this week,” according to Michael McCarthy of USA TODAY. NFL Corporate Communications Manager Joanna Hunter said that Manning’s jersey is “the best-selling player je ...

Tags: Marketing and Sponsorship, NFL, Nike

Olympians Suing Samsung Over Name Use

A group of 18 Olympians yesterday sued Samsung, alleging the company did not have permission to incorporate their names and photos into its “Samsung Genome Project.” The list of athletes suing includes Dara Torres, Mark Spitz, Greg Louganis, Jackie Joyner-Kersee, Aaron Peirsol, Cullen Jo ...

Tags: Marketing and Sponsorship, Samsung

Tide To Roll Out NFL Marks On Packaging

Consumers in August “will begin to see specially marked packages of Tide bearing the NFL’s official heraldic logo” as part of the Procter & Gamble brand's  new multiyear sponsorship with the league, according to Anthony Crupi of AD WEEK. The upcoming NFL season ...

Tags: Marketing and Sponsorship, Procter and Gamble, NFL

Calvin Johnson To Be On "Madden NFL 13" Cover

Lions WR Calvin Johnson was named the cover athlete for EA Sports' "Madden NFL 13," capturing the fan vote in a 52%-48% final against Panthers QB Cam Newton. Johnson's selection was announced during a special on-site production of ESPN's "SportsNation" in Times Square, with Johnson's photo shoot tak ...

Tags: NFL, Marketing and Sponsorship

NBC Eyeing Nearly $1M For Thanksgiving Game Ads

NBC Sports Group Exec VP/Sales Marketing Seth Winter indicated that the network will attempt to get “'pretty close to seven figures’ for a 30-second spot” during its Patriots-Jets Thanksgiving night game, according to Brian Steinberg of AD AGE. NBC last fall charged an average of $ ...

Tags: NBC, Marketing and Sponsorship

N.C. State Signs Four-Year Deal With Adidas

N.C. State Univ. has signed a four-year contract extension with adidas, with the deal guaranteeing the school “at least $7 million in cash and apparel," according to Jason deBruyn of the TRIANGLE BUSINESS JOURNAL. The agreement "could be more, depending on licensing revenue.” T ...

Tags: Marketing and Sponsorship, Adidas

Skechers Introduces New Track Contract Provisions

Skechers has “extended its deal” with Silver Medal-winning U.S. marathon runner Meb Keflezighi through '13, and the contract contains provisions “that mark a big shift away from how traditional track and field sponsors reward their athletes,” according to Sara Germano of ...

Tags: Marketing and Sponsorship

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