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Golfer Brooke Henderson Becoming One Of Canada's Most Marketable Athletes

Published in SportsBusiness Daily on 08 / 21 / 17

Golfer Brooke Henderson is "growing into one of Canada's most marketable athletes," as she has "amassed an impressive list of sponsors" despite the 19-year-old having just turned pro in '15, according to Rachel Brady of the GLOBE & MAIL. Her reps at IMG have taken a "slow and steady approach" th...

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Tags: Marketing and Sponsorship

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NBA All-Stars Busy Off Court In N.Y.

Cavaliers F LeBron James "filmed a Kia car commercial in the middle of Manhattan Friday night," according to a TMZ report cited by Joe Vardon of the Cleveland PLAIN DEALER. James, a Kia ambassador, "ripped through filming in seconds." James: "Ninety seconds. You know it don't take me long to knock o ...

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NBAers Showcase In Fashion In ASG Show

NBA players for years have viewed being well dressed "as a given," but now, they are "not content with merely landing on best-dressed lists," according to Andrew Keh of the N.Y. TIMES. Today’s "most fashionable players, who are teaming up with luxury brands, flying overseas for fashion shows a ...

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Rice Offered $1M Deal With Fantasy Football Site

ProDraftLeague.com CEO Mark Tadros said that free agent RB Ray Rice has been offered a $1M contract "to be a spokesman" for the fantasy football website, according to Aaron Wilson of the Baltimore SUN. The deal "includes a $500,000 salary plus $500,000 in bonuses available," along with "media and pr ...

Tags: Marketing and Sponsorship, NFL

Danica Patrick At Crossroads With Career, Sponsor

In Charlotte, Jim Utter wrote driver Danica Patrick "enters the final year of her current contract" with Stewart-Haas Racing "at a crossroads in her NASCAR career, a season to determine whether she can match her success in marketability with results on the track." GoDaddy "has given no indicati ...

Tags: Marketing and Sponsorship, NASCAR

Sprint To Debut Durant Spot During All-Star Game

A 60-second TV spot featuring Thunder F Kevin Durant will make its national debut Sunday during the Sprint Halftime Report of the NBA All-Star Game on TNT. The launch marks Durant’s fourth consecutive year as a spokesperson in Sprint’s national advertising. Durant plays the rol ...

Tags: Marketing and Sponsorship, Sprint

UA Unveils Curry Shoe, New Ad Campaign

Under Armour "unveiled Thursday its newest basketball shoe, the 'Dark Matter' Curry One, and a new global brand campaign, 'The Book of Will,'" featuring Warriors G Stephen Curry and actor Jamie Foxx, according to Colin Campbell of the Baltimore SUN. UA said that the Curry shoe beginning Friday ...

Tags: Marketing and Sponsorship, Under Armour

Gatorade Brings Back "Be Like Mike"

Gatorade is bringing back its "Be Like Mike" jingle "for the brand's 50th anniversary," and the ad "will run again, after being digitally remastered, on the All-Star broadcasts this weekend," according to Darren Rovell of ESPN.com. The commercial features Basketball HOFer Michael Jordan "playin ...

Tags: Marketing and Sponsorship, Gatorade

Moonves: CBS Will Get $5M For SB Ads

CBS President & CEO Les Moonves on Thursday said that a 30-second spot during Super Bowl 50 "will cost at least" $5M, according to Anthony Crupi of AD AGE. Moonves during CBS' Q4 earnings call "congratulated NBC on its strong showing in Super Bowl XLIX, which boasted an average in-game unit cost ...

Tags: Marketing and Sponsorship, CBS, Super Bowl

LeBron Heavily Immersed In Business Empire

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Steph Curry's Marketing Value On The Rise

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