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Eagles' Underdog Masks Go Viral, Sell Out On Amazon After Team's Playoff Upset Victory

Published in SportsBusiness Daily on 01 / 16 / 18

Eagles OL Lane Johnson and DE Chris Long following Saturday's NFC Divisional Playoff win over the Falcons "both walked off the field wearing dog masks as a nod to the team’s status as the first No.1 seed to be an underdog in its first postseason game," and many fans are "apparently picking up ...

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Tags: Marketing and Sponsorship, Philadelphia Eagles

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Microsoft Adds NASCAR, Hendrick Deals

Microsoft yesterday announced "separate, three-year deals with NASCAR and Hendrick Motorsports that will focus heavily on business-to-business applications and tout its forthcoming Windows 10 operating system and Azure cloud-computing platform," according to Adam Stern in this week's SPORTSBUSINESS ...

Tags: Marketing and Sponsorship, Microsoft, NASCAR

MLB Aggressively Marketing Young Stars

MLB says that it is "going all out to market its stars this year, producing commercials and other content featuring young stars" like Angels CF Mike Trout, Dodgers RF Yasiel Puig, Pirates CF Andrew McCutchen and Dodgers P Clayton Kershaw, according to Liz Mullen of SPORTSBUSINESS JOURNAL. The e ...

Tags: Marketing and Sponsorship, MLB

Sponsors Prep NBA Draft Activations

More than a dozen NBA corporate sponsors are activating around Thursday’s NBA Draft at Barclays Center. State Farm returns as presenting sponsor of the coverage on ESPN, which will air the event for the 13th consecutive year. The Draft will also be covered live on ESPN Radio. St ...

Tags: Marketing and Sponsorship, NBA, State Farm

Spieth's Marketability Continues To Rise

Jordan Spieth’s U.S. Open victory on Sunday "ramped up his Q-rating, already on the upswing" from his Masters victory in April, to "'Golden Child' territory," according to Bill Nichols of the DALLAS MORNING NEWS. Spieth yesterday "earned prominent play" on three major networks’ morning n ...

Tags: Marketing and Sponsorship, Golf

Marketplace Roundup

BLOOMBERG NEWS' Soshnick & Butters cited sources as saying that Hyundai is "close to an agreement on a sponsorship contract" with the NFL. The automaker would replace GM, which dropped its deal with the league this past season "after holding rights" since '01. A source said that GM was paying mo ...

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Chicagoland, Groupon Partner On Unique Deal

Leveraging its position as host of the first race in NASCAR's Chase for the Sprint Cup in mid-September, Chicagoland Speedway today announced an exclusive deal with Groupon to sell 60 premium experiences at $1,500 each that include just about every asset the venue has to offer. Chicagoland VP/Sales ...

Tags: Marketing and Sponsorship, NASCAR

Blackhawks' Title Gear Flying Off Shelves

Reebok's locker-room T-shirt is the top-selling item Sports dynasties are generally not good for sales of championship-licensed merchandise, but NHL officials say sales tied to the Blackhawks' third Stanley ...

Tags: Marketing and Sponsorship, Chicago Blackhawks, NHL

Eli Manning To Promote Gillette

Giants QB Eli Manning said that he now "picks his partnerships carefully," and that includes a new deal with Gillette Shave Club, for which he and his father, former NFLer Archie Manning, spent part of last week "making pre-Father's Day rounds" to promote the sponsorship, according to Neil Best ...

Tags: Marketing and Sponsorship, Gillette

Rawlings To Stop Making Football Equipment

Rawlings is "cutting short its gridiron comeback" five years after it "jumped back into the football helmet business," according to Lisa Brown of the ST. LOUIS POST-DISPATCH. The company confirmed that it is "ending production of its football helmets and football shoulder pads this year." Rawlings ...

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Should Marketers Obsess Over Millennials ?

A focus on the millennial demographic is "overtaking all manner of businesses, and seems to be getting more obsessive by the day," according to Hilary Stout of the N.Y. TIMES. Not since baby boomers "has a generation been the target of such fixation." Studies seek to answer questions like "how luxur ...

Tags: Marketing and Sponsorship

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