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DirecTV Announces Eight-Year Renewal Of NFL Sunday Ticket

Published in SportsBusiness Daily on 10 / 02 / 14

DirecTV formally announced its renewal of the NFL Sunday Ticket package for another eight years. DirecTV is paying an average of $1.5B per year for the package, with the rights fee increasing by 6% each year. The deal extends through the '22 season and synchs up with the NFL's other TV deals. CBS,...

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Baylor's New Adidas Uniforms Draw Attention

When Baylor, the No. 4 seed in the Big 12 men's basketball tournament, takes on top-seeded Kansas Friday night, they will not be wearing the lime-green adidas uniforms that created a stir on Twitter Thursday afternoon. ESPN.com’s Terry Bloun t wrote of the uniforms, which will be worn during ...

Tags: Marketing and Sponsorship, Adidas

Sponsors Flock To Lochte Ahead Of London Games

U.S. swimmer Ryan Lochte is projected to win as many as five individual gold medals during the London Games, and those "golden opportunities make Lochte a rarity among American Olympians: an athlete who doesn't send fear running down sponsors' legs," according to Matt McCue of ESPN THE MAGAZINE. Loc ...

Tags: Marketing and Sponsorship

NTRA, Jockey Club Roll Out Twitter Campaign

In an effort to revamp the sport of horse racing and grow its fan base, the NTRA and the Jockey Club are taking to social media sites to push their new brand “America’s Best Racing” by introducing the Twitter campaign #TheOtherMadness. The partnership’s Twitter handle will b ...

Tags: Horse Racing, NTRA, Marketing and Sponsorship

Business Owner Hopes Ads Get Peyton To Phoenix

Glendale-based R & S Mattress Liquidators Owner John Merwin wasted no time trying to capitalize on QB Peyton Manning's release from the Colts, putting up "three digital billboards and another hard billboard" around town saying, "Peyton Manning Please Sleep Here! R & S Mattress," according to ...

Tags: Marketing and Sponsorship, Arizona Cardinals, NFL

Quicken Loans Debuting First NASCAR Ad

Quicken Loans Sunday during Fox' broadcast of the NASCAR Sprint Cup Kobalt Tools 400 will debut a new ad featuring Stewart-Haas Racing's Ryan Newman promoting a fan sweepstakes that allows one fan to be the "boss of Stewart-Haas for a day," according to Nate Ryan. Quicken Loans signed a deal with SH ...

Tags: Marketing and Sponsorship, Quicken Loans, NASCAR, Motorsports

Manning's Move A Boon For Nike

QB Peyton Manning’s free agency could be “good news for Nike,” which replaces Reebok next month as the maker of NFL-branded apparel and uniforms, according to Scott Soshnick of BLOOMBERG NEWS. Edward Jones & Co. analyst Matt Arnold said that having a player of Manning’s " ...

Tags: Marketing and Sponsorship, NFL, Nike

EPL Club Everton Signs Deal With Nike

EPL club Everton FC “will significantly boost their global presence next season when they sign a new three-year kit deal with Nike,” according to Greg O’Keeffe of the LIVERPOOL DAILY POST. Everton currently wears Le Coq Sportif, but the club will now “enter the big league of ...

Tags: Marketing and Sponsorship, Nike

Prince Harry Gave Free Press For Puma

Prince Harry's "headline-grabbing antics" with Gold Medal-winning sprinter Usain Bolt were “estimated to have provided Puma with a promotional moment worth millions of pounds,” according to Mark Sweney of the GUARDIAN. The prince “made TV news bulletins and front-page news all over ...

Tags: Marketing and Sponsorship, Puma

EA Sports, ESPN Expand "Madden" Cover Vote

EA Sports and ESPN announced that they will bring back the bracket-style cover athlete fan vote tournament for the "Madden NFL 13" video game. This year's promotion will see the field of possible cover athletes expanded to 64 NFL players (two from each team), with 32 advancing to the official 32-pla ...

Tags: Marketing and Sponsorship, EA Sports

Adidas Unveils New Postseason Uniforms

adidas yesterday unveiled its adiZero uniform that will be worn by the men's basketball teams at Baylor, Cincinnati and Louisville during their conference tournaments and the NCAA tournament. The uniforms are on average 28% lighter than the schools' previous uniforms and adidas bonded the player nam ...

Tags: Marketing and Sponsorship, Adidas

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