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DeWalt Extends Sponsorship With Matt Kenseth's No. 20 Car For Two Additional Years

Published in SportsBusiness Daily on 07 / 01 / 16

Joe Gibbs Racing on Thursday announced that DeWalt will "expand its sponsorship" of Matt Kenseth's No. 20 NASCAR Sprint Cup Series car for the next two years, according to Jeff Gluck of USA TODAY. Kenseth's sponsorship will "increase from six to 10 races this season, then rise to 15 races" in ...

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Tags: Marketing and Sponsorship, NASCAR

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A&M, Seahawks Renegotiating "12th Man" Deal

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'14 Boston Marathon Apparel Criticized

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Tags: Marketing and Sponsorship, Adidas, Boston Marathon

Marketplace Roundup

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Tags: Marketing and Sponsorship

A-B Buys Extra 30 Seconds Of Super Bowl Ad Time

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Lynch Signs Endorsement Deal With Skittles

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NBA Will Listen To Players On Sleeved Jerseys

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Tags: Adidas, NBA, Marketing and Sponsorship

EA Could Have Years Left On NFL Deal

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Fantex Close To Vernon Davis IPO

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Coca-Cola Debuts One Of Two Super Bowl Ads

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