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Turner Sports Will Give Advertisers Single-Sponsor Commercial Break For NBA Coverage

Published in SportsBusiness Daily on 02 / 20 / 17

Turner Sports is selling the between-quarter commercial pods on its Monday night "Players Only" telecasts beginning Feb. 27 "to a single advertiser for an undetermined amount," according to John Ourand in this week's SPORTSBUSINESS JOURNAL. State Farm has "signed on to sponsor one of the pods," whic...

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Tags: Marketing and Sponsorship, Turner Sports

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Tom Brady Featured In Three New UGG Ads

Patriots QB Tom Brady will be featured in three spots this fall as part of UGG Australia’s first global brand marketing campaign, which will be titled “This Is UGG.” The spots, via M&C Saatchi, L.A., will be launched throughout the ’14 NFL season; the first one -- &l ...

Tags: Marketing and Sponsorship, Ugg

Nike Likely Will Lose Money On New KD Deal

Nike's decision to match the 10-year deal reported to be worth at least $265M that Under Armour had offered Thunder F Kevin Durant is an "utterly terrible financial move," but something that is "perfectly logical" at the same time, according to James Briggs of the BALTIMORE BUSINESS JOURNAL. Nike ...

Tags: Marketing and Sponsorship, Nike, Under Armour

PGA Of America Unveils U.S. Ryder Cup Outfits

The PGA of America this morning named Ralph Lauren an official partner and outfitter of the organization through '20. The licensing agreement designates Ralph Lauren as the official partner and official outfitter of the PGA Championship, the official outfitter of Ryder Cups conducted in the U.S. dur ...

Tags: PGA of America, Marketing and Sponsorship, Polo Ralph Lauren

BMW Touts Brand At PGA Tour Event

The PGA Tour BMW Championship is "not only the carmaker's premier sponsorship event in professional golf but also a chance for it to show off its brand," according to David Migoya of the DENVER POST. The tournament's opening day tomorrow at Cherry Hills Country Club near Denver "will be free to any ...

Tags: Marketing and Sponsorship, BMW, PGA Tour

McIlroy's Pants, Shirt Fetching For $20K

Upper Deck owns the "exclusive rights to sell authenticated memorabilia associated" with golfer Rory McIlroy, and is now selling for $19,999.99 the "autographed pants and shirt the young Irishman wore during the final round" of his '12 PGA Championship victory, according to Tod Leonard of the SAN DI ...

Tags: Marketing and Sponsorship, Golf, Upper Deck

Panini Calls On NFL Rookies For Digital Campaign

NFL trading card licensee Panini is launching a digital campaign on Instagram, Facebook and Twitter including the latest in its #WhoDoYouCollect campaign. Given the impact of rookies on the trading card business, the campaign features several key first-year players, including Texans DE Jadeveon Clow ...

Tags: Marketing and Sponsorship, Panini, NFL

Marketplace Roundup

Univ. of Hawaii AD Ben Jay said that the school's football team "will likely extend its apparel and equipment contract with Under Armour after it expires" in '16. Jay wrote in a Twitter message, "UA has been a good partner for us. We look forward to talking to them about our relationship and support ...

Tags: Marketing and Sponsorship

Nike Retains Durant With Deal Worth Over $265M

Nike has "countered Under Armour's offer" of between $265-$285M to Thunder F Kevin Durant and "believes it will keep" him as an endorser for the next 10 years, according to sources cited by Rovell & Stein of ESPN.com. Nike, whose seven-year deal that guaranteed Durant $60M is expiring, ...

Tags: Marketing and Sponsorship, Nike, Under Armour, NBA, Oklahoma City Thunder

Sponsors Sticking By Tony Stewart

One of Tony Stewart's primary sponsors "reaffirmed its commitment Sunday to the NASCAR star, citing 'overwhelming' public support as Stewart remains under investigation" in the death of sprint car driver Kevin Ward Jr., according to Nate Ryan of USA TODAY. Though no sponsor has "pulled its support o ...

Tags: Marketing and Sponsorship, NASCAR

Citizen Watch Renews USTA Sponsorship

Citizen Watch has extended its sponsorship of the USTA and will see expanded brand visibility throughout the Billie Jean King National Tennis Center (NTC) beginning with the '15 U.S. Open. The deal also will see Citizen gain an enhanced presence on digital platforms and maintain its position as the ...

Tags: Marketing and Sponsorship, USTA

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