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Arnold Palmer Leaves Unique Marketing Legacy With McCormack, IMG

Published in SportsBusiness Daily on 09 / 26 / 16

Arnold Palmer, who died yesterday at the age of 87, "revolutionized sports marketing as it is known today" when he "joined forces" with Mark McCormack and IMG in '60, according to a front-page piece by Chris Dufresne of the L.A. TIMES. McCormack helped "promote Palmer's brand into a corporate e...

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Tags: Marketing and Sponsorship, Golf

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