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Team USA To Don "Breezy" Ralph Lauren Garb At Opening Ceremony, Marking Shift From '12

Published in SportsBusiness Daily on 07 / 29 / 16

The Rio Games Opening Ceremony is next Friday, and Team USA will be "decked in Ralph Lauren sportswear, from white denim jeans tapered at the ankle and patriotic T-shirts to Polo Pony-emblazoned navy blazers and red, white and blue striped boat shoes," according to Andrea Mandell of USA TODAY. ...

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Tags: Marketing and Sponsorship, Polo Ralph Lauren

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U.S. Soccer Reveals World Cup Jerseys

The U.S. Soccer Federation yesterday released its Nike-designed home jersey for the '14 FIFA World Cup, which "has a white polo collar," and reaction among fans on social media was "generally negative," according to the AP. The collar and the sleeves of the jerseys "have red trim, and the shorts and ...

Tags: FIFA World Cup, Nike, Marketing and Sponsorship

Reebok Rolls Out New Delta Logo

Reebok is "scuttling the logo that once graced hundreds of professional athletes as it embraces what it is calling the sport of fitness," according to Natalie Zmuda of AD AGE. It is "only the second major logo change in the brand's 121-year history." The new delta logo, which has been "used on some ...

Tags: Marketing and Sponsorship, Reebok

Stryker Orthopaedics Signs With PGA Tour

The PGA Tour and Stryker Corp.'s Orthopaedics Division yesterday announced a sponsorship deal designating Stryker as the official joint replacement product supplier of the PGA Tour and Champions Tour ( PGA Tour ). In New Jersey, Andrew Wyrich notes Stryker "will set up an education and outreach tent ...

Tags: Marketing and Sponsorship, PGA Tour

Marketplace Roundup

In Milwaukee, Tom Daykin reports Basketball HOFer Kareem Abdul-Jabbar is appearing with actor Robert Hays "in three new TV ads for the Wisconsin Department of Tourism." Abdul-Jabbar and Hays reprise their characters Roger Murdock and Ted Striker from the movie "Airplane!" for the 30-second spots ...

Tags: Marketing and Sponsorship

Several MLS Clubs Unveil New Jerseys

Several MLS teams this week are unveiling new kits for the '14 season, which begins Saturday, and the Dynamo last night made public their "secondary uniform, which is predominantly white," according to Jose de Jesus Ortiz of the HOUSTON CHRONICLE. The V-neck jersey features the team crest "on th ...

Tags: Marketing and Sponsorship, Portland Timbers, Seattle Sounders, MLS

Chipotle Signs Sponsorship Deal With MLS

See the Free Listing for Chipotle Mexican Grill Chipotle Mexican Grill has signed a sponsorship agreement to become the official Fast-Casual Mexican Restaurant of MLS and 12 of the league's clubs. Terms of the deal were unavailable, but a Chipotle official said it is the company's ...

Tags: Marketing and Sponsorship, MLS, Chipotle

Wichita State Gets Better Nike Deal

Nike's swoosh now "appears more prominently" on the Wichita State men’s basketball team’s uniforms and shoes as part of a new apparel agreement, which moved the team from Jordan Brand to Nike Elite, according to Jerry Siebenmark of the WICHITA EAGLE. The five-year deal was "negotiated af ...

Tags: Nike, Marketing and Sponsorship

Panther Racing Sues IndyCar, Rahal

IndyCar team Panther Racing has "sued Rahal Letterman Lanigan Racing, IndyCar and others," claiming it lost a $17.2M sponsorship with the Army National Guard "because of bid-rigging and other improprieties," according to the AP. The lawsuit, filed Feb. 19 in Marion County Court in Indianapolis, fo ...

Tags: Marketing and Sponsorship, IndyCar, National Guard

Quicken Could Sponsor Tiger's DC Event

The PGA Tour is reportedly "closing on a deal" for Quicken Loans to become title sponsor of Tiger Woods’ event at Congressional Country Club in DC, according to Doug Ferguson of the AP. Sources said that Quicken "could begin its sponsorship before the next tournament, to be played June 26-29." ...

Tags: Marketing and Sponsorship, Quicken Loans, ATT, PGA Tour

Blue Jays See Surge In Knockoff Merchandise

The Blue Jays' decision to revert to an old logo and color scheme has had the "unintended consequence" of causing a "surge of unofficial, fan-created, tribute T-shirts, which -- in many cases -- are far more interesting than what’s on offer at the team’s official store," according to Bre ...

Tags: Toronto Blue Jays, Marketing and Sponsorship

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