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Lochte Scores First Endorsement Deal Since Rio Incident; 'Dancing With The Stars' Next?

Published in SportsBusiness Daily on 08 / 26 / 16

U.S. swimmer Ryan Lochte has signed his first new endorsement deal since his robbery scandal at the Rio Games, partnering with California-based Pine Bros. Softish Throat Drops. The 12-time Olympic medalist will appear in a series of commercial and print ads titled, "Pine Brothers Softfish Throat Dro...

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Marketplace Roundup

NASCAR driver Dale Earnhardt Jr. yesterday said that he "wants to swap race cars" with IndyCar driver Graham Rahal, but "believes it won't be possible because they drive for rival manufacturers." The AP's Jenna Fryer noted both drivers "are sponsored by Army National Guard." Rahal "reached out to Ea ...

Tags: Marketing and Sponsorship

Silver: NBA Will Reassess Sleeved Jerseys

The NBA following this season could decide to "curtail the use of the sleeved jerseys, leave it up to individual teams or simply kill the program for good," according to Howard Beck of BLEACHER REPORT. NBA Commissioner Adam Silver said that he "intends to revisit the issue after the season" and meet ...

Tags: NBA, Marketing and Sponsorship

MLS Inks Deal With Etihad Airways

See the Free Listing for Etihad Airways MLS today announced a multiyear partnership deal with Etihad Airways, the national airline of the United Arab Emirates. Etihad Airways per the agreement becomes the official airline partner of MLS in the U.S. It is the airline's first multiye ...

Tags: Marketing and Sponsorship, MLS, Etihad Airways

Rogers Centre Without Craft Beer Vendor

The Blue Jays have “terminated their agreement” with Steam Whistle Brewery just a year after the Toronto-based brewer “set up a kiosk in level 100 of the Rogers Centre,” according to Ashley Hutcheson of the TORONTO STAR. The end of the agreement “leaves the Blue Jays wi ...

Tags: Marketing and Sponsorship, Toronto Blue Jays

Marketplace Roundup

In London, Ian Herbert reports Iconix Brand Group-owned Umbro is "competing to wrest away" EPL club Manchester United's kit contract from Nike. There are understood to have been "three meetings" between Umbro and ManU. The "breadth of Iconix’s global experience ... is a factor that has made it ...

Tags: Marketing and Sponsorship

Quicken Loans Signs For Tiger's PGA Tour Stop

The PGA Tour this morning officially announced Quicken Loans has signed a multiyear deal to take over for AT&T as the title sponsorship of the DC-area tournament hosted by the Tiger Woods Foundation. The Quicken Loans National will by played June 23-29 at Congressional Country Club. Quicken Loan ...

Tags: Marketing and Sponsorship, Quicken Loans, PGA Tour

Kobe Bryant Invests In BodyArmor

Sports drink company BodyArmor today announced Lakers G Kobe Bryant has made an investment in the company and will become the No. 3 investor, behind co-Founders Mike Repole and Lance Collins. Bryant will work closely with Repole and Collins to continue to build the brand. He will be involved in all ...

Tags: Marketing and Sponsorship, BodyArmor

Amazon Lands Sponsorship With NCAA

Amazon over the weekend launched a new corporate partnership with the NCAA with a pair of 30-second spots during the NCAA Tournament. One featured Turner sideline reporter Craig Sager, while the other paired Turner studio analysts Steve Smith and Grant Hill. Both ads focused on Amazon's Kindle Fire ...

Tags: Amazon, Marketing and Sponsorship, NCAA

Jamal Mashburn Opening Ad Agency

Former NBAer Jamal Mashburn is "teaming up with" former Ogilvy & Mather Managing Dir of Content Strategy Jonathan Sackett to "open a new advertising agency in Chicago," according to Suzanne Vranica of the WALL STREET JOURNAL. The duo hopes to "take advantage of marketers’ growing inte ...

Tags: Marketing and Sponsorship

Colts Sponsors Sticking By Team

Colts sponsors "appear to be rallying behind, not abandoning," the team following Owner Jim Irsay's arrest Sunday for DUI, according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. Colts execs have been "busy contacting sponsors since Monday ... to explain to them the situation."&n ...

Tags: NFL, Indianapolis Colts, Marketing and Sponsorship

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