Featured Story

Michael Phelps Makes Return To The Pool Today, But Swimwear Brand Unknown

04 / 24 / 14

Michael Phelps is returning to the pool today , but no one knows what he is going to wear. The Olympic swimmer's endorsement deal with Speedo ended at the end of last year, and they have parted ways. He had worn Speedo in competition since signing with the company in '01. Speedo confirmed that the ...

Read More

Tags: Marketing and Sponsorship

More Stories

10/06/11
Marketplace Roundup

Watch The Clip MLB Giants P Brian Wilson will star in a new Taco Bell commercial debuting during TBS' coverage of Tigers-Yankees ALDS Game Five tonight. The ad is c ...

Tags: Marketing and Sponsorship

10/05/11
Rodgers Leads Latest NFL Jersey Sales List

Packers QB Aaron Rodgers "continued to lead all NFL players in jersey sales" from April 1 to Sept. 30, according to Darren Rovell of CNBC.com. A lack of "playing time hurt two notable players." Broncos QB Tim Tebow, who has been at or near the top of the list since being drafted 18 m ...

Tags: Marketing and Sponsorship, NFL

10/05/11
AFL Soul Promo Lets Fan Choose A Play

The AFL Philadelphia Soul and Just Born Inc., maker of Goldenberg Peanut Chews, next season will debut the "Chews That Play" promotion, according to John George of the PHILADELPHIA BUSINESS JOURNAL. Soul COO & VP John Adams explained, "Fans will enter the contest, and we will pick a wi ...

Tags: Marketing and Sponsorship, Arena Football League

10/05/11
CityVille Facebook Game To Feature College Logos

Social gaming outfit Zynga has signed a licensing deal with the Collegiate Licensing Company that will allow for the use of college logos and university landmarks for its popular Facebook game, CityVille. Marks from nearly 50 schools, including Alabama, Florida, LSU, Notre Dame and Michigan, will be ...

Tags: Marketing and Sponsorship

10/05/11
Marketplace Roundup

Mercedes-Benz has announced a deal with golfer Adam Scott to become an int'l golf brand ambassador. The deal will begin next January and will entail global TV and print advertising, PR and social media. Meanwhile, the car company has also signed top-ranked men's tennis player Novak Djokovic as an en ...

Tags: Marketing and Sponsorship

10/04/11
Fans Vote For "Tiger Woods PGA Tour 13" Cover

EA Sports yesterday announced that it is giving fans an opportunity to vote on which golfer will join Tiger Woods on the cover of "Tiger Woods PGA Tour 13." Fans can participate in a bracket-style voting campaign involving 16 golfers on the game franchise's official Facebook page . Eight U.S. golfe ...

Tags: Marketing and Sponsorship, EA Sports

10/04/11
adidas, Nike Look To Push Product Despite NBA Lockout

Nike and adidas have “expressed confidence that their growing hoops businesses can still thrive” despite the ongoing NBA lockout , according to Erik Siemers of the PORTLAND BUSINESS JOURNAL. While analysts agree that “demand for basketball shoes should withstand the NBA’s on ...

Tags: Nike, Adidas, Marketing and Sponsorship, NBA

10/04/11
Marketplace Roundup

Jacobellis featured on special edition Jones Soda packaging Jones Soda Co. last week announced the launch of its new Breast Cancer Awareness Cream Soda. The special edition soda is aimed ...

Tags: Marketing and Sponsorship

10/03/11
South Carolina Forced To Drop Special UA Jerseys

An SEC spokesperson said that game officials asked the Univ. of South Carolina (USC) football team to "switch out of their military-benefit uniforms after pregame warmups because the numbers were hard to see,” according to Andrew Shain of the Columbia STATE. USC was wearing “specia ...

Tags: Marketing and Sponsorship, Under Armour, Nike

10/03/11
Marketplace Roundup

USA Today and Facebook are "joining forces" on the annual Super Bowl Ad Meter. Consumers for the first time "will decide the winner" of the ad meter, as they will be "able to view and vote on the ads, see how other people rank the ads and share their favorites with Facebook friends." The winner "wil ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug