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Nike Drops Suit Against Boris Berian, Allowing Him To Sign With New Balance

Published in SportsBusiness Daily on 06 / 24 / 16

Nike has "dropped its controversial lawsuit against American runner Boris Berian," according to Jeff Manning of the Portland OREGONIAN. A day after saying in federal court that it "would suffer 'irreparable harm' if it allowed Berian to leave Nike and go instead to New Balance, Nike without elaborat...

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Tags: Marketing and Sponsorship, Nike, New Balance

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Seahawks' Marketing Benefits From Super Bowl Run

The Seahawks’ run to Super Bowl XLVIII has "drawn the nation’s eyes to a collection of relatively underpaid and underexposed athletes," and the "sudden ascent from regional celebrity to national fame can be worth millions in endorsement deals with national advertisers," according to Ange ...

Tags: Marketing and Sponsorship, NFL, Seattle Seahawks

Fox Rejects SodaStream Super Bowl Spot

Fox has "rejected this year's SodaStream Super Bowl commercial" roughly one year after CBS "took a similar action against SodaStream's spot for that game," according to Bruce Horovitz of USA TODAY. SodaStream CEO Daniel Birnbaum "bitterly complained" on Friday. He said Fox rejected the commercial "b ...

Tags: Marketing and Sponsorship, Super Bowl

Barclays Considers Ending EPL Sponsorship

Barclays might "end its long-running relationship" with the EPL when its current sponsorship deal expires in '16, according to a source cited by Max Colchester of the WALL STREET JOURNAL. The British bank is "weighing its options ... amid a broader review of its sponsorship of high profile events," ...

Tags: Marketing and Sponsorship, English Premier League

Hornets Gear Selling Fast At Bobcats Games

The Bobcats began selling Hornets merchandise at Time Warner Cable Arena on Jan. 18, and sales at the team store "accounted for two of the three largest revenue days since the arena opened" in '05, according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. The Bobcats, who are changing their team ...

Tags: Marketing and Sponsorship, NBA, Charlotte Hornets

Easton-Bell Sports To Be Sold In Pieces

Fenway Partners, the private equity firm that owns Easton-Bell Sports and its helmet-making subsidiary Riddell, "will look to sell individual brands" after the company failed to sell as a whole last year "because of the liabilities associated with gridiron concussions," according to sources cited by ...

Tags: Marketing and Sponsorship, NFL, Easton, Riddell Sports

TaylorMade Hopes Hack Golf Makes Impact

TaylorMade's pledge of $5M toward the Hack Golf initiative comes as the company, like many golf manufacturers, is "desperate for more golfers to buy its products and services," according to John Paul Newport of the WALL STREET JOURNAL. The purpose of the Hack Golf program is to improve the game by ...

Tags: Golf, Marketing and Sponsorship, TaylorMade Golf, PGA of America

Pepsi Alters Super Bowl Strategy

Pepsi has "downsized its Super Bowl commercial buy this year, securing only a single 30-second ad for its flagship cola," marking a "significant change from recent years, when line extensions such as Pepsi Next and PepsiMax shared the spotlight in separate commercials," according to E.J. Schultz of ...

Tags: Marketing and Sponsorship, PepsiCo, NFL, Super Bowl

Audi To Feature "Doberhuahua" In SB Ad

Two new teaser ads for Audi's Super Bowl commercial note the star of the effort will be the "demonic Doberman-Chihuahua hybrid, the 'Doberhuahua,'" according to Richard Feloni of BUSINESS INSIDER. The first teaser states "something scary is coming" on Feb. 2. The second one stars singer Sarah M ...

Tags: Marketing and Sponsorship, Super Bowl

SAP To Run Area On Super Bowl Boulevard

NFL cloud solutions partner SAP next week will open a NFL.com Stats Zone on Times Square as part of the league's Super Bowl Boulevard sponsor zone. The area, developed with the aid of SAP's agency of record GMR Marketing, will include fan voting for the NFL.com Fantasy Player of the Year, trivia qui ...

Tags: Marketing and Sponsorship

Ralph Lauren's U.S. Uniforms Ripped By Critics

The Ralph Lauren-designed Opening Ceremony outfits Team USA will wear in Sochi have prompted "waves of disapproval from social-media critics for its patchwork woolen cardigan of stars and stripes," according to Marina Lopes of REUTERS. Social media deemed the uniforms "tacky and old-fashioned" ( RE ...

Tags: Marketing and Sponsorship

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