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ISC Renews Deal With Geico That Includes Naming Rights To Restart Zones At 11 Tracks

Published in SportsBusiness Daily on 10 / 21 / 16

ISC on Friday announced a multiyear extension with Geico that includes a renewal of some current assets and the addition of some notable new ones. With the deal, whose financial terms were not released and which is not exclusive in the insurance category, Geico will continue entitling Talladega Supe...

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Tags: Marketing and Sponsorship, Geico, International Speedway Corp.

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Budweiser Ramps Up World Cup Campaign

Anheuser-Busch’s Budweiser brand is "giving digital a prime spot in its sponsorship as the official beer" of the '14 FIFA World Cup with a "string of video and social efforts," according to Lauren Johnson of ADWEEK. Budweiser has "created a microsite for its 'Rise as One' campaign that se ...

Tags: Marketing and Sponsorship, Anheuser Busch, FIFA World Cup

Marketplace Roundup

ESPN.com's Darren Rovell reported California Chrome co-Owners Steve Coburn and Perry Martin have "filed to trademark the horse's name." Coburn, Martin and their wives, who "make up the horse's ownership entity of Dumb Ass Partners, filed for the trademark" last Thursday before the horse won the Prea ...

Tags: Marketing and Sponsorship

Skittles, NFL Sign Sponsorship Deal

Candy brand Skittles, which recently signed Seahawks RB Marshawn Lynch to an endorsement deal , is "now getting more involved with the NFL," according to Darren Rovell of ESPN.com. Skittles, which is owned by Mars Inc., yesterday announced that it "now has an official NFL sponsorship." The dea ...

Tags: Marketing and Sponsorship, NFL

WNBA Recruiting LGBT Fans

The WNBA is launching a new marketing effort called WNBA Pride aimed at the LGBT community. The effort includes the creation of a new site on WNBA.com, called WNBA.com/pride where league and team Pride content will be posted throughout the season. In addition, WNBA teams will host Pride-themed game ...

Tags: Marketing and Sponsorship, WNBA, ESPN

Portland LPGA Event Gets Presenting Sponsor

Portland's annual LPGA event, the former Safeway Classic, will "return in August under a new name and an altered sponsorship structure," according to Mike Tokito of the Portland OREGONIAN. The Portland Classic Presented by Cambia Health Solutions will be played Aug. 28-31 at Columbia Edgewater Count ...

Tags: Marketing and Sponsorship, LPGA

AT&T Sponsorship Could Boost Byron Nelson's Profile

The PGA Tour Byron Nelson Championship, which was played last week, has been "dogged by poor placement" on the Tour's schedule, and now "needs the clout" of new title sponsor AT&T to find a better spot, according to Rick Gosselin of the DALLAS MORNING NEWS. AT&T "spends lavishly on golf -- a ...

Tags: Marketing and Sponsorship, ATT, PGA Tour

Richard Petty Motorsports Could Leave Ford

NASCAR team owner Richard Petty yesterday said that “he is considering [moving] his racing team from Ford,” according to Mike Organ of the Nashville TENNESSEAN. Petty said, "We talk to everybody all the time; I've been talking to Volkswagen.” Richard Petty Motorsports “curre ...

Tags: Marketing and Sponsorship, NASCAR, Ford

Tigers Players Promoting Zubaz

Zubaz has had "promotional ties with the Tigers for the last four years," but it "took for the Tigers players to buy in -- and say as much on Twitter and Instagram -- to really make a splash and catch the fans' attention," according to Paul & Gage of the DETROIT NEWS. Tigers 1B Miguel Cabrera du ...

Tags: Marketing and Sponsorship, Detroit Tigers

Manziel's Text Leads To T-Shirt

After Browns QB Johnny Manziel's text to the team during the NFL Draft was revealed last week, a Cleveland-area T-shirt shop "immediately began printing garb" featuring the slogan, "Wreck This League," according to Mary Kay Cabot of the Cleveland PLAIN DEALER. Manziel, while in the green room at Rad ...

Tags: Marketing and Sponsorship, Cleveland Browns

Pennzoil Using NBA Playoffs For Product Launch

Pennzoil yesterday began its presenting sponsorship of the NBA Eastern Conference Finals. The company is using the Heat-Pacers series as part of its launch of its new Pennzoil Platinum PurePlus motor oil product. It is the first time Pennzoil has used the NBA for any significant marketing efforts. T ...

Tags: Marketing and Sponsorship, Pennzoil, NBA

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