Featured Story

Arizona State Maintains Similar Look With New Adidas Football Uniforms

Published in SportsBusiness Daily on 07 / 31 / 15

Arizona State and adidas on Thursday "released the new football uniforms" for the '15 season, and the change "isn't drastic," according to Andrew Joseph of the ARIZONA REPUBLIC. This is the first year of ASU's eight-year deal with adidas to outfit the school's athletic department, and officials "c...

Read More

Tags: Pac 12, Adidas, Marketing and Sponsorship

More Stories

02/18/13
Ravens Players Cashing In On Appearances

While Ravens players "continue sorting through endorsement offers, many of them are taking advantage of their heightened popularity with appearances and signings" following the team's win in Super Bowl XLVII, according to Chris Korman of the Baltimore SUN. There is "immediate money to be made in tha ...

Tags: Marketing and Sponsorship, Baltimore Ravens

02/18/13
Under Armour Opens Brand House Store

Customers who entered Under Armour's new 6,100-square-foot Brand House in the Harbor East area on Saturday had “little choice but to think ‘Baltimore,’” according to Chris Korman of the Baltimore SUN. The shirts displayed at the front of the store “promote Baltimore nei ...

Tags: Marketing and Sponsorship, Under Armour, Nike

02/18/13
General Motors Unveils New Chevy SS At DIS

Chevrolet on Saturday at Daytona Int'l Speedway “unveiled its new SS, a performance sedan, with NASCAR Sprint Cup driver Jeff Gordon wheeling it into a temporary show ring in the FanZone,” according to Dinah Voyles Pulver of the Daytona Beach NEWS-JOURNAL. Chevy officials said that it wa ...

Tags: Marketing and Sponsorship, General Motors, NASCAR, Motorsports

02/15/13
What's With All The Troubled Nike-Sponsored Athletes?

Nike endorser Oscar Pistorius' arrest for alledgedly murdering his girlfriend "isn't the first time some member of the company's stable of galactic star sports figures has been a target of serious allegations,” but can Nike's strategy of putting money behind inspirational stories “s ...

Tags: Marketing and Sponsorship, Nike

02/15/13
How Michael Jordan Still Earns $80M A Year

Basketball HOFer Michael Jordan earned an estimated $80M last year from "corporate partners Nike, Gatorade, Hanes, Upper Deck, 2K Sports, Presbyterian Healthcare and Five Star Fragrances," according to Kurt Badenhausen of FORBES. Other Jordan assets include "six restaurants, a North Carolina car dea ...

Tags: Marketing and Sponsorship, Nike

02/15/13
UA Puts Faith In New Baltimore Retail Store

Under Armour on Saturday is opening a new 8,000-square-foot retail store in Baltimore, and it is part of the brand's "effort to get past adolescence,” according to CNBC's Brian Shactman, who reported live from the store. There are "two issues to deal with when you talk about UA, which is an in ...

Tags: Marketing and Sponsorship, Under Armour

02/15/13
BBVA Launches NBA-Branded Accounts

BBVA Compass Friday announced the introduction of NBA Banking, the company's NBA-branded checking and saving accounts. As part of the effort, the bank has signed multiyear endorsement deals with Thunder F Kevin Durant and Rockets G James Harden, who will begin appearing in ads this weekend. BBVA, wh ...

Tags: NBA, Marketing and Sponsorship

02/15/13
Waltrip Getting Special Car In Tribute To Newtown

NASCAR, Swan Racing and driver/team owner Michael Waltrip on Thursday announced plans for a tribute to raise funds and awareness for the Sandy Hook School Support Fund. Swan's Sprint Cup Series entry driven by Waltrip during the Daytona 500 will become the Sandy Hook School Support Fund No. 26 ...

Tags: NASCAR, Marketing and Sponsorship, Motorsports

02/14/13
Sponsors Dropping Pistorius Ads After Murder Charge

Several sponsors of South African sprinter Oscar Pistorius "began pulling their advertising today, just hours after police said he would be charged" with the murder of his girlfriend, Reeva Steenkamp, according to Starkey & O’Connor of the LONDON TIMES. A billboard poster for South African ...

Tags: Marketing and Sponsorship, Nike

02/14/13
Adidas Launches New Running Shoe

adidas yesterday hosted the global launch of Energy Boost, its latest running shoe technology, at a press conference at the Javits Center in N.Y. Boost features new cushioning material created by adidas partner BASF, a chemical company. The new sneakers will be available worldwide through e-commerce ...

Tags: Marketing and Sponsorship, Adidas

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug