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Sasquatch Sightings: Jack Link's Gets Creative With Marketing Around Draft Prospects

Published in SportsBusiness Daily on 04 / 28 / 17

Beef jerky brand Jack Link's "did a deal" with Missouri DE Charles Harris prior to Thursday night's NFL Draft that included the company's Sasquatch mascot appearing at his "draft party," according to ESPN's Darren Rovell. Harris was wearing a Jack Link's T-shirt when he was drafted by the Dolph...

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Tags: Marketing and Sponsorship

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