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Overnight Ratings: ABC Leads College Football; CBS Has Lowest SEC Game Of '14

Published in SportsBusiness Daily on 11 / 24 / 14

ABC led all college football windows on Saturday with its 3:30pm ET regionalized telecast, which featured Boston College-Florida State and Wisconsin-Iowa. That window drew a 3.6 overnight rating, which topped ABC’s 3.3 overnight for USC-UCLA in primetime. ESPN’s top game on Saturday was ...

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Tags: Research and Ratings

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CBS Draws Higher Price For SEC Football Ads

CBS Sports “has kicked off its college football sales early, getting substantial price increases" for its schedule of SEC games, according to Jon Lafayette of BROADCASTING & CABLE. The net’s SEC package “has a limited number of high-rated games with top-ranked teams a ...

Tags: Marketing and Sponsorship, CBS

Mizzou Rolls Out $400,000 Ad Campaign

The Univ. of Missouri is in the middle of a $400,000 advertising campaign "to celebrate the school’s impending move to the Southeastern Conference," according to Terez Paylor of the K.C. STAR. The school  placed 16 billboards within the new SEC footprint of Georgia, Texas, Florida, Tenne ...

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Marketplace Roundup

Electronic Arts yesterday disclosed that it had "set aside $27 million for a ‘potential settlement of an ongoing’ lawsuit.” In L.A., Alex Pham noted EA did not identify the suit, "but the most likely case involves one lodged by former National Football League players whose lik ...

Tags: Marketing and Sponsorship

COC Launches New Ad Campaign

The Canadian Olympic Committee today is launching a new television ad campaign that “will showcase the journey of Canada’s Olympians, and, if all goes well, boost brand equity for big corporate sponsors such as BCE Inc., Hudson’s Bay Co. and RBC Dominion Securities Inc.,” ...

Tags: Marketing and Sponsorship, Olympics

Reebok Re-Signs Manning Brothers

Reebok has “re-signed longtime endorsers Eli and Peyton Manning, the strongest evidence yet that while its brand will no longer be seen on NFL fields, the company isn’t abandoning marketing around the league,” according to Terry Lefton in this week’s SPORTSBUSINESS JOURNAL. T ...

Tags: Marketing and Sponsorship, Reebok

Man City Inks Nike Kit Deal

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Tags: Marketing and Sponsorship, English Premier League, Nike

Toyota Renews AMA Supercross Sponsorship

Toyota today announced a two-year extension of its sponsorship of the Monster Energy AMA Supercross series, which is owned by Feld Entertainment. Financial terms of the agreement were not available. The Japanese automaker has been the official truck and automobile of the sport for seven years. ...

Tags: Marketing and Sponsorship, Toyota

Mayweather's Business Model A Boon

Boxer Floyd Mayweather Jr. puts his perfect 42-0 record on the line Saturday night against Miguel Cotto, and when Mayweather “headlines a pay-per-view event he not only reaps the profits but covers the expenses,” including Cotto’s estimated $10M payout, according to Morgan Campbell ...

Tags: Boxing, Marketing and Sponsorship

Olympic Marketing Notes

In Daytona Beach, Brent Woronoff notes in the next three months leading up to the London Games, U.S. swimmer Ryan Lochte “will also be all over your television.” Lochte's latest sponsor, Nissan, this past week “went to Gainesville, where he lives and trains, for a photo shoot.&rdqu ...

Tags: Marketing and Sponsorship

Ram Truck Returns As Auto Partner For Derby

Ram Truck yesterday announced that for the third consecutive year it will serve as the the exclusive automotive partner and official truck of Churchill Downs and the Kentucky Derby. Ram also is launching TV, print and digital campaigns in conjunction with the '12 Derby. The brand's 60-second "Giants ...

Tags: NBC, Marketing and Sponsorship

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