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Sources: Anta, Klay Thompson Negotiating Largest Chinese Shoe Deal In NBA

Published in SportsBusiness Daily on 12 / 06 / 16

Chinese shoe brand Anta has made Warriors G Klay Thompson a "new multi-year shoe deal extension offer that would place him among the highest earning footwear endorsers in the league," according to sources cited by Nick DePaula of NICEKICKS.com. Thompson's representatives at BDA Sports Managemen...

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Tags: Marketing and Sponsorship, Golden State Warriors

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06/26/14
Adidas Pulling Ads Featuring Suárez

adidas, following FIFA's decision today to s uspend Uruguay F Luis Suárez for nine int'l matches and four months of int'l football activities for biting Italy D Giorgio Chiellini, "says it has pulled all advertising" featuring him during the World Cup, but is "keeping him under contract," ac ...

Tags: FIFA World Cup, Marketing and Sponsorship, Adidas

06/26/14
Examining Jersey Winners, Losers In World Cup

While the FIFA World Cup is "one of the largest sports fashion catwalks in the world," there is a temptation regarding jerseys to "exaggerate or be overly 'creative' with what is available, and as fashion often demonstrates, therein lies a slippery slope to sartorial disaster," according to a fashio ...

Tags: FIFA World Cup, Marketing and Sponsorship

06/26/14
World Cup Marketing Notes

The WALL STREET JOURNAL's Luciana Magalhaes wrote Brazil F Neymar and Nike "aren’t missing their golden chance to cash in on the soccer player´s World Cup notoriety." Neymar on Saturday "will debut a new pair of cleats for Brazil’s second-round match against Chile." The gold-colore ...

Tags: FIFA World Cup, Marketing and Sponsorship

06/26/14
Evian Campaign Features Sharapova

Evian has "created a music video by the hip-hop duo Rizzle Kicks" featuring tennis player Maria Sharapova as the "centrepiece of a new Wimbledon-themed viral marketing campaign" in the U.K., according to Ian Griggs of CAMPAIGN LIVE. Including the original video, the campaign also comes with "out ...

Tags: Marketing and Sponsorship, Wimbledon

06/26/14
Health-Food Company Targets Sports Deals

Learn more about Beyond Meat Beyond Meat, a California-based health-food company, is using sports sponsorships to help “convince red-blooded Americans to eat more plant-derived protein,” according to Sarah Nassauer of the WALL STREET JOURNAL. The company recen ...

Tags: Marketing and Sponsorship, New York Mets, MLB

06/25/14
Brands Waste No Time Capitalizing On Suarez' Bite

Uruguay F Luis Suarez yesterday appeared to bite Italy D Giorgio Chiellini during the teams' FIFA World Cup match, and several brands "won the moment with real-time tweets" about the incident, according to Lauren Johnson of ADWEEK. Bud Light and Listerine "quickly bought Promoted Tweets around the # ...

Tags: FIFA World Cup, Marketing and Sponsorship

06/25/14
Wie's Portfolio Likely To Increase After Win

Michelle Wie’s win at the U.S. Women’s Open “instantly boosted the value of her existing endorsement deals and could produce richer, better deals in the near future,” according to marketing experts cited by Emery & Lewis of the HOLLYWOOD REPORTER. Wie already boasted more ...

Tags: Marketing and Sponsorship, Golf, LPGA

06/25/14
Patrice Bergeron Wins "NHL 15" Cover

EA Sports yesterday announced Bruins C Patrice Bergeron has been voted by fans to be the EA Sports "NHL 15" cover athlete. Bergeron topped Canadiens D P.K. Subban following more than 10 million votes ( EA Sports ). In Boston, Matt Pepin notes Bergeron beat Sharks C Logan Couture and Blues RW T. ...

Tags: Marketing and Sponsorship, Electronic Arts, NHL, Boston Bruins

06/25/14
Tennis Players Use Bags As Marketing Tool

There is so much gear in tennis these days that players are “hauling an extra bag to the court,” and the sport's top stars often have “sponsorship deals that require them” to do so, according to Tom Perrotta of the WALL STREET JOURNAL. Roger Federer walked onto Wimbledon&rsqu ...

Tags: Marketing and Sponsorship, Wimbledon

06/25/14
World Cup Marketing Notes

adidas Chair & CEO Herbert Hainer yesterday said that the company in '14 "will hit a record" $2.7B in annual soccer sales. Hainer said that adidas "will sell more than 8 million soccer jerseys this year, more than the 6.5 million it sold" in '10, the last FIFA World Cup year. In Portland, Matthe ...

Tags: Marketing and Sponsorship, FIFA World Cup, Soccer

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