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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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Northwestern Mutual Making More College Brackets

Northwestern Mutual is taking the brackets that are so often associated with college basketball's March Madness to other NCAA championships. The insurance and financial planner, which became an NCAA corporate partner earlier this year, advertised heavily throughout the year on CBS, Turner and ESPN, ...

Tags: Marketing and Sponsorship

Marketplace Roundup

GOLF WORLD MONDAY’s Dave Shedloski notes the PGA Tour’s Hyundai Tournament of Champions has “struggled for several years to attract top international players.” Golfers Rory McIlroy and Ernie Els reportedly “won’t be going” to the season opener this year, and ...

Tags: Marketing and Sponsorship

Steep Ad Prices For NBC Thanksgiving Game

Thursday night's Patriots-Jets game on NBC, the first NFL game to be broadcast on primetime network TV on Thanksgiving , “could very well scare up [a] playoff-size rating,” and NBC Sports Group Exec VP/Sales & Marketing Seth Winter indicated that the network has “pri ...

Tags: Marketing and Sponsorship, NBC, NFL

Li-Ning In Midst Of Overhaul

Chinese sportswear apparel company Li-Ning CEO Jin-Goon Kim said that the brand "is now in the midst of a major overhaul," aiming to increase "its China market share by as much as 40% in the next two years," according to Laurie Burkitt of the WALL STREET JOURNAL. The company is now "scaling back its ...

Tags: Marketing and Sponsorship, Li Ning

Marketplace Roundup

In Portland, Allan Brettman noted softball and baseball bat manufacturer DeMarini Sports announced Monday “it is now making apparel for those sports.” Under the "Game Day" line, the company will “offer compression and looser-fitting garments designed to be worn under a uniform ...

Tags: Marketing and Sponsorship

Kraft Canada Cancels Hockeyville Program

The NHL labor dispute has "claimed a major marketing casualty," as sponsor Kraft Canada is "cancelling its Kraft Hockeyville program for 2013," according to Susan Krashinsky of the GLOBE & MAIL. Kraft today announced a "new promotional program, and will be giving [C]$1-million to Hockey Canada- ...

Tags: Marketing and Sponsorship, NHL, Kraft Foods

NFL Promoting Play 60 Initiative At Games

The NFL is using its Thanksgiving Week games to promote the league’s six-year-old Play 60 youth anti-obesity initiative. At every game this week, Play 60 branding will be featured on NFL fields and there will be banners on the sidelines and goal posts. Pregame activities will include Play 60 k ...

Tags: Marketing and Sponsorship, NFL, Quaker Oats

UGG Releases Latest Brady Commercial

UGG Australia yesterday announced the launch of a new UGG for Men integrated marketing campaign for the holiday season featuring Patriots QB Tom Brady. The campaign, titled "Pink Slip," debuted yesterday and includes TV, print and digital components. Aspects of the effort were inspired by Brady' ...

Tags: Marketing and Sponsorship, Reebok

Nike Setting Sights On Global Markets

With an agreement "announced Friday to sell its Cole Haan subsidiary , Nike is poised to move on to bigger and better things," according to Allan Brettman of the Portland OREGONIAN. It can probably "be summed up in terms of geography: China, Europe and Brazil." Analysts said that given the "challen ...

Tags: Marketing and Sponsorship, Nike

Keselowski A New Kind Of NASCAR Champ

With driver Brad Keselowski yesterday becoming NASCAR’s “first Generation Y champion,” the series is “getting an image makeover unlike many seen during its 64-year history,” according to Nate Ryan of USA TODAY. Ryan writes, “The face of NASCAR is about to change.& ...

Tags: Marketing and Sponsorship, Penske Corp., NASCAR, MillerCoors

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