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USL Club Sacramento Republic FC's New Jersey Sponsorship Deal Key To MLS Bid

Published in SportsBusiness Daily on 10 / 17 / 17

USL club Sacramento Republic has signed a binding five-year deal with UC Davis Health for a potential MLS jersey sponsorship. The deal is believed to be the first time that any MLS expansion bidder has secured this kind of agreement prior to being granted a franchise by the league. UC Davis Health h...

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Marketplace Roundup

In Baltimore, Childs Walker notes U.S. swimmer Michael Phelps is using the Mesa Arena Pro Swim Series meet, which begins today, "to unveil the new line of swimwear" he and his longtime coach Bob Bowman "helped design with Aqua Sphere." Both Phelps and Bowman yesterday arrived at the pool "in T-shirt ...

Tags: Marketing and Sponsorship

RBC, Boeing Likely Extending With Golf Event

See all sponsorships for Boeing The odds "are good" that RBC and Boeing will continue their sponsorships of the annual PGA Tour event in South Carolina beyond '16, "ensuring the tournament's future on Hilton Head Island," according to a front-page piece by Gina Smith of the Hilton Head I ...

Tags: Marketing and Sponsorship, Boeing, PGA Tour

Gordon Unveils Penn State Paint Scheme

NASCAR driver Jeff Gordon yesterday "unveiled a Penn State-themed paint scheme" that he will drive at Pocono Raceway’s Axalta We Paint Winners 400 on June 7 during a visit to the school, according to Shawn Annarelli of the CENTRE DAILY TIMES. Gordon was on campus as PSU and Philadelp ...

Tags: Marketing and Sponsorship

Royals Reach Branded Vodka Partnership

The Royals have signed a multiyear deal with Missouri-based McCormick Distilling, allowing the company to produce limited-edition Royals-branded bottles of its 360 Vodka and becoming the latest team to take advantage of a recent shift in MLB policy. The Royals are believed to be the second ...

Tags: Marketing and Sponsorship, MLB, Diageo, Chicago Cubs, Kansas City Royals

LeBron Tops All NBA Jersey Sales

Cavaliers F LeBron James has the NBA's most popular jersey, based on overall retail sales on NBAStore.com since the beginning of the '14-15 season. Warriors G Stephen Curry, Lakers G Kobe Bryant, Thunder F Kevin Durant and Bulls G Derrick Rose round out the top five. Wizards G John Wall (13th) crack ...

Tags: Marketing and Sponsorship, NBA

Sponsors Activate Around Stanley Cup Playoffs

NHL sponsors are readying activation as the Stanley Cup Playoffs open tonight in Montreal, Nashville, Vancouver and DC. As the league continues its effort to make the playoffs an “April/May/June Madness” similar to the NCAA hoops festivities in March, Samsung is sponsoring a playoff brac ...

Tags: Marketing and Sponsorship, NHL

Nike Debuts New Spot For Female Ad Campaign

Nike this week launched its #BetterForIt campaign "to boost its women's footwear and apparel sales," marking the "latest effort to boost sales in the so-called 'athleisure' category among women that also has been targeted by competitors Under Armour and Lululemon," according to Allen ...

Tags: Marketing and Sponsorship, Nike

Under Armour Capitalizing On Spieth's Win

Dallas-based The Marketing Arm Senior VP Mary O'Connor said that the impact of golfer Jordan Spieth's Masters victory on Under Armour "cannot be measured yet as the company generates more sales in golf apparel and shoes." USA TODAY's Josh Peter notes UA "promptly shipped product to its retail partne ...

Tags: Marketing and Sponsorship

A-B Extends Deals With U.S. Soccer, El Tri

Anheuser-Busch today will announce that it has signed a four-year extension of its sponsorships of U.S. Soccer and the Mexico men’s national team's games in the U.S. The deal, negotiated by SUM on behalf of both organizations, includes both the U.S. men’s and women’s national teams ...

Tags: Marketing and Sponsorship, Anheuser Busch

Under Armour Wins Big With Spieth

Under Armour during The Masters received an "eye-popping" $33.6M in broadcast exposure on ESPN and CBS thanks to Jordan Spieth's "dominating victory," according to a Detroit-based sports sponsorship analytics expert cited by Ryan Sharrow of the BALTIMORE BUSINESS JOURNAL. Former Front Row Marketing ...

Tags: Marketing and Sponsorship, Golf, Under Armour

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