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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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Red Bull Founder Says Company Will Remain In F1

Red Bull co-Founder Dietrich Mateschitz said that although the company “has achieved all its aims in F1” with Sebastian Vettel virtually assured of winning the F1 championship this year, it has “no plans to reverse out of the sport," according to Sylt & Reid of the Lo ...

Tags: Marketing and Sponsorship, Motorsports, Formula One, NASCAR

FTC, Reebok Reach $25M Settlement

The FTC yesterday announced a $25M settlement with Reebok over what "it said were unsubstantiated claims about the exercise benefits of its 'toning shoes,'" according to Jayne O'Donnell of USA TODAY. The FTC said that Reebok made "'unsupported' claims in advertisements that walking and running in it ...

Tags: Marketing and Sponsorship, Nike, Reebok, New Balance

Dwyane Wade Signs To Endorse Court Grip

Heat G Dwyane Wade has signed a deal to endorse MISSION Court Grip, which is "scientifically designed to combat ... slippage" on the basketball court, according to Craig Davis of the South Florida SUN-SENTINEL. A liquid is applied to the bottom of the sneakers that "uses pressure-sensitive nanotechn ...

Tags: Marketing and Sponsorship, Miami Heat, Foot Locker

Under Armour Signs Carey Price

Under Armour has signed an endorsement deal with Canadiens G Carey Price in which he will participate in a number of marketing initiatives for the company in Canada over the next year ( Under Armour ). Financial terms were not disclosed, but it is “multi-year deal and will involve both print ...

Tags: Marketing and Sponsorship, Under Armour

MillerCoors Suing Patriots For Violating Deal

MillerCoors filed a lawsuit against the Patriots Monday, claiming that the team "reneged on an exclusive and more lucrative deal and chose to award that deal to its top competitor, Anheuser-Busch InBev, instead," according to Darren Rovell of CNBC.com. MillerCoors has "been a sponsor of the Patriots ...

Tags: Marketing and Sponsorship, New England Patriots, MillerCoors, Anheuser Busch

Football League Looks For New Cup Sponsor

The U.K.'s Football League is "searching for a new sponsor for the League Cup after the owners of current title sponsor Carling failed to match the League's valuation of the knockout competition," according to Paul Kelso of the London TELEGRAPH. The Football League board "rejected Carling's final of ...

Tags: Marketing and Sponsorship, Carling Brewing Co.

Tigers Merch Sales Jump After Winning Division

Detroit-area retailers said that interest in Tigers merchandise has "picked up after the team clinched its first division title in 24 years,” according to Jaclyn Trop of the DETROIT NEWS. Retailers said that “merchandise has been moving faster" since the Tigers beat the A’s Se ...

Tags: Detroit Tigers, Milwaukee Brewers, Marketing and Sponsorship

Cam Newton Is Charlotte's "Most Enduring Icon"

Panthers QB Cam Newton “could soon rival, or even eclipse, the late Dale Earnhardt as Charlotte’s most enduring sports icon,” according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. Newton has "electrified the city and the Panthers” with his combination of a &ldquo ...

Tags: Marketing and Sponsorship

UA To Launch Women-Specific Campaign

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Tags: Marketing and Sponsorship, Under Armour

Nike Sets Up Venture-Capital Offshoot

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Tags: Marketing and Sponsorship, Nike

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