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Published in SportsBusiness Daily on 11 / 25 / 14

Mavericks Owner Mark Cuban will appear in a one-on-one interview on HBO's "Real Sports" at 9:00pm ET.

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05/10/12
Marketplace Roundup

Vita Coco yesterday announced that MLB Rangers CF Josh Hamilton has agreed to an endorsement deal with the coconut water brand. Hamilton will join Red Sox 2B Dustin Pedroia and surfer Kelly Slater on the brand's athlete endorsement roster. He will be featured prominently in Vita Coco's U.S. marketin ...

Tags: Marketing and Sponsorship

05/09/12
Luck Likely To Be In Demand For Endorsements

Sports marketers believe Colts QB and No. 1 overall NFL Draft pick Andrew Luck’s “awe-schuks persona will be as much a hit with corporate interests as with Hoosiers,” according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. Luck already has deals with Nike and Panini Am ...

Tags: Marketing and Sponsorship, Indianapolis Colts

05/09/12
Callaway CEO: Opportunity To Gain Sales Momentum

Callaway Golf President & CEO Chip Brewer said with the golf equipment industry recovering from some struggles due to the down economy several years ago, there now is an "opportunity for Callaway ... to regain past momentum." Brewer, speaking on Bloomberg TV's "Bloomberg Bottom Line"&n ...

Tags: TaylorMade Golf, Callaway Golf, Marketing and Sponsorship

05/09/12
NBA Players Embracing "Geek Chic" Fashion

Several NBA players, including Thunder F Kevin Durant, Knicks F Amar'e Stoudemire and Heat G Dwyane Wade, have adopted the "geek chic" fashion style, and the "professorial, downright dorktastic African-American NBA stars are defying the expectation that they wear an intimidating hood facade," accord ...

Tags: Marketing and Sponsorship

05/09/12
Casio To Sponsor Red Bull Signature Series

NBC's Alli Sports and Red Bull Media House signed Casio G'zOne to be the first sponsor of the Red Bull Signature Series. The mobile device will be the official handset and presenting sponsor of five Red Bull Signature Series broadcasts: X Fighters USA (May 26), Wake Open (July 14), X Fighters Spain ...

Tags: Marketing and Sponsorship

05/08/12
P&G Giving Visa Gift Cards To Olympic Moms

Proctor & Gamble today announced it will give a $1,000 Visa card to each mother of approximately 800 U.S. Olympic athletes to help the defray the costs of their travel to the London Games. The $800,000 gift is part of the “Thank You, Mom” campaign that P&G launched worldwide last ...

Tags: Marketing and Sponsorship, Procter and Gamble

05/08/12
CBS Draws Higher Price For SEC Football Ads

CBS Sports “has kicked off its college football sales early, getting substantial price increases" for its schedule of SEC games, according to Jon Lafayette of BROADCASTING & CABLE. The net’s SEC package “has a limited number of high-rated games with top-ranked teams a ...

Tags: Marketing and Sponsorship, CBS

05/08/12
Mizzou Rolls Out $400,000 Ad Campaign

The Univ. of Missouri is in the middle of a $400,000 advertising campaign "to celebrate the school’s impending move to the Southeastern Conference," according to Terez Paylor of the K.C. STAR. The school  placed 16 billboards within the new SEC footprint of Georgia, Texas, Florida, Tenne ...

Tags: Marketing and Sponsorship

05/08/12
Marketplace Roundup

Electronic Arts yesterday disclosed that it had "set aside $27 million for a ‘potential settlement of an ongoing’ lawsuit.” In L.A., Alex Pham noted EA did not identify the suit, "but the most likely case involves one lodged by former National Football League players whose lik ...

Tags: Marketing and Sponsorship

05/07/12
COC Launches New Ad Campaign

The Canadian Olympic Committee today is launching a new television ad campaign that “will showcase the journey of Canada’s Olympians, and, if all goes well, boost brand equity for big corporate sponsors such as BCE Inc., Hudson’s Bay Co. and RBC Dominion Securities Inc.,” ...

Tags: Marketing and Sponsorship, Olympics

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