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Time To Submit Your Entry For The Sports Business Awards

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Who stands above all others in the sports business world? Submit your entry for the '15 SPORTS BUSINESS AWARDS by Friday, January 9 . We’re looking for the best in 15 categories, including: Sports Media Sports Television Digital Sports Media To see the full list of categorie...

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06/12/12
Chevron Inks Three-Year Deal With USGA

The USGA and Chevron have announced a multiyear partnership designed to encourage science, technology, engineering and math (STEM) students through golf. Per the deal, Chevron will become an official partner of the USGA. The pair will create content and experiences that showcase the science behind m ...

Tags: Marketing and Sponsorship, USGA

06/12/12
"Jerry Springer" Considering Sponsoring Kurt Busch

Representatives from "The Jerry Springer Show" recently asked Phoenix Racing to "submit a proposal for a possible sponsorship" of the team's No. 51 NASCAR Sprint Cup car driven by Kurt Busch, according to Lee Spencer of FOXSPORTS.com. Phoenix Racing GM Steve Barkdoll Saturday showed mock-ups that in ...

Tags: NASCAR, Marketing and Sponsorship

06/12/12
Oakley Signs Extension With USOC

The USOC announced that Oakley has extended its partnership as the official eyewear supplier to Team USA through ‘20. Oakley is the first performance-based eyewear supplier to the USOC and Team USA, and has licensing rights for protective, active, lifestyle and corrective eyewear, including gl ...

Tags: Marketing and Sponsorship, USOC, Oakley

06/12/12
WVU Issues RFP For Athletic Department

West Virginia Univ., one of the few Division I schools that has kept its multimedia rights in-house over the years, on Friday issued an RFP to third parties for the management and sale of the athletic department's sponsorship and multimedia rights. Pre-qualification statements are due July ...

Tags: NCAA, Marketing and Sponsorship

06/11/12
Lochte Seen As Olympic Marketing Star

U.S. swimmer Ryan Lochte has "been on a breakneck tour of national appearances and promotions, making him this Olympics’ all-American swim hunk even before the United States team has been announced,” according to a Style section cover story by Melena Ryzik of the N.Y. TIMES. Lochte is &l ...

Tags: Marketing and Sponsorship

06/11/12
Griffin To Be Policeman In Adidas Spot

Redskins QB Robert Griffin III “lit up the city on Saturday by filming an Adidas spot at two downtown locations,” according to Dan Steinberg of the WASHINGTON POST. An “elaborate production" near the White House involved a "water tanker truck, like they use to simulate rain on ...

Tags: Marketing and Sponsorship, Washington Redskins, Adidas, Subway

06/11/12
Twitter Runs First TV Spots During NASCAR Race

Twitter for the “first time in its history ran television commercials on Sunday" during TNT's coverage of the Sprint Cup Pocono 400 "to promote the service’s tight tie-in with NASCAR,” according to Shira Ovide of the WALL STREET JOURNAL. Twitter during the telecast “ran s ...

Tags: NASCAR, Marketing and Sponsorship

06/11/12
Adidas Advertising On Tumblr Page

Tumblr has “sold a month-long campaign” to adidas, which “launched an official soccer Tumblr blog in time" for the start of UEFA Euro 2012 on Friday, according to Cotton Delo of AD AGE. The blog “plans to promote the site with paid placements in the Tumblr ‘Radar’ ...

Tags: Marketing and Sponsorship, Adidas, Nike, Soccer

06/11/12
Marketplace Roundup

Patriots QB Tom Brady said that the shoot he did for a  viral Under Armour video that appeared on Funny or Die “had the feel of ‘Saturday Night Live,’ where he has appeared multiple times.” Brady: "There's a lot of ad-libbing that goes on." The WALL STREET JOURNAL&rsq ...

Tags: Marketing and Sponsorship

06/08/12
IndyCar Searching For Potential Izod Replacement

The IndyCar Series has "begun searching for a potential replacement for its title sponsor, Izod, three years before the sponsorship is set to end," according to Tripp Mickle in next week's SPORTSBUSINESS JOURNAL. IndyCar execs have "approached current series sponsors and brands about becoming the pr ...

Tags: Marketing and Sponsorship, IndyCar

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