Featured Story

Flacco Struggles To Throw A Party In Humorous Three-Minute Ad For Pepsi, Tostitos

Published in SportsBusiness Daily on 08 / 27 / 15

Ravens QB Joe Flacco in a three-minute ad for Pepsi and Tostitos "proved he can definitely hold his own as a comedic straight man," letting everyone know he is "more than the 'boring' Super Bowl Most Valuable Player by hilariously failing to put together a party," according to Jamison Hensley o...

Read More

Tags: Marketing and Sponsorship, NFL, PepsiCo

More Stories

Sportiqe To Launch Grateful Dead-NBA Line

Apparel brand Sportiqe has partnered with Grateful Dead Productions to launch a T-shirt line featuring artwork inspired by the Rock & Roll HOF band merged with NBA team logos. The Grateful Dead by Sportiqe collection will debut with T-shirts featuring the Lakers, Clippers, Knicks, Nets, Celtics, ...

Tags: Marketing and Sponsorship, NBA

Trout, Harper Are Marketing Forces

Angels LF Mike Trout and Nationals CF Bryce Harper were each named Rookie of the Year in MLB last season, and "never in modern history have there been two winners in a single year as marketable," according to Darren Rovell of ESPN.com. Trout has been "more willing to do deals, signing siza ...

Tags: Marketing and Sponsorship, Washington Nationals, Los Angeles Angels, MLB

MLB Goes Young With New Campaign

MLB on Friday launched a new campaign titled "I Play" to coincide with Opening Day. The campaign, created by Hill Holliday, showcases the league's young stars. Spots began airing last weekend on ESPN and MLB Network, and will also air on Fox and TBS throughout the season, along with digital and ...

Tags: Marketing and Sponsorship, MLB

Barkley Could End Up On Twitter

TNT analyst Charles Barkley's "new gig as a Capital One spokesperson during March Madness may soon be bringing the ultra-quotable Round Mound of Rebound to Twitter," according to Christopher Heine of ADWEEK. Barkley has never had a Twitter account, but Captial One Senior VP/Brand Marketing Marc ...

Tags: Marketing and Sponsorship

Women's Soccer Team Pulls Controversial T-Shirt

The NWSL Portland Thorns are "removing a T-shirt from store shelves and the team's website in response to criticism that its slogan 'Feelin' Thorny?' was sexist," according to Allan Brettman of the Portland OREGONIAN. MLS Timbers COO Mike Golub, whose organization owns the women's club, said that th ...

Tags: Marketing and Sponsorship, Soccer, Portland Timbers

Southwest, Adams Golf Pair Up For Promotions

Southwest Airlines and Adams Golf, a pair of Dallas-based companies, have created a partnership that will put logos of both brands on the hats and golf bags of eight PGA Tour pros, beginning this week at the Shell Houston Open. The move marks Southwest’s first foray into golf, and the airline ...

Tags: Marketing and Sponsorship, Adams Golf Inc.

Marketplace Roundup

FORBES.com's Lance Madden wrote Patriots TE Rob Gronkowski's "recent partnership with Hudson Jeans and the involvement with the brand’s social photo sharing spring marketing campaign, #InstaCampaign, makes perfect sense." Gronkowski "had already been a fan and wearer of Hudson Jeans ...

Tags: Marketing and Sponsorship

Men's Tourney Ads "Virtually Sold Out"

CBS and Turner Sports “already seem poised for another substantial revenue victory” around the NCAA Tournament, according to Anthony Crupi of ADWEEK. Sources said that all 67 games tournament games “are virtually sold out across CBS, TNT, TBS and truTV.” All told, “more ...

Tags: Marketing and Sponsorship, CBS, NCAA

YES' Opening Day Promo Celebrates Players

YES Network is promoting Opening Day of the Yankees’ season with a new 60-second ad that implies the team’s fans should feel fortunate that some of the best players of this generation currently wear pinstripes. The ad, which is titled “Blessed” and was created in-house, d ...

Tags: Marketing and Sponsorship, New York Yankees, YES Network

Soccer Jersey Notes

In Wales, Dafydd Pritchard noted EPL club Swansea City and shirt sponsor 32Red “have reached an agreement to end” the online casino's contract with the club “a year early this summer.” The company has been Swansea City’s “primary sponsors for four years, but they ...

Tags: Marketing and Sponsorship, Soccer

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug