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AARP, MAC Tools Among Sponsor Renewals Hendrick Motorsports Will Announce

Published in SportsBusiness Daily on 04 / 24 / 17

Hendrick Motorsports today is announcing a host of sponsorship renewals, including one with AARP that involves a primary deal, as the team tries to solidify its remaining inventory for the ’17 season. AARP, which has been with the NASCAR team since ’11, is renewing for one year and will ...

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Tags: Marketing and Sponsorship

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Sparkling Ice Rolls Out Kevin Durant Spots

The Sparkling Ice beverage brand is rolling out its "The Bold and the Best" campaign featuring Thunder F Kevin Durant "in digital and outdoor media, with plans for additional ads during the NBA All-Star Weekend in February," according to Max Willens of AD AGE. The campaign "will run on ESPN.com ...

Tags: Marketing and Sponsorship, Oklahoma City Thunder, NBA

Adidas Unveils Mississippi State's Egg Bowl Uniforms

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Tags: Marketing and Sponsorship, SEC, Adidas

Kane Leads NHL Jersey Sales For October

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Tags: Marketing and Sponsorship, NHL

NHL Kings Sign Deal With Nutritional Food Brand

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Tags: Marketing and Sponsorship, Los Angeles Kings, NHL

R&A Rebrands British Open Logo

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Tags: Marketing and Sponsorship, Golf

Spieth Rocking AT&T Logo On Golf Bag This Week

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Tags: Marketing and Sponsorship, ATT

Raftery Looks To Trademark Popular Phrases

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Tags: Marketing and Sponsorship

Luck Has Tops Female Jersey At Dick's

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Tags: Marketing and Sponsorship, Dicks Sporting Goods, NFL

Prudential Center Unveils First Ad Campaign

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Tags: Marketing and Sponsorship

Sony To Sponsor NBA's "Hoops For Troops"

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Tags: Marketing and Sponsorship, NBA, Sony

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