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Spike In Popularity: New Balance Makes Lindor Face Of Its Baseball Marketing Efforts

Published in SportsBusiness Daily on 02 / 24 / 17

Indians SS Francisco Lindor has signed a multiyear deal with New Balance that will make him the "new face of its baseball cleat business," according to Darren Rovell of ESPN.com. Terms of the deal were not disclosed. Lindor said that New Balance's "vote of confidence in him is 'an honor' and the dec...

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Tags: Marketing and Sponsorship, New Balance

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Under Armour Signs Emmanuel Mudiay

Under Armour yesterday announced it signed Chinese Basketball Association team Guangdong Southern Tigers G Emmanuel Mudiay, who "decided to bypass college and head overseas to play," according to Jeff Borzello of CBSSPORTS.com. Terms of the contract were not revealed. Mudiay is the "highest-rat ...

Tags: Marketing and Sponsorship, Under Armour

Amalie Looks To Capitalize On Lightning Deal

Amalie Oil’s "new signage will be in place" before the Lightning’s home opener on Oct. 9, but for the company’s ad agency, the "work is just beginning," according to Ashley Gurbal Kritzer of the TAMPA BAY BUSINESS JOURNAL. Marshall Advertising President Kevin Marshall said, " ...

Tags: Marketing and Sponsorship, Tampa Bay Lightning

Radisson Suspends Vikings Sponsorship

The Vikings yesterday "lost a key business partner" as the Radisson hotel chain "suspended its sponsorship of the team" just hours after the reinstatement of RB Adrian Peterson, according to a front-page piece by Kaszuba & Olson of the Minneapolis STAR TRIBUNE. That deal "includes a ba ...

Tags: Marketing and Sponsorship, Radisson Hotels, Minnesota Vikings, NFL

Richard Sherman Releases Line Of Sunglasses

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Tags: Marketing and Sponsorship, Seattle Seahawks, NFL

Big West Signs Five-Year Deal With Learfield

The Big West Conference has signed Learfield Sports to a five-year deal to be the league’s sponsorship sales agency. The conference’s rights add to Learfield’s presence in the California-based Big West. Learfield already owns the multimedia and sponsorship rights at Cal Poly, Cal S ...

Tags: Marketing and Sponsorship

Univ. Of Illinois Calls For Coors To Pull Billboards

Univ. of Illinois Associate Chancellor for Public Affairs Robin Kaler said billboards near the school promoting Coors Light as the "Official Beer of the Fighting Illini" were "not in the scope" of a deal with the beer maker and "are being removed and won't appear again," according to Tom Kacich of t ...

Tags: Marketing and Sponsorship, MillerCoors

Adidas' Hainer Coming Under Pressure From Investors

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Tags: Marketing and Sponsorship, Adidas

Nike-Under Armour Rivalry Growing

The "biggest rivalry in sports right now is between Nike and Under Armour," according to Nicole Goodkind of YAHOO FINANCE. Nike "makes more than 10 times the revenue of Under Armour, but still frequently finds themselves squabbling over endorsement deals and sponsorships," most recently Thunder F K ...

Tags: Marketing and Sponsorship, Nike, Under Armour

Major Sponsors Sticking By NFL

NFL sponsors are watching to make sure the league  "doesn't fumble the investigation into how its executives handled evidence " in the Ray Rice case, but no company has yet to say it will "end its relationship with the NFL," according to Anderson & Murphy of the AP. TD Ameritrade ...

Tags: Marketing and Sponsorship, NFL

Pepsi Promo Offers Fans Free 49ers Tix

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Tags: Marketing and Sponsorship, PepsiCo, San Francisco 49ers

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