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Blue Shield Of California Signs On As Health Care Sponsor For NHL Kings, AEG Properties

Published in SportsBusiness Daily on 07 / 27 / 17

Blue Shield of California has signed a multiyear partnership with AEG that will see the health care company become the exclusive health care partner of the NHL Kings and other AEG properties, as well as a founding partner of L.A. Live. The deal, which was brokered by AEG Global Partnerships, also ma...

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Tags: Marketing and Sponsorship, Los Angeles Kings, AEG

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QuikTrip Scrambles To Prep For NASCAR Race

While sponsors typically "get months to prepare for a major sporting event," QuikTrip's title-sponsorship deal for the NASCAR Sprint Cup event at Atlanta Motor Speedway was signed in mid-December , and now the race "is just three weeks away," according to Eric Bailey of the TULSA WORLD. QuikTrip an ...

Tags: Marketing and Sponsorship, NASCAR

Marketplace Roundup

In Baltimore, Lorraine Mirabella noted Under Armour is "on the verge of consolidating an online community that could put it in a league with the biggest social media sites." With the recent acquisitions of MyFitnessPal, Endomondo and MapMyFitness , UA "will own sites where 120 million fitness ent ...

Tags: Marketing and Sponsorship

Anomaly Named MLB's Creative Marketing Agency

MLB on Thursday named Anomaly, N.Y., its new multimedia creative marketing agency. Anomaly will work with the league to create a new campaign for the upcoming season, including executions to promote all Jewel Events (Opening Day, All-Star Game, Postseason and World Series). Anomaly also will work cl ...

Tags: Marketing and Sponsorship, MLB

Adidas Shareholders Unhappy With Company

adidas shareholders are "getting vocal about their discontent with the company’s performance," as shares in the brand "fell roughly 40% last year after two profit warnings within 10 months," according to Ellen Jervell of the WALL STREET JOURNAL. adidas Chair & CEO Herbert Hainer has "taken ...

Tags: Marketing and Sponsorship, Adidas

Steph Curry Stars In New UA Campaign

Warriors G Stephen Curry will "take the spotlight in Under Armour's next big ad, set to debut next week," as he will "rock his new signature basketball shoe, the Curry One , in Under Armour's first major marketing push of the year," according to Sarah Meehan of the BALTIMORE BUSINESS JOURNAL. The c ...

Tags: Marketing and Sponsorship, Under Armour

Brady Seeks To Grow His Personal Brand

Patriots QB Tom Brady "is making a concerted effort to turn himself from star quarterback to resilient brand with the help of social media," according to Michelle Castillo of ADWEEK. N.Y.-based creative agency BrandFire co-Founder & President Adam Padilla worked with Brady this year "to cre ...

Tags: Marketing and Sponsorship, New England Patriots, NFL

Larson Embraces NASCAR Ambassador Role

SI's Andrew Lawrence profiles Japanese-American NASCAR driver Kyle Larson, who is "embracing his role" in the Asian community. Larson said that he was "surprised by the number of people who knew of him" at a Charlotte-area Asian Festival last spring. Around the same time, Japan-based motor ...

Tags: Marketing and Sponsorship

New Balance Takes Over Liverpool Kit Deal

EPL club Liverpool today announced that New Balance "will become their kit supplier from next season in a multi-year partnership that has become the biggest in the history of the club," according to Jack Bezants of the London DAILY MAIL. Warrior, L ...

Tags: New Balance, Liverpool, Marketing and Sponsorship

American Airlines To Become Cubs Sponsor

The Cubs today announced a "major sponsorship deal with American Airlines that makes the carrier the Cubs' exclusive airline sponsor" after a "decade-long partnership with Chicago-based United Airlines," according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. The deal is the "latest in a string o ...

Tags: Chicago Cubs, American Airlines, Marketing and Sponsorship

Farmers Insurance Re-Ups With Rickie Fowler

Farmers Insurance will continue to sponsor golfer Rickie Fowler for the next three years. Fowler will continue to serve as a community ambassador and help support initiatives at the PGA Tour Farmers Insurance Open, which began today at Torrey Pines, and nationally throughout the year ( Farmers ). Fa ...

Tags: Marketing and Sponsorship, Puma

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