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NBC Launches NASCAR Coverage With New Advertising Partners, Creative Approaches

Published in SportsBusiness Daily on 07 / 02 / 15

Promising to approach NASCAR with a fresh set of eyes from a production and commentary perspective, NBC Sports has taken the same approach with ad sales, finding new partners and approaches as its NASCAR coverage launches this weekend. The net, which kicks off its 10-year, $4.4B NASCAR deal with Sat...

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Tags: Marketing and Sponsorship, NBC, NASCAR

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Canadian Tire Ups Its Sports Marketing Spend

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IMG Wins WVU Multimedia Rights

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Tags: IMG, Marketing and Sponsorship

49ers QB Files To Trademark "Kaepernicking"

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Tags: Marketing and Sponsorship, San Francisco 49ers

Marketplace Roundup

GOLF.com's Mike Walker reported Luke Donald yesterday announced a contract extension "with his longtime sponsor Mizuno." Terms of the deal were not disclosed. Donald "tested the waters with other equipment companies before deciding to stay at Mizuno, which he's been playing since his college days at ...

Tags: Marketing and Sponsorship

Coke Unveils '13 Super Bowl Spot

Coca-Cola hopes to build on its strong showing in last year's Super Bowl with a ’13 ad that gets fans involved via social media and allows them to vote on a commercial to debut immediately following this year’s game. The company yesterday debuted its 60-second “Mirage” sp ...

Tags: Marketing and Sponsorship, Coca-Cola, NFL

Should Super Bowl Ads Be Released Early?

The big debate surrounding this year's Super Bowl is “should advertisers release their commercials early,” according to Meg James of the L.A. TIMES. During the last two years, a “growing number of Super Bowl advertisers have unveiled their spots several days before the big g ...

Tags: Marketing and Sponsorship, NFL

Woods, Mickelson Top List Of Golf Earners

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Tags: Marketing and Sponsorship, Golf

Textron Hopes To Raise Sales With EGR Deal

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Tags: Marketing and Sponsorship, NASCAR

Reebok Unveils "Rampage" Jackson Ad Campaign

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Tags: Marketing and Sponsorship, Reebok, UFC

Nike Hosts Three-Month Accelerator Program

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