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Gatorade Teams With Jordan Brand For "Be Like Mike" Collection With Shoes, Apparel

Published in SportsBusiness Daily on 11 / 17 / 17

As part of a recent extension with Michael Jordan, Gatorade and Jordan Brand are "unveiling a 'Be Like Mike' collection" that will "feature four different Gatorade Jordans, two of which will be sold starting Dec. 16," according to Darren Rovell of ESPN.com. The Air Jordan XXXII "Like Mike"...

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Tags: Marketing and Sponsorship, Nike, Gatorade

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Bulls' Jimmy Butler Sees Endorsement Opportunities

Endorsement offers "are rolling in" for Bulls G Jimmy Butler, who this past season won the NBA Most Improved Player Award and recently has "hawked brands such as Mountain Dew and True Religion jeans and appeared in ads for BMO Harris and the Illinois Lottery," according to Danny Ecker of CRAIN'S CHI ...

Tags: Marketing and Sponsorship, Chicago Bulls, NBA

Miller Genuine Draft, NBA Canada Strike Deal

The NBA and SABMiller brand Miller Genuine Draft yesterday announced a multiyear sponsorship deal that makes MGD the official beer partner of NBA Canada. The deal includes local market activation in Canada around the playoffs, NBA Finals, Draft, Summer League, Canada Series and '16 All-Star Game in ...

Tags: Marketing and Sponsorship, MillerCoors, NBA

Marketplace Roundup

In London, Charles Sale reports the Football League is "set to lose" one of its major sponsors this week "despite another highly successful long weekend of play-off matches at Wembley," according to Charles Sale of the London DAILY MAIL. Capital One will not be renewing its backing of the League Cup ...

Tags: Marketing and Sponsorship

Coca-Cola Re-Signs With SMI Through '20

After roughly a year's worth of negotiations, SMI and Coca-Cola on Sunday jointly announced the beverage giant has extended its deal with the track promoter through ’20. The deal, which now will extend into its 35th year, gives Coca-Cola pouring rights as the official soft drink, sparkling bev ...

Tags: Marketing and Sponsorship, Coca-Cola, Speedway Motorsports Inc.

Adidas' Lillard "Carpet" Shoe Flies Off Shelves

Trail Blazers G Damian Lillard's D Lillard 1 PDX Carpet shoe from adidas "went flying off store shelves in its limited-edition release Saturday morning," according to Allan Brettman of the Portland OREGONIAN. The shoe, with an upper "patterned after the carpet that is being removed from Portlan ...

Tags: Marketing and Sponsorship, Adidas

Firm Seeks Seven-Figure Deals For American Pharoah

For Leverage Agency, N.Y., the marketing firm "tasked with lining up sponsorships for Triple Crown contender American Pharoah, the word 'American' is a dream because it appears in so many corporate monikers," according to Richard Morgan of the N.Y. POST. Leverage Agency Founder & CEO Ben Sturne ...

Tags: Marketing and Sponsorship

Sunoco Debuts "Essence Of Racing" Campaign

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t ...

Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

Danica's Sponsorship Status To Be Telling For NASCAR

The "push to find a new sponsor" for NASCAR driver Danica Patrick is underway, but the next few months "will say a lot about NASCAR's health if one of its most marketable drivers has trouble landing a new corporate backer," according to Viv Bernstein of the N.Y. TIMES. GoDaddy last month announced i ...

Tags: Marketing and Sponsorship

Michael Andretti Expanding Business Empire

Verizon IndyCar Series team owner Michael Andretti has "dabbled in other enterprises" outside of motorsports -- a chain of car washes, car dealerships, powersport stores and real estate -- but in the last decade, he has "divested all of that to focus on racing," according to Anthony Schoettle o ...

Tags: Marketing and Sponsorship, IndyCar

Butler Enters Partnership With Learfield

Butler Univ. has signed a long-term multimedia rights partnership with Learfield Sports that runs through the ’24-25 college season and will see the formation of Butler Sports Properties. Learfield President & CEO Greg Brown said the new property will be looking for innovative ways to mone ...

Tags: Marketing and Sponsorship

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