Featured Story

SportsBusiness Daily Seeks Entry-Level Staff Writer

Published in SportsBusiness Daily on 08 / 29 / 14

SportsBusiness Daily is seeking an entry-level Staff Writer at our Charlotte, N.C., headquarters. Qualified candidates will have excellent knowledge of sports and business issues, with equally strong writing and verbal skills. Must also have a solid work ethic and thrive in a team environment. Stron...

Read More

More Stories

02/23/12
Marketplace Roundup

Nike on April 1 is taking over for Reebok as the official apparel provider for the NFL, and CNBC's Darren Rovell asked Nike President & CEO Mark Parker, “How are the ... retailers reacting in the preorder stage and how is it going to manifest itself?” Parker said people “are wo ...

Tags: Marketing and Sponsorship

02/22/12
PGA Tour, FedEx Extend Sponsorship Deal

The PGA Tour today announced a five-year extension of FedEx' sponsorship of the tour's season-long points championship through '17. The FedExCup will continue to offer $35M in total bonus money to players based on their finish in the points standings, including $10M to the winner. Beginning in &lsqu ...

Tags: Marketing and Sponsorship, PGA Tour, Golf, FedEx

02/22/12
Nike Reportedly Extends Lin Agreement

Beijing Business Today reports that Nike is "extending a contract" with Knicks G Jeremy Lin, according to He Shan of CHINA.org.cn. Terms of the renewed contract have not been made public, but the Internet "has already been flooded with a myriad of news" about Lin's upcoming signature shoes. Sev ...

Tags: Marketing and Sponsorship, New York Knicks

02/22/12
Under Armour Releases Ad Featuring Cam Newton

Under Armour tonight will premiere a new commercial  featuring Panthers QB Cam Newton on NFL Network during its coverage of the NFL Combine in Indianapolis. The 60-second “Cam's Night Out" depicts what is supposed to be a typical Friday night for the NFL Rookie of the Year. Newton in ...

Tags: Marketing and Sponsorship, Under Armour

02/22/12
Nike Unveils Olympic Uniforms

Nike yesterday “rolled out its top product innovations for this summer's Olympic Games in London” -- the new uniforms for the U.S. basketball and track and field teams, according to Allan Brettman of the Portland OREGONIAN. The Nike Pro TurboSpeed is the “lightest and fastest ...

Tags: Marketing and Sponsorship, Nike

02/22/12
Home Team Marketing Signs Deal With Phizzle

Cleveland-based Home Team Marketing, a high school-focused sports marketing company, is forming a partnership with Phizzle Inc. to provide mobile marketing and digital advertising components to its sponsorship deals. Home Team Marketing owns the marketing and multimedia rights to 21 state high schoo ...

Tags: Marketing and Sponsorship

02/22/12
Marketplace Roundup

YAHOO SPORTS’ Dan Wetzel reported NASCAR driver Danica Patrick has “turned down exponentially more commercial deals and magazine covers than she’s accepted.” Patrick: “They ask me to do different things I’m not comfortable with.” She added, “Some thing ...

Tags: Marketing and Sponsorship

02/21/12
RG3 Signs Endorsement Deal With Adidas

adidas today announced it has signed a deal with '11 Heisman Trophy winner and top NFL Draft prospect QB Robert Griffin III. He will be featured in a variety of marketing platforms for the brand and will play a role in the development of football, running and training apparel and footwear. Other ...

Tags: Marketing and Sponsorship, Adidas

02/21/12
Adidas Preps Lin Jerseys For China

adidas Chair & CEO Herbert Hainer said that the company “will have jerseys modeled on those worn by" Knicks G Jeremy Lin "ready for sale in China in ‘the next couple of days,’” according to Michael Wei of BLOOMBERG NEWS. Lin currently has a deal with Nike, and Hainer decl ...

Tags: Marketing and Sponsorship, New York Knicks

02/21/12
Callaway Sees Benefit Of Mickelson's Win

Following Phil Mickelson’s victory in the PGA Tour AT&T Pebble Beach National Pro-Am on Feb. 12, Callaway “was not going to let” the opportunity to cash in the win slide away, according to Tod Leonard of the SAN DIEGO UNION-TRIBUNE. The print deadlines for the weekly national g ...

Tags: Marketing and Sponsorship, Callaway Golf

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug