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Longtime NCAA D-I Governance Head David Berst To Retire After 43 Years

Published in SportsBusiness Daily on 03 / 26 / 15

NCAA VP/D-I Governance DAVID BERST  "will retire this summer" after a 43-year NCAA career and "will be replaced by KEVIN LENNON ," according to the AP. Berst, who has served in his current role for the past 17 years, presided over "some of the biggest scandals in NCAA history," including SMU ...

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Tags: NCAA, People and Pop Culture

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Sovereign\Santander Partners With MLS Revolution

The MLS Revolution on Thursday announced a multiyear deal that makes Sovereign\Santander the team's official bank. The deal will focus heavily on the pair's joint community involvement under the tagline, "One Team, One Goal." The agreement includes day-of-game sponsorships; on-site game day programs ...

Tags: Marketing and Sponsorship, New England Revolution

Marketplace Roundup

PVH Thursday announced a multiyear marketing partnership between its Izod brand and golfer Webb Simpson. As part of the agreement that begins in ‘13, Simpson will wear Izod Golf apparel on-course and contribute to future product development. Simpson will wear Izod Golf shirts with the brand&rs ...

Tags: Marketing and Sponsorship

Watchmakers Bring Added Drama To Ryder Cup

As the Ryder Cup tees off tomorrow in Medinah, Ill., the battle between watchmakers Rolex and Omega is "shaping up to be more acrimonious than any golf match," according to Doug Ferguson of the AP. Omega's sponsorship deal with the PGA of America, which goes through '16, gives the company marketing ...

Tags: Marketing and Sponsorship, Golf, Rolex

Brady Latest NFLer To Hide Nike Logo

Patriots QB Tom Brady showed up to yesterday's media session wearing a gray sweatshirt, but it looked like he "decided to follow in the footsteps" of Redskins QB Robert Griffin III and "cover up the sweatshirt's Nike swoosh logo," according to Ricky Doyle of NESN.com. The logo, which is "supposed ...

Tags: Marketing and Sponsorship, Nike, Under Armour

AdvoCare To Title Phoenix' Fall Cup Race

AdvoCare has signed on to be title sponsor of the Nov. 11 NASCAR Sprint Cup Series race at Phoenix Int’l Raceway, which marks the penultimate race in the Chase for the Sprint Cup. The fall race at PIR had been title sponsored by Kobalt Tools the past two seasons and Checker Auto Parts from '9 ...

Tags: Marketing and Sponsorship

Record For Ryder Cup Merch Online Sales

The Ryder Cup begins Friday in Medinah, Ill., and merchandise sales on Shop.PGA.com are at record levels. Site visits per day are up 186% and sales have already exceeded any prior year. Sales during the final round of the PGA Championship on Aug. 12 and the Monday following the event resulted in the ...

Tags: Marketing and Sponsorship

NBA Kings Announce New Sponsors

NBA Kings officials said that the team today will "announce a partial lineup of corporate partners for 2012-13, including new sponsors Nokia Siemens and Wal-Mart, and a returning former sponsor, Verizon Wireless," according to Tony Bizjak of the SACRAMENTO BEE. For Nokia Siemens, the deal "is the fi ...

Tags: Sacramento Kings, Marketing and Sponsorship

Toymaker's Weak Olympic Sales Caused By Mascots?

British toymaker Hornby “suffered dire sales in their London 2012 merchandise this summer,” sending the company’s shares "tumbling by more than a third,” according to James Thompson of the London INDEPENDENT. A key problem is “understood to have been a distinct lack of ...

Tags: Marketing and Sponsorship

Nike Ending Deal With U.S. Open Of Surfing

Nike last week informed IMG execs that the company would discontinue its sponsorship of the U.S. Open of Surfing. The company had been the title sponsor of the IMG-managed event in Huntington Beach, Calif., since '09. Its subsidiary, Hurley, sponsored the event in '08. Sources valued the title spon ...

Tags: Marketing and Sponsorship, Nike, IMG

Adidas Shoe Blocked In Germany

Nike yesterday announced that a court in Nuremberg, Germany, “has blocked Adidas from making or selling its ‘adizero primeknit’ in Germany,” according to Allan Brettman of the Portland OREGONIAN. The court "granted Nike’s application for an interim injunction against th ...

Tags: Marketing and Sponsorship, Adidas, Nike

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