Featured Story

Drink It In: Monster Energy Officially Takes Over Title Sponsorship Of Top NASCAR Series

Published in SportsBusiness Daily on 12 / 02 / 16

Monster Energy officially has reached a deal to serve as the title sponsor for NASCAR’s premier series beginning with the ’17 season. Precise details of the partnership are still being worked out, including the length of the deal. NASCAR on Thursday would only say it was a multiyear deal...

Read More

Tags: Marketing and Sponsorship, NASCAR

More Stories

07/03/14
Coke Leery Of Pepsi Ads Near Daytona

There will be both Coca-Cola and Pepsi signage near the grounds at Daytona Int'l Speedway for this Saturday’s NASCAR Sprint Cup Series Coke Zero 400, but Coke "obviously doesn't want Pepsi signs around,” according to Bob Pockrass of SPORTING NEWS. However, there is something that Coke an ...

Tags: Marketing and Sponsorship, Daytona International Speedway, Coca-Cola, PepsiCo

07/03/14
PGA Tour, Caddies Sparing Over Sponsorships

A potential showdown "is brewing between the PGA Tour and the association that represents the majority of the circuit’s caddies," according to Rex Hoggard of GOLFCHANNEL.com. A letter dated June 17 from the Association of Professional Tour Caddies to the Tour has "requested clarification over ...

Tags: PGA Tour, Marketing and Sponsorship

07/03/14
PRCA Signs Two-Year Deal With Weather Guard

The Professional Rodeo Cowboys Association and Weather Guard have agreed to a two-year deal to make the brand the Official Truck Box of the PRCA and the Wrangler National Finals Rodeo. Weather Guard will have signage at December’s NFR in Las Vegas and will sponsor bullfighters with branded jer ...

Tags: Marketing and Sponsorship

07/03/14
Marketplace Roundup

The organizing committee for the ‘18 Pyeongchang Games on Wednesday signed its second sponsor, inking a deal with U.S.-based outdoor retailer The North Face. The deal comes one day after Pyeongchang signed its first domestic sponsor, South Korean telecom firm KT Corp. The signing of The North ...

Tags: Marketing and Sponsorship

07/02/14
BHP Billiton To Sponsor Dynamo Jerseys

The Dynamo and Australia-based BHP Billiton have entered a partnership that makes the global resources company the exclusive jersey sponsor and premier partner of the franchise. The Dynamo will debut jerseys featuring BHP Billiton for Friday’s home game against the Red Bulls. The partner ...

Tags: Marketing and Sponsorship, Houston Dynamo, MLS

07/02/14
Yonex Looks To Sign Tennis Player Nick Kyrgios

Japan-based racket manufacturer Yonex is offering to make Australian tennis player Nick Kyrgios, who upset No. 1-ranked Rafael Nadal yesterday at Wimbledon, its “highest-paid athlete,” while Kyrgios' current sponsor Nike also is looking to “improve its deal” with him, accordi ...

Tags: Marketing and Sponsorship, Nike, Wimbledon, Yonex

07/02/14
Adidas Taking Over Retail Ops For NBA Kings

The NBA Kings yesterday said that adidas will "take over retail operations" through the '16-17 season, according to Allan Brettman of the Portland OREGONIAN. The Kings become the fourth NBA team that has brought on adidas to "manage its retail side," joining the Nets, Pelicans and Rockets. adidas wi ...

Tags: Adidas, Marketing and Sponsorship, Sacramento Kings, NBA

07/02/14
Oklahoma Unveils Alternate Football Uniforms

The Univ. of Oklahoma yesterday "announced two alternative uniforms and helmets for the upcoming season," according to John Shinn of the NORMAN TRANSCRIPT. The crimson version of the Nike jerseys "switches out the 'Sooners' with an 'Oklahoma' and was designed to be worn with" a new cream-colored hel ...

Tags: Marketing and Sponsorship, Nike, Big 12

07/02/14
Texas A&M Files Complaints Against Bills Fans

Texas A&M “lodged two complaints this week” against four Bills fans for “using a website with a common football phrase that infringed on its trademark,” according to Mark Sommer of the BUFFALO NEWS. The school also “held out the possibility of legal action” ov ...

Tags: Marketing and Sponsorship, Buffalo Bills, NFL

07/02/14
Aaron Hernandez Featured In UF Football Calendar

The Univ. of Florida yesterday said that a sports calendar featuring Aaron Hernandez was "approved before the former UF tight end was charged with killing three men," according to Kevin Brockway of the GAINESVILLE SUN. Hernandez in the calendar is shown "in his Florida uniform for the month of July. ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug