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Eli Manning, Tony Romo Get Rob Lowe Treatment In DirecTV's Sunday Ticket Spots

Published in SportsBusiness Daily on 07 / 27 / 15

DirecTV launched the latest spots to promote its NFL Sunday Ticket package, and Giants QB Eli Manning appears in one spot "as 'Bad Comedian Eli Manning,' which follows the same format as the popular Rob Lowe commercials," according to John Healy of the N.Y. DAILY NEWS. Manning's character "appe...

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Tags: Marketing and Sponsorship, DirecTV, NFL

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Marketplace Roundup

MillerCoors and the Brewers yesterday announced a multiyear sponsorship renewal that will keep Miller Lite in place as the team's exclusive beer sponsor. The deal includes the creation of the new Miller Lite Party Deck, a 70-seat deck above the Miller Park right field Loge Bleachers that will open f ...

Tags: Marketing and Sponsorship

McKayla Maroney Teams Up With Dr Pepper Group

Dr Pepper Snapple Group this week will roll out a new effort around Gold Medal-winning U.S. gymnast McKayla Maroney and the N.Y. TIMES' Stuart Elliott noted it will focus on "five new soft drinks that are entries in the lower-calorie category of the carbonated beverage market along with Dr Pepper Te ...

Tags: Marketing and Sponsorship

Kegasus Not Likely To Be Used By Preakness

The Maryland Jockey Club will unveil its marketing campaign for the 138th Preakness Stakes in the next few weeks, and MJC President Tom Chuckas said that Kegasus, the “beer-guzzling centaur featured prominently in advertisements for the Preakness InfieldFest during the last two years, will lik ...

Tags: Marketing and Sponsorship, Horse Racing

Dikembe Mutombo Reemerges In Geico Ad

Former NBAer Dikembe Mutombo is the latest celebrity to appear in a Geico commercial, and he said that he "rarely goes anywhere without someone wanting to talk" about it, according to Chris Vivlamore of the ATLANTA JOURNAL-CONSTITUTION. Mutombo is second in NBA history for career blocked shots, ...

Tags: Marketing and Sponsorship, Geico

Standard Life Signs Four-Year Ryder Cup Deal

Scotland-based firm Standard Life Investments has “agreed to be the Ryder Cup’s initial worldwide partner, making it the first company to acquire rights to Ryder Cups on both sides of the Atlantic,” according to Michael Smith of SPORTSBUSINESS JOURNAL. Standard Life’s four-ye ...

Tags: Golf, PGA Tour, Marketing and Sponsorship

Waltrip Appears In Most Daytona 500 Ads

Jimmie Johnson might have won his second Daytona 500 yesterday, but he was just one of many NASCAR drivers to appear in ads during Fox' broadcast of the race. THE DAILY tracked the ads during race coverage, including full-screen and side-by-side ads; ads that appeared during the pre- and po ...

Tags: Marketing and Sponsorship, NASCAR

SHR Hopes To Capitalize On Danica's Week

Danica Patrick may have finished 8th in yesterday's Daytona 500, but her pole win dominated the week leading up to the race and Stewart-Haas Racing execs could not have been happier. The team still has three primary races to sell on Patrick’s No. 10 Sprint Cup Series car, and it is hoping ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

Marketplace Roundup

In Baltimore, Chris Korman noted Under Armour last Thursday filed a lawsuit against Nike over use of its trademark phrase “I Will.” While Nike has “deep pockets to defend itself, observers say Under Armour has a chance to make its case and force Nike to pull the offending ads.&rd ...

Tags: Marketing and Sponsorship

Under Armour Suing Nike For Infringement

Under Armour is suing Nike, alleging that it is "illegally using a version of the Baltimore sports apparel company's new primary slogan, 'I Will,'" according to Korman & Wells of the Baltimore SUN. The suit, filed Thursday afternoon in U.S. District Court in Baltimore, seeks to "force Nike to st ...

Tags: Marketing and Sponsorship, Nike, Under Armour

Toronto FC Signs Budweiser To Deal

MLS Toronto FC and Labatt Breweries of Canada have agreed to a five-year team and stadium sponsorship with Budweiser, the official beer sponsor of Toronto FC and BMO Field. Budweiser will have pouring rights at BMO Field, in-stadium signage and branded merchandise, among other deal points. The brewe ...

Tags: Marketing and Sponsorship, Toronto FC, MLS

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