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NYC FC Set To Introduce Lampard; Beasley Signs With Dynamo

Published in SportsBusiness Daily on 07 / 24 / 14

NYC FC today is expected to introduce Frank Lampard as its new designated player signing as he joins the MLS expansion team following his career with EPL club Chelsea. The event "also will see Lampard taking part in a coaching clinic with local children" ( DAILYMAIL.co.uk, 7/24 ). Meanw...

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01/26/12
Marketplace Roundup

ESPNW.com’s Amanda Rykoff wrote many women tennis players have delved into the fashion world and noted part of the “success of the Maria Sharapova Collection involves delivering the star's on-court looks to her fans.” Because this “requires lots of advance planning, the proce ...

Tags: Marketing and Sponsorship, Nike, NASCAR, New York Rangers

01/25/12
LG Re-Ups NCAA Corporate Partnership

LG has extended its NCAA corporate partnership for three more years in the home entertainment, appliance and mobile phone categories. The deal was brokered by Turner Sports and CBS, which jointly manage and sell the NCAA’s marketing rights. That means LG will be an NCAA partner through the '15 ...

Tags: Marketing and Sponsorship, NCAA

01/25/12
Ford Unveils '13 NASCAR Sprint Cup Car

Ford officials yesterday unveiled their ‘13 NASCAR Sprint Cup Series car at Charlotte Motor Speedway, “rolling out the re-tooled Fusion that will take the track next season,” according to Kenny Bruce of SCENEDAILY.com. The car features “something of a step back in that i ...

Tags: Marketing and Sponsorship, Ford Motor Co., Motorsports

01/25/12
Roush Fenway Racing Shuffles Sales, Marketing Staff

Newmark said RFR's sole goal is to exceed sponsors' expectations Roush Fenway Racing recently reorganized its sales and marketing staff and is in the process of looking for a new sale ...

Tags: Marketing and Sponsorship, Motorsports

01/25/12
Wheels & Deals

Michael Waltrip Racing yesterday converted its shop into a commercial set and filmed eight hours of TV advertising for Aaron's. The six resulting commercials will air this NASCAR season and feature both Waltrip and Mark Martin, who will drive the No. 55 Aaron’s car in the Sprint Cup Serie ...

Tags: Marketing and Sponsorship, Motorsports

01/25/12
Bautista On Video Game Cover In Canada

Blue Jays RF Jose Bautista, who has led the AL in home runs the past two years, will appear on the cover of the Canadian version of Sony’s "MLB 12: The Show." Bautista did a shoot Monday in N.Y. for the video game, scheduled to be released March 6. Red Sox 1B Adrian Gonzalez will be on the cov ...

Tags: Marketing and Sponsorship

01/25/12
Marketplace Roundup

PRO FOOTBALL TALK's Mike Florio wrote Nike’s new NFL jerseys “will look the same" as the current Reebok jerseys "barring any changes that would be made in the ordinary course of changing jerseys.” A Nike exec said in October '10 that the company “plans on ‘changing the ...

Tags: Marketing and Sponsorship

01/24/12
NASCAR Owners Optimistic About Sponsorships

NASCAR team owners yesterday expressed optimism that the economy is improving and pointed to new sponsorships and recent renewals as evidence that better days lie ahead for Sprint Cup teams. Stewart-Haas Racing has signed three new sponsors in the last six months, bringing on Quicken Loans, Outback ...

Tags: NASCAR, Marketing and Sponsorship

01/24/12
Patrick To Forgo Indy 500, Race In Coca-Cola 600

Danica Patrick yesterday announced she will skip the Indianapolis 500 and run the NASCAR Sprint Cup Series Coca-Cola 600 over Memorial Day weekend. The decision was made largely because she wants to focus on NASCAR this season. However, Patrick, who made the announcement during yesterday's NASC ...

Tags: Marketing and Sponsorship, NASCAR, IndyCar

01/24/12
Retailers Win With NFL Championship Gear Sales

NFL Giants fans "snapped up T-shirts, hats and other merchandise proclaiming the team's NFC championship, in some cases minutes after the G-Men defeated the San Francisco 49ers to earn their fifth trip to the Super Bowl," according to Kathleen Lynn of the Bergen RECORD. N.Y.-based Modell's Sporting ...

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