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McLaren F1 Sponsors Not Charged Extra For Branding Received From Alonso Indy 500 Run

Published in SportsBusiness Daily on 05 / 26 / 17

F1 team McLaren is not charging its sponsors "any extra for the branding and exposure they are receiving" from Fernando Alonso's Indianapolis 500 venture, according to Lawrence Barretto of MOTORSPORT.com. Alonso's car is "almost entirely bedecked in McLaren’s traditional colours and covered wi...

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Sprint Dropping NASCAR Title Sponsorship After '16

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New Nike Campaign Features LeBron's "Heroes"

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Comic Book Makes Superhero Merch With QBs

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Tags: Marketing and Sponsorship, Indianapolis Colts, NFL

Patrick Brought On As Face Of Chicago Area Hospital

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ASU Sold Adidas On Future Vision

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QuikTrip Promoting Nonprofit With NASCAR Deal

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Rihanna Becomes Puma's New Creative Director

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Daytona Int'l Speedway Partners With UNOH

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UA Expected To Announce Deal With Murray

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