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GoDaddy Returning As Super Bowl Advertiser For 11th Time

Published in SportsBusiness Daily on 11 / 24 / 14

GoDaddy is "returning to the Super Bowl for its 11th consecutive year" as an advertiser. The company "typically airs two commercials" during the game, but "this time around only purchased one" for NBC's Feb. 1 telecast. The 30-second spot, titled "Journey Home," will feature NASCAR driver Danica Pa...

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Indy Toronto Signs Craft Brewers As Sponsors

The Izod IndyCar Series Honda Indy Toronto announced Thursday that Toronto-based Amsterdam Brewery and Muskoka Brewery "had signed on as sponsors, replacing Labatt, whose three-year deal as beer sponsor ended last summer,” according to Josh Rubin of the TORONTO STAR. Muskoka and Amsterdam will ...

Tags: Marketing and Sponsorship, Labatt Brewing, Molson Breweries, NHL, IndyCar

Military's Pro Sports Sponsorships On Chopping Block

The U.S. House of Representatives Appropriations Committee Thursday approved a $608B defense bill with an amendment attached that could ban military sponsorship of professional sports, according to Dustin Long in a special to USA TODAY. NASCAR Sprint Cup drivers Dale Earnhardt Jr., Ryan Newman and A ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports, IndyCar

Country Time Enlists Brees, Waltrip

Kraft Foods’ brand Country Time -- which is launching its first new flavor in 14 years -- this week launched a social and digital marketing campaign featuring Saints QB Drew Brees, NASCAR driver Michael Waltrip and actress Kristin Chenoweth. The brand created a tea and lemonade drink, &ld ...

Tags: Marketing and Sponsorship, Kraft Foods

Marketplace Roundup

Delta Air Lines and the NHL Rangers are hosting a flight from N.Y.’s LaGuardia Airport to New Jersey’s Newark Airport to transport more than 80 fans to Game Three of the Eastern Conference Finals on Saturday afternoon at Prudential Center. On Thursday, fans that already had tickets to th ...

Tags: Marketing and Sponsorship

Skechers Agrees To Settlement For Toning Shoes

Skechers yesterday agreed to pay $50M to "settle false-advertising allegations" by the FTC and attorneys general of 44 states, according to Jim Puzzanghera of the L.A. TIMES. Most of the money “will be used to provide partial refunds to consumers who paid $60 to $100 a pair for shoes.” F ...

Tags: Marketing and Sponsorship

Daytona Speedway Announces Florida Lotto Partnership

Daytona Int'l Speedway has signed a promotional partnership with the Florida Lottery that will bring the national Powerball drawing to the track after the NASCAR Sprint Cup Series Coke Zero 400 on July 7. In addition to holding a national drawing for one of the nation's biggest lottery's at the trac ...

Tags: Marketing and Sponsorship, International Speedway Corp., Motorsports

On Campus: Bank Shot For Geno?

In Hartford, Kenneth Gosselin reported Massachusetts-based Berkshire Hills Bancorp “intends to enter into a marketing agreement" with UConn women's basketball coach Geno Auriemma after the company's Berkshire Bank recently "acquired Connecticut Bank & Trust Co.” Auriemma also was "na ...

Tags: Marketing and Sponsorship

Wheels & Deals

Mountain Dew and Dale Earnhardt Jr. have teamed with Warner Bros. Pictures’ and Legendary Pictures’ “The Dark Knight Rises” for a promotion that allows fans to determine which of four “Dark Knight”-inspired paint schematics will appear on Earnhardt’s No. 88 ...

Tags: Marketing and Sponsorship, NASCAR

S.F. NikeTown Gets New Name, Look

NikeTown will “soon disappear” from S.F. as the “50,000-square-foot store, an anchor tenant in Union Square for the past 15 years, will be closing within the next 12 months for a complete remodeling,” according to sources cited by Andrew Ross of the S.F. CHRONICLE. When it re ...

Tags: Marketing and Sponsorship, NikeTown, Target

Names & Faces

CRAIN'S DETROIT BUSINESS' Bill Shea noted more than 110,000 boxes of "Fastball Flakes," featuring the image of Tigers P Justin Verlander, have been "sold since the limited-edition frosted corn flake cereal was launched in February ." Pittsburgh-based PBL Sports Account Manager Doug Ritchart, whose ...

Tags: Marketing and Sponsorship

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