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Redskins Propose Rule Allowing NFL Teams To Opt Out Of "TNF" Color Rush Uniforms

Published in SportsBusiness Daily on 03 / 24 / 17

Among the NFL rule proposals announced Thursday  for the '17 season, one by Redskins Owner Dan Snyder "would change league bylaws to allow teams to opt out of the Color Rush uniforms," according to Michael David Smith of PRO FOOTBALL TALK. The Redskins did not play a "Thursday Night Football" g...

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Tags: NFL, Marketing and Sponsorship

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10/23/14
Maryland Road Map Shoe Exclusively For Durant

A Nike spokesperson said the Prince George's County, Md.-themed Kevin Durant sneakers featured in a recent Sneaker News report "were given to the athlete as a player exclusive and will not be available at retail." In DC, Dan Steinberg noted the initial report "was very exciting to Wizards fans bleed ...

Tags: Marketing and Sponsorship

10/23/14
Marketplace Roundup

The Pac-12 Conference and New York Life yesterday announced an expansion and extension of their relationship for three more years, making the insurance company the presenting sponsor of both the Pac-12 Men’s and Women’s Basketball Tournaments, as well as an official sponsor of the ten Pa ...

Tags: Marketing and Sponsorship

10/22/14
Mo'ne Davis' Amateur Status Not Impacted By Ad

Appearing in a commercial that aired during Game 1 of the World Series last night "will not compromise the amateur status" of Little League World Series P Mo'ne Davis "should she choose to play college sports," according to Darren Rovell of ESPNW. Davis "appeared in a 60-second commercial for C ...

Tags: Marketing and Sponsorship, Chevrolet

10/22/14
NBA Aligns With Anta In China

NBA China and Anta Sports Products Limited last week announced a new partnership in China, designating the shoe company as an official marketing and merchandising partner of NBA China. Through the deal, Anta will launch a line of NBA co-branded league and team-identified footwear and accessorie ...

Tags: Marketing and Sponsorship, NBA

10/22/14
Bears' Gould Featured In H.H. Gregg Ad

Bears K Robbie Gould is "in a new television spot" for appliance retailer hhgregg, according to Lewis Lazare of the CHICAGO BUSINESS JOURNAL. The ad, from Zimmerman Advertising, Ft. Lauderdale, "will air for the first time" on Saturday during "Inside The Bears" on Chicago-based WFLD-Fox as part of h ...

Tags: Marketing and Sponsorship, Chicago Bears, NFL

10/22/14
Airbnb's Deal With N.Y. Marathon Under Scrutiny

S.F.-based lodging service Airbnb's status as an official sponsor of the TCS New York City Marathon is "turning out to be something of a pebble in the sneaker for many involved" with the race, according to Mary Pilon of the N.Y. TIMES. Even after Airbnb "aligning itself with one of the city’s ...

Tags: Marketing and Sponsorship, New York Road Runners

10/22/14
Marketplace Roundup

In Michigan, Emily Lawler reported the Michigan Economic Development Corporation yesterday announced that it will "sponsor the Pure Michigan 400" at Michigan Int'l Speedway once again in '15 for a "total bill of $675,000." MEDC has sponsored the race for four years, but the sponsorship ran out ...

Tags: Marketing and Sponsorship

10/21/14
LPGA Lands Sponsor For Int'l Crown

The LPGA yesterday announced a title-sponsorship deal with Illinois-based Underwriters Laboratories for the '16 and '18 International Crown team tournament. The '16 event takes place July 18-24 at the Rich Harvest Farms golf club in Sugar Grove, Ill., while the '18 event will be held in So ...

Tags: Marketing and Sponsorship, LPGA

10/21/14
Trio Of Golfers Launching Craft Beer

Golfers Graeme McDowell, Keegan Bradley and Freddie Jacobson are “teeing up a line of new craft beers targeting golfers” with the help of Florida-based brewer The Brew Hub, according to Mike Snider of USA TODAY. The three have “formed a company," GolfBeer Brewing, "for the venture. ...

Tags: Marketing and Sponsorship, PGA Tour

10/21/14
Adidas Mulling Reebok Sale

An "unsolicited bid" from a consortium of investors from Hong Kong and Abu Dhabi looking to buy Reebok from adidas could put adidas Chair & CEO Herbert Hainer into an "unaccustomed position: Having to react to investors," according to Ellen Jervell of the WALL STREET JOURNAL. Analysts said tha ...

Tags: Marketing and Sponsorship, Reebok, Adidas

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