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Published in SportsBusiness Daily on 09 / 30 / 14

CBS' Tony Gonzalez will appear on the net's "NCIS" at 8:00pm ET.

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03/23/12
Marketplace Roundup

YAHOO SPORTS’ Greg Wyshynski wrote the NHL has “been ‘protective’ in the past when it comes to how sponsors and licensees can use the Stanley Cup.” But for the ‘12 NHL Playoffs, the league “loosened up: 4,000 bars across the U.S. and 2,500 in Canada will be ...

Tags: Marketing and Sponsorship

03/22/12
Coke To Add Mandarin Signage At MSG

Coca-Cola is “adding advertisements in Mandarin to its rotating courtside signs at Madison Square Garden, seeking to capitalize" on what NBA Commissioner David Stern called an "unprecedented international frenzy” over Knicks G Jeremy Lin, according to Scott Soshnick of BLOOMBERG NEWS. MS ...

Tags: Marketing and Sponsorship, Coca-Cola, Madison Square Garden, New York Knicks

03/22/12
Execs Predict Tebow's Marketing Impact In N.Y.

Jets QB Tim Tebow, whom the team acquired from the Broncos in a trade yesterday, "sparked a national craze while playing his home games in Denver last fall, so marketing executives can only imagine the possibilities with Tebowmania headed for the nation's biggest media market," according to Jim Ba ...

Tags: Marketing and Sponsorship, New York Jets, Denver Broncos, NFL

03/22/12
Marketplace Roundup

SCENE DAILY’s Bob Pockrass noted getting the NASCAR operations of Penske Racing and Roush Fenway Racing to co-exist “will be a challenge for both organizations and Ford beginning in 2013.” But Ford Racing Dir Jamie Allison said, “It’s not the number of entries that is a ...

Tags: Marketing and Sponsorship

03/21/12
MasterCard Extends Deal For Palmer Tourney

The PGA Tour and Arnold Palmer today announced that MasterCard will continue to serve as presenting sponsor of the Arnold Palmer Invitational through ’16. Proceeds from the tournament benefit the Arnold Palmer Hospital for Children and the Winnie Palmer Hospital for Women & Babi ...

Tags: Marketing and Sponsorship, PGA Tour, Golf, MasterCard

03/21/12
EyeBlack Signs Deal With Minor League Baseball

Minor League Baseball has signed a multiyear licensing deal with EyeBlack, a Maryland-based manufacturer of protective adhesives used to reduce sun glare. EyeBlack will develop a series of products bearing the names and logos of MiLB and its 160 affiliated minor league teams and 14 leagues. The ...

Tags: Marketing and Sponsorship

03/21/12
Marketplace Roundup

In Baltimore, Ryan Sharrow reported Under Armour “is targeting European athletes with the debut on Tuesday of its first marketing campaign outside of the U.S.” The campaign was created by Make Amsterdam and Under Armour EMEA and will include “television, print, online, social media ...

Tags: Marketing and Sponsorship

03/20/12
Lin Signs Deal To Endorse Volvo

The U.S. arm of Swedish car brand Volvo has reached an endorsement agreement with Knicks G Jeremy Lin that will “cover several international markets but focus on the U.S. and China,” according to Norihiko Shirouzu of the WALL STREET JOURNAL. The company announced that Lin over ...

Tags: Marketing and Sponsorship, New York Knicks

03/20/12
Kohl's Inks Deal With Female Oly Athletes

Kohl’s department stores yesterday announced its spring integrated marketing campaign, featuring U.S. Gold Medalists Dara Torres (swimming), Mia Hamm (soccer) and Lindsey Vonn (skiing). The new campaign, titled “Shop to Win,” debuted yesterday and follows each of the three ...

Tags: Marketing and Sponsorship

03/20/12
NASCAR Planning Agency Review Process

NASCAR is “planning to launch an agency review as it seeks a shop that can help increase its fan base among youth and multicultural audiences,” according to Jason Del Rey of AD AGE. The review follows the arrival last fall of NASCAR's Managing Dir of Brand & Consumer Marketing Kim ...

Tags: Marketing and Sponsorship, NASCAR

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