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Comcast Signs Sponsorship Deal With USOC Covering Both PyeongChang, Tokyo Games

Published in SportsBusiness Daily on 12 / 07 / 16

Comcast has signed a four-year sponsorship deal with the USOC, gaining marketing rights it did not previously own despite subsidiary NBCUniversal’s long-term, $7.65B television deal with the Olympics. Comcast claims several categories with Team USA in the deal, becoming the official provider o...

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Tags: Marketing and Sponsorship, USOC, Comcast

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07/15/14
Marketplace Roundup

Cleveland-based Fresh Brewed Tees Owner Tony Madalone, whose company has been selling "FOR6IVEN" t-shirts around the return of Cavaliers F LeBron James, said, "We had the first batch printed Thursday to give to some media folks and had roughly 140 printed Friday morning BEFORE the decision was made ...

Tags: Marketing and Sponsorship, Callaway Golf, Adidas, NBDL

07/14/14
New Jordan Brand Ad Celebrates Jeter's Career

Jordan Brand today is debuting a new ad "to commemorate the last All-Star Game appearance" of Yankees SS Derek Jeter, according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. The ad includes a "slew of cameo testimonials from the likes of Michael Jordan, Joe Torre, Mariano Rivera and ot ...

Tags: Marketing and Sponsorship, Nike

07/14/14
LeBron Lauded For Way He Announced Move

LeBron James’ announcement Friday that he would return to the Cavaliers was "executed flawlessly," as it was "everything the original Decision wasn't," according to Chris Chase of USA TODAY. James' 965-word letter on SI.com was "pitch-perfect" and proved to be "a perfect forum to del ...

Tags: Marketing and Sponsorship, NBA, Cleveland Cavaliers, Miami Heat, Sports Illustrated

07/14/14
Adidas Wins World Cup Brand Battle

With two adidas-sponsored teams, Germany and Argentina, making the '14 FIFA World Cup final, the company "cemented its status as the biggest global soccer brand" over rival Nike, according to Claire Atkinson of the N.Y. POST. Marketing experts said that adidas also took the "top prize as the standou ...

Tags: Marketing and Sponsorship, Adidas, Nike, FIFA World Cup

07/14/14
Marketplace Roundup

In Charlotte, Jim Utter noted Sprint has decided to "cut back" on its nearly 15,000-square-foot Sprint Experience interactive display this summer at NASCAR races. The brand even pulled out of yesterday's Sprint Cup Camping World RV Sales 301 at New Hampshire Motor Speedway with "less than two weeks ...

Tags: Marketing and Sponsorship

07/11/14
Jeter Tops List Of Most Popular MLB Jerseys

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Tags: Marketing and Sponsorship, MLB

07/11/14
CLC Renews Partnership With Six Universities

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Tags: Marketing and Sponsorship, Collegiate Licensing Co.

07/11/14
D-Backs Coach Selling Throwing Training Device

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Tags: Arizona Diamondbacks, MLB, Marketing and Sponsorship

07/11/14
Fox' MLB ASG Ad Inventory 95% Sold Out

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Tags: Fox, MLB, Marketing and Sponsorship

07/11/14
Marketplace Roundup

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Tags: Marketing and Sponsorship

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