Featured Story

Trump Takes On NFL: League Airs Ad Promoting Unity After Comments

Published in SportsBusiness Daily on 09 / 25 / 17

With President Trump "taking aim at the NFL and its players who protest during the national anthem, the league has broadcasted a message of unity" by airing a "one-minute ad that it produced for the Super Bowl earlier this year," according to Brian Stelter of CNN.com. The league said it was...

Read More

Tags: Marketing and Sponsorship, NFL

More Stories

04/13/15
Marketplace Roundup

In N.Y, Laura Italiano reported adidas in a lawsuit accuses fashion design company Marc Jacobs of "intentionally and maliciously" stealing its three-stripe design. adidas wants Marc Jacobs to "immediately stop using four stripes" and is also seeking "unspecified cash damages" ( N.Y. POST, 4/12 ). ...

Tags: Marketing and Sponsorship

04/10/15
Augusta National Files Two Trademarks

Augusta National Golf Club in September "filed for two trademarks" to CBS broadcaster Jim Nantz' "familiar phrase 'A Tradition Unlike Any Other,'" according to Rovell & Harig of ESPN.com. One trademark that "would tie the mark" to The Masters "asserts that Augusta National's first use of it ...

Tags: Marketing and Sponsorship

04/10/15
Lynch Selling Shirts Featuring Media Day Retort

Seahawks RB Marshawn Lynch on Wednesday "began selling a T-shirt on his website featuring his now-famous words from Super Bowl XLIX Media Day: 'I’m just here so I won’t get fined,'" according to Daniel Rubens of SEATTLEPI.com. Lynch in February " sought to trademark the phrase ." The shi ...

Tags: Seattle Seahawks, NFL, Marketing and Sponsorship

04/10/15
MLB Interjects, Stops Shake Shack Promotion

A spokesperson representing Shake Shack said that a promotion by the QSR's first Baltimore location offering free custard to anyone dressed in Orioles gear on Friday -- the day of the team's home opener -- "ended abruptly Thursday when the franchise learned of copyright objections" from MLB. TAA PR ...

Tags: Marketing and Sponsorship, MLB

04/10/15
Marketplace Roundup

In Indianapolis, Curt Cavin noted Indianapolis Motor Speedway's pagoda "now has a title sponsorship" from Panasonic, which is "installing 20 new high-definition LED video boards around the track." The videoboards "will be viewable" from 98% of the nearly 250,000 seats. The boards also "are significa ...

Tags: Marketing and Sponsorship

04/09/15
Manfred: Daily Fantasy Sites Not Gambling

Leaving no question about where he stands on the issue, MLB Commissioner Rob Manfred yesterday at the IMG World Congress of Sports emphasized that he and team owners see a clear line of demarcation between daily fantasy and gambling. As a result, t ...

Tags: Marketing and Sponsorship, ESPN

04/09/15
AFL Outlaws Advertise Betting Lines

A partnership between William Hill and the AFL Las Vegas Outlaws sees the bookmaker's betting line "announced and posted on the video board before kickoff" of home games at Thomas & Mack Center, and that line is "updated with the in-play odds during every intermission," according to Case Ke ...

Tags: Marketing and Sponsorship, Arena Football League

04/09/15
McIlroy Avoids Criticism Despite Celeb Status

In Minneapolis, Jim Souhan writes Rory McIlroy "is the great young player golf fans craved, but he has not and might never be the golfing celebrity" that Tiger Woods is. McIlroy, who topped Woods in THE DAILY's survey of the most marketable golfers , "might have found a sweet spot of sports celebri ...

Tags: Marketing and Sponsorship, Golf

04/09/15
Marketplace Roundup

In Chicago, Lewis Lazare reported American Express is "expanding its relationship with the United Center." The credit card company is "preparing an original series of videos about the Bulls and its individual team members." A company spokesperson said that the videos would "be similar to those ...

Tags: Marketing and Sponsorship

04/08/15
Rory McIlroy Tops Golf's Most Marketable

Heading into the golf season’s first major this week in Augusta, Rory McIlroy is the most marketable player in the world, according to a survey of more than 40 industry marketers, tournament directors and media members conducted by THE DAILY . McIlroy received 56% of all first-place votes ...

Tags: Marketing and Sponsorship, Golf

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug