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Comcast Signs Sponsorship Deal With USOC Covering Both PyeongChang, Tokyo Games

Published in SportsBusiness Daily on 12 / 07 / 16

Comcast has signed a four-year sponsorship deal with the USOC, gaining marketing rights it did not previously own despite subsidiary NBCUniversal’s long-term, $7.65B television deal with the Olympics. Comcast claims several categories with Team USA in the deal, becoming the official provider o...

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Tags: Marketing and Sponsorship, USOC, Comcast

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Marketplace Roundup

Cleveland-based Fresh Brewed Tees Owner Tony Madalone, whose company has been selling "FOR6IVEN" t-shirts around the return of Cavaliers F LeBron James, said, "We had the first batch printed Thursday to give to some media folks and had roughly 140 printed Friday morning BEFORE the decision was made ...

Tags: Marketing and Sponsorship, Callaway Golf, Adidas, NBDL

New Jordan Brand Ad Celebrates Jeter's Career

Jordan Brand today is debuting a new ad "to commemorate the last All-Star Game appearance" of Yankees SS Derek Jeter, according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. The ad includes a "slew of cameo testimonials from the likes of Michael Jordan, Joe Torre, Mariano Rivera and ot ...

Tags: Marketing and Sponsorship, Nike

LeBron Lauded For Way He Announced Move

LeBron James’ announcement Friday that he would return to the Cavaliers was "executed flawlessly," as it was "everything the original Decision wasn't," according to Chris Chase of USA TODAY. James' 965-word letter on SI.com was "pitch-perfect" and proved to be "a perfect forum to del ...

Tags: Marketing and Sponsorship, NBA, Cleveland Cavaliers, Miami Heat, Sports Illustrated

Adidas Wins World Cup Brand Battle

With two adidas-sponsored teams, Germany and Argentina, making the '14 FIFA World Cup final, the company "cemented its status as the biggest global soccer brand" over rival Nike, according to Claire Atkinson of the N.Y. POST. Marketing experts said that adidas also took the "top prize as the standou ...

Tags: Marketing and Sponsorship, Adidas, Nike, FIFA World Cup

Marketplace Roundup

In Charlotte, Jim Utter noted Sprint has decided to "cut back" on its nearly 15,000-square-foot Sprint Experience interactive display this summer at NASCAR races. The brand even pulled out of yesterday's Sprint Cup Camping World RV Sales 301 at New Hampshire Motor Speedway with "less than two weeks ...

Tags: Marketing and Sponsorship

Jeter Tops List Of Most Popular MLB Jerseys

Yankees SS Derek Jeter may be retiring at the end of the year, but he heads into his final All-Star Game with MLB's top-selling jersey. Jeter's No. 2 uniform has been the best seller at MLB.com/Shop since the start of the '14 season. He is joined by teammate P Masahiro Tanaka among the top 20 jersey ...

Tags: Marketing and Sponsorship, MLB

CLC Renews Partnership With Six Universities

CLC on Thursday announced it has renewed its licensing agreements with six schools -- Virginia, Vanderbilt, Pittsburgh, East Carolina, Grambling State and Boston Univ. ECU's deal is through June 30, 2023, while lengths of the other deals have not been disclosed. CLC Senior VP & Managing Dir Cory ...

Tags: Marketing and Sponsorship, Collegiate Licensing Co.

D-Backs Coach Selling Throwing Training Device

D-Backs coach Dave McKay's "seed of an idea has turned into the Throwing Partner, a professionally manufactured and packaged throwing tool that McKay hopes to turn into a marketable product," according to Zach Buchanan of the ARIZONA REPUBLIC. The device is a "wristband attached to an adjustabl ...

Tags: Arizona Diamondbacks, MLB, Marketing and Sponsorship

Fox' MLB ASG Ad Inventory 95% Sold Out

Fox Sports Media Group Exec VP/Sales Neil Mulcahy said that next week's telecast of the MLB All-Star Game "is about 95% sold out," according to John Consoli of BROADCASTING & CABLE. Mulcahy noted that the game "could have been totally sold, but the network has held back a few units." He is hopi ...

Tags: Fox, MLB, Marketing and Sponsorship

Marketplace Roundup

In DC, Scott Allen noted  Redskins QB Robert Griffin III is re-imagined "as a comic book hero named 'TRIIIPLE Impact," on new Gatorade bottles, which also include a note about "joining the 'League of Captains' at Gatorade.com." There "doesn’t appear to be anything about the campaign on Ga ...

Tags: Marketing and Sponsorship

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