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Under Armour Unveils Sponsorship Of Boxer Gervonta Davis With Billboard Off I-95

Published in SportsBusiness Daily on 05 / 25 / 17

Under Armour yesterday announced an endorsement deal with boxer Gervonta "Tank" Davis with a "brand-new billboard bearing his image" off I-95 in Baltimore, according to Jeff Barker of the Baltimore SUN. The billboard reads "Baltimore's Own" in "oversized block lettering alongside his name, 'World Ch...

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Tags: Marketing and Sponsorship, Under Armour

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