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Published in SportsBusiness Daily on 01 / 26 / 15

Victory lane post confetti @DISupdates @CGRTeams pic.twitter.com/3Ap5zdxXbB — Steve Lauletta (@slauletta) January 25, 2015

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Red Sox Merchandise Sales See Single-Digit Decline

The Red Sox enter play today in 4th place in the AL East with a 46-45 record, and the team's performance is "undermining sales of team merchandise, especially the jerseys of popular players," according to Dan Adams of the BOSTON GLOBE. MLB merchandise licensee Majestic Athletic s ...

Tags: Boston Red Sox, Marketing and Sponsorship

Leagues Fight To Keep Military Sponsorships

In a letter Monday sent to U.S. House Speaker John Boehner (R-Ohio) and “other top House leaders, NASCAR was joined” by the NFL, MLB, NBA and Izod IndyCar Series in “begging for lawmakers to keep money flowing” from military sponsorships, according to Stephen Dinan of th ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

USA Men's BBall Team Sports All Nike

There were “no sneaker controversies, real or imagined, in this year's selection” of the USA men's Olympic basketball team, as “fate has made the USA squad all-Nike,” according to Allan Brettman of the Portland OREGONIAN. adidas America Global Basketball officials in Portland ...

Tags: Marketing and Sponsorship, Nike, Adidas, Basketball

Olympic Marketing Moratorium Begins

The USOC, in conjunction with the IOC, today “begins a moratorium on athletes marketing themselves through companies that aren’t official Olympic sponsors,” according to Barry Svrluga of the WASHINGTON POST. The moratorium “holds through Aug. 15, three days after” the L ...

Tags: Marketing and Sponsorship, USOC, IOC

EPL Club Chelsea Signs Engery Sponsor Gazprom

EPL club Chelsea and Russia-based Gazprom Marketing & Trading Ltd. yesterday announced a three-year energy partnership. Gazprom will become the club’s official global energy provider, supplying gas and power at Stamford Bridge and Chelsea’s training facility at Cobham. As part of the ...

Tags: Marketing and Sponsorship

Jordan Brand To Run Real-Time Twitter Ads

While the U.S. men's basketball team is playing at the London Games, Jordan Brand "will include spontaneous real-time comments about the game in its promoted tweets," according to Joan Voight of MASHABLE.com. The Twitter ads "will also contain pre-planned brand content and links." The effort, by dig ...

Tags: Marketing and Sponsorship, Nike

Baltimore Grand Prix Names Sponsors

Seven weeks in advance of the Baltimore Grand Prix, race organizers yesterday “announced several sponsors at a promotional event" that launched their first marketing campaign, according to Luke Broadwater of the Baltimore SUN. Sunoco, Dr Pepper and Giant Food were announced “as the first ...

Tags: Marketing and Sponsorship

Olympic Marketing Restrictions Called "Chilling"

Civil liberties campaigners “have urged police not to crack down hard on small traders suspected of breaching strict rules on the use of Olympic logos and words,” according to Rosa Silverman of the London TELEGRAPH. The restrictions mean that “only official sponsors are allowed to ...

Tags: Marketing and Sponsorship

College Marketing Notes

The DESERET NEWS notes the Big Sky Conference yesterday “unveiled its new logo and branding campaign.” The conference for the past year “has been working with SME, Inc., on a rebrand, a process that will continue through 2013-14 when the league celebrates its 50th anniversary, and ...

Tags: Marketing and Sponsorship, NCAA

Marketplace Roundup

adidas yesterday released its newest TV spot featuring Redskins first-round draft pick QB Robert Griffin III. The spot, which promotes the brand’s adiZero 5 line, elicited several reactions on Twitter. Fox Sports’ Erin Andrews wrote, “How cool is @RGIII's new commercial? Can ...

Tags: Marketing and Sponsorship

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