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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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10/18/11
Marketplace Roundup

SCENEDAILY.com’s Bob Pockrass noted NASCAR driver Matt Kenseth, who sits third in the Chase for the Sprint Cup standings, “still needs sponsors for 2012.” But that “won’t keep Kenseth out of a ride,” as team owner Jack Roush “has committed to running Carl Ed ...

Tags: Marketing and Sponsorship

10/17/11
McDonald's Close To Re-Upping TOP Sponsorship

McDonald's is "close to finalizing an eight-year extension" of its IOC TOP sponsorship, ensuring the QSR will "continue serving Olympic athletes for four more Games," according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The deal is valued at $180-200M and "gives the company worldwide marketing right ...

Tags: Marketing and Sponsorship, McDonalds, IOC

10/17/11
UA Growth Concerns Local Residents

Under Armour has "announced plans to double the size of its physical plant -- news that upset some residents of the 1,800-home" Locust Point neighborhood, according to Lorraine Mirabella of the Baltimore SUN. The residents "worry about construction that could block views, congestion that could add t ...

Tags: Marketing and Sponsorship, Under Armour, Nike

10/17/11
Football Is Game of Fashion

Fashion is "front-and-center in football these days," as it is "becoming an important recruiting tool" for college programs, according to Chris Fowler of ESPN. ESPN's Erin Andrews noted fans are "in the midst of a full-on fashion revolution." adidas Dir of Football & Baseball Mark Dani ...

Tags: Nike, Adidas, Under Armour, ESPN, Marketing and Sponsorship

10/17/11
Amway Hopes To Increase Sales With Wings Deal

Amway announced last month it would be the presenting sponsor of the Red Wings this season , and part of the company’s plan is to show Detroit “some love,” according to the DETROIT FREE PRESS' Carol Cain, who examined the growing relationship between Ilitch Holdings and Amway. Amw ...

Tags: Marketing and Sponsorship, Detroit Lions

10/17/11
Marketplace Roundup

In N.Y., Natasha Singer reported the “pinking of America has become a multibillion-dollar business, a marketing, merchandising and fund-raising opportunity that is almost unrivaled in scope.” Cowboys Exec VP/Brand Management and President of Charities Charlotte Jones Anderson said that t ...

Tags: Marketing and Sponsorship

10/14/11
U.K. Government To Fine Olympic Brand Streakers

Streakers during '12 London Games could face huge fine or even jail time New U.K. government guidelines state that streakers at the ’12 London Games will face fines of US$31,500 or ...

Tags: Marketing and Sponsorship

10/14/11
Oklahoma Lottery Launching EA-Branded Games

Oklahoma Lottery says EA partnership lets them reach 20-30 year olds The Oklahoma Lottery will launch a pair of EA Sports-branded scratch-off games Oct. 20 titled “It&rsquo ...

Tags: Marketing and Sponsorship, EA Sports

10/14/11
Wheels & Deals

SCENE DAILY's Bob Pockrass reported following the departure of driver Clint Bowyer and the movement of General Mills' sponsorship to Jeff Burton’s No. 31 car, NASCAR team owner Richard Childress "expects his organization to go from four to three full-time Sprint Cup teams” in ’12. ...

Tags: Marketing and Sponsorship, NASCAR

10/14/11
Marketplace Roundup

In Detroit, Jaclyn Trop reports Tigers and Lions merchandise “continued to sell fast last week, as both teams posted big victories.” SportsOneSource reported that Tigers gear “leapt to third” among MLB teams “from fifth place a week earlier, claiming 6.67 percent of sal ...

Tags: Marketing and Sponsorship

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