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Super Bowl LI Advertisers Could Take More Measured Approach Following Election

Published in SportsBusiness Daily on 01 / 20 / 17

Television audiences "remain raw and polarized" following the presidential election, and that could "mean a spate of toned-down commercials" for Fox' broadcast of Super Bowl LI, according to Brian Steinberg of VARIETY. GoDaddy has "run mischievous ads in the past," but this year plans to air a spot ...

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Tags: Marketing and Sponsorship, Super Bowl

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Joe Gibbs Racing Makes Edwards Signing Official

Joe Gibbs Racing yesterday announced that it would "add a fourth" NASCAR Sprint Cup Series team in '15 with driver Carl Edwards and a "significant investment from communications technology company Arris," according to Jim Utter of the CHARLOTTE OBSERVER. Edwards, who joins JGR from Roush Fenway Rac ...

Tags: Marketing and Sponsorship, NASCAR

Notre Dame Unveils Shamrock Series Uniforms

Notre Dame yesterday unveiled its Under Armour uniforms for the Sept. 13 Shamrock Series game against Purdue, a "celebration of the Golden Dome from head to toe," according to a front-page piece by Bob Wieneke of the SOUTH BEND TRIBUNE. The signature gold helmets "include a crosshatch desi ...

Tags: Marketing and Sponsorship, Under Armour

LLWS Merchandise Flying Off Shelves In Philly

Merchandise for Taney Youth Baseball Association, which features P Mo'ne Davis , "is so hot that after Sunday night’s come-from-behind win" over Pearland, Texas, Philadelphia-based Triple Play Sporting Goods Owner Dewey LaRosa had to instruct the baseball organization "to stop taking online o ...

Tags: Marketing and Sponsorship

Marketplace Roundup

AD AGE's Jeanine Poggi wrote when FS1 debuted in August '13, advertisers "hoped it would be an alternative to sports behemoth ESPN." But one year in, that "dream has yet to materialize and media buyers say expectations have become much more reserved." FS1 GM & COO David Nathanson said that ...

Tags: Marketing and Sponsorship

CBS Signs Presenting Partners For NFL Thursdays

CBS "still has ad inventory available for its inaugural 'Thursday Night Football' schedule, but it has sold presenting sponsorship positions around its pregame, halftime and postgame shows," according to John Ourand in this week's SPORTSBUSINESS JOURNAL. Lowe's has "picked up the presenting sp ...

Tags: Marketing and Sponsorship, CBS, NFL

NBA Ends Ban On Fantasy Game Sponsorships

The NBA is reversing its ban and will now allow its teams to sell sponsorships to fantasy game operators. The move to open the category is another revenue opportunity made available to teams by NBA Commissioner Adam Silver. NBA Exec VP/Team Marketing & Business Operations Amy Brooks said, "We ar ...

Tags: Marketing and Sponsorship, NBA

Jags' Bortles To Endorse Local Car Dealership

Jacksonville-based Hanania Automotive Group has signed a deal with Jaguars QB Blake Bortles, marking the rookie's "first local endorsement deal" since being taken with the No. 3 overall pick in the '14 NFL Draft, according to Drew Dixon of the FLORIDA TIMES-UNION. Hanania CEO Jack Hanania said that ...

Tags: Jacksonville Jaguars, Audi, Marketing and Sponsorship

Rory, Tiger Promote New Nike Irons On "Tonight Show"

Rory McIlroy and Tiger Woods were in N.Y. yesterday promoting Nike's new Vapor iron line with a little help from NBC's Jimmy Fallon. The two golfers appeared together on NBC's "The Tonight Show," with Fallon noting, "I am here with two of the best golfers on the planet." Fallon said to Woo ...

Tags: Marketing and Sponsorship, Nike

Newton, Manning Star In New Gatorade Ads

ADWEEK's Tim Nudd noted Panthers QB Cam Newton and Broncos QB Peyton Manning appear in a new Gatorade ad campaign via TBWA\Chiat\Day that "shows people in convenience stores being denied the sports beverage until they're actively sweating." Eight hidden-camera style videos are "anchored by Rob ...

Tags: Marketing and Sponsorship, NFL

Xfinity Set To Replace Nationwide In NASCAR Deal

Comcast's Xfinity service is "considering a five- to six-year deal" valued at more than $100M to title sponsor NASCAR's second-level series, according to a source cited by Tripp Mickle of SPORTSBUSINESS JOURNAL. The potential agreement would see Comcast pay approximately $9M in rights fees and $9M i ...

Tags: Marketing and Sponsorship, Comcast, NASCAR

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