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College Bowl Season Set To Begin, Including New Game In Montgomery

Published in SportsBusiness Daily on 12 / 19 / 14

The ’14-15 college bowl season kicks off tomorrow with five games. Financial documents filed this summer by New Orleans Bowl Inc. indicated that last year's R+L Carriers New Orleans Bowl generated $3.77M in revenue, with 58% of that via ticket sales. Last year's game drew its third straigh...

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MLS Debuts TV Ads

MLS this week has quietly debuted its first TV work from ad shop Sid Lee, Montreal. The initial TV creative features tune-in spots for telecasts of some upcoming club rivalries that will play over the next two weekends: Portland Timbers-Seattle FC Sounders; L.A. Galaxy-Vancover White Caps FC; an ...

Tags: Marketing and Sponsorship, MLS

Dale Jr.'s Win A Boon For NASCAR

The impact of driver Dale Earnhardt Jr.’s first NASCAR Sprint Cup victory in four years “is being felt from Michigan to Sonoma, Calif.,” according to Bob Pockrass of SPORTING NEWS. Infineon Raceway VP/Marketing & Communications John Cardinale said that ticket sales for this wee ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

Military's NASCAR Sponsorship Under Review

A U.S. House attempt to ban armed forces sponsorships of professional sports "has touched a nerve within NASCAR,” according to Daniel Malloy of the ATLANTA JOURNAL-CONSTITUTION. The provision is “included in a defense spending bill set to hit the House floor in the coming weeks.” N ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

Coca-Cola To Air TV Show Around London Games

Coca-Cola is “taking its Olympic sponsorship one step further with an ad-sponsored original TV show ‘Beat TV,’" according to Natalie Zmuda of AD AGE. The original series -- a “first for the marketer -- will air 10 episodes on weeknights from July 30 through Aug. 10 through a ...

Tags: Marketing and Sponsorship, GE, Coca-Cola

Marketplace Roundup

In Seattle, Brian Rosenthal reports the Seattle School Board last night unanimously voted night to allow commercial advertising on area high schools' "athletic fields, stadium scoreboards and school calendars.” The vote “came amid protests from parents and teachers holding signs” t ...

Tags: Marketing and Sponsorship

Eli Manning Inks Dunkin' Donuts Deal

Dunkin’ Donuts has signed NFL Giants QB Eli Manning to a three-year agreement which will see the reigning Super Bowl MVP in a series of advertisements and promotions in the N.Y. metro area. The ads will launch during the upcoming NFL season and will feature Manning promoting various menu items ...

Tags: Marketing and Sponsorship

Ernie Els Signs With Boeing

Chicago-based Boeing “signed a long-term deal with” golfer Ernie Els which will earn the jet maker “some nice airtime on the golfer’s sweater,” according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. The endorsement deal “is the first for Boeing with an individual a ...

Tags: Marketing and Sponsorship, Boeing Co.

York Becomes Official HVAC Partner Of NHL

Johnson Controls yesterday announced that the York brand has become the official heating, ventilation and air conditioning (HVAC) partner of the NHL in North America for the '12-13 season. York becomes an official partner of the NHL, the NHL Draft, the '13 Bridgestone Winter Classic, the NHL Awards ...

Tags: Marketing and Sponsorship, NHL

Thunder Merch Takes Show On The Road

Chesapeake Energy Arena’s retail provider has been generating significant revenue outside the facility with a mobile unit selling Thunder merchandise in several Oklahoma communities. Gameday Merchandising, which operates the team store inside the arena, bought an old food delivery van and conv ...

Tags: Marketing and Sponsorship, Oklahoma City Thunder

Nike Twitter Campaign Banned

Nike has become "the first UK company to have a Twitter campaign banned," after the Advertising Standards Authority decided that its use of the personal accounts of EPL clubs Manchester United F Wayne Rooney and Arsenal MF Jack Wilshere “broke rules for not clearly telling the public their twe ...

Tags: Marketing and Sponsorship, Nike

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