Featured Story

FIFA Sponsors Have Yet To Pull Out Of Deals In Wake Of Corruption Indictments

Published in SportsBusiness Daily on 05 / 29 / 15

While many FIFA sponsors have "advertised their concerns" amid the scandal that broke this week, none of them so far "have said they are pulling out of their deals," according to a front-page piece by Vranica, Mickle & Robinson of the WALL STREET JOURNAL. 21 Sports & Entertainment Marketing ...

Read More

Tags: Marketing and Sponsorship, FIFA, Visa, Adidas, Hyundai, Sony

More Stories

CFB Playoff Expected To Raise Sponsor Cost

This is the next-to-last college football season in the current BCS structure, which means it also is the next-to-last season that title sponsors -- Allstate, Discover, Tostitos and Vizio -- will pay the current $15-20M a year for their bowl entitlements. Kantar Media projects that title sponsorship ...

Tags: Marketing and Sponsorship

Christmas Brings New NBA Ads

The NBA's Christmas Day marathon of games "always produces a wave of new advertisements," and Tuesday's quintuple-header "brought new spots" from Thunder F Kevin Durant and Clippers G Chris Paul, according to Ben Golliver of SI.com. Other recent spots starring Clippers F Blake Griffin and Heat F ...

Tags: NBA, Marketing and Sponsorship

Favor Hamilton Dropped By Wisconsin Group

The Wisconsin Potato & Vegetable Growers Association has "revoked its contract" with spokesperson and former U.S. Olympic runner Suzy Favor Hamilton after she confirmed she worked as an escort, according to the AP. The association's BOD cited the "moral turpitude clause in the contract, saying t ...

Tags: Marketing and Sponsorship

Las Vegas Bowl Looking For New Sponsor

The Maaco Bowl Las Vegas "will have a new sponsor next year," according to Mark Anderson of the LAS VEGAS REVIEW-JOURNAL. The bowl's "four-year contract with Maaco ends" after Saturday's Boise State-Washington game at Sam Boyd Stadium. Maaco Bowl Exec Dir Dan Hanneke said that the automotive paint c ...

Tags: Marketing and Sponsorship

Dale Jr. Tops Die-Cast Sales List

Lionel NASCAR Collectables released its list of the best-selling die-cast cars of the year, and Dale Earnhardt Jr. holds “three of the top four die-casts this season, with his standard No. 88 Diet Mountain Dew Chevrolet out-selling all the rest,” according to Jeff Gluck of SBNATION.com. ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

Marketplace Roundup

AD AGE’s Michael McCarthy noted MetLife, which holds the naming rights to the stadium shared by the Jets and Giants, is “already gearing up to market its role in the first cold-weather Super Bowl at an open-air venue on Feb. 2, 2014.” The company is “sending a ...

Tags: Marketing and Sponsorship

Wendy's Signs Dick Vitale For Ad Campaign

Wendy’s has signed ESPN’s Dick Vitale to be featured in a new campaign the QSR is running around its “Baconator” and “Son of Baconator” hamburgers. Financial details were not disclosed, but the deal will feature a television and radio campaign to air in seven nort ...

Tags: Marketing and Sponsorship, Wendys

Sabres Try To Make Fans At Birth

The Sabres have partnered with sponsor Kaleida Health on the Buffalo Sabres Newborn Program. Beginning on Jan. 1, all babies born at two Buffalo area hospitals will receive a Sabres blanket and a certificate inscribed, “Future 1st Round Draft Pick” featuring the Sabres logo and the signa ...

Tags: Marketing and Sponsorship, Buffalo Sabres

Federer Plays Exhibitions In South America

Tennis player Roger Federer’s exhibition tour in South America, which ended last week, was met with "mania" from fans in attendance, as it was his "first visit to South America as a professional and his first visit of any sort to the three nations on his itinerary: Brazil, Argentina and Colomb ...

Tags: Tennis, Marketing and Sponsorship

Griffin Trademarking Phrases

Redskins QB Robert Griffin III “created his own company, Thr3escompany, LLC and submitted applications to the United States Patent and Trademark Office for a total of four trademarks -- RGIII, RG3, Robert Griffin III, and Unbelievably Believable,” according to Dan Steinberg of the WASHIN ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug