Featured Story

Arnold Palmer Leaves Unique Marketing Legacy With McCormack, IMG

Published in SportsBusiness Daily on 09 / 26 / 16

Arnold Palmer, who died yesterday at the age of 87, "revolutionized sports marketing as it is known today" when he "joined forces" with Mark McCormack and IMG in '60, according to a front-page piece by Chris Dufresne of the L.A. TIMES. McCormack helped "promote Palmer's brand into a corporate e...

Read More

Tags: Marketing and Sponsorship, Golf

More Stories

05/15/14
Benjamin Moore Activates Around Cubs Deal

The Cubs, "in their eternal search for sponsorship dollars," have "done the impossible: They marketed watching paint dry," according to Jon Greenberg of ESPN CHICAGO. As part of the season-long 100th anniversary of Wrigley Field, the Cubs and new sponsor Benjamin Moore yesterday "held an event at Wr ...

Tags: Marketing and Sponsorship, Chicago Cubs, MLB

05/15/14
Hartford Marathon Inks Title Sponsor

Northeast Utilities last night "was unveiled" as the title sponsor of the Hartford Marathon & Half Marathon in a deal that "is for three years," according to a front-page piece by Lori Riley of the HARTFORD COURANT. Hartford Marathon Founder, CEO & Exec Dir Beth Shluger would not disclose fi ...

Tags: Marketing and Sponsorship, ING

05/14/14
UA's Plank Gives Annual Shareholders Address

Under Armour Chair & CEO Kevin Plank "didn't hide the company's blunders" during yesterday's annual shareholders meeting, but instead "highlighted them," according to Sarah Meehan of the BALTIMORE BUSINESS JOURNAL. In a video he called the "brand voice," Plank "showed shareholders some of Under ...

Tags: Marketing and Sponsorship, Under Armour

05/14/14
Babolat To Unveil Tennis' First "Connected Racquet"

Babolat Chair & CEO Eric Babolat recently "introduced the first 'Connected Racquet' into the sport after a decade in development," according to Keith Perry of the London TELEGRAPH. Babolat "expects to see the first professional players using it at tournaments from mid-year" since the racquets we ...

Tags: Marketing and Sponsorship

05/14/14
Ditka Inks Deal With Chicago Restaurant Group

Mokena, Ill.-based Chicago Franchise Systems named Pro Football HOFer Mike Ditka spokesperson for two of its restaurants -- Al's Beef and Nancy's Pizza -- "as part of its expansion plans," according to Robert Channick of the CHICAGO TRIBUNE. CFS President Dave Howey said Ditka is "a good face to put ...

Tags: Marketing and Sponsorship

05/14/14
Marketplace Roundup

In Minneapolis, Jennifer Bjorhus reports Wells Fargo "probably won't" pursue a naming-rights deal for the Vikings' new stadium. Wells Fargo Chair & CEO John Stumpf yesterday said that the company "likes to hang signs on its own buildings, and has skipped naming rights other than" Wells Fargo Cen ...

Tags: Marketing and Sponsorship

05/13/14
Manziel Tops NFL Jersey Sales

Browns QB Johnny Manziel has the "best-selling jersey on NFLShop.com since April 1, topping the likes" of Seahawks QB Russell Wilson, Broncos QB Peyton Manning and 49ers QB Colin Kaepernick, according to Darren Rovell of ESPN.com. The league "wouldn't say how many Manziel jerseys were sold, but it d ...

Tags: Marketing and Sponsorship, NFL

05/13/14
Marketplace Roundup

Samsung will serve as title sponsor of the NBA Summer League, which tips off in July in Orlando and Las Vegas. The deal comes as part of the company's deal to serve as the official handset, tablet and TV provider of the NBA, WNBA and D-League ( NBA ). SUBWAY LINE : ESPN N.Y.'s Andrew Marchand n ...

Tags: Marketing and Sponsorship

05/12/14
Sony Creates Platform To Drive World Cup Conversation

Sony, a tier one FIFA sponsor, has "created a single online platform, called One Stadium Live, to bring together conversations and content across Twitter, Facebook and Google+ before and during" the upcoming FIFA World Cup, according to Emma Hall of AD AGE. The mobile-first website "will highlight h ...

Tags: Marketing and Sponsorship, FIFA World Cup, Sony, Hyundai

05/12/14
Hawaii Bowl Looking For New Title Sponsor

The Hawaii Bowl is "looking for a new title sponsor of the Christmas Eve college football game after Sheraton Hotels & Resorts pulled out," according to Bill Cresenzo of PACIFIC BUSINESS NEWS. Hawaii Bowl Exec Dir David Matlin said that he could "not speculate as to why Sheraton made the decisio ...

Tags: Marketing and Sponsorship, Sheraton Hotels

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug