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MillerCoors Yet To Reach Renewal To Keep Coors Light As NASCAR's Official Beer

Published in SportsBusiness Daily on 11 / 22 / 17

MillerCoors and NASCAR have not yet been able to reach an agreement to extend Coors Light's official beer deal with the sanctioning body that expires this year, according to sources. That makes a renewal look increasingly unlikely as the sport's offseason begins. Coors Light has been the official be...

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Tags: Marketing and Sponsorship, NASCAR, MillerCoors

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Aviva Inks Deals With Tennis Canada, Bouchard

Tennis Canada and Aviva on Thursday announced a multiyear partnership that includes naming rights to York Univ.'s tennis stadium in Toronto through '25. The York Univ. facility will now be known as Aviva Centre. Per the deal, the insurance company receives platinum and insurance sponsorship rights t ...

Tags: Marketing and Sponsorship

Does Gronkowksi Risk Overexposure?

Patriots TE Rob Gronkowski's popularity since winning the Super Bowl has "begun to teeter on the brink of overexposure that threatens to treat his personal brand the way it has so many other come-and-go fads," according to Eric Wilbur of BOSTON.com. The "bro-tastic Summer of Gronk has admittedl ...

Tags: Marketing and Sponsorship, New England Patriots, NFL

Nike, NBA Officially Form Partnership

The NBA last night officially announced that Nike has signed an eight-year deal to become the official on-court apparel provider of the NBA, WNBA and NBA D-League beginning with the '17-18 season. The company will become the league's first apparel partner to have its logo appear on NBA uniforms. Nik ...

Tags: Marketing and Sponsorship, NBA, Nike

Cavs' Dellavedova Becoming Retail, Internet Star

Cavaliers G Matthew Dellavedova, who yesterday "had the best-selling NBA player jersey" at online merchandiser Fanatics, is "turning into a hot commodity in the retail world," according to Darren Rovell of ESPN.com. Fanatics President of Merchandising Jack Boyle said that more Dellavedova jerseys "h ...

Tags: Marketing and Sponsorship, Cleveland Cavaliers, NBA

U.S. Team Embraces Concussion Prevention

A "small but growing number" of soccer players are now wearing "various forms of protective headgear," including U.S. women's national team MF Carli Lloyd and D Ali Krieger, according to Martin Rogers of USA TODAY. The "market leader" is San Diego-based Full90, a firm that started in '06 and "sells ...

Tags: Marketing and Sponsorship, FIFA

Marketplace Roundup

The BOSTON GLOBE reports Under Armour Founder, Chair & CEO Kevin Plank gave Patriots QB and company endorser Tom Brady "his strong backing Wednesday during an appearance at the Boston College Chief Executives Club." Plank: "Brady is one of the best people I’ve ever met and has the highest ...

Tags: Marketing and Sponsorship

Carmelo Launching "Ninja Turtles" Product Line

Nickelodeon and Knicks F Carmelo Anthony yesterday announced plans for a partnership to create "Turtles by Melo," a new consumer products line inspired by the "Teenage Mutant Ninja Turtles" franchise. Anthony will serve as Creative Dir of this cross-category, global program spanning lifestyle, home ...

Tags: Marketing and Sponsorship, NBA, Nickelodeon

Cavaliers Enlist ESP Properties To Secure Int'l Deals

The Cavaliers last night announced that they are expanding their worldwide footprint by enlisting ESP Properties and Property Consulting Group (PCG) to help maximize the franchise brand outside North America. Both agencies are assigned to represent the Cavaliers in securing international partnershi ...

Tags: Marketing and Sponsorship, Cleveland Cavaliers

United Technologies Extends WTA Title Sponsorship

United Technologies yesterday announced that it has "extended its commitment as presenting sponsor" of the WTA Connecticut Open through '17, according to Paul Doyle of the HARTFORD COURANT. UTC signed on as presenting sponsor last year , but the deal ran through '15 and there "was uncertainty ...

Tags: Marketing and Sponsorship, WTA

Russell Westbrook Graces Cover Of "NBA Live 16"

Thunder G Russell Westbook will "grace the cover" of EA's "NBA Live 16" when it launches later this year, according to Brett Molina of USA TODAY. This is the third season since the video game franchise "went on a hiatus, as developers sought to improve on the series' technical aspects." A version of ...

Tags: Marketing and Sponsorship, NBA, Electronic Arts

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