Featured Story

NBC Launches NASCAR Coverage With New Advertising Partners, Creative Approaches

Published in SportsBusiness Daily on 07 / 02 / 15

Promising to approach NASCAR with a fresh set of eyes from a production and commentary perspective, NBC Sports has taken the same approach with ad sales, finding new partners and approaches as its NASCAR coverage launches this weekend. The net, which kicks off its 10-year, $4.4B NASCAR deal with Sat...

Read More

Tags: Marketing and Sponsorship, NBC, NASCAR

More Stories

Vans To Title Sponsor U.S. Open Of Surfing

Vans has signed a three-year deal to replace Nike as the title sponsor of the U.S. Open of Surfing. The event, which is owned and operated by IMG, takes place in late July in Huntington Beach, Calif. Financial terms of the Vans deal were not available. Sources valued Nike's title sponsorship, which ...

Tags: Marketing and Sponsorship

Flyers' Giroux Leads NHL Jersey Sales

Flyers RW Claude Giroux topped the list of best-selling player jerseys for the month of January, retaining the No. 1 rank he held following the ’11-12 regular season, according to data from Shop.NHL.com. Compared to the end of the regular season last year, Penguins C Sidney Crosby held firm in ...

Tags: Marketing and Sponsorship, NHL

USOC Sponsors Mark Sochi Year-Out Date

USOC sponsor Kellogg’s today announced a roster of nine former U.S. Olympians and hopefuls for the '14 Sochi Games that it will feature in marketing and promotions around the event. The company signed snowboarder Gretchen Bleiler, Gold Medal-winning figure skater Kristi Yamaguchi, '80 hoc ...

Tags: Marketing and Sponsorship

Beckham Stars In H&M Bodywear Spot

Soccer star David Beckham “appears in a new short, filmed by Guy Ritchie in Los Angeles to promote the latest collection of David Beckham bodywear at H&M,” according to the AFP. The 1:40 short “starts with Beckham waving off his family" on a sunny L.A. morning, then “ ...

Tags: Marketing and Sponsorship, Soccer

Fox Begins Super Bowl Ad Outreach

Fox has begun “making early outreach to advertisers” about involvement in next year's Super Bowl XLVIII as part of “broader talks with marketers about supporting Fox sports-oriented media outlets,” according to sources cited by Brian Steinberg of AD AGE. A source said that ta ...

Tags: Marketing and Sponsorship, Fox, NFL

MLS Dynamo Could Go With Blank Jerseys

If the MLS Dynamo do not have a new shirt sponsor when the '13 season begins in March, the club will opt to have a blank space across the chest. The jersey will have only adidas and Dynamo patches near each shoulder. "This gives us options," Dynamo President Chris Canetti said of the decision. "We h ...

Tags: Marketing and Sponsorship, MLS, Houston Dynamo

Rivals.com, Under Armour Sign Three-Year Deal

Yahoo's Rivals.com has signed a three-year marketing deal with Under Armour in which the brand will become the presenting sponsor of its prep sports camp series and its college football recruiting rankings. The "Rivals Camp Series presented by Under Armour" is a new, invitation-only set of regional ...

Tags: Marketing and Sponsorship, Under Armour

SB Auto Spots Hit Home With Viewers

The pair of two-minute Chrysler spots that aired during Super Bowl XLVII “were a topic of water cooler conversations from coast to coast, if online discussions are any indication,” according to Bryce Hoffman of the DETROIT NEWS. The first, a Jeep ad with an Oprah Winfrey-voiced trib ...

Tags: Marketing and Sponsorship

How Will "Dull" Flacco Fare With Endorsements?

Ravens QB and Super Bowl XLVII MVP Joe Flacco was, for a day at least, "America's 'it' guy," and he seems "destined for a big payday in the NFL and in endorsements," according to a front-page piece by George & Wilson of the Baltimore SUN. JL Sports VP Tom Kleine, Flacco's marketing agent, said t ...

Tags: Marketing and Sponsorship, Baltimore Ravens, NFL

Mike Trout Inks Subway Deal

Angels CF Mike Trout's agent Craig Landis confirmed that his client "reached a sponsorship agreement" with Subway restaurants, according to Josh Friedman of the Vineland DAILY JOURNAL. Trout appeared in Subway's Super Bowl ad , and supporters said that the endorsement is "a perfect fit" for the rei ...

Tags: Marketing and Sponsorship, Subway, MLB, Los Angeles Angels

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug