Featured Story

NBA's Latest Ads Look To Tell Deeper Stories Of League's Place In People's Lives

Published in SportsBusiness Daily on 09 / 20 / 17

The NBA is debuting a "new advertising effort for the upcoming season called 'I’m Why' that includes three new spots and, eventually, new commercials from all 30 NBA teams," according to John Lombardo of SPORTSBUSINESS JOURNAL. The effort, via Translation, N.Y., is the "latest iteration o...

Read More

Tags: Marketing and Sponsorship, NBA

More Stories

04/13/15
PepsiCo Swoops In For Five-Year NBA Deal

PepsiCo "has signed a five-year NBA deal, making it one of the league’s largest sponsors and ending a 29-year relationship between Coke and the NBA," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. The deal "includes Pepsi’s extensive portfolio of salty snacks, like ...

Tags: Marketing and Sponsorship, PepsiCo, NBA

04/13/15
MLS Signs Multiyear Deal With Coca-Cola

MLS and the U.S. Soccer Federation have agreed to a multiyear deal with Coca-Cola valued in the high-seven to low-eight figures annually, according to an industry source. This is the first change MLS has had in the soft drink category in its history. Pepsi had held those rights since the league ...

Tags: Marketing and Sponsorship, MLS, Coca-Cola

04/13/15
J.J. Watt Signs Endorsement Deal With Reebok

Texans DE J.J. Watt this morning announced he has "signed a deal with Reebok to make his on-field shoe" and to "outfit him during his intense training and workout regime," according to Darren Rovell of ESPN.com. Watt's shoes will "go unbranded during games," as Reebok parent company adidas alon ...

Tags: Marketing and Sponsorship, Reebok

04/13/15
National Car Rental Signs Deal With MLB Cardinals

Missouri-based National Car Rental today announced a five-year deal with the MLB Cardinals to become the team’s official car rental partner. Signage featuring National’s logo will be prominently displayed on the right-centerfield wall and on the scoreboard at Busch Stadium beginning with ...

Tags: Marketing and Sponsorship, St. Louis Cardinals, National Car Rental

04/13/15
FanVision Extends NASCAR Sponsorship

FanVision, maker of an in-venue entertainment device that splices in audio, video and stats from an event onto one hand-held screen, has extended its deal with NASCAR for four years. The company, which first signed on with the sanctioning body in ’12, will continue to provide its devices for a ...

Tags: Marketing and Sponsorship, NASCAR

04/13/15
Masters Merch Sells Well At Augusta

Last week's chase for apparel, golf accessories and trinkets around The Masters, "which can be bought only on the grounds of Augusta National Golf Club, was the obsessive fixation" of  spectators 13 hours a day for an entire week," according to Bill Pennington of the N.Y. TIMES. The demand ...

Tags: Marketing and Sponsorship, Golf

04/13/15
Marketplace Roundup

In N.Y, Laura Italiano reported adidas in a lawsuit accuses fashion design company Marc Jacobs of "intentionally and maliciously" stealing its three-stripe design. adidas wants Marc Jacobs to "immediately stop using four stripes" and is also seeking "unspecified cash damages" ( N.Y. POST, 4/12 ). ...

Tags: Marketing and Sponsorship

04/10/15
Augusta National Files Two Trademarks

Augusta National Golf Club in September "filed for two trademarks" to CBS broadcaster Jim Nantz' "familiar phrase 'A Tradition Unlike Any Other,'" according to Rovell & Harig of ESPN.com. One trademark that "would tie the mark" to The Masters "asserts that Augusta National's first use of it ...

Tags: Marketing and Sponsorship

04/10/15
Lynch Selling Shirts Featuring Media Day Retort

Seahawks RB Marshawn Lynch on Wednesday "began selling a T-shirt on his website featuring his now-famous words from Super Bowl XLIX Media Day: 'I’m just here so I won’t get fined,'" according to Daniel Rubens of SEATTLEPI.com. Lynch in February " sought to trademark the phrase ." The shi ...

Tags: Seattle Seahawks, NFL, Marketing and Sponsorship

04/10/15
MLB Interjects, Stops Shake Shack Promotion

A spokesperson representing Shake Shack said that a promotion by the QSR's first Baltimore location offering free custard to anyone dressed in Orioles gear on Friday -- the day of the team's home opener -- "ended abruptly Thursday when the franchise learned of copyright objections" from MLB. TAA PR ...

Tags: Marketing and Sponsorship, MLB

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug