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Adidas Reportedly Offering Massive Contract To James Harden To Leave Nike

Published in SportsBusiness Daily on 08 / 03 / 15

adidas has offered Rockets G James Harden a 13-year, $200M shoe contract, and Nike "has until the end of next week to match the deal or lose him," according to sources cited by Darren Rovell of ESPN.com. Nike's deal with Harden "recently expired." adidas has "slipped in recent years due to a lack of...

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Tags: Marketing and Sponsorship, Adidas

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Ebony Profiles Business Of D-Wade

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Marketplace Roundup

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Tags: Marketing and Sponsorship, PGA Tour

Capital One Rolls Out March Madness Campaign

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Tags: Marketing and Sponsorship, NCAA

Lowe's Targeting Men In New Campaign

Lowe's is introducing a "new round of advertising to promote home improvement projects in the spring, its prime revenue-generating period," according to Jane Levere of the N.Y. TIMES. The company for the first time will advertise "directly to men, in a spot that was first shown Sunday" during Fox' c ...

Tags: Marketing and Sponsorship, Lowe's Companies Inc.

Robinson Lands Cover Of "NCAA Football 14"

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Under Armour Goes Retro Chic For USF

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Tags: Marketing and Sponsorship, Under Armour, Adidas

Marketplace Roundup

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Tags: Marketing and Sponsorship, Adidas, Nike

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Tags: Marketing and Sponsorship, Unilever

NBC Profiles Under Armour's Kevin Plank

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