Featured Story

NBA Sends Draft Lottery Issue To Committee For More Study

Published in SportsBusiness Daily on 10 / 22 / 14

NBA Commissioner Adam Silver  today said that owners have sent back the issue of draft lottery reform to the league's competition committee for additional study with a need to find the right balance between creating appropriate incentives and allowing a draft to work as it should. He also addr...

Read More

More Stories

04/24/12
Lotus Releases Two IndyCar Teams From Contracts

Struggling engine manufacturer Lotus today “released Bryan Herta Autosport and Dreyer & Reinbold Racing" from their IndyCar engine contracts, according to Jenna Fryer of the AP. The release “clears the two teams to cut new deals with powerhouse manufacturers Chevrolet and Honda, ...

Tags: IndyCar, Marketing and Sponsorship

04/24/12
Mendenhall Has Small Victory In Champion Lawsuit

The lesson in a recent court decision involving Steelers RB Rashard Mendenhall is that morals clauses are “everywhere in Hollywood talent contracts, but the standard contractual language might be too broad to stop a celebrity from being polemical on Twitter,” according to Eriq Gardner of ...

Tags: Marketing and Sponsorship, Champion

04/24/12
Reebok Tweaks Toning-Shoe Marketing Message

In an effort to "maintain a thriving toning-shoe business," Reebok said that it has "enhanced its testing protocol and tweaked its marketing message," according to Natalie Zmuda of AD AGE. The company was fined $25M last year after claims that its toning shoes could "make muscles more fit ran afoul ...

Tags: Marketing and Sponsorship, Reebok, Under Armour

04/23/12
USA Basketball Announces Jeep As Newest Sponsor

USA Basketball today announced Jeep as its newest sponsor and the Jeep Wrangler as the official vehicle partner of USA Basketball. Jeep formed a global partnership with USA Basketball to support the men's and women's national teams. Jeep will launch a full advertising and marketing campaign schedule ...

Tags: Marketing and Sponsorship, Jeep

04/23/12
5-hour Energy Signs Bowyer For 37 Of 38 Races

5-hour Energy began the year planning to sponsor NASCAR driver Clint Bowyer's No. 15 Michael Waltrip Racing Sprint Cup entry for “about two-thirds of the season," but the company announced Friday it "would pick up the remaining races of the year," according to Jim Utter of the CHARLO ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

04/20/12
Subway Signs RG3 As Latest Endorser

Subway has signed '11 Heisman Trophy winner Robert Griffin III to an endorsement deal in time for next week’s NFL Draft. Subway will activate with print ads in SI and USA Today. TV spots are also likely, but no shoot has been scheduled. The QSR next week will build an RGIII bust from its curre ...

Tags: Marketing and Sponsorship

04/20/12
F1 Sponsors Not Hosting Clients In Bahrain

Western companies are “opting not to entertain clients and partners" at this weekend's F1 Bahrain Grand Prix after calls for "sponsors to boycott the event because of political turmoil,” according to Bergin & Weir of REUTERS. A source said that Royal Dutch Shell, which sponsors the F ...

Tags: Marketing and Sponsorship, Formula One, Motorsports

04/20/12
Nike Introduces Twitter RSVP Policy

Nike has “introduced a system called Twitter RSVP to manage product launches and create a virtual customer line through the social media platform,” according to Allan Brettman of the Portland OREGONIAN. The policy would “appear to end the practice of standing in line for hours (or ...

Tags: Marketing and Sponsorship, Nike

04/19/12
NHL Sponsors Concerned About Violence

Some NHL sponsors are "quietly expressing concern to the league about the possibility of their own image being tarnished" by the mounting number of " violent attacks on star players ," according to Houpt & Ladurantaye of the GLOBE & MAIL. But even as "many Canadians wring their hands over th ...

Tags: Marketing and Sponsorship, NHL

04/19/12
Aviva Signs Four-Year Deal To Sponsor EPL club

EPL club Norwich City yesterday "announced an extended sponsorship deal with Aviva," and the four-year shirt deal "means the longest commercial partnership in the club's history," spanning eight years to '16, according to Donovan Blake of ITV.com. The club unveiled its "new home kit for next sea ...

Tags: Marketing and Sponsorship, English Premier League

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug