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Luck, Romo Join Manning Brothers To Promote DirecTV's NFL Sunday Ticket

Published in SportsBusiness Daily on 04 / 24 / 15

DirecTV on Thursday signed Colts QB Andrew Luck and Cowboys QB Tony Romo to multiyear deals to endorse its NFL Sunday Ticket package. The pair will join Broncos QB Peyton Manning and Giants QB Eli Manning in a variety of PR, advertising and marketing activations to promote the satellite TV provider'...

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Tags: Marketing and Sponsorship, DirecTV

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Marketplace Roundup

In Milwaukee, Joe Taschler notes Southwest Airlines' status as a major sponsor of the Packers includes “in-stadium digital branding and the Southwest Deck at the Tundra Tailgate Zone at Lambeau Field. Packers DE Jerel Worthy and LB Brad Jones “worked alongside Southwest emplo ...

Tags: Marketing and Sponsorship

O'Bannon Case: NCAA Knew EA Was Using Likenesses

The NCAA “knew that Electronic Arts Sports made video games intending to match real-life characteristics of actual college athletes,” according to newly-released e-mails from the Ed O'Bannon lawsuit cited by Jon Solomon of the BIRMINGHAM NEWS. Lawyers for the plaintiffs, in an Aug. 31 mo ...

Tags: Marketing and Sponsorship

TWC, MSG Sign Sponsorship Deal

Time Warner Cable and Madison Square Garden today will announce that TWC has “signed a contract to be a long-term sponsor of the Garden,” according to Richard Sandomir of the N.Y. TIMES. TWC “becomes an official partner of the Knicks and the Rangers and replaces Absolut as the nami ...

Tags: Marketing and Sponsorship, Time Warner, Madison Square Garden

Manziel Jerseys Selling Out At A&M

Texas A&M Univ. is capitalizing on QB Johnny Manziel's “early greatness in a big way,” according to a front-page piece by Brent Zwerneman of the HOUSTON CHRONICLE. The school has “ordered a glut of ‘No. 2’ jerseys -- albeit without his last name to avoid any NCAA vi ...

Tags: Marketing and Sponsorship

Injured Rose Stays Visible In Marketplace

Bulls G Derrick Rose is “trying to stay almost as visible as when he was on the basketball court,” according to Maureen Morrison of AD AGE. Rose is not only “playing off his injury in TV commercials for the D Rose collection shoe from Adidas, but he is featured in the latest &lsquo ...

Tags: Marketing and Sponsorship

AFL Signs Title Sponsor For '13 Season

The Arena Football League has signed a one-year title sponsorship deal with Net10 Wireless for the '13 season. The prepaid cell phone company last season sponsored national broadcasts of the AFL on NFL Network, but will become the league’s first title sponsorship for the upcoming season.  ...

Tags: Marketing and Sponsorship, Arena Football League

USA Hockey Inks Deal With Toyota

USA Hockey has signed Toyota as its new automotive sponsor. The deal, which runs through the '14 Sochi Games, will see the automaker become title sponsor of the USA Hockey National Championships. Financial terms were not available. Toyota is USA Hockey's first auto sponsor since '04, when GM ended i ...

Tags: Marketing and Sponsorship, Hockey, Toyota

Harvick Reportedly Signs With Stewart-Haas

NASCAR driver Kevin Harvick has "signed a multiyear agreement to drive for Stewart-Haas Racing" beginning with the '14 season, according to sources cited by Marty Smith of ESPN.com. Sources said that Harvick will remain with Richard Childress Racing in the No. 29 Chevrolet "for the 2013 campaign." R ...

Tags: Marketing and Sponsorship, NASCAR

State Farm To No Longer Sponsor MLB Derby

State Farm is "out as an MLB corporate sponsor and title sponsor of the annual Home Run Derby, held the evening before the All-Star Game," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. That means MLB "heads into the offseason minus a sponsor of six years and with the pressure of h ...

Tags: State Farm, Marketing and Sponsorship, MLB

"Johnny Football" Trademark Sought

The family of Texas A&M Univ. QB Johnny Manziel is "putting itself in position to one day capitalize" off his Johnny Football nickname, according to Darren Rovell of ESPN.com. Texas A&M Assistant VP/Business Development Shane Hinckley said, "Texas A&M is working in concert with the Manzi ...

Tags: Marketing and Sponsorship

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