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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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12/19/12
OYO Sportstoys Releases NFL Player Figures

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Tags: Marketing and Sponsorship

12/19/12
Michigan Unveils New Outback Bowl Jersey

The Univ. of Michigan football team and adidas have teamed to create a special jersey for the Jan. 1 Outback Bowl against the Univ. of South Carolina. The jersey will be white with blue across the shoulders and down to the sleeve. A maize block "M" will appear on the left and right sleeves of the je ...

Tags: Marketing and Sponsorship, Adidas

12/19/12
Marketplace Roundup

Georgia Tech yesterday announced it has reached an agreement with IMG College to extend its current 14-year multimedia rights partnership through June '21. The agreement includes IMG College's representation and management of game broadcasts and coaches' shows for radio and TV, publications, digital ...

Tags: Marketing and Sponsorship

12/18/12
RGIII Sets NFL Jersey Sales Record

Redskins rookie QB Robert Griffin III's No. 10 jersey "has sold more than any other player's in a single season since the NFL started keeping track six years ago," according to Darren Rovell of ESPN.com. The metric is based on "sales of jerseys on the league's official Internet store, NFLshop.com." ...

Tags: Marketing and Sponsorship, Washington Redskins, NFL

12/18/12
Li-Ning Signs On As Heat Sponsor

Li-Ning yesterday announced a sponsorship deal with the Heat, effective immediately, giving the China-based brand the designation of official partner. The deal is part of a marketing program to support Heat G Dwyane Wade's new signature line of footwear and apparel. Aspects of the partnership incl ...

Tags: Marketing and Sponsorship, Li Ning

12/18/12
Bassmaster Classic Signs Presenting Sponsor

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Tags: Marketing and Sponsorship

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Marketplace Roundup

The AFP reported golfer Ryo Ishikawa "lost his major sponsor" when Panasonic announced it would not renew a deal with him next month. The company also said that it would end sponsorship of golf's Asian Tour Panasonic Open after its sixth edition in September '13 as the company is "undertaking variou ...

Tags: Marketing and Sponsorship

12/17/12
Oakley Suing McIlroy, Nike Over Contract Breach

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Tags: Marketing and Sponsorship, Golf, Oakley, Nike

12/17/12
MasterCard Renews PGA Tour Deal

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Tags: Marketing and Sponsorship, MasterCard, PGA Tour

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Tags: Marketing and Sponsorship, Chicago White Sox

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