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Venus Williams' Fashion Line Gets Reboot; Debuting New Collection During U.S. Open

Published in SportsBusiness Daily on 08 / 29 / 16

Venus Williams' four-year-old fashion line, EleVen by Venus, "is undergoing a serious reboot" since she "hired two seasoned retail executives last year to help her centralize and take charge of operations," according to Katherine Rosman in a Sunday Style section cover story for the N.Y. TI...

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Tags: Marketing and Sponsorship

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