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Published in SportsBusiness Daily on 07 / 23 / 14

Sports On Earth's Patrick Hruby : "The NFL expects between 15 and 25 percent of its retirees to come down with neurodegenerative diseases! … How is that not a headline? I'm dead serious." Yahoo Sports' Dan Wetzel : "Won't embarrass the player, but at MAC Media Day today had one tell...

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02/03/12
Super Bowl XLVI In-Game Ad Rundown

NBC has sold out all of the ad spots for Sunday's broadcast of Super Bowl XLVI. The chart below presents a quarter-by-quarter run down of the advertisers on Sunday's game. The list, compiled via research and several media reports, is tentative and likely to change by gametime. Pre-game, halftime an ...

Tags: Marketing and Sponsorship, NFL

02/03/12
Bill Belichick Forgoes The Conventional Route

Patriots coach Bill Belichick is “one of sports’ most fascinating figures because in an era of conformity, access and image, he refuses to play along,” according to Dan Wetzel of YAHOO SPORTS. The “Madden NFL 12” video game has 31 teams with their "head coach liste ...

Tags: Marketing and Sponsorship, New England Patriots, New York Giants

02/03/12
EA Bringing Back "Madden" Cover Vote

EA Sports Thursday night announced it is reviving its fan cover vote for the upcoming release of "Madden NFL 13," expanding the program that generated 12.7 million votes last year and yielded Browns RB Peyton Hillis as the current cover athlete. The second iteration of the "Madden" cover vote will f ...

Tags: Marketing and Sponsorship, EA Sports, Take-Two Interactive

02/03/12
Wheels & Deals

In New York, Ron Levanduski reported snack brand Heluva Good, the title sponsor for the NASCAR Sprint Cup race at Watkins Glen Int'l the past three years, has “yet to renew its deal” with race officials. WGI President Michael Printup said Wednesday that they “are optimistic a ...

Tags: Marketing and Sponsorship, Motorsports

02/03/12
Marketplace Roundup

In N.Y., Benjamin Hoffman notes Indianapolis "appears to be wrapped in Super Bowl vinyl," and nearly all of it is provided by Indianapolis-based Sport Graphics. The company's efforts include the "32-story image of the Vince Lombardi Trophy on the side of the JW Marriott to the signs on the sides of ...

Tags: Marketing and Sponsorship

02/02/12
NBC Sold Out Of Online SB Ads

NBCSports.com execs said yesterday they have sold out of their digital ad inventory for the first-ever online live video stream of the Super Bowl. However, there are no firm expectations regarding potential audience as the online feed interplays with what may be the most-watched event in the histor ...

Tags: Marketing and Sponsorship, NBC

02/02/12
Is It A Mistake To Air Ads Ahead Of Super Bowl?

Super Bowl advertisers over the past couple of years have "started to play with the idea of releasing their ads ahead of the game," but the move is a "bad mistake," according to Darren Rovell of CNBC. When a company "pre-releases an ad or even a teaser, the chance of garnering that white ho ...

Tags: Marketing and Sponsorship, NFL

02/02/12
Newton Signs Deal With Gatorade

Gatorade yesterday announced a multiyear partnership with NFL Panthers QB Cam Newton. Newton, who ranked eighth in THE DAILY's list of the most marketable NFL players , will be featured in upcoming Gatorade campaigns including TV, print and digital advertising. The sports drink has been an official ...

Tags: Marketing and Sponsorship, Carolina Panthers

02/02/12
Florida Rep. Wants Allianz Off Champions Tour Event

U.S. Rep. Ileana Ros-Lehtinen (R-Fla.) is "taking aim" at German-based insurance company Allianz for sponsoring a Champions Tour event in Boca Raton, Fla., "because it has refused to pay billions in life insurance claims to Holocaust survivors," according to Jay Weaver of the MIAMI HERALD. Ros-Lehti ...

Tags: PGA Tour, Marketing and Sponsorship

02/02/12
EA Announces Sales Of "FIFA," "Madden"

Electronic Arts, reporting earnings for its fiscal Q3 late yesterday, said it has sold more than 10 million units of "FIFA 12," and nearly five million units of "Madden NFL 12." Each figure represented an increase of roughly two million units from the prior quarter, and both titles remain ...

Tags: EA Sports, Marketing and Sponsorship

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