Featured Story

SportsBusiness Saturday Launches This Weekend!

Published in SportsBusiness Daily on 10 / 30 / 14

Our latest news feed will be delivered directly to your in-box every Saturday morning. SportsBusiness Saturday will provide insight into the week that was, show you what’s trending in the industry and provide links to our most-read stories of the week across SportsBusiness Daily/Journal/...

Read More

More Stories

05/04/12
Mayweather's Business Model A Boon

Boxer Floyd Mayweather Jr. puts his perfect 42-0 record on the line Saturday night against Miguel Cotto, and when Mayweather “headlines a pay-per-view event he not only reaps the profits but covers the expenses,” including Cotto’s estimated $10M payout, according to Morgan Campbell ...

Tags: Boxing, Marketing and Sponsorship

05/04/12
Olympic Marketing Notes

In Daytona Beach, Brent Woronoff notes in the next three months leading up to the London Games, U.S. swimmer Ryan Lochte “will also be all over your television.” Lochte's latest sponsor, Nissan, this past week “went to Gainesville, where he lives and trains, for a photo shoot.&rdqu ...

Tags: Marketing and Sponsorship

05/03/12
Ram Truck Returns As Auto Partner For Derby

Ram Truck yesterday announced that for the third consecutive year it will serve as the the exclusive automotive partner and official truck of Churchill Downs and the Kentucky Derby. Ram also is launching TV, print and digital campaigns in conjunction with the '12 Derby. The brand's 60-second "Giants ...

Tags: NBC, Marketing and Sponsorship

05/03/12
City Of El Paso To Sponsor Chavez-Lee

The El Paso City Council Tuesday "unanimously approved" a $500,000 deal making the city a sponsor of the June 16 Julio Cesar Chavez Jr.-Andy Lee bout at Sun Bowl Stadium, according to Aileen Flores of the EL PASO TIMES. The city will pay fight promoter Top Rank a $350,000 sponsorship fee "and a ...

Tags: Marketing and Sponsorship

05/03/12
Prince Sports Files For Chapter 11 Bankruptcy

Prince Sports' move to  file for Chapter 11 bankruptcy Tuesday marks the "latest step in the company’s years-long fight to stay afloat in the sporting goods business," according to Ed Beeson of the Newark STAR-LEDGER. The company’s story lately "turned to struggle, even as it intr ...

Tags: Prince, Marketing and Sponsorship

05/02/12
Under Armour CEO Expects Continued Growth

Under Armour is "poised for continued growth with a soon-to-be released football cleat that's expected to drive footwear sales, as well as plans to keep expanding into international markets," according to Loraine Mirabella of the Baltimore SUN. UA Chair, President & CEO Kevin Plank yesterday at ...

Tags: Marketing and Sponsorship, Under Armour

05/02/12
Euro '12 Sponsors Focus On Social Media

UEFA Euro '12 sponsors Carlsberg, Castrol and U.K.-based telecommunications company Orange are all “focusing their activity around this summer’s tournament on social media to avoid being overshadowed by the likes of Coca-Cola and McDonald’s, which are also sponsoring the London Oly ...

Tags: Marketing and Sponsorship, Soccer

05/02/12
Venus Williams Launches Tenniswear Collection

Venus Williams was in N.Y. Monday to "launch her new tenniswear collection," EleVen, and is working with a manufacturing partner, Ugo Capasso, to produce the line in L.A., according to Lisa Lockwood of WOMEN'S WEAR DAILY. Capasso said of Williams, "She's fully involved in the design, which makes it ...

Tags: Marketing and Sponsorship

05/02/12
Marketplace Roundup

AD AGE’s E.J. Schultz reported MillerCoors “is making major changes to its agency roster, the biggest of which is the brewer's cutting ties with its longtime lead creative agency, Interpublic Group of Cos.' DraftFCB.” As part of the shift, Razorfish “has lost creative and dig ...

Tags: Marketing and Sponsorship

05/01/12
UA's Boxerjock Campaign To Feature Newton

A new Under Armour campaign featuring Panthers QB Cam Newton markets the company's "new offerings in the Boxerjock line," using the theme, "You'll never wear regular underwear again," according to Stuart Elliott of the N.Y. TIMES. UA is "expanding its presence in the underwear category by broadening ...

Tags: Marketing and Sponsorship, Under Armour

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug