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Venus Williams' Fashion Line Gets Reboot; Debuting New Collection During U.S. Open

Published in SportsBusiness Daily on 08 / 29 / 16

Venus Williams' four-year-old fashion line, EleVen by Venus, "is undergoing a serious reboot" since she "hired two seasoned retail executives last year to help her centralize and take charge of operations," according to Katherine Rosman in a Sunday Style section cover story for the N.Y. TI...

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Chick-Fil-A Extends Bowl Title Sponsorship

Chick-fil-A has reached a “new six-year agreement as title sponsor of Atlanta’s college football bowl game,” which is again being branded as the Chick-fil-A Peach Bowl , according to Tim Tucker of the ATLANTA JOURNAL-CONSTITUTION. The QSR “substantially increased its financ ...

Tags: Marketing and Sponsorship, Chick fil A

Danica Signs Deal With Can-Am

NASCAR driver Danica Patrick has "signed on with the three-wheeled Can-Am Spyder motorcycle, and debuts this week in a tongue-in-cheek online campaign that features her as the go-to gal whom celebrities call when seeking instant-escape from paparazzi," according to Bruce Horovitz of USA TODAY. Patri ...

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Arkansas Unveils New Secondary Logo

The Univ. of Arkansas, "one of three schools -- along with Florida State and Illinois -- selected to participate" in Nike’s Graphic Identity Group this year, last night "unveiled its latest look -- one complete with a new secondary Razorback logo," according to Robbie Neiswanger of the ARK ...

Tags: Marketing and Sponsorship, Nike, SEC

Marketplace Roundup

Mizuno USA announced a one-year partnership as the official glove for Yankees P Masahiro Tanaka. Japan-based Mizuno has been the official glove of Tanaka since '11 ( Mizuno )....The Rays signed a three-year sponsorship agreement with Florida-based Vology to be the team's preferred IT solutions provi ...

Tags: Marketing and Sponsorship

Northwestern Mutual Nabs Rose Bowl Deal

{podcast} SBJ Podcast: College writer Michael Smith and Executive Editor Abraham Madkour talk about  Northwestern Mutual's presenting sponsorship with the Rose Bowl . Northwestern Mutual will be the "new presenting sponsor of the Ros ...

Tags: Marketing and Sponsorship, Northwestern Mutual

State Farm Rolls Out New Creative For NBA Playoffs

State Farm during the '14 NBA playoffs will air a new 60-second commercial, titled "Future of the Assist." The spot finds Clippers G Chris Paul and his fictional brother, Cliff Paul, intent on passing down the ways of the assist to Lil Chris and Lil Cliff. The spot ends with a cameo from Warrio ...

Tags: State Farm, NBA, Los Angeles Clippers, Marketing and Sponsorship

George Could Earn Spate Of Marketing Deals

Pacers F Paul George "looks as if he will become the next small-market star" in the NBA, as he has "appeared on two major magazine covers and may be on the verge of becoming a major endorser," according to Michael Marot of the AP. If George "can have a similar performance in this year’s playof ...

Tags: Indiana Pacers, Marketing and Sponsorship

Bubba Watson Stars In New Bojangles Ad

Golfer Bubba Watson will appear in a new ad campaign for Charlotte-based QSR Bojangles that "pits recognized sports figures against Master Biscuit Makers in 30-second biscuit bakeoffs," according to Karlene Lukovitz of MARKETING DAILY. The spots for the campaign, which promotes Bojangles' breakf ...

Tags: Marketing and Sponsorship

Nike Lays Off Most Of Its FuelBand Employees

Nike is "gearing up to shutter its wearable-hardware efforts, and the sportswear company this week fired the majority of the team responsible for the development of its FuelBand fitness tracker," according to a source cited by Nick Statt of CNET.com. Nike North America Senior Communications Man ...

Tags: Nike, Marketing and Sponsorship

Louisville, Adidas Ink Five-Year Extension

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an ...

Tags: Marketing and Sponsorship, Adidas

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