Featured Story

Tweet Pic Of The Weekend....

Published in SportsBusiness Daily on 09 / 21 / 14

Golfer Michelle Wie posted this shot and wrote, "Doin a little rearranging at the airport newstand this morning... @GolfDigest "

Read More

More Stories

Patriots' Gronkowski Signs Deal With Dunkin' Donuts

Dunkin’ Donuts has signed a two-year sponsorship deal with Patriots TE Rob Gronkowski in which the All Pro will “pitch Dunkin' Donuts’ products, make appearances and appear in radio and television spots for the company,” according to Lisa van der Pool of the BOSTON BUSINE ...

Tags: Marketing and Sponsorship, New England Patriots

Nike Signs Deal With Boxer Bradley

Boxer Timothy Bradley became the “third Top Rank-promoted fighter to join the burgeoning Nike boxing stable” when he signed an “exclusive, one-year shoe and apparel deal with the brand last week,” according to Bill King of the SPORTSBUSINESS JOURNAL. Nike will design “b ...

Tags: Marketing and Sponsorship, Nike, Boxing

Detroit Bar Selling Jim Leyland Shirts

The Dirty Trick, a bar located in downtown Detroit, will "keep selling T-shirts that feature the likeness of Tigers manager Jim Leyland wearing an Old English D cap until the team's legal department delivers documents saying it can't," according to Eric Lacy of the DETROIT NEWS. Bar Owner Louis Colo ...

Tags: Marketing and Sponsorship, Detroit Tigers

Marketplace Roundup

In New Jersey, Sid Dorfman notes NFL Jets QB Tim Tebow is not “poor” in marketing opportunities, but signing with the N.Y. team allows him “the potential to become wealthy enough to buy his own team.” Tebow had to be “made aware that marketing powers were gearing u ...

Tags: Marketing and Sponsorship

Tebow's Marketability Rises With Jets Intro

Jets QB Tim Tebow, who was officially introduced at a press conference yesterday, “is one of the top five most coveted celebrity endorsements,” according to a new marketing index cited by Janon Fisher of the N.Y. DAILY NEWS. Nielsen/E-Poll N-Score data shows that Tebow “trails only ...

Tags: Marketing and Sponsorship, New York Jets

Kegasus Back For Round Two Of Preakness

The Maryland Jockey Club announced yesterday that Kegasus, “the tweeting centaur, would return as the official mascot of the Preakness Infield,” according to Erik Maza of the Baltimore SUN. The mascot will be “making his grand appearance March 30 at Pimlico Race Track and later at ...

Tags: Marketing and Sponsorship, Horse Racing

NFL Will Open Pop-Up Store In N.Y. For April

The NFL from April 2-30 will open a pop-up store in N.Y. to mark the launch of its new apparel partnerships, with Nike and New Era, and the '12 NFL Draft. The 10,000-square-foot NFL Shop At Draft will sell merchandise from NFL licensees including Nike, New Era, Under Armour, GIII, VF and Wilson. NFL ...

Tags: NFL, Marketing and Sponsorship

Father/Son Challenge Returns With New Sponsor

The PGA Tour announced yesterday that PNC Bank will title sponsor the Father/Son Challenge, which returns this fall after a three-year hiatus. As part of the multiyear agreement, Arnold Palmer will serve as PNC Father/Son Challenge ambassador ( PGA Tour ). In Jacksonville, Garry Smits noted Palmer, ...

Tags: Marketing and Sponsorship, Golf, PNC Bank, PGA Tour

Under Armour Kicks Up Marketing In Latin America

Latin America is “quickly turning into one of the hottest sports markets” and that is why Under Armour “is looking to increase its presence in that market by signing Latin American athletes and outfitting professional teams in the region,” according to Jack Lambert of the BAL ...

Tags: Marketing and Sponsorship, Under Armour

Marketplace Roundup

In Cincinnati, Dan Monk reports Procter & Gamble will "launch Olympic-themed packaging for about 600 products in the U.S. this spring, including a moisturizing shampoo in which the Pantene brand will play up its sponsorship" of U.S. Gold Medal-winning swimmer Natalie Coughlin. Pantene Brand ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug