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New Adidas Deal Makes Blazers' Damian Lillard One Of NBA's Highest-Paid Endorsers

04 / 15 / 14

Trail Blazers G Damian Lillard has signed a new deal with adidas that will make him "one of the highest-earning endorsers in the NBA," according to Windhorst & Rovell of ESPN.com. Sources said that the deal is for up to 10 years and could be worth up to $100M "including incentives and options." ...

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Tags: Marketing and Sponsorship, Portland Trail Blazers, Adidas

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10/26/11
AT&T Extends NCAA Corporate Champion Deal

AT&T, the NCAA’s longest-standing partner, "has extended its corporate champion sponsorship" by three years, according to Michael Smith of SPORTSBUSINESS JOURNAL. The agreement "keeps AT&T on board as the NCAA’s official wireless service provider and a heavily integrate ...

Tags: Marketing and Sponsorship

10/26/11
Hockey Canada Unveils Third Jersey For Junior Team

Hockey Canada yesterday "revealed a special edition third jersey" for the '12 IIHF World Junior Championship in Alberta, according to Kristen Odland of the CALGARY HERALD. The jersey "was inspired by two gold medal-winning Canadian teams -- the 1982 junior team that won gold in M ...

Tags: Marketing and Sponsorship

10/26/11
Marketplace Roundup

Michigan State Univ. basketball coach Tom Izzo yesterday confirmed that the team "will wear a special camouflage uniform for its Nov. 11 season opener" against the Univ. of North Carolina as part of the Quicken Loans Carrier Classic in San Diego. A report by KTVI-Fox in St. Louis "showed what appear ...

Tags: Marketing and Sponsorship

10/25/11
A-B To Be Official World Cup Beer In '18, '22

Anheuser-Busch InBev announced its sponsorship of the FIFA World Cup will extend to include the '18 and '22 World Cups. Budweiser will serve as the official beer for the events in Russia and Qatar. A-B InBev has global sponsorship rights for all editions of the World Cup and FIFA Confedera ...

Tags: Marketing and Sponsorship, Anheuser Busch, FIFA

10/25/11
Labatt Suffers Another Legal Defeat

It will be “tough for Labatt Breweries to appeal its latest defeat in a court fight against archrival Molson Coors and the NHL, meaning the largest sponsorship deal in league history will all but surely be going ahead,” according to Josh Rubin of the TORONTO STAR. Ontario Superior Court ...

Tags: Marketing and Sponsorship, Labatt Brewing, NHL

10/25/11
Shaq-a-Claus Helps Toys "R" Us Holiday Campaign

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Tags: Toys R Us, Marketing and Sponsorship

10/25/11
Soccer Stars Take Different Marketing Approaches

The paths U.S. women's national soccer team G Hope Solo and F Abby Wambach have taken in the "lucrative but arduous business of profiting from their athletic toil are markedly different," according to Brant James of ESPNW.com. Solo has "leveraged her instant fame from multitudes of television appear ...

Tags: Marketing and Sponsorship

10/25/11
Marketplace Roundup

Watch The Clip CBSSPORTS.com's Ben Golliver reported Jordan Brand last night debuted a two-minute TV ad that paints the locked out NBA players "in a better light than a ...

Tags: Marketing and Sponsorship

10/24/11
Fowler, McIlroy Join Tiger On Game Cover

EA Sports today announced that golfers Rickie Fowler and Rory McIlroy have been selected by fans to join Tiger Woods on the cover of “Tiger Woods PGA Tour 13” in the North American and European markets, respectively. Over 250,000 fans cast votes from more than 35 countries from Oct. 3-23 ...

Tags: Marketing and Sponsorship, EA Sports

10/24/11
Tebow Should See Marketability Keep Growing

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Tags: Marketing and Sponsorship, Denver Broncos

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