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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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CBS Super Bowl Ads Almost Sold Out

With Super Bowl XLVII one month away, CBS Exec VP/Sports Sales & Marketing John Bogusz said that the net "has two 30-second Super Bowl ad slots left to sell -- and those could be gone at any moment," according to Bruce Horovitz of USA TODAY. Bogusz said, "We're very, very close to being sold out ...

Tags: Super Bowl, Marketing and Sponsorship, CBS

Bubba Watson Inks Golf Apparel Deal With Oakley

Oakley today formally announced the addition of defending Masters champion Bubba Watson to its roster of golfers. Watson fills a void left by another major champion, as Rory McIlroy left the company following the '12 season and is likely to sign a long-term deal with Nike. Oakley last ...

Tags: Marketing and Sponsorship, Oakley, Nike, Callaway Golf, TaylorMade Golf

Apple Debuts Ad With Venus, Serena Williams

Apple's new iPhone 5 ad features actor Jeff Daniels talking about "how great it is not to be interrupted by a call when he's having a dream" about tennis players Venus and Serena Williams, according to Tim Nudd of AD WEEK. The spot highlights the phone's "Do Not Disturb" feature and involves " ...

Tags: Marketing and Sponsorship, Apple

Marketplace Roundup

In Oklahoma City, Kersey & Tramel note Oklahoma football coach Bob Stoops in a news conference yesterday was "asked about his recent appearance in an AT&T commercial." Stoops responded, "Hello. Give AT&T a plug right there." He said, "They approached me a few weeks before one of our off ...

Tags: Marketing and Sponsorship

ATP Launches New Global Campaign

The ATP this week is launching a new global promotional campaign to be featured throughout the ’13 ATP World Tour season, which begins with tournaments in Chennai, India; Doha, Qatar; and Brisbane, Australia. The multi-million dollar campaign features more than 70 players, including establishe ...

Tags: Marketing and Sponsorship, ATP

Chick-Fil-A Focuses On College Football Sponsorship

There are companies that hold naming-rights sponsorships for college bowl games who “seem fine with just having their name on them, doing little to use it to try to pick up new customers,” but that “can't be said" for Chick-fil-A, which has sponsored the former Peach ...

Tags: Marketing and Sponsorship

Ovechkin, Gillette Renew Endorsement Deal

Gillette has renewed its endorsement deal with Capitals LW Alex Ovechkin through ’14, coinciding with the Sochi Games. Ovechkin will continue to serve as a global ambassador for the brand, a role he has held since first partnering with Gillette in '10. IMG Senior VP & Managing Di ...

Tags: Marketing and Sponsorship, NHL, Gillette

CFB Playoff Expected To Raise Sponsor Cost

This is the next-to-last college football season in the current BCS structure, which means it also is the next-to-last season that title sponsors -- Allstate, Discover, Tostitos and Vizio -- will pay the current $15-20M a year for their bowl entitlements. Kantar Media projects that title sponsorship ...

Tags: Marketing and Sponsorship

Christmas Brings New NBA Ads

The NBA's Christmas Day marathon of games "always produces a wave of new advertisements," and Tuesday's quintuple-header "brought new spots" from Thunder F Kevin Durant and Clippers G Chris Paul, according to Ben Golliver of SI.com. Other recent spots starring Clippers F Blake Griffin and Heat F ...

Tags: NBA, Marketing and Sponsorship

Favor Hamilton Dropped By Wisconsin Group

The Wisconsin Potato & Vegetable Growers Association has "revoked its contract" with spokesperson and former U.S. Olympic runner Suzy Favor Hamilton after she confirmed she worked as an escort, according to the AP. The association's BOD cited the "moral turpitude clause in the contract, saying t ...

Tags: Marketing and Sponsorship

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