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Nike Drops Suit Against Boris Berian, Allowing Him To Sign With New Balance

Published in SportsBusiness Daily on 06 / 24 / 16

Nike has "dropped its controversial lawsuit against American runner Boris Berian," according to Jeff Manning of the Portland OREGONIAN. A day after saying in federal court that it "would suffer 'irreparable harm' if it allowed Berian to leave Nike and go instead to New Balance, Nike without elaborat...

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Tags: Marketing and Sponsorship, Nike, New Balance

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Marketplace Roundup

In Chicago, Danny Ecker noted the Bulls and Athletico Ltd. have "struck a new multiyear deal that will make the Oak Brook-based physical therapy provider the presenting sponsor of the team's practice jerseys." Athletico, a corporate partner of the team "for the past 10 years, will continue to work w ...

Tags: Marketing and Sponsorship

Travelers Extends PGA Title Sponsorship Through '24

See the Free Listing for Travelers Championship Travelers Insurance, the PGA Tour and the Greater Hartford Community Foundation this morning announced a 10-year title sponsorship extension of the Travelers Championship. The company also agreed to extend its marketing relationship with ...

Tags: Marketing and Sponsorship, Travelers, PGA Tour

England's FA Inks Wembley Sponsor Deal

The arches of Wembley Stadium "will bear corporate branding for the first time" after U.K. telecommunications firm EE yesterday signed a six-year deal with England's Football Association worth US$41.6M to sponsor the venue, according to Nic Fildes of the LONDON TIMES. It facility will "formally be c ...

Tags: Marketing and Sponsorship

Gordon Shoots Second Pepsi Prank Video

Pepsi Max and NASCAR driver Jeff Gordon are back with another disguised video , and the "target of this elaborate prank was Travis Okulski," the deputy editor of the Gawker-owned website Jalopnik, according to Justin Hyde of YAHOO. The "new mission began with a new costume for Gordon, a more ...

Tags: Marketing and Sponsorship, PepsiCo

Sponsor Brings Back "Independence" Bowl

Independence Bowl Chair Paul Pratt said Louisiana-based Duck Commander, the game's new title sponsor , was "insistent that the word 'independence' be reinstated into the game," according to Scott Ferrell of the SHREVEPORT TIMES. The game last year became known as the AdvoCare V100 Bowl , but ...

Tags: Marketing and Sponsorship, Duck Commander

Marketplace Roundup

An NBA spokesperson said that Nets C Jason Collins' jersey, which debuted last Friday, was the top seller yesterday on NBA.com "for the second straight day." Collins said, "It’s really cool. I really wasn’t thinking along those lines. But it’s really cool that all the people are in ...

Tags: Marketing and Sponsorship

A-B Pushing For Opening Day Nat'l Holiday

Anheuser-Busch and Baseball HOFer Ozzie Smith yesterday began a campaign to "support declaring opening day a national holiday by collecting 100,000 signatures in 30 days for a petition on the website WhiteHouse.gov," according to Lisa Brown of the ST. LOUIS POST-DISPATCH. Other former MLBers als ...

Tags: Marketing and Sponsorship, Anheuser Busch, MLB

Did BodyArmor SuperDrink Nix Deal With Rice?

Ravens RB Ray Rice's relationship with BodyArmor SuperDrink, which has lasted nearly a year and a half, "may have come to an end" after his arrest last week , according to Baltimore-based WBFF-Fox. All images of Rice on the company's website "had been removed" by yesterday afternoon. Rice "has endo ...

Tags: Marketing and Sponsorship, MT Bank, BodyArmor

NFL Organizes Entrepreneurial Boot Camp

A group of former and current NFLers on Sunday will convene at an NFL-produced "four-day conference in Baltimore on getting started in consumer product sales," according to Jeff Barker of the Baltimore SUN. While the NFL has "held 'boot camps' on broadcasting and other topics, this is its first focu ...

Tags: NFL, Marketing and Sponsorship

MLB Marketing Notes

In Boston, Peter Abraham reported Red Sox P Koji Uehara has "signed to promote a beer brand in Japan, Suntory Premium Malt," and has "filmed a commercial." The spot shows Uehara "sitting at a bar and drinking a glass of beer with a satisfying 'Ahhh' at the end." Uehara said that he also "wrote a boo ...

Tags: Marketing and Sponsorship, MLB

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