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Judge Dismisses Lawsuit Against NFL Over Painkiller Distribution

Published in SportsBusiness Daily on 12 / 17 / 14

A federal court judge today dismissed a lawsuit against the NFL brought by former players alleging the league failed to oversee the distribution of prescription painkillers. Judge William Alsup ruled that the lawsuit was preempted by federal labor law, as the NFL had contended, because the pl...

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07/03/12
Bernard Confident Izod Will Retain Title Sponsorship

IndyCar CEO Randy Bernard yesterday said the series’ relationship with Izod is “great” and he is “confident” the clothier will continue as the series’ title sponsor through the ‘15 season, according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. ...

Tags: Marketing and Sponsorship, IndyCar, Motorsports

07/03/12
Tarmoh: Nike Played No Role In Decision

U.S. sprinter Jeneba Tarmoh yesterday withdrew from a runoff against Allyson Felix to determine the final position on the Olympic Team in the women's 100 meters, and while both athletes are sponsored by Nike, Tarmoh insisted that the company “didn't play a role in the decision,” accordin ...

Tags: Marketing and Sponsorship, Nike

07/03/12
Upper Deck Sees Spike In LeBron Merch

Upper Deck Sports Marketing Manager Chris Carlin said that the trading card company “saw a little blip in the sales” of Heat F LeBron James collectibles after he earned the '11-12 MVP award, but winning the NBA championship “saw the floodgates really, really come open.” Carli ...

Tags: Marketing and Sponsorship, Upper Deck, Miami Heat

07/03/12
Marketplace Roundup

The PGA Tour and Shriners Hospitals for Children yesterday announced they have reached a deal to extend the organization's title sponsorship of the Shriners Hospitals for Children Open for five years, through '17. The purse will increase to $6M when the deal takes effect in '13, an increase of $1.5M ...

Tags: Marketing and Sponsorship

07/02/12
Eugene, Nike Becoming Synonymous With Track

Eugene, Ore. hosted the USA Track & Field Olympic trials in ’08, this past weekend and “may do so again in 2016," but some track watchers “argue that the trials could become too closely associated with Eugene and Nike,” according to Ken Belson of the N.Y. TIMES. The city, ...

Tags: Marketing and Sponsorship, Nike

07/02/12
Harrison Barnes Already Developing Brand

Warriors first-round draft pick F Harrison Barnes has long wanted to "create a brand for himself" since first arriving at the Univ. of North Carolina, and he already has a logo for the brand, according to Andrew Carter of the Raleigh NEWS & OBSERVER. The logo includes his initials "standing side ...

Tags: Marketing and Sponsorship

07/02/12
NRA To Title Sponsor Nationwide Race

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Tags: Marketing and Sponsorship, NASCAR

06/29/12
Web.com Looks To Increase Awareness With Deal

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Tags: Marketing and Sponsorship, Golf, PGA Tour

06/29/12
Nationals Merchandise Sales Up 60%

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Tags: Washington Nationals, Marketing and Sponsorship

06/29/12
Target Marks 10 Years With Shaun White

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Tags: Marketing and Sponsorship, Target

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