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Under Armour Releases Limited-Edition Stephen Curry Shoe To Celebrate MVP Win

Published in SportsBusiness Daily on 05 / 05 / 15

Warriors G Stephen Curry yesterday was formally named NBA MVP, and Under Armour "responded by announcing a special edition of the Curry One basketball shoe," according to Jeff Barker of the Baltimore SUN. The black, white and gold shoe is called the "MVP Limited Edition" and will launch "on Under Ar...

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Tags: Marketing and Sponsorship, Under Armour

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