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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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11/03/11
Loudmouth Launches Kids Apparel Line

Loudmouth Golf, the lifestyle apparel clothing line popularized by golfer John Daly and the Norwegian curling team, announced the launch of a kids apparel line featuring pants for girls and boys ages two to 10. The pants differ from their adult counterparts with features such as an elastic waistban ...

Tags: Marketing and Sponsorship

11/03/11
Marketplace Roundup

PGA Tour Transitions Championship Tournament Dir Kevin Krisle said that the event "will look locally and nationally to secure" a title sponsor after Transitions Optical informed the tour it will not extend its deal after next year . Krisle said, "We'll work in synch with the PGA Tour to try to ...

Tags: Marketing and Sponsorship

11/02/11
Transitions Optical Will Not Renew PGA Tampa Event

Transitions Optical notified the PGA Tour last week that it “would not renew sponsorship” of the Transitions Championship at Innisbrook Resort's Copperhead Course in Palm Harbor, Fla., when the contract expires after the event in March, according to Alex Miceli of GOLFWEEK. Transitions s ...

Tags: Marketing and Sponsorship, PGA Tour

11/02/11
Will NBA Lockout Adversely Affect Shoe Marketers?

Market research company NPD Group Chief Analyst Marshal Cohen said that basketball shoe marketers such as adidas, Nike and Under Armour, as well as national retailers such as Foot Locker, could “lose up to $500 million in sales if the 2011-12 NBA season is wiped out,” according to M ...

Tags: Marketing and Sponsorship, Nike, Adidas, NBA

11/02/11
Mark Martin Finds Part-Time Work

NASCAR driver Mark Martin is "expected to drive a part-time 2012 Sprint Cup schedule for Michael Waltrip Racing in the No. 00 Toyota currently driven by David Reutimann," according to sources cited by David Newton of ESPN.com. Sources said that team owner Michael Waltrip "likely will drive all or a ...

Tags: Marketing and Sponsorship, NASCAR

11/02/11
Marketplace Roundup

In Milwaukee, Don Walker reported Jockey Int'l is "standing by" endorser Broncos QB Tim Tebow despite his on-field struggles so far this season. Jockey Dir of PR Mo Moorman in a statement said, "Jockey’s interest in him goes beyond football. He is dedicated to community service, and ...

Tags: Marketing and Sponsorship

11/01/11
Quicken Loans To Sponsor SHR's No. 39 Car

Stewart-Haas Racing today "landed a significant new sponsorship, signing Quicken Loans to a multiyear, co-primary deal," according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The deal, which sources "valued at more than $4 million a year, will make the Detroit-based online mortgage lender the primary ...

Tags: Marketing and Sponsorship

11/01/11
Ad Sales Numbers Show Cost Of Canceling NBA Games

Newly released data shows that the total amount spent by NBA advertisers last season excluding the NBA Finals was $627.7M, a figure that networks "would be hard-pressed to match if there is a significantly altered season,” according to Lombardo & Ourand of SPORTSBUSINESS JOURNAL. Advertis ...

Tags: TBS/TNT, ESPN, Marketing and Sponsorship

11/01/11
Nike Trying To Popularize Running In China

Nike is taking a grassroots approach in China as it features the "stories of ordinary people who choose to jog city streets at night as a way to change local perceptions that the sport is boring, lonely or even a punishment," according to AD AGE. Most young people in China are "only exposed to ...

Tags: Marketing and Sponsorship, Nike

11/01/11
Marketplace Roundup

AD WEEK’s Anthony Crupi reported as the NFL begins its sixth season of “Thursday Night Football” on Nov. 10, NFL Network is “close to selling out its eight-game prime-time slate.” NFL VP/Media Sales David Pattillo said that NFLN “has sold more than 80 percent of i ...

Tags: Marketing and Sponsorship

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