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Eagles' Sponsors Santander, Acme Markets, A-B Seeing Activation Around NFC Championship

Published in SportsBusiness Daily on 01 / 19 / 18

With the Eagles on Sunday night hosting the team’s first NFC Championship since '05, team sponsors are readying activation plans. Santander, the Eagles' official retail bank, has presenting sponsorship rights for the game and will again underwrite traditional rally towels. Eagles VP/Corp...

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Tags: Marketing and Sponsorship, Philadelphia Eagles

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Marketplace Roundup

AD AGE's E.J. Schultz reported Coca-Cola has "selected UM as its lead media agency for North America, ending a review that began in the spring." The beverage giant "considered incumbent SMG's MediaVest along with other agencies that Coke works with globally, including MediaCom." Coke as part of the ...

Tags: Marketing and Sponsorship

Arizona State Debuts New Adidas FB Uniforms

Arizona State and adidas on Thursday "released the new football uniforms" for the '15 season, and the change "isn't drastic," according to Andrew Joseph of the ARIZONA REPUBLIC. This is the first year of ASU's eight-year deal with adidas to outfit the school's athletic department, and officials "c ...

Tags: Pac 12, Adidas, Marketing and Sponsorship

Fresno State Partnering With Nike For Redesign

Fresno State "will get a boost from Nike in its efforts to expand and elevate" its brand on a national level, as school officials are working with the company to create uniforms and apparel that has a "very good chance to catch the eye of the players and fans and pique the curiosity of recruits," ac ...

Tags: Marketing and Sponsorship, Nike

Rahal To Sport Ohio State-Themed Helmet

Verizon IndyCar Series driver Graham Rahal during Sunday's race at the Mid-Ohio Sports Car Course will don "what amounts to a replica of an Ohio State football helmet," according to Tim May of the COLUMBUS DISPATCH. The helmet was designed by Austin Polen, while OSU Football Dir of Player Personnel ...

Tags: Marketing and Sponsorship, IndyCar

Ticketing Co. Debuts New Program For Three Teams

S.F.-based mobile ticketing company Gametime has created a new reward program in which users who attend three winning home games for the Astros, Pirates or Royals during August using Gametime tickets will receive a credit of $5 per ticket toward future purchases. The company’s High Five$ progr ...

Tags: Marketing and Sponsorship

Brands Activating At U.S. Open Of Surfing

Learn more about World Surf League The Vans U.S. Open of Surfing is taking place in Huntington Beach, Calif., through Sunday, and some companies are using the event's festival site as a way to "tap into a youth market with unique marketing tactics and personal experiences intended to mak ...

Tags: Marketing and Sponsorship, Vans

Six-Year-Old Skateboard Prodigy Racks Up Sponsors

Six-year-old skateboarder Fox Rio Brunner has experienced a "meteoric rise" in the sport despite taking it just a year ago, and while his parents are "grateful for the sponsors he has ... they want to limit his corporate exposure," according to Geoff Baker of the SEATTLE TIMES. Brunner's sponsor ...

Tags: Marketing and Sponsorship

Bridgestone, NHL Renew Sponsor Deal

The NHL has signed a five-year North American renewal with Bridgestone, which will keep the tire maker as the title sponsor of the Winter Classic as well as the official tire of the NHL. Financial terms of the deal were not disclosed. In addition to the continuation of its Winter Classic deal, Bridg ...

Tags: Marketing and Sponsorship, NHL, Bridgestone

SHR Talking To Multiple Sponsors For Danica

Stewart-Haas Racing hopes to have a deal done "by the end of summer" for at least two, and maybe three, companies that will "step in and sponsor Danica Patrick's No. 10 Chevrolet" next year in the Sprint Cup Series, according to NBC Sports' Nate Ryan. SHR "hopes to announce those deals concurrently ...

Tags: Marketing and Sponsorship

NBA Signs Marriott For International Games

The NBA has signed a sponsorship deal with Marriott that makes the company the official hotel of several int'l NBA events throughout the ‘15-16 season. The deal begins in Johannesburg, South Africa, for the upcoming NBA Africa Game on Saturday and also includes the '15 NBA Canada Series that f ...

Tags: Marketing and Sponsorship, NBA, Marriott

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