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Seahawks' Russell Wilson Clarifies Comments On Recovery Water After Seeing Backlash

Published in SportsBusiness Daily on 08 / 28 / 15

Seahawks QB Russell Wilson on Thursday said his comments to Rolling Stone about how Reliant Recovery Water helped him recoup from a concussion  during the NFC Championship game were "perceived wrong," according to Bob Condotta of the SEATTLE TIMES. Wilson said, "I did not have a concussio...

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Tags: Marketing and Sponsorship, Seattle Seahawks

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Longines Signs Deal To Sponsor Kentucky Oaks

The 139th Kentucky Oaks will be run Friday as the Longines Kentucky Oaks, under a five-year sponsorship agreement between Churchill Downs Inc. and the Swiss watchmaker. It is the first sponsorship for the Oaks, which draws crowds of more than 100,000 to Churchill Downs and features the best three-ye ...

Tags: Marketing and Sponsorship, Churchill Downs Inc.

Talks Between Wells Fargo, PGA Tour Ongoing

Negotiations between Wells Fargo and the PGA Tour "are continuing with the goal of signing a five-year deal" that will keep the Wells Fargo Championship, which takes place this week, in Charlotte through '19, though no official agreement has been reached, according to Ron Green Jr. in a special to t ...

Tags: PGA Tour, Wells Fargo, Marketing and Sponsorship

ESPN The Mag Integrating Coors Light Logo

ESPN The Magazine is “taking a page from electronic media by letting an advertiser incorporate its logo into editorial content,” according to Emma Bazilian of ADWEEK. Starting with the magazine's 15th anniversary issue this week, ESPN “will run an editorial sidebar bearing the word ...

Tags: ESPN, Marketing and Sponsorship

Cam Newton Gives Heavy Input On Belk Line

Panthers QB Cam Newton acknowledges that he is “not literally sketching looks" for his new clothing line at Charlotte-based Belk department store , but said that he “gives lots of input on things like color palettes, pattern designs and even details like choosing the right buttons or zi ...

Tags: Marketing and Sponsorship, Carolina Panthers

Marketplace Roundup

In Chicago, Joe Cowley wrote adidas has been "smart to stay under the radar" with its sponsorship of Bulls G Derrick Rose during his recovery from a torn ACL. Chicago-based marketing firm IEG Senior VP/Content Strategy Jim Andrews said, "If you’re Adidas, you know there is some negative becaus ...

Tags: Marketing and Sponsorship

Chick-Fil-A Surprised By Bowl Name Change

Chick-fil-A apparently was "surprised by word of an impending name change” to the Atlanta-based bowl game it title sponsors as part of the game's acceptance to the College Football Playoff rotation, according to Tim Tucker of the ATLANTA JOURNAL-CONSTITUTION. Chick-fil-A Exec VP & ...

Tags: Marketing and Sponsorship

Free Pizza Promo Pays Dividends For Reds Fans

Cincinnati-based restaurant LaRosa's Pizzeria has "handed out more than $100K in free pizza this month as a result" of the company's promotion with the Reds that gives fans a "free small pizza in exchange for their ticket stub when the Reds strike out 11 batters at a home game," according to Sam Ga ...

Tags: Marketing and Sponsorship, Cincinnati Reds

Wheels & Deals

In Indianapolis, Curt Cavin reports Panther DRR -- or Dreyer & Reinbold Racing -- will “cease operations” after the Indianapolis 500 “unless something close to a miracle happens.” Sources confirmed that the team “owned by Dennis Reinbold and Robbie Buhl have decided ...

Tags: Marketing and Sponsorship, Motorsports

Marketplace Roundup

Tennis player Maria Sharapova said of her Sugarpova candy line, “I want this to be the best gummy brand in the world. When I thought about the idea, I did a lot of Internet research on candies, and I asked my friends: ‘What's your favorite gummy candy?’ They would never mention a b ...

Tags: Marketing and Sponsorship

Zurich Extends Sponsorship Of PGA Tourney

Zurich Insurance Group, title sponsor of this week's PGA Tour Zurich Classic of New Orleans, has extended its deal through '19. Zurich's relationship with the Tour, established in '05, was set to expire next year. Title sponsorships for Tour events with its broadcast TV partners -- CBS has this one ...

Tags: Marketing and Sponsorship, PGA Tour

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