Featured Story

Making A Return Call: AT&T Renews Partnership With MLS, U.S. Soccer

Published in SportsBusiness Daily on 07 / 20 / 17

AT&T has renewed its partnerships with MLS, U.S. Soccer and the Mexican National Team's U.S. tour. AT&T has been a partner of the properties for at least eight years. As part of its deal with MLS, AT&T will become presenting sponsor of the final day of the regular season, known as Decisi...

Read More

Tags: Marketing and Sponsorship, MLS, ATT

More Stories

Under Armour Focusing On Fitness Apps

Under Armour has been "spending big to buy developers of apps to monitor personal fitness, aiming in the short term to sell more shirts and shoes," according to Sara Germano of the WALL STREET JOURNAL. UA Founder, Chair & CEO Kevin Plank said that he ultimately "envisions a time when cloth ...

Tags: Marketing and Sponsorship, Under Armour

NASCAR Race Makes Title Sponsor's Site Crash

U.S. Air National Guard Major Dan Rooney, whose non-profit organization Folds of Honor was co-title sponsor of yesterday's Sprint Cup Series race in Atlanta, said that shortly after the Fox broadcast began, the organization's merchandise website "crashed after receiving heavy traffic," according to ...

Tags: Marketing and Sponsorship, NASCAR

PBR, Sonic Partner For Remainder Of '15

The PBR today is expected to announce a partnership with Sonic Drive-In that makes it the first official QSR of the PBR and its Built Ford Tough Series. The deal, which was negotiated in-house, is for one year with an option to extend, PBR Chair & CEO Jim Haworth said. The partnership began at t ...

Tags: Marketing and Sponsorship, PBR, Sonic

Marketplace Roundup

BLOOMBERG NEWS' Hammond & Kirchfeld cited a source as saying that Hillerich & Bradsby Co., the parent of Louisville Slugger, "is exploring a sale and has spoken with buyers" including Finland-based Amer Sports Oyj, about a deal. The source added that the family-owned business "is likely ...

Tags: Marketing and Sponsorship

Ovechkin Signs With Fanatics Authentic

Capitals RW Alex Ovechkin has signed an exclusive memorabilia deal with Fanatics Authentic, becoming the first NHLer to sign such a deal with the company. Other Fanatics memorabilia exclusives include Broncos QB Peyton Manning, Pro Football HOFer Jim Brown, Rangers 1B Prince Fielder, Red Sox DH Davi ...

Tags: Marketing and Sponsorship

Kingsford Charcoal Bags To Feature O'Bannon

Kingsford Charcoal on Thursday "unveiled special-edition bags of charcoal trolling the NCAA," featuring an image of former UCLA basketball player Ed O'Bannon, according to Jeff Eisenberg of YAHOO SPORTS. O'Bannon, who last August "won a lawsuit challenging the NCAA's unwillingness to pay athletes f ...

Tags: Marketing and Sponsorship, NCAA

Freddie Jacobson Debuting Three Microbrews

Golfer Freddie Jacobson is using this week's PGA Tour Honda Classic "to launch three brands" made by Florida-based Golf Beer Brewing Company that are "named for Jacobson and two of his closest friends on the Tour, Graeme McDowell and Keegan Bradley," according to Garry Smits of the FLORIDA TIMES-UNI ...

Tags: Marketing and Sponsorship, PGA Tour

Athletes Enlisted To Push Fruits, Veggies

A campaign from the Partnership for a Healthier America launched Thursday has enlisted Warriors G Stephen Curry, Giants WR Victor Cruz, Panthers QB Cam Newton and 49ers QB Colin Kaepernick, among other celebs, "to shill for fruits and vegetables," according to Candice Choi of the AP. The ca ...

Tags: Marketing and Sponsorship

Chelsea, Yokohama Strike Jersey Deal

Tokyo-based Yokohama Rubber "is to become Chelsea’s new shirt sponsor" in a deal believed to be worth $308M (all figures U.S.), making it the second most lucrative jersey deal in EPL history, according to Owen Gibson of the GUARDIAN. Neither Chelsea nor Yokohama "would confirm the figures invo ...

Tags: Marketing and Sponsorship, Chelsea

Bumgarner Tops All MLB Merch Sales

Giants P Madison Bumgarner leads all MLBers in merchandise (jerseys, t-shirts, etc.) sold on Fanatics.com since Jan. 1. Rounding out the top three are Angels CF Mike Trout and Bumgarner's teammate, C Buster Posey. NL players make up seven of the top 10. Also, all players in the top five -- Bumgarner ...

Tags: Marketing and Sponsorship, MLB

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug