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Serena Draws Praise For Nike Outfit At Wimbledon; Other Players Aren't So Lucky

Published in SportsBusiness Daily on 06 / 29 / 16

Serena Williams' outfit yesterday "stole the show" during her first-round match at Wimbledon, as she "emerged in a high-collared dress with a tight bodice that flowed into a pleated skirt," according to Chris Chase of FOXSPORTS.com. Williams' look was a "nice coup for Nike, which entered Wimble...

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Tags: Marketing and Sponsorship, Wimbledon, Nike

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Peak Puts BlueDEF Name On PBR Velocity Tour

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Tags: Marketing and Sponsorship

Wilson's MLB Rangers Jersey, T-Shirt Hot Sellers

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Tags: Texas Rangers, MLB, Marketing and Sponsorship, Seattle Seahawks

Verizon, IndyCar Nearing 10-Year Title Deal

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Tags: Marketing and Sponsorship, Verizon, IndyCar

Manziel Signs Multiyear Deal With Nike

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Tags: Marketing and Sponsorship, Nike

LeBron James Complains About Sleeved Jerseys

The Heat and Spurs on Thursday wore short-sleeved jerseys as part of the NBA's Noches éne•bé•a Series, and Heat F LeBron James following the game said his "poor performance may have been a result of his uniform," according to Shandel Richardson of the South Florida SUN-S ...

Tags: Marketing and Sponsorship, Adidas, NBA

Adidas Unveils Postseason Jerseys For 10 Schools

adidas on Thursday unveiled the Made in March Uniform System for the '14 NCAA men's basketball postseason. Baylor, UCLA, Cincinnati and Louisville will wear short-sleeve versions of the uniforms, while Indiana, Kansas, Michigan, Notre Dame, Tennessee and Wisconsin will wear sleeveless jerseys. The u ...

Tags: Adidas, Marketing and Sponsorship, NCAA

Puma Uses Holy Day "Stunt" To Reveal Jersey

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Tags: Puma, Marketing and Sponsorship, FIFA World Cup

Sponsors Release Paralympic-Themed Ads

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Tags: Marketing and Sponsorship

Stewart Dishes On New Mobil 1 Web Series

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Tags: Marketing and Sponsorship, NASCAR

Sequel To "Shaq Fu" Video Game In The Works

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Tags: Marketing and Sponsorship

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