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Eli Manning, Tony Romo Get Rob Lowe Treatment In DirecTV's Sunday Ticket Spots

Published in SportsBusiness Daily on 07 / 27 / 15

DirecTV launched the latest spots to promote its NFL Sunday Ticket package, and Giants QB Eli Manning appears in one spot "as 'Bad Comedian Eli Manning,' which follows the same format as the popular Rob Lowe commercials," according to John Healy of the N.Y. DAILY NEWS. Manning's character "appe...

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Tags: Marketing and Sponsorship, DirecTV, NFL

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Brands Carefully Ambush March Madness

With March Madness “just getting under way, several savvy marketers already are trying to get a digital piece of it without the huge expense of sponsorship or in-game advertising,” according to Bruce Horovitz of USA TODAY. Brands including Pizza Hut, Hormel's Spam and Hooters are & ...

Tags: Marketing and Sponsorship, NCAA

Nike Shoes On 52 Men's Tourney Teams

Nike and its affiliated brands sponsor 52 of the 68 teams in the NCAA men’s basketball tournament, equaling last year's tourney. THE DAILY's annual breakdown of the shoe and apparel brands worn in the tourney shows there are 48 schools that wear Nike shoes, while four teams wear Jordan B ...

Tags: Marketing and Sponsorship, Nike, Adidas, Under Armour

Gordon Discusses Pepsi Max Viral Video

NASCAR driver Jeff Gordon yesterday spoke about the reaction to his  recent Pepsi Max viral video and said, “Everywhere I look -- on my Twitter account, Facebook, every place I've been this week running into fans or just people that maybe don’t follow racing -- [they] are going cra ...

Tags: Marketing and Sponsorship, PepsiCo, NASCAR

EA Attorneys Point To Recent WWE Court Win

Electronic Arts is awaiting a ruling from the U.S. Court of Appeals for the Ninth Circuit as to whether it infringed on Jim Brown’s and Sam Keller’s images by using them in video games, but attorneys for the company have pointed the court to a recent court victory for World Wrestlin ...

Tags: Marketing and Sponsorship, Electronic Arts

Adidas Achieving Goal With New Jerseys

adidas' adiZero uniforms that several teams are wearing during conference tournaments this week are drawing a large response from fans, and if adidas "wanted a reaction, they got one," according to ESPN's Digger Phelps. The jerseys are being worn during the postseason by Baylor, Cincinnati, Kansas, ...

Tags: Marketing and Sponsorship, Adidas

Chase Inks Deal With Tampa Venue

JPMorgan Chase has signed on to sponsor the Tampa Bay Times Forum in a multiyear deal that also makes the company the official bank, credit card, financial services partner, ATM provider and community partner of the Lightning and AFL Storm. The partnership began with Thursday’s home game again ...

Tags: Marketing and Sponsorship, JPMorgan Chase, Tampa Bay Lightning

Chipotle's Celebrity Card Program Brings Exposure

Fast casual QSR Chipotle Mexican Grill has long been a popular spot among consumers, and the company's celebrity card program now has assembled an array of unofficial endorsers, including several prominent athletes. The strategy, known in the marketing industry as celebrity seeding, is neither secre ...

Tags: Marketing and Sponsorship

San Diego Triathlon Gets Title Sponsor

USA Triathlon and Lagardère Unlimited have agreed to a partnership that makes Finland-based fitness training system Omegawave the title sponsor of next month's event in San Diego. The Omegawave World Triathlon San Diego will be held April 18-20. Lagardère brokered the deal for the ...

Tags: Marketing and Sponsorship

Marketplace Roundup

Former MLBer Pedro Martinez was in Boston on Wednesday for a commercial shoot with Jordan's Furniture President Eliot Tatelman. The shoot with Cramer Productions was to produce TV and radio spots that will feature Pedro and Tatelman. The new series of Jordan's commercials will air in the Boston and ...

Tags: Marketing and Sponsorship

Vodafone To End F1 Sponsorship After Season

Long-time F1 sponsor Vodafone will “pull out of the sport at the end of the season after a review of its marketing strategy,” according to Thomas & Blitz of the FINANCIAL TIMES. Sources said that Vodafone has paid as much as $75M annually for a sponsorship package centered "on the Mc ...

Tags: Marketing and Sponsorship, Formula One

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