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Subway Breaks Into EPL, Signing A Multiyear Sponsorship Deal With Liverpool FC

04 / 23 / 14

EPL club Liverpool FC today announced a multiyear deal with Subway that will see the sandwich chain break into the league. To begin the deal, Subway has sent its range of law-fat subs to participants on Liverpool FC Foundation programs all week ( LFC ). MARKETING WEEK's Lara O'Reilly notes Subw...

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Tags: Liverpool, Marketing and Sponsorship, Subway

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NBA Advertisers Not Running For The Hills Yet

The NBA canceled all November games, but ad spending on the NBA “is heavily back-loaded to the second half of the season and the playoffs, when ratings and fan interest surge,” according to Dan Hirschhorn of AD AGE. ESPN is “shifting early-season ad dollars into its menu of college ...

Tags: Marketing and Sponsorship, NBA

Adrian Gonzalez On Cover For "MLB 12 The Show"

Sony yesterday named Red Sox 1B Adrian Gonzalez the cover athlete for "MLB 12 The Show" video game. The cover is Gonzalez’s first, and he will become the spokesperson for the franchise and assist in the consultation and integration of the marketing campaign ( Sony ). In Boston, Brendan Lynch n ...

Tags: Marketing and Sponsorship, Sony

Fox Selling Plenty Of Ads For First UFC Fight

Fox has had "no trouble selling ads in and around" Saturday's UFC fight featuring Cain Velasquez and Junior Dos Santos, the first MMA bout to air on broadcast TV in primetime, according to Anthony Crupi of AD WEEK. Fox Cable Sports Exec VP/Ad Sales Todd Siegel said, "We sold out ...

Tags: Marketing and Sponsorship, UFC, Fox

Pacquiao's Sponsor Portfolio Continues To Grow

Manny Pacquiao already is "boxing’s undisputed champion pitchman, with an endorsement portfolio that puts him in a league with stars from major league team sports," according to Morgan Campbell of the GUELPH MERCURY. BusinessWeek magazine in January "ranked Pacquiao 24th on its Power 100 list ...

Tags: Marketing and Sponsorship

Tim Thomas Inks First Endorsement Deal

Arbella Insurance Group has signed Bruins G Tim Thomas “to his first endorsement deal,” and he “will star in a marketing campaign" for the Massachusetts-based company starting in January, according to Greg Turner of the BOSTON HERALD. The deal is Arbella’s “first a ...

Tags: Marketing and Sponsorship, Boston Bruins

Marketplace Roundup

The latest public surveys from Nielsen and E-Poll Market Research, a tracker of public perceptions of athletes and other celebrities, show that Eagles QB Michael Vick “still stands as the least liked player in the NFL.” The poll found that “a full 60% of respondents” said Vic ...

Tags: Marketing and Sponsorship

Best Buy Returning To Super Bowl

Best Buy has “purchased one 30-second spot, marking the second time in its 45-year history that it will advertise during the Super Bowl,” according to Natalie Zmuda of AD AGE. The retailer made its Super Bowl debut during last year's game. Best Buy CMO Barry Judge said that the company & ...

Tags: Marketing and Sponsorship, Best Buy

Visa Offering Trip To Super Bowl XLVI In Promo

Visa has launched an "extensive campaign" for the '11-12 NFL season that centers on a sweepstakes offering a Visa cardholder "a chance to attend Super Bowl XLVI in Indianapolis on Feb. 5 with 10 of his or her family and friends," according to Stuart Elliott of the N.Y. TIMES. Cardho ...

Tags: Marketing and Sponsorship, NFL, Visa

NFL House To Host Super Bowl Partners

The NFL is “moving forward on a new level of league-administered hospitality called NFL House -- a high-end, drop-in facility for business partners that will operate from Thursday through Sunday of Super Bowl week in Indianapolis,” according to Terry Lefton in this week’s SPORTSBUS ...

Tags: Marketing and Sponsorship, NFL, Football

Pressure Mounting On LOCOG Sponsor Dow

Former London Olympics Minister Tessa Jowell and U.K. Home Affairs Select Committee Chair Keith Vaz yesterday “held private talks” with LOCOG CEO Sebastian Coe, who “was asked to justify the [US$11.2M] deal with the Dow Chemical Company, which has been accused of failing to address ...

Tags: Marketing and Sponsorship

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