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IOC In Talks With Several TOP Sponsors About Olympic Channel Ad Packages

Published in SportsBusiness Daily on 07 / 28 / 16

The IOC is selling advertising packages to its current worldwide sponsors to fund the startup Olympic Channel. No deals are finalized, but the IOC is in advanced discussions with several brands, said IOC Managing Dir of TV & Marketing Services Timo Lumme. Execs hope to sell up to six &ldquo...

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Tags: IOC, Marketing and Sponsorship

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