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Fox Sports To Make Strong Pitch At Next Month's Upfront Behind NFL, CFB, World Series

Published in SportsBusiness Daily on 04 / 21 / 17

There is about a month before Fox presents its '17-18 upfront slate to advertisers, and the company's sports division "would like media buyers to start looking ahead to the fall," when its NFL, college football and World Series coverage "make the net a must-buy for marketers looking to reach the gre...

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Tags: Fox, Marketing and Sponsorship

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Target Moves To Sponsor One IndyCar Entry

Target for its Chip Ganassi Racing deal "will go from two sponsored IndyCar entries to just one in 2015 as the retailer shifts spending to promoting its drivers," according to Jenna Fryer of the AP. Target in the Verizon IndyCar Series will now solely sponsor Scott Dixon's No. 9 car. It also sponsor ...

Tags: Target, NASCAR, IndyCar, Marketing and Sponsorship

Westbrook Stars In Latest Foot Locker Ad

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BTN Launching Branding Campaign

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Tags: Big Ten Network, Marketing and Sponsorship

DeVry Signs On As MiLB Partner

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Tags: Marketing and Sponsorship, MiLB

NJIT Enjoys Merchandise Boost After Michigan Win

Fans of Big Ten schools, including Ohio State and Michigan State, have “snapped up NJIT gear” following the school’s 72-70 win over Michigan in men’s basketball on Saturday “to rub the humiliating loss in the faces of their Wolverines-loving friends,” according to ...

Tags: Marketing and Sponsorship

Marketplace Roundup

The WALL STREET JOURNAL's Rachel Bachman notes in an era when many athletes "have become obsessed with nutrition," Packers QB Aaron Rodgers' routine of drinking grape or orange soda after every game "reveals a surprising truth: Many high-level athletes not only drink the occasional soda, they use it ...

Tags: Marketing and Sponsorship

ESPN To Sell Ads Via Web-Based Auction

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Tags: Marketing and Sponsorship, ESPN

Univ. Of Oregon Signs With Fermata

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Tags: Marketing and Sponsorship

NFL Off-Field Issues Have Marketers Shying Away

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Ad Age Names UA Marketer Of The Year

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