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Michael Phelps Makes Return To The Pool Today, But Swimwear Brand Unknown

04 / 24 / 14

Michael Phelps is returning to the pool today , but no one knows what he is going to wear. The Olympic swimmer's endorsement deal with Speedo ended at the end of last year, and they have parted ways. He had worn Speedo in competition since signing with the company in '01. Speedo confirmed that the ...

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Tags: Marketing and Sponsorship

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11/15/11
Kellogg's Inks Sponsorship Deal With USA Gymnastics

Kellogg Co. and USA Gymnastics yesterday announced a three-year partnership in which Kellogg will become the title sponsor of both the '12 Kellogg’s Tour of Gymnastics Champions, a 40-city national tour featuring Team USA, and the '12 Kellogg’s Pacific Rim Gymnastics Championships. ...

Tags: Marketing and Sponsorship, Kellogg

11/15/11
Should NCAA Ban Temporary Sponsor Signage?

The time has come for a school or conference "to propose NCAA legislation banning the use of signs that are not a permanent part of the playing surface" during college basketball games, according to Seth Davis of SI.com. Michigan State F Branden Dawson escaped a serious injury after slipping on the ...

Tags: Marketing and Sponsorship

11/15/11
Marketplace Roundup

MARKETING WEEK’s Suzanne Bearne reports Castrol has “extended its contract with Real Madrid and Portugal star Cristiano Ronaldo for a further two years.” Ronaldo “first signed with the motor performance brand” in September ’09. The partnership has seen the soccer ...

Tags: Marketing and Sponsorship

11/14/11
Hyundai Returning As Super Bowl Advertiser

Hyundai President & CEO John Krafcik Friday said that the automaker is "returning to the Super Bowl in a big way this year," according to Brent Snavely of the DETROIT FREE PRESS. Hyundai in total "has purchased three minutes worth of commercials that will air" on NBC&nbs ...

Tags: Marketing and Sponsorship

11/14/11
Ads Pulled From PSU Football Games

About a "half-dozen advertisers have pulled commercials from ESPN's broadcasts of coming" Penn State Univ. football games as a result of the child sexual abuse scandal surrounding the university, according to a source cited by Suzanne Vranica of the WALL STREET JOURNAL. One media-time buyer said, "I ...

Tags: Marketing and Sponsorship

11/14/11
Northern Rock Ends Newcastle Deal

Newcastle-based bank Northern Rock has "ended its sponsorship deal" with EPL club Newcastle United, according to BBC.co.uk. The US$15.9M deal "was  renewed in January last year and was due to last four years." It included a clause "allowing the bank to get out after two years, which it has now ...

Tags: Marketing and Sponsorship

11/14/11
Ad Monitor For Debut Of "UFC On Fox"

The U.S. Marine Corp. and Verizon led all advertisers with three spots each during the  debut of “UFC on Fox” Saturday night. The U.S. Marines Corp. had the most air time overall, with two 30-second ads and one 60-second spot. Verizon aired two 15-second commercials and a 30- ...

Tags: Marketing and Sponsorship, UFC

11/11/11
Cars.com Drops Out Of ESPN's Penn State Telecast

Cars.com "has withdrawn its presenting sponsorship of Saturday afternoon college football on ESPN for the next two weeks" in the wake of Penn State's sexual abuse scandal, according to ESPN’s John Anderson. ESPN is scheduled to air Nebraska-Penn State this Saturday at noon ET and Penn St ...

Tags: Marketing and Sponsorship

11/11/11
Fuse Science Inks Deal With Tiger Woods

Fuse Science today announced a five-year endorsement deal with Tiger Woods that is interesting for reasons well beyond the marketing rehabilitation of an athlete who once ruled the endorsement game. The deal covers both the sports nutrition and energy categories, the latter of which once provided Wo ...

Tags: Marketing and Sponsorship

11/11/11
Busch Will End Season Without M&Ms

Mars and Joe Gibbs Racing Thursday night announced that M&Ms "will not sponsor Kyle Busch for the final two" NASCAR Sprint Cup Series races of '11 "but will sponsor him for the 2012 season," according to Bob Pockrass of SCENEDAILY.com. Busch, who "was benched by NASCAR for the Cup race ...

Tags: Marketing and Sponsorship, NASCAR

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