Featured Story

Cubs, MLB Sue Merchandise Vendors Around Wrigley Field For Trademark Infringement

Published in SportsBusiness Daily on 09 / 23 / 16

The Cubs are "coming down hard" on merchandise vendors in Chicago, as the team and MLB on Thursday filed a lawsuit "against a group of vendors selling knock-off Cubs apparel around Wrigley Field," according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. The league and team allege that "dozens...

Read More

Tags: Marketing and Sponsorship, Chicago Cubs

More Stories

06/05/14
Dempsey Tops MLS Jersey Sales

Sounders F Clint Dempsey has the best-selling jersey on MLSgear.com and MLSGearCanada.ca since the beginning of the '14 season. Dempsey moved to the front after signing with the Sounders last August and is joined on the list by eight other players that will compete in the FIFA World Cup. Galax ...

Tags: Marketing and Sponsorship, MLS

06/05/14
"Madden" To Feature Kaepernick's Tattoos

EA Sports last night released the first official screenshot from the forthcoming “Madden NFL 15,” showing 49ers QB Colin Kaepernick. The photo notably shows Kaepernick’s tattoos, an element that has not been present in “Madden” on any player in the game historically. Co ...

Tags: EA Sports, Marketing and Sponsorship

06/05/14
49ers' Davis Speaks About Fantex IPO

49ers TE Vernon Davis received $4M through his Fantex IPO, but he said that the deal was about “more than money,” according to William Alden of the N.Y. TIMES. The $4M total, which “implied” a $42M valuation of Davis’s future income, "sold 421,100 shares" and raised $4 ...

Tags: Marketing and Sponsorship, Fantex

06/05/14
Cowboys Add Forest Park Marketing Deal

Dallas-based Forest Park Medical Center has “entered a partnership” with the Cowboys in a deal that “gives the hospital a slew of marketing and promotional rights surrounding” the team, according to Bill Hethcock of the DALLAS BUSINESS JOURNAL. As part of the deal, Forest Par ...

Tags: Marketing and Sponsorship, Dallas Cowboys, NFL

06/04/14
NHL Merch Sales Strong Heading Into Final

The Stanley Cup Final begins tonight, but the league’s licensees and retailers are already smiling. As would be expected, “if-win" orders for championship-licensed product heavily favor the Rangers. Still, the league has already seen sales more than double from last year during the playo ...

Tags: Marketing and Sponsorship, NHL

06/04/14
Newton Stumps For "Madden" Vote

EA Sports' "Madden NFL 15" cover vote is down to Panthers QB Cam Newton vs. Seahawks CB Richard Sherman, and Newton "called out Sherman in a 2 1/2-minute video posted to YouTube on Monday," according to Jonathan Jones of the CHARLOTTE OBSERVER. Newton, who is in the cover vote finals for the se ...

Tags: Marketing and Sponsorship, NFL, EA Sports

06/04/14
Angie's List Signs On With Indy GP

Online consumer-review service Angie’s List has "cut a deal to become the title sponsor" of the Verizon IndyCar Series Grand Prix of Indianapolis through '16, and plans to "help pack the stands with 5,000 of its own spectators," according to Mason King of the INDIANAPOLIS BUSINESS JOURNAL. Ang ...

Tags: Marketing and Sponsorship, Verizon, IndyCar

06/04/14
Call 811 Enjoying Boost From California Chrome Deal

Virginia-based nonprofit Common Ground Alliance "paid $30,000 to have its 'Call 811' logo emblazoned down the right pant leg" of California Chrome jockey Victor Espinoza during the Kentucky Derby, and "after appealing to its members, it was able to secure $89,000 to keep the Chrome placement" throug ...

Tags: Marketing and Sponsorship, Horse Racing

06/03/14
Mickelson's Sponsors Sticking By Him

None of Phil Mickelson's top sponsors have "shown any signs of cutting ties" with the five-time major winner despite him being the target of an insider trading investigation, according to Rachel Abrams of the N.Y. TIMES. KPMG, which has its logo featured on Mickelson's hat, issued a statement yester ...

Tags: Marketing and Sponsorship

06/03/14
MLB Could Expand Vine Ad Campaigns

MLB and Bank of America “kicked off” a Vine-related marketing campaign on Memorial Day “thanking members of the U.S. armed forces” for their service, according to Mike Shields of the WALL STREET JOURNAL. BofA Senior VP/Enterprise, Consumer and Global Wealth & Investment M ...

Tags: Marketing and Sponsorship, MLB, Bank of America

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug