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Chips & Putts: McIlroy Experimenting With TaylorMade Clubs In Wake Of Nike's Departure

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The AP's Doug Ferguson noted Rory McIlroy is "replacing his Nike driver and two fairway metals this week" with TaylorMade equipment while playing at the WGC-HSBC Champions as he "begins to search for new equipment" after the company in August announced that it is stepping out of the golf equip...

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Tags: Marketing and Sponsorship, Golf

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Marketers Weigh In On WC Players Marketability

Upon the U.S. team's exit from the FIFA World Cup on Tuesday, the marketability of team members likely reached its crescendo -- at least for the near future. Accordingly, THE DAILY conducted a roundtable Q&A with four marketing experts regarding how things will play out from a sponsorship perspe ...

Tags: Marketing and Sponsorship, FIFA World Cup, MLS

Federer: Wimby "Too Strict" On All-White Attire

Roger Federer said that Wimbledon's "tighter enforcement of its all-white clothing policy for players is 'too strict,'" according to   the AP. There have "been complaints this year from some players over the more stringent regulations that include undergarments, the amount of colored trim ...

Tags: Wimbledon, ATP, WTA, Marketing and Sponsorship

Kryrgios' Brand Could Attract Youth Market

While Australian tennis player Nick Kyrgios is already signed with Yonex and Nike, his “image as a confident, Tweet-happy athlete blessed with extraordinary talent will have huge appeal for companies seeking to tap into lucrative youth markets” after his “electrifying run at Wimble ...

Tags: Marketing and Sponsorship

Haas Automation To Sponsor F1's Scuderia Team

Haas Automation has signed on to sponsor F1's Scuderia Ferrari team for the remainder of the '14 season and the entirety of the '15 season. Financial terms of the agreement were not available. Haas’ logo will be featured on the sidepods of the Ferrari cars beginning this weekend at the British ...

Tags: Marketing and Sponsorship, Formula One

GOP Complains About NASCAR Sponsorship

The Republican Party of Florida on Wednesday filed a complaint with the Florida Elections Commission against Democratic gubernatorial contender Charlie Crist, accusing him of "violating campaign-finance laws" by sponsoring a car in Saturday's NASCAR Sprint Cup Series Coke Zero 400, according to Skyl ...

Tags: NASCAR, Marketing and Sponsorship

Coke Leery Of Pepsi Ads Near Daytona

There will be both Coca-Cola and Pepsi signage near the grounds at Daytona Int'l Speedway for this Saturday’s NASCAR Sprint Cup Series Coke Zero 400, but Coke "obviously doesn't want Pepsi signs around,” according to Bob Pockrass of SPORTING NEWS. However, there is something that Coke an ...

Tags: Marketing and Sponsorship, Daytona International Speedway, Coca-Cola, PepsiCo

PGA Tour, Caddies Sparing Over Sponsorships

A potential showdown "is brewing between the PGA Tour and the association that represents the majority of the circuit’s caddies," according to Rex Hoggard of GOLFCHANNEL.com. A letter dated June 17 from the Association of Professional Tour Caddies to the Tour has "requested clarification over ...

Tags: PGA Tour, Marketing and Sponsorship

PRCA Signs Two-Year Deal With Weather Guard

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Tags: Marketing and Sponsorship

Marketplace Roundup

The organizing committee for the ‘18 Pyeongchang Games on Wednesday signed its second sponsor, inking a deal with U.S.-based outdoor retailer The North Face. The deal comes one day after Pyeongchang signed its first domestic sponsor, South Korean telecom firm KT Corp. The signing of The North ...

Tags: Marketing and Sponsorship

BHP Billiton To Sponsor Dynamo Jerseys

The Dynamo and Australia-based BHP Billiton have entered a partnership that makes the global resources company the exclusive jersey sponsor and premier partner of the franchise. The Dynamo will debut jerseys featuring BHP Billiton for Friday’s home game against the Red Bulls. The partner ...

Tags: Marketing and Sponsorship, Houston Dynamo, MLS

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