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NBC Launches NASCAR Coverage With New Advertising Partners, Creative Approaches

Published in SportsBusiness Daily on 07 / 02 / 15

Promising to approach NASCAR with a fresh set of eyes from a production and commentary perspective, NBC Sports has taken the same approach with ad sales, finding new partners and approaches as its NASCAR coverage launches this weekend. The net, which kicks off its 10-year, $4.4B NASCAR deal with Sat...

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Tags: Marketing and Sponsorship, NBC, NASCAR

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Nike CEO Discusses New Kids Program

Nike on Thursday announced that it would donate $50M "toward a 'Let's Move Schools' program, which seeks to increase physical activity among America's youth," and ESPN.com's Darren Rovell conducted a Q&A with Nike CEO Mark Parker on the topic as well as other issues involving the company. Below ...

Tags: Nike, Marketing and Sponsorship

Adidas' New College BB Jerseys Largely Panned

adidas on Thursday unveiled its “new, eye-catching uniforms" that six teams -- UCLA, Louisville, Baylor, Kansas, Notre Dame and Cincinnati -- will wear in postseason play, and the camouflaged-patterned shorts and “bright-colored jerseys became a trending topic on social media,” acc ...

Tags: Adidas, Marketing and Sponsorship

Tampa PGA Tour Event Finds Presenting Sponsor

The PGA Tour event in Tampa, which lost Transitions Optical as its title sponsor a year ago, has brought on Jacksonville-based EverBank Financial as a presenting sponsor for this year. The Tampa Bay Championship presented by EverBank is scheduled for March 14-17, giving the financial institution jus ...

Tags: Marketing and Sponsorship, PGA Tour, Golf

Under Armour To Outfit USA Gymnastics

Under Armour and USA Gymnastics on Thursday announced that UA will provide performance apparel, footwear and accessories for USAG athletes, coaches and staff through the '20 Olympics. This is UA's first sponsorship of a NGB for a summer Olympic sport, and the company will be designated as the offici ...

Tags: Marketing and Sponsorship, Under Armour

AdvoCare Again Sponsoring Bowl Game

The Independence Bowl Foundation on Thursday announced that AdvoCare for the fifth consecutive year will be the title sponsor of Shreveport's postseason college football game, which now will be dubbed the AdvoCare V100 Bowl. The game previously had kept the word "independence" in the game's nam ...

Tags: NCAA, Marketing and Sponsorship

Quiksilver Discontinues Female Apparel Line

Quiksilver will “discontinue" its female lines, and retailers were “notified of the elimination this week by representatives for the Huntington Beach-based apparel company,” according to Connelly & Liddane of the ORANGE COUNTY REGISTER. The move is the “first major change ...

Tags: Marketing and Sponsorship

Lowe's Renews Sponsorship With Johnson

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Tags: Marketing and Sponsorship, NASCAR

RPM Bringing Back "Petty Blue" Paint Scheme

Richard Petty Motorsports and Smithfield Foods yesterday announced that the paint scheme for Aric Almirola's NASCAR Sprint Cup Series No. 43 Ford will feature "Petty Blue" for 24 races this season. It will be the first time in over 40 years that the Petty Blue color will be primarily featured o ...

Tags: Marketing and Sponsorship, NASCAR

Mets Ink Amway As Team Sponsor

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Tags: New York Mets, Marketing and Sponsorship

SponsorHub To Help Link Athletes, Brands

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Tags: Marketing and Sponsorship

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