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NASCAR, Monster Energy Look To Daytona 500 As Launchpad For Appeal To Younger Audience

Published in SportsBusiness Daily on 02 / 21 / 17

NASCAR Senior VP & CMO Jill Gregory said that the new title sponsorship deal with Monster Energy is the latest in a "concerted push by NASCAR in recent years to increase its appeal" to a younger audience, according to a front-page piece by Clayton Park of the Daytona Beach NEWS-JOURNAL. The Univ...

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Tags: Marketing and Sponsorship, NASCAR

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Tags: Marketing and Sponsorship, PGA Tour

Adidas Mulling Reebok Sale

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Tags: Marketing and Sponsorship, Reebok, Adidas

Adidas To Open Blazers Shop At Moda Center

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Tags: Portland Trail Blazers, NBA, Adidas, Marketing and Sponsorship

LeBron Pitches Products From Rivals Samsung, Apple

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Tags: Marketing and Sponsorship, Apple, Samsung

Ortiz, Trout Among Those To Sign With Zepp Labs

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Tags: Marketing and Sponsorship

LeBron Stars In New Beats By Dre Ad

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Tags: Marketing and Sponsorship, Apple, Cleveland Cavaliers

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Randle Goes From Underwear Thief To Endorser

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