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Take A Walk On The Wild Side: AmEx Using Holograms In Latest U.S. Open Activation

Published in SportsBusiness Daily on 08 / 24 / 16

American Express will allow fans at next week’s U.S. Open to feel as if they are players walking through the locker room and onto the court in the latest and most advanced activation the event has planned. The four-minute experience is called the “Pro Walk.” The credit card company...

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Tags: Marketing and Sponsorship, American Express, USTA

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Manulife, LPGA Event Sign Extension

Manulife yesterday announced that it will continue as title sponsor of the Manulife Financial LPGA Classic for at least two more years. Since becoming title sponsor of one of only two Canadian LPGA stops in '12, Manulife has worked with the LPGA and tournament owner, Sports Properties Int'l, to impr ...

Tags: Marketing and Sponsorship, LPGA, Manulife

MiLB Merch Draws $55.4M In Sales In '13

MiLB yesterday announced its list of the top 25 teams in licensed merchandise sales for '13, with the combined totals of all 160 teams topping more than $55.4M in retail sales. The total is the second-highest sales figure for the licensing program since its inception in '92 and a 2.6% rise from the ...

Tags: MiLB, Marketing and Sponsorship

Marketplace Roundup

Microsoft yesterday released a new spot for its Surface Pro 2 tablet featuring Seahawks QB Russell Wilson ( THE DAILY ). PHONEARENA.com's Maxwell R. wrote the use of Wilson and other celebrities "bring a lot of visibility" to the product. It also helps that the Seahawks "are in Microsoft's back ...

Tags: Marketing and Sponsorship

Camping World Extends NASCAR Deal

Camping World "has extended its title sponsorship of NASCAR’s truck series" through '22, as the recreational vehicle retailer "signed a seven-year extension" that will begin in '16, according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The deal "is valued" at more than $5M a year in rights fees ...

Tags: Marketing and Sponsorship, NASCAR

Red Bull Returns As Clippers' Sponsor

The Clippers are "starting to get some of their sponsors back," as Red Bull on Friday night said that it was "resuming its marketing partnership" just four days after suspending its deal with the club in the wake of Owner Donald Sterling's racist comments, according to Nancy Armour of USA TODAY. Red ...

Tags: Marketing and Sponsorship, Los Angeles Clippers, Red Bull

Bills Extend Two Sponsor Deals

The Bills on Friday announced a five-year extension with Tim Hortons in a deal that will include the branding of one of Ralph Wilson Stadium's six new gates. The Tim Hortons gate, to be completed by the start of this season, will have a three-dimensional version of the company's coffee cup atop the ...

Tags: Marketing and Sponsorship, Buffalo Bills, Tim Hortons

Nationwide Signs Three-Year Deal With No. 88

Nationwide Insurance has signed a multiyear sponsorship agreement to become a primary sponsor of Dale Earnhardt Jr.’s No. 88 car for 12 races beginning next year. The three-year deal, which increases to 13 races in '16 and '17, closes out all of the open inventory on Earnhardt’s car. It ...

Tags: Nationwide Insurance, Marketing and Sponsorship

Rapids Sign First Jersey Sponsor In Ciao Telecom

The Rapids on Thursday announced a deal with Dallas-based Ciao Telecom as jersey sponsor, the club's "first in franchise history," according to Daniel Boniface of the DENVER POST. The new jersey will "be unveiled Saturday during the team’s home game" against the Galaxy. Ciao VP/Global Marketin ...

Tags: Colorado Rapids, Marketing and Sponsorship

Marketplace Roundup

CBSSPORTS.com's Mike Singer noted Fantex "will soon offer shares" of Bills QB EJ Manuel, who agreed to a “brand contract” with the company. It is "expected to offer 523,700 shares" at $10 each. In return, the company will pay Manuel nearly $5M up front for 10% of "whatever he earns throu ...

Tags: Marketing and Sponsorship

Paul George Adjusting To New Stardom

Pacers F Paul George is "navigating the choppy waters of stardom," and in his fourth year in the NBA, he is "expected to be the leader of a championship contender and build his brand from scratch," according to Candace Buckner of the INDIANAPOLIS STAR. George said of his budding stardom, "All of th ...

Tags: Marketing and Sponsorship, Indiana Pacers

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