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Rogers Announces On-Air Talent For NHL Coverage In '14-15

Published in SportsBusiness Daily on 08 / 28 / 14

Rogers today announced new broadcast talent for coverage of the '14-15 NHL season. Rogers will employ a total of 39 on-air personalities for its telecasts of more than 500 regular-season games across nine networks. Glenn Healy , Kelly Hrudey , Mike Johnson and Darren Pang will serve as game an...

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03/21/12
Marketplace Roundup

In Baltimore, Ryan Sharrow reported Under Armour “is targeting European athletes with the debut on Tuesday of its first marketing campaign outside of the U.S.” The campaign was created by Make Amsterdam and Under Armour EMEA and will include “television, print, online, social media ...

Tags: Marketing and Sponsorship

03/20/12
Lin Signs Deal To Endorse Volvo

The U.S. arm of Swedish car brand Volvo has reached an endorsement agreement with Knicks G Jeremy Lin that will “cover several international markets but focus on the U.S. and China,” according to Norihiko Shirouzu of the WALL STREET JOURNAL. The company announced that Lin over ...

Tags: Marketing and Sponsorship, New York Knicks

03/20/12
Kohl's Inks Deal With Female Oly Athletes

Kohl’s department stores yesterday announced its spring integrated marketing campaign, featuring U.S. Gold Medalists Dara Torres (swimming), Mia Hamm (soccer) and Lindsey Vonn (skiing). The new campaign, titled “Shop to Win,” debuted yesterday and follows each of the three ...

Tags: Marketing and Sponsorship

03/20/12
NASCAR Planning Agency Review Process

NASCAR is “planning to launch an agency review as it seeks a shop that can help increase its fan base among youth and multicultural audiences,” according to Jason Del Rey of AD AGE. The review follows the arrival last fall of NASCAR's Managing Dir of Brand & Consumer Marketing Kim ...

Tags: Marketing and Sponsorship, NASCAR

03/20/12
Marketplace Roundup

In Denver, Ann Schrader notes free agent QB Peyton Manning's presumed arrival in the city “will attract the national spotlight and millions of dollars in economic activity from ticket sales, media revenue, higher local TV and radio ad rates, stadium revenues, licensing fees and merchandise.&rd ...

Tags: Marketing and Sponsorship

03/19/12
BofA Cutting Some NASCAR Track Sponsorships

Bank of America has “cut back on some” of its NASCAR track sponsorships, according to Kristen Pittman of the CHARLOTTE OBSERVER. The Charlotte-based bank last year decided “not to renew agreements with nine speedways around the country -- including four venues owned by Concord-base ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports, Bank of America

03/19/12
MLS Names Sid Lee New Ad Agency

MLS has hired Sid Lee, Montreal, as its "new advertising agency of record," according to Terry Lefton in this week’s SPORTSBUSINESS JOURNAL. The move is part of an "overall marketing ramp-up" by MLS under interim CMO Howard Handler. Handler said that Sid Lee was "developing a new campaign for ...

Tags: Marketing and Sponsorship, MLS

03/19/12
Panini Signing Deal With USA Baseball

Panini America will announce at today’s Industry Summit in Las Vegas that it has added USA Baseball to its roster of U.S. trading-card licenses. As the official trading card, Panini gets rights to USA Baseball marks and national team players, which will initially be used in an October "Pr ...

Tags: Marketing and Sponsorship

03/19/12
UNC Sponsorship Dollars At Risk From Bowl Ban

The Univ. of North Carolina's contracts with Nike and Learfield Sports contain clauses "that allow the companies to pay UNC less" for being banned from playing in a bowl game, and those clauses "could cut the department's revenue enough to put its budget in the red for the better part of a decade," ...

Tags: NCAA, Nike, Marketing and Sponsorship

03/19/12
Chips & Putts

GOLF WORLD MONDAY's Geoff Shackelford reports Fry's Electronics CEO John Fry and Frys.com Open Tournament Chair Kathy Kolder wrote a letter to PGA Commissioner Tim Finchem in which they explain their "'concern about continuing our sponsorship' if a proposal to only award half-FedEx Cup points for fa ...

Tags: Marketing and Sponsorship, PGA Tour, LPGA, Kia Motors

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