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NHL, Bridgestone Agree To Five-Year Renewal Of North American Sponsorship Deal

Published in SportsBusiness Daily on 07 / 30 / 15

The NHL has signed a five-year North American renewal with Bridgestone, which will keep the tire maker as the title sponsor of the Winter Classic as well as the official tire of the NHL. Financial terms of the deal were not disclosed. In addition to the continuation of its Winter Classic deal, Bridg...

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Tags: Marketing and Sponsorship, NHL, Bridgestone

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Rabil Becomes Lacrosse's First Million-Dollar Man

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Tags: Marketing and Sponsorship

Marketplace Roundup

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Tags: Marketing and Sponsorship

Was Nike Brash In Tiger Ad?

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Tags: Golf, Marketing and Sponsorship, Nike

EA Debuts New Ad Featuring Tiger, Arnie

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Tags: Marketing and Sponsorship, Electronic Arts, Golf

Gatorade Debuts New TV Ad

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Tags: Marketing and Sponsorship, PepsiCo

Axe Pays Former Valparaiso Players For Ad

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Tags: Marketing and Sponsorship, Unilever

Local Retailers Cash In On Sweet 16

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Tags: Marketing and Sponsorship, NCAA, Basketball

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Tags: Marketing and Sponsorship, Nike, Adidas

Nike Catches Heat For Tiger Facebook Post

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Tags: Marketing and Sponsorship, Golf, Nike

Advertisers Returning To Penn State

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Tags: Marketing and Sponsorship

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