Featured Story

Universal Sports Signs Deal With National Cable Television Cooperative

Published in SportsBusiness Daily on 09 / 18 / 14

Universal Sports today signed a distribution deal with the National Cable Television Cooperative, a group that represents around 900 small cable operators in carriage deals. Universal Sports previously had deals with NCTC members Google Fiber, Wave Broadband, GCI and Hawaiian Telecom. As part of the...

Read More

More Stories

04/10/12
Castrol Signs Sponsorship Deal With RG3

Castrol, which signed on as the official motor oil of the NFL last season, is "pairing up" with NFL Draft prospect Robert Griffin III, "using him to promote its Castrol Edge product," according to Darren Rovell of CNBC.com. Griffin will be "featured in banner ads for the premium synthetic oil bran ...

Tags: Marketing and Sponsorship, Castrol North America Inc.

04/10/12
A's Not Calling Coliseum By O.Co Branding

The A's venue “bears the brand name O.co” reflecting a naming-rights deal with Overstock.com , but in game notes after Friday night’s home opener against the Mariners, the team “referred to it as the Oakland-Alameda County Coliseum,” according to Angela Woodall of the ...

Tags: Marketing and Sponsorship, Oakland Athletics

04/10/12
Samsung Unveils Olympic Genome Facebook App

Samsung yesterday unveiled its U.S. Olympic Genome Project, a Facebook app designed to allow users to discover how they are connected to Olympic and Paralympic hopefuls. The company will begin promoting the app with digital advertising today. Ads feature former Olympic gymnast Dominique Dawes, ...

Tags: Marketing and Sponsorship, Samsung

04/06/12
Jeter Tops MLB Jersey Rankings

Yankees SS Derek Jeter tops the list of MLB's best-selling jerseys for '11, the second-straight year Jeter has led the league in that category . Phillies P Cliff Lee follows Jeter at second, with Angels 1B Albert Pujols rounding out the top three. There are seven players who did not make the p ...

Tags: Marketing and Sponsorship, MLB

04/06/12
FS Midwest Nearly Sold Out For Cards Games

FS Midwest has "sold a majority of advertising slots" for its slate of MLB Cardinals telecasts this season, according to Amir Kurtovic of the ST. LOUIS BUSINESS JOURNAL. The station also raised ad prices "about 10 percent this season, cashing in on the record ratings and World Series success of last ...

Tags: Marketing and Sponsorship, St. Louis Cardinals

04/06/12
Businesses Cashing In On UK Win

Businesses around the state of Kentucky “are offering limited-edition collectibles” commemorating the Univ. of Kentucky's men's basketball national championship win, according to Scott Sloan of the LEXINGTON HERALD-LEADER. Coca-Cola Communications Dir Jennifer Richmond said that the comp ...

Tags: Marketing and Sponsorship

04/06/12
USA Swimming Signs Three New Sponsors

USA Swimming has signed three new sponsorships, Master Spas, the Century Council and Active Network. All three deals are in the supplier category, which are typically valued in the mid- to high six figures. Master Spas makes hot tubs and swimming treadmills; the Century Council is a non-profit group ...

Tags: Marketing and Sponsorship

04/05/12
New Balance To Launch New Ad Campaign

New Balance is “introducing a 30th anniversary model of its 990 running shoe with an advertising campaign that emphasizes its production” in the U.S., according to Jane Levere of the N.Y. TIMES. The company's new advertising campaign, which was created in-house, “focuses on th ...

Tags: Marketing and Sponsorship, New Balance

04/05/12
Chips & Putts

In Jackson, Gary Pettus reported a “sponsorship alliance of four specialty medical practices has resuscitated the Mississippi PGA Tour event formerly known as the Viking Classic.” Mississippi-based NewSouth NeuroSpine, the Mississippi Sports Medicine & Orthopaedic Center in Jackson, ...

Tags: Marketing and Sponsorship, Golf

04/04/12
Check Here: Nike Overhauls Seahawks' Uniform

Nike yesterday unveiled the new NFL uniforms at Steiner Studios in Brooklyn, and “with the exception of the Seattle Seahawks, every team escaped the event sartorially unscathed,” according to Mike Tanier of the N.Y. TIMES. It was “hard to tell the difference between the new uniform ...

Tags: Marketing and Sponsorship, NFL, Nike

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug