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College Bowl Season Set To Begin, Including New Game In Montgomery

Published in SportsBusiness Daily on 12 / 19 / 14

The ’14-15 college bowl season kicks off tomorrow with five games. Financial documents filed this summer by New Orleans Bowl Inc. indicated that last year's R+L Carriers New Orleans Bowl generated $3.77M in revenue, with 58% of that via ticket sales. Last year's game drew its third straigh...

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07/17/12
College Marketing Notes

The DESERET NEWS notes the Big Sky Conference yesterday “unveiled its new logo and branding campaign.” The conference for the past year “has been working with SME, Inc., on a rebrand, a process that will continue through 2013-14 when the league celebrates its 50th anniversary, and ...

Tags: Marketing and Sponsorship, NCAA

07/17/12
Marketplace Roundup

adidas yesterday released its newest TV spot featuring Redskins first-round draft pick QB Robert Griffin III. The spot, which promotes the brand’s adiZero 5 line, elicited several reactions on Twitter. Fox Sports’ Erin Andrews wrote, “How cool is @RGIII's new commercial? Can ...

Tags: Marketing and Sponsorship

07/16/12
Team USA Unis For '14 Will Be Made In U.S.

Following congressional criticism of the USOC regarding Team USA Opening Ceremony uniforms for the London Games being made in China , designer Ralph Lauren Friday announced that the uniforms for the ‘14 Sochi Games “will, in fact, be made in the United States,” according to Eddie ...

Tags: Marketing and Sponsorship, USOC, Polo Ralph Lauren

07/16/12
Puma Sales Rest On Usain Bolt

Puma is "pinning its hopes" on Jamaican sprinter Usain Bolt's performance at the London Games to "speed up sales and outpace its bigger competitors Adidas and Nike," according to Etienne Balmer of the AFP. Bolt is a "key plank" in Puma's strategy to "shift its focus from lifestyle clothing to sports ...

Tags: Marketing and Sponsorship, Puma

07/16/12
UA Launches "Aggressive" Euro Campaign

Under Armour is planning to use its sponsorship of EPL club Tottenham Hotspur "in an ‘aggressive’ digital marketing drive this summer as part of a wider strategy to steal market share from Nike and Adidas in the apparel category in Europe,” according to Sebastian Joseph of MARKETIN ...

Tags: Marketing and Sponsorship, Under Armour

07/16/12
Non-Olympic Sponsors Buying Nearing Venues

Non-Olympic sponsors have "bought the majority of advertising space within venue zones in a last-minute marketing ‘victory’ that gives them more visibility than sponsors who have paid millions to be associated with the games," according to Vanessa Kortekaas of the FINANCIAL TIMES. CBS Ou ...

Tags: Marketing and Sponsorship

07/16/12
Cam Newton Draws Small Crowd For Autograph Session

NFL Panthers QB Cam Newton’s appearance at a for-profit autograph session in Charlotte Saturday “drew criticism from observers locally and nationally,” but his marketing agent, IMG’s Carlos Fleming, said that Newton was “doing nothing different than most other top picks ...

Tags: Marketing and Sponsorship, Carolina Panthers

07/16/12
Marketplace Roundup

Hornets F Anthony Davis, the No. 1 pick in the NBA Draft, has "finalized an endorsement deal with Nike," his first pro endorsement deal. Davis "already has a 'Nike Swoosh Unibrow' print for sale" ( SPORTS EXCHANGE, 7/16 ). ESPN's  Darren Rovell on his Twitter account notes with the signing o ...

Tags: Marketing and Sponsorship

07/13/12
Nike Removes Paterno Name From Child Center

Nike Thursday removed Joe Paterno's name from the Child Development Center at its Beaverton, Ore., HQs after the Freeh Report was critical of both Penn State Univ. and Paterno “for allegedly covering up for a child abuser rather than risk embarrassment to the football program, according to a f ...

Tags: Marketing and Sponsorship, Nike

07/13/12
National Guard Wants To Continue NASCAR Sponsorship

The National Guard said that it has "no plans to drop its sponsorship" of NASCAR, according to Bob Pockrass of SPORTING NEWS. The National Guard "has budgeted to spend $26.5 million on its NASCAR program this year." That will "sponsor 16 races for Dale Earnhardt Jr. at Hendrick Motorsports as well a ...

Tags: Marketing and Sponsorship, NASCAR

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