Featured Story

Four Sponsors Cut Ties With Lochte In Wake Of Rio Robbery Fib, Bathroom Incident

Published in SportsBusiness Daily on 08 / 23 / 16

Speedo, Polo Ralph Lauren, Airweave and Syneron-Candela all announced yesterday that they would end their deals with U.S. swimmer Ryan Lochte. USOC sponsor Polo Ralph Lauren said its deal with Lochte was limited to the Rio Games, while Japanese mattress pad manufacturer Airweave in a statement simpl...

Read More

Tags: Marketing and Sponsorship, Polo Ralph Lauren

More Stories

05/07/14
Chips & Putts

Callaway Golf held its investor day yesterday, with CNBC's Tyler Mathisen noting after "years of declining sales and market share lows," the company has "returned not only to profitability but to a really commanding place in the business." Callaway Golf President & CEO Chip Brewer, when asked if ...

Tags: Marketing and Sponsorship, Golf

05/07/14
Marketplace Roundup

MMA PAYOUT’s Jason Cruz cited a Straits Times report as stating Nike “seems to be unwilling to yield to the UFC sponsor fees,” with the latest sign being the "lack of the swoosh” on Jon Jones during his most recent fight at UFC 172. At the weigh-ins, “any signs of the N ...

Tags: Marketing and Sponsorship

05/06/14
NBA, Adidas Selling "We Are One" T-Shirts

The NBA and adidas are "selling 'We Are One' T-shirts" with the Clippers' or league's logo on them, according to Darren Rovell of ESPN.com. The phrase was "first posted on the Clippers' website" last Tuesday, the day NBA Commissioner Adam Silver banned Clippers Owner Donald Sterling for life. An NBA ...

Tags: NBA, Marketing and Sponsorship, Adidas

05/06/14
Lexus To Be Halftime Sponsor Of Thursday NFL Games

See the Listing for LEXUS CBS "has kicked off advertising sales of its new Thursday Night NFL franchise by signing luxury automaker Lexus as the sponsor of its halftime show," according to Jon Lafayette of BROADCASTING & CABLE. Lexus "had been the halftime show sponsor of Thurs ...

Tags: Lexus, Marketing and Sponsorship, NFL, CBS

05/06/14
Cubs, White Sox Seek Crosstown Cup Sponsor

The Cubs and White Sox are “searching for a corporate partner to slap its name on the Crosstown Cup trophy,” according to Danny Ecker of CRAIN’S CHICAGO BUSINESS. Both sides have been “trying to find a new sponsor for the series since neither retained BP" as a corporate partn ...

Tags: Marketing and Sponsorship, Chicago Cubs, Chicago White Sox, MLB

05/06/14
Manulife, LPGA Event Sign Extension

Manulife yesterday announced that it will continue as title sponsor of the Manulife Financial LPGA Classic for at least two more years. Since becoming title sponsor of one of only two Canadian LPGA stops in '12, Manulife has worked with the LPGA and tournament owner, Sports Properties Int'l, to impr ...

Tags: Marketing and Sponsorship, LPGA, Manulife

05/06/14
MiLB Merch Draws $55.4M In Sales In '13

MiLB yesterday announced its list of the top 25 teams in licensed merchandise sales for '13, with the combined totals of all 160 teams topping more than $55.4M in retail sales. The total is the second-highest sales figure for the licensing program since its inception in '92 and a 2.6% rise from the ...

Tags: MiLB, Marketing and Sponsorship

05/06/14
Marketplace Roundup

Microsoft yesterday released a new spot for its Surface Pro 2 tablet featuring Seahawks QB Russell Wilson ( THE DAILY ). PHONEARENA.com's Maxwell R. wrote the use of Wilson and other celebrities "bring a lot of visibility" to the product. It also helps that the Seahawks "are in Microsoft's back ...

Tags: Marketing and Sponsorship

05/05/14
Camping World Extends NASCAR Deal

Camping World "has extended its title sponsorship of NASCAR’s truck series" through '22, as the recreational vehicle retailer "signed a seven-year extension" that will begin in '16, according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The deal "is valued" at more than $5M a year in rights fees ...

Tags: Marketing and Sponsorship, NASCAR

05/05/14
Red Bull Returns As Clippers' Sponsor

The Clippers are "starting to get some of their sponsors back," as Red Bull on Friday night said that it was "resuming its marketing partnership" just four days after suspending its deal with the club in the wake of Owner Donald Sterling's racist comments, according to Nancy Armour of USA TODAY. Red ...

Tags: Marketing and Sponsorship, Los Angeles Clippers, Red Bull

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug