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Chevrolet Becomes Latest Founding Partner Of Daytona Rising, Gets "Injector" Entrance

Published in SportsBusiness Daily on 07 / 01 / 15

Chevrolet today announced a long-term founding partnership for one of Daytona Int'l Speedway's five "injector" entrances, ensuring an American manufacturer will be well represented at the new $400M Daytona Rising renovation. The Detroit-based manufacturer, which joins Toyota and Florida Hospita...

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Tags: Marketing and Sponsorship, Chevrolet, Daytona International Speedway

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Marketplace Roundup

Time Warner Cable has signed a multiyear sponsorship with the Univ. of Kentucky, highlighting the football and men's basketball programs. Per the agreement, TWC will serve as an official sponsor of Univ. of Kentucky athletics across its core video, high speed data, Wi-Fi and home phone products and ...

Tags: Marketing and Sponsorship

NRA To Title Sponsor Cup Race At TMS

The NRA finalized a deal with Texas Motor Speedway to become the title sponsor of the track's April 13 Sprint Cup race. The agreement will result in NASCAR holding its first NRA-branded Sprint Cup race. Financial terms were unavailable. Sprint Cup sponsorships typically sell in the high-six figure t ...

Tags: Marketing and Sponsorship, NASCAR

Las Vegas Tourism To Advertise In MLB Parks

The Las Vegas Convention & Visitors Authority this MLB season will put up "ads luring tourists for a Las Vegas vacation" with signage at Dodger Stadium, Wrigley Field, Rangers Ballpark in Arlington and Citi Field, according to Alan Snel of the LAS VEGAS REVIEW-JOURNAL. R&R Partners Exec ...

Tags: Marketing and Sponsorship

New Era, MLB Introduce New Line Of Caps

New Era has introduced "a line of fitted caps for spring training that the company says are 40 percent lighter than traditional on-field caps and are designed to allow perspiration to evaporate faster, keeping players cooler," according to Ken Belson of the N.Y. TIMES. New Era and MLB said that earl ...

Tags: Marketing and Sponsorship, New Era, MLB

Nike CEO Discusses New Kids Program

Nike on Thursday announced that it would donate $50M "toward a 'Let's Move Schools' program, which seeks to increase physical activity among America's youth," and ESPN.com's Darren Rovell conducted a Q&A with Nike CEO Mark Parker on the topic as well as other issues involving the company. Below ...

Tags: Nike, Marketing and Sponsorship

Adidas' New College BB Jerseys Largely Panned

adidas on Thursday unveiled its “new, eye-catching uniforms" that six teams -- UCLA, Louisville, Baylor, Kansas, Notre Dame and Cincinnati -- will wear in postseason play, and the camouflaged-patterned shorts and “bright-colored jerseys became a trending topic on social media,” acc ...

Tags: Adidas, Marketing and Sponsorship

Tampa PGA Tour Event Finds Presenting Sponsor

The PGA Tour event in Tampa, which lost Transitions Optical as its title sponsor a year ago, has brought on Jacksonville-based EverBank Financial as a presenting sponsor for this year. The Tampa Bay Championship presented by EverBank is scheduled for March 14-17, giving the financial institution jus ...

Tags: Marketing and Sponsorship, PGA Tour, Golf

Under Armour To Outfit USA Gymnastics

Under Armour and USA Gymnastics on Thursday announced that UA will provide performance apparel, footwear and accessories for USAG athletes, coaches and staff through the '20 Olympics. This is UA's first sponsorship of a NGB for a summer Olympic sport, and the company will be designated as the offici ...

Tags: Marketing and Sponsorship, Under Armour

AdvoCare Again Sponsoring Bowl Game

The Independence Bowl Foundation on Thursday announced that AdvoCare for the fifth consecutive year will be the title sponsor of Shreveport's postseason college football game, which now will be dubbed the AdvoCare V100 Bowl. The game previously had kept the word "independence" in the game's nam ...

Tags: NCAA, Marketing and Sponsorship

Quiksilver Discontinues Female Apparel Line

Quiksilver will “discontinue" its female lines, and retailers were “notified of the elimination this week by representatives for the Huntington Beach-based apparel company,” according to Connelly & Liddane of the ORANGE COUNTY REGISTER. The move is the “first major change ...

Tags: Marketing and Sponsorship

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