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Sounders Push Microsoft Relationship With Gears Of War-Themed Jerseys, Gaming Kiosks

Published in SportsBusiness Daily on 10 / 24 / 16

The Sounders for their regular-season finale yesterday had their players “don special Gears of War 4 jerseys while transforming CenturyLink Field into a giant theme park extolling the Xbox video game’s virtues,” according to Geoff Baker of the SEATTLE TIMES. The Sounders first wore...

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Tags: Marketing and Sponsorship, Seattle Sounders, Microsoft

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Kryrgios' Brand Could Attract Youth Market

While Australian tennis player Nick Kyrgios is already signed with Yonex and Nike, his “image as a confident, Tweet-happy athlete blessed with extraordinary talent will have huge appeal for companies seeking to tap into lucrative youth markets” after his “electrifying run at Wimble ...

Tags: Marketing and Sponsorship

Haas Automation To Sponsor F1's Scuderia Team

Haas Automation has signed on to sponsor F1's Scuderia Ferrari team for the remainder of the '14 season and the entirety of the '15 season. Financial terms of the agreement were not available. Haas’ logo will be featured on the sidepods of the Ferrari cars beginning this weekend at the British ...

Tags: Marketing and Sponsorship, Formula One

GOP Complains About NASCAR Sponsorship

The Republican Party of Florida on Wednesday filed a complaint with the Florida Elections Commission against Democratic gubernatorial contender Charlie Crist, accusing him of "violating campaign-finance laws" by sponsoring a car in Saturday's NASCAR Sprint Cup Series Coke Zero 400, according to Skyl ...

Tags: NASCAR, Marketing and Sponsorship

Coke Leery Of Pepsi Ads Near Daytona

There will be both Coca-Cola and Pepsi signage near the grounds at Daytona Int'l Speedway for this Saturday’s NASCAR Sprint Cup Series Coke Zero 400, but Coke "obviously doesn't want Pepsi signs around,” according to Bob Pockrass of SPORTING NEWS. However, there is something that Coke an ...

Tags: Marketing and Sponsorship, Daytona International Speedway, Coca-Cola, PepsiCo

PGA Tour, Caddies Sparing Over Sponsorships

A potential showdown "is brewing between the PGA Tour and the association that represents the majority of the circuit’s caddies," according to Rex Hoggard of GOLFCHANNEL.com. A letter dated June 17 from the Association of Professional Tour Caddies to the Tour has "requested clarification over ...

Tags: PGA Tour, Marketing and Sponsorship

PRCA Signs Two-Year Deal With Weather Guard

The Professional Rodeo Cowboys Association and Weather Guard have agreed to a two-year deal to make the brand the Official Truck Box of the PRCA and the Wrangler National Finals Rodeo. Weather Guard will have signage at December’s NFR in Las Vegas and will sponsor bullfighters with branded jer ...

Tags: Marketing and Sponsorship

Marketplace Roundup

The organizing committee for the ‘18 Pyeongchang Games on Wednesday signed its second sponsor, inking a deal with U.S.-based outdoor retailer The North Face. The deal comes one day after Pyeongchang signed its first domestic sponsor, South Korean telecom firm KT Corp. The signing of The North ...

Tags: Marketing and Sponsorship

BHP Billiton To Sponsor Dynamo Jerseys

The Dynamo and Australia-based BHP Billiton have entered a partnership that makes the global resources company the exclusive jersey sponsor and premier partner of the franchise. The Dynamo will debut jerseys featuring BHP Billiton for Friday’s home game against the Red Bulls. The partner ...

Tags: Marketing and Sponsorship, Houston Dynamo, MLS

Yonex Looks To Sign Tennis Player Nick Kyrgios

Japan-based racket manufacturer Yonex is offering to make Australian tennis player Nick Kyrgios, who upset No. 1-ranked Rafael Nadal yesterday at Wimbledon, its “highest-paid athlete,” while Kyrgios' current sponsor Nike also is looking to “improve its deal” with him, accordi ...

Tags: Marketing and Sponsorship, Nike, Wimbledon, Yonex

Adidas Taking Over Retail Ops For NBA Kings

The NBA Kings yesterday said that adidas will "take over retail operations" through the '16-17 season, according to Allan Brettman of the Portland OREGONIAN. The Kings become the fourth NBA team that has brought on adidas to "manage its retail side," joining the Nets, Pelicans and Rockets. adidas wi ...

Tags: Adidas, Marketing and Sponsorship, Sacramento Kings, NBA

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