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2014 SBJ/SBD Reader Survey Seeks Your Input On Sports Business

Published in SportsBusiness Daily on 10 / 24 / 14

It’s time to make your opinion known as the 10th annual SportsBusiness Journal/SportsBusiness Daily Reader Survey is underway. The survey features 100 questions across leagues, teams, facilities, sponsorship, media, and more. Some of the questions that you will find in this year's survey are...

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Marketplace Roundup

MARKETING magazine’s Matthew Chapman reported Nike “is focusing on the new generation of football players in its 'My Time is Now' campaign," which stars Brazilian club Santos FC MF Neymar and Bayern Munich MF Franck Ribery. The TV campaign by Wieden & Kennedy “is set during ...

Tags: Marketing and Sponsorship

GM To Forgo Super Bowl Ads This Year

General Motors said that it will “forgo advertising in the next Super Bowl rather than swallow a price hike, a surprising reversal of strategy that comes as the auto maker overhauls its global marketing operations,” according to Terlep & Vranica of the WALL STREET JOURNAL. Media buye ...

Tags: Marketing and Sponsorship, General Motors, NFL

Dodge Considering Andretti NASCAR Partnership

As Dodge "searches for Sprint Cup teams" for '13, it appears the company will "consider teams not currently in the NASCAR garage, most notably IndyCar’s Andretti Autosport," according to sources cited by Bob Pockrass of SPORTING NEWS. Andretti Autosport has three full-time cars in the Izod Ind ...

Tags: Marketing and Sponsorship, NASCAR

Crowne Plaza Invitational To Feature "Plum" Promotion

When Crowne Plaza launched a new brand identity campaign late last year, the upscale hotel chose to emphasize one of its primary colors -- plum -- in its marketing and advertising. This week’s PGA Tour Crowne Plaza Invitational at Colonial will be the hotel’s first chance to put that plu ...

Tags: Marketing and Sponsorship, PGA Tour

Earnhardt Jr. Invites Congressman To Race

Before Congress will vote on a bill that could eliminate racing sponsorships from the military budget, NASCAR driver Dale Earnhardt Jr. "wants one of the bill’s sponsors, Rep. Jack Kingston (R-Ga.) to attend a Sprint Cup race to get a better understanding of why the National Guard and the U. ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

NHL Rangers Fans Fly To Newark

Even if the NHL Rangers' special promotion with Delta Airlines for a flight from LaGuardia Airport to Newark Int’l Airport ahead of Rangers-Devils NHL Eastern Conference Finals Game Three was a "one-off thing, it was an incredible, surreal morning for die-hard Rangers fans,” according ...

Tags: Marketing and Sponsorship, New York Rangers, New Jersey Devils, Delta Airlines, NHL

Marketplace Roundup

In Portland, Allan Brettman wrote sales of Nike-brand NFL jerseys are “off to a brisk start.” The jerseys went on sale April 27 and SportsOneSource analyst Matt Powell said that jersey sales were about 100% higher "in the first week of availability compared to the same period last year. ...

Tags: Marketing and Sponsorship, Nike, NFL, Olympics, Samsung, PepsiCo

RGIII Endorses EvoShield Protective Gear

Athletic protective gear company EvoShield on Thursday signed Redskins QB Robert Griffin III to an endorsement deal after Griffin “had carved the niche market out of his adidas deal so that he could sign with the brand,” according to Darren Rovell of CNBC.com. EvoShield Product Developme ...

Tags: Marketing and Sponsorship, Washington Redskins

Indy Toronto Signs Craft Brewers As Sponsors

The Izod IndyCar Series Honda Indy Toronto announced Thursday that Toronto-based Amsterdam Brewery and Muskoka Brewery "had signed on as sponsors, replacing Labatt, whose three-year deal as beer sponsor ended last summer,” according to Josh Rubin of the TORONTO STAR. Muskoka and Amsterdam will ...

Tags: Marketing and Sponsorship, Labatt Brewing, Molson Breweries, NHL, IndyCar

Military's Pro Sports Sponsorships On Chopping Block

The U.S. House of Representatives Appropriations Committee Thursday approved a $608B defense bill with an amendment attached that could ban military sponsorship of professional sports, according to Dustin Long in a special to USA TODAY. NASCAR Sprint Cup drivers Dale Earnhardt Jr., Ryan Newman and A ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports, IndyCar

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