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Swimming Pools Make For Unusual Scene At PGA Tour Event

Published in SportsBusiness Daily on 10 / 20 / 14

The Shriners Hospitals for Children Open at TPC Summerlin, which wrapped up yesterday, had six swimming pools on the course, marking the "first public swimming pools to be featured on the PGA Tour" ( LAS VEGAS REVIEW-JOURNAL, 10/20 ). Under the header, " Swimming Pools, Girls In Bikinis Latest...

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05/14/12
Harper, Griffin Have High Endorsement Potential

Nationals RF Bryce Harper and Redskins QB Robert Griffin III "show promise of becoming marketing stars -- and the rush is on for companies hoping to profit from their reflected glory," according to Ben Fischer of the WASHINGTON BUSINESS JOURNAL. Experts said that Griffin is the "more obvious pick fo ...

Tags: Washington Nationals, Marketing and Sponsorship, Washington Redskins

05/11/12
2k Sports Names Winner In "MLB 2K12" Challenge

Twenty-year-old Chris Gilmore of Orlando, Fla., Thursday night won $1M in 2K Sports' "MLB 2K12" Perfect Game Challenge, the third winner in the video game publisher's annual prize to promote its baseball title. Unlike the first two efforts, in which the $1M contest was a race to complete the first v ...

Tags: Marketing and Sponsorship

05/11/12
New Red Bull Ad To Debut Sunday

Red Bull this weekend will break a new 60-second ad that will run during NBA Playoff games on ESPN, ABC and TNT for the duration of the postseason. The “World of Red Bull” spot, which features Clippers F Blake Griffin and NASCAR driver Travis Pastrana, will debut during Fox’ ...

Tags: Marketing and Sponsorship

05/11/12
Marketplace Roundup

IndyCar driver Dario Franchitti will have his traditional No. 10 changed to No. 50 for the Indianapolis 500 on May 27 in honor of Target's 50th anniversary this year. This season marks the 23rd year Target has been a sponsor of Chip Ganassi Racing. The Target bullseye will replace the zero in the nu ...

Tags: Marketing and Sponsorship

05/10/12
Danica Signs Deal To Promote Coke Zero

Coke Zero today will announce a new sponsorship deal with Danica Patrick that “will take her into an arena that has remained relatively untapped by the popular NASCAR driver,” according to Nate Ryan of USA TODAY. Patrick will sign a multiyear deal to join the Coca-Cola Racing Family, bec ...

Tags: Marketing and Sponsorship, NASCAR, Coca-Cola

05/10/12
Heat In Dispute With City Over Tree Ads

The Heat have wrapped the "trunks of 16 royal palms in front of the publicly owned AmericanAirlines Arena ... with ads for Kumho tires," despite the Miami Commission two weeks ago dismissing a measure "that could have allowed advertising banners to be placed on trees," according to Andres Viglucci o ...

Tags: Marketing and Sponsorship, Miami Heat

05/10/12
P&G Takes Different Approach With Febreze Oly Ads

P&G's Febreze brand is making its Olympic sponsorship debut with a new ad campaign featuring the "wrestling team from Azerbaijan," according to Andrew Adam Newman of the N.Y. TIMES. The campaign includes a new TV commercial that "shows four unitard-clad members of the team ... wrestling and ...

Tags: Marketing and Sponsorship

05/10/12
Blue Bombers First CFL Team With Lottery Deal

The CFL Winnipeg Blue Bombers are launching the league's "first scratch lottery program" in an "effort to boost revenues," according to Ken Wiebe of the WINNIPEG SUN. The promo features 750,000 C$5 tickets and offers buyers the "opportunity to win one of two [C]$100,000 cash prizes, along with an op ...

Tags: Marketing and Sponsorship

05/10/12
LiftMaster Activating Around Coca-Cola 600

LiftMaster, an associate sponsor of Earnhardt Ganassi Racing, Tuesday brought in Charlotte-area fire departments for a skills competition. The winner, Albemarle Fire Department, won a garage door system overhaul for its department. LiftMaster, one of the nation's largest manufacturers of commercial ...

Tags: Marketing and Sponsorship

05/10/12
Marketplace Roundup

Vita Coco yesterday announced that MLB Rangers CF Josh Hamilton has agreed to an endorsement deal with the coconut water brand. Hamilton will join Red Sox 2B Dustin Pedroia and surfer Kelly Slater on the brand's athlete endorsement roster. He will be featured prominently in Vita Coco's U.S. marketin ...

Tags: Marketing and Sponsorship

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