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FIFA Sponsors Likely To Resist Knee-Jerk Response To Indictments, But Reactions Loom

Published in SportsBusiness Daily on 05 / 27 / 15

While FIFA's biggest sponsors "probably will take a close look at their relationships" with the governing body after today's arrests and indictments , "they’re unlikely to take any immediate action," according to Aaron Ricadela of BLOOMBERG NEWS. London-based Futures Sports & Entertainmen...

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Tags: FIFA, FIFA World Cup, Marketing and Sponsorship, Soccer

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Goody's Inks Earnhardt Jr. For Multimedia Campaign

Goody's yesterday announced that NASCAR driver Dale Earnhardt Jr. is joining NASCAR team Owner Richard Petty in a new multimedia campaign beginning early this year. Goody's Powder will be the title sponsor for the NASCAR Sprint Cup Series Goody's Fast Relief 500 on Oct. 27 at Martinsville Speedway i ...

Tags: Marketing and Sponsorship, NASCAR

SHR Still Selling Race Sponsorships For '13

Stewart-Haas Racing “still needs to sell roughly 20 race sponsorships for the Sprint Cup Series this season,” according to Nate Ryan of USA TODAY. The team learned over the summer “of the impending departures” of the U.S. Army from Ryan Newman's No. 39 Chevy and Office D ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

Marketplace Roundup

Bob Evans Restaurants and the Blue Jackets yesterday announced an expansion of their corporate partnership. Bob Evans will present the “Chili Chant” during Blue Jackets games that allows ticket holders to redeem their game tickets for a free cup of chili at a Bob Evans location the day ...

Tags: Marketing and Sponsorship

Enterprise Renews NHL Sponsorship

Enterprise Rent-A-Car last week "inked a new three-year deal" with the NHL that contains "options for two- or three-year extensions," according to Mike Reynolds of MULTICHANNEL NEWS. Enterprise's initial three-year deal with the league expired at the end of the '11-12 season, and Chief Marketin ...

Tags: Marketing and Sponsorship, NHL

McIlroy Uses Titleist Putter After Nike Deal

Rory McIlroy caused “a stir on Friday at the Abu Dhabi HSBC Golf Championship when he reverted back to his old Titleist Scotty Cameron putter for Round 2” less than one week into his career with Nike Golf, according to Rex Hoggard of GOLFCHANNEL.com. McIlroy kept his Nike “head cov ...

Tags: Marketing and Sponsorship, Nike, Golf

SCA Promotions Plans To Sue Armstrong

Texas-based insurance firm SCA Promotions "plans to file a lawsuit against” Lance Armstrong for $12M (all figures U.S.), according to Ian McCourt of the GUARDIAN. SCA released a statement saying that even though execs are “happy about Armstrong's confession, they still intend to pursue t ...

Tags: Marketing and Sponsorship

Buffalo Wild Wings To Become NCAA Partner

Buffalo Wild Wings, a major advertiser during March Madness, is taking the next step by becoming an NCAA corporate partner. The Minneapolis-based dining chain will have marketing, media and promotional rights to all 89 of the NCAA championships, most notably the men's basketball tournament. The rest ...

Tags: Marketing and Sponsorship, NCAA

Magic Signs Deal With Chase

Chase has signed a sponsorship deal with the Magic that makes the bank one of the team’s seven “Champions of the Community.” As the official financial services partner for the team, the deal also gives Chase naming rights to the Amway Center’s club level, the arena’s bo ...

Tags: Marketing and Sponsorship, Orlando Magic

Some Marketers Holding Full SB Ads For Game

Several marketers, including Kraft Foods and Procter & Gamble, are "deciding they will share part -- but not all -- of their Super Bowl commercials before the spots are broadcast by CBS on Feb. 3," according to Stuart Elliott of the N.Y. TIMES. Their decisions stand in "contrast to what brands l ...

Tags: Marketing and Sponsorship

Sporting KC Announces Jersey Sponsorship Deal

MLS Sporting KC on Thursday announced a five-year deal to make Kansas-based asset management firm Ivy Funds the "first jersey sponsor in club history," a move that is "presumably satisfying a fan base that has long clamored for such a deal,” according to Tod Palmer of the K.C. STAR. Durin ...

Tags: Marketing and Sponsorship, Sporting Kansas City

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