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Arizona State Maintains Similar Look With New Adidas Football Uniforms

Published in SportsBusiness Daily on 07 / 31 / 15

Arizona State and adidas on Thursday "released the new football uniforms" for the '15 season, and the change "isn't drastic," according to Andrew Joseph of the ARIZONA REPUBLIC. This is the first year of ASU's eight-year deal with adidas to outfit the school's athletic department, and officials "c...

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Tags: Pac 12, Adidas, Marketing and Sponsorship

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Toews Still Best-Selling NHL Jersey

Blackhawks RW Jonathan Toews remained atop the list of best-selling NHL player jerseys for the month of March, despite the club’s record-breaking point streak ending last month, according to data from Shop.NHL.com. Additionally, Blackhawks RW Patrick Kane jumped from the No. 5 spot during the ...

Tags: Marketing and Sponsorship, NHL

Final Four Gear Flying Off The Shelves

The Univ. of Louisville’s "second-straight Final Four appearance, coupled with its football team’s upset victory in the Sugar Bowl earlier this year, has propelled the school’s revenues from merchandise royalties to an estimated" $1.4-1.6M, according to a front-page piece by Chris ...

Tags: Marketing and Sponsorship, NCAA, Basketball

Adidas Launches Global Line Around Messi

adidas believes that La Liga club FC Barcelona F Lionel Messi is "such a transcendent star, it would be silly NOT to try” to promote him in the U.S., according to Brian Shactman of CNBC.com. Messi is “the best soccer player in the world but he's virtually unknown” stateside. adidas ...

Tags: Marketing and Sponsorship, Soccer, Adidas

Final Four A Boon For Wichita State

Wichita State Univ. Assistant AD/Marketing & Corporate Relations John Brewer said that the company that licenses WSU brands for T-shirts and other merchandise "estimated earlier that reaching the Sweet 16 would mean a bump, pushing the university’s typical annual revenue of $125,000 to abo ...

Tags: Marketing and Sponsorship, NCAA, Basketball

Marketplace Roundup

The PGA Tour yesterday announced a new three-year, China-based partnership with Bose Corporation, making Bose the first company to acquire PGA Tour category rights outside of the U.S. Bose will be the Tour’s official marketing partner in the home theater system, home audio system and headphone ...

Tags: Marketing and Sponsorship

Visa Extends World Cup Deal Through '22

Visa has reached an "eight-year sponsorship extension" valued at more than $170M to stay a FIFA World Cup sponsor though the '22 event in Qatar, according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The deal ensures Visa, which also is an IOC TOP sponsor, will "have the rights to the two premier ...

Tags: Marketing and Sponsorship, Visa

AT&T Debuts Ads With NBA Legends

AT&T's most recent ads in its "It's Not Complicated" campaign feature comedian Beck Bennett speaking with a group of Basketball HOFers instead of children, and in a “sight gag that also serves to link the two series of commercials, the new ones, like the original ones, take place in a ...

Tags: Marketing and Sponsorship

Coke, AT&T To Sponsor "Conan" Shows In ATL

The first of four episodes of TBS’ “Conan” will be taped in Atlanta today at The Tabernacle, with a pair of NCAA corporate champions, Coca-Cola and AT&T, serving as presenting sponsors. The shows air tonight through Thursday at 11:00pm ET and serve as part of the promotional bu ...

Tags: Marketing and Sponsorship, TBS/TNT, Coca-Cola

Sprint, Earnhardt Team For Texting Initiative

NASCAR driver Dale Earnhardt Jr. “teamed up with Sprint for a 30-second ad” to promote Sprint’s Drive First app, which “can block and send automatic replies to text messages while you drive,” according to NASCAR.com. The spot was shot at Charlotte Motor Speedway in ...

Tags: Marketing and Sponsorship, NASCAR, Sprint

Golf Channel, NBC Launch Promo Around U.S. Open

Golf Channel and NBC have launched a sweepstakes that will award four tandems of father/sons and father/daughters with a trip to the U.S. Open. At GolfChannel.com/FathersDay, viewers can upload photos of their father or a father figure through the site or via Instagram. Golf Channel Senior VP/Market ...

Tags: Golf Channel, NBC, Marketing and Sponsorship

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