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FIFA Sponsors Have Yet To Pull Out Of Deals In Wake Of Corruption Indictments

Published in SportsBusiness Daily on 05 / 29 / 15

While many FIFA sponsors have "advertised their concerns" amid the scandal that broke this week, none of them so far "have said they are pulling out of their deals," according to a front-page piece by Vranica, Mickle & Robinson of the WALL STREET JOURNAL. 21 Sports & Entertainment Marketing ...

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Tags: Marketing and Sponsorship, FIFA, Visa, Adidas, Hyundai, Sony

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Earnhardt Still Looking For Sponsors

NASCAR driver Dale Earnhardt Jr. "needs a sponsor for 13 of the 38 Sprint Cup races this year," according to Jeff Gluck of USA TODAY. That includes "two non-points events." PepsiCo reduced its involvement with Earnhardt's No. 88 Chevy in October, "leaving a sponsorship void that has yet to be fill ...

Tags: NASCAR, Marketing and Sponsorship

Penske Re-Ups With Shell-Pennzoil

Shell-Pennzoil signed a five-year extension with Penske Racing yesterday that takes its 33-race sponsorship of the No. 22 NASCAR Sprint Cup car through '18. Financial terms of the deal were not available. Shell’s deal with Penske was not up until the end of '13, but Shell NASCAR Dir Heidi Mass ...

Tags: NASCAR, Marketing and Sponsorship, Shell Oil, Pennzoil, Hertz

Canadian Tire Ups Its Sports Marketing Spend

Canadian Tire has announced “one of the largest sets of sports partnerships ever undertaken in the country,” signaling a “huge marketing bet to position itself as Canada’s retailer,” according to Susan Krashinsky of the GLOBE & MAIL. The company yesterday announced ...

Tags: Marketing and Sponsorship

IMG Wins WVU Multimedia Rights

IMG College has won the multimedia rights to West Virginia Univ., one of the few remaining schools that had managed and marketed its rights in-house. Terms of the deal were not available. IMG College, which owns the rights to more than 80 universities across the country, is working through the final ...

Tags: IMG, Marketing and Sponsorship

49ers QB Files To Trademark "Kaepernicking"

49ers QB Colin Kaepernick “applied to trademark” the term “Kaepernicking” on Jan. 14, just two days after his breakthrough win against the Packers in the NFL playoffs, according to Eric Branch of the S.F. CHRONICLE. The trademark filing “indicates Kaepernick intend ...

Tags: Marketing and Sponsorship, San Francisco 49ers

Marketplace Roundup

GOLF.com's Mike Walker reported Luke Donald yesterday announced a contract extension "with his longtime sponsor Mizuno." Terms of the deal were not disclosed. Donald "tested the waters with other equipment companies before deciding to stay at Mizuno, which he's been playing since his college days at ...

Tags: Marketing and Sponsorship

Coke Unveils '13 Super Bowl Spot

Coca-Cola hopes to build on its strong showing in last year's Super Bowl with a ’13 ad that gets fans involved via social media and allows them to vote on a commercial to debut immediately following this year’s game. The company yesterday debuted its 60-second “Mirage” sp ...

Tags: Marketing and Sponsorship, Coca-Cola, NFL

Should Super Bowl Ads Be Released Early?

The big debate surrounding this year's Super Bowl is “should advertisers release their commercials early,” according to Meg James of the L.A. TIMES. During the last two years, a “growing number of Super Bowl advertisers have unveiled their spots several days before the big g ...

Tags: Marketing and Sponsorship, NFL

Woods, Mickelson Top List Of Golf Earners

Tiger Woods and Phil Mickelson made a combined $131.5M in on-and-off-course earnings in ’12, according to a ranking of the top 50 earners in the sport compiled by GOLF DIGEST. The top 50 collectively earned more than $400M off the course last year. Despite Woods’ loss of “a ha ...

Tags: Marketing and Sponsorship, Golf

Textron Hopes To Raise Sales With EGR Deal

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