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Chevrolet Becomes Latest Founding Partner Of Daytona Rising, Gets "Injector" Entrance

Published in SportsBusiness Daily on 07 / 01 / 15

Chevrolet today announced a long-term founding partnership for one of Daytona Int'l Speedway's five "injector" entrances, ensuring an American manufacturer will be well represented at the new $400M Daytona Rising renovation. The Detroit-based manufacturer, which joins Toyota and Florida Hospita...

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Tags: Marketing and Sponsorship, Chevrolet, Daytona International Speedway

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03/05/13
Marketplace Roundup

Time Warner Cable has signed a multiyear sponsorship with the Univ. of Kentucky, highlighting the football and men's basketball programs. Per the agreement, TWC will serve as an official sponsor of Univ. of Kentucky athletics across its core video, high speed data, Wi-Fi and home phone products and ...

Tags: Marketing and Sponsorship

03/04/13
NRA To Title Sponsor Cup Race At TMS

The NRA finalized a deal with Texas Motor Speedway to become the title sponsor of the track's April 13 Sprint Cup race. The agreement will result in NASCAR holding its first NRA-branded Sprint Cup race. Financial terms were unavailable. Sprint Cup sponsorships typically sell in the high-six figure t ...

Tags: Marketing and Sponsorship, NASCAR

03/04/13
Las Vegas Tourism To Advertise In MLB Parks

The Las Vegas Convention & Visitors Authority this MLB season will put up "ads luring tourists for a Las Vegas vacation" with signage at Dodger Stadium, Wrigley Field, Rangers Ballpark in Arlington and Citi Field, according to Alan Snel of the LAS VEGAS REVIEW-JOURNAL. R&R Partners Exec ...

Tags: Marketing and Sponsorship

03/04/13
New Era, MLB Introduce New Line Of Caps

New Era has introduced "a line of fitted caps for spring training that the company says are 40 percent lighter than traditional on-field caps and are designed to allow perspiration to evaporate faster, keeping players cooler," according to Ken Belson of the N.Y. TIMES. New Era and MLB said that earl ...

Tags: Marketing and Sponsorship, New Era, MLB

03/04/13
Nike CEO Discusses New Kids Program

Nike on Thursday announced that it would donate $50M "toward a 'Let's Move Schools' program, which seeks to increase physical activity among America's youth," and ESPN.com's Darren Rovell conducted a Q&A with Nike CEO Mark Parker on the topic as well as other issues involving the company. Below ...

Tags: Nike, Marketing and Sponsorship

03/01/13
Adidas' New College BB Jerseys Largely Panned

adidas on Thursday unveiled its “new, eye-catching uniforms" that six teams -- UCLA, Louisville, Baylor, Kansas, Notre Dame and Cincinnati -- will wear in postseason play, and the camouflaged-patterned shorts and “bright-colored jerseys became a trending topic on social media,” acc ...

Tags: Adidas, Marketing and Sponsorship

03/01/13
Tampa PGA Tour Event Finds Presenting Sponsor

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Tags: Marketing and Sponsorship, PGA Tour, Golf

03/01/13
Under Armour To Outfit USA Gymnastics

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03/01/13
AdvoCare Again Sponsoring Bowl Game

The Independence Bowl Foundation on Thursday announced that AdvoCare for the fifth consecutive year will be the title sponsor of Shreveport's postseason college football game, which now will be dubbed the AdvoCare V100 Bowl. The game previously had kept the word "independence" in the game's nam ...

Tags: NCAA, Marketing and Sponsorship

03/01/13
Quiksilver Discontinues Female Apparel Line

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