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Fox Sports To Make Strong Pitch At Next Month's Upfront Behind NFL, CFB, World Series

Published in SportsBusiness Daily on 04 / 21 / 17

There is about a month before Fox presents its '17-18 upfront slate to advertisers, and the company's sports division "would like media buyers to start looking ahead to the fall," when its NFL, college football and World Series coverage "make the net a must-buy for marketers looking to reach the gre...

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Tags: Fox, Marketing and Sponsorship

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Rafael Nadal Inks Tommy Hilfiger Endorsement

Tommy Hilfiger has signed Rafael Nadal "to serve as global brand ambassador" for its underwear and tailored collections, according to Lisa Lockwood of WOMEN'S WEAR DAILY. Nadal "will be photographed in Spain early next year and will appear in the fall underwear and tailored clothing" worldwide ad ca ...

Tags: Marketing and Sponsorship, Tommy Hilfiger

Hornets, Waste Management Ink Partnership

The Hornets yesterday announced a partnership with Waste Management of Charlotte to serve as Time Warner Cable Arena’s waste and recycling partner. All 75 trash receptacles throughout the arena have been re-branded with the Hornets silhouette and the Waste Management logo. Additionally, Waste ...

Tags: Marketing and Sponsorship, Charlotte Hornets, NBA

Alshon Jeffery Signs With BodyArmor

Bears WR Alshon Jeffery has "inked a deal" with sports drink BodyArmor as its newest spokesperson, "setting him up to be the local face of the product after its recent launch" in the Chicago market, according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. Jeffery will "appear in local advertising campa ...

Tags: Marketing and Sponsorship

Marketplace Roundup

SPORTING NEWS' Bob Pockrass asked marketing execs to weigh in on Sprint ending its NASCAR Cup Series title sponsorship after the '16 season. Wasserman Media Group Senior VP Will Pleasants said, "There is still value in the entitlement in this setting. We saw it with Nationwide. You can make an impac ...

Tags: Marketing and Sponsorship

Sprint Dropping NASCAR Title Sponsorship After '16

Sprint will not extend its title sponsorship of the NASCAR Cup Series after the current agreement expires at the end of the '16 season. The company cited a need to focus on its core business, and Sprint VP/Corporate Marketing Steve Gaffney said in a statement, "Without question, the NASCAR sponsorsh ...

Tags: Marketing and Sponsorship, NASCAR, Sprint

Univ. Of Miami Could End Nike Deal

The Univ. of Miami’s 27-year "marriage with Nike -- the first of its kind in college sports -- may be coming to an end," according to Matt Porter of the PALM BEACH POST. UM has "not renewed its contract with Nike," which expires Aug. 31, and adidas and Under Armour "have submitted formidable b ...

Tags: Marketing and Sponsorship, Nike, ACC

New Nike Campaign Features LeBron's "Heroes"

Nike today is rolling out a new campaign that highlights the LeBron 12 basketball shoe by "featuring a dozen northeast Ohioans identified by LeBron James and the shoe company as local 'heroes,'" according to Joe Vardon of the Cleveland PLAIN DEALER. Nike "filmed videos and designed shoes for each of ...

Tags: Marketing and Sponsorship, Nike

Comic Book Makes Superhero Merch With QBs

Chicago-based Athlitacomics' new line of "football hero merchandise features none other than a comic version" of Colts QB Andrew Luck, according to Dana Hunsinger Benbow of the INDIANAPOLIS STAR. The merch shows Luck with "jet black hair" and an "intensely evil expression on his face." Standing at " ...

Tags: Marketing and Sponsorship, Indianapolis Colts, NFL

Patrick Brought On As Face Of Chicago Area Hospital

Illinois-based Edward-Elmhurst Healthcare yesterday announced an endorsement deal with NASCAR driver Danica Patrick as part of its "Healthy Driven" initiative. Patrick will be a featured spokesperson in an effort that includes TV and radio spots, magazine ads, billboards and a presence in a pub ...

Tags: Marketing and Sponsorship

ASU Sold Adidas On Future Vision

Arizona State yesterday signed an  eight-year deal with adidas  after VP/Athletics Ray Anderson, along with Associate VP & Chief Business Development Officer Greg McElroy, sold adidas "on their vision for ASU's future," according to Jeff Metcalfe of the ARIZONA REPUBLIC. That ...

Tags: Marketing and Sponsorship, Pac 12

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