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NFL To Let Cardinals Fans Preview Super Bowl XLIX Stadium App

Published in SportsBusiness Daily on 12 / 21 / 14

The NFL at today’s Seahawks-Cardinals game will allow fans to preview the Super Bowl Stadium App in advance of the Feb. 1 game at Univ. of Phoenix Stadium. The mobile app, which is available for both iOS and Android devices, allows users to access three types of video content – in-game h...

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07/19/12
Marketplace Roundup

In DC, Dan Steinberg noted on the heels of the debut of his adidas commercial , Redskins QB Robert Griffin III appears in "another new spot," this one for Gatorade. Steinberg: "It seems pretty clear that this kid is now D.C.’s most marketable athlete, before he’s played a single down of ...

Tags: Marketing and Sponsorship

07/18/12
Packers Renew MillerCoors Sponsorship

The Packers "renewed their marketing agreement with MillerCoors, their largest sponsor and largest shareholder," according to Richard Ryman of the GREEN BAY PRESS-GAZETTE. The team and the brewer "announced the 10-year extension Tuesday in the Lambeau Field Atrium , which was adorned with Miller Li ...

Tags: Marketing and Sponsorship, NFL, Green Bay Packers, MillerCoors

07/18/12
Red Sox Merchandise Sales See Single-Digit Decline

The Red Sox enter play today in 4th place in the AL East with a 46-45 record, and the team's performance is "undermining sales of team merchandise, especially the jerseys of popular players," according to Dan Adams of the BOSTON GLOBE. MLB merchandise licensee Majestic Athletic s ...

Tags: Boston Red Sox, Marketing and Sponsorship

07/18/12
Leagues Fight To Keep Military Sponsorships

In a letter Monday sent to U.S. House Speaker John Boehner (R-Ohio) and “other top House leaders, NASCAR was joined” by the NFL, MLB, NBA and Izod IndyCar Series in “begging for lawmakers to keep money flowing” from military sponsorships, according to Stephen Dinan of th ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

07/18/12
USA Men's BBall Team Sports All Nike

There were “no sneaker controversies, real or imagined, in this year's selection” of the USA men's Olympic basketball team, as “fate has made the USA squad all-Nike,” according to Allan Brettman of the Portland OREGONIAN. adidas America Global Basketball officials in Portland ...

Tags: Marketing and Sponsorship, Nike, Adidas, Basketball

07/18/12
Olympic Marketing Moratorium Begins

The USOC, in conjunction with the IOC, today “begins a moratorium on athletes marketing themselves through companies that aren’t official Olympic sponsors,” according to Barry Svrluga of the WASHINGTON POST. The moratorium “holds through Aug. 15, three days after” the L ...

Tags: Marketing and Sponsorship, USOC, IOC

07/18/12
EPL Club Chelsea Signs Engery Sponsor Gazprom

EPL club Chelsea and Russia-based Gazprom Marketing & Trading Ltd. yesterday announced a three-year energy partnership. Gazprom will become the club’s official global energy provider, supplying gas and power at Stamford Bridge and Chelsea’s training facility at Cobham. As part of the ...

Tags: Marketing and Sponsorship

07/17/12
Jordan Brand To Run Real-Time Twitter Ads

While the U.S. men's basketball team is playing at the London Games, Jordan Brand "will include spontaneous real-time comments about the game in its promoted tweets," according to Joan Voight of MASHABLE.com. The Twitter ads "will also contain pre-planned brand content and links." The effort, by dig ...

Tags: Marketing and Sponsorship, Nike

07/17/12
Baltimore Grand Prix Names Sponsors

Seven weeks in advance of the Baltimore Grand Prix, race organizers yesterday “announced several sponsors at a promotional event" that launched their first marketing campaign, according to Luke Broadwater of the Baltimore SUN. Sunoco, Dr Pepper and Giant Food were announced “as the first ...

Tags: Marketing and Sponsorship

07/17/12
Olympic Marketing Restrictions Called "Chilling"

Civil liberties campaigners “have urged police not to crack down hard on small traders suspected of breaching strict rules on the use of Olympic logos and words,” according to Rosa Silverman of the London TELEGRAPH. The restrictions mean that “only official sponsors are allowed to ...

Tags: Marketing and Sponsorship

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