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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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11/28/11
Reebok Considering $1 Shoe In India

Reebok is "considering offering a shoe that fits the budget" of India's rural poor, with a price tag as low as $1 a pair, according to Preetika Rana of the WALL STREET JOURNAL. Reebok Corporate Communications Manager Daniel Sarro in an e-mail wrote a pilot project is under way aimed at "testing the ...

Tags: Reebok, Marketing and Sponsorship

11/28/11
Olympic Marketing Notes

In N.Y., Tanzina Vega noted the IOC is “focusing the latest iteration of its promotional campaign on the 12- to 19-year-old market.” The campaign, called “Best of Us,” via Cole & Weber United, “continues the theme of previous Olympic campaigns that encourag ...

Tags: Marketing and Sponsorship

11/23/11
New Chrysler Ad To Feature Suh

A new 60-second commercial for the '12 Chrysler 300 featuring Lions DT Ndamukong Suh "is scheduled to debut during" Thursday's Packers-Lions game, according to Bill Shea of CRAINS' DETROIT BUSINESS. The spot includes Suh and "metro Detroit neighborhoods and people, similar to the 'Imported from Det ...

Tags: Marketing and Sponsorship, Chrysler Corp., Detroit Lions

11/23/11
LOCOG Unveils '12 London Olympics Uniforms

The adidas uniforms that volunteers and staff members will during the ’12 London Games were unveiled Tuesday, and LOCOG officials said that they were “influenced by the Grenadier Guards, the Beatles and Henley regatta,” according to Owen Gibson of the GUARDIAN. The outfits have a " ...

Tags: Marketing and Sponsorship, Adidas

11/23/11
Marketplace Roundup

The LPGA Monday announced that Kia Motors America has been designated the official automotive partner of the LPGA. Kia will also serve as the official tournament vehicle of eight LPGA events, and the title sponsor of the Kia Performance Awards, which will be presented at the ’12 CME Group Tit ...

Tags: Marketing and Sponsorship

11/22/11
NHL To Promote New "Mission: Impossible" Movie

The NHL has signed a marketing partnership with Paramount Pictures to promote the film "Mission: Impossible -- Ghost Protocol," which debuts on Dec. 21. It is the league's first fully integrated branding partnership with a Hollywood film. Terms of the deal were not known. The league will integ ...

Tags: NHL, Marketing and Sponsorship

11/22/11
Networks Poaching NBA Advertisers

With the NBA lockout “dragging into Thanksgiving and even a partial season increasingly in doubt, networks that don't carry the NBA are trying to poach advertisers from networks that normally do,” according to Dan Hirschhorn of AD AGE. Sources said that sales pitches are “focusing ...

Tags: Marketing and Sponsorship, NBA, Basketball

11/22/11
Beckham's Global Marketing Reach Continues

Galaxy MF David Beckham this week will be "unveiled as the new face " of U.K.-based supermarket Sainsbury's in a US$7.8M deal, and some analysts "predict that he could nudge up revenues of the supermarket chain by millions," according to Matthew Syed of the LONDON TIMES, who writes under under ...

Tags: Marketing and Sponsorship

11/21/11
Sponsors Congratulate Stewart On Cup Win

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Tags: Marketing and Sponsorship, NASCAR

11/21/11
PSU Merchandise Sales Down From Last Year

Sales of hats, shirts and other items "emblazoned with the Penn State name have plummeted about 40 percent overall compared with the same period last year," according to retailers and industry analysts cited by Joann Loviglio of the AP. SportsOneSource analyst Matt Powell said, "This is the fir ...

Tags: NCAA, Marketing and Sponsorship

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