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Gatorade Teams With Jordan Brand For "Be Like Mike" Collection With Shoes, Apparel

Published in SportsBusiness Daily on 11 / 17 / 17

As part of a recent extension with Michael Jordan, Gatorade and Jordan Brand are "unveiling a 'Be Like Mike' collection" that will "feature four different Gatorade Jordans, two of which will be sold starting Dec. 16," according to Darren Rovell of ESPN.com. The Air Jordan XXXII "Like Mike"...

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Tags: Marketing and Sponsorship, Nike, Gatorade

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Eichel Creating Demand For Sabres Jerseys

The rookie season for Sabres C Jack Eichel is "expected to translate into booming jersey sales" for Buffalo-area sporting goods stores after "several years of a ho-hum Sabres roster," according to Samantha Christmann of the BUFFALO NEWS. Niagara Falls-based Laux Sporting Goods Manager Joe Eckl said, ...

Tags: Marketing and Sponsorship, Buffalo Sabres

Delta To Lease Boeing 757sTo NBA Teams

Delta Air Lines "is poised to start using Boeing 757s under a tentative agreement" for NBA charters, with almost 50% "more cabin space than the planes now on those flights," according to Michael Sasso of BLOOMBERG NEWS. The deal also calls for "ferrying as many as 27 of the 30 NBA teams, four more t ...

Tags: Marketing and Sponsorship, Delta Airlines, NBA

Marketplace Roundup

BROADCASTING & CABLE’s Jon Lafayette cited data from media tracking firm iSpot showing that Fox Sports generated an estimated $26.8M “in advertising revenue” for FIFA Women’s World Cup game coverage “on its broadcast and cable networks.” The “top spender ...

Tags: Marketing and Sponsorship

Carli Lloyd Demand Spikes After WC Final

U.S. women's national team MF Carli Lloyd, after scoring two of her three goals in  yesterday’s FIFA Women’s World Cup final within the first five minutes of the match, had so many people “going to her official website that it crashed,” according to Darren Rovell of ESP ...

Tags: Marketing and Sponsorship, FIFA World Cup

Andy Murray Picky With Endorsements

Andy Murray “likes to do things his own way, and it’s costing him millions,” according to Danielle Rossingh of BLOOMBERG NEWS. Murray “was expected to make as much as” $75M in endorsements after becoming the first British man to win Wimbledon since Fred Perry in '36. B ...

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NBC Lands New Advertisers For Race Coverage

Promising to approach NASCAR with a fresh set of eyes from a production and commentary perspective, NBC Sports has taken the same approach with ad sales, finding new partners and approaches as its NASCAR coverage launches this weekend. The net, which kicks off its 10-year, $4.4B NASCAR deal with Sat ...

Tags: Marketing and Sponsorship, NBC, NASCAR

Tennessee Unveils New Nike Uniforms

The Univ. of Tennessee on Wednesday began its new eight-year, $35M apparel deal with Nike "with an elaborately produced hour-long webcast entitled 'Swoosh,'" which featured UT athletes "walking and striking poses on a runway," according to Dustin Dopriak of the Knoxville NEWS SENTINEL. The ...

Tags: Marketing and Sponsorship, Nike, SEC

New Balance Launches Global Campaign

New Balance "is planning an advertising blitz that’s twice as big as any in its 109-year history, taking aim directly at Nike," according to Matthew Townsend of BLOOMBERG NEWS. New Balance on Wednesday began its "first global campaign, including television spots throughout the U.S. and ot ...

Tags: Marketing and Sponsorship, New Balance

P.F. Chang's Out As Arizona Marathon Sponsor

Casual dining chain P.F. Chang's is "exiting as title sponsor" of the Rock 'n' Roll Arizona Marathon & 1/2 Marathon, a "role it held since the event's inception" in '04, according to Jeff Metcalfe of the ARIZONA REPUBLIC. The restaurant's branding around the race was "so successful that it often ...

Tags: Marketing and Sponsorship

Mizzen+Main Growing Thanks To Athlete Customers

Dallas-based clothier Mizzen+Main Founder & CEO Kevin Lavelle "suffers from the common business malady of a slim marketing budget, or, at least, one that offers no hope of inking a celebrity endorsement deal," but thanks to a growing number of player-customers, he "doesn't really need one," acco ...

Tags: Marketing and Sponsorship

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