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McLaren F1 Sponsors Not Charged Extra For Branding Received From Alonso Indy 500 Run

Published in SportsBusiness Daily on 05 / 26 / 17

F1 team McLaren is not charging its sponsors "any extra for the branding and exposure they are receiving" from Fernando Alonso's Indianapolis 500 venture, according to Lawrence Barretto of MOTORSPORT.com. Alonso's car is "almost entirely bedecked in McLaren’s traditional colours and covered wi...

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NCAA Partners With Groupon For Ticket Presale

The NCAA has partnered with Groupon to hold an “exclusive presale” this week for tickets to individual sessions of the NCAA men’s basketball tournament at various locations. Full-price, upper-level tickets are being made available through the presale for First Four games in Dayton; ...

Tags: NCAA, Marketing and Sponsorship

Does ATP Need More Player-Specific Merchandise?

The ATP is "missing the boat with merchandising" for its top players, according to Tennis Channel's Jon Wertheim. Players have independent contracts with various companies that may produce a product line for them, but Wertheim asked, "Why can’t I get a (Kei) Nishikori shirt? Why can’t I ...

Tags: Marketing and Sponsorship, ATP

NFL To Run Domestic Violence PSA On NBC

The NFL is "backing a public-service announcement" set to air during the Super Bowl broadcast from No More, an umbrella organization for groups "working to combat domestic violence and sexual assault," according to Suzanne Vranica of the WALL STREET JOURNAL. The spot "features a woman talk ...

Tags: Marketing and Sponsorship, NFL, Super Bowl

Kardashian Featured In T-Mobile Super Bowl Ads

Kim Kardashian "made a surprise appearance" on TBS' "Conan" last night to debut her new T-Mobile commercial, which "will also be appearing during the Super Bowl," according to Elizabeth VanMetre of the N.Y. DAILY NEWS. The 30-second clip "shows the 35-year-old reality star dressed in all black ...

Tags: Marketing and Sponsorship, Super Bowl, Coca-Cola, T Mobile

Durant, Watt Endorse American Family Ins.

Wisconsin-based American Family Insurance has signed Thunder F Kevin Durant and Texans DE J.J. Watt "as its new 'brand ambassadors,'" according to Rick Romell of the MILWAUKEE JOURNAL SENTINEL. Seahawks QB Russell Wilson "has represented American Family for the last two years, but the contract expir ...

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Skittles Airs Marshawn Lynch Mock Interview

Skittles seized on Seahawks RB Marshawn Lynch's "infamous reporter avoidance with a video" last night in which Lynch "partakes in a mock press conference," according to according to E.J. Schultz of AD AGE. Lynch's "love of Skittles is well known and led to an endorsement deal last year."&n ...

Tags: Marketing and Sponsorship, Seattle Seahawks, NFL

Xfinity To Roll Out First NASCAR Spot

Comcast, whose Xfinity cable division will begin title sponsorship of NASCAR's secondary series this year, will "use the spotlight around this weekend's Super Bowl XLIX to promote" the season-opening race from Daytona Int'l Speedway on Feb. 21, according to Michael McCarthy of ADWEEK. Comcast ...

Tags: Marketing and Sponsorship, NASCAR, Comcast

Lexi Thompson To Endorse Zurich Insurance

Zurich Insurance Group has named Lexi Thompson to its golf ambassador roster, the company's first endorsement deal with a female golfer. Financial terms of the multiyear deal were not disclosed, but Thompson will wear the Zurich logo on her left sleeve during competition and will help Zurich grow it ...

Tags: Marketing and Sponsorship

Marketplace Roundup

Xavier Univ. athletics yesterday announced a new five-year deal with Nike that covers all 18 of its intercollegiate sports programs. Xavier men's basketball has been a Nike program since '01-02 and in '10 was elevated to Nike NTS Promo status, representing the highest Nike tier for a hoops program w ...

Tags: Marketing and Sponsorship

Super Bowl Ads Not Creating Buzz

With the Super Bowl less than a week away, there is a "distinct lack of excitement surrounding this year’s commercial lineup" for the game, thanks in part to fewer advertisers "releasing teasers in advance of the most-watched TV event," according to Claire Atkinson of the N.Y. POST. Build ...

Tags: Marketing and Sponsorship, Super Bowl

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