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Ford, Nike, Hyundai, Bose Respond To NFL Protests, But Most League Sponsors Silent

Published in SportsBusiness Daily on 09 / 26 / 17

Ford Motor Co., a sponsor of the NFL, has "voiced support for NFL players exercising their right to free speech and peaceful protest" after President Trump urged fans to "consider a boycott," according to Danielle Wiener-Bronner of CNN MONEY. The company in a statement said, "We respect individ...

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Tags: Marketing and Sponsorship, NFL, Hyundai, Nike, Ford

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The WALL STREET JOURNAL's Ellen Emmerentze Jervell reports adidas Chair & CEO Herbert Hainer knows that a full turnaround of the company's business "can’t happen overnight," but he still expects its "long-troubled North American division to be profitable by year-end." Hainer "points to fre ...

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Brady's Brand Takes Hit With Deflategate Ruling

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Tags: Marketing and Sponsorship, New England Patriots, NFL

Questions Arise Over Military Tributes

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Tags: Marketing and Sponsorship

Speaker Company Goes Viral With NHL Astronaut

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Etihad Airways Partners With Monumental Sports

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In California, Larry Bohannan writes "there was never any question about the long-term viability" of the PGA Tour event in Palm Springs. It was "more a matter of getting a sponsor who was comfortable with playing in the desert and what the local tournament offered in terms of client hospitality oppo ...

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