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Redskins Propose Rule Allowing NFL Teams To Opt Out Of "TNF" Color Rush Uniforms

Published in SportsBusiness Daily on 03 / 24 / 17

Among the NFL rule proposals announced Thursday  for the '17 season, one by Redskins Owner Dan Snyder "would change league bylaws to allow teams to opt out of the Color Rush uniforms," according to Michael David Smith of PRO FOOTBALL TALK. The Redskins did not play a "Thursday Night Football" g...

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Tags: NFL, Marketing and Sponsorship

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MLB Giants' Bumgarner Lining Up Endorsements

In terms of whether World Series MVP Madison Bumgarner can make the jump "from pitcher to pitchman," the answer is "absolutely," according to sports marketing experts cited by John Shea of the S.F. CHRONICLE. Endorsements "more in line with his Southern roots" may be in order. Former MLB Giants Pres ...

Tags: Marketing and Sponsorship, San Francisco Giants

Adidas Helps MSU Embrace "Stark Vegas"

Starkville, site of the campus of Mississippi State, has "received a marketing makeover" in recent years, as adidas has helped popularize the nickname "Stark Vegas," a moniker that "rolls off the tongue even if you do not know quite what it means," according to Marc Tracy of the N.Y. TIMES. The term ...

Tags: Marketing and Sponsorship, Adidas

Marketplace Roundup

The AP reports Emirates Airlines has "renewed its shirt sponsorship" for Serie A club AC Milan "for five more seasons" in a deal worth more than $100M. With bonuses, the deal "could be worth" as much as $125M, which is a 40% "increase on the previous deal" set to expire next year ( AP, 12/1 ) ...

Tags: Marketing and Sponsorship

Sherman Critical Of Several NFL Policies

Seahawks CB Richard Sherman "took issue with several NFL policies" during his weekly media availability Tuesday, including the league's sponsorship stance and its "decision last week to fine teammate Marshawn Lynch $100,000" for not talking to the press, according to Bob Condotta of ...

Tags: Marketing and Sponsorship, NFL, Seattle Seahawks

Burbank Airport Partners With Rose Bowl

The Burbank Bob Hope Airport in California is hoping to raise awareness by "targeting college sports fans throughout the country with bowl season around the corner," according to Chad Garland of the BURBANK LEADER. The airport on Monday will launch a sweepstakes on the Rose Bowl's Facebook page in w ...

Tags: Marketing and Sponsorship

Up-And-Coming Drivers Lack Sponsorship

Most NASCAR drivers "like to have their sponsorship lined up" at this point of the offseason for the following year, but there are several "young drivers scrambling for sponsorship or still trying to figure out their 2015 plans," according to Bob Pockrass of SPORTING NEWS. That group includes Darrel ...

Tags: Marketing and Sponsorship, NASCAR

Source: Sony To Pull FIFA Sponsorship

Sony has decided to "end its sponsorship" of the FIFA World Cup "amid growing concerns about the transparency of the bidding process for the next two tournaments," according to a source cited by Eric Pfanner of the WALL STREET JOURNAL. Sony’s contract as one of six official partners of FIFA wa ...

Tags: Marketing and Sponsorship, FIFA, Sony

USOC Extends Nike Deal Through '20

The USOC and Nike yesterday announced that they have extended their sponsorship deal through '20. Nike will provide footwear and apparel for U.S. Olympic and Paralympic athletes, including the medal stand uniform for the '18 PyeongChang and '20 Tokyo Games. Nike also will provide the award uniforms ...

Tags: Marketing and Sponsorship, Nike, USOC

Bud Sticking With Clydesdales For Super Bowl

An Anheuser-Busch spokesperson said that the "famous Clydesdale horses" will indeed be "making an appearance in Budweiser’s Super Bowl ads," according to Suzanne Vranica of the WALL STREET JOURNAL. The spokesperson said, "The Clydesdales play a strong role for the brand, representing Budweiser ...

Tags: Anheuser Busch, Marketing and Sponsorship, Super Bowl, Volkswagen

Fanatics Preps For Busy Holiday Season

See the full listing for Fanatics Execs from Jacksonville-based Fanatics said that they now "are opening what they call their 'holiday playbook' that will see a massive influx of workers to handle an anticipated hundreds of thousands, possibly millions, of orders in the next month, ...

Tags: Marketing and Sponsorship

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