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Adidas Reportedly Offering Massive Contract To James Harden To Leave Nike

Published in SportsBusiness Daily on 08 / 03 / 15

adidas has offered Rockets G James Harden a 13-year, $200M shoe contract, and Nike "has until the end of next week to match the deal or lose him," according to sources cited by Darren Rovell of ESPN.com. Nike's deal with Harden "recently expired." adidas has "slipped in recent years due to a lack of...

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Tags: Marketing and Sponsorship, Adidas

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Brewers Sign Deal With Energy Bar Company

California-based energy bar maker Bonk Breaker has signed on as an official sponsor of the Brewers. The company will now produce a specially wrapped energy bar affixed with the Brewers logo that will be sold at Miller Park. Bonk Breaker also will be stocked in the team's clubhouse. In addition, Brew ...

Tags: Marketing and Sponsorship, Milwaukee Brewers

RGIII Sets Jersey Sales Record

Redskins QB Robert Griffin III topped all NFL players in jerseys sold from April '12 through March '13, while also setting the all-time record for jersey sales in the league's business year. Griffin supplanted Packers QB Aaron Rodgers, who led the league in sales for '11-12 following the team's win ...

Tags: Marketing and Sponsorship, NFL

Fans Line Up For Louisville Merchandise

Dick’s Sporting Goods Senior Community Marketing Manager Tom Osborn said that when the company’s store in Louisville opened at midnight Tuesday, just after the men's national championship game, "about 50 people were waiting outside the store" to be the first to get official Univ. of Loui ...

Tags: Marketing and Sponsorship, Dicks Sporting Goods

NASCAR Cancels Pit Crew Event Sans Sponsor

The annual NASCAR pit crew competition, which has been a “staple of Sprint Cup All-Star weekend activities the past eight years in Charlotte, is going on at least a one-year hiatus due to a lack of sponsorship,” according to Jim Utter of the CHARLOTTE OBSERVER. The event “typicall ...

Tags: NASCAR, Marketing and Sponsorship

EPL Seeking New Referee Sponsor

EPL Sales & Marketing Dir Richard Masters said that the league is "seeking a new sponsor for its match officials' uniforms starting in the 2013-2014 campaign after its deal with Expedia Inc. expires this summer," according to Ravi Ubha of the WALL STREET JOURNAL. Masters added, "It's a different ...

Tags: English Premier League, Marketing and Sponsorship

Marketplace Roundup

The NWSL Portland Thorns yesterday “unveiled their uniforms for the 2013 season and announced a sponsorship partnership with Providence Health & Services.” The Nike home jersey is “red with a simple white stripe with the Thorns FC crest,” while the away jersey is “s ...

Tags: Marketing and Sponsorship

Melo Now Leading NBA Jersey Sales

Knicks F Carmelo Anthony currently controls the No. 1 spot on the NBA's top-selling jerseys list, and the Knicks remain the top-selling team since the beginning of the season. Anthony is the first Knicks player to lead the jersey rankings since the league first began tracking sales in '01-02. The r ...

Tags: NBA, Marketing and Sponsorship

Ligety, Hendrickson Join Kellogg's Roster

USOC sponsor Kellogg's today announced the addition of alpine skier Ted Ligety and ski jumper Sarah Hendrickson to its roster of athletes for the '14 Sochi Games. Ligety and Hendrickson join a roster of nine athletes previously named in February. All 11 athletes will be featured in Kellogg’s m ...

Tags: Marketing and Sponsorship, Kellogg

Izod Launching Golf Campaign At Augusta

Izod is launching a new ad campaign, multiyear sponsorships of three golfers and several brand activations at The Masters in connection with its Izod Golf platform. The company will sponsor The Maxim Clubhouse at The Masters; maintain a social media presence; sponsor a launch party tomorrow; create ...

Tags: Marketing and Sponsorship, Golf

Ashworth, Puma, Nike Debut Masters Outfits

Some of the fashion and apparel that will be worn at The Masters this week was on display during Golf Channel’s “Morning Drive” show yesterday. Ashworth Golf displayed its clothing on mannequins -- a lineup that will be worn by Fred Couples, Stewart Cink and Michael Thompson. Golf ...

Tags: Marketing and Sponsorship, Puma, Nike, Ashworth

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