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Venus Williams' Fashion Line Gets Reboot; Debuting New Collection During U.S. Open

Published in SportsBusiness Daily on 08 / 29 / 16

Venus Williams' four-year-old fashion line, EleVen by Venus, "is undergoing a serious reboot" since she "hired two seasoned retail executives last year to help her centralize and take charge of operations," according to Katherine Rosman in a Sunday Style section cover story for the N.Y. TI...

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05/27/14
PGA Tour Aims To Protect Its Trademarks

The PGA Tour, in a "move to better protect its trademark," reached out to "about a half-dozen equipment manufacturers at the start of the year ... to spell out clearer guidelines for use of its mark in a variety of promotional platforms," according to Dave Shedloski of GOLF WORLD. PGA Tour Exec VP/C ...

Tags: Marketing and Sponsorship, PGA Tour

05/27/14
Adidas Launches New World Cup Campaign

adidas is “demanding viewers opt ‘All in’ with its World Cup marketing campaign, the largest in its history, or else it will cease communications to those consumers for the duration of the tournament,” according to Alex Brownsell of MARKETING Magazine. adidas offers its ...

Tags: Marketing and Sponsorship, Adidas, FIFA World Cup

05/27/14
ESPN Unveils Sponsors For X Games Austin

ESPN is expected to announce today that it has signed seven sponsors for Summer X Games, which will make its debut June 6 in Austin. The company retained top-tier sponsors from '13, including the U.S. Navy, Ford, GoPro and Monster Energy. It added three new exclusive sponsors in Dos Equis, Dr Pepper ...

Tags: Marketing and Sponsorship, X Games

05/23/14
History Leverages NASCAR Race To Reach Males

History -- the cable net formerly branded as The History Channel -- is continuously striving to be TV’s “Premiere Destination for Men,” but History VP/Marketing Chris Epple noted there remains a key challenge in attracting a male demographic: the net’s lack of sports program ...

Tags: NASCAR, Marketing and Sponsorship

05/23/14
NASCAR Drivers Debut Patriotic Paint Schemes

NASCAR at Sunday's Coca-Cola 600 begins its annual "American Salute" in support of the U.S. military, according to Jeff Gluck of USA TODAY. Among the drivers that will be "sporting patriotic paint schemes" at Charlotte Motor Speedway are Kevin Harvick, Jimmie Johnson, Brad Keselowski, Carl Edwards, ...

Tags: Marketing and Sponsorship, NASCAR

05/23/14
Hyundai Focuses On Fan Passion For WC Campaign

Hyundai for its '14 FIFA World Cup activation "will focus on the passion of fans" rather than "focus on athletic endorsers" in a planned marketing blitz starting in June, according to Michael McCarthy of AD AGE. Hyundai agency Innocean USA, Huntington Beach, Calif., is creating the #BecauseFutbol ca ...

Tags: Hyundai, FIFA World Cup, Marketing and Sponsorship

05/23/14
Marketplace Roundup

The WALL STREET JOURNAL’s Terlep & Germano cite sources as saying that EPL club Manchester United’s upcoming kit deal “could top” $600M and “last about a decade.” The club is reportedly in talks with Nike, adidas, Puma and Warrior regarding the deal. ManU's c ...

Tags: Marketing and Sponsorship

05/22/14
PNC, Chip Ganassi Racing Reach Deal

Chip Ganassi Racing has "agreed to a multiyear sponsorship agreement with Pittsburgh-based PNC Financial Services Group" for its NASCAR, Verizon IndyCar and TUDOR United Sports Car Championship teams, according to Ralph Paulk of the PITTSBURGH TRIBUNE-REVIEW. The deal "will be announced" today. Othe ...

Tags: Marketing and Sponsorship, PNC Bank, NASCAR, IndyCar

05/22/14
Budweiser Ramps Up World Cup Campaign

Anheuser-Busch’s Budweiser brand is "giving digital a prime spot in its sponsorship as the official beer" of the '14 FIFA World Cup with a "string of video and social efforts," according to Lauren Johnson of ADWEEK. Budweiser has "created a microsite for its 'Rise as One' campaign that se ...

Tags: Marketing and Sponsorship, Anheuser Busch, FIFA World Cup

05/22/14
Marketplace Roundup

ESPN.com's Darren Rovell reported California Chrome co-Owners Steve Coburn and Perry Martin have "filed to trademark the horse's name." Coburn, Martin and their wives, who "make up the horse's ownership entity of Dumb Ass Partners, filed for the trademark" last Thursday before the horse won the Prea ...

Tags: Marketing and Sponsorship

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