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Muscle Memory: Chrysler's Dodge Brand Could Return To NASCAR After Four-Year Absence

Published in SportsBusiness Daily on 12 / 05 / 16

Fiat Chrysler CEO Sergio Marchionne yesterday said that he has spoken to NASCAR execs Jim France and Lesa France Kennedy "about the return of Dodge" to the series, according to a front-page piece by Godwin Kelly of the Daytona Beach NEWS-JOURNAL. Dodge returned to NASCAR in '01, then exited in ...

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Tags: Marketing and Sponsorship, Chrysler, NASCAR

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Hallmark Ornament Features Aaron Rodgers

Hallmark stores in Wisconsin "already are stocking their shelves and supply rooms with one of the card-and-gift company's first Christmas ornaments" of '14, which features the likeness of Packers QB Aaron Rodgers, according to Paul Gores of the MILWAUKEE JOURNAL SENTINEL. Hallmark is "featuring the ...

Tags: Marketing and Sponsorship, Hallmark, Green Bay Packers, NFL

Lexi Thompson A Hit In New Puma Spot

Golfer Lexi Thompson's appearance in the " edgy, racy new Puma commercial " has created "quite the buzz" at this week's Wegmans LPGA Championship in Rochester, according to Randall Mell of GOLFCHANNEL.com. The "Calling All Troublemakers" spot "winds and cuts its way through scenes with a number ...

Tags: Marketing and Sponsorship, Puma, LPGA

Monster Energy Activating Around PBR Event

Monster Energy Drink’s growing presence with PBR will be highlighted again this weekend when the Built Ford Tough Series returns from its three-month summer hiatus in Tulsa. Monster, the official energy drink of PBR since ’12, will host a “Dirt Party” Saturday night at the Ex ...

Tags: Marketing and Sponsorship, PBR

Sporting KC Rolls Out In-House Fashion Line

Sporting KC on Thursday afternoon unveiled its in-house-designed Sporting Club Brand fashion line -- a venture that the club hopes will amount to 10% of its merchandise revenue within the next few months. The lifestyle line, which will be sold online and at Sporting Park, is heavily focused toward n ...

Tags: Sporting Kansas City, Marketing and Sponsorship

Marketplace Roundup

USA TODAY's Nate Ryan reports NASCAR driver Tony Stewart "won't be competing" in this weekend's Sprint Cup Pure Michigan 400 in the wake of his involvement in a fatal crash last weekend . Jeff Burton will "drive Stewart's No. 14 Chevrolet," but Stewart's sponsor lineup "remains intact." ExxonMobil ...

Tags: Marketing and Sponsorship

FS1 Launches New College Football Campaign

FS1 yesterday launched "Sorry for All the Football," the "biggest-ever college football promotional campaign" in Fox Sports history, according to Michael McCarthy of ADWEEK. The effort, via Pereira & O'Dell, N.Y., includes "TV spots, print and online ads and social media." The "tongue- ...

Tags: Marketing and Sponsorship, FS1

KU To Wear New-Look Crimson Chrome Uniforms

The Kansas football program on Tuesday night released the school's new-look uniform, dubbed Crimson Chrome, which "features red pants, red jerseys, a red helmet (complete with a chrome face mask) with a huge Jayhawk head on the top and side and chrome numbers, letters and Jayhawks dotting the l ...

Tags: Marketing and Sponsorship

Arizona Unveils New Nike Hoops Uniforms

The Univ. of Arizona yesterday "introduced five new basketball uniforms" for the '14-15 season that "mix technology with inspiration from the Lute Olsen era, using the same font and similar side trim" as the team wore during the '96-97 national championship season, according to Bruce Pascoe of ...

Tags: Marketing and Sponsorship, Nike

Chips & Putts

GOLF DIGEST's Mike Stachura noted TaylorMade-adidas Golf yesterday announced that it "would be closing" the long-time HQ of Adams Golf in Plano, Texas. Sources said that the Plano facility "will be closed before the end of the year." It is "likely that the consolidation could include combining and r ...

Tags: Marketing and Sponsorship, Golf, TaylorMade Golf

Mars Re-Ups With JGR, Kyle Busch

Mars has signed a "multiyear contract extension to remain at Joe Gibbs Racing as sponsor" of Kyle Busch's No. 18 Sprint Cup Series Toyota, according to Bob Pockrass of SPORTING NEWS. M&M's has sponsored Busch "since his move from Hendrick to Joe Gibbs Racing" in '08, winning 20 Sprint Cup races ...

Tags: Marketing and Sponsorship, NASCAR

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