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NBA Sends Draft Lottery Issue To Committee For More Study

Published in SportsBusiness Daily on 10 / 22 / 14

NBA Commissioner Adam Silver  today said that owners have sent back the issue of draft lottery reform to the league's competition committee for additional study with a need to find the right balance between creating appropriate incentives and allowing a draft to work as it should. He also addr...

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05/30/12
UA Shows Lighter Side With Online Comedy Video

Under Armour is “lightening things up with a new web video” starring Patriots QB Tom Brady that premiered yesterday on comedy video site Funny or Die, according to Shareen Pathak of AD AGE. The video features Brady in an L.A.-ar ...

Tags: Marketing and Sponsorship, Under Armour

05/30/12
Celtics Ink Naming-Rights Deal With Sun Life

The Celtics yesterday announced that Sun Life Financial Inc. has acquired naming rights to the team’s exclusive Courtside Club as part of a multiyear partnership renewal beginning in the ‘12-13 season. Financial terms were not disclosed. The Courtside Club, the Celtics primary hospitali ...

Tags: Marketing and Sponsorship, Boston Celtics

05/25/12
GE's USOC Deal Includes New Medical Technology

GE's sponsorship with the USOC provides U.S. team doctors "with groundbreaking technology to manage the health care of the athletes,” according to Eddie Pells of the AP. The deal, which runs through '20, will “put thousands of pages of medical records into a computerized d ...

Tags: Marketing and Sponsorship, USOC, GE

05/25/12
New Campaign For I'll Have Another's Jockey

America’s Best Racing (ABR) is launching a marketing initiative around Mario Gutierrez, the jockey for Triple Crown contender I’ll Have Another, which will include production of T-shirts, hand-held placards and cookies with the message “Uno Mas, Mario!” leading up to the Belm ...

Tags: Marketing and Sponsorship

05/25/12
Carpenter, Fuzzy's Vodka Starts IndyCar Team

IndyCar driver Ed Carpenter will start Sunday's Indianapolis 500 in the No. 28 position, and he has partnered with sponsor Fuzzy’s Ultra Premium Vodka to "set up a team that ensures he has a drive in every race this season, and potentially creates a career path that stretches beyond his drivin ...

Tags: Marketing and Sponsorship, IndyCar

05/25/12
Primary Sponsors For Indy 500 Field

The 96th Indianapolis 500 is scheduled to be held Sunday, and the following lists the primary sponsors for the 33 cars entered in the field ( THE DAILY ). ROW 1 No. 2 Ryan Briscoe ...

Tags: Marketing and Sponsorship, IndyCar

05/24/12
Danica Patrick Cashing In With NASCAR

Danica Patrick currently sits 10th in the NASCAR Nationwide Series standings in her first full year in the series, but she “is seemingly everywhere, making headlines and attracting attention for a host of high-paying sponsors,” according to Bob Pockrass of SPORTING NEWS. Television ratin ...

Tags: Marketing and Sponsorship, NASCAR, Coca-Cola

05/24/12
Nike Looks To Sponsor '16 Rio Games

Nike is "looking to expand its reach further in the international Olympic world, including a possible sponsorship deal with the 2016 Games in Rio de Janeiro," according to Stephen Wilson of the AP. Nike Brand President Charlie Denson said, "We've always focused on the athlete. The misperception mi ...

Tags: Marketing and Sponsorship, Olympics, Nike

05/24/12
Marketplace Roundup

In Pittsburgh, Josh Yohe writes the marketing of Penguins C Evgeni Malkin for the cover of EA Sports' "NHL 13" video game "has served as a fun endeavor following the team's surprisingly early dismissal from the postseason." Penguins VP/Communications Tom McMillan said, "Our staff has had a lot of fu ...

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05/23/12
Djokovic Signs Five-Year Deal With Uniqlo

Top-ranked tennis player Novak Djokovic has “signed a five-year deal with Japanese clothing brand Uniqlo," according to a source cited by Danielle Rossingh of BLOOMBERG NEWS. The source said that Djokovic “will wear the company’s sports and casual wear and work with Uniqlo on desig ...

Tags: Marketing and Sponsorship

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