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Published in SportsBusiness Daily on 07 / 30 / 14

84%  – Percentage of respondents to a poll on BUFFALONEWS.com who want Terry Pegula to be the Bills' next owner. Following Pegula, Donald Trump earned 6% of votes,  Jon Bon Jovi  and his Toronto group 3%, Tom Golisano 3%, and a "yet-to-be-discussed owner" 2%. At ...

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03/05/12
Tide Debuts Ad Capitalizing On Daytona Clean-Up

Laundry detergent brand Tide ran an ad during Fox' coverage of the NASCAR Sprint Cup Subway Fresh Fit 500 yesterday in an attempt to "capitalize on the ... unexpected product placement on the network last week," according to Michael McCarthy of USA TODAY. Viewers last week "saw safety wor ...

Tags: Marketing and Sponsorship, NASCAR

03/05/12
Lucas Oil Re-Signs With AMA Motocross Series

Lucas Oil has signed a multiyear extension of its title sponsorship of the AMA Motocross series. The company will continue to sponsor and manage television production for the 12-race series, which is managed by MX Sports Pro Racing and Alli Sports. Financial terms of the deal were not available ...

Tags: Marketing and Sponsorship

03/02/12
Penske: Right Time To Switch To Ford

NASCAR team Owner Roger Penske said that the  team’s switch to Ford from Dodge following this year was "appropriate" at this time because all NASCAR manufacturers "will be switching to new models for the 2013 season,” according to Mike Hembree of SPEEDTV.com. Penske said, “Wh ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR, Ford Motor Co.

03/02/12
Enterprise Launching New NCAA-Themed TV Spot

Enterprise Rent-A-Car is “launching a new TV spot to leverage its sponsorship of the NCAA, which is currently in the seventh year of a multi-year contract,” according to Tanya Irwin of MARKETING DAILY. The new ad, which is part of the “Enterprise Way campaign,” features real ...

Tags: Marketing and Sponsorship, NCAA

03/02/12
Dick's Sporting Goods Launches New Campaign

Dick's Sporting Goods on Friday launched a 90-second spot in hopes to “better define its brand for consumers,” according to Natalie Zmuda of AD AGE. The spot, called "Untouchable" and developed via Anomaly, is a “departure for Dick's, which has largely been def ...

Tags: Marketing and Sponsorship, Dicks Sporting Goods

03/02/12
Cabrera's Batting Practice Saying Put On T-Shirts

Tigers 3B Miguel Cabrera's "jovial, expletive-based batting practice routine in spring training" has resulted in Detroit-based T-shirt company Alternative Hero "putting the slugger's expression on a t-shirt," according to Bill Shea of CRAIN'S DETROIT BUSINESS. The shirt includes the phrase ...

Tags: Marketing and Sponsorship, Detroit Tigers

03/02/12
Marketplace Roundup

NASCAR team owner Roger Penske Thursday said that he had “no issue with Brad Keselowski using Twitter during the Daytona 500." Penske said, “Social media is here to stay. All of our businesses are involved in Twitter. Brad is a creative young guy. I take my hat off to him and I think the ...

Tags: Marketing and Sponsorship

03/01/12
Penske Racing Moving to Ford For '13 Cup Season

Penske Racing today announced it will switch next year from Dodge to Ford in NASCAR Sprint Cup Series competition. Penske has raced Dodges for the past nine years; the team drove Fords from '95-'02 ( Penske Racing ). SPEEDTV.com’s Tom Jensen writes the “timing of the blockbuster ann ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR, Ford Motor Co.

03/01/12
Demeanor May Hurt Kenseth's Sponsor Chances

NASCAR driver Matt Kenseth won the Daytona 500 for the second time in four years Monday night, but his "low-key demeanor ... might explain why sponsors are not banging down his car door,” according to Randy Covitz of the K.C. STAR. Best Buy served as the primary sponsor of the No. 17 Roush Fen ...

Tags: Marketing and Sponsorship, Best Buy, NASCAR, Motorsports

03/01/12
Harrington Offering Sponsor Space To Highest Bidder

Golfer Padraig Harrington is “offering millions of euro worth of advertising space" on his tournament apparel through an auction in order to raise funds to support a family member that was recently paralyzed, according to Brian Keogh of the IRISH TIMES. Gerard Byrne, the cousin ...

Tags: Marketing and Sponsorship, Golf

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