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Time To Submit Your Entry For The Sports Business Awards

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Who stands above all others in the sports business world? Submit your entry for the '15 SPORTS BUSINESS AWARDS by Friday, January 9 . We’re looking for the best in 15 categories, including: Sports Media Sports Television Digital Sports Media To see the full list of categorie...

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Penn State Sponsors Staying On For Now

Although State Farm announced yesterday it would drop its sponsorship of Penn State Univ., most business partners said that they are “staying on for now,” according to Charles Thompson of the Harrisburg PATRIOT-NEWS. Nike North America Media Relations Manager KeJuan Wilkins in an e-mai ...

Tags: Marketing and Sponsorship

Chevy Signs Four-Year Deal With Liverpool

EPL club Liverpool has signed a four-year deal with Chevrolet in which the U.S. car brand will become its official automotive partner. The deal, running through the '15-16 EPL season, includes signage at Anfield, inventory within Liverpool's online and offline editorial outlets, and player appearanc ...

Tags: Marketing and Sponsorship, General Motors, Soccer, English Premier League

Despite Army Backing Out, SHR To Field Three Teams

NASCAR driver and Stewart-Haas Racing Owner Tony Stewart said that the organization "is still working toward fielding three Sprint Cup teams in 2013 with Ryan Newman driving one of those cars, despite losing the U.S. Army sponsorship for next year," according to Bob Pockrass of SPORTING NEWS. Newm ...

Tags: Marketing and Sponsorship, NASCAR

Marketplace Roundup

The WALL STREET JOURNAL’s Jason Gay writes professional sports “are nothing if not an advertising vessel” as sponsors “invade nearly every inch of the action.” But there is “still a slice of taboo territory in U.S. sports: the uniforms.” This is “gener ...

Tags: Marketing and Sponsorship

State Farm Drops Penn State FB Sponsorship

State Farm has "dropped its sponsorship of Penn State football for the upcoming season, with plans to remove its signage from Beaver Stadium and pull its radio commercials from broadcasts for home games," according to Ron Dicker of the HUFFINGTON POST. The announcement came in the wake of heavy sanc ...

Tags: Marketing and Sponsorship, State Farm

Pepsi Announces Deal For SB Halftime Show

Pepsi today formally announced it has “struck a multiyear deal” with the NFL to sponsor the Super Bowl halftime show , according to Candice Choi of the AP. Financial terms and the exact duration of the deal were not disclosed but Pepsi said that it “also bought 60 seconds of ad ti ...

Tags: Marketing and Sponsorship, PepsiCo

Adam Scott's British Open Meltdown Could Cost Him

Golfer Adam Scott's collapse during the final holes of the British Open could “cost him a small fortune in sponsorship arrangements,” according to Tom Cowie of Australian e-magazine CRIKEY. Scott, an Australian native, bogeyed the last four holes of the tournament to lose to Ernie Els by ...

Tags: Marketing and Sponsorship

Buffalo Wild Wings Signs On With Tempe Bowl Game

The Valley of the Sun Bowl Foundation and Buffalo Wild Wings yesterday formally announced a deal making the restaurant chain the title sponsor of the annual bowl game in Tempe, Ariz., between the Big Ten and Big 12 conferences. The restaurant replaces Tempe-based Insight, which had been the title s ...

Tags: Marketing and Sponsorship

Michigan Unveils Alternate Uniform For Alabama Game

The Univ. of Michigan football team will "wear a special jersey for the season opener against defending national champion Alabama on Sept. 1 in the Cowboys Classic game at Cowboys Stadium," according to Angelique Chengelis of the DETROIT NEWS. UM last night unveiled the special edition adidas unifor ...

Tags: Marketing and Sponsorship, Adidas

Sponsors Congratulate Wiggins On Victory

Sky, Jaguar and Gatorade have “whisked out press ads” in yesterday’s U.K. papers to “congratulate Bradley Wiggins on his feat of becoming the first Briton to win the Tour de France,” according to Daniel Farey-Jones of MARKETING magazine. The win “vindicates Sky& ...

Tags: Marketing and Sponsorship, Sky Sports

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