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New Adidas Deal Makes Blazers' Damian Lillard One Of NBA's Highest-Paid Endorsers

04 / 15 / 14

Trail Blazers G Damian Lillard has signed a new deal with adidas that will make him "one of the highest-earning endorsers in the NBA," according to Windhorst & Rovell of ESPN.com. Sources said that the deal is for up to 10 years and could be worth up to $100M "including incentives and options." ...

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Tags: Marketing and Sponsorship, Portland Trail Blazers, Adidas

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LOCOG Unveils '12 London Olympics Uniforms

The adidas uniforms that volunteers and staff members will during the ’12 London Games were unveiled Tuesday, and LOCOG officials said that they were “influenced by the Grenadier Guards, the Beatles and Henley regatta,” according to Owen Gibson of the GUARDIAN. The outfits have a " ...

Tags: Marketing and Sponsorship, Adidas

Marketplace Roundup

The LPGA Monday announced that Kia Motors America has been designated the official automotive partner of the LPGA. Kia will also serve as the official tournament vehicle of eight LPGA events, and the title sponsor of the Kia Performance Awards, which will be presented at the ’12 CME Group Tit ...

Tags: Marketing and Sponsorship

NHL To Promote New "Mission: Impossible" Movie

The NHL has signed a marketing partnership with Paramount Pictures to promote the film "Mission: Impossible -- Ghost Protocol," which debuts on Dec. 21. It is the league's first fully integrated branding partnership with a Hollywood film. Terms of the deal were not known. The league will integ ...

Tags: NHL, Marketing and Sponsorship

Networks Poaching NBA Advertisers

With the NBA lockout “dragging into Thanksgiving and even a partial season increasingly in doubt, networks that don't carry the NBA are trying to poach advertisers from networks that normally do,” according to Dan Hirschhorn of AD AGE. Sources said that sales pitches are “focusing ...

Tags: Marketing and Sponsorship, NBA, Basketball

Beckham's Global Marketing Reach Continues

Galaxy MF David Beckham this week will be "unveiled as the new face " of U.K.-based supermarket Sainsbury's in a US$7.8M deal, and some analysts "predict that he could nudge up revenues of the supermarket chain by millions," according to Matthew Syed of the LONDON TIMES, who writes under under ...

Tags: Marketing and Sponsorship

Sponsors Congratulate Stewart On Cup Win

On the heels of Tony Stewart winning his third NASCAR Sprint Cup Championship last night, several of his sponsors are congratulating his effort. Office Depot ran an ad in USA Today featuring Stewart with the header, “Congratulations seems like the wrong word when describing the unbelievable, c ...

Tags: Marketing and Sponsorship, NASCAR

PSU Merchandise Sales Down From Last Year

Sales of hats, shirts and other items "emblazoned with the Penn State name have plummeted about 40 percent overall compared with the same period last year," according to retailers and industry analysts cited by Joann Loviglio of the AP. SportsOneSource analyst Matt Powell said, "This is the fir ...

Tags: NCAA, Marketing and Sponsorship

NBA Sponsors Adapt To Lockout

Nike along with other NBA partners and sponsors “have had to adapt to a changing landscape while hoping for the best” in this “uncertain world of lockouts, lawsuits and labor strife,” according to Allan Brettman of the Portland OREGONIAN. Nike this fall has had to r ...

Tags: Marketing and Sponsorship, NBA, Nike, Adidas

Marketplace Roundup

The AP’s Mark Long reported Sprint is “deep in negotiations with NASCAR to continue title sponsorship of its top racing series.” The current 10-year deal expires at the end of the 2013 season, but talks on an extension “have been ongoing.” Sprint VP/Corporate Marketing ...

Tags: Marketing and Sponsorship

Fans In Frenzy For No. 15 "Jesus" Jerseys

Some Broncos fans are customizing their No. 15 jerseys of QB Tim Tebow by putting the "name 'JESUS' on the back," according to Mike Klis of the DENVER POST. The jerseys have "created a little more controversy than 'Tebowing' because it has been viewed by some Christians as a clear transgression ...

Tags: Marketing and Sponsorship, NFL, Denver Broncos

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